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CHALLENGES IN NEW PRODUCT
DEVELOPMENT
-
• Changing customer needs
• New technologies • Increased domestic
and foreign competition
Cooper and Kleinschmidt have found that the number one factor determining the success of a new product is a Unique,
superior product.
,
•
•
•
• http://www.rgbstock.com
• http://www.gratisography.com
• http://pixabay.com
• http://www.fontsquirrel.com
• http://www.dafont.com
• http://www.awwwards.com
Created by Sonal Choudhary , IIT BHU , during an internship by Prof. Sameer
Mathur , IIM Lucknow. www.IIMInternship.com