CEO Award Goal Zero https eu005-sp.shell.com news goalzeroaction article

My Shell My Job HR Online Services My News

Goal Zero in Action I Like It

Subscribe to this news source

Article Details

Yuxuan Liu

February 16, 2015

No Attachment

247 0 2

This article was originally published here

Article Links

“Journey to Goal Zero”.

Ben Salutes top performers

Link to original article

Related Articles

Helping our partner save lives…and winning!When Shell commits to its “In China, for China” strategy, it means much more than just providing the world’s most populous country with more and cleaner energy. One of the continuous efforts is “doing the right thing” for and with its partners to keep everyone safe. And that is exactly why a Shell China team has grabbed the prestigious CEO’s HSSE & SP Award.

When one of the main partners of Shell decided to make fundamental changes to its HSSE management and improve the site’s safety performance,

they knew where to turn to: Shell. The energy giant mobilized its best safety talents to PCSW, a branch company of Shell’s global strategic partner

CNPC. The threeyear project has made a real difference by transforming PCSW’s safety culture and significantly elevating its safety performance on

the journey to “Goal Zero”. See how the awardwinning project team has made that possible…

Project Team of HSSE Cooperation between Shell and PCSW Receive Award from CEO Ben

Call of Duty

Zhou Xingchen and Leo Li, two veteran HSSE Advisors of Shell, were chosen to undertake the tremendous task of helping PCSW back in 2011. Despite

substantial experience in safety management in oil and gas industry, Zhou and Li knew from the very beginning their challenges would be daunting in

a company at the magnitude of PCSW a workforce of over 40, 000 and 150 subsidiaries as well as larger number of contractors, scattered in a

territory of 190,000 square kilometers geographically. They took on the challenge, knowing it would be an opportunity to have a real impact in a

major NOC in a country where tragic incidents in oil and gas industry often make newspaper headlines. What they did not know at that time,

however, was how challenging – and rewarding – the marathon journey could be.

The breakthrough

When Zhou Xingchen first came to PCSW, he found the huge differences between the two companies ‘almost overwhelming’.

Despite complexity and highrisk of its operations, the company’s HSSE system and culture proved too weak to prevent incidents from striking. Some

of the most prominent challenges included impractical HSSE management system, inconsistent and ineffective implementations of HSSE measures,

prevailing noncompliance culture, workers’ low awareness and incompetence of HSSE enforcements. What had forged PCSW’s resolve to make

fundamental changes was the saddening number of fatalities every year.

PCSW Vice President Liao Shimeng knew it was time for transformation: “We invited Shell to assess our HSE management and identify our

weaknesses; much like a doctor conducts a thorough checkup. Based on the assessment results, we pinned down the direction and plan for

improvement together.”

Xingchen began to work on the breakthroughs immediately upon his arrival at the company. “80% of their incidents occurred in onsite activities.

Therefore, we all agreed to start with ‘Permit to Work’ for overall HSE improvement.” he said.

Simply duplicating Shell’s HSSE system and pasting it to PCSW would be little use, as the underlying truth is PCSW is a different environment and

culture from Shell. Hence, Zhou, with his 20year experience in project management and 12year safety management expertise at Shell, led the PTW

team to a quest of tailoring Shell’s HSSE system to PCSW’s daytoday operations. Zhou and the team travelled from one site to another, observing

workers’ operational activities, talking to people on the ground and identifying job hazards in great detail. The team’s efforts and profound research

paid off as the tailormade PTW finally took shape.

The Art of Implementation

Having a great system is one thing, implementing it effectively on the site is quite another. The next massive challenge was to ensure every

operational activity onsite could 100 percent comply with the PTW – the solutions crystallized along with the implementation plan, including PTW

execution integrated with individual performance management, intensive and seamless training and coaching in classroom and onsite, quarterly

quantitative auditing and benchmarking as well as leadership execution caliber at various levels.

Page 1 of 4Helping our partner save lives…and winning!

2015/2/20https://eu005-sp.shell.com/news/goalzeroaction/article.aspx?ArticleID=683

Shell HSSE Advisor Zhou Xingchen Coaches Workers at a PCSW Gas Process Plant

Over the past few years, more than 60,000 workers have received the PTW training at different levels. The project team has provided onsite

coaching over 2000 times. Their accumulated miles of travel could have circled the equator three times!

PCSW’s leadership team showed resolves and topdown execution power to make it really work. For example, two site managers were laid off on the

spot by the PCSW president when they were found out to have fabricated a PTW. Underperformers or nonperformers of the PTW could lose their

bonuses while top performers were recognized. And intentional violation of the PTW procedure by contractors would result in dismissal from site.

Zhou recalled an episode that always reminds him of the power of recognition, “I presented a small gift to a lady who had done exceptionally well

implementing the PTW at a gas processing plant. It was in front of many of her colleagues. The lady was very excited and proud to receive this

recognition from me, ‘the Shell expert’. Later I got to know that the lady got promoted very soon. “

Compliments at public occasions were motivational and could generate “ripple effect”. For the project team, the art of implementation was about

“incentivizing the mind and touching the heart” for the good of their own safety and lives.

