Ceramal Krunch

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Business plan for

ceramal krunch

Ceramal krunch;

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EXECUTIVE SUMMA!"A marketing plan for the ceramal krunch has been mentioned in this report.Ceramal krunch Corner is private limited Corporation Company. We are

introducing an amazing stuff which is called in local language as ceramal.Our company will offer customers pure, locally made chemical andpreservative-free product. Our product is healthy alternatives to the productavailable in the market. Ceramal krunch is prepared by miing water andtapioca seeds along with milk and with a lot of krunch. !here are manyvarieties and flavors of ceramal krunch like vanilla, kulfa pista ceramalkrunch., , strawberry flavored ceramal krunch, chocolate ceramal krunch,vanilla chocolate ceramal krunch and many more. !he main ob"ective of thismarketing plan is to make the management realize the demand, strength,potential and importance of the ceramal krunch in the market. #or thispurpose a market research was done in $eshawar city over a sample of thirty

people, using %uestionnaire method. &arket research got favorable result sothe data was analyzed to make conclusion. After analyzing themicroenvironment, microenvironment, current market situation, 'WO!analysis and $('!)( analysis it has been concluded that it could be aproductive product for our business to launch ceramal krunch. !o implementthis conclusion marketing strategy has been mentioned in this report. !he


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marketing strategy is specifying the target market, positioning, competition,and product, pricing, promotion, placing strategies in order to use theresource in efficient and effective way to achieve the ob"ectives. After

formulating the marketing strategy, action programs, budget and then controlwere decided and are mentioned in this report.

TAB#E $% C$&TE&TS;

1. (*(C+!( '+&&A/1. !A0)( O#CO1!(1!1. '!+A!O1A) A1A)/''

2.3. Company Analysis2.4. Customer Analysis2.2. Competitor Analysis2.5. Collaborator Analysis

4. 'WO! A1A)/''

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5.3. 'trength5.4. Weaknesses5.2. !hreats

5. &A6(!17 '!A!(78.3. &ission 'tatement8.4. 7oals 9 Ob"ectives8.2. 'trategies8.5. !arget &arket

6. &A6(!17 &*:.3. $roduct:.4. $rice:.2. $lace

:.5. $ositioning:.8. $romotion:.:. $acking

7. #1A1CA) $O;(C!O1


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!he company work is to fulfill the need of delight in $akistan by using localmethod and which is free from chemicals, which have good %uality and havelow price. Our product is substituted product for ice cream available in the

market. !he people can use it easily instead of ice cream. !o fulfill the needand want of the people, the ceramal krunch Company starts working. !heceramal krunch has investment of s. 2 million. !he company has firstinvested 3 million on latest e%uipment, the aim behind is to make a goodproduct and satisfy the consumer. !he other s.3 million on the supplier anddistributor of company.

Cus(omer anal)sis"As we know that our product is substituted product for ice cream and is

formed "ust because of need and want of consumer in market. Our companyhas analyzed the purchasing power of customer in $eshawar city throughtheir feedback using %uestionnaire method. Our more customers are most ofbelow 2@ year of age and their monthly income is up to 38,@@@ . !hese arethose customers who wish to buy on daily basis. &ost of our customers areaware of the %uality and our product is %uality wise good product because it isprepared naturally without using any chemicals. f we communicate themarket or consumer about our product and the features of ceramal krunchand that is has low price then other ice cream available in the market. 'o wecan get more and more market share easily and can convert our company tostar. 'o the main step is to communicate the customer about the company

product. !he company product is healthy product it can be use by everyperson in market. Our product can satisfy the customer need and want byproviding them %uality product.

