Chandigarh Business School-2

8/14/2019 Chandigarh Business School-2

1/24

Chandigarh Business SchoolChandigarh Business School

PRESENTATIONPRESENTATION

ONON

Fixed Deposit of Mahindra FinanceFixed Deposit of Mahindra Finance

BYBY

Akhilesh kumarAkhilesh kumarRoll No. 08CBSPGDM03Roll No. 08CBSPGDM03

PGDM 3PGDM 3rdrd Sem.Sem.


2/24

About M&M FinanceAbout M&M Finance

A subsidiary of Mahindra & Mahindra Limited, It is one ofA subsidiary of Mahindra & Mahindra Limited, It is one ofIndias leading non-banking finance companies. Focused onIndias leading non-banking finance companies. Focused onthe rural and semi- urban sector, It provide finance for utilitythe rural and semi- urban sector, It provide finance for utilityvehicles, tractors and cars and have the largest network ofvehicles, tractors and cars and have the largest network of

branches covering these areas. Their goal is to be the preferredbranches covering these areas. Their goal is to be the preferredprovider of retail financing services in the rural and semi-provider of retail financing services in the rural and semi-urban areas of India, while their strategy is to provide a rangeurban areas of India, while their strategy is to provide a rangeof financial products and services to their customers throughof financial products and services to their customers throughtheir nationwide distribution network.their nationwide distribution network.


3/24

HistoryHistory

It was incorporated on January 1, 1991 as Maxi MotorsIt was incorporated on January 1, 1991 as Maxi Motors

Financial Services Limited and received certificate ofFinancial Services Limited and received certificate of

commencement of business on February 19, 1991. Their namecommencement of business on February 19, 1991. Their name

was changed to Mahindra & Mahindra Financial Serviceswas changed to Mahindra & Mahindra Financial Services

Limited on November 3, 1992. It is registered with the RBI asLimited on November 3, 1992. It is registered with the RBI as

an NBFC with effect from September 4, 1998 under Sectionan NBFC with effect from September 4, 1998 under Section

45IA of the Reserve Bank of India Act 1934.45IA of the Reserve Bank of India Act 1934.


4/24

PRODUCT PORTFOLIOPRODUCT PORTFOLIO

At Mahindra Finance It have a wide range of products andAt Mahindra Finance It have a wide range of products andservices, with something to suit everyones needs. Right fromservices, with something to suit everyones needs. Right fromfinance for two wheelers, tractors, farm equipment, cars andfinance for two wheelers, tractors, farm equipment, cars andutility vehicles to commercial vehicles and constructionutility vehicles to commercial vehicles and construction

equipment, It also have a group of experts providingequipment, It also have a group of experts providinginvestment advice, surveying available market products andinvestment advice, surveying available market products andchoosing the most suitable to their customers needs .choosing the most suitable to their customers needs .

LoanLoan Fixed depositFixed deposit ServicesServices Investment adviserInvestment adviser


5/24

Fixed depositFixed dep

osit

A fixed deposit account allows you to deposit your money forA fixed deposit account allows you to deposit your money for

a set period of time, thereby earning you a higher rate ofa set period of time, thereby earning you a higher rate of

interest in return. Fixed deposits also give you a higher rate ofinterest in return. Fixed deposits also give you a higher rate of

interest than a savings bank account .interest than a savings bank account .


6/24

OBJECTIVES OF THE RESEARCH PROJECTOBJECTIVES OF THE RESEARCH PROJECT

To know about the mahindra brand awarenessTo know about the mahindra brand awareness

To study the awareness about mahindra financeTo study the awareness about mahindra financeamong peopleamong people

To study, the scope of FD in peopleTo study, the scope of FD in people


7/24

RESEARCH METHODOLOGYRESEARCH METHODOLOGY

Research is an organized and systematic wayResearch is an organized and systematic wayof finding answers to questions.of finding answers to questions.

Sampling Technique:Sampling Technique: Probability SamplingProbability Sampling

SAMPLE SIZESAMPLE SIZE ::In my Project Sample Size wasIn my Project Sample Size was 100 peoples,100 peoples,

SAMPLE UNITSAMPLE UNIT ::

In my project Sample Unit wasIn my project Sample Unit wasCHANDIGARH.CHANDIGARH.


8/24

SOURCE(S) OF DATASOURCE(S) OF DATA

PRIMARY DATAPRIMARY DATA

The Primary Data are those which are collected afresh and forThe Primary Data are those which are collected afresh and for

the first time , and thus happen to be original in character.the first time , and thus happen to be original in character.

There are many methods of collecting primary data and theThere are many methods of collecting primary data and the

main methods include:main methods include:

questionnairesquestionnaires

interviewsinterviews

focus group interviewsfocus group interviews

observationobservation case-studiescase-studies

diaries.diaries.


