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O n behalf of myself,my wife Pam, and the
entire McIlroy family, it is
my pleasure and privilege
to thank everyone who
has contributed to the
success of our organiza-
tion throughout the years
and especially during
2005, our centennial year.
Ive headlined my welcome to this commemorative
issue of THE BAGPIPER: All In The Family because of two
reasons. First: Robroy Industries is an uncommon company
in many ways, among them the fact that of all family owned
businesses in the U.S. only 4% have survived into the fourth
generation. This remarkable achievement has been made
possible because we have supported each other throughout
the years in ways that go above and beyond the ordinary.
Second: Our family includes each and every one of
you regardless of your surnames! Together we have built an
organization that has been exceptionally successful for 100
years.We produce the highest quality products within the
marketplaces we serve. Our unity and our uncompromising
drive to be the best will serve us well as we begin our
second century.
R o b r o y I n d u s t r i e s S p e c i a l C e n t e n n i a l I s s u e
ALL IN THE FAMILY
I hope you enjoy this special issue of THE BAGPIPER
is the story of our company. It is the story of the collective
contributions of thousands of Robroy employees over 100years.
Thank you.
Peter McIlroy II
CEO and Chairman of the Board Robroy Industries
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Our story began in 1878 inthe little town of Addiewell, Scotland.That was the year that my grandfatherPeter McIlroy was born into a familywith five brothers and sisters. Thefamily was relatively poor by todaysstandards and consequently, as youngteenagers the two oldest boys, Jamesand Peter, decided to move to theUnited States to make a better lifethere. So, they went to Philadelphiaand found employment. After anumber of years they raised enoughmoney to send back to Scotland fortheir four brothers and sisters.Eventually, all six of them ended upin the small town of McKeesport,
Pennsylvania, which is a mill town nottoo far from our current headquartersin Pittsburgh, Pennsylvania.
Because he now lived in amill town, Peter McIlroy went to workin a steel mill where he gained somefamiliarity with steel pipe. He workeda machine earning five cents an hourfor 12 hour days. He then found thathe could work two machines at thesame time, and asked for a raise.What he received was only a smallincrease from five cents to six centsan hour. He did not see the fairness inthat and after complaining vociferous-ly, soon found himself out on his ear.He now had a reputation as a bad
apple and couldnt get a job in anythe other local steel mills.
As a result, Peter ended up as night watchman in a black enameleceilings factory that was bankrupt.During long hours spent alone, hiscuriosity got the best of him. With
little bit of knowledge about pipe hbegan dipping small samples of pipinto vats of black enamel, and hefound that, if he drew the pipe outvery slowly, he could get a nice,shiny black coating on the pipe.Coincidentally, at about this time hheard about a product that was juststarting to be used. That product wasteel conduit.
Prior to that time , electricitywas run through wires that werestrung by something called knob antube. Steel conduit was a significanimprovement because it allowedelectrical wires to be run inside aprotective tubular. The problem, of course, was that steel was vulnerab
to corrosion. Peter saw an opportunto protect steel conduit againstcorrosion through the process of blenamel dipping. To make this a reahowever, he needed money and evetually found a man named Pattersowho could supply the necessary fun
In 1905 , my grandfather, Peter
CELEBRATING OUR FIRST AND N
PeterMcIlroy
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Construction begins for Etna plant in 1908.
Enameled Metals Co, Etna PA, 1911
Pipe inspection
Cutting pipe into 10 foot lengths
Vats of acid for pickling
Pickling & rinsing
McIlroy, and Mr. Patterson started alittle company, Enameled MetalsCompany, to make conduit in thesmall mill town of Etna, Pennsylvania.
They bought pipe from Spang-Chalfant, a local pipe mill. The first
thing they had to do was cut 20-footlengths into 10-foot lengths using veryrudimentary equipment.They cutthreads on each end of the 10 footlengths and then cleaned the rust off the pipe by a process called pickling.The wooden vats they used for acidmade the plant look like a winery.Workers hung the pipe vertically and
dipped it into the vats to clean offthe rust and get it ready for blackenameling.
Then they dipped the pipeinto an in-ground vat of black enamel.After the pipe was coated, threadprotectors were applied with a woodenmallet. My grandfather, I understand,was quite inventive and had nearly 30patents in his name. One of them wasfor thread protectors.
