Centre for Development and Environment Policy at Indian Institute of Management Calcutta

Organized By:Indian Institute of Management Calcutta

January 13-14, 2018

SUSTAINABILITY AND BUSINESS CONFERENCE (SUSBUS)

Centre for Development and Environment Policy at Indian Institute of Management

Calcutta

Organized By:

Indian Institute of Management Calcutta

January 13-14, 2018

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SUSTAINABILITY AND BUSINESS CONFERENCE (SUSBUS-2018)

Centre for Development and Environment Policy at Indian Institute of Management Calcutta

Conference Schedule January 13-14, 2018

Date & Event

Time

January 13, 2018 [Saturday]

9 am - 9.10am

9.10 am - 9.30 am

9.30 am- 10.15 am

10.15 am- 11.15 am

Inauguration by Director, IIM Calcutta Venue: Auditorium

Inaugural Speech by Director, IIM Calcutta, Prof Saibal

Chattopadhyay

Venue: Auditorium

Address by Keynote speaker: Dr. Rajendra Singh A well-known water conservationist, also called, “waterman of India", Winner: Stockholm Water Prize (known as "the Nobel Prize for water") in 2015, and won the Ramon Magsaysay Award for community leadership in 2001. In 2008, The Guardian named him amongst its list of "50 people who could save the planet"

Venue: Auditorium

Panel Discussion on “Sustainability: Understanding its meaning,

importance, and abuse”

Venue: Auditorium

Speakers: Mr P S Narayan, Head-Sustainability & Social Initiatives, Wipro Ltd Prof Sri Ram

Khanna, Managing Editor: 'Consumer Voice'

Mr Ajay Mittal, Kolkata Clean Air; Global Shaper at World Economic Forum

MODERATOR: PROF ANNAPURNA SHAW, IIM CALCUTTA

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SUSTAINABILITY AND BUSINESS CONFERENCE (SUSBUS-2018)

Centre for Development and Environment Policy at Indian Institute of Management Calcutta

Conference Schedule January 13-14, 2018

11.15 am- 11.30am

11.30am- 1pm

1pm- 1.45pm

1.45 pm- 3.15pm

3 pm-5 pm

3.15pm- 4.45pm

4.45pm- 5.15pm

5.15pm- 6 pm

6 pm-7.30

pm

7.30 pm - 9.30 pm

TEA BREAK

Parallel Track Sessions-1A and 1B

Venue: N52, N-53 NAB

LUNCH BREAK

Parallel Track Sessions-2A and 2B

Venue: N52, N-53 NAB

CII Workshop: ESR and MSME – An Agenda for Inclusive Growth

Venue:N-53, NAB

Parallel Track Sessions-3A and 3B

Venue: Amphitheater(West), N-53 NAB

Poster Presentations (NAB 4th Floor)

Tea among display of Sustainable Products by Social Enterprises

Workshop: Lessons from Social Entrepreneurship

Venue: Amphitheatre (150 seater-westside)

PARTICIPANTS: O’NERGY, CINI, BANGLA NATAK

Conference Dinner

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SUSTAINABILITY AND BUSINESS CONFERENCE (SUSBUS-2018)

Centre for Development and Environment Policy at Indian Institute of Management Calcutta

Conference Schedule January 13-14, 2018

January 14, 2018 [Sunday]

9 am - 10.30 am

10.30 am- 11.30 am

11.30am- 11.45am

11.45 am- 1.15pm

1.15 pm- 1.45pm 1.45pm

Parallel Track Sessions-4A and 4B

Venue: N52, N-53 NAB

Panel Discussion on “Sustainability and Inclusive Growth”

Venue: N52 NAB

Speakers:

Prof Xavier Savarimuthu, St. Xavier’s College

Mr Suman Mukhopadhyay, Bangal Natak Mr Bishan B.

Mukherjee, CINI

MODERATOR: PROF RUNA SARKAR, IIM CALCUTTA

TEA BREAK

Parallel Track Sessions-5A and 5B

Venue: N52; N-53 NAB

Valediction & Award Ceremony

Venue: N52 NAB

LUNCH & GOODBYES!

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Director’s Message-Prof Saibal Chattopadhyay Dear Conference Participants

It gives me great pleasure to inaugurate the First Sustainability and Business Conference (SUSBUS 2018) at IIM Calcutta for January 13 and 14, 2018. The Centre for Development and Environment Policy (CDEP) at Indian Institute of Management Calcutta is the organizer of this conference, and I must applaud the CDEP committee under the Chairperson-ship of Prof Annapurna Shaw for organizing this wonderful conference. Sustainability is a buzzword today, but not without valid reasons. Decades of

reckless pursuit for higher economic growth at the cost of the people and the planet have resulted in a world today that we feel ashamed to handover to our future generation. Since the industrial revolution that began in the 18th century, we only realized so recently, that we have run out of time to save our planet. Last 200 years of growth for growth’s sake has blinded us to the fact that there are limits to any growth. We have only recently appreciated that not all outcomes of our economic growth are positive. Our greed for growth has multiplied the negative impacts on us, our planet our lifestyles. We are living risky lives today as we combat menaces including environmental disasters, increased pollution, and reduced natural resources to live. The World Health Organization estimates that 4.6 million people die each year from causes directly related to air pollution. India accounted for about 28 per cent of an estimated nine million pollution linked deaths worldwide in 2015. India has been ranked No. 1 in pollution related deaths (2.51 million), according to a report by The Lancet Commission on pollution and health, followed by China which recorded 1.8 million deaths. Similarly, our insatiable spirit to consume more has to find its limit. The US publisher Ward's, estimated that in 2010, there were 1 billion cars in the world, while the world’s population itself was around 7 billion. In the same year(2010), there were 1.5 billion TVs , and 1 billion computers, in the world. There are almost 5 billion mobile handsets being used in the world today. If we put together this and contrast with reality on the other side, we find that almost one-third of the world cannot eat more than one square meal a day, 60% of the world’s population does not proper healthcare facilities. 75% of the Indian population is un-insured. 1 billion people of the world lives in slums, 2.5 billion people lack proper sanitation, almost one billion people over the age of 15 are illiterate. These statistics are scary, but also gives a call to us as management scholars to find solutions to these pressing problems of the world. These two flip sides in the same society can present problems and conflicts in future. According to The New York Times, the richest 1 percent in the United States now own more wealth than the bottom 90 percent. This has led to business versus society debate all over the world. Increasingly people are questioning if this growth that we are pursuing is sustainable or not? Is our increasing quest to lead a materialistic life sustainable or not? And so on… In this context of the debate on sustainability taking the ‘society vs. business’ perspective, SUSBSUS 2018 conference aims to bring together these differing perspectives in academia as well as practice for discussion and debate in these two days. Today sustainability is an integral component of corporate strategy and all business practices. At the very least, impactful and meaningful implementation of the.

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CDEP Coordinator: Prof. Annapurna Shaw

Annapurna Shaw is Professor at the Public Policy and Management Group and Co-ordinator of the Centre for Environment and Development Policy (CDEP) at the Indian Institute of Management Calcutta, India. Her research and teaching interests are in the areas of urban policy and planning, sustainable urban development, the informal economy and economic development. Her publications include the books The Making of Navi Mumbai (2004), Indian Cities in Transition (Ed. 2007), Indian Cities (2012) and Trends and Issues in Housing in Asia: Coming of an Age (2017, co-edited with Urmi Sengupta) and Essays on Sustainability and Management: Emerging Issues co-edited with Runa Sarkar.

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Speakers Bio

Dr. Rajendra Singh Dr. Rajendra Singh is a well-known water conservationist also known as the "waterman of India". He won the Stockholm Water Prize, an award known as "the Nobel Prize for water", in 2015 and the Ramon Magsaysay Award for community leadership in 2001 for his pioneering work in community-based efforts in water harvesting and water management. He runs an NGO called 'Tarun Bharat Sangh' (TBS), which has been instrumental in fighting the slow bureaucracy, mining lobby

and has helped villagers take charge of water management through the use of johad, rainwater storage tanks, check dams and other time-tested as well as path-breaking techniques. In 2008, The Guardian named him amongst its list of "50 people who could save the planet".

Mr. PS Narayan P.S. Narayan is the Vice President and Head of Sustainability at Wipro Ltd. He has been instrumental in the creation of Wipro’s sustainability initiative and has stewarded it since its inception in early 2008. Wipro's sustainability charter is built on the core principle that business and social purpose must reinforce each other in addressing several key challenges around ecology and the environment, education and

communities. Narayan has more than 22 years cross-disciplinary experience in consulting, business development, Enterprise Systems and most recently, in Corporate Sustainability. He is also involved in sustainability advocacy as a member of several industry forums on sustainability. In addition, Narayan is Visiting Faculty at the Xavier University Bhubaneswar and at Azim Premji University where he teaches ‘Ecology and Development’ as part of the Masters in Development course.

Prof. Sri Ram Khanna Sri Ram Khanna is a former Head and Dean at Faculty of Commerce and Business at the Delhi School of Economics, University of Delhi, where he has taught Marketing and International Business. He holds a Master’s Degree in Commerce, a degree of law and doctorate in International Business and has authored seven books and over a hundred papers and was a member of AIB USA and the European International Business Association (EIBA). He was visiting Professor at Texas A & M University USA (1996). He has

also served on the Board of Consumers International, London (2000-2007) and the Life Insurance Corporation of India (2001-2003). He was awarded the Indian Merchants Chamber Award on Consumer Affairs (2001).

Ajay Mittal (Vinay ) Ajay Mittal is a managing committee member of the Kolkata Clean Air initiative and is also a Global Shaper at World Economic Forum. In his current role as Director of Project Life Force a Non Profit working on bridging the blood deficit in the state of West Bengal. He is also on the Governing board of HIVE India a Non-profit working with the local police to run an unique medical response unit that reaches out to

APAROS (Any Person at risk on streets) of Kolkata - a safety net weaving together all stakeholders including administration and other NGOs.

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Prof. Runa Sarkar

Runa Sarkar is a Professor with the Economics Group at the Indian Institute of Management Calcutta. Prior to this, she taught at IIT Kanpur. In addition to journal and conference papers, she has authored a book, Environment, Business, Institutions (Oxford), and co-authored two others, Another Development: Participation, Empowerment and Well-being ( Routledge) and Economics of Sustainable Development(Business Expert Press). Runa has also co-edited the India Infrastructure Report (IIR) 2010 on Infrastructure

Development in a Low Carbon Economy (Oxford) and IIR 2009 on Land – A Critical Resource for Infrastructure (Oxford), and a book, Essays on Sustainability and Management: Emerging Perspectives (Springer). Bishan B. Mukherjee

Bishan B. Mukherjee, being an IIM Calcutta Alumni (PGDM, Class of 2012), had primarily worked across the realms of strategy consulting, market entry strategy, business restructuring and transformation before foraying into Social Business. His experience helped set-up and create CINI Community Initiatives into a multi-million dollar social business, which was featured by Danone Communities at the Global Social Business Summit. CINI Community Initiatives presently leads an integrated solution towards proper nutrition for the bottom of the pyramid strengthening various

governmental and non-governmental programmes. Bishan has been instrumental in evolving grass-root level entrepreneurs to challenge the entire value chain at the lowest levels of consumer sector (BOP).

Prof Xavier Savarimuthu

Rev. Xavier Savarimuthu, S.J., is currently the Vice-Principal of Commerce and the chair in the Department of Environmental Studies at St. Xavier’s College (Autonomous) under the University of Calcutta, in Kolkata, West Bengal India. His affiliations extend to the Departments of Microbiology and Business Administration.

Fr. Savarimuthu received a doctorate in Environmental Science from the University of Kalyani, India, in 2006. He did his research under the Public Health department of UC Berkley University, California. He is the coordinator for Global Ecology Jesuit Network, EXOJESUIT for South Asia Jesuit Conference. His research focuses on the impact of arsenic in underground water causing public health concerns. He has lectured worldwide, including in the Philippines, Stockholm, and in the United States at Santa Clara University. His publishing record includes international journals and now a co-authored textbook on “Fundamentals of Environmental Studies” from Cambridge University Press, published in December 2015. He has been the convener of four international conferences on various themes like “Environmental Stewardship and Corporate Social Responsibility, Sustainable Earth-Nothing Beyond, The environmental migrant and human face of climate change, and Climate change and water disasters”. His latest article is on “The future we want” requires “reconciliation with creation” (Promotio Iustitiae, no111, 2013/2). He has contributed towards the task force document of the society of Jesus on ecology, “Healing a broken world”. Father Xavier had been appointed as the Donald I. MacLean Chair for the spring 2016 semester in St. Joseph’s University, Philadelphia.

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Later at the twilight end of 2017 ,He participated in the united nation climate summit in Bonn, Germany and the feather in his cap was the invitation from the Oxford University to present his paper on Environmental Ethics and Human Rights.

Mr. Suman Mukhopadhyay

Suman Mukhopadhyay is Director and Vice president-Finance & Strategy, is an Engineer and an MBA from IIT Kharagpur, with 18years of experience in development and financial sector. Suman drives the entrepreneurship development initiatives of Bangla natak.com.

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Paper Presentations

Track 1a: Sustainability and Finance(11:30am-1.00pm) [ Venue: N-52, NAB] Track Chair: RK Padhy

Paper Title:

1. “Financial sustainability Index of Microfinance Institutions in India.”

Author(s): Sandhya Prakash & Dr. Amarjeet Kaur Malhotra

Abstract: The purpose of this paper is to formulate an index for MFIs in India based on the factors which contribute to the financial sustainability of Microfinance Institutions in India. Further, based on the index, assign a score to MFIs considered under the study so that the MFIs can benefit out of it and focus on the key determinants to achieve financial sustainability. The index of sustainability is a useful tool to rank the MFIs on a multidimensional construct of sustainability. The study also helps to unfold factors that significantly contribute to sustainability of Indian MFIs. It helps practitioners focus on the key variables to achieve long term sustainability of MFIs.

