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HOW TO SELL CERTIPORT

CERTIFICATION

Emphasize the Increase in Job Performance,Graduation and Employment Rates.Certication provides important validation of a candidates

readiness for higher education or for entering the workforce,

as well as veriable credentials for academic and workforce

advancement. Certication is also a great way for candidates

to distinguish themselves from the crowd by demonstrating

valuable skills required for success in todays digital world. No

matter which market you are selling into, your customers will

see the benets of certication.

Higher EducationCertication programs can increase the likelihood of gradua-

tion, and help prepare students to either enter the workforce

upon graduation or while currently in school. Candidates who

achieve certication not only have the tools to succeed better

in school and beyond, but they receive an immediate credential

and valuable distinction over their peers.

Certication can help school administrators be certain their

students are digitally prepared for entrance to the school,

graduate programs, or specic college courses such as busi-

ness, communications, IT/computer science, and others. High-

er education institutions benet from certication because it:

Increases retention rates

Improves matriculation

Places students according to ability

Increases career placement and boosts school rankings

Frees professors from teaching technology to focus on

their curriculum

K12In todays budget-crunched world of education, certication

can open the door for funding in K12 schools. Some of the

funding opportunities include Perkins funds, Enhancing Edu-

cation Through Technology funds, 21st Century Community

Learning Centers funds, and Race to the Top funding.

But, even more importantly, certication can increase the

probability of graduation and post-graduation employment,

and prepares students for success, whether in the academic

or business world. It validates that students possess the criti-

cal 21st century skills needed in todays electronic learning

and workforce environments. And, it can allow students to

receive college credit in some states, either through testing

out or through American Council on Education (ACE) accredi-

tation. K12 institutions benet from certication because it:

Improves matriculation in schools, better

preparing students for higher education, andprovides a dual-enrollment mechanism

Makes students employable right away, not

upon graduation

Gives students an edge when applying to college

Provides a professional development tool for

teachers, and a valuable assessment tool

of certied employees do not

require additional supervision

to perform their duties.*

89% 3 of 4 40%of supervisors report that Microsoft

Ofce-certied employees are a valuable

resource to other employees.*

supervisors believe administrative support

employees procient in Microsoft Ofce

technology play an important role in setting the

standards for the organizations work processes.*

*IDC White Paper sponsored by Microsoft, Preventing Bad Hires, November 2006

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Business and EnterpriseCertication also has a valuable place in the business world:

improving employee performance, reducing turnover, and in-

creasing protability.

Companies and departments can ensure that employees or

potential employees possess the digital skills required for

success. Certication can validate a required level of under-

standing in multiple jobs, including administrative assistants

and customer-facing employees. And, it also increases em-ployee satisfaction and efciency. This in turn, improves re-

tention and reduces costs and legal risks. Businesses benet

from certication because it:

Augments training departments curriculum with

real-world, everyday problem solving skills

Can signicantly reduce Help Desk requests as more

employees certify on the applications they use

Can ensure a company is ready for deployment of new

software, and reduce downtime upon deployment

Provides a benet to employees at minimal cost: they

can certify without having to leave to take an exam

Workforce DevelopmentCertication provides a valuable means to re-skill workers

and prepares them for 21st century jobs. Candidates who have

never had an ofce job will gain validation of their core ofce

skills and enter the new work environment with increased

condence.

Furthermore, certication fullls state mandates for industry-

based certications, which opens up funding opportunities by

showing that candidates are using funds from the state to gain

valuable knowledge.

In correctional institutions, certication can build pride among

inmates through demonstrated skills, and dramatically re-

duce repeat offenses. Candidates also benet greatly from

certication in post-prison placement programs because they

are given tools that enable them to nd regular employment.

CommercialCertication is an easy add-on sale for commercial testing

centers. By adding optional certication to their training ma-

terials, they can offer a higher value to their customers, and

command a higher price. Certication can also help an orga-

nization win a competitive bid that requires validation or cre-

dentials at the end of a program.

Customers looking for quality service will quickly see the ben-

ets of certication. Because these are world-class exams

by Microsoft, Adobe, ETS, CompTIA and Certiport, they

carry a lot of clout not only for the candidates who pass them,

but also for the testing center.

Certication also allows commercial testing centers to tap into

funding dollars available to re-skill workers through work-

force development funds. Tuition assistance funds are also

often available from corporations and government employers.

Use the selling points outlined above to help you sell certi-

cation. No matter which market your customers are in, theyll

see the power of certication and how it can lead to increased

graduation rates, job performance, and employability.

www.certiport.com | (888) 999-9830

1276 South 820 East, Suite 200

American Fork, Utah 84003

**Preventing Bad Hires: The Value of Objective Prehire Assessment, IDC, 2007. *** The Problem with Employee

Turnover, CIGNA Behavioral Health, 2003. **** Post Microsoft Ofce Certication Survey, Certiport, 2007.

2010 Certiport, Inc. Certiport and logo Reg. T.M., Certiport, Inc. Microsoft Reg. T.M., Microsoft Corp. Adobe Reg.

T.M., Adobe Systems, Inc. IC3 and design Reg. T.M., Certiport, Inc. iCritical Thinking and design T.M., ETS logo Reg.

T.M., Educational Testing Service. Strata and design T.M., CompTIA and logo Reg. T.M., CompTIA.

of hiring managers said that investing

in employee development reduces

turnover as it increases job satisfaction

and feelings of engagement.**

43% 13.5 months 70%of certied employees show co-workers

how to use a Microsoft Ofce tool or

feature if they think it will help.****

Average time it takes a new hire to

reach maximum efciency with programs

commonly used by a business.***

Capitalize on the Benets

of Certication Today