The next step in the processwas to attach labels. The first pipethat they coated and labeled wascalled the Pittsburgh Standardbrand which is significant becausethat eventually became the name of
the company.The pipe was then moved
through the plant on heavy ironbuggies. Interestingly, this equipmentvirtually never wore out and some of it was still in use in various plantswhen I started with the company in1965.
Painting the ends by hand
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Thread protectors applied with mallet
Applying labels
Iron buggies for pipe transport
Pickling raw couplingsBending conduit elbows
Etna work force
Coil & Bending department
Dipping pipe into black enamel
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Conduit needed to beconnected by couplings and for thefirst years they purchased couplings.In 1918, however, Peter McIlroy andMr. Patterson together with mygrandfathers first cousin, Jim Lamond
(affectionately referred to as WeeJimmy), started a company in thenearby town of Allison Park andthere they made their first conduitcouplings. Pittsburgh Pipe andCoupling Co. (later renamed AnvilProducts) was led over the years bymy uncle, Jim McIlroy, and later bymy cousin, Bill McIlroy. The couplings
were then sent back to Etna forpainting and application to the pipe.
Another thing that they didin the early days was develop atechnology to bend pipe. They starteda little department for pipe coilingand bending. Ultimately, that bendingtechnology was used to make conduitelbows so that conduit could be
installed around corners. Of course,were still making conduit elbowstoday in Avinger, Texas as part of ourECN/KORNS operation.
After we sold black enameledpipe for many years, we came up witha new way of coating and protectingagainst corrosion galvanizing. Overthe years, we made both electro-
galvanized and hot dipped galvanizedconduit.
Hot dip galvanizing wasaccomplished in a kettle of moltenzinc whereby the pipe was coatedboth inside and out. After inspection,the pipe was threaded on both ends.Actually, the threading equipment
Enameled Metals Co.,1930 (black buildings on left)
Pittsburgh Standard Conduit display
Pickling before hot dip galvanizing
Warehousing - horizontal and vertical storage of pipe
Threading pipe on both ends
Transport to warehouse
Hot dip galvanizing Finished conduit shipped by rail
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hasnt changed a whole lot since bathen. Were still doing somethingsimilar today inGilmer, Texas.The pipe was then warehoused.
One of the interesting thingis that they stored pipe on endvertically whereas we always store horizontally. At that time, the produwas shipped by rail as opposed totruck. Our very first shipments wermade by horse and buggy in Pittsburto McCullough Electric Supply Co
The company went throughsome very difficult times. One of th
was the Great Depression of the 193Then a unique thing happened thatdoesnt happen to most businesses. Tplant was totally covered by water the Great Flood of 1936. It was readeep in Etna as much as 18 feet.Twater got so high that it overflowedinto the vats of black enamel whichfloated all over the town of Etna.When the water receded the blackenamel coated everything in Etna.
Another difficulty for ourcompany was the fact that theAmerican labor movement was veractive at that time. In a jurisdictionbattle between the AFL and the CIOthere was a boycott of products ma
by our company. Its interesting tonote that it was such a timely eventthat the story of our little companywas on the front page of the WallStreet Journal in 1937.
Not the first and not our lastfire was the Fire of 1948 in the planin Etna.
Flood of 1936, Etna
After the fire of 1948
Labor strife headline, September 3, 1937
The Peter McIlroy family (young Robert on far left.)
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While all of this was going on, our Peter
McIlroy was growing his family. He married
Mary Gibson from Northern Ireland and they set-
tled in Allison Park, Pennsylvania, not too far
from Etna. They had three children, James, Jean,
and Robert, the latter of whom was my father.
The McIlroys had many family gatherings
out in Allison Park and, as time went by, it
became apparent that McIlroy men were
enamored by automobiles. My grandfather hadone of the earliest cars in the city of Pittsburgh
and my father developed an enthusiasm for cars
which he never lost.
My father, Bob, found his love in the late
1930s. She was Pat Fox from Syracuse, NY.
In 1939 she and my father were married. Soon
they moved to Detroit where he went to work
for a steel company.
