5 SCM ndashInterpretation amp Analysis

66

CELLULAR INDUSTRY DATA ANALYSIS

5 SCM ndashInterpretation amp Analysis

67

51 SCM Analysis for Cellular Industry ( Airtel and Hutch )

Detail Analysis have been done to understand the relation between various questions put to

various staff members of Industry Question set has been divided into different form to have a

clear view of individual segment Question Set Main I was having 41 questions and all questions

were discussed with to understand their views on the same To understand the response of staff

on each question Valid Response Mean Std Error Median Std Deviation Variance is

calculated and shown in the Annexure 2 Various terms have been defined in terms of analysis

to understand the details

Sample size The number of cases n is the number of numeric entries for the variable that fulfill

the selection criterion In this analysis 171 respondents has given the response from Top

Management Middle Management Lower Management amp Vendors75 customers from Airtel amp

Hutch have responded to various questions asked to them

The lowest value and highest value of all observations (range)The lowest value used in the

analysis 1 and the highest value is 5

Arithmetic mean The arithmetic mean is the sum of all observations divided by the number of

observations n

95 confidence interval (CI) for the mean this is a range of values calculated using the

method described later (see Standard Error of the Mean) which contains the population mean

with a 95 probability

Median when you have n observations and these are sorted from smaller to larger then the

median is equal to the value with order number (n+1)2 The median is equal to the 50th

percentile If the distribution of the data is Normal then the median is equal to the arithmetic

mean The median is not sensitive to extreme values or outliers and therefore it may be a better

measure of central tendency than the arithmetic mean

In the analysis it various from question to question

95 confidence interval (CI) for the median this is a range of values that contains the

population median with a 95 probability (Campbell amp Gardner 1988) This 95 confidence

interval can only be calculated when the sample size is not too small

5 SCM ndashInterpretation amp Analysis

67

51 SCM Analysis for Cellular Industry ( Airtel and Hutch )

Detail Analysis have been done to understand the relation between various questions put to

various staff members of Industry Question set has been divided into different form to have a

clear view of individual segment Question Set Main I was having 41 questions and all questions

were discussed with to understand their views on the same To understand the response of staff

on each question Valid Response Mean Std Error Median Std Deviation Variance is

calculated and shown in the Annexure 2 Various terms have been defined in terms of analysis

to understand the details

Sample size The number of cases n is the number of numeric entries for the variable that fulfill

the selection criterion In this analysis 171 respondents has given the response from Top

Management Middle Management Lower Management amp Vendors75 customers from Airtel amp

Hutch have responded to various questions asked to them

The lowest value and highest value of all observations (range)The lowest value used in the

analysis 1 and the highest value is 5

Arithmetic mean The arithmetic mean is the sum of all observations divided by the number of

observations n

95 confidence interval (CI) for the mean this is a range of values calculated using the

method described later (see Standard Error of the Mean) which contains the population mean

with a 95 probability

Median when you have n observations and these are sorted from smaller to larger then the

median is equal to the value with order number (n+1)2 The median is equal to the 50th

percentile If the distribution of the data is Normal then the median is equal to the arithmetic

mean The median is not sensitive to extreme values or outliers and therefore it may be a better

measure of central tendency than the arithmetic mean

In the analysis it various from question to question

95 confidence interval (CI) for the median this is a range of values that contains the

population median with a 95 probability (Campbell amp Gardner 1988) This 95 confidence

interval can only be calculated when the sample size is not too small

5 SCM ndashInterpretation amp Analysis

68

Variance the variance is the mean of the square of the differences of all values with the

arithmetic mean The variance (s2) is calculated using the formula

Standard deviation the standard deviation (s or SD) is the square root of the variance and is a

measure of the spread of the data

When the distribution of the observations is Normal then 95 of all observations are located in

the interval mean - 196 SD to mean + 196 SD (for other values see table Values of the Normal

distribution)

This interval should not be confused with the smaller 95 confidence interval for the mean The

interval mean - 196 SD to mean + 196 SD represents a descriptive 95 confidence range for

the individual observations whereas the 95 CI for the mean represents a statistical uncertainty

of the arithmetic mean

Standard error of the mean (SEM) is calculated by dividing the standard deviation by the

square root of the sample size

The SEM is used to calculate confidence intervals for the mean When the distribution of the

observations is Normal or approximately Normal and the sample size is large then there is 95

confidence that the population mean is located in the interval plusmn 196 SEM If the sample size is