Paper Title:

2. “Modeling the influence of Corporate Sustainability on Economic Performance with reference to Indian Banking Industry.”

Author(s): Dr. Geeti Sharma

Abstract: Corporate Sustainability is a buzzword these days and is instrumental in achieving comparative advantage by the corporates. The study intends to study the influence of Corporate Sustainability on Economic Performance with special reference to Indian Banking Industry. Structural equation modeling, a multivariate technique, is employed in this study to measure the relationship among Corporate Sustainability and Economic Performance. Results show the significant but moderate positive relationship between Economic Performance and Corporate Sustainability. The findings would be beneficial to the experts in the allocation of limited resources to improve the corporate sustainability performance of firms, particularly in the Indian banking sector.

Paper Title: 3. “The upshot of Creating Shared Value: A case study on Equitas Small Finance Bank.”

Author(s):

Dr. Haider Yasmeen & Amitha

Abstract: Corporate Social Responsibility (CSR) has evolved from being a corporate jargon to an integral component of business strategy and practices. The paradigm shift of CSR from a debatable one to a much more beneficial one for the firm, enthused the researchers to analyze the case of Equitas Small Finance Bank, a private sector firm, headquartered at Chennai. The case is about how the firm amalgamates its business value chain with that of social responsibility in a way that it creates both social

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and economic benefits for the society and at the same time reaps profits, reputation and growth for the business. The strategic policies of the firm were reviewed to have a better understanding as to how they create value both for themselves as well as for the society. The value chain analysis of the firm is anchored on the CSV (Creating Shared Value) theory proposed by Porter and Kramer (2011). The CSV approach proposes three avenues of shared value creation namely, a) reconceiving products and markets b) redesigning productivity in value chain c) facilitating the development of local clusters that results in mutual value creation for the firms and the society (Porter & Kramer, 2011). The study analyses the business model of the firm in the light of these three avenues and further explores the possibility of identifying the other avenues which would create shared value. Single case study method with data collection from multiple sources has been adopted to have an in-depth understanding of the business value chain as well as their social responsibility process. The Data collected through Annual reports, red herring prospectus and official website of the company was analyzed to present the findings. Additionally, an unstructured interview with the executives and beneficiaries of the Equitas Small Finance Bank has been carried out. The analysis of the business process of Equitas Small Finance Bank reveals that the firm adopts two of the three strategies suggested by Porter and Kramer, one is reconceiving the product and markets which includes market identification, product design policy, pricing strategy and repayment policy. The second is redesigning productivity in value chain which includes risk management and human resource polices.

Paper Title: 4. “Integrating material flow cost accounting with ROIC tree: Case study on an Indian pipes & tubes manufacturing company.”

Author(s): Aditya Kumar Sahu & RK Padhy

Abstract: Material flow cost accounting (MFCA) has been developed and used worldwide as a major tool in environmental management accounting and sustainability. This research paper aims to study the impact of MFCA implementation on waste reduction thereby increasing the return on investment of SMEs. The action research was carried out as a case study at steel pipes and tubes manufacturing company based in the Gujarat state of India. The results from the MFCA analysis showed that the cost of the negative product reduced to 26.59% thereby increasing the ROIC of the company from 12.12% to 15.68% over 3 years.

Paper Title: 5. “Rainfall Derivatives Market for India Designing a Model Rainfall Futures Contract.”

Author(s):

Honnappa HC & M Prabhu Abstract: The insurance infrastructure, particularly the agri-insurance is grossly inadequate to absorb the rainfall risk in India. The development of rainfall derivatives holds the key for sustainable growth of agri – risk and insurance markets in the country. In this study it is attempted to design and develop a model rainfall futures contract with a focus on securitisation of rainfall risk as a basis for formulation of rainfall derivative contracts. The methodology involves defining standard metrics for quantifying deficit or excess rainfall during a season at a particular location based on rainfall indices.

Paper Title: 6. “Carbon Tax v/s Cap and Trade, A better system for India.”

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Author(s): Priya Desai & Sanat Paralkar

Abstract: Planet Earth keeps getting warmer every passing year. The world leaders meet regularly to discuss targets for emission reduction and thus implement various systems to actually implement reduction in carbon emissions. The proposed paper studies the systems of Carbon Tax and Cap and Trade in detail and proposes to determine the most efficient system of controlling carbon emissions. The paper studies the trends in relative fall or rise in carbon emissions witnessed for various countries that have implemented the above systems. It further studies impact on overall economic growth and sustainability witnessed along a 5-7 years’ time brief post implementation of the respective system in that country. The paper provides an unbiased analysis to find the most efficient system both in terms of environmental and economic growth perspective. The proposed paper studies the current situation in India and proposes the most suitable system for the country. It considers environmental and economic impact in near and distant future in case of full-fledged implementation of the proposed system and takes cognizance of the existing system implemented in the country.

Paper Title: 7. “Microfinance and economic development: A case of selected districts of Karnataka.”

Author(s): Sagar Patil

Abstract: The economic development of a country largely depends on the activities that are happening within the country. These activities are driven by various forces that are backed by finance. The Indian banking sector is one of the oldest and 3 rd largest in the world (PwC India) with the presence of formal and informal financial system. At present the formal structure constitutes 80% of the public sector, 15% private sector and only 5% are foreign banks whereas informal is in the form of private money lenders. It is observed that, the poor people either excluded (Littlefield and Rosenberg (2004)), do not have access to the formal structure of finance (Otero (1999) or ignored by the formal finance (Singh,2005). These contexts lead to the rise of “microfinance”. It is observed that micro finance is usually misconceptualized with microcredit. Whereas, thin line of difference with respect to various parameters like collateral, scope and source mobilization is observed. Micro finance therefore, involves providing credit to the poor without collateral along with other services (Okiocredit, 2005). These services are rendered with the help of intermediaries either a NGO or an independent institute called as MFI (Micro Finance Institute).

Track 1b: Regulatory & Reporting Practices (11:30am-1.00pm) [ Venue: N-53, NAB]

Track Chair: Mehreen Mookerjee

Paper Title:

1. “Integrated reporting: opportunities and challenges.”

Author(s): Rakesh Pandey & Mansi Mansi

Abstract:

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Stakeholders’ demand for corporate accountability and transparency has led to the changes in corporate reporting in the last two decades. More and more organisations are looking at Integrated Reporting (IR) as a way to increase both communication and accountability when they report to their stakeholders. Unlike the ‘backward looking’ orientation of conventional organisational reporting, IR adopts a holistic, forward-looking approach to communicating how an organisation’s strategy, governance, performance and prospects are likely to impact current, medium and long-term performance. Using in-depth, semi-structured interviews this study witnesses organisations’ transition to integrated reporting and identifies how organisations implement integrated reporting in practice. Furthermore, the paper discusses opportunities and challenges associated with the adoption of integrated reporting and explores how integrated reporting helps organisations in embedding integrated thinking in within their business

practices. Paper Title:

2. “Understanding Integrated Reporting: A Study of Selected Companies in India.” Author(s):

Sumona Ghosh Abstract: Even though there has been a growing importance of integrated reporting globally, there has been limited research conducted with respect to IR in India. Hence the study investigated the extent to which the companies in India are integrating financial and non-financial data in their reporting. It employed Longitudinal Qualitative Document Analysis for the period 2010-16 using an Integrated Reporting Index (IRI) in examining annual reports of102 most valuable companies ranked on the basis of market capitalization. Exploratory Factor Analysis (EFA) was applied for extraction of factors. Multiple Regression analysis was performed in order to determine the impact of the independent variables i.e. factors so generated from factor analysis on Integrated Reporting Index. The study revealed an average IRI of 70%. Strategic Environment, Internal Uncertainty, Internal Environment and Internal Design emerged to be important for the years under consideration. Regression results highlighted the fact that overall, internal design comprising manufacturing capital and business model proved to have the most significant impact on IRI.

Paper Title: 3. “Measuring Performance of Sustainability Index of India: A Study Based on DEA and TOPSIS.”

Author(s): Dr. Renuka Sharma, Dr. Vishal Vyas & Dr. Kiran Mehta

Abstract: The objective of present study is to examine the financial performance of S&P BSE GREENEX Index. The current study has empirically examined the relative efficiency of Indian companies as a constituent of BSE Greenex Index on the basis of various financial indicators (Inputs/Outputs) using Data Envelopment Analysis (DEA) and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS). The findings obtained through DEA and TOPSIS have revealed that the top 25 companies following best practices for environmental and climate concern are dissimilar in terms of their financial performance.

Paper Title: 4. “Measurement Constructs of Sustainability Governance.”

Author(s): Mohammad Sirajul Islam

Abstract: Sustainable performance of an organization is highly interrupted by the multilevel uncertainties, lack of ideal governance structure and inadequate resources. Sustainability Governance (SUG) is an alternative

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solution to ensure sustainable performance within least hitches and uncertainties. Sustainability governance (SUG) is a combination of the triple stages governance mechanism (public, private and society). Theoretical frameworks and empirical studies have been supported to establish a research question like what are constructs to measure the sustainability governance (SUG). The objectives of the study are to explore the measurement constructs of sustainability governance (SUG) and examined the theoretical model of sustainability governance (SUG). To validate the proposed model developed four research hypotheses. This study applied mixed method research and used content analysis and PLS-based Structural Equation Modelling (SEM) for data analyzed. Those studies evaluated that four proposed alternative hypotheses were accepted. Thus, four measurement dimensions, such as Business sustainability, Integration, Governance power and Financial control reflected the sustainability governance (SUG) that have found statistically logical and valid. This study recommended methodological and managerial implications for application of the validated model. .

Paper Title: 5. “Text analytics, Sentiment analytics and Data Visualization of sustainability issues - A comparative study using presentation of summary of sustainability report of ITC Ltd and an article.”

Author(s): A.Ramesh

Abstract: Today “Sustainability” is widely regarded as one of the serious management challenges by The organizations all over the world, as we have only one planet to live. Organizations like Pepsi and others are redefining businesses prime function as business with purpose and Sustainability often drives the core strategy of the organizations. The GRI reporting Framework is the most trusted and widely used in the world. An effective sustainability Reporting cycle, which includes a regular program of data collection, communication, and Responses, should benefit all reporting organizations, both internally and externally. There is dramatic shift towards responsible competitiveness. The present research paper explores qualitative and quantitative aspects of summary of sustainability report (2016) which is as an ITC Chairman’s statement and an article in “The Economist” using text analytics, sentiment analysis and data visualization to explore quantitative and quantitative aspects of the text and discuss its managerial implications. The paper finds that the sentiment of sustainability summary report of ITC Limited is predominately positive, while the sentiment of the article is negative but with positive emotions. As expected there are some similarities between the article, and surprising it focusses on the financial implications of the sustainability measures for the organizations.

Paper Title: 6. “Triple Bottom Line Reporting Of ITC: A Way Forward.”

Author(s): Sumanta Dutta

Abstract: The term Triple Bottom Line Reporting (TBLR) has attracted Considerable attention among corporate and academicians all over the world. The TBL concept provides a mechanism for communicating effectively with stakeholders on progress towards economic prosperity, social justice and environmental quality. However, the most vital challenge confronting by the Indian corporate houses while adopting Triple Bottom Line Reporting (TBLR) approach as their corporate philosophy.

Paper Title: 7. “A New Approach to Measuring Climate Change Impacts and Adaptation.”

Antonio Bento ,Mehreen Mookerjee, Edson Severnini

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Abstract: It is unlikely that international organizations and the U.S. government will make progress on comprehensive mitigation programs to avoid damaging climate change 2 . Failure to achieve climate mitigation goals puts even more pressure on climate adaptation strategies, making it crucial to estimate climate impacts and adaptation properly, and understand the margins of adaptive response. Inspired by the macroeconomic literature on the effects of unanticipated versus anticipated shocks on the economy (e.g. Lucas, 1972, 1976), and by the labor literature on the importance of distinguishing transitory versus permanent income shocks in the estimation of intergenerational mobility (e.g. Solon, 1992, 1999), this study develops a new approach to measuring climate impacts and adaptation. Prior literature has exploited permanent, anticipated components behind meteorological conditions – the hedonic, cross-sectional approach (e.g. Mendelsohn, Nordhaus, and Shaw, 1994; Schlenker, Hanemann, and Fisher, 2005), which suffers from omitted variable bias – or transitory, unanticipated weather shocks – the panel fixed-effect approach (e.g. Deschenes and Greenstone, 2007; Schlenker and Roberts, 2009), which deals with the bias but makes the transition from weather to climate effects nontrivial. Our unifying approach addresses those challenges of the literature, and provides a measure of adaptation in the spirit of the comparison between short- and long-run effects (Dell, Jones, and Olken, 2009, 2012, 2014; Burke and Emerick, 2016).

Track 2a: Corporate Green Practices (1.45pm-3.15pm) [ Venue: N-52, NAB]

Track Chair: Nitin Simha Vihari

Paper Title: 1. “Green Human Resource Management and Job Pursuit Intentions: A Study among Prospective Employees.”