Upon the death of Mr. Patterson, the
cofounder of the company, it was discovered
that he had embezzled a considerable amount
of money from the company over the years.TheIRS sent two investigators who spent two years
in the Etna office trying to determine the extent
of the fraud. At the end of that endeavor, they
presented a jeopardy tax assessment for a
significant amount of money that had to be
paid back to the government in 10 days or the
company would be liquidated.
My grandfather called my father, who
was still in Detroit, and asked him to come backand help. Dad did come back and, with the
contacts that he had, they were able to raise
enough money to save the company fromliquidation.Afterwards, my grandfather
convinced Dad to leave the company in Detroit
and come to work for Enameled Metals
Company.
James, Jean,and BobMcIlroy
Family and friends in Allison Park
The Peter McIlroy family (Bob onrunning board.)
Dad and Mother as newlyweds
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In 1950, after many years of
legal battling, the McIlroy family
was able to buy out the Patterson
interests in the company and take
complete ownership. My father
deserves the most credit for this
achievement and in 1952 waspromoted to the position of
President.
Dad was a dynamic personand I think a word that describes
him is builder. Some people in a
position of leadership will decide
to leave things as they are. Others
might let things go backward butDad was always interested in
going forward. In 1952, he
embarked on an extraordinary
expansion for the company. The
first step was to move east near
the metropolitan areas.
We needed to be near a
pipe mill. U.S. Steel had justopened the Fairless Works in the
town of Morrisville Pennsylvania,
so the first endeavor for Dad and
his team was to build our own
plant in Morrisville. It was much
nicer than the Etna plant. It had
more room; it even had concrete
floors! We installed an automated
conveyer system for the cleaning/
pickling operations and a new hotgalvanizing operation. Instead of
using rail exclusively, we began to
bring materials in by truck and
we also began to ship product
out by truck.
One of the things thatDad started at this time, whichwe still do today, is to have pltours and meetings with ourmanufacturers reps and ourcustomers right in our factorie
so that they would understandhow the products were made anknow more about our compan
To carry the story of Morrisville forward, Ill just tait to its conclusion. In 1961, thoperation was moved to TexasDad then bought two plastic-
related companies. One wasVenango Plastics and the otheone was Seneca Tool and Diethat made molds for plasticmolding. They moved theseoperations into the empty planin Morrisville and made it intoplastic custom molding operatiand, in fact, thats where I
started with the company in1965. In that plant, we hadmore than 20 injection moldinmachines and we had an extrufor making PVC conduit.
In the late 80s, we decidto modernize all of the equipmand we bought a lot of newinjection molding machines.Whooked them all up I recall onFriday night, videotaped everything because we were going pull the switch and start the neoperation the following Mondmorning. I got a call in the miof the night a Saturday nighfrom the manager who told m
Enameled Metals Company Christmas Party, 1947
Two Peter McIlroys Cindy & Peter McIlroy
Check that paid the Patterson estate, 1950
Dad becomes President ofPittsburgh Standard Conduit Co., 1952
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50th Anniversary, 1952
Three-generation picture
Morrisville, PA plant, 1955
Morrisville plant interior
Meeting in factory
Small acquisition
Peter and Mary McIlroy, 50th Anniversary
Morrisville hot dip galvanizer
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that the entire plant had caught fire.As a matter of fact, it burned to theground.
The good news is that ourinjection molds were all stored in abuilding nearby. We didnt lose any of
them, so essentially, we were still inbusiness.
One of our competitors boughtall of those molds from us at anextraordinarily good price and so wemanaged to dodge that bullet.
Now, lets move back toPittsburgh. The Etna plant was on itslast legs and my father thought itwould be a good idea to have amodern conduit plant nearby.Therefore, we moved about 5 milesup the Allegheny River to a placecalled Verona and built a conduitplant there.This was a 100,000square foot plant on the site whereour headquarters is today.
We also built a contemporaryoffice building right along the riverwhich was quite extraordinary at thetime in terms of its architecture.When the operation was finished itwas the most modern conduit mill inthe world. The bad news was that,shortly after going into operation inVerona, we suffered two long strikes.The net effect was that we wereessentially put out of business inVerona and my father closed theplant for two years in order to getaway from the union that we had atthat time.
Then, while that plant wasclosed, another very important thinghappened a true watershed
moment. My father decided, if wergoing to continue to expand andbuild new plants, we needed to havmore money.
