CENTURY ROOFING

“We’ve got you covered”

AGENDA

• Overview

• Concept

• Target Audience

• On-Air Content

• Digital Elements

• Campaign

Summary

TARGET/OBJECTIVE

• Target Audience

• Homeowners

• Primarily outside Johnson County

• Mid-Upper Middle Class

Objective

• Get target audience to call Century Roofing and schedule an appointment.

• Create name awareness in the Kansas City area and grow business outside of new construction and Johnson County.

CONCEPT

Capitalizing on creative that is humorous and memorable, Entercom Radio will create a campaign for Century Roofing that will introduce a new character of “Rufus the Dog”. Rufus will be used in a funny way to create awareness for Century Roofing so it is what stays top-of-mind for Kansas City homeowners. Entercom will integrate additional endorsements with Mike Shanin in order to play up the trustworthiness and longevity of the company.

On-Air

DAYPART MON TUE WED TH FR SA TOTAL

Morning News 5a-9a

1x 1x 1x 1x 1x 5x

Glenn Beck 9a-11a

1x 1x 1x 1x 1x 5x

Rush11a-2p

1x 1x 1x 1x 1x 5x

Shanin & Parks 2p-6p

1x 1x 1x 1x 1x 5x

Toby Tobin6a-10a

2x 2x

STREAMING 1,000

IMPRESSIONS

----- ------ -------- -------- ------ -& SUN-> 1,000

TOTAL 4x 4x 4x 4x 4x 2x 22x + 1,000 imps

Weekly Exposures = 22x (:30) ads

Weekly on-line Streaming Impressions = 1,000

Every other week – 2 weeks per month

Exposures: 44 (:30)’s

On-line Streaming Impressions: 2,000

Investment: $5,900net

DIGITAL ELEMENTS

• Banner Ads• Streaming• Rovion

Advertising

Banner = $450 /month 30,000 impressions

Rovion = $4,500 /month 100,000 impressions

Century Roofing Case Study

“We are impressed that there are so many things we can do with you (Entercom) beyond just spots on

the radio to get our name out there.”

– Scott Gratz-Cornolo, owner

Once the endorsement with Mike Shanin started they received four (4) new re-roofing jobs within two months and have other

pending re-roofs. Mike Shanin, KMBZ