challenges in advance strategic management

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    By: Fatima Javed

    Rebecca Ali

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    Introduction

    Strategic Drift

    Strategic Lenses

    Contemporary themes affecting strategy development

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    Strategies fail to address the strategic

    position of the company

    Poor response rate Focus on past

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    Strategy asDesign

    Strategy asExperience

    Strategy asIdeas

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    A rationaland logical

    process

    Managersshould be

    rational decision

    makers

    Managers shouldtake decisions

    focused onoptimizing

    performance

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    StrategicManagement

    Direction

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    The view that future strategies of organizations are based

    on adaption of past strategies and influenced by

    experience.

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    It's a 'bottom up' approach and requires an organizational

    culture which allows all employees to feel able to

    express their ideas.

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    Importance of variety

    Creating context

    Fewer boundaries and greater communication

    Questioning is more important then consensus

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    A manager considers buying car.

    Design Lens

    Obtainbrochures

    Majorfactors

    Performance

    ExperienceLens

    Alwaysdriven

    jaguar

    Idea Lens

    Bought opentopMercedes

    sports

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    Internationalization

    Changing purposesKnowledge and

    learning

    E-commerce

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    extend market size

    range of competitors

    raise issues of relationships withpotential partners overseas

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    Collectivism vs individualism

    Private

    companies

    Public

    companies

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    The speed at which the data can be analysed andcommunication enacted has been transformed by the

    development in information and communication

    technologies(ICT).

    The uncertainty is about the direction and speed of

    these changes

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    Challenges in e-commerce

    Choices available to organization also differ by ecommerce they have ability to service small market

    segment and wider geography.

    The relative power of buyer and suppliers is changed by e-

    commerce transactions as now they have more access

    about the info of competitors offering so they can shift

    Expectations of stakeholders also change by e commerce

    as the strategies of organizations may be now more visible

    to banks , employees and community, e.g. statements ,

    CSR etc.

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    Private sector

    Public or not

    for profitsector

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    Private

    business ethics

    corporate

    socialresponsibility

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    Public or notfor profit

    danger scare

    resource

    business like

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    Game changer

    Strategic success

    Essential for the survival of

    organizations

    Innovation

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    Razer mobilewalkman

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    Challenges in innovation

    to challenge the status quoin the industry or market

    the awareness of how organization's resources and

    competencies can be stretched to create new opportunities.

    Innovations will also be influenced by the way people are

    managed and how they interact e.g. Organization's

    structures that encourage interactions

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