Compe(i(or anal)sis"As discussed earlier that our product is substitute product for ice cream.Ceramal krunch is new branded product for the market and new idea for themarket to fulfill the need and want for the consumer. As our company productis substitute in the market. 'o there are competitors in market for the ceramalkrunch that is Walls, Omore and other local ice cream retailers. !his can

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affect our product. !he competitor=s market positions are high as compared toour company. !hat is because of their strength that is its availability and alsoits taste. And about their weakness is their pricing it is very high. ue to the

strength of their company they are having more market share and they havegrabbed most of the customers present in the market and this is a threat forour ceramal krunch Company. 0ecause the customer are using more Wallsinstead of ceramal krunch "ust because of the communication in market orlack of awareness in market or any other reason in market.!he ob"ectives of the competitor may be wealth maimization and to increasethe profits, scales and avoid the customer satisfaction need. 'o for thatpurpose they increase the price of their product in the market. !o increase thedemand for their product, they have limited the supply of the product becausethey have more high market share. Also it will provide a space for ourcompany to enter the market and grab the market by providing %uality

product to the customers and consumer.!he weakness of our competitors is high production cost and their price isincreasing day by day. !hat is out of purchasing power of the consumer and itis very difficult for the consumer to purchase it easily. 'ome internalweakness of the competitor like machines, labor cost, other epenses. !hestrengths of the competitor are specialized labor, eperience departments likemarketing, finance and human recourse management departments etc.

Colla+ora(ors anal)sis"

As we have discuss about the company, customer, competitor. 1ow we areanalyzing the collaborators of the company. n this step we analyze about thedistributor, supply and alliance of the company.!he most basis supply of our company is milk dairy farms that are willing tosupply. n market there are other channels that are wholesaler,intermediaries. f the company creates connection with these channels thencompany will get supply easily and with reasonable payment. f the companyget supply from the dairy farms and gave reasonable amount to them so wecan attract more and more supplier. n distribution the company shouldanalyze the best distributions process to the market that the company producteasily available in market and the customer can get it easily with out any

problem. Our company=s distribution channels are composed of 2 retailoutlets, Bome delivery service for functions etc and through direct interactingwith the customers. !he supply of the noodles will be collected from thewhole sellers on the discount rate. 'o if the company focuses on thedistribution of the product in markets and makes the product easily availableso the company can get more markets share and attract more consumer


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towards his products.

S,$T A&A#!SIS!his portion of the marketing plan will discuss the initial problems,opportunities, threats, weaknesses, and strengths of the company. !hey arediscussed stepwise as follow.

S(reng(h"!he product is new in the market. We have to attract new customers also theeisting customers. . Our strengths are as follow

1 Duality and health factor of our product1 +ni%ue product concept1 Current relationship with suppliers1 Bome deliver service > for functions etc?.

,eakness"As this product is new in the market as a substitute product so we are havinglow power of eperience, also we are having low investment.

Threa(s"As our competitor have already grabbed the market share so it may bedifficult for our company to attract the customers easily. Also theenvironmental unforeseen events such as floods, earth%uakes, political 9economic instability, !hreat of competitors entering the market etc.

MA-ETI&. STATE.!"!he marketing of ceramal krunch Company is for the multiple segments. tcan cover the different segments with in the market.

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Mission s(a(emen(

EWe do what we believe in and we believe in fulfilling customer=s needs andsatisfactions the top most priorityF.Our mission is to provide the customer with the pure form of the ceramalkrunch. We will entertain our customer with the pure, healthy, tasty and cleanform of the ceramal krunch. Our services and taste will be according to thewants of the customer.

Vision s(a(emen("Achieve the image of the most preferred supplier in the minds of the buyer bydelivering superior value through %uality, price, on time delivery 9 reliability.

.oals 0 o+ec(i2es1 $erfection in %uality1 !o ensure implementation of standards1 !eam work and coordination1 Continuous improvement in the management1 Achieve a steady increase in the product development.1

!o achieve high sales in each %uarter.

STATE.IES"!here are a lot of strategies which ceramal krunch Company is going toadopt. #irst of all they will advertise their product through media cablechannels. !hey will create awareness about hygienic products first. !hen we=llintroduce our product in the market. !he high class society is hygieneconscious so the strategy is to attract them first. Another strategy is that thecompany will make the presentation so amazing that it will attract the children

and parents both toward the product.

TA.ET MA-ETS"Ceramal krunch Company will cover the multiple segments of the market


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such as elder people and children. !he target is to cover those people whowant ceramal krunch in pure and hygiene form.

Marke(ing mi3"!he marketing mi of ceramal krunch Company is comprised of the followingapproaches to four $=sG price, place, product and promotion.

