Centenary Members’ Guide

Version 2 - 20 December 2013

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Table of Contents PART A – MEMBERS’ GUIDE ............................................................................................................................ 3

Message from the President and CEO ............................................................................................................. 3

How it all Began in Australia ............................................................................................................................ 5

Red Cross in Australia Today ........................................................................................................................... 5

Key Dates for Planning your Activities Around ................................................................................................ 7

Centenary 2014 Key Timings ........................................................................................................................... 8

Planned National Activities .............................................................................................................................. 9

Planning for Local Celebrations ..................................................................................................................... 12

PART B: MEMBERS’ TOOLKIT ........................................................................................................................ 18

Templates ...................................................................................................................................................... 18

Trauma Teddy Label .............................................................................................................................. 18

Flower Planting Display Sign .................................................................................................................. 18

Local Fundraising Guidelines ......................................................................................................................... 19

Centenary Event Guidelines .......................................................................................................................... 22

Photo Release Form....................................................................................................................................... 25

Red Cross Centenary 2014 - Event Registration Form .................................................................................. 26

Centenary Picnic – Event Plan Template ....................................................................................................... 27

Run Sheet – Australian Red Cross Centenary Event Template ...................................................................... 30

Event Checklist............................................................................................................................................... 31

Insurance ....................................................................................................................................................... 34

Event and Activity Insurance Notification Process ........................................................................................ 36

Media and media template ........................................................................................................................... 39

Media alert template ..................................................................................................................................... 42

Centenary Calendar ....................................................................................................................................... 43

Order Form .................................................................................................................................................... 44

Key Centenary Contacts ................................................................................................................................ 46

Chairs of the State/Territory Centenary Committees ............................................................................... 46

Membership Coordinators ........................................................................................................................ 46

Sourcing Local Government funding for Red Cross Centenary ..................................................................... 48

Branch Centenary Collateral Kits ................................................................................................................... 49

State and Regional Offices Centenary Collateral Kits .................................................................................... 51

Centenary Website ........................................................................................................................................ 52

PART C – CENTENARY STYLE GUIDE ............................................................................................................... 54

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PART A – MEMBERS’ GUIDE

Message from the President and CEO

Preparations for our Centenary are well underway across the country and we’re looking forward to some great events to celebrate 100 years of Red Cross in Australia in 2014. One of our goals for the Centenary is to celebrate the achievements and contributions of so many Australians over the past 100 years. There are so many of you who have shared in our rich history and helped to build the organisation and the social history of Australia, and we want to ensure our activities during 2014 celebrate your involvement. Share your Red Cross story We know that each one of you has your own story about helping, or being helped by Red Cross. We want to hear from you through the Story Collection project that we launched in August. You can share your own words, pictures, video or audio at our website www.redcross.org.au/centenary. These stories will form the heart of the Centenary website in 2014 to be shared with fellow members and volunteers, as well as the broader community. Or you could take down the story of someone else, and submit on their behalf. It is yet another example of our own people helping people to be involved in 2014. You can also email or mail your story to us during 2014. During the Centenary year, we are particularly excited about telling the story of Red Cross to all Australians, and engaging many new people with the vital work we do. Our celebrations will reflect both the past century of Red Cross work and strengthen understanding within the community of our everyday work so that we remain an active and relevant organisation for the next 100 years. There will be two key dates for Centenary celebrations in 2014:

8 May – World Red Cross Red Crescent Day

13 August 2014 – 100 years to the day since the first meeting was convened at Government House in Melbourne.

There are also a wide variety of celebrations planned around the country and we thank you for your enthusiasm, and encourage you to engage with as many people as you can to participate. We invite you to read on and look for the ways you can energise your local community, fundraise and join with us to celebrate this remarkable milestone for Australian Red Cross. Within this guide you will find some tools and templates that we hope will help as you continue planning how best to organise and run local activities. We will continue to provide support throughout our Centenary year, and your Membership Coordinator is available, as always, to answer any questions you may have.

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As this important milestone approaches, we will be continuing to look for opportunities to once again thank our hardworking members, volunteers and staff for their incredible commitment over the years. It is your dedication that has brought us this far, and the power of humanity will continue to carry us forward into the future.

Michael Legge Robert Tickner President, Australian Red Cross CEO, Australian Red Cross

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How it all Began in Australia

On 13 August 1914, nine days after the outbreak of World War 1, Lady Helen Munro-Ferguson,

wife of the Governor-General, formed a Branch of the British Red Cross at Government House

Melbourne. Lady Munro-Ferguson had been a member of the British Red Cross in Fyfe Scotland

and was familiar with the role the organisation performed in Britain. She called on the wives of

the Governors in each Australian state to form a local committee in each capital city, which they

readily agreed to do. Red Cross was thus formally established in Australia.

Very quickly, Red Cross became the premier wartime voluntary charity, especially appealing to

Australian women across the nation. Twenty-five years later, during World War II, Red Cross was

the largest charitable organisation in Australia, both in terms of the scale of its operations and

also in the support it received from the Australian people. From a national population of seven

million, nearly half a million people, mostly women, were members of Red Cross at that time.

Vice-Regal support and the prestige of belonging to a well-respected international organisation

all contributed to its spectacular successes.

The post-war period saw reconstruction and regeneration that focused on social welfare,

national emergencies, natural disasters such as floods and bushfires, development of the blood

service and first aid programs, which were sustained by the extensive Branch network and

thousands of volunteers. Australian Red Cross extended its involvement with concerns of the

International Red Cross and Red Crescent Movement especially in International Humanitarian

Law programs and refugee services.

Today in the 21st Century Red Cross has repositioned itself with current humanitarian services

priorities being:

Strengthening national emergency preparedness, response and recovery

Increasing international aid and development

Championing International Humanitarian Law

Addressing the impact of migration

Partnering with Aboriginal and Torres Strait Islander peoples

Overcoming social exclusion by providing bridges back into the community

Strengthening communities in areas of locational disadvantage

as well as the provision of the Blood Service on behalf of the Australian public.

Red Cross in Australia Today

Currently, there are over one million Red Cross members, volunteers, partners, staff, donors,

blood donors and supporters, operating from 1,250 locations in all states and territories and

hundreds more neighbourhoods through our community programs. Red Cross has an

unparalleled reach across Australia. The Centenary provides an opportunity to recognise and

thank the Australian community for its contribution to our first 100 years. Our work would not

be possible without the spirit of volunteerism and commitment of everyday Australians to Red

Cross humanitarian values. It is this spirit, as strong today as it was 100 years ago, that we wish

to celebrate and share throughout 2014.

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Centenary Goals and Guiding Principles

Centenary celebrations and planned activities will be many and varied throughout 2014, and this

document is intended to be a guide in the planning and execution of your events. However you

choose to celebrate and mark the occasion, we would ask that all activities fulfill at least one of

the following goals:

Goal 1: Celebrate the achievements and contributions of 100 years of Red Cross in Australia Desired Outcome: Local communities around Australia are publicly recognised and thanked for

their achievements and contributions over 100 years of Red Cross in Australia.

Goal 2: Energise the Australian community to support the work of Red Cross

Desired Outcome: The public is engaged, educated and informed of the ongoing need for public

support for the everyday work of Australian Red Cross.

Goal 3: Strengthen Red Cross for the future to reduce vulnerability and improve lives

Desired Outcome: The lives of vulnerable people are improved by strengthening, growing and

diversifying Australian Red Cross membership, volunteers, partners and supporters.

Centenary initiatives and activities should, to the greatest extent possible, meet the following

Guiding Principles.

1. Directly contribute to achieving one or more of the goals of the Centenary

2. Link past achievements to the current work of Red Cross

3. Engage new Red Cross members, volunteers, staff and supporters, especially young

people and people from diverse cultural and linguistic backgrounds

4. Engage current Red Cross members, volunteers, staff and supporters

5. Be consistent with the Fundamental Principles and respect the integrity of Red Cross

emblem

6. Be well managed, cost effective and minimise risk (personal, financial, reputational)

7. Maximise a diversity of ways for people to get involved in Centenary planning and

celebrations, including the use of online channels

In all activities our members, volunteers and staff are guided by the Fundamental Principles of

the Red Cross and Red Crescent Movement.

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Key Dates for Planning your Activities Around

During the Centenary year, Australian Red Cross will focus activities around the following “pulse” dates.

At these times, media interest will be particularly encouraged.

The primary dates are

8 May 2014 World Red Cross Red Crescent Day

13 August 2014 Red Cross in Australia was established

During the Centenary year, there may be other special days which could present an opportunity to link

with Australian Red Cross activities:

March 8 International Women’s Day

April 25 ANZAC Day

May 8 World Red Cross Red Crescent Day

June 14 World Blood Donor Day

June 15 Refugee Week

July NAIDOC Week (Aboriginal and Torres Strait Islander)

July 27 – Aug 2 National Blood Donor Week

October Anti-Poverty Week

November 19 World Toilet Day

December 1 World AIDS Day

December 5 International Volunteer Day

Activities do not need to be restricted to these key dates, but you may like to focus celebrating around

these days. It may suit some Red Cross people to link to a local event on alternative dates, or at an

alternative time to suit the members of the Branch or Club and their guests.

Separate to Australian Red Cross Centenary events, from 2014 to 2018, there will be ceremonies and

celebrations to commemorate the two World Wars. Australian Red Cross is working with the ANZAC

Centenary Advisory Board to ensure Red Cross is represented at appropriate events being organised.

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Centenary 2014 Key Timings

December 2013

Members Guide Version 2 and Tool Kit sent to all Branches and Clubs

Orders close for Red Cross Rose at Ross Roses

Merchandise – calendar tea-towel available

January 2014

Rollout of Centenary look and feel across the Society

Branch recognition certificates available from Executive Directors end of January

Centenary Website commences publishing of collected Stories, Timeline, news and event listings

Branches/Clubs and other Red Cross locations can show local content on their own mini website

(part of overall Centenary Website), supported by your local Member Coordinators

February 2014

Commemorative Badges available from Executive Directors

Branch Packs including collateral (posters, balloons, tabards, flags etc) Presentation DVD, speaker

notes and PowerPoint presentation sent to Branches/Clubs

Additional collateral packs including pull up banners and additional flags sent to State offices /

State Centenary Committees

March 2014

Second tranche of Merchandise available for ordering

Red Cross Calling month

May 2014

4 May: National Centenary Picnic Day / Walk for Humanity

8 May: World Red Cross Red Crescent Day

Collectable silver coin released by Perth Mint

60 cent stamp released by Australia Post and available to buy over the counter and in booklets

Bronze coin and 60 cent stamp packaged together and sold through Australia Post retail outlets

July 2014

Red Cross rose stem orders despatched from Ross Roses

August 2014

12 August 65th Anniversary of Geneva Conventions

13 August : 100 years of Red Cross in Australia

Parliamentary Resolutions – Federal, State and Territory – proposed date 13 August 2014

Book release “The Power of Humanity : 100 Years of Red Cross in Australia” by Melanie

Oppenheimer

Big Cake Bake

October 2014

Red Cross Rose expected to bloom

November 2014

20 November National Annual General Meeting

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Planned National Activities

A variety of national projects are currently in development, though some may be dependent on

Government funding or sponsorship before they can be progressed.

