change and transformation: engaging the hearts and minds of people.

the british american tobacco south africa experience.

15% Global Market Share

who are we?

BATSouth Africa

one of top nine markets

Number two in the Tobacco Industry

Factories in 64 Countries

81,000 Employees

Presence in 180 Countries

Confidence Levels of

Employees

where did we come from?

ISSUESDifferent views

on Transformation

New BAT Organisation

BusinessIssues

OrganisationClimate

Implementation

transformation process

Assessment(follow-updiagnosis)

Organisationdiagnosis

Strategy

InterventionDesign

CHANGE

3 July 2002

Unfreeze Mobilise Realise Reinforce Sustain

18

winning in our world2000 focus group outcome

SCORING SCALE9 362000

3 July 2002

High Performing Organisations

StrategicDirection

Consumer Focus

EmployeeDevelopment

Culture&

Climate

Communi-cation

Leadership

high performing organisations

3 July 2002

Design and development of interventions

the journey the journey roadmaproadmap

Briefing of Management Teams

Top Management: Understanding of role

and behaviour

Organisation-wide communication

Be pro-active - lead and manage process behind the scenes

No. 1 for Everyone

Engage the hearts and minds

Agree & embed a common process

3 July 2002

Strategic direction

Communication

Leadership

Employee development

Culture

the journey - examples

3 July 2002

Guiding Principles Values

Individual KRA’s/KJO’s

DEPARTMENTAL KRA’s

FUNCTIONAL KRA’s

COMPANY STRATEGY, OBJECTIVES & KRA’s

Global Vision

Our Vision

achieving line-of sight

leadership pipelineCORE

DEVELOPMENTLIVING

BEHAVIOURSACCELERATEDDEVELOPMENT

LEADERSHIPEDUCATION

NEXT AGENDA

3 July 2002

Emotional Intelligence

Functional Training

Management Development

A.I.D.S.

Personal Mastery

Free to Win6.63% of Payroll

Project Management

employee development

Hearts andMinds

3 July 2002

Drive

the journey

No 1 For Everyone

OPEN MINDEDENTERPRISING SPIRIT

STRENGTH FROM DIVERSITYFREEDOM THROUGH RESPONSIBILITY

Consumer Focus Belonging

Map Standards Support

Vision Confidence TeamworkLiving the Vision

•Road shows•Briefing sessions•Company Scorecard

Brand awareness campaigns

•Building Company Image

• New Offices

Performance Management

Enhance Decision making

• MD’s Breakfast Sessions• Marketing Conference

• Free to win• Career Management

(CDM)• Training &

Development (PCD)

• Anniversary events

3 July 2002

Unfreeze Mobilise Realise Reinforce Sustain

18

winning in our world2000-2002 focus group outcome

24 28

SCORING SCALE9 362000 2001 2002

results

Leadership and Culture

Exceed business

objectives

Good “Your Voice” and

WoW results

Pride and confidence in

the organisation

Better succession

pools/ Equity Profile

Big picture is clear

Openness and

informality

High standards

Highenergy

key learnings: elements critical for success

Personal leadership, drive, behaviour of Managing Director

Accurate assessment of current reality in organisation

Transformation is an ongoing process

Use external resources if necessary.

Change strategy tied to business strategy

Top Team Leadership

Success leads to: More Energy, Commitment and Pride

Integration of HR processes

Integrate work on leadership and culture

HR team that can use their initiative, knowledge and skills

HR Team - resources and “freedom”