Upload
ystatscom
View
649
Download
0
Tags:
Embed Size (px)
Citation preview
RESEARCH ON INTERNATIONAL MARKETS
Provided by
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
April 2010
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Publication Date April 2010
Language English
Format PDF & PowerPoint
Number of Pages/Charts 104
Covered Countries Germany, Austria, Switzerland
Price €2,450(excl.VAT)
Central Europe B2C E-Commerce Report 2010 April 2010
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Central Europe B2C E-Commerce Report 2010
Key Findings
Company and Product Information
Covering Germany, Austria & Switzerland
• Online sales of goods in Germany reached EUR 15 billion in 2009, growing by +15% vs. 2008.
• ThemajorityofonlineshoppersinGermanyreliesonofflinepaymentslikeadvancepayment,invoices,and cash on delivery.
• During the 12 months prior to November 2009, 15 million people had bought online from the category “Fashion and Shoes” in Germany.
• Amazon.de,NeckermannandOTTOareamongtheleadingB2CE-CommerceplayersinAustria.
• Consumer electronics and media products were among the most successful product types in the Swiss B2CE-Commercemarketin2009.
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
A list of advantages• yStats.comprovidessecondarymarketresearch:Byusingvarioussourcesofinformationweensure maximumobjectivityforallobtaineddata.Asaresultcompaniesgetapreciseandunbiasedimpressionof themarketsituation.• Theanalyses,statisticalreportsandforecastsareonlybasedonreliablesourcesincludingnationaland internationalstatisticaloffices,industryandtradeassociations,businessreports,businessandcompany databases,journals,companyregistriesandnewsportals.• OurinternationalemployeesresearchandfilterallsourcesandtranslaterelevantinformationintoEnglish. Thisensuresthatthecontentoftheoriginalstudiesiscorrectlyinterpreted.• yStats.comdeliversallresearchresultsasPowerPointfiles.Alldatacanthereforebeuseddirectlyforboard presentations or be individually adapted. • Ifrequired,yStats.comprovidesin-depthanalysisforallresearchprojects.Simplysendusarequest.
About yStats.com
• Foundedin2005,yStats.comiscommittedtoresearchofobjective,demand-basedandup-to-datedataon marketsandcompetitorsfortopmanagersfromvariousindustriesincludingretail,homeshopping, e-commerce, telecommunications, logistics and energy. • HeadquarteredinHamburg,Germany,thefirmisaspecialistforsecondaryresearchwithastrong international focus. • MajorclientsincludeOttoGroup,Wirecard,CreditSuisse,Deloitte,RedBull,BeiersdorfandDeutschePost.
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Central Europe B2C E-Commerce Report 2010
3. Shares
• B2C E-Commerce Share on total Retail and Distance Selling in Germany, in %, 2003-2009• Share of Goods and Services on B2C E-Commerce Sales in Germany, in %, 2008-2009
4. Products
• ProductCategoryRankingforE-CommercebyOn- line Shoppers in Germany, in millions, April 2009• BreakdownofB2CE-CommerceSalesandSales Growth in Germany, by Non-Food Segments, in %, 2008-2009• Top5ProductCategoriesorderedOnline,byAge Groups in Germany, in %, 2009• Top10OnlineProductsboughtbyConsumersin Germany, in %, 2008• Top10OnlineSalesinGermanybyProduct Category, excl. Services, in EUR million, 2008• TypesofGoodsandServicesboughtOnlinein Germany, compared to the EU27 Average, in %, Q2 2008
1. Trends
• Germany vs. EU Broadband & Internet Usage Indicators, 2004-2008• Reasons for Internet Access in Germany, in % of Internet Users, 2009• GeneralTrendsinB2CE-CommerceinGermany• B2C E-Commerce of Clothing and Fashion in Germany• Growth Potential of the various German Online ConsumerTypes,2009• ValueandNumberofOnlinePurchasesand Average Spending per Online Purchase in Germany, 2007-2008• MobileDeviceTrendsinGermany:TopMobile DeviceFamilies,TopSmartphoneOperating Systems• MobileDeviceTrendsinGermany:MobileContent Usage
2. Sales
• B2C E-Commerce, Retail and Distance Selling Sales in Germany, in EUR billion, 2003-2009• B2C E-Commerce Sales (Goods only) in Germany, in EUR billion, 2001-2009• B2C E-Commerce Sales of Non-Food Products in Germany, in EUR billion, 2003-2009• B2CE-CommerceandTravelSalesinselected European Countries, including Germany, in EUR billion, 2014f• B2C E-Commerce by Country in Europe, including Germany, in GBP billion, 2009 & 2010f
Table of Contents (1 of 4) - Germany
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Central Europe B2C E-Commerce Report 2010
5. Users / Shoppers
