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Mary Bohman
The views expressed are those of the author and should not be attributed to the Economic Research Service or USDA.
Food industry responds to consumer demand for health, convenience, and other traits
5
U.S. per capita consumption of fluid milk and cheese, 1970-2010
Long-term, ongoing and widespread
Drivers ◦ Technology: better faster equipment, pest management practices
◦ Organizational innovations: specialization of production into stages, via contracts, via hiring custom services
But, not really very “corporate”—still dominated by family businesses
Food and farming continue to change in response to ◦ Consumers balancing time and desire to eat better ◦ Food industry providing convenience and meeting
consumer demand for taste and health ◦ Income and productivity growth in developing
countries reshaping global agricultural markets ◦ New technology and innovations in organization ◦ Evolving market opportunities including organic and
local foods
Policy evolves to meet new demands on food and agriculture sector