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SUMMER 2016
A PUBLICATION OF THE LONG BEACH AREA CHAMBER OF COMMERCE
CHAMBER CHAIRMAN JON
DEUSENBERRYA D V O C AC Y F O R S M A L L B U S I N E S S
I S K E Y I N 2016
PLUSB LU E E N G R AV E R S W E AT H E R S
E CO N O M I C S TO R M S
B U S I N E S S CO U N C I L S B O L S T E R A R E A B U S I N E S S E S
CO
NT
EN
TS
Long Beach Area Chamber of CommerceOne World Trade Center
Long Beach, CA 90831-0206Suite 1650
PH: 562-436-1251FAX: 562-436-7099
www.lbchamber.com
the Chamber is the winner ofthe California Chamber of Commerce’s Advocacy Partner of the Year Award 2003, 2004, 2005 and 2006 Political Partner of the Year 2008
and President’s Circle Award 2009, 2010, 2011, 2012, 2013, 2014, 2015, and 2016.
This is a MetroMedia Publishers, Inc. PublicationCopyright © 2016 MetroMedia, Inc.
4210 Shawnee Mission Parkway, Suite 314A
Fairway, KS 66205To advertise in our next issue, please contact Kathy Anthony at
[email protected] or call 913-951-8428
CHAMBER STAFF
Randy Gordon, President/Ceo562-436-6723 | [email protected]
Jeremy Harris, senior Vice President562-983-1241 | [email protected]
Ajmaa Heggie, Controller562-437-8823 | [email protected]
Judy Nelson, Vice President, Business Councils562-432-8128 | [email protected]
Wendy Rupp, special events Manager & executiveassistant to President/Ceo
562-432-7830 | [email protected] Habeck, Membership Coordinator
562-436-1251 | [email protected] Bayer, Magazine editorKathy Anthony, sales executive
ON THE COVER
Jon Deusenberry, director of fi nance for the West region of uPs, is the new chair of the Long Beach area Chamber of Commerce.
Photo by Carlos Delgado/Carlos Delgado Photography
YOUR ADVOCATE
Summer 2016 | Your Advocate | 1Summer 2016 | Your Advocate | 1
SUMMER 2016
A PUBLICATION OF THE LONG BEACH AREA CHAMBER OF COMMERCE
CHAMBER CHAIRMAN JON
DEUSENBERRYA D V O C AC Y F O R S M A L L B U S I N E S S
I S K E Y I N 2016
PLUS B LU E E N G R AV E R S W E AT H E R S
E CO N O M I C S TO R M S
B U S I N E S S CO U N C I L S B O L S T E R A R E A B U S I N E S S E S
4 Weathering Economic StormsMike Leonard battens down, keeps Blue engravers sailing
10 The Chamber’s Business Councils bolster area businesses
12 Welcome New Members
14 Advocating for small businesses is goal of new Board Chairman Jon Deusenberry
22 Chamber Members Making News
26 City National Bank Entrepreneur of the Year Award
27 Signature Events
28 Plan Ahead — Major Signature Chamber Events
4
14
Summer 2016 | Your Advocate | 1
LEADERSHIP CABINETCHAIRMAN OF THE BOARD
& CFOJon Deusenberry
United Parcel Service
CHAIRMANELECTKent Peterson
P2S Engineering, Inc.
VICECHAIRMAN OF COMMUNITY DEVELOPMENT
Jeff EvansAES Alamitos
VICECHAIRMAN OF ECONOMIC DEVELOPMENT
Ron PiazzaPiazza Family Restaurants
VICECHAIRMAN OF MEMBERSHIP SERVICES
John HowardChick-fi l-A at the Long Beach
Towne Center
VICECHAIRMAN OF PUBLIC POLICY
Mitra RogersThe Boeing Company
AT LARGE MEMBERKenneth Dami
Tesoro Refi ning & Marketing
AT LARGE MEMBERIvonna Edkins
DeVry University
AT LARGE MEMBERJim McCluskie
Moff att & Nichol
AT LARGE MEMBERJavier Angulo
Walmart Stores, Inc.
AT LARGE MEMBERSteve Faichney
Valero Wwilmington Refi nery
AT LARGE MEMBERKen Houp
UHS Insurance Agency
AT LARGE MEMBERDeborah Castro
Creative Productions
IMMEDIATE PAST CHAIRMAN
Kristi AllenHotel Maya
LEGAL COUNSELRobert Stemler
Keesal, Young & Logan
PRESIDENT & CEORandy Gordon
Long Beach Area Chamber of Commerce
••• DIAMOND •••AES Alamitos
BNSF Railway CompanyHotel Maya
Long Beach Memorial Medical Center/Miller Children’s & Women’s Hospital/Community
Hospital Long Beach Moff att & Nichol
St. Mary Medical CenterTesoroValero
••• PLATINUM •••City National Bank
Farmers & Merchants BankHyatt Regency Long Beach
Keesal Young & LoganLong Beach City College/SmallBusiness Development Center
P2S EngineeringTABC, Inc./Toyota
United Parcel ServiceWalmart Stores, Inc./Sam’s Club
••• GOLD •••California Resources Corporation
DENSO Products & Services Americas, Inc.Epson America, Inc.Hilton Long Beach
JetBlue AirwaysMarriott/Renaissance PropertiesMitsubishi Cement Corporation
Press TelegramSignal Hill Petroleum
UHS Insurance AgencyUnion Pacifi c Railroad
••• SILVER •••The Boeing Company
California State University, Long BeachCharter Communications
Chick-fi l-A at the Long Beach Towne CenterCreative Productions
DeVry UniversityFrontier
INCO Commercial/IMC ConsultingKaiser Permanente
Long Beach Container TerminalTwining Laboratories
VerizonWells Fargo Bank
Westin Long BeachWindes
••• BRONZE •••Aquarium of the Pacifi c
Cambrian HomecareCatalina Express
Coldwell Banker Commercial CoastalAlliance Realty
Enterprise Rent-A-CarHolthouse Carlin & Van Trigt LLPPiazza McDonald’s Restaurants
Republic ServicesSCAN Health Plan
Tredway Lumsdaine & Doyle LLPUniversal Technical InstituteWilliams Data Management
CHAIRMAN’S CIRCLEMEMBERS
BOARD OF DIRECTORS
BOARD MEMBERSRHIANNON ACREECambrian Homecare
LOU ANTHONYJetBlue Airways
DAVID BABORECity National Bank
WILLIAM BETTISONEnterprise Rent-A-Car
JOHN BISHOPLong Beach Memorial
Medical Center
WILLIAM BLAIRCalifornia Resources
Corporation
JAMES CALLAHANNautilus International Holding Corporation
RUTH CANLOBODENSO Products & Services
Americas, Inc.