Author(s): Dr. Richa Chaudhary & Anuja Akhouri

Abstract: Green human resource management (GHRM) refers to the use of HRM policies to encourage the sustainable use of business resources and promote the cause of environmentalism (Marhatta & Adhikari, 2013). Green HRM through the HRM processes of recruitment, selection, training, performance and reward management aims to create a green workforce that understands, appreciates, and practices green initiatives that help in the achievement of green goals of the organization (Mathapati, 2013). Though some recent studies have provided empirical support for the positive effect of perceived GHRM on existing employees’ green and nongreen workplace outcomes (Shen et al., 2016; Dumont et al., 2016), its effect on prospective employees’ attitudes and behaviors remains unexplored. The present research aims to address the above research gap by testing an integrated moderated-mediation model linking GHRM with prospective employees’ job pursuit intentions (JPI). Drawing from the signaling and social identity theories, organizational attractiveness (OA) was proposed as the mediator of the relationship between GHRM and JPI and, green values (GV) of the prospective employees were proposed as the moderator of the relationship between GHRM and OA.

Paper Title: 2. “A Study of the Waste Management Disclosure Practices of top Indian Companies.”

Author(s): Mansi Mansi & Rakesh Pandey

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Abstract:

The purpose of this study is to examine the extent to which the S&P BSE SENSEX companies disclose information about their waste management practices. Using content analysis, this study provides a longitudinal examination of 30 leading Indian companies’ waste management disclosures over the period 2012-2016. The study develops a 49-item waste disclosure index to measure the waste management reporting practices. We find that waste management reporting by the top Indian companies is quite limited with only few companies providing substantial disclosures on waste management. Moreover, we observed that there has been a significant increase in companies’ waste management disclosures in 2016 compared with 2010..Because S&P BSE Sensex companies are well established and globally known companies, it is important that these companies undertake self-regulatory steps to turn their waste (especially solid waste which is easy to reuse) into any kind of resource (a similar approach that has been adopted by the ITC’s waste to wealth programme). Future studies can use the 49-item waste disclosure index index as a reliable proxy for firm’s waste management disclosure practices. Paper Title:

3. “Exploring the Connection between Socially Responsible HRM and Citizenship Behavior of Employees in Indian context.”

Author(s):

Dr. Neha Gahlawat Abstract: In current times, organizations have realized that achieving sustainability by adopting a proactive CSR-focused approach can lead towards attaining the competitive advantage and superior performance with reduced costs and heightened revenue flows. Scholars have argued that the adoption of this responsibility-oriented approach very much depends upon an organization’s HRM system performance in terms of enabling and improving the climate of ethics among various stakeholders (O'Donohue and Torugsa, 2016). The HR professionals, now a days, are highly expected to adopt practices that concern with issues like equal treatment of employees in all management practices, ethical conduct in employment relations, formation of CSR culture and ecologically sustainable workplaces (Bucčiūniene and Kazlauskaite, 2012; Glavas and Godwin, 2013). But the question is that are these CSR focused HR practices, commonly termed as socially responsible HR practices, good enough to induce positive behavior from employees. The current study was aimed to deliver answer on this issue. The primary objective was to ascertain the relationship between socially responsible HRM (SRHRM) and organizational citizenship behavior (OCB) of employees working in organizations operating in India. Further, to explore the underlying mechanism existing between this relationships, indirect/mediated effects were tested by proposing work motivation and job satisfaction as mediators.

Paper Title:

4. “Building Sustainability through Reverse Supply Chain Management: Study on Indian auto component Industry.”

Author(s):

Dr Deepika Joshi Abstract:

The sole objective of the presented research is to identify key performance indicators for Indian auto-component Reverse Supply Chain (RSC). This includes criteria from technical, managerial, environmental, social, and financial aspects. The findings of factorial analysis shown that seven factors are crucial for effective and efficient RSCM. These measures form the operational RSC

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perspective of auto-component industry. Herein, customer benefit is the only factor from external SC. Among internal SC, top management and its commitment are the most significant variables. The industry specific studies like the presented one provides a ready-to-use construct for Indian market.

Paper Title: 5. “A Study of Initiatives Taken By Indian Companies to Reduce Global Warming and the Way Ahead.”

Author(s): Paramita Chakraborty

Abstract: Global warming has come across as a monumental factor of discussion among different countries. Wide-scale use of non-renewable energy resources has exponentially increased the levels of pollution. This has upended environmental stability and started increasing the global temperature, the surface temperature has raised by almost 0.5°C in the last 25 years. This has resulted in the rising rate of melting of the ice cap on mountains and thus the rise of oceanic levels. This also has a direct influence on rains and weather fluctuations. At this rate, while global warming may not cause much harm to the existent population, it will surely be a menace for the coming generations. Most countries have adopted potent Renewable Energy. Targets for the next 20 years and are planning to go partially or wholly off the grid. The establishment of renewable energy sources like solar energy, wind and water and processing of greenhouse gases are worthy solutions in other words sustainable way of living. The corporates who are making India a better place to live and prosperous for foreign countries, is it at the same time doing things that will curb the causes. The way various deadly diseases like AIDS, Polio etc. has been addressed, is it being addressed in the same way? What are solutions that can be adopted and apart from CSR what policies that can be adopted to really make the Earth a better place for all? The research work makes one thing clear. We cannot just depend on what our respective Governments are doing for the motion; we have to take proactive steps towards rendering stability to the environment through energy-conscious systematization at home, office and ultimately organization culture. This particular research explores steps taken or that can be taken by organization for reducing the impact of their activities on environment towards reducing global warming.

Paper Title: 6. “Spreading Sustainable thoughts through Social Media in generation ‘Z’ : An exploratory stud.”

Author(s): Satya Shankar Banerjee & Goutam Saha

Abstract: One of the most defining phenomena in the world in present times is Social Media with almost one third of the planet spending nearly two hours average in a day on any of the social networking sites. Social media has great business benefits and has been identified as an important marketing tool due to its wider coverage and deep penetration by different management authors. Some 83% of fortune 500 companies are using some form of social media to hear and exchange information on the web with their consumers and prospective consumers (Naylor et al., 2012). Social Media has become a phenomenon today, which is associated with 80% of global consumer spending (Nuttney, 2010). Kaplan and Haenlein, (2010), Weinberg and Pehlivan, (2011) and Bernoff and Li, (2008) are repeatedly emphasizing on the usage of social media by companies for enhanced business results. However, whether Social media has been used to spread sustainable thinking is an area, which needs further exploration.

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Paper Title: 7. “Antecedents and Consequences of ‘Sustainable HRM’: Evidence from Pharmaceutical Companies.”

Author(s):

Nitin Simha Vihari

Abstract: Over the past two decades, technological developments, globalization, and several other competitive challenges have caused dramatic changes within and across organizations in their decision-making. These concerns have resulted, a lasting impact on Human Resource Management, both at functional and strategic standpoints. The present study considers Corporate Sustainability Perceptions and Ethical Leadership as contextual antecedents and Voice Behavior, Employer Attractiveness and reduced turnover intentions as consequences. Further, the intervening effects of Person Organization Fit, Trust in Management and Moral Identity are analyzed. Out of total 498 respondents to whom the questionnaire is circulated to, the authors received 312 completely filled responses, reflecting a response rate of 62.65 %.The study adopts casual research design with convenience sampling technique. Our findings shed light on the statistical and practical implications by providing suggestive measures for the organizations, to implement Sustainable Human Resource Management practices.

Track 2b: The Economy and the Green Practices (1.45pm-3.15) [ Venue: N-53, NAB] Track Chair: Bipul Kumar

Paper Title: 1. “Sectoral Analysis: Influencing Factor for Green Supply Chain Practices Implementation and its Performances in Emerging economy.”

Author(s): Lokesh Vijayvargy

Abstract: The objective is to examine to what extent type of sector influence the adoption level of GSCM practices and organizational performance. Using empirical theory and a sample of 266 firms, the study compares GSCM practices and organizational performances between various sectors of Indian organization. To see impact of sectoral analysis on adoption level of GSCM practices, this study used factor analysis, Analysis of variance (ANOVA) and t-test. The result show that differences in adoption level of GSCM practices exist in Indian firms due to type of nature/ sector (sectoral analysis). This study’s framework can be used for other developing countries for GSCM practices implementation in various sectors. The results also lend adoption level of GSCM practices in Indian companies

Paper Title:

2. “Analysing the role & impact of supply chain complexity drivers in supply chain sustainability in Indian manufacturing context.”

Author(s): Pushpendu Chand

Abstract: In recent times business performance is focused and driven through sustainable operations. Sustainable practices plays important role in supplier development, sourcing, operations and customer selection. Management of organizations’ is driving sustainability as key indicator of decision making and performance measurement. Extensive research is available towards finding of sustainable supply chain

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drivers. However relatively little research on how supply chain complexity (SCC) drivers impact the sustainable supply chain (SSC) decision making and its adoption in organizations opens up the area for future exploration. This paper is targeted towards analyzing and prioritizing the SCC drivers which can have significant effect on SSC.

Paper Title: 3. “Consumer Awareness and Acceptance of Environment-Friendly Fashion in India.”

Author(s): Yuvraj Garg

Abstract: Environmental awareness, consciousness, and concern have given birth to one of the most discussed and debated issue of sustainable production and consumption. Over the past couple of decades, increasing awareness of the environmental and social concerns surrounding the textiles and apparel industry has led to the rise in both production and consumption of environment-friendly textiles and clothing. The conventional clothing & textiles impact the environment across all product life cycle stages such as production, consumption, and disposal. The new breed of consumer movement emerged through different campaigns and activism at national and international level have created an ever growing market for environment-friendly textiles and clothing.

Paper Title: 4. “Greenish Marketing is really green-A systematic literature review.”

Author(s):

Karmugilan

Abstract: Green marketing is a research domain that found its importance due to increase in the depletion of environmental resources. Green marketing is known for environmental marketing and the topic gets gear in later 90’s (Dorothy Mackenzie, 1990). It involves the practice of reducing wastages and environmental hazard in the process of production, consumption and disposition. Environmental marketing or ecological marketing is the term had been used before the word green marketing arises (Michael Jay Polonsky, 1994). The increase of globalisation has spread the concept of eco-friendliness and its importance across various cultures and demographics (Johnson, Bowker, & Cordell, 2004; Laroche, Bergeron, Tomiuk, & Barbaro-Forleo, 2002). The needs of a green consumer must be rightly identified and the firms must adapt green strategy to fulfil them, which will enable a sustainable environmental scenario in reality. In association with environmental responsibility, consumers consider it as an esteem and status in their social life. They willingly pay more to purchase such kind of products (European Commission, 1997; Gil etal., 2000, Loureiro and Lotade, 2005; Govindasamy et al., 2005).

Paper Title:

5. “ Municipal Solid Waste transportation using Electric vehicles in Delhi.”

Author(s): Suyash Singh & Kaveri Kala

Abstract:

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With rapid growth in urbanization, there is an increase in waste as well. There are lot of problems associated with storage, processing and disposal of waste in urban India. According to V. Kumar & Pandit (2013) the entire solid waste management can be divided in following actions: 1. Generation of Solid waste. 2. Collection of solid waste at primary source. 3. Street Cleansing. 4. Transportation of solid waste to the secondary/ locality storage/community bins. 5. Storage of solid waste at locality level. 6. Transport of solid waste to dumping sites and treatment plants. An integrated study that focuses on both economic and environmental aspect to improve waste management is still missing. Since transportation is one of the most important aspects, a lot of research is needed on optimization of transportation while carefully balancing the economic as well as environmental cost.

Paper Title: 6. “Electronic Waste Management and Sustainable Development Goals: Is there a business case for linking the two?”

Author(s): Bipul Kumar & Kalyan Bhaskar

Abstract: Electronics and telecommunication industry has witnessed major technological and market developments in the last two decades. A number of factors such as advent and growth of internet, advancements in communication technologies, continuing growth of services sector, rising disposable incomes, changing consumer preferences and decreasing lifespan of consumer electronic goods have led to a revolution world over in shape of emergence of new electrical and electronic equipment (EEE) like mobile phones, computers and various hand held devices (Khetriwal, Krauechi, and Widmer, 2009, Kumar and Bhaskar, 2016). Existing EEE like computers and printers have witnessed radical changes in their production, design, utility, and use. A direct consequence of this growth in availability and sales of EEE has been the rise in volume of waste electrical and electronics equipment (WEEE) that is more commonly known as electronic waste (e-waste). Annual global levels of e-waste are fast approaching 50 million tons (MT) mark (Baldé, C.P., Wang, F., Kuehr, R., Huisman, 2014). E-waste contain many valuable metals (e.g. gold, silver etc.), rare earth metals (e.g. lanthanum, cerium etc.), and toxic metals (e.g. lead, lithium etc.) (Mayers, France, and Cowell, 2005; Ministry of Environment and Forest, 2008). The combination of valuable and toxic metals makes management of e-waste complex and different from other streams of waste. If not done properly, management of e-waste could have many negative externalities for the environment and society.

Paper Title: 7. “Sustaining the Non-Timber Forest Products for Livelihoods: A Socio economic study of Tribal people in Western Ghats of Maharashtra.”

Author(s): Dr. Bhushan Pardeshi & Dr. Padmalochana Bisoyi

Abstract: Forest is a vital source of renewable natural resources which contribute substantially to the economy. It has a unique place in the socio-economic livelihood of the people of India. History of mankind reveals that people had been totally dependent on forest for their basic requirements.

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Forest is an eco-system that serves the human society directly and indirectly by providing a variety and diversified goods that are collected from forest like timber, fuel wood, and non timber forest products. Forest and tribal living are co-exists and are inseparable. The tribal livelihood is deeply interwoven with the socio-economic, cultural and religious practices are knitted with the forest. There are 1.04 billion tribal people in India which is 8.6 percent of country’s total population (census 2011) directly depends on forest. Studies have shown that tribal live in isolation in forest, with harmony and have developed a symbiotic relationship with the forest. Tribal people who always live in the forest largely depend on the forest resources like stems, roots, fruits, herbs, flowers, meat etc. for their daily requirements. In the similar manner tribal livelihood largely depends on utilizing the timber as well as non-timber forest products. Therefore, forest is foster mother. Forest plays a pivotal role in enhancing the socioeconomic and cultural life and in maintaining the ecological balance. The United Kingdom's Forestry Commission defines Non-timber forest products (NTFPs) as "any biological resources found in woodlands except timber”.