Story Collection What’s your Red Cross story?

We are collecting personal stories from people who have helped, or been helped

by Red Cross in the past 100 years. These stories will form the heart of a special

Red Cross Centenary website to be launched in 2014. We are seeking a wide

range of experiences from Red Cross people and those who have benefited from

our assistance in the past 100 years.

We encourage you to share your story via our website

www.redcross.org.au/centenary with words, pictures audio and /or video. You

can also submit your story via email centenarystories@redcross.org.au or post to

Centenary Stories, GPO Box 2952, Melbourne Vic 3001.

We also encourage you to take down the story from someone who is unable to

provide it themselves and submit on their behalf.

Centenary Website www.redcross.org.au/centenary

From January 2014, the Centenary website will start featuring the Red Cross

stories collected from around the country to create the personal histories of the

organisation in Australia. You will be able to search for your own story - as well as

the stories of others - and continue to be able to submit your stories throughout

2014.

The website will also include an historical timeline, events listing and photo

gallery, along with micro-sites available for every Branch or Club that wishes to

have their own dedicated pages to tell their local history, list their activities and

showcase their support of Red Cross and their local community.

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Localised websites Every Branch or Club that wishes to, will have their own dedicated web-pages as

part of the main Red Cross website; to tell their local history, list their activities

and showcase their support of Red Cross and their local community. There will be

one administrator password provided for each participating Branch and that

person, who can be identified at a local level, will be responsible for updating the

information. A local website is not compulsory, but available for Branches and

Clubs who are interested.

Centenary Book “The Power of Humanity : 100 Years of Red Cross in Australia”.

This is an official history of the first 100 years of Red Cross in Australia and is

being written by Melanie Oppenheimer, Professor of History, School of

International Studies, Flinders University. This hard-cover book will be published

by Harper Collins for release in August 2014, to coincide with our centenary

celebrations. The books will be available to purchase through book stores and

online through select book sites. Full details of launch activity for the book will be

confirmed, in conjunction with Harper Collins, in 2014.

Red Cross Stamp We are working with Australia Post on the development of a 60 cent stamp, to be

released in May 2014 and available for six months. The stamp will be sold

through post offices and Australia Post retail outlets and will provide a beautiful

visual representation for our Centenary.

Red Cross Coin In conjunction with Perth Mint, a silver collectable coin is being developed, which

will be available from May 2014. This coin will be sold through normal Perth

Mint channels and we will advise details of where you can purchase these closer

to the release date.

A bronze coin is also being designed by Perth Mint, which will be packaged and

sold with the 60 cent stamp at Australia Post outlets. This will also be released in

May 2014.

Red Cross Rose Ross Roses has confirmed production of the Red Cross Rose. The rose will be

sweetly fragrant and flower freely on long stems. Orders were being taken by

Ross Roses throughout 2013 and must be received by December 2013, with stems

mailed out in July 2014 along with planting instructions. Following the planting

instructions, the rose is expected to bloom in October/November 2014. We

encourage Branches/Clubs to place one order directly to Ross Roses, with either

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50% or full payment required with the order, with any outstanding monies due

prior to dispatch in July 2014.

Where pragmatic, an alternative to the ‘Red Cross Rose’ can be substituted,

particularly when encouraging local councils to undertake dedicated plantings or

displays on our behalf.

Gift to the Nation A permanent transfer of Australian Red Cross archives and memorabilia to National, State and Territory public institutions is currently being coordinated.

Merchandise The preliminary Centenary merchandise of Tea Towels and Calendars are already

available with the first orders dispatched. These can continue to be ordered

throughout 2014 until they’re out of stock. A more substantial range of

merchandise will be available to purchase through the Centenary website from

first quarter 2014.

Parliamentary Resolutions and events

Parliamentary Resolutions at Federal and State/Territory level recognising the

Centenary, and our auxiliary role to Government and special relationship with

military, are being sought for August 2014, with some states already receiving

confirmation these events will occur. These approaches will be made end 2013.

Events held in conjunction with Parliamentary Friends of Australian Red Cross

groups are to be held in 2014, and we are seeking to have 2014 declared ‘the

Year of Red Cross’.

Branch Recognition During our Centenary year, all Branches will receive a special Certificate to

commemorate the Centenary.

Branch Collateral Kits A selection of items sent to Branches and Clubs which can be used for Centenary

celebrations including posters and balloons, will be dispatched in February 2014.

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Planning for Local Celebrations

We invite and encourage you all to celebrate this remarkable milestone for Australian Red Cross in whatever way is appropriate to your local communities and available resources. Centenary initiatives and activities should, to the greatest extent possible, meet the Centenary Planning Guiding Principles outlined previously. With activities planned across Australia throughout the year, it’s important there’s a coordinated way of working so that our efforts aren’t duplicated. As a general rule, it can be assumed that:

Local activities are planned and run at a local level

Regional and State/Territory activities are coordinated at a State/Territory level

Nationally significant activities are coordinated at a national level

Local activities:

Implementing activities through local networks and resources is encouraged, and you might wish to

contact local organisations, individuals and small businesses, as well as local media, to help implement

and promote your activities. The toolkit has useful information and tools to help you do this, and we ask

that you pay particular attention to the Fundraising Guidelines within. As ever, ideas and questions can

always be discussed with your State Membership Coordinator.

Regional and State activities:

State and Territory Centenary Committees, working with their Executive Directors, will take a lead role in

preparing for the Centenary, including:

- Mobilising and encouraging members and Branches, volunteers and staff to plan for Centenary

events and activities which celebrate the past, acknowledge the present everyday work and our

plans going forward;

- Focusing on both regional and metropolitan events;

- Engaging the broader community with the work of Red Cross, particularly our ongoing everyday

work;

- Liaising with Government at State/Territory and local levels to gain commitments to Red Cross

activities, to generate funding, where possible, and other support including parliamentary

resolutions and other Centenary activities;

- Seeking out memorabilia and historical records so they can be properly protected (aligning with

archival guidelines) for future generations.

National activities:

The Centenary and Membership Engagement Committee (CMEC) set up by the Red Cross National Board,

has oversight and direction of the key national activities and liaison with the Federal Government, key

dignitaries and VIPs.

Centenary materials, messages and templates for general use have been compiled into the Toolkit

included in the second part of this guide. These are also available from your local Member Coordinator as

well as in a special section on the Red Cross website: www.redcross.org.au/members2014

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Fundraising Hints and Tips:

The following hints and tips may help you when seeking local support for your fundraising activities and

events. These can be read in conjunction with Local Fundraising Guidelines on page 19.

Try to approach businesses that are locally owned and operated – they are more likely to respond positively to the event

Try to speak with the manager of larger businesses who have a presence in your region with the aim to making it a very local approach

By all means look to those business owners who you’ve previously dealt with, who are highly respected or visible in the community

Ask those businesses that can provide goods and services for the function if they’re willing to do so free of charge

Offer to recognise the sponsor as part of the event. Please refer to the Centenary Style Guide.

Offer a brief opportunity to make an opening speech recognising Red Cross and why their business is interested in supporting

If significant support is provided, offer to acknowledge their support in the promotional material ahead of the event

Ask if you can use their name to attract other sponsors, or if they work with other businesses who might also be interested in getting involved

Inviting guests and VIPs Governor General of the Commonwealth of Australia As Patron of Australian Red Cross, the Governor General will be invited by the Board and National Office, to attend a select group of Centenary events in 2014. We would ask that no further invitations be extended to the Office of the Governor General for Centenary celebrations. State Premiers, State Governors and Chief Ministers State and Territory Centenary Committee Chairs, in conjunction with State and Territory Executive Directors, will invite Premiers and Chief Ministers to Centenary activities during 2014. If you would like to extend a further invitation for your Premier or Chief Minister to attend a local event, can you please liaise with your State Centenary Committee or Executive Director to discuss the details and ensure a coordinated approach. Federal, State and Local Members Branches and Clubs are encouraged to invite their local members to attend Centenary celebrations in their local communities throughout 2014; though please liaise with your State Centenary Committee or Executive Director to discuss the details and ensure a coordinated approach. Red Cross People With the whole of Red Cross celebrating our Centenary in 2014, we encourage you to share invitations and details of local events with all members of your local Red Cross Community. Local Event Ideas

Linked to pulse dates such as World Red Cross Red Crescent Day (8 May 2014) and founding of Australian

Red Cross (13 August 2014), local events/activities might include:

Celebrations of Branches turning 100 years in 2014

Opportunities to collect Red Cross stories in your local community and submit to Centenary

website

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An Australia-wide Red Cross Picnic on the Sunday 4 May 2014, which may be combined with a

Walk for Humanity

Exhibitions including combined events with RSL Clubs, local historical societies or local libraries

Art or photo exhibitions with humanitarian theme

A local Humanitarian Relay

Balls, dinner dances, morning or afternoon tea

Tree or rose plantings and flag raising ceremonies

Recognition by State/Territory and Local Governments

Engagement with youth and schools

International Humanitarian Law activities

Activities do not need to be restricted to these key dates, but you may like to focus celebrating around

these days. It may suit some Red Cross people to link to a local event on alternative dates, or at an

alternative time to suit the members of the Branch or Club and their guests.

Here’s a reminder of the original ‘60 ideas to get you started’: 1. Create a committee of interested members, volunteers and staff to brainstorm ideas that will work

in your location. Share these ideas with others.

2. Ask 10 people to think about the Centenary and ask them each to jot down 10 ideas they have for

celebrating the Centenary – you should have more than enough ideas.

3. Arrange for an historian or history student to research local Red Cross history and share the

information with the local paper/radio stations. This could be done weekly or monthly, depending

on how rich the history of Red Cross is in your area. This will require at least two months of lead-

time – so start early.

4. Develop a list of the 50 most important things Red Cross has done in your local community and how

many people have been affected and work to give profile to these accomplishments. If possible, find

people who were “there” and incorporate their stories.

5. Work with your local RSL, CWA or other local community groups, to identify any veterans,

volunteers or other local community members who could share their story, first hand, of how Red

Cross has provided support. Distribute flyers at events (like UN Women’s Day breakfasts or other) to

encourage anyone who was a member of Red Cross to write a few lines about their story or a story

of their relations who were involved with Red Cross. Put these stories on the national website.

6. Search for Red Cross records such as Branch minutes (may be in people’s houses) and speak with

your State Membership Coordinator about ways to archive or display this information. Do it

officially according to archiving rules.