JANE CONOLEYCSULB, Offi ce of the
President
GARY DELONGTMSI
SHABNAM EBRAHIMIWells Fargo Bank
FRANK FARINA LD Products
JOHN FREEBORNRK Properties
STEFANIE GILLETTSignal Hill Petroleum
VICTOR GONZALESHolthouse, Carlin & Van
Trigt, LLP
TRAVON GRANTRepublic Services, Inc.
TED HIATTLong Beach City College
LARRY HOHLUniversal Technical Institute
CRAIG IMAWindes
TRINI JIMENEZBNSF Railway Company
PHIL JONESColdwell Banker Coastal
Alliance Real Estate
AIMEE MANDALAEnviron Architecture, Inc.
WADE MARTINCSULB, Department of
Economics
MICHAEL MILLERInternational City Bank
BIJAN NOORIBaypoint Insurance &
Financial Services
ANTHONY OTTOLong Beach Container
Terminal
ANDY PEREZUnion Pacifi c Railroad
DEBRA RUSSELLSignal Hill Petroleum
PAM RYANRenaissance Hotel Long
Beach
DAVE SAKAMOTOFarmers & Merchants Bank
DOUG SHEAINCO Commercial
WAYNE SLAVITTMobul: The Home Mobility
Store
MICHAEL SOLTCSULB, College of Business
Administration
LOUIE TRANCharter Communications
MICHAEL TRUAXTABC, Inc./Toyota
LESLEY WILLEKaiser Permanente South
Bay Medical Center
NICK WORTHINGTONWorthington Ford
JOEL YUHASSt. Mary Medical Center
2 | Your Advocate | Summer 2016
THESE ARE GOOD TIMES FOR LONG BEACH COMMERCIAL REAL ESTATE
Our recent Chamber Gala was our largest event of its kind in our 125-year history, with over 800 folks in attendance. A big part of our success for the event was the fact that we honored Long Beach’s commercial real estate sector. We also celebrated the 20th anniversary of the Long Beach Commercial Real Estate Council (LBCREC).
I want to thank Becky Blair, President and Principal, Coldwell Banker Commercial BLAIR WESTMAC, for bringing the idea to me almost a year ago. She was so passionate about celebrating this critical industry, which is so key to our city’s future economic success. I also want to thank the LBCREC’s President, Paul Hesse and two past Presidents, Brian Russell and Kelly Dent, for their many eff orts that led to our successful event.
I also want to thank Mayor Dr. Robert Garcia for participating in the program by giving us a sneak preview of the many upcoming commercial projects. The Mayor presented several slides of future projects in the pipeline. It was amazing to hear about these exciting new developments.
Our “Destination Tomorrow Award” was presented to co-honorees Sares-Regis Group (SRG) and Plenary Edgemoor Civic Partners.
SRG is the driving force for the development of the 194-acre Douglas Park as well as residential projects Downtown. SRG has a long history of involvement in Long Beach as both a developer, and an investor in real estate. Most recently, SRG renovated and repurposed the “Fly DC Jets” hanger into the West Coast hub for Mercedes Benz, USA. They also developed 675,000-sq. feet of premium headquarters and buildings and are working to complete an additional 470,000-sq. feet of buildings for occupancy later this year. Douglas Park has lived up to the potential envisioned in the original plan approved by the city with new
offi ces, retail, and hotel projects totaling more than two million-sq. feet for companies, creating more than 3,300 quality jobs.
Plenary-Edgemoor Civic Partners (PECP) is the developer for our new 550-million-dollar Civic Center, which will include a new City Hall and a new Port administration building, as well as the mixed-use of retail and residential space. PECP is a consortium of world-class fi rms that combine to bring the technical expertise, project experience, fl exibility, and fi nancial certainty needed to develop a Civic Center that is refl ective of Long Beach’s importance as a center of commerce in the heart of Southern California. This exceptional team has worked in Long Beach for many years and is deeply invested and committed to the City and its citizens.
Also recognized at our Gala with our annual “Industry Award” were honorees Coldwell Banker Commercial BLAIR WESTMAC, Ensemble Investments, INCO Commercial, Lee & Associates, Long Beach Commercial Real Estate Council, and Studio One Eleven. All of these individual companies and organizations are critical to the economic health of our city in the commercial real estate sector.
It is safe to say the commercial real estate industry continues to be a bright spot for all of Long Beach!
Randy GordonPresident and CEO Long Beach Area Chamber of Commerce
PRESIDENT’S MESSAGE
Summer 2016 | Your Advocate | 3
WEATHERING ECONOMIC STORMS
Leonard battens down, keeps Blue engravers sailingBy Jerry LaMartina
Photos by Carlos Delgado/Carlos Delgado Photography
4 | Your Advocate | Summer 2016
Mike Leonard’s seen a lot of economic ups and downs in the course of his nearly 40 years as a business owner.
In his case, necessity has been and remains the mother of survival in business.
That necessity has forced him to make some tough decisions over the years, including sometimes cutting his number of employees. He currently has a staff of 12, and he’s had as many as 22, in the late 1980s.
