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DIGITAL AND SOCIAL MEDIA STRATEGY TRAINING:
A CRITICAL NEED FOR TODAY'S CROSS-GENERATIONAL WORKFORCE
LEARNING IS NOT ENOUGH
TRAINING Transfer knowledge to workflows (practicals).
SUSTAINABILITY Enable learners to adapt to constant change (process change + technology)
INNOVATION Sustainability strategy drives continuous improvement of outcomes.
TRAINING | PRACTICAL EXERCISES
TRAINING | LEVERAGING TRAITS
DIGITAL NATIVES Mobility | Visual | Game + Team-Oriented | Personal Growth | Acknowledgement
GEN X Individualistic | Tech Adaptive | Career Experience
BOOMERS Business Sensibilities | Challenged to Maintain Relevance
FREE SOCIAL LISTENING TOOLS
SOCIAL MENTION http://www.socialmention.com
MONITTER http://www.monitter.com
GOOGLE ALERTS http://www.google.com/alerts
ADVANCED TWITTER SEARCH http://twitter.com/#!/search-advanced
ENTERPRISE SOCIAL LISTENING TOOLS
RADIAN 6 http://www.radian6.com
VISIBLE TECHNOLOGIES http://www.visibletechnologies.com
SYSMOS http://www.sysomos.com
FREE SEARCH INSIGHT TOOLS
GOOGLE INSIGHTS http://www.google.com/insights/search
GOOGLE TRENDS http://www.google.com/trends/
FREE WEBSITE INSIGHT TOOLS
GOOGLE ADPLANNER https://www.google.com/adplanner
QUANTCAST http://www.quantcast.com/
ENTERPRISE SOCIAL LISTENING TOOLS
RADIAN 6 http://www.radian6.com
VISIBLE TECHNOLOGIES http://www.visibletechnologies.com
SYSMOS http://www.sysomos.com
DIGITAL, SOCIAL, MOBILE STATS
PEW INTERNET http://pewinternet.org
FORRESTER http://www.forrester.com/home
COMSCORE http://www.comscore.com/
EMARKETER http://www.emarketer.com/
COMSCORE/MOBILELENS http://bit.ly/LesSA
EIGHT BOOKS
EMPLOYEES FIRST, CUSTOMERS SECOND | VINEET NAYAR
LITTLE BETS | PETER SIMS
EMPOWERED | JOSEPH BERNOFF AND TED SCHADLER
HUMANIZE | JAMIE NOTTER AND MADDIE GRANT
THE END OF BUSINESS AS USUAL | BRIAN SOLIS
GROUNDSWELL | CHARLENE LI AND JOSH BERNOFF
ENGAGE | BRIAN SOLIS
NET SMART: HOW TO THRIVE ONLINE | HOWARD RHEINGOLD AND ANTHONY WEEKS
TOP 20 E-LEARNING
TECHNOLOGISTS
@JAYCROSS
@SHELLTERRELL
@WEEJEELEARNING
@CATSPYJAMASNZ
@WEB20EDUCATION
@JUANDOMING
@CPAPPAS
@COUROSA
@SIMFIN
@MARKBRUMLEY
@TOMKUHLMANN
@MONTBERTE
@SHIRLEYAYRES
@TONYKARRER
@TIMBUCKTEETH
@RJACQUEZ
@PGSIMOES
@2LEARN2
@NANCYRUBIN
@HOPKINSDAVID
LEARNING TECHNOLOGIES
MARCH 2012
DIGITAL + SOCIAL STRATEGIES
PRESENTATIONS
WORKSHOPS
TRAINER | FACILITATOR