7. Work with your local museum or library, to showcase some artifacts from our past along with a

reference to any interesting books you know of relating to Red Cross.

8. Work with the local council or library to create a local history with a display.

9. Work with a local theatre group and have a play created outlining something Red Cross related that

is of significance for your community.

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10. Work with local horticultural or gardening groups and plant Red Cross Roses or a street of trees in

memory of Red Cross. Possibility of a rose and wine fund-raiser. One hundred trees for one hundred

years.

11. Work with your local government to see if some high profile gardens could be planted in red and

white flowers to create the emblem. You will need to display the template near the flowers creating

the emblem (refer to page 18).

12. If your building has flower beds, consider planting Red Cross Roses in your flower garden and then

dedicate the plants to your volunteers and members.

13. Plant your flower beds with red and white flowers so visitors can admire the show of a living

emblem. This might be a great way to engage some new volunteers with a green thumb.

14. Partner with the RSL to celebrate the role of Red Cross during the wars.

15. Create a float or marching group to take part in a local parade perhaps wearing old uniforms. Find

Red Cross overseas volunteers. March in the ANZAC parades under peacekeeping flag.

16. Make sure young people are engaged in the planning and delivery of events.

17. Approach and work with schools to increase awareness and fundraising or talk with teachers about

a history project about Red Cross.

18. Approach sporting groups to take part in the Centenary activities.

19. Offer to piggyback with other organisations in local fundraising activities using the Centenary as a

background.

20. Explore ideas where members or volunteers can meet important people in the community or

sporting heroes at major events.

21. Organise a speakers’ list of those who can talk about Red Cross at meetings such as Rotary, Lions,

and Soroptimists.

22. It takes 100 people to make a Red Cross. Gather 101 people – members, volunteers and staff in a

parking lot or at a football (other sporting) event. Have everyone dress in red shirt, red jacket or

something similar perhaps disaster management vests. Create a cross where groups of 20 people

represent the arms and centre of the cross. The remaining one person is your photographer.

Arrange to take a picture from above, or from a distance. To create the white background you could

do this on a beach or have the people around the edge of the cross hold on to something white. See

if your local paper would publish the picture. This is a version of an older persons’ flash mob.

23. Organise the best ever Red Cross Calling Month in March 2014.

24. Kick off your celebrations by hosting a membership drive during Red Cross Calling month – work

through 100 reasons you think are important to becoming a member.

25. Beginning in March 2014, see if your local government council would fly the Australian Red Cross

flag for the entire month – or better yet for 100 days to celebrate 100 years.

26. Work with local politicians to have a proclamation affirming their commitment to Red Cross. Are

there any new agreements that could be concluded and announced during the Centenary?

27. Our Fundamental Principles set Red Cross apart from any other charity. Use these seven ideals as

the centrepiece of a presentation – explore each one in light of the work we do or how this is lived

in your location. A creative writing competition could be offered inviting school-aged children to

submit a piece of work around a theme reflecting the seven Fundamental Principles.

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28. Building on the Fundamental Principle idea arrange for a series of articles to be carried weekly in

your local paper over seven weeks. Each principle has a story to tell and the more localised you can

make the connection – the greater the interest.

29. Do you have members, volunteers or staff who model the Fundamental Principles extremely well? If

so make sure to share this accomplishment.

30. Set a fundraising goal to get 100 new donors to give $100 in 100 days – start this during March 2014

and wrap up in August on the Centenary date.

31. Set a goal of recruiting 100 new members and volunteers in your location during the Centenary

year.

32. Challenge local service Clubs to donate 100 hours of time to Red Cross.

33. Have a bakery in your community make a special cake iced in white and red and donate.

34. Engage a restaurant to create a signature dish or dessert where a contribution from everyone is

given to Red Cross.

35. During Volunteers Week recognise all members and volunteers. Make a wall of legends using their

photographs. Create a wall or plaque of honour for the people who have contributed to Red Cross

over the Centenary at the local level.

36. Is there an empty shop front where you could display Red Cross work and history during the year?

37. Look for the family, relatives and friends of long term members and invite them to a morning tea to

celebrate that member’s contribution.

38. Interview older members who may now be frail and write their Red Cross stories and present them

to their families.

39. Working with your members and volunteers, arrange to have local media outlets recognise the

many years of service they have – perhaps you can find say five volunteers with 20 years at Red

Cross or 10 with 10 years or any combination making 100 years.

40. During your local annual meeting, create a listing of every member that has worked with Red Cross –

look for anything unique – long service, intergenerational volunteer, grandparent, parent, child etc.

41. Find a local overseas volunteer or domestic volunteer whose work could be highlighted.

42. Celebrate World Red Cross Red Crescent Day on 8 May by arranging a speaker on the local radio talk

show or television program. Many stations have breakfast programming. This will require at least

two months of lead-time – so start early.

43. Organise disaster management staff and volunteers to work with local scout groups around

emergency preparedness. Help a scout earn their badge.

44. Working through the local council, ask local builders to equip each new home with a REDiPlan

document.

45. Create a time capsule. Use a large file box to hold items such as a volunteer and staff list, the local

paper for that day, a sample of your program materials, a selection of promotional items, a

collection of thoughts or pearls of wisdom for those who will open the time capsule in say 25 years.

Seal the box and print on the box “Do Not Open” until a specific date. Arrange for safe storage of

the box in a public place.

46. Arrange an art show of local photographs and host a photography Club. Gather paintings from

adults in art classes and have a silent auction for Red Cross.

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47. Gather paintings or exhibits from “client groups” and have a silent auction for Red Cross. Raise

money for their own programs.

48. Gather paintings from children about Humanity or another Principle for show.

49. Target, say 25 new Friends of Red Cross Groups to be established. A Friends of Red Cross Group is an

informal group who are members and supporters of Red Cross and who raise money for Red Cross.

50. At a staff and volunteer recognition event or at your annual meeting unveil the 100 faces of local

Red Cross. Gather 100 old pictures of staff and volunteers from when they were children, in high

school, wedding photos.

51. Is there an opportunity for young people to perform a flash mob to highlight an International

Humanitarian Law issue?

52. Put a Centenary touch to regular activities.

53. Ask young people to create a Humanitarian Boulevard at a local or state event. This is an avenue of

stalls with activities that are fun, family friendly and educational that showcase Red Cross History

and current services.

54. Organise a picnic for Red Cross people on the Sunday closest to World Red Cross Day.

55. Put your activities on the Centenary section of the Red Cross website – contact your membership

coordinator to help.

56. Can we find ways to enrich the volunteering experience with personal development opportunities

locally?

57. Think about the possibilities of webinars for getting people in touch with each other.

58. Build a speakers kit so that members, volunteers and staff can offer to speak at every other service

group in the district during this Centenary year. Include a DVD wherever possible.

59. Can you develop a Facebook local community or contribute to Australian Red Cross’ Facebook or Twitter pages? Read up on the Red Cross people social media policy and guidelines for some tips on doing this.

60. Record a social history - arrange a conversation between a young humanitarian and a long time member so they can talk about Red Cross over the years. Submit your story via our website www.redcross.org.au/centenary.

The previous list is certainly not complete. In fact, some of these ideas might not resonate with your members, volunteers and staff. That’s OK. The goal is simply to provide some ideas to help you get started on thinking about how to celebrate this Centenary in a meaningful way. Don’t limit yourself to these ideas – use these as a starting point to create something that will be meaningful and achievable in your local area and your Zone. Your ideas and activities should also engage and foster the sharing of Red Cross spirit with the people and communities supported.

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PART B: MEMBERS’ TOOLKIT

Templates

Trauma Teddy Label

This label is printed on white cloth and measures 45mm wide x 30mm high.

Please contact your State Membership Coordinator for costs and ordering.

Flower Planting Display Sign

Two templates are available:

- A5, fixed content (where no customised message is required)

- A4 with area for customised message “These roses were planted by Branch Name to celebrate

the Centenary in 2014”. The logo elements are fixed and cannot be changed.

- You will need to display this sign near the roses or flowers creating the emblem or display. You

can use the word ‘roses’ (as shown in the templates below) or the name of the flower you are

using on your display sign.

A5 sign A4 sign (297mm high x 210mm wide) (210mm high x 148mm wide)

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Local Fundraising Guidelines

With preparations for the Centenary of Red Cross in Australia taking place across the nation, this

addendum to the Guidelines for Branch Treasurers outlines what can be done in regards to fundraising for

this very special and unique event.

We share a rich and plentiful history, and Members and Branches have played a vital role in contributing

to making Red Cross the strong and world renowned organisation that it is today. With this in mind,

Australian Red Cross wants to ensure that Branches are able to undertake local Centenary activities and

events that celebrate your successes, commemorate your hard work and receive public recognition of our

everyday work and local, national and international achievements.

Money raised by Branches is generally allocated as funds towards the general activities of Australian Red

Cross, with a few exceptions such as during disaster appeals when funds are designated for a specific

purpose. With our Centenary a once in a lifetime event, Red Cross has made an exception and will enable

Branches to fundraise for Centenary specific events locally.

We recognise the pivotal role Members and Branches play in contributing funds every year to support our

every day work. While 2014 will be a year to celebrate, we encourage you to continue with your regular

fundraising activities which enable Red Cross to deliver services where they are needed most.

This document is intended as an interim addendum to the Guidelines for Branch Treasurers sent to all

Branches and Clubs in August 2012.

Centenary Fundraising

Centenary fundraising is seen as a one off and unique event, where Branches can conduct specific

fundraising for local Centenary activities, in addition to their normal activities in support of the everyday

work of Red Cross.

Contributions from local governments, councils or small business sponsorships are particularly

encouraged, as it will enable others in local communities around Australia to share in the recognition of

local achievements and celebrations. In many instances these sponsors would potentially provide new

sources of funds and in kind support, and might be encouraged to support Red Cross work in future years

too.

These types of funding solicitations via local government/council funding requests or business

partnerships can be undertaken for:

amounts up to $2,500 without notification

soliciting for amounts greater than $2,500 need to be agreed in advance

These amounts need to be agreed by the relevant State or Territory Executive Director and Centenary

Committee in advance ie before approaching local governments, businesses etc to help ensure some

oversight and co-ordination of activities. This would hopefully avoid double up of asks to the same local

councils or business partners, and will enable a register to be kept of local business partners and

supporters for future acknowledgement and recognition from Red Cross. It would also help in

coordinating the use of support materials supplied to each state between different locations if necessary

and avoid asking businesses who are already partners of Red Cross.

