Guidelines

BRAND IDENTITY

MEASURE MANAGE OPTIMIZE

VISU

AL

GUI

DELI

NES

CONTENTS

Logo Arrangement ................3

primary logo usage...............4

Color Examples.......................5

Color pallet..............................6

Typography..............................7

Logo lockups...........................8

Do’s and Don’ts......................9

Patterns....................................10

Uniforms....................................11

Page 3

BRA

ND

PRO

MIS

E

Page 4

Our passion is to help companies and logistic operations accelerate their growth through the deployment of innovative information technology solutions that increase clients’ strategic and operational e�ectiveness. By blending business experience and expertise with technical know how, we are able to develop and deploy customerspeci�c solutions, enabling them to take advantage of business opportunities and overcome obstacles.

OUR GUIDING VALUES• Customer 1st• Discipline• Teamwork• Sense of Urgency• Innovation• Commitment• Accountability• Candor

By deploying a combination of proprietary products, custom solutions, and o� the shelf products, we are able to ensure that the most appropriate, �exible, and cost e�ective solutions are put in place. We are committed to investing in the technical capabilities of our people and our products as a means of ensuring our ability to provide signi�cant value to our customers and shareholders alike. We strongly believe that business should always drive technology not vice‐versa.

Page 5

PRIM

ARY

LO

GO

US

AG

E

Page 6

C and G technologies Logo is the face of our brand identity. Consistent use of the logo is essential to maintain our identity and is important to gain instant recognition across all marketingchannels and media.

To maintain the integrity of primary logo it is essential to follow the Guidelines below regarding safe area, minimum size and scaling.

SAFE AREAIn order to enhance the presentation of theprimary logo, it is required to maintain clear area around it. This area is represented by extending the leaf halfway outside the logo

SCALINGThe logo strokes, the spacing betweenthe shpes and tag line to maintain scaling when scaled up or down.

.75 inch

To ensure the brand consistency the width of logo should never be reduced any smaller than .75’’ box

Page 7

MEASURE MANAGE OPTIMIZE

MEASURE MANAGE OPTIMIZE

LOG

O

ARR

AN

GEM

ENT

Page 8

Our Logo is an important asset of our organization.It should be used in standard approved way while displayed on any media.

The logo is composed of organic shapes. The compositionof space, color and arrangement of individual elements is key to maintain the integrity of our identity

Page 9

MEASURE MANAGE OPTIMIZE

APP

ROVE

D BA

CKG

ROUN

DS

Page 10

The logo should be displayed only with approved backgroundcolors. The logo can be displayed with or without border as long as the safe area rules are followed.

Page 11

MEASURE MANAGE OPTIMIZE MEASURE MANAGE OPTIMIZE MEASURE MANAGE OPTIMIZE

MEASURE MANAGE OPTIMIZEMEASURE MANAGE OPTIMIZE

LOG

OLO

CKU

PS

Page 12

C&G Technologies Inc.

The logo can be displayed in twoforms Pictorial Form Emblem Form

MEASURE MANAGE OPTIMIZE

Tagline in the logo is always represented in CAPITAL letters andneeds tp mainain its form and scale with the overall logo shape

Page 13

MEASURE MANAGE OPTIMIZE

CO

LOR

PALL

ET

Page 14

C and G Technologies has expanded its core color pallet with arage of related tones to add nuance, depth and dimension for more engaging consumer experience. The C and G technologies orange, green and brownserve as anchor points. Additional colors are derived from these three and serve specific purpose in complimenting the brand.

C=0M=80Y=97K=0

C=13M=0Y=100K=33

C=36M=57Y=84K=23

C=8M=6Y=7K=0

C=M=Y=K=

C=42M=70Y=97K=49

C=75M=68Y=67K=90

C=75M=68Y=67K=90

C=0M=51Y=96K=0

C=0M=0Y=0 K=26

C=0M=0Y=20K=4

C=4M=3Y=3K=0

1798937

PRIMARY COLOR PALLET

SECONDARY COLOR PALLET

C=6M=0Y=76K=0

Pantone 421C

Pantone 614C Pantone 394C

Pantone 391C

Page 15

TYPO

GRA

PHY

Page 16

C and G Technologies typography is built around clarity and uniformity. Unifying around communications around single legible typeface makes it easierfor consumer to make a perfect match.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z0123456789

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z0123456789

MYRIAD PRO CONSENSED

MYRIAD PRO REGULAR

MYRIAD PRO SEMIBOLD

Page 17

PATT

ERN

S &

CO

NTA

ININ

G

SHA

PES

Page 18

In order to maintain consistencythe patterns use colors fromthe color pallet for backgroundand approved containing shapes.

Page 19

Square withtwo rounded

corners

RoundedRectangle

Rectangle

CONTAINING SHAPES

APPROVED PATTERNS

DO’S

AN

D DO

N’TS

Page 20

C&G Technologies Inc.

MEASURE MANAGE OPTIMIZE

MEASURE MANAGE OPTIMIZE

MEASURE MANAGE OPTIMIZE

MEA

SURE

MA

NAG

E O

PTIM

IZE

MEASURE MANAGE OPTIMIZE

DO’S DON’TS

Pictorial logo Do not change the aspect ratio of the logo

Logo can be scaled to meetneeds of di�erent applications.Refer to instructions on scaling inDon’t section

This variation of logo to be usedfor B&W application needs. This can be used with or withoutthe border

Logo variation with backgroundcolor

Do not �ll parts of logowith unapproved colors

Logo should not be scaledto a size smaller than 1” X 1”

Logo should not be transformed or rotated

Do not color elements oflogo with un approved colors

Page 21

MEASURE MANAGE OPTIMIZE

MEASURE MANAGE OPTIMIZE

MEASURE MANAGE OPTIMIZE

MEASURE MANAGE OPTIMIZE

APP

LIC

ATIO

NS

Page 22

C & G Technologies IncM

EASU

RE M

ANAG

E O

PTIM

IZE

Page 23