Yang Zhen, a PCSW engineer who had retired from a leadership position, made no hesitation to come back for the duty when the joint project team

was established. Despite his slightly limping legs, Yang has made every possible journey with Zhou to various sites, sometimes located in difficult,

mountainous areas, to coach his colleagues. What has propelled the veteran worker to continue is simple but compelling:” I love my company and

my colleagues. What I’m doing is ultimately for the safety and health of my colleagues.” Thanks to the HSSE cooperation project, people like Yang

have inspired many of the PCSW workers to take care of themselves and each other. This also reflects Zhou’s philosophy of looking after your

colleagues as your own siblings, whether they are staff or Shell or our partners.

Zhou and Project Team Member Yang Zhen (on Zhou’s left side) Audit the PTW at a PCSW Well Site

The Power of Habits

When the new PTW is widely applied, Leo Li’s project team concentrates on correcting small and bad unsafe behavior, as well as “minor” and “near

miss” incidents pertaining to the Incidents Management system. “PCSW always said incidents occur because workers make mistakes they should

have not committed, or socalled ‘uncharacteristic mistakes’. But what are these uncharacteristic mistakes? Actually, these mistakes are essentially

unsafe acts and behaviors.” Leo said.



like | share | comment

Shell HSSE Advisor Coaches PCSW Workers at a Training Facility

The team believes in the power of good habits, which drives the workers to comply with safety procedures and measures spontaneously. Habits of

safe behaviors are particularly impactful for those who always complain about the extra efforts and time for the sake of HSSE compliance.

Changing a bad habit for good is not easy due to vigorous resistance caused by punishment rules and procedures which made workers frighten to

report, let alone intervention for the sake of each other’s safety. A habit consists of a trigger, routine and always a reward. This becomes even

challenging when “safety” becomes a reward which is invisible and impalpable.

Meeting the challenges, Leo and the team have transformed the company’s reporting system of unsafe behaviors and conditions. Reports of bad

habits will be rewarded instead of being punished like before. These reports of unsafe conditions will be assessed and consequential corrective and

preventative measures will be applied. And a mandatory feedback must be provided to positively enhance reporter’s good behavior. Simulation,

training and onsite coaching/instruction have been carried out for the workers to change their minds and hearts.

Leo and team have not just rested on changing workers’ behaviors. Through managing “minor and nearmiss incidents”, the team endeavors to

prevent severe accidents from happening. All the reported incidents will be investigated and defined. Corresponding corrective and preventative

measures must be put in tracking system and periodically reviewed. Lessons from these incidents must be shared among other workers in similar

operation districts to avert any chance of reoccurrence. The innovative approach has not only stimulated workers’ enthusiasm to report incidents,

but also helped establish a healthy incident reporting and intervention culture. The overall management caliber has been greatly enhanced, which

yielded a strengthened system to reduce risks and prevent incidents.

The Achievements that Win Recognition of CEO

Tremendous efforts have accomplished unprecedented outcomes in the PCSW:

� There has been zero fatality and no major incidents after implementation of HSSE cooperation project over the past three years. Previously,

fatalities occurred every year in PCSW.

� “Permit to Work” compliance rate has increased from 2.5% in 2011 to 90% in 2014, which indicates exponentially improved worksite hazard

management.

� There has been a dramatic change of behaviors of the frontline workers. Reports of unsafe acts and minor incidents have reached 18,000 while

the number was merely 100 before the project kicked off.

� Along with the behavior change, more acts of intervention have been recorded.

� The company’s safety culture has been developed to a whole new level.

� Leaders have been demonstrating visible and felt leadership via commitment to personal HSE action plan, attendance and delivery of HSE

training, participation in HSE audits and conducting safety moment.

� The HSSE Cooperation Project between Shell and PCSW has been a great success. PCSW has expressed its strong desire to continue the project

beyond original MOU timeline and even requested long term HSE cooperation. Its parent company CNPC has also thumbed up the

cooperation. The best practice is considered valuable to be shared and promoted in more of its subsidiary companies.

When CEO Ben presented Shell’s top award safety to the team in January 2015, he said: “You have undertaken a massive challenge and made a real

impact. I know Petro China South West used to have fatalities every year, but has succeeded in achieving Goal Zero for the past three years. That

means many lives saved thanks to your efforts! This is a fantastic proof point that when backed by aligned leadership, Shell’s HSSE&SP policies,

practices and beliefs do work in China. At the same time, your work has enhanced our reputation in China.”

Martin Stauble, VP of Upstream China and also winner of the CEO Award, expressed his excitement: “This is a HUGE recognition. What this team has

achieved is quite exceptional!”

When Shell is celebrating its 120thAnniversary in China, what the team has achieved is a best gift and a great demonstration of our commitment to

partnerships. And more importantly, it has kept the 40,000 workers in PCSW and even more contractors safer and showed once again why it pays off

to “do the right thing.”

Thanks to the project’s success, even greater impact can be anticipated if its best practices are introduced and applied to other oil and gas

companies for a safer future of China.

Find out more about this CEOAwardwinning safety enhancement from the film “Journey to Goal Zero”.

To meet meet all winners of the 2014 CEO's HSSE & SP Awards, read: Ben Salutes top performers.

Link to original article published on Shell China My News (includes text in Chinese).



Tools General Information

Print this page Send to Colleague Terms & Conditions Privacy information

Add to Favorites Go to learning Classification: Restricted

Comments

Leave a Comment:

| | | |

Remember: Don’t post anything you wouldn’t want your BOSS, your MOTHER, or the OWNER to see.Find out more



Documents

CEO Award Goal Zero https eu005-sp.shell.com news goalzeroaction article