5 SCM ndashInterpretation amp Analysis

69

less than 30 then the multiplier is not 196 but is taken from the t-distribution with n-1 degrees of

freedom and a confidence of 95 The 95 confidence interval is calculated by plusmn t SEM

Analyses have been done to understand the basic statistical tools and results Table Shows the

results of various questions asked to Staff of Public and Private Banks Sample size used is the

actual responses received from various respondents In the below table respondent ratio is as

mentioned below

Airtel has 77 respondents Hutch has 94 respondents Total respondent from Staff and

Vendors are = 77+94= 171 respondent Following Section of questions have been analysis

A) Perception of Official Respondents from Staff and associated suppliers on SCM

B) Performance review parameters by Official Respondents

C) Problem Analysis by Official Respondents

D) Importance of SCM by Official Respondents

E) Inputs on SCM specifically from Suppliers and associates

F) Review on main Factors for efficient and effective SCM

5 SCM ndashInterpretation amp Analysis

70

52 Important Factors Analyzed

During the research review done Chapter 2 various factors have been analyzed and

documented Same factors were collected from different researchers Papers Articles and

Journals related to SCM Same factors are asked to rate by respondents to understand the

importance of each factors After having a response on 32 factors it was analyzed that 12

factors are more significant and play important role in Cellular Industry For each factor

frequency response is taken from both corporate respondedntsThen Chi Square and p value is

calculated to understand the significant factors Below table show the details Same set of

Factors have been mentioned in Questionnaire and can be referred in Annexure 1 Section G

Below table shows response in detail against each factor Data interpretation is done in