Companies were beginningto go public and in 1959 my fath
did indeed take that path for ourcompany by selling 46 percent of tcompany to the public. It was awatershed moment for one particulreason...had we not done that, wewould have gone out of businesswithin the next four years.
Unknown to my father, themarket was about to go into acontraction. The post-Korean Warboom was gone and there was anoversupply of conduit. The conduitindustry suffered a recession andthe price of conduit went down 35percent almost overnight. As a resuour company lost money for fouryears in a row; but because of theinfusion of capital, Dad was able tokeep the company going and actualmake some acquisitions whichenabled us to move into new fields
One of the things he decidedto do was move to another part of the country. Texas, in particular,wasbooming at that time so Dad decideto look for a place in East Texas nethe Lone Star Steel Pipe Plant. Theinterviewed people from manydifferent communities. The town thultimately won our allegiance wasGilmer, Texas and we signed on thedotted line with the Gilmer IndustrFoundation for the land to build theplant that is our cornerstone planttoday in Gilmer, Texas.
Disastrous fire in Morrisville, 1990
After the fire
Pittsburgh Standard Conduit Co.Verona office & plant, November, 1958
Guests came by boat to the open house for new office, 1958
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Deal signed to build new conduit plant in Gilmer, TX
46% of company was sold to the public in 1959
Automated handling
More space
Pickling & cleaning line
Verona plant, 1958
Gilmer plant, 1962
Peter, Jim (Bobs brother) and Bob McIlroy at new Plasti-Bond conduit line in Gilmer
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Shortly after the Gilmerfacility was built, Doug Burrus,our manufacturers rep for Texas,persuaded my father to go toHouston to look at a tiny companythat was putting a plastic coating
on our steel conduit. It lookedlike a perfect fit and after a longnight of negotiating, we boughtHouston Coating and Bonding forthe sum of $25,000. They made aproduct called Plasti-Bond whichis still today our premium productline.
Plasti-Bond was immediately
moved to Gilmer and we startedbuilding a series of coated conduitlines. At that time in 1967, wechanged the name of the companyfrom Pittsburgh Standard ConduitCompany to Robroy Industries.
Robroy was a great namebecause of our Scottish heritageand because the Rob from Robert
and the Roy from McIlroy made alot of sense. It was a short name,easy to remember, and it didnttie us to one product, like conduit,or one city, like Pittsburgh. Ivebeen so glad to have that namewhich has a wonderful reputationtoday.
Gilmer became the hub of activity for the company. It was agreat center of operation for us.
We went through agrowth period and,as we grew, webegan to buy andoperate our own fleetof trucks.We had 27
trucks at the peak of ourgalvanized conduit era.
In 1969, my grandfatherpassed away but behind himcame a fourth generation mysons, Jeff and Rob.
As our plant operationswere expanding during this timewe decided to separate themanufacturing of elbows,couplings and nipples from theconduit operation and we bougha building in the small town of Avinger, Texas near Gilmer. Westarted to manufacture conduitelbows there and eventually gotto be a pretty good-sized manu-facturer of elbows. That operatioECN/KORNS, is still active todand doing quite well.
Now, lets move back tothe empty plant in Verona. As yrecall, we had the labor strike.
We shut down for two years.Then Dad and his team boughta company called the WarrenCorporation that made metallaboratory furniture and movedit into that Verona plant. Thatoperation was never successfuland we eventually closed it dow
The Verona plant, howeverwas made into a coating operationand the heart of that coatingoperation was a vertical fluidizebed line.That was really quite aimpressive piece of machineryand it was used to coat pipe hunvertically for powder coating. Athat time, we had a product that
Houston Coating & Bonding, Houston TX, 1961
First Plasti-Bond fittings coating operation Houston, TX
New name, Robroy unveiled in Gilmer, 1967
Robroy fleet of trucks
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Hub of activity at Gilmer: a management conference in 1967
Peter and Mary McIlroy with Jean Lamond Cesar and Jim Lamond, 1967
Peter McIlroy, 1878 - 1969
Fourth generation of McIlroys
After the 1972 Gilmer fi re
Plant rebuilt
Avinger plant
Conduit elbows outside the Avinger plant
Fluidized bed coating line - Verona, PA
Pipe hung in fluidized bed coating line
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we called Rob-Kote that wascoated on the exterior by this process and we had another product calledTwin-Kote that was coated inside andout.