Leonard owns Blue Engravers in Long Beach. The company was founded in 1954 in San Pedro, California. He went to work there in the mid-1970s, and he bought the company in 1978. He opened the Long Beach store in the late 1990s. He and his business partner eventually split, and he sold the San Pedro store.
Blue Engravers provides a wide range of engraving services, “which is one of our stronger points,” Leonard says, and it also provides screen printing, embroidery and digital printing, all of which are called personalization services. The company provides engraving for the awards industry, on name plates for industries’ manufactured goods and on a wide range of personal items.
Business, though, has been rough lately, he says.“It hasn’t been all that wonderful,” he says. “There’s been a tremendous
change in the industry, as in many others, in the method of decorating items. We’ve kind of rolled with that, but we’ve found it more challenging in the past few years.”
Changing technology and changes in his customer base are the main culprits, Leonard says. Many of his former clients have switched to the internet from brick-and-mortar engraving companies like Blue Engravers, and the services they find there are “quite often less expensive,” he says.
“We suspect that those people who provide their services on the internet don’t have the overhead we do, with a building and payroll and insurance,” he says. “Sometimes I wonder how some of these online providers can provide what they do at the prices they charge. So, we’ve had to diversify and find other niches. People we’ve done business with for 20 to 25 years have gone elsewhere. People for many, many years, if they wanted to get a small sign or graphics on their vehicle, they more exclusively came to a company like ours to get that done.”
Long Beach’s overall economy has been doing a pretty good job of getting things done lately, Leonard says, though he qualifies it.
“I say that with some hesitancy,” he says. “In my area where my store is, there are a lot of businesses in the oil industry. The cost of gasoline and other fuels is directly related to these industries decreasing their investments. We do a lot of customized T-shirts and engravings on awards for companies in these industries, and many of those customers have scaled back dramatically or ceased operations altogether. One of the plus sides of our industry, though, is that we’re working with the ports, the shipping industry.”
Leonard decided he wanted to start working as the owner of his own business after he graduated from college with an art degree.
“When I started working here, I liked it,” he says. “This business fit with my
Summer 2016 | Your Advocate | 5
talents. I went into it as a source of income, but I found that I liked it, the creativity and satisfaction in the work. After working for the company for a few years, I embarked on trying to purchase it. The fi rst 20 years were a lot of fun.”
Leonard is 73, and he’s had family members who’ve been involved in the business, “with the idea of having them mature and eventually take over the company,” he says.
“The future of the company will be carried on by family members and other long-time employees,” he says. “I still enjoy what I do, but I’m having to work longer and harder than I want to.”
The fi rst business Leonard owned was an ice cream and candy store many years ago, with a business partner, so that gave him his fi rst taste of running the show and owning it, too.
“It survived, but it didn’t generate the kind of income
we thought it would,” he says. “We were able to sell it.”Leonard was born and raised in Indianapolis, and
he came to California when he was 21. He fi rst joined the Long Beach Area Chamber of
Commerce about 20 years ago. “Mike has signed the front of a
paycheck for 40 years,” Chamber President and CEO Randy Gordon says. “Mike is an absolutely shining example of a small business survivor. He’s gone through several recessions and weathered the storm.
He’s had the peaks and valleys that all business owners would, over the
course of 40 years.”The Chamber’s hitting the peaks for
Long Beach’s business community and the city in general, based on the interaction it fosters, Leonard says.
“Mr. Gordon and the Long Beach Chamber are particularly involved in so many aspects of the business
“Be willing to work harder than the
other guy.”- Mike Leonard
6 | Your Advocate | Summer 2016
Summer 2016 | Your Advocate | 7
community here,” he says. “They help by educating the business owners on how to reinvigorate their businesses. They hold breakfast meetings and events. Mr. Gordon is extremely active and involved — people tend to pick up the energy from this man. I think he gets personal satisfaction out of seeing the successes of the businesses around him. He’s had a couple of key members of his staff who’ve been with him for a number of years, and you get that same energy from them.”
Leonard gained lasting energy and insight from two mentors in particular: Bill Marron, Blue Engravers’ original owner, and Mal Field, who bought the company from Marron.
“Bill Marron taught me the value of hard work,” Leonard says. “Mal hired me to run the company. He gave me — vicariously, I think — good insight into how to survive. He showed me more of the skill set that you had to have, and the need to work hard. Mal showed me that you had to be not only a hard worker but intelligent enough to be successful.”
Another important lesson for success that Leonard’s learned in his career is the need to develop better management tools.
“I have not been particularly good at that, and I could’ve managed better,” he says. “That’s the primary thing. I’m part of an old school, so I’m more inclined to try to do things myself and haven’t delegated as much.”
He tries to instill in his employees the value of working harder and developing their skills in general. His advice to anyone who’s a new business owner or who’s thinking of starting one?
“Be willing to work harder than the other guy.”
For a wide range of engraving services, along with screen printing, embroidery and digital printing, Blue Engravers can be found at 1375 Caspian Ave. in Long Beach or call 562-983-5140.
8 | Your Advocate | Summer 2016
Summer 2016 | Your Advocate | 9
ADVOCATING FOR BUSINESSthe Chamber’s business councils bolster area businesses
T he Long Beach Area Chamber of Commerce off ers various ways for members to become more engaged with their respective industries. The Chamber has six business councils,
which meet throughout the year and provide benefi ts to their members. For more information about the councils, including how to join them, contact the Chamber at 562-436-1251 or [email protected].
GOVERNMENT AFFAIRS COUNCILChairman Mitra Rogers
the Government affairs Council provides a basis for the Chamber to act at all lev-els of government on issues that could affect the Long Beach business community, and it does so by maintain-ing working relationships with local elected officials in order to promote a favora-ble and positive business climate in Long Beach. rog-ers is government relations manager for Boeing Co. “I aim to be visible and acces-sible to members so they know the GaC represents them and is ready to engage on key issues,” she says. “as
stewards of a healthy business climate, it’s our duty to ensure that the interests of our members are being represented in the policy decisions of our lawmakers. the GaC is aggressive when we need to be, and we’re the sole decision-making body of the Chamber for policy decisions.”
