Changing Driver Behavior Using MaaS – the European Experience 2017 1

CHANGING DRIVER BEHAVIOR US ING MAAS THE EUROPEAN EXPER IENCE

Changing Driver Behavior Using MaaS – the European Experience 2017 2

SAD REALITY

Traffic jams * :

*Source :INRIX study of the 14th October 2014

151T€Euros lost in 2013 for western economies(petrol, cars’ premature wear, lost working hours….)

Changing Driver Behavior Using MaaS – the European Experience 2017 3

A GROWING IMPACTEXAMPLE FOR FRANCE

Environmental

+13% emission of greenhouse gaseslinked to traffic jams in France in 2030 (1)

6 months life expectancy less than today in 2030 due to fine particles (2) Social (1)

143h yearly lost hours

in traffic jams in 2030

1 943€ /year per home of expenses linked to traffic jams

2 381€/ year per home in 203022 T€ : lost growth(GDP) planned for 2030

Financial (1)

Sources :(1) INRIX study of the 14th October 2014(2) Study Aphekom

Changing Driver Behavior Using MaaS – the European Experience 2017 4

CONGESTION

The analysis of the generating factors (examples):

Highlights organizational and societal models aswell as deeply rooted individual behavioralpatterns

Synchronous job departures

Car-solo Low modal share of Public transports

Coincidence of driving hours for freight and individuals

Changing Driver Behavior Using MaaS – the European Experience 2017 5

CLASSICAL APPROACH

Increase of roads capacity and

public transportation

Flow regulation using tolls or taxes

ExpensivePublic works inconvenienceShort term solution: vacuum effect of new vehicles

Delicate social acceptanceTraffic report in suburbs

1 2

Changing Driver Behavior Using MaaS – the European Experience 2017 6

Incentive to better use the existing infrastructures

New budgetary approach

Individual empowerment

Social innovation: to change behaviors

Regulation using incentive (nudge)

Long term changes

AND WHY NOT A BETTER USE OF EXISTING INFRASTRUCTURES ?

Changing Driver Behavior Using MaaS – the European Experience 2017 7

THE NETHERLANDS EXAMPLE

Confronted with a high congestion rate of road infrastructures, the Netherlands launched an investment program for a better use of them in 2010:

« for a better use of existing infrastructures »

At that time, the objective was to reduce the congestion by 20% with 300 concrete, coordinated and quantified measures

Changing Driver Behavior Using MaaS – the European Experience 2017 8

IT IS IN THIS CONTEXT THAT….

the idea of avoiding rush hours program is born

Changing Driver Behavior Using MaaS – the European Experience 2017 9

BNV Mobility, Egis’ subsidiary, is the operator of rush hours avoidance programs which, on contrary to urban tolls,

reward users who avoid to take their cars during peaks hours

Changing Driver Behavior Using MaaS – the European Experience 2017 10

Building of individual

referralEnforcement

RUSH HOUR AVOIDANCE

I use my car for daily life trips during rush-hours

peaks

My city proposes I

participate in the rush-hours

avoidance program

I accept to participate and

try to use alternative

solutions (new travel time,

telecommuting)

I follow my performances online using a

personal dashboard

I’m rewarded for my eco-

friendly behavior

€ or rewards

1 3 4 52

Follow-up using:

ANPR cameras

ADongle linked

to the car

BSmartphone’s

app

CRecruitment using :

ANPR cameras

1Employers

2Communicatio

n campaign

3

Changing Driver Behavior Using MaaS – the European Experience 2017 11

ALTERNATIVESARISE :

Results observed in the Netherlands

New travel time35%

Telecommuting

25%

Bikes

15%

Public transportation

10%

Other places

5%Alternative

routes5%

Carpooling5%

Changing Driver Behavior Using MaaS – the European Experience 2017 12

AND A LOT OF PROJECTS IN THE NETHERLANDS

REGION ROTTERDAMREWARD 6,50€ PER DAY

PARTICIPANTS 2 000AVOIDANCES 800 PER DAYTECHNOLOGY MOBILE APP WITH GPS & ANPR CAMERAS

YEARS 2009 - 2012

REGION UTRECHT – AMERSFOOT - HILVERSUMREWARD 100€ PER MONTH

PARTICIPANTS 5 000 PER DAYAVOIDANCES 3 000 PER DAYTECHNOLOGY INTEGRATED GPS (THEN MOBILE APP WITH GPS)

YEAR 2011 - 2014

REGION ROTTERDAMREWARD UNTIL 140€ PER MONTH

PARTICIPANTS 12 000 PER YEARAVOIDANCES 5 000 PER YEAR

TECHNOLOGY ANPR CAMERAS

YEAR 2014 - 2015

Changing Driver Behavior Using MaaS – the European Experience 2017 13

AND IT WORKS !

≈80% of participants changed durably their habits after the program’s end

40% of registered participants participate every day in this result

-6% traffic in Rotterdam thanks to 12 000 participants

Changing Driver Behavior Using MaaS – the European Experience 2017 14

AND IN FRANCE ?

60% of daily participation

« It allows me to do what I always wanted to do but I was not doing : to take the

train »

« It encourages me to think and to build strategies. I want to have

the maximum level of points (laughs), it is to win (laughs). It is a system which encourages a lot

the use of public transportation. »

« The benefit when I succeed in changing my hours, it to gain

time and to decrease stress. On highways at 20h it is flowing :

less petrol consumption and less

polluted air »

« It transforms traveling into game. The idea of

points. Yes, it is my gamer spirit : to have bad results,

it is difficult to live ! Proportionally speaking, I’m

thinking : damn, for only one minute… »

« I’m really fan of this approach which can have extremely good results. Personal belief and expertise. I was leaving after 19h30 and I changed my hours

in the morning […] 30 minutes of flowing roads. It is the same result for the train: if we are avoiding rush hours, we can have a sit. It is a very good surprise

of the pilot. »

French pilot in Lille:

Changing Driver Behavior Using MaaS – the European Experience 2017 15

AND IN FRANCE ?

French pilot in Boulogne-Billancourt:

On-going

Around construction sites

Changing Driver Behavior Using MaaS – the European Experience 2017 16

TOWARD PRIVATE FINANCING?

The example of Rotterdam :

MaaSPlatform

.Classical Rush

hoursavoidance

projects

Public financing Private financing on the long-term

• Plan• Book• Travel• Pay• Modify• Be assisted

B2C & B2B

Changing Driver Behavior Using MaaS – the European Experience 2017 17

NEW BUSINESS MODEL

MaaSPlatform

Public entities pay the operator according to the avoidances achieved

Employers will pay the operator to have access to the platform

operate this MaaS platform

Positive societal impacts

Environmental / social / economic

For less expensive mobility

Optimize the travel of employees, fleets of vehicles, vehicles of function ...

Timing

Changing Driver Behavior Using MaaS – the European Experience 2017 18

www.egis.fr

P a s c a l L e m o n n i e r| Business Development Vice President| pascal.lemonnier@egis.fr| + 33 6 19 63 06 18

CONTACT

mailto:pascal/.lemonnier@egis.fr

Changing Driver Behavior Using MaaS � the European ExperienceSad realityA growing impact�Example for FranceCongestion Classical approachSlide Number 6The Netherlands exampleIt is in this context that….Slide Number 9Rush hour avoidance Alternatives�arise :AND A LOT OF PROJECTS IN THE NETHERLANDSAnd it works !And in France ?Slide Number 15Toward private financing?New business modelContact