We also got into the gasproducts business. We put plasticcoating on gas risers that were usedto get natural gas from the groundup to meters on the side of homesin Western Pennsylvania. There wasno market except in the immediatetri-state area but we built thatbusiness up from nothing to about$5,000,000. Eventually we decidedit didnt fit with our other productofferings so we discontinued thatproduct line.We also coated inVerona with PVC plastisol thefittings that are used with Plasti-Bond conduit.
In 1977 we took anotherfascinating turn. The samemanufacturers rep who had pointed
us toward Plasti-Bondtold me that there wasa company that mightbe for sale up inMichigan that made
Plastic coated gas risers - Verona
Plastisol coating of Plastibond fittings - Verona
John Stahlin, Robert G. McIlroy, Lyle Jackson, Peter McIlroy II
Stahlin Brothers 1977
75th Anniversary, 1980
Anniversary Party
Stahlin plant, Belding MI, 2001
Stahlin fiberglass enclosures
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fiberglass boxes. He suggestedthat we try to buy StahlinBrothers. I went up to see JohnStahlin and eventually we boughtthe company. At that time, theywere mostly hand lay-up
manufacturing but they did havea couple of molding machines.Today, we do 95 percent of ourmanufacturing by molding.
Stahlin had a line of fiber-glass electrical enclosures that westill sell today but we have comeup with far more sophisticatedand attractive enclosures as partof our product offering. I dontthink its unfair to say that weare the leading manufacturer of fiberglass enclosures in the worldtoday at Stahlin, which is locatedin Belding, Michigan.
This was also a watershedmoment for the company. Things
were very bad in the conduitbusiness through the 60s and 70s.We realized that galvanized pipehad become a commodity but wewere stuck in the business.When
we bought Stahlin, it enabled usto go out of the galvanizedconduit business and we did.We focused instead on the Stahlinproduct line and the Plasti-Bondcoated conduit product line.
Overnight that transformed ourcompany into a profitable, growing,healthy company. The results of that decision helped us flourishfor the next 25 years.
During our 75th anniver-sary year, I was made President of the company and the first thing
that I did was suggest that we gonorth to Canada.We could notsell into Canada because of veryhigh tariffs so we bought acompany called Co-Na-Cote andbuilt a pipe coating operation inGuelph, Ontario. It ran profitablyfor many years but the tariffscame down gradually and when
NAFTA was enacted, there was nolonger a need to have a separatemanufacturing operation there.We closed that operationin 1993.
Robroy directors at Guelph plant opening
Four-generation photo, 1980
Conduit plant in Guelph, Ontario
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While I was going north,Dad was going south to Destin,Florida where he and Mother retireThe first thing he did was become Mayor of Destin, and to satisfy hisbusiness cravings, we bought a littl
motel named the Dreams End MoWe tore it down and built the RobrLodge and Marina which was awonderful place.
We bought a boat, theRobroy, did a lot of fishing andtook a lot of our customers and ouragents on memorable fishing trips.was a place that people especially
our customers really enjoyedvisiting. Destin had one of the mosbeautiful natural harbors anywherein the United States.
While Dad went south, Idecided to go west and I found acompany that made corrosion-resistant pipe, not for the electricalindustry, but for the oil industry. Itsname was Rice Engineering andOperating in Great Bend, Kansas.When I saw this place, I just knewwas for us. They took oil field tubicleaned it out on the inside and puta fiberglass liner inside to resistcorrosion. This was a corrosionresistant pipe product for a differenmarket. We had four lining plants i
Great Bend, Kansas; Choctaw,Oklahoma; Abilene,Texas and HobNew Mexico.
Finally, we built a plant inOdessa, Texas and consolidated allpipe operations there. We havechanged the name of the companyto Duoline Technologies and we
Dreams End Motel
Robroy Lodge and Marina
Fishing boat - Robroy
Bob McIlroy and friends
From the brochure
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manage salt water disposal systemsfrom our office in Hobbs, New Mexico.
At that point in our historyI thought, We have fiberglassenclosures, why dont we have metalenclosures? So we bought a company
in Jacksonville, Florida calledElectromate which made metalenclosures.We also bought anothercompany called Keystone in Fremont,Indiana which also made metalenclosures.We called them allElectromate Enclosures. Unfortunately,it was not a particularly good business.It turned out to be more like the
galvanized conduit business acommodity. We never got the marginswe wanted but I did get very fortunate.A large enclosure manufacturer fromGermany came to the United States.