GREEN BUSINESS COUNCILPresident Wade Martin
the Green Business Council’s vision is to encour-age and facilitate environ-mental, social and economic business practices in Long Beach through education, outreach, networking and advocacy. Martin is chair-man of the Department of economics at California state university, Long Beach. “I see it as my role to make sure the local business community and other stakeholders are aware of our mission and vi-sion, and to organize events that will help to expand the reach of the Council into the community so that all busi-nesses are exposed to this new way of considering busi-ness decision making and risk management,” Martin says. “the GBC is an important forum for local business persons to exchange ideas and to learn how to operate profitably in a new environment that includes regulations, dealing with vari-ous interest groups and learning how to manage a large stake-holder group instead of just their shareholders.”
INTERNATIONAL BUSINESS ASSOCIATIONPresident Trini Jimenez
the International Busi-ness association’s role is to increase the community’s understanding of industry issues, promote business op-portunities for its members and support student involve-ment in international trade. the IBa sponsors monthly events that provide timely updates on the status of
By Jerry LaMartina
10 | Your Advocate | Summer 2016
environmental, traffic, secu-rity and legislative issues. Jime-nez is director of government affairs for Bnsf railway Co. “Inter-national trade and international
business have gotten a bad rap,” he says. “We know the truth is that international trade creates far more jobs than it loses. It’s a net benefit. Because the Port of Los angeles and the Port of Long Beach are so important as an economic engine, we play an important role in educating people about that.”
LONG BEACH HOSPITALITY ALLIANCEPresident Pam Ryan
the Long Beach hos-pitality alliance is a group of hoteliers and restaurant professionals, and its mission is advocacy, education and community outreach for the lodging and restaurant in-dustries in the greater Long Beach area. ryan is general manager of the renaissance Long Beach hotel. “the op-portunity to bring hoteliers, restaurateurs and other busi-ness leaders together is a very important goal of our alliance,” she says. “We see ourselves as a collaborative group of businesses with a common goal of contribut-ing to the economic and social growth of Long Beach. our three pillars are advoca-cy, education and commu-nity service. the alliance will allow the business community to have a voice in the community. as the dynamics of the city are changing and we continue to grow and evolve, it’s impor-tant that the alliance has an opportunity to sit at the table and share our perspective and concerns to collaborate and contrib-ute to a better Long Beach.”
LONG BEACH YOUNG PROFESSIONALSPresident Stefanie Gillett
the Long Beach young Professionals is a program for pro-fessionals ages 21 to 40 who come together to learn what it takes to be a future business leader in the Long Beach area through various Chamber events and networking opportuni-ties. Gillett is a communications specialist at signal hill Petro-leum. “My mission for the council is to not only maintain our membership but, more important, to give everyone a cause and a purpose to be there,” she says. “Last year, we started spot-lighting one of our nonprofits at the start of our breakfast net-working events.
We’re also trying to get more involved with other young professionals groups in Long Beach and with the other Chamber councils. and we’re exploring new events and new venues. I don’t want it to ever plateau, so I want us to continue to grow and involve new businesses and new industries. our council is important to Long Beach because we are the future. a lot of the people I work with are ready to prove them-selves and get out there and network. this helps them be ready for when the time comes for them to lead — not to mention having a good time doing it.”
WOMEN’S BUSINESS COUNCILPresident Aimee Mandala
the Women’s Business Council’s mission is to pro-vide a supportive environ-ment for business profes-sionals to network, achieve personal growth and con-tribute to the community’s betterment. Mandala is director of operations for environ architecture Inc. “My goals as president are, first, to create strong, rel-evant programs that sup-port Long Beach and small business, and encourage and empower women in business,” she says. “ I also want to create more of a united Chamber, to cre-ate a synergy with Long Beach young Professionals, the Green Business Council and the International Business association, because it’s impor-tant to reach a larger audience. and I want to focus on the small business grants we do each year. I think that women have come a long way in business, but there’s still a long way to go. It’s important for us to acknowledge the value they bring to the table and the inspiration they give future generations of women in business.”
LONG BEACH HOSPITALITY ALLtANCE
Summer 2016 | Your Advocate | 11
1 TOUCH OFFICE TECHNOLOGY
Brooke arnold310-320-6868
www.1touchoffi ce.comoffi ce — supplies, tech & furniture
BUILDING OWNERS AND MANAGERS ASSOCIATION OF
GREATER LOS ANGELESMichele Ware213-629-2662
www.bomagla.orgnon-Profi t organizations
DAVCO REALTY ADVISORSDavid Coe
562-822-1405www.davcorealtyadvisors.com
real estate
GLEN PARK AT LONG BEACHMarina Pink
562-432-7468www.glenparkhealthy.com
retirement housing & health Center
GROCERY OUTLETsteve uhrinak310-770-5336
www.groceryoutlet.comGrocery stores
JIMMY JOHN’SBryant tower269-352-3751
www.jimmyjohns.comrestaurants — fast food
KILROY REALTY CORPORATIONChrista Duggan562-988-1160
www.airportcenterlongbeach.inforeal estate — Developers
MARINA SMILES DENTISTRYkelly nguyen562-280-5200
www.marinasmilesdentistry.comDentists — Cosmetic and
reconstructive
MASK INTERNATIONAL INC.Mohammad khan
562-290-7596www.maskintlinc.com
exporters
PILATES Xkimberly Marsh(562) 286-4028
http://pilatesxstudios.comfitness
SYLVAN LEARNING CENTERnicole Levy-Gray(562) 429-8320
http://sylvanlongbeach.comeducation
THE BOTTLE SHOPPE NAPLES, INCGeorge younan562-343-7447
www.thebottleshoppe.comWine & spirits — retail
LBYP MEMBERS
BRONZED SUGARkelly Bockrath(562) 434-0800
Beauty salons and Day spas
CSULB ALUMNI ASSOCIATION
Christopher Gutierrez(951) 562-5880
schools – universities and Colleges
GLEN PARK AT LONG BEACHMarina Pink
(562) 432-7468retirement housing & health Center
JIMMY JOHN’SBryant tower
(269) 352-3751restaurants — fast food
PERRY WEALTH MANAGEMENT
kelly Perry(562) 493-0031
financial services & advisors
WELCOME NEW MEMBERSWe are pleased to welcome our newest investors in the Chamber who joined during the months of April, May, June and July.