Sponsorships or grants received in this way should acknowledge the funder or provider of pro bono

services. Recognition in the form of certificates will be available to all, and those who donate funds or pro

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bono value contribution of $5,000 or more will also have acknowledgement on the Red Cross Centenary

website. These resources will be available on the website www.redcross.org.au/members2014

In addition, fundraising and donations can be solicited from the general public for community specific

events or activities the Branch wishes to undertake in our Centenary year. It must be made clear to the

donor that such donations are for celebrating Centenary events rather than for Red Cross everyday work,

with manual receipts to state “Centenary Donation”. Centenary donations require receipting and can be

tax deductible depending upon the personal and financial circumstances of the donor. Fundraising

contributions from sausage sizzles, raffles, sales etc where the supporter has received something in

return, are not tax deductible and should not be receipted.

In the event of a Disaster Appeal being launched, or during the traditional Red Cross Calling period,

particular care needs to be given to ensure our supporters clearly understand the purpose their

donation(s) will be used for.

If a Branch runs an existing commercial activity such as a tea room, opportunity shop, gift shop etc, funds

should not be diverted to Centenary and away from their normal purpose of supporting the everyday

work of Red Cross. Branches are also encouraged to continue to support our annual Red Cross Calling

drive in March, as funds will continue to play a vital role in supporting the delivery of services to

vulnerable people.

Should such Branches wish to fundraise for Centenary activities, an additional solicitation of funds along

with a clearly communicated purpose – and receipting as relevant – must be undertaken.

Centenary Fundraising Processes

Centenary funds raised by Branches can be spent directly on expenses that support local Centenary

events and are NOT to be sent to the Supporter Services Centre unless there are surplus funds not

required to cover expenses. Any surplus funds raised (ie more income than local Centenary activities

expenses) are to be remitted to the Supporter Services Centre, where they will be attributed to your

Branch as fundraising income and made available for other Red Cross Centenary activities.

Branches can submit any surplus Centenary funds in their usual way by direct banking or electronic funds

transfer into the Red Cross Commonwealth Bank account or by sending a cheque to the Supporter

Services Centre. Please remember to send the Remittance Form to the Supporter Service Centre as soon

as banking has been completed. See Figure 1 below.

Branches can incur small expenses prior to obtaining Centenary fundraising income, subject to seeking

the prior approval of State or Territory Executive Directors who may allow the nominal temporary

overspend at their discretion.

Should you have any questions in regards to the Centenary, please contact your State or Territory

Membership Coordinator. For enquiries about remittances or banking of surplus funds, please contact

the Supporter Services Centre, GPO Box 2957, Melbourne, 8060. Phone on 1800 811 700 or Email

donorinfo@redross.org.au.

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Figure 1: Example of Centenary remittance with surplus funds

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Centenary Event Guidelines

This section has been prepared so that Red Cross people across Australia can plan and share their

Centenary events. This is a general outline only, and we realise that many people are very

experienced at running events and may not need this level of detail. The questions included may

help you in the planning stages of your event.

Registering your Centenary Event

It’s important that all Centenary events are registered centrally and showcased on the Red Cross

Centenary website. Please ensure you fill out the event details on your Branch centenary website

page or complete the registration form, refer to page 28, and forward it to your State or Territory

Membership Coordinator.

Event Objectives and Goals – Scoping your event

The first step is to decide on the purpose (objectives) and goals of your event. Do you want to

highlight past successes in your area, current accomplishments or the future plans for your area?

You may be able to accomplish all three; however, consider what is most important to your

community and what is achievable given the resources available.

1. What are you trying to accomplish by holding this event?

What purpose does your event/activity have? Celebrating 100 years, looking to the future, thanking your members, supporters, staff or volunteers, recruitment of new supporters, fundraising, promoting awareness of the work we do or a program in your local area, presenting awards, an event for the media, a VIP event – or a few of the above?

2. Who is attending this event?

Who is your audience? Is it an event meant for Red Cross people only? Or does it involve external stakeholders or the public? Will it be free, or will tickets need to be purchased?

What media are you expecting? Red Cross media staff can give advice, if required.

Are you expecting any VIPs? (ie Red Cross National Leadership team, CEO or Board, Government, Corporates, spokespeople or Ambassadors, long service members and notable community members). If so you will need to ensure that all VIP invitations are coordinated through your State or Territory Centenary Committee.

Are youth members going to be present? What role will they play? Will there be special things they can do?

How can you involve as many of our members and volunteers as possible?

3. What kind of resources are you going to need to carry out this event?

Will the event be managed by members, staff and/or volunteers? Who are they and what role will they have at the event? Do you need to identify additional resources?

4. Measuring success

What does a successful outcome for this event look like for you and how will you measure it? Write down some success factors in your plan. Attendee numbers, funds raised, formal feedback form, online feedback, caliber of speaker etc.

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What sort of evaluation will you do post event to communicate outcomes to your stakeholders and to improve on future events? E.g. Achievements, challenges, evaluation and feedback, conclusions and recommendations.

After deciding on your objectives and goals, a brainstorming session will help to identify and deliver

workable ideas. Invite key members, volunteers and staff to a meeting where ideas can be suggested

which relate to the objectives and goals of the event – past, current or future successes. Get your

youth volunteers involved too. They have valuable creative ideas.

What does your event look like and how will it be delivered?

Event Timings and Plan

Based on your outcomes of the scoping and brainstorming exercise, developing an event plan and

critical path will help put deadlines into perspective and help to prioritise things to do. This should

include all dates and deadlines as well as assigning the responsibilities of the individuals who will

execute each of the tasks outlined. Be sure to take into consideration local media deadlines.

Event plans should include key event details, event objectives/goals, project team/key responsibilities details, venue, stakeholders, VIPs, audience, catering, key timeline, production/technical, media and communications, event evaluation etc. Please see the Event Plan template in the appendix.

All other documents associated with an event (Run Sheet, Checklist, contact list etc) should be attached to the Event Plan.

In terms of timings, make sure that nothing else will conflict with your events (eg other events like local Government meetings or ANZAC Commemoration events). Be sure the day and time you decide upon are appropriate for your audience.

Create a Budget

It is important to create a budget in the early stages of the event to determine what your funding

source is (and if you need to acquire funding outside of your business area through sponsorship,

funding applications etc.), how much money you have to spend and how to spend it most effectively.

Remember to factor in all costs – supplier costs, space rental, equipment, food etc.

The Venue

After deciding on the details of the event, identifying multiple venues will enable you to decide on

the most appropriate.

Decide if you require a free space or if you can afford to hire space.

Be aware of capacity. You must be certain that the venue will hold the maximum number of anticipated attendees.

Ascertain what audio visual requirements you require and verify if your venue can accommodate.

Could you use community space or Red Cross partner space to help reduce costs?

It is important to do a careful site inspection to ensure that the venue you select meets all of your event needs. This should be done well in advance of your event date and should include all suppliers that you are going to be dealing with including caterers, audio visual, venue staff and security.

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Suppliers

Based on the needs of your event, you will need to source and liaise with reputable suppliers for

various goods and services including catering, plaques or awards and audio visual support.

Ascertain who can meet your audio visual requirements, or if you can do it in-house.

Arrange for catering – be sure to give yourself enough time to arrange for an outside caterer if you plan to have one. Also ensure dietary requirements can be catered for.

Room set up, AV and Equipment

Make sure you have all audio-visual equipment. Also, be sure to test all equipment before the event to ensure that everything is working properly. If possible, it is best to have back up equipment in case technical difficulties arise.

Determine the proper set up of the room and have all props that are necessary including the chairs, staging, theming, registration desk, RSVP lists, badges, handouts, presentations etc.

Run Sheet

A comprehensive, step by step Run Sheet is crucial to managing the event smoothly on the day. It helps all of your stakeholders understand what happens on the day and when.

Its important to properly brief members, Member Coordinators, facilitators, speakers, staff and volunteers as to their role in the event and what they will be required to do when you hand out the Run Sheet.

There is a Run Sheet template in the appendix of this document.

Event Checklist

An event checklist will help ensure that important details have not been overlooked.

There is a event checklist template in the appendix of this document.

Media, Communications and Social Media

Develop all media materials, including a media advisory news release and event fact sheet if necessary. Keep your media kit to three or four pages with who, where, when, what, why and how. Gain all necessary approvals and if media are going to be photographing/taping guests or speakers, ensure you have appropriate photo release forms.

Develop a targeted media list of key journalists/media outlets that you wish to reach.

Communicating is essential to the success of every special event. You need to communicate with each audience. This can be through invitations, emails, social media or traditional methods. Please feel free to use the invitations template and posters in the appendix.

Sign in sheets – all media should sign in upon arriving at the event. This allows you to know who to follow up.

You may need to determine who your best spokespeople will be if media want to interview participants.

Should you need guidance refer to the media guide in the appendix or speak to the Red Cross Media team.

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Photo Release Form

If you would like to formally submit your photo to Red Cross, please ensure the person/s in the photo complete the Still and Moving Image Release Form above. If photos are for local use, please follow your normal procedures.

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Red Cross Centenary 2014 - Event Registration Form

Please complete the following with as much information as you can. We will be using these details

to compile a list of all events planned to celebrate the Centenary in 2014. While you may not have

the exact details, we would appreciate if you can provide what you have planned so far. If your date

isn’t set but you expect it will be May or August, suggest you add that in.

Send to your State or Territory Membership Coordinator

Office/Branch Name

Date of event

Time

Event location

Type of Event and

Overview

(e.g. morning tea,

guest speakers, VIP’s

etc)

Attendance

Red Cross people

Guests

Your details

Title

Name

Phone

Email

Office/Branch Name

Please return the completed form to your State or Territory Membership Coordinator

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Centenary Picnic – Event Plan Template

Last updated: 01 January 2014

Name of event Centenary Picnic

Date Sunday 04 May 2014

Time 10:00 – 1:00 pm (picnic 12pm – 1pm)

Venue XYZ Red Cross Branch

PAX 40 (members and volunteers)

Event owner Jane Dole

1. Project team Event Owner – Jane Dole, Australian Red Cross

Event support – xx xx

Invitations and RSVPS – Joan Jacobs, Australian Red Cross

Volunteer Team Leaders – xx xx

Volunteers assisting on the day - xx xx

Production and Audio Visual – Melville Audio Co.

VIP Logistics (who’s looking after VIP’s on the day) – xx xx

Media and Communications (who’s managing this in the lead up – includes any social media) – xx xx

Photographer/Video - xx xx

Special Guest/s – xx xx

First Aid (if required) – xx xx

2. Objectives To thank our members, staff, volunteers and the community for their engagement and support

To recognise Melville Community Centre as a great supporter in the past and the future

To celebrate the Australian Red Cross Centenary and showcase the work we do

To thank the local council for their support and provide them with local networking opportunities

3. Venue Melville Community Centre

4. Stakeholders (who are you doing this for) Australian Red Cross members, staff and volunteers

Melville public and community

Australian Red Cross Centenary Committee

Melville Community Centre staff and stakeholders

City/town council

5. VIPS Should include any senior staff, special attendees, speakers, council/government invitees etc

6. Target Audience (who do you want to reach with your messaging/goals) Melville general public/community

Australian Red Cross

Social media

Volunteers and members

7. Invitations and RSVP’s Managed by Joan Jacobs

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8. Food and Beverage Event support liaising with all stakeholders in the lead up.

