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The Origin StoryKINIS is based on my childhood experience living in a refugee camp and playing soccer barefoot. In order to acclimate to cultural norms outside of the camp, I spent years in traditional athletic shoes as a result, my feet are weak and have had many injuries. I am on a mission to design and create the ultimate functional footwear to help people move and train naturally while helping to reduce the risk of injuries.
78% of Americans experience foot problems
Biomechanics changes include
Changes in foot movement
Postural alignment
Body balance
Body mechanics
Weight distribution
Source: American Podiatric Medical Association (APMA)
Market size
TAM Global Footwear
$365 Billion
Source: Statista
SAM US Athletic Footwear
$15 Billion
Obtainable Market
$100 Million
Produc
tProduct/
Education
Customer
Educate & Train
Clientele
Reven
ue $
Trainer
Commission $
BRAND AMBASSADOR
Kinis successfully launched a line of functional athletic footwear by leveraging fitness professionals
Benefits of training & walking in minimalist footwear
Increased muscle activation
Quicker gains in strength and stability
Enhanced proprioception
Corrected movement mechanics of the lower body
Injury prevention
Improving overall mobility
Kinis has developed three footwear solutions to address a dysfunctional shoe market
The APMA (American Podiatric Medical Association) Seal of Acceptance and Seal of Approval are granted to products found to
promote good foot health.
Kinis has recently been granted the APMA Seal of Acceptance & Seal of Approval
"The Nomad allows for the natural biomechanics of the foot and lower body like no other minimalist closed-toe shoe I’ve seen."
Fitness and medical communities have embraced the Kinis footwear
8K Customers
14K @kinisbarefoot
$185K Revenue
Dr. Lisa Miller | Department of Podiatric Medicine Johns Hopkins Community Physicians
"A vast improvement over other minimalist/barefoot shoes"
Daniel Howell, Ph.D. of Biology & Author of The Barefoot Book | Liberty University
“Loved the true barefoot feel with a sole that has awesome traction”Kyle Adams | Doctor of Physical Therapy, Board-Certified Orthopedic Clinical Specialist
and Certified Strength and Conditioning Specialist
We are expecting to expand beyond the fitness market to drive exponential growth
● Nomad - 80% gross profit margin
● Lucy - 82% gross profit margin
● Apollo Pro - 78% gross profit margin
● Revenue growth over next five years
driven by Lucy/Nomad
Kinis Financial Projections
$0
$30,000,000
$60,000,000
$90,000,000
$120,000,000
2021 2022 2023 2024 2025
Revenue COGS Gross Profit
17 Founded
18 Nomad
Launched
19 Fulltime
20 Lucy
Launched
22 Expand to
Casual Footwear
23 Flagship
Store
21 Apollo Pro Launched
Timeline
Vincent Vu, CEO/Founder
• 13 years in Designing, Rapid Prototyping, Manufacturing Engineering and Management
• Six Sigma Blackbelt Lean Manufacturing and Global Supply Chain
• Master in Architecture, Savannah College of Art and Design
• MBA with concentration in manufacturing, The College of William and Mary
• 5 years experience in fitness and wellness industry
Dr. Joe Abretski, CWO (Chief Wellness Officer)
• Current practitioner in chiropractic clinic in Richmond, VA
• 8 years experience in health and wellness industry
• BS in Kinesiology with concentration in Exercise Science, James Madison University
• Doctor of Chiropractic, Life University
An experienced and diverse management team with a common vision drives a favorable outlook on Kinis’ future
Branding & Marketing $150k
Inventory $100k
Product development $50k
Staffing $100k
Attorney fees $20k
Operations $80k
Seeking $500k
Post Revenue with a proven track record of achieving major milestones