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Changes in 1950s
1950’s McDonald’s
The map was the autobahn network in the year 1940.
1950’s Drive–in Movies
Changes in the 1950s(1944-1960)
Interstate Highways
Automobiles
FreedomSafeQuietCleanYard
Bomb SheltersLeavittown
Low CostAlike
“Cookie Cutter”
What was the American Dream
of the 1950’s?
Baby Boom1957
German Autobahn
McDonald’s
Drive-in Movies
Motels
Suburbs
GI Bill
1950’sMotels
1950s Suburbs
Leavittown
Bomb Shelters
1950s Baby Boomers
Interstate Highways
New Technology
High Standard of Living
Mass Media
Air Conditioning!!!How did this bring change to Arizona?
Salk Vaccine for polio
prevented one of the worstthreats to
the health ofchildren.
New Products
Black and White Televisions
Black and White Televisions
1950s. AIR-CONDITIONING SWEEPS STATE
• The widespread use of air-conditioning in homes and offices dramatically increases Arizona's "livability" and attractiveness to newcomers.
• Starting in 1929, when the new Westward Ho Hotel in downtown Phoenix boasted of its air-conditioning, some hotels and offices in Phoenix were mechanically cooled.
• But now, in the 1950s, air-conditioning really makes its mark, and affordable cooling contributes to a wild building boom.
• In 1959 alone, Phoenix sees more new construction than in more than three decades from 1914 to 1946.
1950s. AIR-CONDITIONING SWEEPS STATE
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1900 1950 2000
Population
"Lennie Lennox."
Air-conditioning mascot
Salk Vaccine for
polio
DR. Jonas Salk
Polio Vaccine
Salk Vaccine for polio
Pop Culture
Beat Movement
Rock and Roll
Urban Sprawl
Baseball
Women’s role
Rock and Roll
http://faculty.smu.edu/dsimon/Music/The%20Beatles%20-%20She%20Loves%20You.mp3
Rock and RollChuck Berry
Rock and Roll• Rock and roll changed a generation:
Before rock and roll: children were seen and not heard.
• After rock and roll started 1950 teens struggled to be heard.
1950s Rock 'n Roll Jitterbug
and Bop
Rock and Roll
• Clothing Before Rock and Roll: very conservative clothing.
• After rock and roll: some clothing for teens became looser. As teens rocked to the music they liked wear clothes that let them move more freely.
• Baggier pants for teen boys, and full skirts for teen girls.
Rock and Roll
• Hair styles Before Rock and Roll: Teen boys hair was cut short and or combed to the side with a part.
• After rock and roll: Side burns and longer hair
Baseball
Yogi Berra
Yankee Stadium
1958
Mickey Mantle and Yogi Berra
Baseball
Jackie Robinson was the first African American to play professional baseball.
Wrigley Field, 1950
Beat Movement• In the aftermath of World War II, at the dawn of
the Cold War, a new creative movement occurred in America among a generation of young poets and visual artists.
• The term "Beat," coined in the late 1940s by Herbert Huncke, a writer and Times Square denizen, first appeared in print in John Clellon Holmes' New York Times article of 1952 "This is the Beat Generation," where it was initially was defined as "poor, down and out, deadbeat, sad, used."
Beat Movement
Patchen was a huge influence on the
evolving beat movement of the
1950s and 60s. He was an artist,...
Urban Sprawl
Results of Urban Sprawl
1. Loss of Farmland 2. Loss of Wildlife Habitat 3. Increased Tax Burden 4. Increased Air Pollution 5. Increased Water Use and Pollution 6. Increased Energy Consumption 7. Social Fragmentation 8. Loss of Time 9. Increased Private Costs and Risks 10. Loss of Exercise 11. Degraded, Noisy Surroundings 12. Tourism Industry Damage
Urban Sprawl
Between 1950 and 2002, the number of
acres of farmland in Wisconsin
dropped by 32.6%, from 23.6 million acres down to 15.9 million.
GI Bill of Rights• The GI Bill of Rights, signed by President Roosevelt
on June 22, 1944, provided federal aid to help veterans adjust to civilian life in the areas of hospitalization, purchase of homes and businesses, and especially, education.
• This act provided tuition, subsistence, books and supplies, equipment, and counseling services for veterans to continue their education in school or college.
• The Servicemen's Readjustment Act included the following:
1. The Federal Government would subsidize tuition, fees, books, and educational materials for veterans and contribute to living expenses incurred while attending college or other approved institutions.
2. Veterans were free to attend the educational institution of their choice.
3. Colleges were free to admit those veterans who met their admissions requirements.
Automobiles of the 1950s
1948 CRYSLER® TOWN & COUNTRY
1949 BUICK™ ROADMASTER
1949 FORD™ CONVERTIBLE
1951 HUDSON® HORNET
1954 CHEVROLET® CORVETTE®
1955 CHEVROLET® BEL
AIR® SEDAN
1955 PORCHE 356 SPEEDSTER
1956 LINCOLN® CONTINENTAL MARK II
1957 MERCEDES-BENZ 300SC
Women’s roll
• Women were supposed to fulfill certain roles, such as a caring mother, a diligent homemaker, and an obedient wife.
• The perfect mother was supposed to stay home and take care of husband and children.
• A diligent housewife had dinner on the table precisely at the moment her husband arrived from work.
• A wife was a "good" wife only if she carried out her man's every order and agreed with him on everything.
• Pleasantville's Betty was an appropriate example of a 50's mother. • A diligent homemaker not only kept the house sparkling but she cooked
dinner, did laundry and ran errands.
New Products
• New products appeared in the market place, as various industries responded to consumer demand.
• Electrical household appliances were in most households.
• Mr. Potato Head and Hula Hoop invented
Science and Technology
New Products
• More and more leisure time to fill, brought tape recorders, new hi-fi record players.
• New marketing strategies like “Buy now pay later”.
Mass Media
• means of communication that reaches large audiences.
War of the Worlds-195320,000 Leagues
Under the Sea-1954
Godzilla, King of the Monsters-1956
THE BRIDGE OVER THE RIVER KWAI -
1957
Roman Holiday-1953
Mass Media
• By 1956, FCC (Federal Communications Commission) the government agency that regulates and licenses television, telephone, telegraph, radio, and other communications industries had allowed 500 new stations to broadcast.
• Comedy became popular “I love Lucy”, etc.
• Radio introduced two new innovations– on-the-scene news reporting– interviewing person to person
• TV guide, frozen TV dinners so people could eat without missing their shows.
Mass Media
• Children’s programs –”Mickey Mouse Club,” and Howdy Doody Show.
Safe
Clean
Low CostAlike
What was the American Dream of the 1950’s?
prevented one of the worstthreats to
the health ofchildren.
How did this bring change to Arizona?