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CENTRAL Group consists of a variety of diverse investments in various corporations domestically and
internationally, each of which has become a leader in its respective sector
Business by geography 2
bntotal revenue$11 in 2018
countries17 networkacross
Malaysia
Indonesia
Retail / Property
Retail / Hospitality
Thailand Retail / Property / Hospitality
Retail / Property / Hospitality
Italy, Germany, Denmark Retail
VietnamChina, Japan, Laos, Cambodia
HospitalityMaldives, Oman, Qatar, Sri Lanka, Turkey, UAE
Hospitality
3
Key business lines focussing on customer centricity
CENTRAL Group at a glance
New Economy
Loyalty Program
Financial Services & Fintech
Hospitality
Retail & brands
Malls & Commercial Properties
CENTRAL Retail & Brands
The pioneer and leader of multi-format, multi-
category retailing in Thailand
Retail & Brands – Overview 5
2,600+Retail & Brands is CENTRAL Group’s most significant business. Covering both Asia and Europe, it
features dominant brands, modern retail systems and uniquely talented people
Retail stores
Retail & Brands categoriesFashion: Department stores, lifestyle centers, lifestyle & fashion brands
Hardline: Home décor & construction, electronics, office supplies, books & stationery
Food: Hypermarkets, Supermarkets and convenience stores
Major subsidiaryOne of the largest retail platforms in Southeast Asia with a diverse portfolio of market leading
businesses.
Retail & Brands – Department stores and lifestyle centers 6
Our retail network reaches all the major regions of Thailand, Vietnam, Italy and Germany*
A long-established luxury department
store in Scandinavia
IllumA group of large and luxurious
department stores in continental Europe
KaDeWeMunich’s most prestigious department
store
Oberpollinger
Thailand's no.1 department store brand
(Photo: Central Chidlom)
Central Department StoreThailand’s leading department store with the
largest number of branches nationwide
Robinson Department Store RobinsA vibrant shopping lifestyle in Vietnam’s
dynamic cities
A world-class luxury store, the no.1 in Italy
RINASCENTE
Hamburg’s most prestigious department
store
Alsterhaus
* together with SIGNA
The leading retailer of electrical appliances, IT
products, mobile phones, gadgets and
electronics products
Power Buy
Vietnam’s DIY stores
Vietnam’s electronics retailer
Home Mart
Nguyenkim
The one-stop car service center
Auto1
Thailand’s no.1 one-stop shopping retailer of
building supplies and construction materials
Thai Watsadu
Thailand’s first home decor department
store
Baan & Beyond
Thailand’s no.1 book, entertainment and
stationery store
B2S
OfficeMate
One-stop business solutions
Variety of categories each of which
targeting a specific group of customers in
Thailand and Vietnam; various food store
formats from world-class food stores to
convenience stores and farmers markets
Retail & Brands – Food and hardline categories 7
HARDLINE
FO
OD
Retail & Brands – Omni-channel platform 8
CENTRAL’s entire retail business is supported by an advanced omni-channel journey creating new
digital-enabled customer experiences
Click & Delivery, Click & Collect, Reserve & CollectCustomers can choose to have their goods delivered directly to them or use our Click & Collect or Reserve & Collect service to
collect their products directly in the store without waiting for product delivery to their homes
Chat & Shop – On Demand Shopping ServiceChat & Shop service allows customers to chat, ask questions, get advice and purchase their products through an instant
messaging service
Express Delivery Power by GrabSpecial express delivery is provided for Central Chat & Shop customers via Grab Express.
Founder and operator of Thailand’s largest and most prominent loyalty program
Retail & Brands – Over 27 million members across the globe 9
Offering seamless and
personalized customer
experience and a single view
of each customer within the
diverse group units and
thousands of close partners
with the help of modern data
management
16+ million members
9+ million members
2+ million members
OUR LOYALTY MEMBERSHIP
Growing ecosystem through partnerships with world’s leading New Economy platforms
New Economy – Partnership with JD.com, Grab, Common Ground & Pomelo 10
On a trajectory to become a
top tech company and market
leader in digital lifestyle
platforms, Central Group is
creating a new Central
experience through
partnerships with leading
global companies in the new
economy
Ride-hailing and Food
Delivery
An ecommerce &
marketplace JV with
JD.com
A fintech JV
with JD.com
A co-working space
venture
Omnichannel
Fast Fashion
Brand
Real EstateMalls & commercial properties & hospitality
CENTRAL Group is a market pioneer in
developing Thai retail and commercial
properties, and currently holds the largest
market share of net leasable area
Real Estate – Shopping malls portfolio
4+ million
CENTRAL Group is a market pioneer in developing Thai retail and
commercial properties, and currently holds the largest market share of
net leasable area
Malls & Commercial Properties has evolved with rapidly changing
market trends and continues to innovate and revolutionize the retail
experience for customers
Besides retail, CENTRAL Group has also developed offices, co-
working spaces and residential projects.
m2 of net leasable area
Thailand's premier shopping center
and retail developer
12
CENTRAL Group develops trademark shopping
centers in Thailand with expansion in overseas
exporting its retail property expertise through the
development of innovative world class shopping
centers in strategic markets
Real Estate – Shopping malls portfolio
Shopping Malls
90+
Thailand’s best-loved
department store and the largest
shopping complex in Southeast
Asia
CentralWorld
The global experience for
luxury & leisure
Central Phuket
Luxury Flagship Mall
located in the center of
Bangkok
Central Embassy
Thailand’s first
international luxury outlet
Central Village
A new landmark for the
future and
the new era for one of
Bangkok’s most endearing
heritages
Dusit Central Park
JV with Hong Kong’s
premier property Company
Hong Kong Land
Central Embassy Phase 2
Under Development
Under Development
13
Leading international hospitality chains originated in Thailand and one of the leaders in Thailand’s
chain restaurants business
CENTRAL Group owns and manages visitor accommodation at all
major Thai tourist destinations and around the world under own
banners as well as international brands. Hotels cover every segment
from luxury to economy hotels
Hospitality – Hotels and restaurants 14
15,000+Keys
~1,000Outlets in Thailand
CENTRAL Group has also pioneered restaurant chains in Thailand,
and operates well-known local, regional, and international food brands
such as Mister Donut, KFC, Auntie Anne’s, Pepper Lunch, Chabuton,
The Terrace, Yoshinoya, Ootoya, Tenya, Katsuya and Fezt