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8/10/2019 challenges in advance strategic management
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By: Fatima Javed
Rebecca Ali
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Introduction
Strategic Drift
Strategic Lenses
Contemporary themes affecting strategy development
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Strategies fail to address the strategic
position of the company
Poor response rate Focus on past
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Strategy asDesign
Strategy asExperience
Strategy asIdeas
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A rationaland logical
process
Managersshould be
rational decision
makers
Managers shouldtake decisions
focused onoptimizing
performance
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StrategicManagement
Direction
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The view that future strategies of organizations are based
on adaption of past strategies and influenced by
experience.
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It's a 'bottom up' approach and requires an organizational
culture which allows all employees to feel able to
express their ideas.
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Importance of variety
Creating context
Fewer boundaries and greater communication
Questioning is more important then consensus
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A manager considers buying car.
Design Lens
Obtainbrochures
Majorfactors
Performance
ExperienceLens
Alwaysdriven
jaguar
Idea Lens
Bought opentopMercedes
sports
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Internationalization
Changing purposesKnowledge and
learning
E-commerce
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extend market size
range of competitors
raise issues of relationships withpotential partners overseas
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Collectivism vs individualism
Private
companies
Public
companies
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The speed at which the data can be analysed andcommunication enacted has been transformed by the
development in information and communication
technologies(ICT).
The uncertainty is about the direction and speed of
these changes
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Challenges in e-commerce
Choices available to organization also differ by ecommerce they have ability to service small market
segment and wider geography.
The relative power of buyer and suppliers is changed by e-
commerce transactions as now they have more access
about the info of competitors offering so they can shift
Expectations of stakeholders also change by e commerce
as the strategies of organizations may be now more visible
to banks , employees and community, e.g. statements ,
CSR etc.
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Private sector
Public or not
for profitsector
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Private
business ethics
corporate
socialresponsibility
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Public or notfor profit
danger scare
resource
business like
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Game changer
Strategic success
Essential for the survival of
organizations
Innovation
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Razer mobilewalkman
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Challenges in innovation
to challenge the status quoin the industry or market
the awareness of how organization's resources and
competencies can be stretched to create new opportunities.
Innovations will also be influenced by the way people are
managed and how they interact e.g. Organization's
structures that encourage interactions
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