Volunteer team leaders managing this on the day.

Sausages, bread, sauce donated by Foodland

Volunteers cooking on the day

Melville Catering Co. supplying equipment, plates, cups, napkins etc.

Melville Community Centre donating softdrink, water and juice and providing staff to assist

9. Event timeline

10:00 – All staff and volunteers arrive onsite 10.10 – Volunteer briefings by Team Leaders 10:15 – Set up bbq, equipment, banners, and space 11.00 – Registration set up, collateral ready to go, Photographer arrives 11:30 – Doors open (early arriving guests) 11:40 – VIPs arrive and briefed by event team/appropriate stakeholder 11:50 – Pre-cook number of sausages, buttered bread etc ready to go 12:00 – Event starts 12:20 – Brief speeches and short presentation 12:30 – Guests network 13:00 – Event concludes, guests depart, bump out

10. Production / Technical

Venue liaison

Event owner and support team

Volunteer arrival, briefing and management

Team Leaders Audio Visual

PA, Microphone, Lectern, projector, screen – Melville Audio Co. providing

Events owner and support team liaising with supplier First Aid

Red Cross to provide First Aid volunteers / staff

Melville Community Centre assisting with first aid room Risk Management Plan

Event Owner and support team creating and investigating all insurance, licensing and council approval

All of the project team supplied with the plan - Event Owner

Emergency procedures readily available at venue – provided by Melville Community Centre

Emergency equipment identified – Event Owner/venue Facilities

Toilets with clear signage – Event Owner and support team

Venue and location maps – Event Owner and support team

Equipment placement agreed – Event Owner/venue

Equipment placement on day – Event support, volunteers and venue staff Photographer/video

Red Cross team (who?) providing or managing one still camera and photographer – xx xx

Red Cross team (who?) providing one roving/fixed video camera

What will be done with the images and/or footage?

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Registration desk

Managed by Joan Jacobs, supported by volunteers

3 x trestle table and four chairs

Located – at entry, inside door

Badges

Program brochures to be available and handed out VIP Briefings and MC

Who is briefing whom? Rubbish

Volunteers to clean up as we go

11. Media and Communications Media, Communications and social media plan

Key messages

Written brief for volunteers

Photographers/videographers brief

12. Miscellaneous Australian Red Cross to provide sunscreen

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Run Sheet – Australian Red Cross Centenary Event Template

Date of event Office/Branch location KEY CONTACTS

Red Cross

Insert full name Insert title Insert work phone Insert mobile

eg.Mrs Smith Membership Coordinator 08 1234 5678 0400 000 000

Suppliers

EVENT DETAILS Insert number of people Catering (if required)

AV (if required)

RUNSHEET

Time Who

Before event

Room setup Computer/projector/PA system Chairs/tables Catering

10.00 MC to welcome guests (this will include an Acknowledgment to Country) MC provides Introduction to Australian Red Cross Centenary events with the accompanying PowerPoint presentation (refer to key messages and QandA information sheets) (PowerPoint presentation plays)

MC MC

10.10 MC introduces guest speaker MC

10.11 Guest speaker speaks

Guest speaker

10.21 MC thanks guest speaker/s

MC

10.25

MC thanks volunteer, thanks staff for attending and provides closing remarks MC encourages all guests to mingle and enjoy morning tea

MC MC

11.00 Event closes – Pack up equipment (bump out)

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Event Checklist

Task Responsibility Date to complete Completed

Objectives and Goals

Develop event/activity purpose

Decide on event objectives and goals

Decide on event activities e.g. awards,

speeches

Decide on target audience

Planning meetings

Approach people to be part of project

team

Initial meeting to discuss event – agree

on objectives, date and time, budget,

Responsibilities and meeting schedule

Assign a team member to oversee the

budget and provide regular updates

Take minutes and circulate

Venue

Compile list of potential venues

Conduct site inspection of these venues

Decide on event venue

Make booking or payment

Decide on AV needs

Decide on catering needs – consider any

dietary requirements

Decide on room setup

Confirm numbers and final details with

venue

Speakers

Decide on any potential guest speakers

Approach guest speakers for availability

Provide guest speakers with any

relevant background information and

run sheet

Invitations

Decide on invitation strategy

Compile guest list – include media,

special guests, speakers, members staff

and volunteers

Draft invitation – agree on wording and

dress code

Finalise invitation – print or email

Distribute invitation – mail and/or email

Manage RSVPs – implement ticketing

process if required

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Task Responsibility Date to complete Completed

Members, Staff and Volunteers

Discuss any staffing needs on the day

Engage team of members, staff or vols

Assign roles to members, staff or vols

Provide members, staff or volunteers

with background information and run

sheet

Implement a follow up strategy for

invitations – reminder phone call/email

Audio visual and equipment

Source any required audio visual

equipment – projector, PA,

microphone, CD player, laptop

Source any music or presentations

Source any equipment needs – tables,

chairs, banners, lights

Check all AV equipment is compatible

Check all equipment is appropriate

Organise transportation of audio visual

equipment

Organise transportation of equipment

Run sheet

Draft run sheet

Circulate run sheet to project team for

comment

Finalise run sheet and distribute to

project team and suppliers

Collateral

Discuss any collateral requirements –

brochures, posters, information packs,

promotional items

Source any relevant collateral

Organise transportation of collateral

Media

Discuss any media interest

Complete media alert template

Distribute media alert to local media

Address any media enquiries that arise

Develop a targeted media list of key

journalists that you wish to reach

Project team/staff/volunteer briefing

Set up initial meeting prior to event

Provide any relevant background notes

on event

Provide key event information –

run sheet, guest list, emergency

procedures

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Task Responsibility Date to complete Completed

Filming and Photography

Discuss any filming and photography

needs

Book photographer

Provide photographer with relevant

background information and run sheet

Post event review

Organise a post event review meeting

with project team

Write thank you letters to key speakers

and suppliers

Don’t forget to

Use the designs and templates

provided in this guide to help you with

the organisation of your event

Send through your event registration

form

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Insurance

What type of insurance does Red Cross provide for members?

Three types of insurance:

Personal Accident policy covers certain expenses resulting from injury (not illness). Please note that we legally cannot reimburse any claims which incur a Medicare rebate.

Public Liability covers for damages people are liable to pay

arising out of injury to others, or damage to others' property, as a result of an incident connected with their voluntary duties.

General Travel Insurance covers members who are

travelling on official Red Cross business and are more than 50km from their usual place of residence. This policy provides a lump sum payment in the event of certain injuries and reimburses the member for non-Medicare medical expenses and loss of baggage.

All insurance cover is subject to and dependent on the terms

within each policy.

Why does Red Cross Personal Accident policy not cover expenses related to Medicare?

Government Legislation prohibits general insurers from

providing coverage for medical expenses which attract a

Medicare rebate (this also includes amounts incurred which

are referred to as the Medicare ‘gap’).

Is there an age limit for members’ insurance coverage?

Yes, the Personal Accident policy covers persons up to 90

years of age.

However, the Public Liability policy has no age restrictions.

What about insurance cover for the ‘other’ people who are not members (family or friends) who help out on occasion at fundraising events or meetings?

Provided that they are performing voluntary duties for, and

under the instruction of Red Cross they are insured under

Personal Accident, Public Liability and General Travel polices.

Should Red Cross carry out risk assessments on all fundraising events?

Yes. If an event is recurring or similar in nature then only one

risk assessment needs to be developed – it can then be

updated accordingly.

Risk tools to assist you with developing a risk assessment will

be made available to you by the Membership Coordinator.

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Is travel to and from member activities covered by Red Cross Personal Accident policy?

Yes. The Personal Accident policy covers necessary direct

travel to and from member activity provided it was officially

organised by Red Cross.

If travel exceeds 50km from your usual place of residence you

will then be covered under the General Travel Policy.

If a private vehicle is used for Red Cross purposes is the vehicle insured by Red Cross motor insurance policy?

No, please refer to Red Cross Motor Vehicle policy

Private vehicles must be comprehensively insured and

roadworthy. The driver of the private vehicle must be a

nominated driver on the vehicle’s insurance policy.

What should a member do if injured during Red Cross activities?

Members should tell their State Membership Coordinator

immediately. They will be asked to assist in completing an

Incident and Hazard report form.

How can a member make an insurance claim?

The State Membership Coordinator will make a claim form

available on request, and will forward the claim to the

National Risk and Insurance Manager who liaises with the Red

Cross insurer. As with all insurances, the insurer makes the

decision to accept the claim based on the information

provided to them and based on the conditions of the policy.

If people perform or entertain at a Red Cross event organised by a Branch/Club, do they require their own insurance or are they covered by Red Cross?

If they are being paid by Red Cross they will require their own

insurance including Public Liability.

If they are performing voluntarily they will be covered by Red

Cross insurance.

For any large scale events where high numbers of public will

be involved, please contact the National Risk and Insurance

Manager.

If a Red Cross event is held in a private residence or its grounds are the attendees covered by Red Cross insurance or does the property owner have to have their own insurance?

No, Red Cross insurance would not normally cover this.

It is strongly advised that the property owner have their own

insurance and discuss with their insurer before agreeing to

hold an event.

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Event and Activity Insurance Notification Process

Risk Assessment Guidelines

Whilst it is important the RiskSmart risk assessments are completed for the upcoming Centenary

Celebrations, we also acknowledge that each Branch may be conducting dozens of separate events and

activities and we do not wish to create too much unnecessary work for you.

It is our recommendation that each Branch (in conjunction with their State Membership Coordinator)

completes a generic RiskSmart risk assessment with a focus on event type risks. Examples of these types

of risks may include; Work, Health and Safety related injuries, fraud (eg. fundraising), adverse weather

conditions, public security breaches, general first aid injuries, threats of/actual abuse, food poisoning, etc.

Once your “Event RiskSmart Assessment” is completed, you’ll have a generic assessment as your base.

Many events have the same types of risks, so there is no need to complete a new RiskSmart assessment

every time you hold an event. If the event differs slightly to what you usually hold, simply update your

generic RiskSmart assessment to reflect any additional risks you believe each different event may pose.

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Notifications Guidelines

The Insurance Notification Form is designed to; ensure consistent and accurate reporting to the insurers

and to ensure that all of our events, activities and people are adequately covered for; Public Liability and

Personal Accident (for members and volunteers who are assisting).