LBYP MEMBERS
schools – universities and Colleges
GLEN PARK AT LONG BEACH
retirement housing & health Center
PERRY WEALTH MANAGEMENT
12 | Your Advocate | Summer 2016
Summer 2016 | Your Advocate | 13
The Business of The ChamBer
By Jerry LaMartinaPhotos by Carlos Delgado/Carlos Delgado Photography
It’s sMaLL BusIness, anD DeusenBerry keePs the faIth as BoarD ChaIrMan
14 | Your Advocate | Summer 2016
Take a look at Jon Deusenberry’s career, and you’ll see he’s an old-school guy when it comes to loyalty in his professional life.
Deusenberry is director of finance for the West Region of UPS. He started at the company 28 years ago, working
part time loading and unloading packages in the warehouse. He was 20 years old at the time and attending college full time at California State University at Sacramento, where he received a bachelor’s degree in business administration. He went on to get a master’s in finance in 1996 from Golden Gate University in San Francisco.
“I didn’t realize it when I first came to UPS, but I quickly realized that UPS has endless opportunities for advancement,” Deusenberry says. “I was given an opportunity to go into part-time management while I was still in school. It allowed me to develop those essential skills necessary to advance into a full-time management career at UPS immediately upon graduation.”
He joined the Long Beach Area Chamber of Commerce’s Board in 2013 and became the Chamber’s chief financial officer in mid-2014. He joined the Chamber’s Board “because of the business growth and diversity Long Beach has to offer,” he says. Long Beach is home to one of the UPS West Coast air gateways, which has a presence at Long Beach Airport.
On July 1, Deusenberry became the Chamber’s board chairman for a one-year term. His top goals as chairman are straightforward: Small business, small business and small business.
“I want to make sure the Long Beach business community understands that supporting small business is the business of the Chamber,” he says. “I’ve been involved with chambers on and off throughout my management career with UPS. UPS has always supported local chambers, because they support and advocate for small businesses.”
Deusenberry is 48, and his own growth started in Rio Vista, California, where he was born and raised. He and his wife, Janet Deusenberry, met in 1993 and have been married for 22 years — another old-school statistic. She’s a preschool director for Holy Family School, a Catholic school in Orange, California, where they live. Janet recently received a master’s degree in education with an emphasis in early childhood leadership from Chapman University.
Their daughter, Megan Deusenberry, will begin her senior year at the University of Southern California in the fall, and she’s studying in its Price School of Public Policy.
Summer 2016 | Your Advocate | 15
“She’s our only child, so she has no choice but to be successful,” he says with a laugh. “There’s no do-overs!”
Deusenberry has a full work life, and he unwinds by spending his free time traveling with his family, boating and playing golf.
“I’m also a baseball fanatic and a diehard San Francisco Giants fan,” he says.
It takes a certain amount of patience to be a fan of any sports team, to weather the ebb and flow of their struggles and triumphs. That parallels the most important lessons Deusenberry’s learned in his career: “To be flexible and to know that longevity and patience
usually pay off in business.”Among many things that pay off in business are
lessons learned from a mentor, and imparted by being one. Noel Massie, former president of the UPS South California District, is Deusenberry’s most influential mentor, he says.
“I also do some mentoring for Long Beach State senior business students,” he says. “We talk about how the business community has changed in the past 20 to 25 years, and that they’ll likely hold more than one job, with different employers, as opposed to different jobs with same employer.”
16 | Your Advocate | Summer 2016
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Summer 2016 | Your Advocate | 17
These changes in the business community sometimes put pressure on small businesses, he says, and the Chamber off ers a relief valve.
“Small businesses do not have the time or discretionary funds to advocate for their businesses every day, especially on legislative issues, and that’s the job of the Chamber,” Deusenberry says. “And one thing I fi rmly believe is a community can’t successfully exist and grow without large and small businesses playing a key role. Small businesses help individuals live and thrive in a city!”
UPS helps the Chamber help small businesses in various ways, not only by giving money but also by encouraging its employees to volunteer their time and expertise, and by giving Chamber members discounts on UPS services.
As Deusenberry prepares to lead the Chamber’s board, he’s thinking about what the Chamber’s doing right as it seeks to fulfi ll its mission of helping the business community.
“Advocacy for small businesses is the key thing,” he says. “That’s what the Chamber continues to get right, and I want us to continue to be the voice of the small business owner, more today than ever before.”
He’s also thinking about how the Chamber can improve.
“Since the Chamber has a very long history, it can be seen as infl exible, so it needs to listen to the needs of small businesses and be fl exible,” he says. “The Chamber needs to speak to our business community — including small business owners, City Council members, the mayor and large employers — and make sure they know we’re here to support them. More than ever before, the business community needs to know the Chamber’s here for them.”
That increased need for the Chamber’s help stems
from a business climate that makes it harder to do business, Deusenberry says. One example is the recently passed minimum wage ordinance.
“People want to ask where they stand right now in the business climate,” he says. “The minimum wage ordinance puts a strain on small businesses. It personally aff ects their bottom line, their ability to pay themselves and grow their businesses.”