Track 3a: Corporate Social Responsibility (3.15pm-4.45pm) [ Venue: N-52, NAB]

Track Chair: Anupam Singh

Paper Title: 1. “Is CSR an Ethical Addition from a Manufacturer of Socially Controversial and/or Environmentally Incompatible Product(s)?”

Author(s): Biswanath Swain

Abstract: The study aims to critically examine whether or not the contribution into societal well-being in the form of CSR activities by a manufacturer of socially controversial and/or environmentally incompatible products is an ethical addition. The extant literature presents various expositions about the nature of socially controversial and environmentally incompatible products and their impact on the society. Also, there is a big of pool of literature discussing and assessing various CSR activities in the light of their deliverables as well as their impact. But, there is hardly any research work focussing on the appraisal of a manufacturer’s CSR activities against the backdrop of her production of such unethical products. The novelty of the study lies in the appraisal of the contribution made by the manufacturer of such category of products.

Paper Title: 2. “Determinants of Philanthropy/Charity/Corporate Social Responsibility: Practices Adopted by SMEs and Unlisted Manufacturing Firm.”

Author(s): Dr. Kiran Mehta, Dr. Renuka Sharma & Dr. Vishal Vyas

Abstract: Nielsen and Thomsen (2009) recognized that CSR is more propelled by personal ethics of managers of SMEs rather than a strategic emphasis of profitability and sustainability. The employers of these SMEs repeatedly use the terms “Philanthropy” and “Charity” as a way to fulfill their social and moral responsibilities towards society and environment. The unlisted firms are also adopting socially responsible practices for direct and indirect benefits. The present study is intended to study the

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behavior of SMEs and unlisted firms in India as responsible corporate citizens. At attempt has been made to identify the determinants of socially responsible behavior by these organizations. For this, an extensive survey on 337 SMEs and unlisted manufacturing firms has been completed. The results obtained through exploratory and confirmatory factor analyses have implications for various stakeholders.

Paper Title:

3.”Corporate Social Responsibility as a tool for sustainable inclusive growth in India.” Author(s):

Dr Monika Jain

Abstract: The paper deals with CSR as a tool for inclusive growth. From the euphoria of a “high growth path” both globally as well as domestically, the debate has shifted to one on inclusive growth. The paper deals with the need for inclusiveness and the challenges posed by it. It goes on to examine the role CSR can play in inclusive growth. There is a significant potential. CSR programmers need to be reoriented and managed to realize such a potential. Corporate Social Responsibility (CSR), Inclusive growth and Sustainability are essential aspects of the core strategy and business practices for cutting edge organizations. Sustainable development and CSR as an agenda, have matured rapidly, and is driven by demand for greater accountability by corporate to society in India. Views on corporate responsibility have contributed to mounting pressure on business to demonstrate its social accountability. There are many areas where companies have played a key role in addressing issues of education, health, environment and livelihoods through their statements of CSR throughout the country. According to the United Nations and the European Commission, CSR leads to the triple bottom line concept, environmental protection and the fight for social justice. It is important that the business sector identify, promote and implement effective policies and practices to achieve triple bottom line.

Paper Title: 4. “Is Green Human Resource Management a Disguised Corporate Social Responsibility? An Analytical Study.”

Author(s): Anwesha Mukherjee

Abstract: Going green is a popular term for changing one’s lifestyle for the safety& benefit of the environment. The concept is actually having a different meaning. The US Chamber of Commerce Small Business Nation defines going green as simply taking steps to “converse energy, reduce pollution & save money.” In today’s business communities the concept of going green & maintaining green environment is of prime importance on which the significance of various environment management techniques are increasing day by day. Corporate Social Responsibility (CSR) is viewed as a comprehensive set of policies and programmes that are integrated into business operations, supply chains and decision-making processes throughout the company. This paper focuses on the extended outcomes of the Green Human Resource Management and Corporate social responsibility of the Kolkata based Indian IT giants drawing on the conclusion on how much they are interrelated.

Paper Title: 5. “CSR for Developing Socially Responsible Purchase Behaviour: An Empirical Study.”

Author(s): Dr. Anupam Singh

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Abstract: This study is an attempt to address the question whether social initiatives undertaken by a company influences the consumer attitude and purchase behaviour towards it. An empirical research was conducted to explore the complex relationship between consumers’ corporate social responsibility (CSR) evaluations and their purchase behaviours through the mediating effects of C-C (consumer-company) congruence, trust, loyalty and advocacy behaviour. The data collected from empirical survey, was analyzed by applying structural equation modeling (SEM) technique through AMOS 20 version. The findings of the study recommend that CSR associations may have significant impact on consumers’ purchase related judgments when consumers rely on sincerity of CSR activities.

Paper Title:

6. “Causality between Corporate Social Responsibility (CSR) and Financial Performance of Indian Firms.”

Author(s): Ruchi Tewari

Abstract: Corporate Social Responsibility (CSR) and economic returns of the company measured as their financial performance (FP) are often seen as bipolar activities with opposing objectives and ends. Therefore, the relationship between CSR and FP has been researched but with no definite conclusive results. Some studies have brought out a positive effect of CSR on FP while others have shown a negative or a neutral effect. But what is of interest to both the researchers and the practitioners is the intensity and nature of impact of CSR on FP and vice- versa (Waddock and Graves, 1997). Further, to create policies and a conducive eco-system which would encourage organizations to be socially responsible, it is essential to know the CSR direction of influence between CSR and FP. This issue has garnered enhanced focus in emerging economies where CSR is a newly caught wave in the organizational scape and several companies have initiated CSR related activities but are apprehensive because of conflicting pressures they face from varying stakeholders like shareholders, lenders, government and community (Mishra & Suar, 2010). In India the CSR activity, has caught up with fervor since the regulatory bodies modified the Companies Act, 2013, and made CSR almost mandatory for all companies falling above a specific profit bracket (MCA, 2017). In this economic scenario, larger number of organizations are engaged in CSR and therefore there is an increased relevance and interest in the causal relationship between CSR and performance in general with a specific focus on CSR and FP.

Track 3b: Sustainable Market Practices and Policy Implications (3.15pm-4.45 pm) [

Venue: N-53, NAB] Track Chair: Evelina Sahay

Paper Title:

1. “Leveraging Circular Social Innovation for Sustainable Development in India.” Author(s):

Ashok Prasad Abstract: This study makes a distinctive contribution by defining the new paradigm of ‘Circular Social Innovation’ to address the sustainable development challenges of emerging economies which have numerous entwined economic, social and environmental issues. It uses the case studies of a cross-section of ‘circular economy’ social enterprises to outline the key characteristics, differentiators and relevance of

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such Circular Social Innovations. The study finds that such enterprises seek to deliver holistic sustainable development through business models which are restorative and regenerative by design and implement innovative processes for circularity. It also identifies a set of key internal drivers that enable such innovations.

Paper Title: 2. “Grid Integration Issues of Variable Energy Sources for India’s Sustainable Energy Future.”

Author(s): Sutapa Pati

Abstract: The global mandate in sustainable energy provisioning has been detailed in Sustainable Development Goals, particularly SDG 7: Ensure access to affordable, reliable, sustainable And modern energy for all. In consonance, Galvin’s vision of perfect power system speaks of Decentralized, green, efficient and reliable power system design. Maximizing the utilization of renewable energy sources in the prevalent energy grid system is hence a key area of implementation and power sector reforms.

Paper Title: 3. “India's National Solar Program:National Objectives vs International Commitments.”

Author(s): Savita Gautam & Kriti Gautam Bhattacharya

Abstract: The recent solar panel dispute at the WTO revived the discussion on trade and environment. This case analyzed the Jawahar Lal Nehru National Solar Mission which prescribed a domestic content requirement (DCR) which was alleged to flout the national treatment obligations. To counter such claims India did not argue the traditional environmental law exceptions recognized as Paragraph (b) and Paragraph (g) of Article XX of GATT , however based its arguments on Paragraph (d) and Paragraph (j) of Article XX and government procurement. The Appellate body and the Panel rejected such arguments of India and opined that the JNNSM was flouting national treatment. This case highlights that a balance has to be struck between developmental and environmental objectives especially for emerging economies like India who are on a fast paced growth pattern.

Paper Title:

4. “Determinants of Financial Inclusion: A State level Empirical Analysis.” Author(s):

Chandralekha Ghosh

Abstract: Today India is one of the fastest growing economy in the world. But till now poverty and unemployment can’t be brought down to tolerable levels. That means the growth has been uneven in our country. And thus the need for inclusive growth comes in the picture of Indian economic development. Inclusive growth which means equal opportunities for economic participants during economic growth with benefits incurred by every section of society. And Inclusive growth is only possible when basic financial services can be made available to every section of the society.

Paper Title:

5. “Corporate Governance and Family Business: A case study on family businesses in Kerala.” Author(s):

Dr.K.Sravana

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Abstract: In India, family owned companies dominate the corporate sector. To succeed, they must remain ahead of the competition, adopt good corporate governance practices. This paper examines corporate governance issues of leading family owned business companies in Kerala and underlines the importance for family businesses to adopt corporate governance structures. The purpose of those structures is to improve strategy and control mechanisms of the family business and, to organize the communication and relationship between family owners and business executives. This paper focuses on assessing the impact of those structures on family business performance and the impact of professional board of directors has on company's performance.

Paper Title: 6. “Responsible/Ethical Consumerism through Framing Effect in Green Messages.”

Author(s): Evelina Sahay

Abstract: Consumers today have started to acknowledge the sustainability issues that will shape their future. These concerns are bound to rise more to promote Responsible consumerism. This study explores how marketers can leverage the consumer’s inherent biases to drive them towards responsible and ethical consumption (of fresh organic produce). The study tests “Framing Effect” in Green messages as a persuasive communication strategy to assess its impact on consumer’s purchase intention. The work contributes significantly by giving new insights about framing effect in Organic consumption and provides marketers with an effective persuasive tool to nudge people towards sustainable behavior and become responsible consumers.

Paper Title: 7. “Consumer Attitude and Purchase Intention Towards Organic Food.”

Author(s): Pragati Singh, Sarika Keswani & Dr. Vandana Bharti

Abstract: The primary objective of this study is to investigate the impact of influential factors like health consciousness, consumer knowledge, environmental concern, personal norms and subjective norms on consumer attitude and behavior intention/purchase intention in the context of organic food consumption by Indian consumers. Additionally, the moderating influence of one of the perceived behavioral control (price) on the attitude-purchase intention relationship is examined. An online survey was conducted with 244 online consumers, and multiple regression analysis was used to test the relationships among the variables. The results indicate that health consciousness, consumer knowledge, environmental concern, personal norms and subjective norms have positively influence attitude toward buying organic food. The addition perceived price as a moderator of the attitude-purchase intention relationship.

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DAY 2: January 14,2018

Track 4a: Innovative Practices for Sustainability (09:30am-10.30am) [ Venue: N-

52,NAB] Track Chair: Bishawajeet das

Paper Title:

1. “E-commerce based Rural Women’s Eco-preneurship Innovation: A Case study on e-graminhaat, Purulia (West Bengal, India).”

Author(s): Durgapada Banerjee

Abstract: The purpose of this study is to create an example on how the women eco-entrepreneur come together to form a group and then form an institution for producing and selling eco-friendly product through e-commerce platform as a sustainable basis in the most competitive market without hampering the environment by best utilization of local natural resources and talent. Undoubtedly this case study will put an example in the country how the poor women come together to run E-commerce based Eco-premiership Innovation by forming a brand “ e-graminhaat” located at Purulia District of West Bengal in India.

Paper Title: 2. E-waste Management Ecosystem in Karnataka State: Challenges and Opportunities

Author(s): Narendra Babu B V

Abstract: E-waste is a term used to cover all items of electronic/ electrical equipment and its parts that have been discarded by its owners as waste without the intent of reuse. The current research would evaluate the E-waste value chain and the E waste ecosystem in Karnataka state. This research intends to investigate the issues related to awareness about E-waste and challenges related to E-waste management ecosystem that exists in Karnataka state. This research would identify the various facets of governmental initiatives to manage e-waste.

Paper Title: 3. Indigenous Farming & Sustainability – Experiences from the Apatanis of Arunachal Pradesh.

Author(s): Mudang Tagiya & Arindam Chakrabarty

Abstract: Sustainability has become the most pressing needs of human civilization. It ensures the stewardship of food, habitat, environment, energy, biodiversity and as such the total ecosystem. This study has attempted to showcase the indigenous farming techniques, value creations, possible augmentations of the Apatanis, a major tribe of Arunachal Pradesh. The major thrust of the research was to understand the extent of sustainability in the traditional practices and to explore innovative methods or models that could be adopted. The research outcome has indicated that there is need of fusion among traditional knowledge and modern technology for aspiring the essence of sustainability.

Paper Title:

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4. “Cultural Identity and Sustainability of the Indigenous Community in the Birbhum District, West Bengal.”