9/24

SECONDARY DATASECONDARY DATA

The Secondary data on other hand, are those which haveThe Secondary data on other hand, are those which havealready been collected by someone else and which havealready been collected by someone else and which have

already been passed through the statistical process .already been passed through the statistical process .

SOURCES OF SECONDARY DATA:SOURCES OF SECONDARY DATA:

Books , internet , News Paper, & Magazines etc.Books , internet , News Paper, & Magazines etc.TOOLS USED FOR DATA COLLECTION:TOOLS USED FOR DATA COLLECTION:

QuestionnairesQuestionnaires


10/24

ANALYSIS OF DATA COLLECTEDANALYSIS OF DATA COLLECTED

Interpretation:Interpretation: I found 23% businessmen, 31%I found 23% businessmen, 31%professionals,14% service, 13% student, 9% retired,professionals,14% service, 13% student, 9% retired,

4% housewife and 6% other in my survey.4% housewife and 6% other in my survey.

23%

31%14%

4%

13%

9%

6%

Businessman

Professional

Service

Housewife

Student

Retired

Other

::

Your occupationYour occupation:


11/24

Type of firm / Company EmployedType of firm / Company Employed

InterpretationInterpretation:: From the survey I found that 29% respondentsFrom the survey I found that 29% respondentsare working in Pvt. Ltd. Com., 31% respondents are doingare working in Pvt. Ltd. Com., 31% respondents are doing

own business, 21% respondents are working in Public Ltd.own business, 21% respondents are working in Public Ltd.

Com. And 18% respondents are Government employees.Com. And 18% respondents are Government employees.

Shop /

Proprietor

31%

Public Ltd.

Company

21%

Government Employee

18%Private Ltd.

Company

29%


12/24

Annual Income Slab (Rs.)Annual Income Slab (Rs.)

Interpretation:Interpretation: From the survey, I found annual income slab ofFrom the survey, I found annual income slab ofrespondents that 21% respondents incomes are within 1Lac.,respondents that 21% respondents incomes are within 1Lac.,34% respondents incomes are between 1-2.5Lac., 27%34% respondents incomes are between 1-2.5Lac., 27%respondents incomes are between 2.5-5Lac.,14%respondents incomes are between 2.5-5Lac.,14%

respondents incomes are between 5-10 Lac and 4%respondents incomes are between 5-10 Lac and 4%respondents whose incomes are more than 10Lac.respondents whose incomes are more than 10Lac.

21%

34%

27%

14%

4%

< 1 Lac.

1 2.5 lac.

2.5 5 lac.

5 10 lac.

10 lac.


13/24

How did you come to know about Mutual fund?How did you come to know about Mutual fund?

Interpretation:Interpretation: According to survey I found that 41% respondentsAccording to survey I found that 41% respondents

know the mutual fund through the advertisement, 23%know the mutual fund through the advertisement, 23%

respondents know by agent, 21% respondents know byrespondents know by agent, 21% respondents know by

friends, 15% respondents know by relative.friends, 15% respondents know by relative.

Friend

21%

Relative

15%

Advertisement

41%

Agent

23%


14/24

If aware and Invested thenIf aware and Invested then

Why did you invest in Mutual Fund?Why did you invest in Mutual Fund?

Interpretation:Interpretation:From the survey I found that 47% respondentsFrom the survey I found that 47% respondentsinvest in mutual fund for higher return, 39% respondentsinvest in mutual fund for higher return, 39% respondentsinvest in mutual fund for safety and 14% respondents invest ininvest in mutual fund for safety and 14% respondents invest in

mutual fund for no expertise required.mutual fund for no expertise required.

Sefety

39%

No expertise

14%

Higher

returns

47%


15/24

If aware and not InvestedIf aware and not Invested

Why did not you invest in Mutual Fund?Why did not you invest in Mutual Fund?

Interpretation:Interpretation: From the survey I found that what is reason thatFrom the survey I found that what is reason thatpeople do not invest in mutual fund, I found that 31%people do not invest in mutual fund, I found that 31%respondents do not invest for high risk, 24% respondents forrespondents do not invest for high risk, 24% respondents fornobody approach, 36% respondents for Equities give betternobody approach, 36% respondents for Equities give betterreturn and 9% respondents do not invest for a guarantee ofreturn and 9% respondents do not invest for a guarantee of

return.return.

Equities

give better

returns

36%

High risk

31%

Nobody

approached

24%

Noguarantee

of return

9%


16/24

If not aware thenIf not aware then

Are you interested to know more about MutualAre you interested to know more about Mutual

Fund?Fund?

Interpretation:Interpretation: I found that 73% respondents areI found that 73% respondents areinterested to know more about mutual fund and 27 %interested to know more about mutual fund and 27 %respondents are not interested to know more about therespondents are not interested to know more about the

mutual fund.mutual fund.