The Chamber joined forces with the Council of Business Associations (COBA) to fund a study that analyzed the economic impacts of an increase in the local minimum wage to Long Beach businesses.
“This is the least the Chamber could have done in order to help understand the ramifi cations
to small businesses,” Deusenberry says. “It’s unfortunate that after
all of our eff orts and resources, the governor and the state
legislature passed a statewide minimum wage increase, eff ectively a ‘one-size-fi ts-all’ approach.
“We completely understand that people need to feel like they have
a living wage,” he says. “But, at the same time, small
businesses need to sustain and grow their own business to
be successful. The minimum wage ordinance not only increases wages for
the hourly employees but as a direct result places pressure on increased management salaries, as well.”
Deusenberry’s fi nance background helps him understand the pressures businesses face, and that will help him fulfi ll his duties as chairman of the Chamber, he says, because fi nance touches all departments in all organizations. And small businesses touch on the strength of local economies, for businesses of all sizes.
“One of my key beliefs is that the larger businesses in a community have a responsibility to support small businesses through direct funding to chambers
“More than ever before, the
business community needs to know the
Chamber’s here for them.”- Board ChairmanJon Deusenberry
18 | Your Advocate | Summer 2016
Summer 2016 | Your Advocate | 19
of commerce and through volunteerism,” he says, “and that partnership works very well in Long Beach. It’s a large city that’s like a small town because of its key relationships with businesses, government and nonprofi ts; we all work together to make Long Beach a better community.”
Deusenberry takes seriously those relationships and that responsibility large companies have toward small businesses, just as UPS does.
“It’s my goal for this next year to meet with 100 small
businesses to give them an opportunity to promote their businesses and highlight their needs — both Chamber members and non-members — so they’ll know they have an opportunity for our support.”
UPS is the world’s largest package delivery company and one of the leading global providers of specialized transportation and logistics services. For more information, visit www.ups.com.
20 | Your Advocate | Summer 2016
Along with individual and community activities, businesses and industrial facilities are sources of toxic waste products. In our area these businesses could be in the oil and gas, aerospace, cement and concrete production industries, and clothing manufacturers. Even smaller businesses must carefully manage chemicals too. Businesses such as automotive shops, dry cleaners, printing or painting operations use various toxic substances, such as paints and solvents, cleaning agents that can seep into the ground, ourwater, and into the air.
SCS Engineers works with clients who are responsible for safeguarding the environment as part of doing business. Our environmental solutions are a direct result of our experience and dedication to prevent, mitigate and remediate environmental events, and we use our environmental regulatory systems knowledge to help shorten project time lines and stay on budget. Our clients depend upon our combination of professional experience, business knowledge, and our roster of experts who together consistently bring value to every environmental solution.
SCS Engineers Environmental Consulting for Business, Industry, andManufacturing
SCS EngineersEnvironmental Consulting and Contracting
3900 Kilroy Airport Way, Long Beach, CA 90806Tel: +1-562-426-9544 | +1-800-326-9544, | [email protected]
www.scsengineers.com
Summer 2016 | Your Advocate | 21
CHAMBER MEMBERS MAKING NEWS
HIGHWAY ENGINEERING MANAGER JOINS MOFFATT
& NICHOL LONG BEACHMoff att & nichol welcomes Chao Chen, Pe to its Long Beach, California, offi ce as the new highway Group manager. Chen is a leader of the highway transportation engineering design division and is responsible for quality control and project management for transportation projects throughout the state of California. he has 28 years of industry experience in the private and public sectors. “Chao’s strong highway design and management experience will enhance our transportation capabilities, open new markets and strengthen our relationships for major highway design-build pursuits,” Moff att & nichol Vice President Jim McCluskie says. Chen obtained his master’s and bachelor’s degrees in Civil engineering from utah state university and is a registered professional engineer in the state of California.
NICIO NEW TAX PARTNER AT WINDES
Leading California accounting and advisory fi rm Windes appointed Guy nicio as partner in its tax & accounting services Practice. nicio is based in Windes’ Long Beach offi ce. he joined Windes in 1998. he has experience in tax planning and consulting for midsize and small businesses, and tax compliance for corporations, partnerships and individuals. “Guy is dedicated to continuous development of his expertise and has made signifi cant contributions to the growth of our fi rm,” Managing Partner John Di Carlo says. nicio studied economics at uCLa for two years and received a bachelor of science in accounting from the university of Phoenix and a master of science in taxation from Golden Gate university.
JETBLUE AWARDED 12TH CONSECUTIVE CUSTOMER
SATISFACTION HONORBY J.D. POWER
JetBlue has received the J.D. Power award for ranking highest in customer satisfaction among low cost carriers in north america for the 12th consecutive year.
JetBlue also achieved the highest scores in the study’s aircraft and In-flight services categories.
“our focus on building a low-cost experience that customers love is unparalleled, and it’s our crewmembers’ focus on delivering that experience that continues to inspire,” JetBlue President and Ceo robin hayes says.
the J.D. Power 2016 north america airline satisfaction study measured satisfaction of more than 10,000 passengers who fl ew on a major north american airline between March 2015 and March 2016 by examining seven key factors: cost and fees; infl ight services; boarding/deplaning/baggage; fl ight crew; aircraft; check-in; and reservation.
Color PMS No. CMYK Equivalent
Blue* PMS 280 C:100 M:72 Y:0 K:18Silver PMS 877 n/aGray* PMS 429 C:6 M:0 Y:0 K:37Gray PMS 431 C: 11 M:0 Y:0 K:65*colors shown at left
x x
x
x
x
JETBLUE LOGOTYPE SHEETUSAGE OF THE JETBLUE LOGOTYPEElectronic EPS for Mac or PC are available bycontacting the JetBlue Marketing Department at �718-286-7939. Please be sure to specify Mac or PC�when ordering.