Pipe to be lined with Duoline
Rice Engineering headquarters, Great Bend, KS
Electromate Enclosures plant, Jacksonville, FL
Duoline plant in Odessa, TX
A Rice Engineering sales meeting
A Duoline lining plant in Choctaw, OK
Rice Engineering plant in Great Bend, KS
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They wanted a quick entre intothe U.S. market and they boughtElectromate from us at a verygood price.
In 1992, I found a companyin California called Trimm
Industries that made metalenclosures for the computerindustry. This sounded good tome. The computer industry wasbooming and we knew how tomake metal boxes.Therefore, webought the company from CarltonTrimm. It was in North Hollywood,California. Quickly, we moved it to
Las Vegas to get away from theCalifornia costs and we built aspectacular new plant.
Shortly after that, wefound another enclosuremanufacturer making a similarproduct but more technologicallyadvanced.The name of thatorganization was Sigma. In 1995
we bought Sigma and movedthose two product lines togetherinto our new Las Vegas building.We then built plants in ColoradoSprings and Nottingham, England.Unfortunately, it proved to be alow margin business and we wereunable to compete in the fast-moving computer market. Trimm
became a large financial drainand we sold the business in 2002for practically nothing. It was abig mistake but we learned somevaluable lessons.
Since the sale of Trimm, ourcompanywide performance hasbeen at record levels year afteryear.
In 1995 Robroy Industrieswas decentralized. We had a roof vice presidents upstairs in oVerona headquarters for years.We decided to move everybodout to the manufacturing
locations so that they could rutheir own businesses. The Verooffice then became a smallcorporate headquarters operatio
That was also a watershemoment because it gave us amuch more nimble organizatioand required that we develop a
consistent culture for all of thediverse Robroy operations. Inresponse to that need wedeveloped the Robroy Vision five principles that all Robroyteammates live by today.
Its funny how things turout. In 1995 I hired four genermanagers to run our four keyoperations. Of the four people hired, the one I was a littleworried about proved to be thestrongest. Today the other threare gone and he, David Marshis now our President and ChieOperating Officer.
Another very important
thing happened just four yearsago. In 2001, we bought thecompany back from the publicso, once again, it is owned bythe McIlroy family and we areprivate business. Were organizas an S corporation.
Employees at the Electromate Division
Electromate Enclosures
Trimm plant, Las Vegas
Robroy directors with Trimm Technologies products
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Recently we made two moreacquisitions.We bought two of our threeremaining competitors in the coatedconduit marketplace Perma-Cote andKorKap. Now we own three of the fourcoated conduit brands that are sold in theUnited States.
That brings us up to date but I will
mention four people who are significantto us as we move into our next 100 years.First of all, we have the fourth generationof McIlroys coming along.
Jeff, my oldest son, has been with thecompany for 15 years. Hes worked in ourheadquarters; the Verona plant; Las Vegas;Colorado Springs; Gilmer, Texas; andnow hes in Belding, Michigan as the
Rob McIlroy
Jeff McIlroy
David Marshall andPeter McIlroy II
International Business Manager for ourfiberglass enclosure products.
Rob, my youngest son, has been withus for 13 years. Hes worked in Verona;Jacksonville; Fremont, Indiana; and Gilmer,Texas; and is the National Sales Managerfor our three brands of coated conduit.
We also have an exceptionalteammate in our CFO, Mike Deane. As Imentioned earlier, David Marshall becameour Chief Operating Officer and thePresident of the company several yearsago and helped to lead the company tothree record-setting years in a row includinga level of profitability in 2005 which wasthe best in our entire 100 year history!
Mike Deane
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In conclusion, we are an uncommon company.
Only 4% of all family businesses survive into thefourth generation. After a century, we are not merelysurviving we are prospering and progressing a factfor which I thank all those who helped make thishappen. I truly believe the best is yet to come!
Peter McIlroy II
CEO andChairman of the Board Robroy Industries
After more than three decades as our competitor, Ilan Bender(second from right), founder of Ocal PVC-coated conduit, joined the Robroy family in 2005.