• Individuals in Europe using the Internet on average daily or almost every Day, including Germany, in %, Q1 2009• Development of Internet Users (millions) and its Percentage of Country Population in Germany, 2001-2009• Forecast of Internet Users (millions) and its Percentage of Country Population in Germany, 2008-2013f• Internet Usage by Category and Gender in Germany, in %, 2008• Internet Usage by Category and Age Group in Germany, in %, 2008• Development of Internet Shoppers (millions) and their Percentage of Internet Users in Germany, in %, 2001-2009• Number of Online Shoppers in selected European Countries including Germany, in millions, 2014f• Internet Shoppers in Europe by Gender, including GermanyrankedbyTotal,in%,Q12009• Internet Shoppers in Germany by Age Groups, compared to the EU27 Average, in %, 2008• Share of Internet Shoppers in Germany, compared to the EU27 Average, in %, 2004, 2006, 2008 & 2009• Average Expenditure (in EUR) and Purchasing Frequency of B2C E-Commerce Consumers in Germany, 2008-2009• Percentage of Households in the EU with Internet Access / Broadband Connections, in %, Q1 2007- Q1 2009• TotalBroadbandSubscribersinGermany, compared to USA and the OECD, 2003-June 2008• TotalBroadbandSubscribersper100Inhabitants in Germany, compared to USA and the OECD Average,2003 -June 2008• Broadband Subscribers in Germany, by Access Technology,comparedtotheOECDAverage,in%, June 2008• Daily Internet Access and Broadband Penetration in EU Comparison, 2008
Table of Contents (2 of 4) - Germany (cont.)
6. Players
• Leading B2C E-Commerce Players in Germany; by Online Sales in EUR million, 2008• Leading B2C E-Commerce Players in Germany; by UniqueVisitorsandAudienceReach,February 2010• Leading B2C E-Commerce Players in Germany; by Number of Online Shoppers (million), April 2009• Leading B2C E-Commerce Players in Germany; by Number of Customers (million), 2008• Leading Shopping Clubs in Germany; by Sales in EUR million, 2009• Facts about Amazon.de• Facts about Otto.de• FactsaboutNeckermann.de• Facts about eBay.de
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Central Europe B2C E-Commerce Report 2010
3. Shares
• B2C E-Commerce Share of total Retail Sales in Austria, in %, 2006-2008 4. Products
• Goods and Services purchased online in Austria, in %, February-April 2009• TypesofGoodsandServicesboughtonlinein Austria, compared to the EU27 Average, in %, Q2 2008
5. Users / Shoppers (cont.)
• Internet Users in Austria by Age and Gender, in %, 2003-2009• Internet Shoppers in Europe by Gender including Austria,rankedbytotal,in%,Q12009• Internet Shoppers in Austria by Age Groups, compared to the EU27 Average, in %, 2008• Internet Shoppers in Europe by Gender including Austria,rankedbytotal,in%,Q12009• Internet Shoppers in Austria by Age Groups, compared to the EU27 Average, in %, 2008• Number and Share of Online Shoppers in Austria, in % of Population, February-April 2009• Internet Shoppers in Austria, compared to the EU27 Average, in %, 2004, 2006, 2008 & 2009• Internet Shoppers in Eastern European Countries, including Austria, in % of total Internet Users, 2007-2008• Internet Shoppers in Austria by Age Groups, compared to the EU27 Average, in %, 2008• Broadband Subscribers in Austria, compared to Germany, USA and the OECD, 2003-June 2008• Broadband Subscribers per 100 Inhabitants in Austria, comp. to Germany, USA and OECD Average, 2003-June 2008• Broadband Subscribers in Austria, by Access Technology,comparedtotheOECDAveragein%, June 2008• Share of Households with Broadband Internet Access in Austria, by Province, in %, 2009• Daily Internet Access and Broadband Penetration in Austria in EU Comparison, 2008
6. Players
• Leading B2C E-Commerce Players in Austria; by Assortments• Leading B2C E-Commerce Players in Austria; by UniqueVisitorsandAudienceReach,February 2010• Facts about Ottoversand.at• FactsaboutNeckermann.at• Facts about Eduscho.at
1. Trends
• GeneralB2CE-CommerceTrendsinAustria• Proportion of Internet Users in CEE Countries including Austria, as % of the Population, 2008 & 2009• Households with Computer, Internet and Broadband in Austria; Persons with Computer and Internet in Austria, 2002-2009• Reasons for People’s Internet Usage in Austria, by Age, in % of Internet Users, January-April 2009• Broadband and Narrowband Penetration in Austria, by Region, in %, January 2009• Austria vs. EU Broadband & Internet Usage Indicators, 2004-2008
2. Sales
• B2C E-Commerce, Retail and Distance Selling Sales in Austria, in EUR billion, 2006-2008
Table of Contents (3 of 4) - Austria
5. Users / Shoppers