JetBlue vs. JetBlue AirwaysThe JetBlue logo can and should be used at airports�and other places where there is no question as to thecompany status as an airline. The JetBlue Airways logo should be used for everything else. If you would like further clarification prior to printing, please contact the JetBlue Marketing Department.
Capitalization: When the name "JetBlue" appears in a sentence it is always written with the "J" and "B" in capitals. When the name "JetBlue Airways" appears in a sentence the "A" is capitalized as well. The small "j" should ONLY be used in the logo, never when written out in a sentence.
Registered Mark (): As a rule, the ¨ should appear once on every piece of printed material bearing the JetBlue logotype.
Logo Colors: There are four acceptable color variants to insure maximum readability.1 When the logotype is used on a white background, use the two-color silver and blue logotype, or the two-color, gray and blue logotype (shown at left).2 When the logotype is used on a light-colored solid, use the solid blue logotype (shown at left).3 When the logotype appears on a dark solid, use a solid white logotype.4 For black and white applications, use a solid black or solid white logotype.5 When printing in one color, the solid blue logo �(PMS 280) is permitted.
Color Usage:Blue: JetBlue utilizes several blues for general typography, design, and background enhancement. Each�is available for general use as necessary prudent or aesthetically pleasing, with no particular emphasis on one blue versus another.�Silver or Gray: Silver ink can be used on a variety of surfaces, including most types of paper, and should�be used whenever possible. Where silver is not suitable, use the gray specified below. (Please note: If the logo is being displayed outdoors, or at another location with high reflection, a darker gray PMS 431 should be substituted for the lighter gray PMS 429.)
Protected Space:�The logotype must be surrounded by a minimum amount of clear space equal to the height of the "B" in JetBlue (see "x" below). The space adjusts proportionally according to the size of the logotype used.
22 | Your Advocate | Summer 2016
I
YOUR ADVOCATEquarterly business magazine for the
Summer 2016 | Your Advocate | 23
JORGE MORALES JOINS EK, SUNKIN, KLINK &
BAIek, sunkin, klink & Bai, a public
aff airs, strategic communications and government advocacy fi rm, announced that Jorge Morales, south Gate councilmember and former mayor, has joined the fi rm.
Morales began his career as a legislative aide to former assembly Majority Leader Marco antonio firebaugh. he was a chief of staff to a Los angeles unifi ed school District board member, a legislative deputy for Los angeles County supervisor Gloria Molina and, most recently, vice president of business development and government aff airs at the Meruelo Group.
“Jorge, as an elected offi cial and a senior-level staff member, coupled with his private sector experience, off ers ek, sunkin, klink & Bai clients the policy-making expertise and the problem-solving skills they demand,” says John ek, the fi rm’s founding partner.
LONG BEACH CITY COLLEGE HIRES NEW DIRECTOR OF GLOBAL TRADE, LOGISITISCS
Long Beach City College has hired Leah Goold-haws as director of global trade and logistics.
Goold-haws develops and implements the college’s Global trade and Logistics program, which helps community colleges update and align curriculum and workforce training to support the industry employment needs of the Los angeles county region.
she is also responsible for integrating international trade with other College advancement and economic Development (CaeD) programs.
“Global trade and logistics education is one of the key ways that LBCC connects to the regional economy, much of which is driven by trade through our local ports,” LBCC President superintendent eloy ortiz oakley says.
CHAMBER MEMBERS MAKING NEWS
KAISER PERMANENTE OPENS NEW MEDICAL
OFFICES IN SIGNAL HILL
kaiser Permanente has opened the signal hill Medical offi ces.the offi ce off ers adult primary care, pediatrics, obstetrics-
gynecology, behavioral health, a nurse clinic, X-ray, pharmacy, laboratory services and telephone and video appointments. “We’re leveraging technology to make health care more convenient,” says Lesley Wille, rn, senior vice president and area manager.
the offi ce also off ers patients express check-in, which allows them to confi rm their appointment, pay their co-pay and update their personal information online before coming to the offi ce. the 20,000-square-foot signal hill Medical offi ces will join several other kaiser Permanente facilities serving the greater Long Beach community.
The Chamber Members Making News section is an opportunity for you to share exciting or noteworthy news and to connect with your Chamber community. Whether your business is big or small, we’d like to hear from
you. Just send your 75-word statement along with a photo or organization logo to Barbara Bayer at [email protected].
SHARE YOUR NEWS
24 | Your Advocate | Summer 2016
Press ReleasesMagazine ArticlesGhostwritingCase Studies
Website ContentEmail NewslettersBlog PostsWhite Papers
Kathryn Atkins
DOING OUR PART TO SAVE
Our goal is to give you beautiful park spaces to enjoy while making sure we’re using water efficiently.
Currently, 50% of the parks use recycled water to
irrigate landscape instead of precious drinking water,
and we’re looking to add even more recycled water
irrigation for our parks.
Sustainability, after all, is the Long Beach way of life.
To find YOUR favorite ways to save water and join the mission, go to LBwater.org/mission
How ?
Summer 2016 | Your Advocate | 25
Blake Christian (right), tax partner, Holthouse Carlin & Van Trigt, LLP, presents a special surprise to Lou Anthony (left), general manager of JetBlue. JetBlue was also honored as the Corporate Citizen of the Year at the event.
Russell Goldsmith (left), chairman & CEO of City National Bank, with this year’s City National Bank Entrepreneur of the Year recipient James Callahan (right), chairman, president/CEO of Nautilus Interna-tional Holding Corporation.
Blake Christian (left), Holthouse Carlin & Van Trigt, LLP, is presented the Chick-Fil-A Community Spirit Award by John Howard (right), owner/operator of Chick-Fil-A at The Long Beach Towne Center.
Eloy Oakley (left), president of Long Beach City College (LBCC), and Dr. Robert Garcia (right), mayor of the City of Long Beach, present the LBCC Shaun Lumachi Rising Star Award to Dinuka Ranasinghe (middle), owner/director of Kid Works Children’s Center.