Pro4uc("Our product is an amazing stuff which is called in local language as ceramalkrunch. Our company will offer customers pure, locally made chemical andpreservative-free product. Our product is healthy alternatives to the productavailable in the market. Ceramal krunch is prepared by miing water andtapioca seeds along with milk and with a lot of crunch and a lot of nuts. !hereare many varieties and flavors of ceramal krunch like vanilla, pista. kulfasimple ceramal krunch, , strawberry flavored ceramal krunch, chocolateceramal, vanilla chocolate ceramal and many more.Ceramal krunch Company has designed a product line that will createpositive impressions in the leading market today. $roducts need to be readilyavailable to consumers and distinguishable from competitor=s products. !hisplays a positive role in marketing. !he uni%ue product %ualities include ourfocus on both environmental conservation, and maimizing the eperience by

ensuring peace of mind for the consumer.



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Price"!he price of ceramal crunch will be reasonable. &ost people have low

income in $akistan so the price will be according to the purchasing power ofthe people. !he organization will be earning fied gross profit. !his will alsoenable a better control of costs. !he market suggests that the demand for theproduct is relatively inelastic. #or this reason, we have no hesitation insuggesting that the price of our good reflects willingness of consumers in ourtarget market to buy.!he prices of our product are as follow'mall cup 4 scoops H. 48&edium cup 5 scoops H. 28 .)arge : scoops H. 58I )itre H :O

3 )itre H. 34@ >family?.



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Place

!he place is like that it should be convenient to every one. !he company willdistribute their ceramal crunch to $eshawar market. 'o they will emphasizemore in Cantt area, Bayatabad 9 city areas. Ceramal krunch Company willbe acting as a distribution channel to retail stores, initially in $eshawar city.!hese retail stores will consist of specialized employee shops which will workfor the promotion of the product. !hese will be distribution points for a widerregion of locations, and have been identified as having a large proportion ofthe population. Our intentions would be to epand distribution to beyond$eshawar within five years.

Posi(ioningCeramal krunch Company will position itself as a value for money brand, onethat is tasty, reliable, trustworthy and fun to eat. ts appeal will be Ehealthy-tasty, fun to eat.

Promo(ion!he company will promote ceramal krunch through different advertisements.

0y this people will know about the advantages of ceramal crunch. !hepromotional plan to be adopted by ceramal krunch Company, has two keyob"ectives. !hat is, gaining new product acceptance and increasing sales forthe company. We will mainly involve above-the-line promotion techni%uesincluding advertising in specialized industry "ournals and magazines, internetpromotion and to a more limited etentG television.


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PackingOur product is to be sold in recycled packaging, in order to reflect thecompany=s ethical stance on environmental conservation. !he company hasa relatively low reliance on packaging of the product but rather rely stronglyon the recommendation of the retailers and directly by the company. !heonly essential feature would be appropriate labeling and marking key benefitsin an easy-to-read manner.

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!he composition of our product will be as follow,I )itre !ub.3 )itre !ub.

%I&A&CIA#P$6ECTI$&S


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1ow in this section of the marketing plan we shall focus on the budgets to beapportioned for the different activities of the organization such as promotionof the product etc. we shall epect the pro"ected epense, sales, break even

point and profit.

Sales forecas("!he units will be sold per month as :@@@ at the price of s.48, 28, 58 per cuprespectivelyG we shall be able to meet the breakeven point very easilybecause the market rate for the alternative product is high. 0y this we can beable to generate $6.:8,@@@ revenue per month at the initial stage of thebusiness. And as the month passes our sales increases and our profitincreases day by day as our product is the alternative of the other ice cream

which is available in the market so there is more chances that our productsales increases.

E3pense forecas("!he cost per unit of ceramal krunch is epected as 3J to 44 including all ofthe services such as rent, raw material, service charges and bills. !he dailysale is epected as 4@@ units at the initial stage and start of business and themonthly is :@@@ units and the sales of the product increases more 8@ units asthe month passes.

IMP#EME&TATI$&t is important to accomplish goals and ob"ectives on time and on budget.!his whole plan at this stage will be practically implemented in the realmarket and will wait for the overall result or performance of the company. fthe company=s performance is positive and has achieved the goals andob"ectives that are described in this plan then this plan is accepted, and if incase the company=s performance is not meeting the re%uirements then this

plan will re%uire further improvements or it would be prepared from thebeginning.

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