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Change and commerciality Paul Barber
A few ideas about how change affects commerciality
Situational
Cultural
Organisational /Strategic
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C
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Experience is a funny old thing...
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Sometimes there are surprises in relationships
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Taking over a bigger company had many challenges
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As market changes happen, creating commerciality from new customer opportunities is essential
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Adapting commerciality to meet a new market
Said Shell’s UK retail convenience manager, Will Green: “Local shops saw us massively boost our range of chilled beers and groceries, while fuel stop shops all had Costa Coffee machines in them.”
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Key attributes for the commerciality/change agenda
People: Enthusiasm, stamina, teamwork, curiosity, dynamism, courage
Plan: Evaluation, clarity, communication, decisiveness
Potential: Partners, projects, risks, dependencies, issues
Change will always be with us…
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…it’s how we prepare and adapt