Although many events and activities such as Branch gatherings, fundraising, sausage sizzles, bake sales,

garden parties and public forums are already covered by our insurance it is important to let us know of

any events or activities that;

- Have never been undertaken before

- Involves large numbers and/or high volume of public in attendance, over 200 people

- Involves high risk activities (usually related to sport)

- Involves the selling or public consumption of alcohol (where we are supplying the alcohol)

- Overnight stays

- Anything which requires a contract or agreement to be signed with another party (these always

have to be checked by the legal team prior to signing)

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Insurance Notification Form - send to sconlin@redcross.org.au

Address / Location :

Date :

Time :

Please describe event and/or activities :

Ongoing or Once off event/activity :

If ongoing – how often will this take

place?

Are you partnering with any other

organisations?

If yes, please advise name of partner

organisation.

In what capacity is the partner

organisation involved?

How many Red Cross employees will be

supervising :

Number of Red Cross Employees in

attendance :

Number of Red Cross Volunteers and

Members in attendance :

Number of Public (incl clients) in

attendance :

Will Underage Minors be

present/involved :

Risk Management

Has a risk assessment been completed?

Any Other Comments

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Media and media template

How to work with local media

The Centenary of Red Cross in Australia in 2014 is a great opportunity to increase awareness of Red Cross

services. Local media outlets provide an important avenue through which we communicate directly to the

public. Understanding the needs of the media and establishing a positive two-way relationship with the

media can be of great benefit to Red Cross and the work we do.

We often find the best results are achieved in local media when we have people on the ground with local

knowledge, contacts and efforts. This is why we have created this guide on how to work with your local

media.

If you have any questions about media or need guidance on how to engage your local media please

contact:

Katie Isaac, Media and Communications Adviser, Red Cross People

Mob: 0408 858 255| Email: kisaac@redcross.org.au

Overview of Media Protocols

Media Protocols enable effective, cooperative and appropriate media management of issues relating to

Red Cross:

We encourage Red Cross members to work with their local media to promote their activities for Red Cross Centenary. We have attached a media alert template which can be adapted to help you to secure publicity for your upcoming Red Cross Centenary activities.

Red Cross members may act as spokespeople for Red Cross Centenary activities in their local area, however, if you are asked to comment specifically on Red Cross programs, disaster appeals or other fundraising activities, please advise the journalist that you are not the right person to comment and pass on the contact details of the journalist to Media Adviser, Katie Isaac who can assist with these queries.

Try to avoid saying “no comment” if the questioning gets controversial or off-topic, just say politely that you don’t know the answer to that question but you are happy to put them in touch with someone who can help. Call Katie Isaac on 0408 858 255 as soon as the interview is over, or give the reporter Katie’s contact details.

The media love a story with a great image, so wherever possible try to stage a photo opportunity for the local paper or invite them to anything which may be visually appealing.

If you learn there is the potential for a negative story about Red Cross please contact Katie Isaac immediately.

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Establishing contact with the media

A good working relationship with your local media can result in positive coverage of your activities, and

the easier you are able to make their job then the more likely you are to be able to gain coverage.

Many of our members have a long history of working with their local media. If you haven’t established

contact with your local media before we would recommend making contact with journalists either over

the phone or email and providing your contact details and some background on the work you and your

Branch do in the local community.

It’s important to always keep in mind that you are presenting yourself to the media as a Red Cross

representative, which brings a responsibility to ensure that you are providing correct information about

our programs and services. If you are not sure about something or the journalist asks about a program

outside the Red Cross Centenary or your Branch activities, please refer them to Katie Isaac who can

respond on behalf of Red Cross.

What is a media release or media alert?

The aim of a media release or a media alert is to generate media interest in the information, event,

person or resource you are trying to promote.

A media release consists of no more than one page of information written in a particular style that can be

sent to media outlets to gain their interest and, if all goes well, be used as background for a story about

Red Cross. There are no guarantees that a media release will result in a news story.

Three simple rules for media releases:

Keep your releases short and to the point – preferably one page.

Focus on the Key Messages – what information do you want people to take away?

Tell the story in the first paragraph.

It is important to get the right information in the release including time, date, location plus the specifics of

the activity or event. We encourage you to use the attached media alert template and adapt this

according to your local needs.

Photo opportunities

Often a journalist will request an image or would like to send a photographer to take pictures to

accompany a story.

You can include information about any opportunities for photos (such as event dates etc) along with the

media release. This way, the journalist has access to information for a story and an arranged opportunity

to an image in one document. Remember, the easier you can make a journalist’s job, the more likely you

will be to receive positive media coverage.

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Interviews

Your media release may generate a request to interview a Red Cross spokesperson in your area.

Interviews allow journalists to add new angles or information to a story and often give a story credibility

by attributing information to a reliable and trusted source. Interviews are usually a very structured

encounter where a journalist asks particular questions hoping to get specific answers. The trick is to make

sure you give the answers you want to give and provide information to the media in a way in which they

can use it positively.

You may be invited to take part in an interview, which may be pre-recorded or filmed/recorded live to air.

These interviews tend to last a little longer than a news story and are cut down so it is best to keep your

answers short, simple and succinct.

This rule also applies to interviews for print – journalists need to reproduce your quote in one or two

sentences. Make it as easy as possible for them to do this by keeping it short, simple and succinct.

Simple interview tips

Prepare your key messages - three or four key points you want to get across -before the interview and try to memorise them. If it is a phone interview, have them at hand so you can refer to them. There are some general Centenary key messages in this document that you can draw from.

Remain calm and give yourself time to think about your answers to make sure you are sharing the right information.

Where possible provide examples about what you and other local Branch members do with Red Cross. People like to hear about the positive work you are doing to help others, which could range from holding fundraisers, to volunteering to donating blood and more!

If the interview is pre-recorded or for print, don’t be afraid to correct something if you make a mistake. The journalist in most instances will be happy for the correct information.

If you feel an interview has not gone according to plan and potentially will reflect negatively on Red Cross then please contact Katie Isaac who may be able to negotiate with the media and fix the problem before it is aired.

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Media alert template

MEDIA ALERT

For Immediate Release

Support Red Cross Centenary

Red Cross will celebrate its Centenary Year in 2014 having been formed at Government House,

Melbourne on 13 August 1914, exactly nine days after the outbreak of World War I.

Although most of us know Red Cross for its work in emergency relief and recovery and for the highly

respected Blood Service, local members, volunteers and supporters also continue to assist in the everyday

work of Red Cross.

The goals for the Centenary Year are to celebrate the achievements and contributions of 100 years of Red

Cross in Australia, energise the local community to support the current work of Red Cross, and strengthen

Red Cross into the future to reduce vulnerability and improve lives.

Red Cross hopes everyone can play a role in celebrating the Centenary of Red Cross.

<Insert local Branch or group name> will be organising <insert activity details> in <insert town name>

and encourages everyone to come down and support Red Cross by <insert what you want people to do>

For more information on the Red Cross Centenary in 2014 go to the Red Cross website at

redcross.org.au/centenary

What: <insert details of your centenary activity>

When: <insert date of local activity>

Where: <insert address of local activity>

Ends:

For media enquiries, images or to arrange interviews contact <insert local contact details> or contact

Katie Isaac, Media and Communications Adviser Mob: 0408 858 255|Email: kisaac@redcross.org.au

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Centenary Calendar

Australian Red Cross 2014 Calendars are available for Centenary celebrations this year. This is a perfect

item to celebrate the Centenary all year round, and is an ideal gift for friends and family. Don’t miss out –

place your order now!

Please note that due to popular demand, Centenary Tea Towels have sold out. In the coming months

additional merchandise will be available for purchase.

Centenary Calendar – $10.00 each

To celebrate the Centenary of the Australian Red Cross in 2014, a keep sake calendar has been produced

with 12 iconic images covering many of the key roles that Australian Red Cross has undertaken

throughout the years.

Please note that packaging and postage restricts us to only 10 items per order, though you can submit

multiple order forms if required.

Branches/Units/Clubs or individual members can order Centenary Calendars by completing the order

form overleaf, and returning to the Supporter Services Centre by post or fax or by calling 1800 811 700 or

emailing donorinfo@redcross.org.au

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Order Form

Calendar/s at $10.00 each $ _______________

Postage and Packing at $5.00 $ ______5.00______

TOTAL REMITTED $ _______________

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Red Cross Branch/Unit/Club (If applicable)_________________________________________ Title _______First Name _______________________Last Name _______________________ Delivery Address _____________________________________________________________ Town _______________________ State ______________________Post code ___________ Membership Number (if applicable) ________________________________ Phone _____________________Email____________________________ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Please do not send cash. Payment options are below: • Existing Branch/Unit/Club Remittance Process – quote ‘Centenary Products’ in description on the Remittance Form • By Cheque or Money Order (made out to Australian Red Cross) • Credit Card (please complete details below or call Support Services Centre 1800 811 700) Card Holder Name ______________________________________ Card No. ___________/ __________ / __________ / __________ Expiry Date ______ / _____ Signature______________________________________________ Forward this order form directly to the Supporter Services Centre: Australian Red Cross GPO Box 2957 Melbourne, VIC 8060 Email donorinfo@redcross.org.au Fax: 03 8327 7900

1

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Australian Red Cross Rose In celebration of 100 years of Red Cross in Australia in 2014 A classic rose of rich velvety-red will be supplied in July 2014 as a Branch order. Grown by Ross Roses of South Australia. The stunning rich red blooms of the ‘Australian Red Cross Rose’ are sweetly fragrant and flowers freely on long stems. The bush grows 1.2 to 1.5 metres tall and can stand up to extremes of climate from hot summers to cold conditions. $20 PER ROSE (includes wrapping, postage, packing & GST). Orders now close on 31 December 2013. Plants will be despatched in July 2014 with roses expected to bloom in October/November 2014. ORDER FORM Please supply ‘Australian Red Cross’ Rose/s at $20.00 each

Red Cross Branch_______________________________________________________

President / Secretary (contact)____________________________________________

Address _________________________________________________Post Code ________________

Phone _____________________________Email___________________________________

Please enclose FULL PAYMENT of $_________ • By Cheque or Money Order payable to Ross Roses • MasterCard / Visa Card No. _________/ ________ / ________ / ________ Expiry _______ / _______ Signature______________________________

Forward this order form directly to ROSS ROSES, PO BOX 23, WILLUNGA SA 5172

Or send your completed order form via email to admin@rossroses.com.au If you require any further details, please email centenary@redcross.org.au or contact your State Membership Coordinator.

