INNOVATION

SUSTAINABLE

see

INNOVATIONas a key priority for growth97%

of CEOs

BANKING LANDSCAPE

EVOLVED

RM

1990s

2016

SHIFT

DIFFERENT

Digital SavvyThey make digital technology part of all dimensions in their life. Mobile access is the key.

TraditionalThey rely on traditional channels & interactions.

in the 21st century…

WINNING

is becoming more CHALLENGING

STRATEGY to deal with this transforming

landscape

More banks have an innovation strategy than

before

37%

73%

13%

84%

More banks are increasing their innovation investment

2009

2015

Source : Efma-Infosys Financle @2014. The Financial Brand

INNOVATION

FOCUS

innovation.

E.g. products & services, channels, processes, sales & marketing.

reduce operations cost & achieve sustainable & profitable growth.

CHALLENGES

123

Failure to innovate would cause businesses to lose market share.

….large sum of money to comply with new requirements.

BANK RAKYAT’S EXPERIENCE

Cultural TransformationINSPIRE (Leadership Competencies)

Innovation Day Ceramah Budaya RAKYAT

Products & ServicesPoket (apps for staff)

e-Current Account / 1pay e-Application / e-Statement

System & ProcessFast approvals (Quick Cash)

e-document & e-minutes Liga KAIZEN

Channels & ExperienceAgent Banking

Café BankingSocial media

(Facebook , Instagram, Linkedln, Youtube)

IT BLUEPRINT(CORE BANKING

SYSTEM)

andWILLINGNESS

DRIVE

“Leading innovation is not about getting people to follow you into the future,IT IS ABOUT GETTING PEOPLE TO CO-CREATE IT WITH YOU.”Linda A. HillHarvard Business School