• Individuals in Europe using the Internet on average daily or almost every Day including Austria, in %, Q1 2009• Development of Internet Users and its Percentage of Country Population in Austria, 2000-2009• Share of Households having a Computer in Austria, by Province, in %, 2009• Share of Households with Internet Access in Austria, by Province, in %, 2009• Percentage of Households in the EU with Internet Access / Broadband Connections, including Austria, in %, Q1 2007-Q1 2009
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Central Europe B2C E-Commerce Report 2010
3. Shares
• B2C E-Commerce Share of total Retail and Home- Shopping Sales in Switzerland, in %, 2008
4. Products
• Online Grocery Shopping, total and average Spending in Switzerland, 2008
5. Users / Shoppers
• Development of Internet Users (millions) and its Percentage of Country Population in Switzerland, 2000-2008• Reasons for Internet Usage in Switzerland, in % of Population aged 15+, 2008• Regular Use of the Internet by People aged 14 and older in Switzerland, in %, April-September 2008• Broadband Subscribers in Switzerland, compared to Germany, USA and the OECD, 2003-June 2008• Broadband Subscribers per 100 Inhabitants in Switzerland, compared to Germany, USA and the OECD Average, 2003-June 2008• BroadbandSubscribersbyAccessTechnologyin Switzerland, compared to the OECD Average, in %, June 2008
6. Players
• Leading B2C E-Commerce Players in Switzerland; by Assortments• Leading B2C E-Commerce Players in Switzerland; byUniqueVisitorsandAudienceReach,February 2010• Facts about LeShop.ch
1. Trends
• B2CE-CommerceTrendsinSwitzerland
2. Sales
• Development of B2C E-Commerce, Retail and Distance Selling Sales in Switzerland, 2006-2008• B2C E-Commerce Sales by Country in Europe, incl. Switzerland, in GBP billion, 2009 & 2010f
Table of Contents (4 of 4) - Switzerland
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Trends Sales Users / ShoppersProductsShares Players
The number of Internet users in Germany reached 44 millions in 2009, accounting for 67% of the total population.
Trends Sales Users / ShoppersProductsShares Players
80 80%
Development of Internet Users (millions) and its Percentage of Country Population in Germany, 2001-2009
67%66%63%
60%58%55%54%
44%50
60
70
(mil.)
50%
60%
70%
ulat
ion
28
34 36 38 3941 43
25
4439%
30
40
50
Inte
rnet
Use
rs (
30%
40%
50%
of C
ount
ry P
opu
0
10
20
1 2 3 4 5 6 7 8 9
0%
10%
20% %
2001
2002
2003
2004
2005
2006
2007
2008
2009
Number of Internet Users % of Country Population
30
Definition: Occasional Internet Usage, Basis: Online Users 14+
Source: ARD/ZDF, May 2009
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Trends Sales Users / ShoppersProductsShares Players
Amazon was the leading B2C E-Commerce player in terms of unique monthly visitors in Austria (1.2 million in February 2010).
Trends Sales Users / ShoppersProductsShares Players
Leading B2C E-Commerce Players in Austria; by Unique Visitors and Audience Reach, February 2010Leading B2C E-Commerce Players
by Unique VisitorsLeading B2C E-Commerce Players
by Audience Reach
320
420
1200
i l t
ottoversand.at
amazon.at
6,9
20
i l t
otto.at
amazon.at
290
320
240neckermann.at
eduscho.at
universal.at
4,7
5,2
4neckermann.at
eduscho.at
universal.at
18
40
64
yves-rocher.at
quelle.at
laredoute.at
0,3
0,6
1
yves-rocher.at
quelle.at
laredoute.at
18
0 200 400 600 800 1000 1200 1400
donauland.at
in thousand
0,3
0 5 10 15 20 25
donauland.at
in %
82
Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month;Ranking based on company list of previous chart. Selected online players with high traffic may not be included.
Source: Google
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Central Europe B2C E-Commerce Report 2010
Samples
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: [email protected] Internet: www.ystats.com
REPORT ORDER FORM
Place Your Order as Follows:
Call us at + 49 40 39 90 68 50
Fax us at + 49 40 39 90 68 51 using the form below:
Scan and Email us at [email protected] using the form below:
I would like to order the following report(s):
Report Title Publication Date Price (€)
An invoice will be sent to your company. Please complete your contact details.
Title: Mr/Mrs/Ms First Name
Last Name
Job Title
Company
Email Address
Telephone Number
Fax Number
Address
City State/Province
Country Post Code/ZIP
All Forms must have a signature to confirm your order:
Signature
EU Companies must supply VAT No
Purchase Order No (if required)
Order Date
Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If you do not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.
Report Order Form