Order deadline: 31 December 2013

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Key Centenary Contacts

Members of the National Centenary and Membership Engagement Committee

Sue Vardon Chair suevardon@bigpond.com

Anne Macarthur State Centenary Committee Chair annemac5@bigpond.com

Val Broadbent State Centenary Committee Chair No email

Robyn Rooth State Centenary Committee Chair rooth@tpg.com.au

Georgia Lee Abbott

State Centenary Committee Chair georgia.leeabbott@gmail.com

Chairs of the State/Territory Centenary Committees

ACT Geoff Skillen gskillen@hn.ozemail.com.au

NSW Robyn Rooth rooth@tpg.com.au

NT Foster Stavridis foster.stavridis@daniladilba.org.au

QLD John Pinney jmpinney@tpg.com.au

QLD Jean Vallianos OAM tully1@5staronline.net

SA Penny Stratmann penny47@adam.com.au

TAS Roger Hawkes rogerhawkes@iprimus.com.au

VIC Anne Macarthur annemac5@bigpond.com

WA Di Buckles dbuckles@bigfoot.com.au

Membership Coordinators

ACT Sharon Simonsen ssimonsen@redcross.org.au

NSW Lesley Prior lprior@redcross.org.au

NT Maria Viegas mviegas@redcross.org.au

QLD Lidija Judd

Jenny Kyriacou

ljudd@redcross.org.au

QLD Jenny Kyriacou jkyriacou@redcross.org.au

SA Alison Laslett alaslett@redcross.org.au

TAS Rebecca Livermore rlivermore@redcross.org.au

VIC David Fitzroy dfitzroy@redcross.org.au

WA Suzanne Gibson sgibson@redcross.org.au

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National Centenary Contacts

Katie Isaac, Media Adviser kisaac@redcross.org.au Website Queries centenarywebsitesupport@redcross.org.au

Centenary Manager centenary@redcross.org.au

Centenary Story submission centenarystories@redcross.org.au

or post to Centenary Stories, GPO Box 2952,

Melbourne Vic 3001 Supporter Services Centre (Merchandise) donorinfo@redcross.org.au

Membership Team members@redcross.org.au

Resources Hub Online Resources will be hosted on this page:

www.redcross.org.au/members2014

Carolyn Dimech , Community Fundraising Team

cdimech@redcross.org.au 1800 008 831

Copies of this Centenary Members Guide and Toolkit are available at www.redcross.org.au/members2014

and will be posted to each Branch directly in early 2014.

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Sourcing Local Government funding for Red Cross Centenary

In order to support sourcing Government funding for the events that are being planned the Red

Cross Strategic Growth Team are able to provide you with the following:

Generic whole of organisation information

Support on how to write a grant

Templates for funding requests to your local members

Proof reading for quality and consistency and

Access to the delegated authority for final sign off for all grants and letters ( all grants must be signed by a Red Cross staff member with the delegated authority, dependant on the total sum of funds being requested)

If you require support and assistance developing a State government grant application or any

other related government funding requests, please contact your local Strategic Growth

Coordinator (preferably by email) located in your State and Territory and copy in your local

Membership Coordinator to keep them informed.

Name State Contact Details

Maria Drakoulas- National

Manager Strategic Growth

South Australia (08) 8100 4622 or

mdrakoulas@redcross.org.au

Maria Drakoulas- National

Manager Strategic Growth

Queensland (08) 8100 4622 or

mdrakoulas@redcross.org.au

Shan Shan Li- Western

Australia Strategic Growth

Coordinator

Western Australia (08) 9225 8836 or

sli@redcross.org.au

Marcia Nawar- NSW/ACT and

SE NSW Strategic Growth

Coordinator

NSW and ACT (02)9229 4229 or

mnawar@redcross.org.au

Caitlin Calder-Potts- Vic/ TAS

Strategic Growth

Coordinator

Victoria and Tasmania (03) 8327 7854 or

ccalderpotts@redcross.org.au

Kelly Rusty- NT Strategic

Growth Coordinator

Northern Territory (08) 8924 3952 or

krusty@redcross.org.au

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Branch Centenary Collateral Kits

Each Branch will receive a Centenary Collateral Kit to help with celebrations that are being held

throughout the year. These resources are branded as either Centenary or Australian Red Cross which will

enable use during Centenary celebrations, and also at other member focused events post 2014. The

collateral has been selected to be used in numerous ways and suitable to a range of events. Branches

that would like additional resources for an event are advised to contact their State Membership

Coordinator who will be able to advise the availability of resources.

Example images - not final designs or specifications

Balloons White and red – one plain and one with the Logo (Quantity x 100 white / 100 red)

Stickers (Quantity x 200 round / 100 rectangular)

Flags and Tablecloths (Quantity x 1 Centenary logo / 1 x stepped logo)

White with Centenary logo (90x180cm) Flag / table cloth - stepped logo (1.5mx2m)

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Tabards (Quantity x 2)

Posters, Flyers and Invitations (Quantity x 15 posters (5 x 3 designs) / 100 flyers (50 x 2 designs)

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State and Regional Offices Centenary Collateral Kits

All Red Cross offices will be receiving Centenary Collateral Kits to assist in state, regional and local

Centenary events and activities throughout the year. These resources are designed to be beneficial at

both internal and external facing events, and will help to celebrate this momentous milestone in the Red

Cross calendar. Pull up banners are available from State and Territory offices as well as Regional Offices

where available, and we advise that Branches and Members contact their State Membership Coordinator

who will be able to advise the availability of resources. Please ensure you allow ample time to request

these orders to ensure a coordinated approach is taken.

Banners (available for loan via Red Cross Offices)

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Centenary Website

As part of our Centenary celebrations, each Branch has the opportunity to have a dedicated page as a part

of the main Red Cross Centenary website. Every Red Cross Branch across Australia can tell its story

through overview and historical recollections, photos and centenary events which will be collected into a

calendar of events on the website which covers the entire year. Branch contacts have been identified and

log on information has been sent to this person directly. Questions about this log on process can be

directed to your Membership Coordinator or emailed to centenarywebsitesupport@redcross.org.au

Every Branch will be featured on a map in a directory of local pages, along with Red Cross Retail

Stores, Blood Service Donor Centres, offices and other local services.

Each Branch will have its own dedicated page on the website, and you can contribute

information about your Branch, including details of its history, events to celebrate the Centenary

and a photo gallery.

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Branch events to celebrate the Centenary also have their own page, and will be collected together as part

of the Australia-wide calendar of Centenary events.

Events in a Branch’s history can also be linked to the timeline telling the story of 100 years of Red Cross in

Australia.

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PART C – CENTENARY STYLE GUIDE

Please see separate document – “Centenary Style Guide”

The Centenary Style Guide covers the correct use of the logos, colour palette and typography for the

Centenary. The standards outlined apply to all communications including but not limited to publications,

advertising, print, digital, signage and promotional items.

If you need to use the Centenary logo or any associated elements in a manner not shown in the Centenary

Style Guide it must be approved by the Australian Red Cross Brand Team.

Contents include:

Logo Configurations

Sub-theme Configurations

Colour Variations

Minimum Clear Space

Placement and Margin

Incorrect Usage

Colour Palette

Typography

Usage

Graphic Elements

Language

Bringing it all together

Contacts

Style Guide

Contents

Overview 3

Logo Configurations 4

Sub-theme Configurations 5

Colour Variations 6

Minimum Clear Space 8

Minimum Size 9

Placement & Margin 10

Incorrect Usage 12

Colour Palette 13

Typography 14

Usage 15

Graphic Elements 16

Language 18

Bringing it all together 19

Contacts 31

Using this Style GuideWelcome to the Red Cross Centenary style guide.

This guide covers the correct use of the logos, colour palette and typography for the Centenary.

The standards outlined apply to all communications including but not limited to publications, advertising, print, digital, signage and promotional items.

If you need to use the Centenary logo or any associated elements in a manner not shown in this style guide it must be approved by the Australian Red Cross brand team.

This document should also be used in conjunction with the Red Cross Style Guide, Edition 2.

Australian Red Cross 100 years Style GuidePage 3 Overview

OverviewAustralian Red Cross celebrates its centenary year in 2014. The organisation began as the Australian Branch of the British Red Cross Society on 13 August 1914 at Government House, Melbourne, nine days after the outbreak of World War I.

This is an important milestone in Australian Red Cross’ organisational history and development; the celebrations to mark this anniversary provide an opportunity to thank all Australians for their contributions to the first one hundred years of Red Cross in Australia and to lead legacy projects of enduring community benefit for the next one hundred years.

To support our centenary, specific logos, templates and materials have been designed. This style guide explains how to use these logos correctly.

Australian Red Cross 100 years Style GuidePage 4 Logo configurations

Logo configurations

The Red Cross Centenary logo is shown here in both horizontal and stacked formats.

Centenary logo (horizontal)

Centenary logo (vertical)

Australian Red Cross 100 years Style GuidePage 5 Sub-theme configurations

Sub-theme configurations

Eight sub-themes have been developed to be used throughout the Centenary to acknowledge the breadth of work Red Cross does. These sub-theme logos are listed here.

The same overarching look and feel and logo rules apply to the sub-theme logos as the master logo.

Please note, the master centenary logo should be used as the default logo at all times, however one of the sub-themes may be better suited to a specific event eg. 100 years of volunteering would be appropriate at an event thanking volunteers.

DISASTER RELIEF

CARING IN TIMES OF CRISIS

OF VOLUNTEERING

IN LOCAL COMMUNITIES

OF RECONNECTING FAMILIES

OF SUPPORTING OUR ANZACS

OF PROTECTING PEOPLE IN WAR

DISASTER RELIEF

CARING IN TIMES OF CRISIS

OF VOLUNTEERING

IN LOCAL COMMUNITIES

OF RECONNECTING FAMILIES

OF SUPPORTING OUR ANZACS

OF PROTECTING PEOPLE IN WAR

DISASTER RELIEF

CARING IN TIMES OF CRISIS

OF VOLUNTEERING

IN LOCAL COMMUNITIES

OF RECONNECTING FAMILIES

OF SUPPORTING OUR ANZACS

OF PROTECTING PEOPLE IN WAR

DISASTER RELIEF

CARING IN TIMES OF CRISIS

OF VOLUNTEERING

IN LOCAL COMMUNITIES

OF RECONNECTING FAMILIES

OF SUPPORTING OUR ANZACS

OF PROTECTING PEOPLE IN WAR

DISASTER RELIEF

CARING IN TIMES OF CRISIS

OF VOLUNTEERING

IN LOCAL COMMUNITIES

OF RECONNECTING FAMILIES

OF SUPPORTING OUR ANZACS

OF PROTECTING PEOPLE IN WAR

DISASTER RELIEF

CARING IN TIMES OF CRISIS

OF VOLUNTEERING

IN LOCAL COMMUNITIES

OF RECONNECTING FAMILIES

OF SUPPORTING OUR ANZACS

OF PROTECTING PEOPLE IN WAR

DISASTER RELIEF

CARING IN TIMES OF CRISIS

OF VOLUNTEERING

IN LOCAL COMMUNITIES

OF RECONNECTING FAMILIES

OF SUPPORTING OUR ANZACS

OF PROTECTING PEOPLE IN WAR

BUILDING HEALTHY COMMUNITIES

Australian Red Cross 100 years Style GuidePage 6 Colour variations

Colour variationsThe Red Cross Centenary logo hasfour colour variations, full colour and mono (100% black). Shown here is full colour and mono. The mono version should only be used when full colour presentation is not available.