YES

73%

NO

27%


17/24

Are you interested to attend the seminar onAre you interested to attend the seminar on

Investment?Investment?

Interpretation:Interpretation: 46% respondents are interested to46% respondents are interested to

attend the seminar and 54% respondents areattend the seminar and 54% respondents are

not interested.not interested.

YES

46%NO

54%


18/24

Are you aware about Mahindra FinanceAre you aware about Mahindra Finance

fixed deposit scheme?fixed deposit scheme?

Interpretation:Interpretation: ByBy survey I found that 38% respondentssurvey I found that 38% respondentsare aware about Mahindra Finance Fixed Deposit andare aware about Mahindra Finance Fixed Deposit and62% respondents are not aware about Mahindra62% respondents are not aware about Mahindra

Finance Fixed Deposit.Finance Fixed Deposit.

YES

38%

NO

62%


19/24

Interested to know more about MahindraInterested to know more about Mahindra

Finance FD?Finance FD?

Interpretation:Interpretation: I found thatI found that 771% respondents are interested to1% respondents are interested toknow more about Mahindra Finance Fixed Deposit, who areknow more about Mahindra Finance Fixed Deposit, who arenot aware the Mahindra Finance Fixed Deposit and 29%not aware the Mahindra Finance Fixed Deposit and 29%respondents are not interested.respondents are not interested.

YES

71%

NO

29%


20/24

FindingFinding This observation reveal that the major respondent areThis observation reveal that the major respondent are

businessmen and professionalsbusinessmen and professionals.. Most of respondent have a shop and privateMost of respondent have a shop and private

employees are more than government employees.employees are more than government employees.Government employees give preference to bankGovernment employees give preference to bankdeposit and LIC than FD.deposit and LIC than FD.

Most of respondent prefer to invest in bank depositMost of respondent prefer to invest in bank depositand mutual fund. Company fixed deposit also have aand mutual fund. Company fixed deposit also have amajor contribution.major contribution.

Most respondent come to know about mutual fundMost respondent come to know about mutual fundthrough advertisement & agent.through advertisement & agent.

All respondents are very much aware about M&MAll respondents are very much aware about M&Mlimited but most of them are not aware aboutlimited but most of them are not aware aboutmahindra finance, only educated and employedmahindra finance, only educated and employed

person know about MF.person know about MF.


21/24

SUGGESTIONSSUGGESTIONS

The management provides sufficient training to employees. AThe management provides sufficient training to employees. Afew measures can be taken to develop and organize thefew measures can be taken to develop and organize thetraining program.training program.

In rural area, the people invest our money in FD, marketerIn rural area, the people invest our money in FD, marketer

should care about rural area.should care about rural area. Mostly people do not know about Mahindra finance FD, soMostly people do not know about Mahindra finance FD, so

more advertisement is needed.more advertisement is needed. Relationship manager should meet to customer directly andRelationship manager should meet to customer directly and

take feedback from them about services.take feedback from them about services. More survey is needed with management qualified people.More survey is needed with management qualified people. Give the better service as well as possible.Give the better service as well as possible.


22/24

ConclusionConclusion

In chandigarh, most of people have their own business.In chandigarh, most of people have their own business. The people of Chandigarh believe in more expense, they dontThe people of Chandigarh believe in more expense, they dont

want to save money.want to save money. All respondent are well aware about fixed deposit .All respondent are well aware about fixed deposit .

Most of respondent want to invest in public bank fixed deposit,Most of respondent want to invest in public bank fixed deposit,because they do not have faith on private company fixed deposit.because they do not have faith on private company fixed deposit. Most of respondents are not interested in fixed deposit, they wantMost of respondents are not interested in fixed deposit, they want

to invest in mutual fund and share market.to invest in mutual fund and share market. All respondent are very much aware about mahindra andAll respondent are very much aware about mahindra and

mahindra limited but most of them do not know about mahindramahindra limited but most of them do not know about mahindra

financefinance Brand awareness is not goodBrand awareness is not good Services of mahindra finance are good enough.Services of mahindra finance are good enough.


23/24

LIMITATIONSLIMITATIONS

1. Questionnaires are standardised so it is not possible1. Questionnaires are standardised so it is not possibleto explain any points in the questions that participantsto explain any points in the questions that participants

might misinterpret.might misinterpret.

2. Although the chosen survey individuals are often a2. Although the chosen survey individuals are often a

random sample, errors due to non-response mayrandom sample, errors due to non-response mayexist. That is, people who choose to respond on theexist. That is, people who choose to respond on the

survey may be different from those who do notsurvey may be different from those who do not

respond, thus biasing the estimates.respond, thus biasing the estimates.

3. Respondents may provide wrong information about3. Respondents may provide wrong information about

their personal questions.their personal questions.

4. Shortage of time on part of respondents.4. Shortage of time on part of respondents.


24/24

Documents

Chandigarh Business School-2