Author(s): Asmita Basu

Abstract: Birbhum, the land of the red soil" is also referred to as "the land of the brave" in the state of West Bengal in eastern India. Geographically the district of Birbhum is positioned between 23º 33' and 24º 35' north latitude and between 87º 10' and 88º 2' east longitude. It stretches over an area of 1752 square miles. The district shares its boundaries with two other districts of West Bengal itself viz. Murshidabad and Burdwan and the Santhal Pargana of the neighbouring state of Jharkhand as well . It is a triangular tract of land being bordered on the north and west by Santhal Pargana (Jharkhand) and the district of Murshidabad, on the east by the districts of Murshidabad and Burdwan. The southern part of Birbum district shares its boundary with the district of Burdwan, being only separated by the river Ajay (O’Malley 1910). The district is endowed with a number of rivers and rivulets running from west to east having marginal inclination. In West Bengal the Indigenous habitations are found in western plateau region consisting of the districts of Purulia, Bankura, Birbhum, and Midnapore. Among the diverse indigenous population in India, the Santhals hold a pre-eminent position and the district of Birbhum essentially houses the Santhal community.

Paper Title: 5. “Connecting and sustaining Small Farm Agri Food: Learning of an Eco-social Enterprise.”

Author(s): Pranab Ranjan Choudhury

Abstract: The site of the data collection for the research work has been done in the urban slum of Asuti area in the south 24 Parganas division. The reason why this site is chosen is that preliminary field work before the research showed that there are a number of community latrines in the area, mainly used by the workers/ laborers working in the adjacent factories and jute mills. This site entailed that the workers had their families consisting of women and children who used these community latrines, situated more than 100 meters from the households. One vital research question is the social security of the women and children who venture to the toilets at nights and are subjected to various physical assault.

Paper Title: 6. “A review on remanufacturing of end of use and end of life electrical and electronics products: an Indian perspective.”

Author(s): Deepak Singhal

Abstract: India is emerging as one of the world's major electronic waste generators, posing grave concerns for public health and environment. Remanufacturing has become one of the most widely adopted strategies for extending product life cycle, reducing material consumption and reducing environmental pollution. Remanufacturing practice is at evolving state in India and exploration opportunities are very high in the remanufacturing system. This research examines the remanufacturing status in electrical and electronics industries in India through SWOT analysis. Extensive literature review and expert opinions from electrical and electronics industries provide the valuable inputs for the SWOT analysis. It is observed that remanufacturing practices in India can grow if government forms stringent rules and encourages the industries and consumers.

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Paper Title: 7. “Winds of Change in India: Feasibility study across life cycle for potent Offshore Wind.”

Author(s): Bishawajeet Das

Abstract: With most countries keen to diversity their energy mix, and the COP 21 - Paris Agreement on climate change giving renewed impetus to the need for renewable energy sources, the potential for offshore wind power is vast. The offshore wind industry is fast becoming a major player in the global energy sector. By the end of 2016, 13 GW of offshore wind turbines operated across Europe – enough to power 14 Million households. Though during the same time, just 1.5 GW was generated in rest of the world, global capacity is set to reach 36 GW by 2020.

Track 4b: Sustainability in Organizations and Economies (09:30am-10.30am)

[Venue: N-53, NAB] Track Chair: Plavini Punyatoya

Paper Title: 1. “Environment sustainability and growth in Indian automobile industry.”

Author(s): Dr. Shruti Rana & Kirti Mankotia

Abstract: With 10 million trees cut every day , 50 to 100 species becoming extinct on a daily basis and our natural resources depleting at an alarming rate our concern for future couldn’t be less. Environment sustainability has become the mantra for organizations worldwide to secure a happy future for our generations to come. Automobile Industry is in one of their most challenging phase ever. Companies continue using new technologies, they continue launching new products and people continue driving . But now the biggest challenge for Automobile majors is to do all of this and more , smartly and effectively so that environment sustainability is taken care of.

Paper Title:

2. “Quality Practices for Organisational Sustainability: Analysis of Indian Public Sector Insurance.”

Author(s): Dr. Archana Krishnan

Abstract: The present study focuses on understanding the association of quality practices with organisation’s culture in Indian Public sector insurance organisations with the mediating effect of employee reaction to such an ongoing change. The data was collected from employees of various insurance companies in the Indian public sector which were consciously working towards quality practices to improve the services. Data was gathered through a questionnaire comprising of items on a five-point Likert’s scale. Statistical tools such as correlation, regression and mediation analysis using Sobel’s Test were used for analysing the data. The results depicted that the implementation of quality practices within the organisations had a positive influence on organisational culture and notably, continuous improvement and knowledge

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management contributed maximum towards development of organisational culture. Employee reaction to such a change was also a crucial factor which further mediated the relationship between quality implementation and organisational culture. The present research provides an opportunity to positively develop organisational culture during the implementation of quality practices. Further, significant mediation effect by employee reaction highlights that managers must give a careful consideration to employees sentiments, emotions and questions before any evolutionary or revolutionary change activity.

Paper Title: 3. “Defending the modesty of trade.”

Author(s): Chandrika Vishwakarma

Abstract: Water privatization will take place if not today then in future if not with legal and humanitarian actions then by war that’s why it is predicted that the third world war will be for water. But this also counters the argument that what if privatization itself leads to the war? Then the only answer to this question would be that even if it happens at least we would be ready to fight it rather than completely neglecting the topic. Even invention of light bulb was taken to be an impossible task till 1879. The paper will explain why is it important to privatize water in India? and how it should be done by the help of the GPLP model i.e. the Government, Public,Law and Parliament authorities.

Paper Title: 4. “Development and Opportunities of Local Economy: An Empirical Approach.”

Author(s): Goutam Saha & Mou Sen

Abstract: Development of local economy was the dream of thought leaders like Gandhi, Tagore, Schumacher, Mira Alfassa, etc. However, as a country we initially focused on planned national economy, later on, we followed the policy of liberalization, privatization and globalization. Along with an impressive growth of Indian GDP, we also witnessed huge income inequality ( Oxfam Report, 2017) and aggressive channelizing the natural resources of the countryside to meet the needs of the urban rich. (Guha,2003). Huge urban migration shows building local economy and community was never our topmost priority. In contrast to traditional development policies, local economic development strategies promote local dialogues, enable people to be more productive on developing their community, on building local businesses and local institutions to cater local needs, using local traditional knowledge for business and development, In this backdrop, this paper has explored successful local economic development activities across the world, few Indian activists thoughts, strategies and practices, collected opinions of consumers about local products.

Paper Title: 5. “Co – creation for Sustainability.”

Author(s): Anjali Sharma

Abstract: The paper studies the relationship between the value co-creation by the firms and customers and its impact on the three dimensions of sustainability. Customer as a stakeholder can in what ways impact the system for attainment of sustainable development. This would be a conceptual paper based on prior

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studies. Thereafter the further study could be quantification of the above mentioned relationship and its impact both on firms as well as the three sustainability dimensions. The expected findings could be development of some theoretical framework and a sustainable business model for the organization with the help of the concept of co-creation. This paper broadened the scope of Co-creation and studies it as a factor impacting sustainability achievement for the organization.

Paper Title: 6. “Ensuring Functional and Sustainable Sanitation Goals by Building ‘Swacch Souchalay’: Policy Implementation, Participatory Gover.”

Author(s): Dr. Sujata Mukhopadhyay

Abstract: When Smart Cities are taking the world a notch higher in terms of development goals, a sizeable part of Asian countries still lack the minimum facilities for urban, semi urban and rural sanitation. Communication researchers across the globe have statistically proven that more than a billion people are still bereft of the fruits of hygiene and basic sanitary requirements. In India, the newly elected BJP government is grappling with this situation, as the nation slowly encounters a Digitalized work environment on one hand and Poverty Alleviation on the other. Interestingly, the sustainability goals set by the government entails policy implementation at the grass root level, roping in intermediaries, media, and Panchayat leaders to ensure smooth implementation of the millennium goals.

Paper Title: 7. “Consumer responses to Corporate Social Responsibility: Role of warm-glow motive, brand-cause congruence and information source.”

Author(s): Prof Plavini Punyatoya

Abstract: In the current competitive environment, corporate social responsibility (CSR) has strategic importance to many corporations. A current data showed that more than $15 billion a year was spent by Fortune 500 firms on CSR activities (O’Keefe, 2016). This number is rising as businesses see signs that investments in CSR improve company performance, talent recruitment and retention. CSR is the responsibility of enterprises for their impacts on society (European Commission, 2017). Companies can become socially responsible by following the law, or by integrating social, environmental, ethical, consumer, and human rights concerns into their business strategy and operations. CSR is multidimensional in nature. Corporations adopt different ways to perform CSR activities.

Track 5a: Sustainable Lives and Livelihoods (11:45am-1.15pm) [ Venue: N-52, NAB]

Track Chair: Rahul Khandelwal

Paper Title: 1. “ Modelling the Rehabilitation Problem of Urban Slum Dwellers in Kolkata.”

Author(s): Sayantani Ghosh

Abstract:

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The problems of overcrowding and urban poverty are on the rise in Kolkata, leading to homelessness and mushrooming of large number of slums. This paper aims to develop an urban rehabilitation model based on public-private partnership and analyses the factors that attract private entrepreneurs through regression analysis. It also studies the aspects of decision-making for the urban poor in the choice of a residing place. The paper concludes that the state government has a great role for attracting private entrepreneurs. It also observes that provision of basic amenities is the major criterion for relocation of the poor.

Paper Title: 2. “Challenges to Rural Livelihood Practices: A comparative study among Garos & Non-Garos grocers and hawkers in West Garo Hills.”

Author(s): Dr. Sunildro LS Akoijam & Dimasa Kumar Brahma

Abstract: Livelihood is a means of way of living. It includes assets, income, capabilities and activities that enable people to obtain things necessary to make a living (IFRC). Scholars have defined livelihood in many ways and forms. Livelihood has been a major problem for majority of the populations of the world in developing economies. (Keeble, 1988). The traditional way of livelihood is inadequate to meet the expanses of contemporary living styles and standards. (Stadel, 2008). Further, there has been an increase in the dependence on every possible kind of means of income or livelihood. (Rees & Wackernagel, 1996). With the increase in population there has been a higher demand of every products and services thinkable. Traditional way of production is inadequate to meet this vast gap between demand and supply. (Armington, 1969). The livelihood practices have been changing from time to time on the basis of its efficiency to adequately meet ones needs and sorts. (Below, Mutabazi, Kirschke, Franke, Sieber, Siebert, & Tscherning, 2012). Livelihood practices are changing owing to competition, socio-economic conditions, climatic conditions, migrations and many other reasons. (Nielsen & Reenberg, 2010). These changes bring about many challenges to livelihood practices of tribal people ( Li, 2000).

Paper Title: 3. “Farmers’ Suicides in India: Issue, Causes and Remedial Measures.”

Author(s):

Laila Memdani

Abstract: Agriculture in India is in serious distress. All over the country there are farmers’ agitations, starting with Tamilnadu and followed by Madhya Pradesh and Maharashtra. The article aims to study the extent, causes and remedial measures for farmers’ suicides in the country. The panel data of all the states in India is collected for number of suicides, rainfall, agricultural credit from banks, percapita State Gross Domestic Product and Social Sector Expenditure from 2001 to 2016 to study if these variables are impacting on farmers’ distress. It was found that the only significant variable is Social Sector Expenditure by the states to be significant.

Paper Title:

4. “Sustainable menstruation practices in India - Opportunities and challenges among Urban Middle -Class women.”

Author(s): Meenakshi Nagarajan & Sandhya Rao

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Abstract: Menstruation remains a topic shrouded in taboo in India despite efforts by government and grassroots agencies. Where conversation is opened up among middle class urban women, the entry topics focus either on women’s comfort such as through disposable sanitary products or through first day of period leave, but does not include sustainability. This study examines the prevailing menstrual practices among urban middle class women in India, their attitudes towards sustainable menstrual practices and the adoption of such products. Other actors have also been interviewed to derive a holistic perspective of sustainable menstrual practices in the context of urban women in India.

Paper Title:

5. “Managing Water crises for Sustainable Development: An Indian discerning 2020.” Author(s):

Dr Rahul Khandelwal

Abstract: Water plays a vital role in sustaining livelihoods, human well-being and socio-economic development. Over the past decades, however, concerns over ‘water security’—the capacity of a nation to guarantee the availability of quality water in a sustainable fashion—have emerged1 .The global demand for water is projected to increase by 55 per cent by 2050 to satisfy increased manufacturing, power generation and domestic requirements2 .More than two billion people worldwide live in regions facing water scarcity and in India this is a particularly acute crisis. Just about 224 Millions of Indians at present lack access to fresh drinking water, and the circumstances are only getting worse.3 India’s command for water is increasing at a disquieting rate as rising population has already plagued intended water resources. India currently has the world’s second largest population, overwhelming 1.6 billion, putting escalating strain on water resources as the digit of people grow and faces the complicated issue of obtaining adequate water for the future4 . According to World Bank’s predictions, given that unless India takes immediate correlative actions, its ground water table will begin to dry up by 2020. It notes that if trends persist, more than 100 million Indians will soon face desperate domestic, agricultural and industrial water shortages, with serious implications for longer-term food security, livelihoods and economic growth.

Paper Title: 6. “The negative effect of Climate change on Rice yields: Evidence of Panel Regression from Karnataka.”

Author(s): Rajesh M Kalli

Abstract: A total of 29 community latrines of different types were surveyed of which 15 were community cluster latrines (CCL), 9 were community sanitation block (CSB) and the remaining 5 were renovated community latrines (RCL) located in four cities. In total, the evidence shows that just short of 2,000 households with a population of some 6,000 are served by these community latrines. It indicates that the community latrines are used by all type of users: male, female, children and differently abled people. During the study, no evidence was found that any particular section of the community is discouraged to use the community latrines, meaning that their use is socially well accepted by all categories of users. The design number of users per chamber is 20. If the number of assumed users is accurate (calculated by dividing the estimated population by the number of installed seats), then the number of users is with one exception within the design value.