Mono

Colour

Australian Red Cross 100 years Style GuidePage 7 Colour variations

Colour variationsThe Red Cross Centenary logo hasfour colour variations, full colour and mono (100% black). Shown here is reversed and white.

White

Reversed

Australian Red Cross 100 years Style GuidePage 8 Minimum clear space

Minimumclear spaceClear space is measured by theheight of one arm of the cross.

Nothing should enter that space.

Australian Red Cross 100 years Style GuidePage 9 Minimum size

Minimum sizeThe minimum size of the Red Cross Centenary logo is measured by the height of the cross. Our logo’sminimum size is 10mm. Alwaysmaintain the minimum logosize to ensure word mark andpositioning statement are legible.

10mm

10mm

>>

>>

Australian Red Cross 100 years Style GuidePage 10 Placement & margin

Placement and margin MasterThe Centenary logo should alwaysbe positioned against the bottomright margin.

Margin size increases as the mediasize increases. See table below.

Media size Margin

DL 8mm

A5 8mm

A4 8mm

A3 12mm

A2 16mm

A1 20mm

Australian Red Cross 100 years Style GuidePage 11 Placement & margin

Placement and margin DigitalWhen using digitally, the logo should always be positioned top left.

Australian Red Cross 100 years Style GuidePage 12 Incorrect usage

Incorrect usageHere are some examples ofincorrect logo usage. They areinconsistent with our brand.

û The circular space within the logo must always be whiteû The logo must never appear completely

reversed out (completely white)

û The logo must not be squashed, stretched or distorted in any wayû Elements must not be removed from the logo

û Elements within the logo must not be altered in any wayû Colours must not be changed

Australian Red Cross 100 years Style GuidePage 13 Colour palette

Colour paletteTo ensure consistency, colours should always utilise the appropriate values shown here.

Pantone (PMS) is a popular colour matchingsystem used by the printing industry to print spot colours. This assures that you get the right colour when the file is printed, even though it may look different when displayed on a monitor.

CMYK (Cyan-Magenta-Yellow-Black) is a formula for mixing colours in four-colour printing.

RGB (Red-Green-Blue) indicates the mix for on-screen uses like PowerPoint. To use the correct colour palette in Word or PowerPoint, select font colour, custom andadd the values from the chart.

Web (HTML) colours are generated by the coding of the web page. Colours can be produced for a number of page elements using the colour names.

Name Pantone CMYK RGB Web (HTML)

Black PMS Pro. Black C0 M0 Y0 K100 R30 G30 B30 #1E1E1E

Cross Red PMS 485 C0 M93 Y95 K0 R213 G43 B30 #D52B1E

Purple PMS 2415 C39 M100 Y0 K7 R146 G0 B117 #920075

Yellow PMS 397 C10 M1 Y98 K15 R193 G187 B0 #C1BB00

Orange PMS 158 C0 M64 Y95 K0 R227 G114 B34 #E37222

Gold N/A C35 M37 Y92 K7 R132 G114 B72 #A58F3C

Australian Red Cross 100 years Style GuidePage 14 Typography

TypographyThe Red Cross Centenary typeface is Calibri.

This typeface is to be used for all external and internal applications including print material, stationery, signage, merchandise, electronic media and word processing.

Calibri Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Calibri Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Calibri Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Calibri Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Australian Red Cross 100 years Style GuidePage 15 Usage

UsageConsidered typographic layout notonly enhances the legibility of thecontent presented but also actsas a design element in itself.

Large clear headings surrounded byample space, followed by smallersub-headings, act as a clear markerto the content that follows.

The use of consistent spacingand heading sizes throughout adocument create repetitive reference points for the eye to follow.

Variation in heading size shouldbe kept to a necessary minimum.

The minimum accepted body copysize is 11pt. This is to ensure ease of legibility for a variety of age groups and reading abilities.

Simplicity and clarity are the key.

Headings – Calibri Bold

Sub-headings – Calibri

Body copy – CalibriLorem ipsum dolor sit amet, consectetur adipiscing elit. In leo odio,accumsan varius suscipit at, imperdiet nec urna. Morbi eget metusid nisi tincidunt condimentum et at justo. Donec blandit felis in nullamalesuada eu interdum ipsum bibendum.

Praesent sed euismod erat. In bibendum nulla ut sem accumsantincidunt. Aliquam quam odio, tincidunt id commodo eget, eleifendeget tellus. Donec nec purus lorem. Pellentesque eget lacus sit amettortor laoreet dignissim nec nec.

Captions – Calibri Italic 9pt

Australian Red Cross 100 years Style GuidePage 16 Graphic elements

Graphic elements 100 years graphic deviceThis graphic device is a key element of the Centenary ‘look and feel’ to ensure consistency in all marketing elements created for 2014. This device uses three colours from the secondary colour palette of our corporate style guide, plus a gold colour for use in headers and footers of printed materials. No other colours are to be used for this device.

Australian Red Cross 100 years Style GuidePage 17 Graphic elements

Graphic elements TimelineThe timeline graphic device depicts 10 decades of the Centenary commencing with the year that Red Cross was established in Australia. The colour of timeline must match the hero colour on the artwork. Timeline can be reversed. Highlighted decade or timeline to match imagery or story of communication piece where possible. Where this is not known, no decade is to be highlighted.

1914 1914 19141920s 1920s 1920s1930s 1930s 1930s1940s 1940s 1940s1950s 1950s 1950s1960s 1960s 1960s1970s 1970s 1970s1980s 1980s 1980s1990s 1990s 1990s

2014 2014 20142000s 2000s 2000s

Australian Red Cross 100 years Style GuidePage 18 Language

Language Common TextTo ensure we all speak with a consistent, clear voice about the Centenary celebrations, some common text (long and short versions) has been created for your use. The common text can be found on the brand toolbox.

Long version Short version

HeadlineBe part of the great Australian story

CopyAs part of the world’s largest humanitarian movement, Red Cross has been part of the fabric of Australian life for 100 years - whether it’s our immediate response to natural disasters or our everyday work to support the most vulnerable people in crisis.

As a past, current or next generation supporter, you can shape the next chapters of this great Australian story of people helping people for the next 100 years.

To find out more about the many ways to support Red Cross, visit redcross.org.au/centenary

HeadlineBe part of the great Australian story

CopyAs part of the world’s largest humanitarian movement, Red Cross has helped the most vulnerable people in Australia for 100 years.

With a proud history of neutrality and impartiality, we have been part of the fabric of Australian life - whether it’s our immediate response to natural disasters or our everyday work to support the most vulnerable people in crisis.

As a past, current or next generation supporter, you can help shape this great Australian story of people helping people to mobilise the power of humanity for the next 100 years.

To find out more about the many ways to support Red Cross, visit redcross.org.au/centenary

Australian Red Cross 100 years Style GuidePage 19 Bringing it all together

A4 Poster

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 20 Bringing it all together

A4 Poster

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 21 Bringing it all together

A4 Poster

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 22 Bringing it all together

A4 Poster

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 23 Bringing it all together

A4 Poster

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 24 Bringing it all together

A4 Poster

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 25 Bringing it all together

Come and be a part of the great Australian story

1914

1960s1970s1980s1990s2000s2014

1950s

1920s1930s1940s

DL Event Invitation

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 26 Bringing it all together

Come and be a part of the great Australian story

1914

1960s1970s1980s1990s2000s2014

1950s

1920s1930s1940s

DL Event Invitation

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 27 Bringing it all together

DL Event Invitation

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 28 Bringing it all together

DL Event Invitation

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 29 Bringing it all together

DL Promo Flyer

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 30 Bringing it all together

DL Promo Flyer

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 31 Bringing it all together

DL Promo Flyer

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 32 Bringing it all together

DL Promo Flyer

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 33 Bringing it all together

DL Promo Flyer

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 34 Bringing it all together

DL Promo Flyer

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 35 Bringing it all together

DL Promo Flyer

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 36 Bringing it all together

DL Promo Flyer

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 37 Bringing it all together

Letterhead Media Release

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 38 Bringing it all together

Letterhead (mono) Media Release (mono)

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 39 Bringing it all together

Certificate

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 40 Bringing it all together

PowerPoint template

Bringing it all togetherExamples of templates

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Australian Red Cross 100 years Style GuidePage 41 Contacts

Contacts

NATIONAL OFFICE155 Pelham StVIC 3053T 03 9345 1800F 03 9348 2513

SUPPORTER SERVICES CENTRET 1800 811 700

ACTCnr Hindmarsh Drand Palmer StGarran ACT 2605T 02 6234 7600F 02 6234 7650

NSWlevel 4, 464 Kent StSydney NSW 2000T 02 9229 4111F 02 9229 4244

NTCnr Lambell Tceand Schultze StLarrakeyah NT 0820T 08 8924 3900F 08 8924 3909

Issued December 2013

QLD49 Park RdMilton QLD 4064T 07 3367 7222F 07 3367 7444

SA212 Pirie StreetAdelaide SA 5000T 08 8100 4500F 08 8100 4501

TAS40 Melville StHobart TAS 7000T 03 6235 6077F 03 6231 1250

VIC23-47 Villiers StNorth MelbourneVIC 3051T 03 8327 7700F 03 8327 7711

WA110 Goderich StEast Perth WA 6004T 08 9225 8888F 08 9325 5112

Humanity

The International Red Cross and Red Crescent Movement, born of a desire to bring assistance without discrimination to the wounded on the battlefield, endeavours, in its international and national capacity, to prevent and alleviate human sufferingwherever it may be found. Its purpose is to protect life and health and ensure respect for the human being. It promotes mutualunderstanding, friendship, co-operation and lasting peace amongst all people.

Impartiality

It makes no discrimination as to nationality, race, religious beliefs, class or political opinions. It endeavours to relieve the suffering of individuals, being guided solely by their needs, and to give priority to the most urgent cases of distress.

Neutrality

In order to continue to enjoy the confidence of all, the Movement may not take sides in hostilities or engage at any time in controversies of a political, racial, religious or ideological nature.

Independence

The Movement isindependent. The National Societies, while auxiliaries in the humanitarian services of their governments and subject to the laws of their respective countries, must always maintain their autonomy so that they may be able at all times to act in accordance with the principles of theMovement.

Voluntary Service

It is a voluntary relief movement not prompted in any manner by desire for gain.

Unity

There can be only one Red Cross or Red Crescent Society in any one country. It must be open to all. It must carry on its humanitarian workthroughout its territory.

Universality

The International Red Cross and Red Crescent Movement, in which all Societies have equal status and share equal responsibilities and duties in helping each other, is worldwide.

In all activities our staff, members and volunteers are guided by the Fundamental Principles of the Red Cross and Red Crescent Movement.

HumanityImpartiality NeutralityIndependenceVoluntary ServiceUnityUniversality