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Changing Health Behaviors Through
Social Media Engagement
Leslie Denner – Marketing Coordinator, VI Marketing & Branding
Learning objectives:• Creating and maintaining a statewide
campaign• Evaluating your success
@ShapeFutureOK
Shape Your Future Social Media
• Managing daily posting, monitoring and responding.
• Geo-targeting: determining the location of a user based on a IP address or physical location listed.
• Keyword monitoring: pre-determining phrases or words, often associated with the geo-location of a user to monitor.
@ShapeFutureOK
Where to begin when creating a
statewide social media campaign
and initiative
1. What do you want to accomplish? What end action do you want the user to take?
2. How will you measure your success?
@ShapeFutureOK
What do you want to accomplish?
@ShapeFutureOK
Shape Your Future Presents the
Yumscars
@ShapeFutureOK
Shape Your Future Presents the
Yumscars – Live Event
@ShapeFutureOK
Key takeaways
• Have in place a social media infrastructure ready to capitilize on increased engagement.
• Set up goals and objectives prior to the campaign’s launch.
• Ensure the campaign aligns with key messaging.
• Report and analyze campaign at the completion.
@ShapeFutureOK
Contact
• Sjonna Paulson: [email protected]
– Director of Health Communication, Oklahoma Tobacco Settlement Endowment Trust
• Leslie Denner: [email protected]
– Marketing Coordinator, VI Marketing and Branding
@ShapeFutureOK