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Paper Title: 7. “ROLE OF SPIRITUAL TOURISM IN SUSTAINABILTY- A CASE STUDY OF RISHIKESH.”

Author(s): Parul Jasrotia

Abstract: Spirituality is a concept seeking the eternal, the greater self, connection to the moment and nature. In broader sense, spirituality is the guiding force to attain inner peace by experiencing the nectar of contentment by routine deeds which keeps on contributing gradually to the transformation phase and this experience of an individual changes one’s conduct in life (Suri, 2014; Clark, 1958). Spirituality is not bound to any particular religion or community but it is beyond these social constructs as it is essentially based on individual practices and personal values that are used for guiding day-to- day living (Mackey and Sparling 2000). Spirituality is based primarily on setting inner connection to the higher self.

Track 5b: Education and Spirituality in Sustainability (11:45am-1.15pm) [ Venue: N-53, NAB]

Track Chair: Samudra Sen

Paper Title:

1. “Spirituality and Sustainability: The Interlinkages in Philosophies.” Author(s):

Shubham Kumar

Abstract: The economic imagination in philosophies of management is running into social and ecological tensions because of declining human capital, rising inequalities, growing work dissatisfaction, global warming and climate change. However, the world is reshaping. The objective of the paper is to draw analogies between the philosophies of Spirituality and Sustainability and put forward the argument on why these philosophies are required to be taken into account for the corporations as well as for the government. The key findings include existence of proper channel for redistribution of wealth, the science of subsistence living and community-driven development.

Paper Title: 2. “Critical Review of Social Entrepreneurship Education in India.”

Author(s):

Saurabh Kumar

Abstract: Social entrepreneurship is gaining importance these days. Due to the growth of social entrepreneurs in large numbers and looking at their level of knowledge and skills, it is said that they can be groomed/ trained through a well-designed curriculum. In India, there are number of academic institutions conducting courses on social entrepreneurship. The researcher in this paper wish to examine the existing curriculum and pedagogy, gap in existing curriculum and propose policy for redesigning curriculum of post graduate social entrepreneurship in India. This study, thus can contribute by extending our current understanding of social entrepreneurship education and future path.

Paper Title:

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3. “Education for All: Intentions versus Reality.”

Author(s): Samudra Sen

Abstract: The education sector has been gaining importance since the last few decades. United Nation’s Millennium Development Goals (MDG) and Sustainable Development Goals (SDG) enlist imparting education as a top priority task (UN, 2000; UN, 2015). Countries around the world are trying to attract the best talents as students and faculty. Universities are competing in the global market to score high in the various ranking tables. Research on education has been increasing to expand the education sector. Most of the research on the education sector has been conducted on the European countries and the US. Further, across the globe, of the two aspects of education: research and teaching, research on higher education has focused mostly on the former and seldom on the latter. In India, five year plans have focused on increasing the Gross Enrolment Ratio (GER) at all levels of education (Planning Commission, 2012). The central government and the state governments have made concerted efforts to bring more of the eligible population to schools, colleges and universities. However, though the Indian education system is one of the largest in the world, there is dearth of research regarding the Indian education sector. Research has been conducted on primary and secondary education in India but there is hardly any research on higher education. Proper research and evaluation of existing systems is of paramount importance for policy implementation and to take corrective actions to improve present systems and reach the intended goal of increasing access to higher education. This paper is expected to fill this gap in higher education research through an evaluation of the efficiency of Indian states in providing higher educational services. Research productivity is dismal in India as most of the universities and institutes focus on providing only teaching services to their students. Taking this into account, in our research, we would focus on the teaching aspect of higher education and evaluate Indian states on providing teaching services in different streams of higher education.

Paper Title: 4. “Designing Sustainability Literacy Test for the present generation of undergraduates in an Indian HEI.”

Author(s): Dipanjan Kumar Dey

Abstract: Individuals with adequate levels of sustainability literacy are expected to appreciate the importance of sustainability in application of their skills and knowledge. The need to sensitize the young generation towards sustainability cannot be overemphasized, especially in India with a billion plus population. The aim of this research is to develop a Sustainability Literacy Test (SLT) suited to the requirements of the Indian undergraduates. There is an inspiring space in research to develop a SLT that takes into consideration the background of the student, their interests and cultural backgrounds that may provide with valuable research insights in achieving SDGs.

Paper Title:

5. “Dhokra Craft in Sadaibereni, Odisha and Sustainable Development: An Investigative Study.” .

Author(s): Lipsa Mohapatra & Goutam Saha

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Abstract: Handloom and handicraft sectors of India had once been the backbone of economy and commerce representing rich culture and heritage of our country. However today's scenario is absolutely different and sustainable livelihood of the artisans has become a major issue. Through this paper the researchers have tried to map the impact of application of a successful sustainable livelihood model developed by DEFRA(2005) in the Dhokra handicraft cluster of Sadeibareni, Odisha. Various parameters from the model were tested and discrepancies were noted down. Content Analysis technique was used to analyze data collected through field survey, artisans interview, interviews of institutional players of Sadebareni and other secondary sources.

Paper Title: 6. “Ethics and Sustainability: A Zoroastrian View.”

Author(s): Helly Veera

Abstract: Ethics guide humans toward morally right behaviour (Lewis, 1985). All religions lay emphasis on moral behaviour and prescribes framework, principles, codes, or norms for the same. The insights provided by religion often become the basis of developing understanding between what is right and wrong (Turner, 1997). So, it seems difficult to ignore the impact of religious beliefs on one’s ethical behaviour in various situations including business and that’s why many studies have been conducted exploring relationship between religion and business ethics (Weaver and Agle, 2002; McMohan, 1985; Magill, 1992; Pava, 1998 a; Calkins, 2000). According to Parboteeah et al. (2008), although there seems to be obvious connect between religion and ethics but mixed results have been found for this relationship by scholars. Few scholars (Vitell and Paolillo, 2003; Kidwell et al., 1987) have found no such significant relationship; small positive relationship was found between corporate social responsibility and religious beliefs (Agle and Van Buren, 1999); whereas significant contribution of religious values to business ethics has been observed by some scholars (Epstein, 2002; Pava, 1998a; Calkins, 2000).

Paper Title:

7. “Role of Spirituality in Sustaining Global Organizations – Contribution Of The Bhagavad Gita.”

Author(s): Guda Suryaprakash Rao

Abstract: Hundred years back it was “Intelligence Quotient’, in 1950’s it was ‘Emotional Intelligence’ and today it is ‘Spiritual Intelligence’. In order to manage the organizations effectively and lead them harmoniously one of the alternative is “spiritual upliftment of the employees’. Key question that arise is how by enhancing the ‘spirituality’ and ‘sustainability’ of the organization maintained. While a ‘spiritual person or an employee is one who has the attributes like: one who enjoying inner peace, has the ability to be calm during chaos, focuses on work in hand than obsessively concerned about the results etc. on the other hand ‘sustainability implies creation of an enduring ecosystem in society, business, economy and governance with an ever widening inclusive approach covering all possible aspects of life and work’. Strong Belief and Practice of some of the Universal principles in the Bhagavad Gita contribute to increase in spirituality and lays a bedrock foundation for the sustainability of the organizations. This paper takes into consideration the results of a doctoral study completed in 2011. In addition one the principle of the Gita (18.78) offers the success formula :Wisdom (Ethical Leadership) + Skill(Executives) = Prosperity, victory, glory and sound policy, is elaborated.

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POSTER PRESENTATION Paper Title:

1. INDIA AND CHINA: TOWARDS A LOW-CARBON ECONOMY – A COMPARATIVE CASE STUDY. Author(s):

SATRAJIT DUTTA

Abstract: This descriptive case study analyses the progress and deficits in India and China in their becoming low-carbon economies to strike a balance between sustainable development and economic-cum-social development. Despite reduced emission intensity and increased renewable energy in both countries, India continues with relatively low emission standards in power plants, fragmented solar manufacturing sector, lack of energy-saving potentiality in building sector, whereas, China faces low penetration of non-hydro renewables, incompatible government supports, high curtailment rates in wind and solar power. Given high coal dependency and limited scope of energy efficiency, natural gas can be cleaner alternative for both China and India.

Paper Title: 2. Social and Economic Empowerment of Rural Women through SHGs : Cases of Amritsar, Hoshiarpur & Mansa District of Punjab.

Author(s): NEHA SHARMA

Abstract: Workforce participation rate of females in Punjab is 13.90 percent as compared to National average of 25.5 percent which shows the need of their empowerment. The study pointed out that many families have not crossed the poverty line even after joining SHG. 80 percent people responded that there are no adequate training programmes arranged by the institutions. 95 percent responded that Panchayat is not operational. Thus, it is to bring to the notice of all agencies to build up the linkage of SHG with banks to promote universal development. There is a need for all-round policy support by the various departments specifically NGOs and bank officials.

Paper Title:

3. 3P’S AND STRATEGIC CSR – ROADMAP FOR THE INCLUSIVE GROWTH AND DEVELOPMENT IN INDIA.

Author(s): Bhavesh A. Kinkhabwala

Abstract: Indian civilization is the eldest as well, is the foundation of almost all civilizations existing on the planet earth. Our rich tradition, culture and heritage is the very base, essence, foundation not only for the Indian people but by and large for the society in the word. Spirituality, philosophy, science and management cannot be segregated and must be harmonized and synchronized so as to live, feel and practice a balanced, holistic and high profile life and prove to be a responsible member of the society.

Paper Title: 4. The Multiple roles of Education, Training, Family and Societal Culture in grooming the Life Skills of MBA & B.Tech final year Student.

Author(s): NIDHI PANDEY

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Abstract: As India stands on the threshold of demographic dividend along with the expectations of achieving Sustainable Development Goal by United Nations in 2015, it becomes pertinent to indoctrinate innovative experimental mode of learning. This research paper attempts to explain the role of education, training; family, societal support and pre-existence of life skills for the growth of entrepreneurship. The sample respondents are B.Tech & MBA final year students of Hyderabad. The results of the study showed the presence of self-awareness, decision making whilst ignoring the emotional stability amongst the respondents. In addition, access to finance & gender discrimination emerged as the major obstacle for entrepreneurship.

Paper Title:

5. Environmental Marketing: A Strategy towards Sustainability. Author(s):

Dr .Uma M.H. & Varsha P. S

Abstract: Environmental Marketing has recently emerged as one of the most important marketing techniques in the present global Environment. It is a holistic marketing concept and is perceived as a promotional tool in order to build the trust of the customers. Marketing, being the major concern in business, should catch such a phenomenon as an opportunity and use environmental marketing campaign to address the environmental issues. This research explains the level of awareness, need, importance and challenges and also explore the how company will take initiative, government contribution towards the environmental marketing to achieve sustainability.

Paper Title: 6. GREEN MARKETING AND SUSTAINABLE DEVELOPMENT –CHALLENGES AND OPPORTUNITIES.

Author(s): S.R.Guru Prasath

Abstract: In the cutting edge period of globalization, it has turned into a test to keep the clients and also shoppers in overlay and even keep our regular habitat safe and that is the greatest need of the time. Purchasers are likewise mindful of the ecological issues like; a dangerous atmospheric deviation and the effect of natural contamination. Green showcasing is a marvel which has created specific critical in the present day advertise and has risen as an imperative idea in India as in different parts of the creating and created world, and is viewed as an essential procedure of encouraging practical improvement. In this exploration paper, primary accentuation has been made of idea, need and significance of green promoting. It investigates the principle issues in reception of green showcasing hones. The paper portrays the present situation of Indian market and investigates the difficulties and openings organizations have with green advertising. Why organizations are receiving it and eventual fate of green promoting and presumes that green showcasing is something that will consistently develop in both practice and request.

Paper Title: 7. Alternative Aviation Fuel: Advances and Viability.

Author(s):

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Pooja Sharma

Abstract: Alternative aviation fuels development is on the rise for their sustainability and lower carbon emission benefits. This article presents a comparative study of alternative aviation fuel sources, properties, manufacturing processes, associated challenges and feasibility of their commercial use. Renewable jet fuel (RJF) manufacturing process development and optimization, desired fuel quality, thermal stability and attaining long term sustainable goals are key challenges. Thermal stability of jet fuel is vital for its use in aircraft gas turbine engine. Impact and contribution of biomass fuel source and processing method on thermal stability of RJF is analyzed. Economic viability of RJF primarily depends on inexpensive feedstock, process optimization and policies to support such steps. Excellent emission reduction and sustainability of RJF are major advantages whereas process development and higher costs are challenges to overcome.

Paper Title: 8. Higher education for sustainability: Problem based learning for affective learning outcomes.

Author(s): Gopika Kumar

Abstract: Education for sustainability (ESD) is imperative in the changing times to make the future generation responsible. A pedagogical approach to strengthening sustainability, a special emphasis on self-reliance soft skill through problem based learning (PBL) to highlight self-directed individuals (SDL) to achieve affective learning outcomes (ALO) is the responsibility of the education system. Students who dedicate their values, ethics and commitment towards making a change in the society through self-directed action, a proactive approach and are more sensitized, aware and socially critical. This paper highlights the importance of self-reliance skills embedded towards achieving this change in education for sustainability.

Paper Title: 9. Revisiting Sustainability Issues at the Local Level: Implementation Challenges

Author(s): JAYSHREE PATNAIK

Abstract: Sustainable Development is the need of the hour at all levels. With Sustainable Development Goals (SDGs) being undertaken till 2030, lot of issues are yet to be summoned. The literature identifies SDGs as a major concept to move towards a sustainable trajectory but the theme yet needs validation at local levels. The purpose of this study is to explore the role of focus groups and their take on sustainability at local level thereby adhering to SDGs. Furthermore, this study also identifies that success of SDGs depends on better implementation of policies and an empathetic approach.