City national Bank entrepreneur of the year
SIGNATURE EVENTS
26 | Your Advocate | Summer 2016
the Chamber’s 125th Gala honoring Long Beach Commercial real estate Development
Long Beach Area Chamber President & CEO Randy Gordon (far right) gets together with past chairs of the Chamber.
Peter Rooney (from left) and Chris Payne, managing directors of Sares-Regis Group and co-honoree of the 2016 Destination Tomorrow award, posed with award presenters Randy Gordon and Mayor Garcia.
Jeff Fullerton (from left), project director of Plenary Edgemoor Civic Partners and co-honoree of the 2016 Destination Tomorrow award, was presented with the honor by Dr. Robert Garcia, mayor of the City of Long Beach, and Randy Gordon.
More than 800 guests attended the 2016 Gala honoring Long Beach Commercial Real Estate Development at the Long Beach Convention Center Grand Ballroom.
Incoming Chairman of the Board of Directors Jon Deusenberry (right), director of fi nance, West Region of UPS, presents outgoing Board Chair Kristi Allen (Left), vice president, hotel operations of Ensemble Hotel Partners, with a plaque for her two years of service to the Chamber as chair.
Mayor Garcia gave an update and shared many ongoing commercial real estate developments throughout the city before assisting with presentation of the awards.
SIGNATURE EVENTS
Summer 2016 | Your Advocate | 27
SEPTEMBER8TH CCeJ 42nd annual food & Beverage Industry awards Dinner 562-435-818410TH sunset sip Benefi tting the Guidance Center 562-485-227616TH Long Beach rescue Mission Prayer Breakfast 562-591-129221ST the Chamber’s Long Beach young Professionals networking Breakfast 562-436-125126TH Power 4 youth 6th annual Mini- Golf tournament 562-435-235229TH the Chamber’s shaun Lumachi Memorial Golf Classic 562-432-7830
OCTOBER1ST Pathways “a night at the oasis” 562-884-3629
3RD Mental health america 1st annual fundraiser “It takes a Village” 562-435-85117TH red shoe society “Golf and Give Back” 562-285-43009TH JetBlue Long Beach Marathon 562-795-890013TH Precious Lamb annual Celebration Gala 562-243-171515TH Long Beach symphony “Mash up! a halloween hit Parade” 562-436-320319TH the Chamber’s state of the County Luncheon with supervisor knabe (562) 432-783020TH CCeJ Gene Lentzner awards 562-435-818422ND aquarium of the Pacifi c sea fare 562-437-3474
26TH Long Beach ronald McDonald house annual “a few Good Men” Gala 562-285-4307
the Chamber’s Green Business Council unexpected Benefi ts of Creating sustainable Businesses 562-432-8128
NOVEMBER2ND International City theatre enCore Dinner 562-495-45955TH st. Mary Medical Center Gala 562-491-7981
DECEMBER3RD 34th annual Belmont shore Christmas Parade 562-434-306610TH Long Beach symphony “a Broadway holiday with ana Gasteyer” 562-436-320317TH naples Island 70th annual holiday Boat Parade www.naplesisland.org
MASTER NONPROFIT CALENDAR F0R 2016We are pleased to feature a calendar listing major fundraising events for our nonprofit members
in the greater Long Beach area. If you would like to promote a nonprofit event and help prevent scheduling conflicts, contact Wendy Rupp at [email protected] or 562-432-7830.
MASTE
PLAN AHEADMAJOR SIGNATURE CHAMBER EVENTS
find out about these upcoming events and more at lbchamber.com or call 562-436-1251.
Long Beach Young Professionals Networking BreakfastWednesday, sept. 21For more information,
contact Tyler Habeck at 562-436-1251.
The Chamber’s Shaun Lumachi Memorial Golf Classicthursday, sept. 29For more information,
contact Wendy Rupp at 562-432-7830.
The Chamber’s 10th Annual State of the County AddressWednesday, oct. 19For more information,
contact Wendy Rupp at 562-432-7830.
126th Chamber Galathursday, June 22, 2017For more information,
contact Wendy Rupp at 562-432-7830.
28 | Your Advocate | Summer 2016
From “oh no” to “okay.”
ER care with kindness.
InQuicker should not be used for life-threatening emergencies or children under the age of three. Call 911 immediately for more serious conditions.
1050 Linden Ave., Long Beach CA 90813
No one plans a trip to the ER, but it’s at those moments that we need kindness the most. When you or someone you love needs help in a hurry, it’s good to know there’s an ER where you’ll be treated with compassion and understanding. With Online Waiting Service,™ you can even wait at home until your estimated arrival time. Find out more at dignityhealth.org/stmarymedical.
St. Mary Medical CenterLB Chamber Advocate 7.5 x 10
Insertion Date:
★ NEW Kaiser PermanenteSignal Hill Medical Offices845 E. Willow StreetSignal Hill, CA 90775
Appointments and Information1-800-780-1230. For TTY, call 711.Phone hours: Mon–Fri, 7 a.m.–7 p.m.Sat, 7 a.m.–1 p.m.
OPENING JUNE 2016 SIGNAL HILL MEDICAL OFFICESIf you live or work in the Signal Hill area, your care is about to get even more convenient — closer to you and designed for your busy life.
Our new Signal Hill Medical Offices, opening in June, will give you yet another choice for quality care near Long Beach. Make an appointment this summer, and come see how easy healthy can be.
Features and ServicesYou can take advantage of a broad range of outpatient services, all under one roof.
Features:
• Phone Appointments• Video Appointments
• Express Check-In
THE FUTURE OFHEALTH CARE IS HERE.
• Adult Primary Care• Behavioral Health• Blood Draw
• Nurse Clinic• Obstetrics- Gynecology
• Pediatrics• Pharmacy• X-ray
Services:
kp.org/signalhill
