HRDF - INDCERT

CERTIFIED DIGITAL MARKETING

PROFESSIONAL (CDMP)

Certified by the Global Certification body, Digital Marketing Institute - DMI

HRDF - INDCERT

Overview & Objectives:

The Certified Digital Marketing Professional (CDMP) course provides an in-depth and

comprehensive introduction to the core essentials of digital marketing. The Digital Marketing

Institute’s panel of subject matter experts has specifically structured the curriculum to focus

on current trends and best practices in Digital Marketing. As well as creating innovative

strategies, you will also learn how to leverage these strategies to gain competitive advantage

for both your business and career.

Who Should Sign Up?

• Traditional marketers • Business owners • Students/Graduates • Career changers • Entrepreneurs

Learning Outcomes:

On successful completion of this certification course, you will be able to:

Increase your website’s visibility through Search Engine Optimization (SEO) techniques

Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising

Capture, segment and manage subscribers to plan and execute a successful email marketing campaign

Measure and optimize social media campaigns

Leverage mobile marketing for its micro-targeting advantages

Analyze and optimize your overall digital marketing activity

Create a formal digital marketing plan for your business

Online Learning 30-hour (within 5 weeks) Start immediately upon signing up!

Live-Assist Classes 18 May – 5 June 2020

Time 6.30pm – 9.30pm (Mon - Fri) 9.30am – 12.30pm (Sat)

Duration 42 hours (3 hours per class)

Examination 12 June 2020 (Friday)

Time 10.00am – 1.00pm

Venue Any Pearson VUE Test Centre

HRDF - INDCERT

Only Pay

RM2,750 for a Global Certification

Fees*

Normal Price

RM5,500

*Inclusive of Exam Fees & 6% SST

Launch Bonus

• FREE 3 months Unlimited Access to LinkedIn Learning – more than 15,000 videos

• FREE Google Certification Guidance (worth RM2,600) • FREE One Year Membership to DMI Insight • FREE One Year Access to DMI Portal & Tools Support Services

Pay

50% from your company’s

HRDF Levy!

Get

50% subsidy from

Government INDCERT

Scheme!

HRDF - INDCERT

Choose the right partner!

Our Esteemed Partner:

Digital Marketing Institute (DMI) - The global certification body

DMI - The global certification body

DMI has certified more professionals to a single digital education standard than any

other certification body

The Council ensures that DMI graduates have the latest digital skills needed for their

digital careers

The Industry Advisory Council, representing the world’s most influential digital brands,

validates all DMI course content

Training Methodology

• 30 hours DMI Online Learning (to be completed in 5 weeks) + 42 hours Live-Assist classes

• Lectures • Practical Exercises • Open Forum and Feedback Session • Examination

Call Now

To book your seat: Call Yante 012-267 5676

Avery 016-607 9423 Navin 012-631 8722

Email tapleaders@tap.iact.my Visit www. tap.iact.my

www.dtacademy.asia/cdmp/

HRDF - INDCERT

A) DMI ONLINE LEARNING The full certification is inclusive of the following 10 modules.

HRDF - INDCERT

B) LIVE-ASSIST CLASSES

No. Date Time Module Hours

1 18 May 2020 (Mon) 6.30pm – 9.30pm 1 3

2 19 May 2020 (Tue) 6.30pm – 9.30pm 2 3

3 20 May 2020 (Wed) 6.30pm – 9.30pm 3 3

4 21 May 2020 (Wed) 6.30pm – 9.30pm 4 3

5 22 May 2020 (Fri) 6.30pm – 9.30pm 5 3

6 27 May 2020 (Wed) 6.30pm – 9.30pm 6 3

7 28 May 2020 (Thu) 6.30pm – 9.30pm 7 3

8 29 May 2020 (Fri) 6.30pm – 9.30pm 8 3

9 30 May 2020 (Sat) 9.30am – 12.30pm 9 3

10 1 Jun 2020 (Mon) 6.30pm – 9.30pm 10 3

11 2 Jun 2020 (Tue) 6.30pm – 9.30pm Knowledge Check & Assessment 3

12 3 Jun 2020 (Wed) 6.30pm – 9.30pm Knowledge Check & Assessment 3

13 4 Jun 2020 (Thu) 6.30pm – 9.30pm Revision & Exam Preparation 3

14 5 Jun 2020 (Fri) 6.30pm – 9.30pm Revision & Exam Preparation 3

TOTAL HOURS 42

15 12 Jun 2020 (Fri)

10.00am – 1.00pm

Examination @ any Pearson Vue Test Centre

3

Your “Live-Assist Facilitator”

Manu Menon – Founder and CEO at EPIPHANIK,

Certified Digital Marketing Institute Professional

Trainer / HRDF Certified Trainer

More than 25 years of experience in the area of

strategic planning, digital marketing and digital

transformation. Spent the bulk of his time in the

information technology and telecommunications

sectors. 10 years ago, he moved into the digital

marketing sector. He was previously a Managing

Director - Ansible at IPG Mediabrands Malaysia, a

leading digital marketing agency which is part of a

global company headquartered in New York.

Prior to this, he headed a growth stage full service regional digital agency, namely Upfront

Asia. In his time there, he had tripled the staff strength and secured a few major accounts like

Malaysia Airlines and Tenaga Nasional Berhad. One of the main projects was revamping

Malaysia Airlines’ online commerce website.

HRDF - INDCERT

Before heading Upfront Asia, he was handling business development and strategic planning in

APAC for a Swedish mobile advertising company. During his time with the company, he

managed to secure commercial projects and partnerships with telco and media companies as

well as agencies in the region. These included Maxis in Malaysia, AIS in Thailand, Indosat in

Indonesia, Starcom MediaVest in Singapore and MTV Asia.

He was also involved with a local start-up, Nixfon, that pioneered the development of talent

management systems back in 2003. During this time, he worked with a number of companies

by transforming their HR processes and tools.

He has also trained hundreds of people on the subject of digital transformation, digital

marketing, Augmented Reality and other training programmes. The most recent events that he

has spoken at include Media 360, an event by Campaign Asia Pacific; PMEX 2017 by Human

Dynamics and for financial institutions embarking on their digital transformation journey.