Paper Title: 10. “Trade in Environment Goods in India: A way Towards Sustainable Development"

Author(s): Dr Falguni Desai

Abstract: The Study examines the potential for trade in environment goods as defined by OECD and APEC to find out the potential for exporting these goods from India. Environment goods are those that measure,

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prevent, limit, minimize or correct environment damage to water, air and soil, manage waste, noise and ecosystems. The list has been broadly divided into three categories within which there are subcategories. The three categories are: A) Pollution Management B) Cleaner Technologies and Products and, C) Resource Management. The composite list (OECD+APEC) with HS code at 6 digits covers 182 environment goods. The study covers a period from 2003 to 2015. The Balassa’s(1965) Revealed Comparative Advantage (RCA), has been employed to examine the RCAs values of environment goods exported from India which are matched with growth in world demand. The study finds that there is a huge potential for India for exporting environment goods.

Paper Title:

11. Sustainable Excellence in Performance and Leadership:The Penta model from Panchatantra.

Author(s): Prema Ramachandran

Abstract: The purpose of this study to explore how management models, which are largely developed and practised as a western concept, can be modified to eastern cultures, using the distinguished history of civilization, literature, spirituality, knowledge and values of Indian pholosophy and ancient Indian scriptures.

Paper Title: 12. Spearheading Inclusive Growth Through Gender Equality at Workplace: Perception of Employees towards Organizational Practices.

Author(s): Latika Malhotra

Abstract: India, with the second largest population and beneficiary of such demographic dividend is in its transformation stage. Skilled and educated personnel are the backbone of economy. Inequality in any aspect hinders the rate of growth in any economy. There are many forms of inequalities in a society. Globally, women have been moving into different professions. But, it is inevitable to overlook the domestic responsibilities on their part. There comes the role of women friendly initiatives by corporate and government to support female workforce. The paper tries to study employees’ perception towards their organizations’ practices with respect to gender equality.

Paper Title:

13. Reflection of Swami Vivekananda's Teachings on Women Empowerment: A Road map for Corporate Social Responsibility in India.

Author(s): Moitreyee Paul

Abstract: Swami Vivekananda was an epitome of strength and crusader of human values. He poured his mind and soul into identifying the obstacles encountered by the common man and tirelessly worked towards the upliftment of women’s education and their empowerment in society. Corporate social responsibility (CSR) is a decent social activity through which organizations have scope for ensuring a development in the position of Indian women. The main aim of this research is to: a) Reflect upon Swami Vivekananda's teachings on the need for women education and empowerment in India; b) To throw light on the present position of women education and empowerment in India; c) How women empowerment act as a roadmap for corporate social responsibility (CSR) in India; d) What are the various schemes that have

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been implemented by our Government, Self-Help Groups(SHG’s) and companies(both public and private) for the promotion of women empowerment as a part of CSR activity in India.

Paper Title: 14. Why do Consumers who Profess to be concerned about the Environment choose not to buy Greener Products- An Indian Perspective.”

Author(s): Sangeeta Trott

Abstract: The main objective of the research is to find out the underlying reasons as to why do Indian consumers who profess to be concerned about the environment chooses not to buy greener products .The data is collected from 500 customers on the basis of judgmental sampling from all over India. The sample is well balanced in terms of demographic features like age, gender, income occupation etc. The data is collected on the basis of the basis of written questionnaire method on a likert scale of 1-5 (1-strongly disagree and 5- strongly agree).The questionnaire is divided into three parts; it’s hard to be green, green stigma and green reservation. Data is analyzed using SPSS .Multivariate and univariate techniques are used for analysis Reliability and validity analysis will be done before the analysis. The results of the study show the major underlying factors behind not purchasing a greener product.

Paper Title: 15. SUSTAINABLE SUPPLY CHAN MANAGEMENT FOR CIRCULAR PRODUCTION SYSTEMS.

Author(s): VEDANG CHOKHANI & ASHISH CHADDA

Abstract: Over the past few decades, industrial organizations at all level have realized their role in conserving the environment. Modern ecological economic theories have stressed the impacts of human activities on nature, yet the economic and production systems cannot be separated from the environment. In this context, several sustainable supply chain management theories have evolved highlighting the need for a holistic view for establishing sustainable production systems. The sustainable supply chain management aims at incorporating environmental concerns into organizations strategies by reducing materials flows and inadvertent negative penalties of production and consumption processes. On the other hand, circular economy targets at achieving environmental sustainability of productions systems in which materials are used over and over again, achieving a balance between ecological systems and economic growth. Understanding the role of sustainable supply chains in a circular economy model becomes important especially in energy and materials intensive industries. In order to investigate and discuss these issues, a case study from an industrial symbiosis setup is analyzed. This research article will disclose the supply chain behind a paper industry in a rural setup, to understand the economic and ecological dynamics and implications that could arise by the implementation in a circular production system.

Paper Title: 16. Study of the Level of Information about Sustainable Development among Students at Higher Educational Institutions

Author(s): Prachi Thakur

Abstract: The purpose of this paper is to provide data on the level of information on the topic of sustainable development in students at postgraduate and research level at higher educational institutions. After the

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assessment of the responses on the questionnaire, designed with the focus on the Bellagio’s principles, we found that the level of information among the group is quite low on the account of habits and preferences they make. We propose that the idea of SD should be emphasized at elementary level of education so that it reflects in the small habits of individuals as the base of society.

Paper Title: 17. Liveability assessment within an urban agglomeration of a metropolis based on clustering approach.

Author(s): Arpan Paul

Abstract: Livability is an all-inclusive paradigm of human development and community well-being of an urban and regional space. The present paper delineates a framework to assess livability variations of Kolkata Metropolitan Area (KMA), for its unique colonial and post-colonial histories resulting in significant sub-regional variations in physical and socio-economic aspects. To understand these variations, ‘K’ means clustering algorithm has been identified to delineate the selected urban agglomeration into ‘K’ number of clusters. In the final phase, a validation survey has been conducted to arrive at the desired livability pattern for ensuring all-inclusive wellbeing.

Paper Title:

18. Impact of Corporate Governance on Performance of Microfinance Institutions in India. Author(s):

Sandhya Prakash

Abstract: The purpose of this paper is to understand the impact of corporate governance on performance of Microfinance Institutions in India. The variables under consideration for Corporate Governance are board size and percentage of independent/non-executive directors and percentage of female directors. The performance of MFIs is measured by return on assets; operational self-sufficiency and portfolio at risk>30 days. Data and Methodology: Data on 20 Indian MFIs was collected from Microfinance Information Exchange (MIX) database. A panel data analysis approach is used to search for patterns in MFI data which are collected over time (2009-14) for the same organizations and then a regression is run to identify the association between governance and performance of MFIs. Data for the performance indicators considered for the study are Return on Assets (ROA); Operational self-sufficiency (OSS) and Outreach which are collected from the MIX database and firm-level corporate governance indicators are individually collected from the annual reports and websites. The analysis techniques are broadly divided into two phases: descriptive and inferential, where inferential analysis consists of univariate, bivariate and multivariate analysis techniques.

Paper Title:

19. Green Marketing and Responsible Consumerism: Consumer Perspectives in Village Bhalswa Jahangir Pur, Model Town."

Author(s): SIDDHARTH BATRA

Abstract: The emergence of the concept of green marketing dates back to 1980s, but the major factor responsible for the emergence of green marketing today is the increasing concern among the consumers for environmental sustainability. The consumption pattern of green products by individuals today depends

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upon number of factors such as people living in urban or rural areas, individual educational level, individual income level, companies' efforts, government interventions, etc. The paper aims to explore the consumer knowledge and perception towards green products, living in the village of Bhalswa Jahangir Pur situated in Model Town, Delhi. Furthermore the aim of the study was to investigate the consumer consumption rationale or reasons behind not purchasing green or ethical products. The study implies that the majority of the respondents in the village are aware of green products, but resist buying them considering their income level as green products are too expensive, also the shopkeepers are not telling the consumers about green products available and are influencing them to buy other products.

Paper Title: 20. Exploring the relationship between university students’ environmental values and their environmental behaviour

Author(s): SAHIL GUPTA

Abstract: There is an increasing emphasis on environmental research given those issues such as global warming, environmental degradation, natural or manmade disasters and others are serious areas of concern for humankind. Nations have come together to tackle the negative impact of climate change through the recently negotiated Paris Climate Accord. The marketing equivalent of environmentally friendly practices is known as ‘green marketing’ which is now seen as a subset of the societal marketing concept. The primary objective of the research is to analyse the relationship between customers’ environmental values and their environmental behaviour. As India is a country of young consumers and to understand millennials will help many organizations to make their marketing strategies accordingly because today’s youth is future of the nation and where Indian market has a huge potential.

Paper Title: 21. CORPORATE SPIRITUALITY-A NEW GEN STEP TOWARDS BUSINESS SUSTAINABILITY

Author(s):

Dr.Lakshmi C Radhakrishnan

Abstract: Amidst industrialization and competitive business trends, a new era has emerged working towards longitivity of business and resources-Sustainability Brundtland Report(1987) states “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” Corporate Social Responsibility (CSR) has lost impact due to gap in understanding and implementation of the CSR. Spirituality has been seen as a solution to for overcoming increasing business problem and piling woes in crumbling organizations. This study aims to suggest effective model of corporate spirituality at workplace to enhance employee wellness by reducing work related problems.

Paper Title: 22. A Study of Determinant of Socially Responsible Investing Behaviors of Individuals in India.

Author(s): Vishal Vyas

Abstract: The evidences obtained from past research have not focused much on the socially responsible investing behavior of individual in general, and specifically in Indian context. The study under consideration is destined to examine the relationship between non-economic goals. The present study is conclusive in nature and primary data from 376 respondents were collected. The socially responsible investing

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behavior of individuals was examined using structural equation modeling and mediation effect is studied. The findings obtained have indicated that some attributes of individuals have negative relationship on their ethical goal setting. The findings of the study have implications for Fund managers, Individuals, Corporate and other stakeholder too.

Paper Title: 23. EFFECT OF PURCHASING BEHAVIOUR OF A CONSUMER ON ECO-FRIENDLY PRODUCTS: A CROSS SECTIONAL STUDY.

Author(s): K. PRASANTH KIRAN

Abstract:

Ethical consumerism is a phenomenal concept in which the consumer should be ethical and responsible in choosing the products which are ethically sourced; made and distributed. This study is conducted to find out the levels of ethical consumerism by identifying the purchasing behavior of the consumers on eco-friendly products. The study revealed that the consumers are not really serious about their purchasing behavior towards eco-friendly products. Thus there is a significant need to create awareness of ethical consumerism to all the people so that they will result in maintaining sustainability of the resources on this earth.

Paper Title: 24. AFFECT OF WATER CRISIS ON POOR FARMERS IN PRAKASAM DISTRICT.

Author(s): Ch. JYOTHI SREEDHAR

Abstract: Earth is only the planet consisting of water resources. Living beings are needed water. Water plays a significant role in Socio-Economic Development of a country. World population of 30-40% are facing water draughts .Around 12 % of global population is using approximately 85% of world water. 22 big cities of India are facing water crisis. Exploratory Research method is used to design objectives. Descriptive Research is conducted with 410 poor farmers using schedule instrument to explore the factors affecting them. Factor Analysis and ANOVA tools are used to analyze data to help poor formers to stand within crisis.

Paper Title:

25.Recycling of E- waste in India: Bridging the unorganized – organized segregate for Environmental sustainability Development.

Author(s): Rahul Khandelwal

Abstract: Technological developments in electric/electronic industries have resulted in an increase in consumption compared with past generations. India is developing country from the last decades increase in population and change of lifestyle has increased the demand of electronic products like gadgets, telecom, and Information technology appliances1 . According to report from Markets and Research has forecast that the Indian e-waste market will grow at 26.22% CAGR during 2015-2019. E-waste recycling is good for the economy due to three main reasons—it facilitates safe disposal of electrical and electronic waste, it enables recovery of materials like precious metals, plastics, etc, which can be reused and it provides opportunities for employment in the entire value chain2 . Unfortunately, in India e-waste collection and metal extraction processes are largely approx 90% carried out by the

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unorganized sector in a hazardous and inefficient manner. The unorganized sector consists of an assortment of small and informal businesses not governed by any stringent health, technology and environmental regulations. Workers face dangerous working conditions as they may be without protection like gloves or masks3 . This is widespread expectation that organized formal sectors recyclers which include refineries, municipalities etc would be able to manage e-waste in environmentally sound manner by using best available Technologies leading to better environment4 . Consequently quantification of e-waste in India is incredibly complicated and there is nix mechanism and guiding principle to ensure the flow of ewaste in the structure.

Paper Title: 26. Sustaining Sustainability in Construction.

Author(s): Bishawajeet Das

Abstract: Construction operations are considered to leave behind a massive carbon foot print. Phenomenal growth in the construction sector would result in a considerable damage to the fragile ecosystem and its dependent society. Thus there are efforts (at least modest beginnings) to make construction process sustainable from the point of view of society and environment. Efforts to build in sustainability in construction includes use of energy efficient materials, water conserving technologies, promoting the usage of public transport, conservation of greenery, maximum usage of daylight and natural ventilation, emphasis on usage of renewable energy in both construction and occupancy stages, among others.

Paper Title: 27. Managing your Options for a Sustainable Life through Spirituality: A Study on

Author(s): SARITA KUMARI

Abstract: The purpose of this research is to study and analyze how the intervention of spirituality helps the working professionals to become disciplined in their thought process and managing the choices available to them in the most effective waay by following the path of Dharma and Righteousness. The research design adopted for this study is exploratory in nature. Hypotheses were formulated and proved. The researcher used convenient base to select the required number of samples. The Primary data were collected through the distribution of structured questionnaires to the working professionals of Navi Mumbai and Mumbai. Literature outlining fundamental aspects of choices in life and the impact of spirituality were summarized serving as one of the important aspects of sustainable life.

Paper Title: 28. Spirituality for Enhancing Business Quality.

Author(s):

Suneet Kumar & Sheetal Funde

Abstract: Businesses have realized the importance of spirituality and it has been recognized as a major trend for the twenty first century (Shellenbarger, 2000). The emphasis however, has primarily been laid on ‘Workplace Spirituality’. Based on Mitroff and Denton’s (1999, p. 83) definition of spirituality, this study

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aims to conduct an explorative comparison between the effects of practicing spirituality at the workplace (Workplace Spirituality) versus leading an overall spiritual lifestyle (Lifestyle Spirituality) on the quality of a business organization and its productivity. The research is informed through extensive literature studies and interviews of business leaders, workers and religious monks.

Paper Title: 29. An empirical study on responsible consumerism by adopting green products: A study based on select companies.

Author(s): Rajendraprasad K Hanagandi

Abstract: The plunge of green marketing emerges from the ideological understanding of eco- friendly perspective of the shoppers across the globe. In the present day world, consumption of products has increased worldwide dramatically and resulting in depletion of natural resources, loss of biodiversity and swift ecological flip down. Endless needs and wants of the customers and continues production is the key reason for environmental harms. Mankind has restricted resources on the world to cater these unlimited desires. Organizations are conferred with the responsibility of preserving the precious and rare natural resources to fulfill the needs of the forthcoming generation .Environmental deterioration and global problems have together paved the method for the emergence of green marketing leading to immense inflow of ecofriendly products. There are some misconceptions in green promoting (Peattie, K. and Crane, 2005). As society becomes additional involved with the natural surroundings, businesses have begun to change their behavior in an effort to handle society's new problems. In tune with increasing awareness of consumers on green products the corporations are moving from non-green product to green product, from standard technology to green technology, from unsafe production to safe and green production, from excessive toxicant packaging to borderline toxicant and bio- degradable packaging. The strategic alliances need to be created with those partners (environment cluster and companies) were objective has got to be similar (Polonsky M, 2001). Responsible consumerism, however, is destined to dominate twenty-first century business.

Paper Title: 30. A study of effect of Green Marketing strategies on consumer purchase behaviour.

Author(s): Rajeev Kumar 'Ranjan'

Abstract: Over the past decades, concern about the environment has become a significant public issue and an important topic in academic circles. There has been a drastic rise in environmentalism in the US and Western Europe. A positive change within consumers’ behavior towards environmental related products can be seen due to this increased level of environmental awareness since the 1970s (Alwitt and Pitts, 1996). This change contributed to the start of the green revolution to prevent damage to the environment. It has also been noticed that due to changing consumer preferences and government regulations there has been a change in consumer attitudes towards a green product which is focused on Green lifestyle. The consumers are trying to adopt Green products which have minimum impact on the environment in terms of usage and disposal. However, this is not widespread and is still evolving in the developing countries. The paper primarily incorporated those strategies which have been chosen keeping in mind the current trends going on in the area of Green Marketing. Tools such as eco-labelling,

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eco- branding and green communication have been used which make perception easier and awareness of green products attributes, consequently, persuades consumers into purchasing Green products. According to Ottman (2011) demand and attitudes for green products is likely to be uneven across different market segments and cultures. Consequently, research on the effect of green marketing tools on purchase behavior in emerging developing countries like India can be considered aptly well-timed. In addition, the paper can provide some insights to green marketers regarding how they can expand their operation in Developing countries. The objective of this paper is to examine if the green marketing tools as a variable, affect the consumer’s actual purchasing behavior among consumers of Uttarakhand.

Paper Title: 31. A Critical Analysis of Three Odisha based Social Organizations on Sustainable Innovation.

Author(s): HARSHA RANI

Abstract: Sustainable innovation, coupled with a right business model, is being looked at as a new means of legitimate profit by the entrepreneurs. The researchers have identified three social organizations of handloom and handicraft of Odisha to investigate their sustainable value proposition, their business model and the extent to which they were following sustainable innovation as defined by previous researchers. It was found that all the three Ecopreneurship differed in their levels of sustainability values and consumer motivation. This paper may help the future ecopreneurs in recognizing the areas where they need to steer their attention and efforts for sustainable growth and development.

Paper Title: 32. Physical and Financial Performance of Regulated Markets in Tripura-A Quest for Rapid Development.

Author(s): RAJIB MALLIK

Abstract: Purpose Regulated market occupies a place of foremost importance in the contemporary agricultural marketing scenario of Tripura. It is immensely important for economic growth of a state and as well as for a country. The Government of Tripura has taken several steps to streamline the regulated market system, but improper functioning of most of the regulated markets and other handicaps has not changed the conditions noticeably. Still a major part of rural markets are working outside the frame of regulated market. As a matter of fact, the structure and system of marketing and consumer distribution of the state is mostly dominated by private traders causing a hassle in the overall development of the regulated markets. To improve the prevailing conditions of these markets, at that instant, a study on market regulation becomes very essential. The paper overviewed the regulated markets of Tripura focusing on its present status, performances and problems. In this context, the study basically has analyzed the physical and financial performance of regulated markets in Tripura. It provides few guidelines for the primary producers to get the best possible returns from the agricultural regulated markets. Finally, some important suggestions offered for rapid development of regulated markets in the state.

Paper Title: 33. A study on Awareness about biomedical waste for a sustainable Environment

Author(s): Raj Kishore Sahu

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Abstract: Healthy ecosystem is an essential component for survival of human being. The developmental activities like industrialization, urbanisation led pollution to the environment. Out of several environmental pollutants, Bio-medical waste is a major contributing factor for environmental pollution in India. Bio-medical waste is the produce of health care organisations during the process of diagnosis, treatment, clinical trial and immunization of human beings or animals. The Govt. of India implemented Bio Medical Waste (Management and Handling) Rules in 1998 pertaining to BMW to protect the environment as it contains several infectious and hazardous materials. Medical waste management is an integral part to control infection, promote hygiene in healthcare facilities and protect the existing environment. According to World Health Organization (WHO) data, around 85% of hospital wastes are non-hazardous, 10% are infectious and 5% are non-infectious but hazardous in nature. The data of Ministry of Environment and Forests (MoEF) records a gross generation of 4,05,702 kg/day of BMW in India out of which only 2,91,983 kg/day is disposed according to the norms and other approximately 28% of the wastes is left untreated and disposed to dumps or water bodies. But people are still not sensitive and unaware about the hazards of biomedical waste.

Paper Title: 34. Spirituality for Enhancing Business Quality

Author(s): Satya Joshi

Abstract: With rapid growth in urbanization, there is an increase in waste as well. There are lot of problems associated with storage, processing and disposal of waste in urban India. According to V. Kumar & Pandit (2013) the entire solid waste management can be divided in following actions: 1. Generation of Solid waste. 2. Collection of solid waste at primary source. 3. Street Cleansing. 4. Transportation of solid waste to the secondary/ locality storage/community bins. 5. Storage of solid waste at locality level. 6. Transport of solid waste to dumping sites and treatment plants. 7. Treatment and Dumping of Solid Waste. 8. Traditional approaches of dealing with solid waste. An integrated study that focuses on both economic and environmental aspect to improve waste management is still missing. Since transportation is one of the most important aspects, a lot of research is needed on optimization of transportation while carefully balancing the economic as well as environmental cost. Electric vehicles are the best fit to have a systematic and environment friendly transport system for a clean transportation and smart cities. These vehicles can be best used for transportation of solid wastes which creates awareness among the people for adoptability of electric vehicles. Government of India is also promoting electric vehicles adoption by several schemes and incentives as FAME (Faster Adoption and Manufacturing of Electric and Hybrid vehicles). Whereas, Delhi has an extra incentive scheme for electric vehicles apart from the incentive given by central Government of India which brings down the cost of electric vehicles. The solid waste carried to waste management plants, which generates the electricity it can be exclusively used for these electric vehicles of Municipal Corporation by contributing in their power inputs. This mobility set up creates a utility for generating energy and economical mobility Dr. Hall tall. This entire process and mechanism of transportation for Municipal Corporation of Delhi makes them self sustainable for their cost of transporting the solid waste and also saves the carbon credits for nation’s capital.

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Paper Title:

35. Photovoltaic (PV) Solar Power -An Emerging Sustainable Renewable Energy Option For India

Author(s): Shailesh Kediya

Abstract: India’s electrical infrastructure shortcomings are a pre-existing problem that has left the population with limited power for many years. To compensate for the ever-growing shortages, electricity was distributed to desired areas but it was not distributed equitably across the country. There were certain parts of the country that received power 24 hours a day, while others only had as little as 10 hours a day. The purpose of this paper is to examine feasibility of using photovoltaic (PV) solar power to assist in the enhancement of the India’s electrical infrastructure. This paper examines the step taken from the India to encourage the utilization of solar energy. The paper also addresses commercially available solar equipment and emerging technologies that enhance the performance of solar PV systems while reducing the overall cost. The paper provide details on the installation &, operation of PV systems. This research aims to find the financial cost of using solar PV systems in rebuilding of the India’s electrical infrastructure. Indian citizens were forced to live with programmed electrical load shading because of an insufficient power. For development to be sustainable, the infrastructure must be rebuilt using technology that can be operated and maintained in the future; equally important, a solution should not benefit one part of the population at the expense of another.

Paper Title: 36.Entrepreneurial Development in Handloom and Handicrafts Sector throughEffective Strategy Formulation: An Empirical Study in Odisha

Author(s):

Santosh Tarai

Abstract: The handicrafts and handloom sector plays a distinct and unique role in the Indian economy since the inception. It is the second largest employment creator after agriculture. This sector contributes significantly to the rural economy. It has been acting as a catalyst to overcome economic backwardness and hurdles and hence, the government has prioritised it recently to fulfil the economic momentum envisaged by them. With rapid industrialization, particularly after 1991 and subsequent reforms, this sector has lagged behind in terms of growth due to its unorganized structure, absence of market intelligence, lack of access to capital and a poor institutional framework and supports. This has happened despite the fact that this sector has enormous potential for employment generation and can have considerable contribution to GDP, tourism sector, rural income generation, poverty alleviation and socio-cultural development. Hence, this sector needs a great degree of institutional support for restructuring and bringing it into mainstream in the economy. This would also promote social entrepreneurs at large. Recent reforms suggest that the policy of federal government has outlined the economy parameters i.e., start up and stand up to take up this rural economy into different platforms through the innovators. As a result, there is a possibility that this sector may fulfil the economic development and the roadmap which is prescribed by the government as well as world financial institute. Purpose: Overall, this sector has huge potential and contributor to the rural as well as to national economy. The study has adopted three clusters in Odisha, considering its significant business values to the economy of Odisha as well as to some extent in export markets. Although, it has credential

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economy parameters for growth but certain number of issues have been constraints and affecting its growth and developmental path.

Paper Title: 37. Corporate Social Responsibility: Does One Size Fit All

Author(s): Anand Choudhary

Abstract: As multinational corporations (MNCs) increasingly shift base to developing countries due to reasons ranging from abundance of natural resources to cheap labor, (Muthuri et al., 2012) they also have to face a variety of often different demands from various stakeholder groups in those countries ranging from adopting quasi-government roles such as providing for education, healthcare, infrastructure and other facilities which many a times governments in those countries are unable to fulfil (Amadi & Abdullah, 2012), to other demands such as partnering with local governments to achieve international development goals. This more often than not creates a dilemma in front of the managers on whether to follow the corporate social responsibility (CSR) policies of their home-country or to tailor it according to the demands and expectations of local stakeholder groups including local communities in regions where the MNC operates. This paper seeks to find ways on how the managers of the MNCs operating in developing countries may manage the different needs and expectations of various stakeholder groups whilst advocating that one size fits all approach for CSR does not work.

Paper Title: 38. Sustainable Tourism: A Requisite for Peace to the Self in Conflict Zones

Author(s): Swati Samnotra

Abstract: Tourism undeniably is a major international industry bringing economic, political and social well-being for regions and its people. However, the prosperity through tourism brought various inimical impacts. The global concerns for environment helped emerge the concept of Sustainable Tourism. ( Buckley 2012). It is one such forms of tourism which has been sewed into the tourism fabric with the intentions of joining hands of all the stakeholders to contribute to the overall well-being of the community, environment and economy. Sustainable tourism as a social activity for promoting positive inclusive growth tends to bring harmony that also symbolizes Peace to the self especially for the communities living in the conflict zones.

Paper Title: 39. Yagna Spirit & Sustainability: Lessons for Modern Day Business

Author(s):

Mrunmayee Rath

Abstract: Introduction:The management philosophy emanating from the West, is based on the lure of materialism and on a perennial thirst for profit, irrespective of the means adopted to achieve that goal. There is a strong belief that ends justify the means. This phenomenon has its source in the abundant wealth of the West and so 'management by materialism' has caught the fancy of all the countries the world over, India being no exception to this trend. Materialism has also prompted a consumerist culture the world over. In our country also the consumerism of the new generation is bringing with it challenges of

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sustainability. Growth for the sake of growing and generating profit, is putting pressure on the environment and is encouraging irresponsible behaviour among people at large.

Paper Title: 40. A Case on Sustainable Urbanization of Jammu City.

Author(s): Malika Sharma

Abstract: In India, in particular, there has been a move towards building 100 new smart cities in the future in order to spur economic growth and urbanization. Using the case of Jammu, we have examined how global models of smart cities are provincialized in the state of J&K through local histories, politics and laws.

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