case of cases where result was significant

Table No 51

Company

Airtel Hutch Chi-square

p-value 1 variability in demand Percent Percent

High dissatisfied 588 440

1066 003

Moderately Dissatisfied 2500 1868

Neutral 3088 2088

Moderately Satisfied 2794 2418

Highly Satisfied 1029 3187

Company

Airtel Hutch Chi-square

p-value 2 Consumption Rate Percent Percent

High dissatisfied 147 440

1850 000

Moderately Dissatisfied 3529 2418

Neutral 3529 2418

Moderately Satisfied 1765 879

Highly Satisfied 1029 3846

Company

Airtel Hutch Chi-square

p-value 3 Life cycle Stage Percent Percent

High dissatisfied 1618 879 2041 000

5 SCM ndashInterpretation amp Analysis

71

Moderately Dissatisfied 3235 1429

Neutral 1912 989

Moderately Satisfied 1765 2527

Highly Satisfied 1471 4176

Company

Airtel Hutch Chi-square

p-value 4 Forecast Ease Percent Percent

V Easy 1765 2857

327 051

Easy 3676 2967

Moderate 2353 2088

Difficulty 1765 1429

V Difficult 441 659

Company

Airtel Hutch Chi-square

p-value 5 Length of Life Cycle Percent Percent

V Large 1618 1648

513 027

Large 5588 4066

Medium 1176 1868

Short 1471 1868

V Short 147 549

Company

Airtel Hutch Chi-square

p-value 6 Functional vs Aesthetic Percent Percent

Highly Aesthetic 1471 1868

475 031

Aesthetic 1324 2198

Moderately functional 2647 2198

Functional 2794 2857

Highly Functional 1765 879

Company

Airtel Hutch Chi-square

p-value 7Substituatability Percent Percent

High dissatisfied 1618 2088

537 025

Moderately Dissatisfied 2206 2967

Neutral 882 1319

Moderately Satisfied 2353 1209

Highly Satisfied 2941 2418

Company

5 SCM ndashInterpretation amp Analysis

72

Airtel Hutch Chi-square

p-value 8 Levels in BOM structure Percent Percent

High dissatisfied 2206 1868

216 071

Moderately Dissatisfied 1765 2527

Neutral 2794 2967

Moderately Satisfied 1324 1319

Highly Satisfied 1912 1319

Company

Airtel Hutch Chi-square

p-value 9 Degree of Engineering Changes Percent Percent

Never 588 879

133 086

Occasionally 3235 2527

Often Frequently 2941 3187

Frequently 2059 2308

stable 1176 1099

Company

Airtel Hutch Chi-square

p-value 10 Product Varity Percent Percent

Single 2059 1648

1746 000

Double 2647 1209

Some 2500 1319

Many 1324 1648

Too Many 1471 4176

Company

Airtel Hutch Chi-square

p-value 11 Value of Purchase of Item Percent Percent

A-Class 1618 1868

583 021

AB-Class 2500 2198

B-Class 1618 2527

BC-Class 1912 2308

C-Class 2353 1099

Company

Airtel Hutch Chi-square

p-value 12 Criticality of item Percent Percent

Hardly 882 769

1093 003 Desirable 2206 1429

Essential 3382 2088

5 SCM ndashInterpretation amp Analysis

73

Vital 1029 659

High Vital 2500 5055

Company

Airtel Hutch Chi-square

p-value 13 End-use of item Percent Percent

In Packing 588 659

237 067

In Assembly 3529 4396

In Manf 441 659

Consumably 2647 1868

Squre 2794 2418

Company

Airtel Hutch Chi-square

p-value 14 Number of Sources of Supply Percent Percent

Single 1765 1758

144 084

Double 3971 4725

Some 2500 2308

Many 882 659

Too Many 882 549

Company

Airtel Hutch Chi-square

p-value 15 Ease for Storage Percent Percent

V Difficult 3088 2088

211 071

Difficult 1471 1758

Average 2647 2967

Easy 1471 1758

V Easy 1324 1429

Company

Airtel Hutch Chi-square

p-value 16 Ease of Transportation Percent Percent

V Difficult 3382 4066

087 093

Difficult 2794 2418

Average 2059 1868

Easy 1029 879

V Easy 735 769

Company

Airtel Hutch Chi-square

p-value 17Quality (No of Rejections) Percent Percent

5 SCM ndashInterpretation amp Analysis

74

V High 882 879

828 003

High 3676 2198

Medium 1324 769

Low 882 769

V Low 3235 5385

Company

Airtel Hutch Chi-square

p-value 18 Perishability (Shelf-life) Percent Percent

V Short 1765 2418

352 048

Short 2059 1868

Medium 3235 2198

Long 1029 1648

V Long 1912 1868

Company

Airtel Hutch Chi-square

p-value 19 DisposalSalvage value Percent Percent

VLess 2647 2198

198 074

Less 2794 2418

Medium 2500 3516

Good 1176 989

VGood 882 879

Company

Airtel Hutch Chi-square

p-value 20Price Stability Percent Percent

V Volatile 2500 1758

457 033

Volatile 1471 2088

Moderate 2059 2527

Stable 1765 2308

V Stable 2206 1319

Company

Airtel Hutch Chi-square

p-value 21 Seasonality in Availability Percent Percent

Nil 000 220

326 066

Very less 4118 4835

Less 588 659

High 1912 1319

Very High 3235 2747

5 SCM ndashInterpretation amp Analysis

75

Company

Airtel Hutch Chi-square

p-value 22 Manufacturing Lead Time Percent Percent

V Long 735 549

1782 000

Long 882 1758

Moderate 2647 4505

Short 147 659

V Short 5588 2527

Company

Airtel Hutch Chi-square

p-value 23 Lead Time Reliability Percent Percent

V Poor 1176 1099

351 048

poor 3235 3407

Average 1912 2967

Good 1029 769

V Good 2647 1758

Company

Airtel Hutch Chi-square

p-value 24 Number of clients Percent Percent

Single 1029 989

1009 004

Double 735 2198

Few 2941 3626

Many 1765 1099

Too Many 3529 2088

Company

Airtel Hutch Chi-square

p-value 25 Distance of Vendor Percent Percent

Farthest 882 989

050 097

Far 1765 1538

Moderate 2794 3187

Nearer 2941 2637

Nearest 1618 1648

Company

Airtel Hutch Chi-square

p-value 26 Source of Supply Percent Percent

Govt controlled 1471 549

2245 000 Imported 2353 1319

Partially Controlled 3235 1429

5 SCM ndashInterpretation amp Analysis

76

Freely Available 1324 3077

Indigenous 1618 3626

Company

Airtel Hutch Chi-square

p-value 27 Degree of Competition Percent Percent

VHigh 147 879

588 021

High 3088 3077

Moderate 3088 3407

Low 2353 1978

V Low 1324 659

Company

Airtel Hutch Chi-square

p-value 28 Design Flexibility of supplier Percent Percent

VRigid 1324 1209

190 075

Rigid 2941 2967

Moderate 2500 3077

Flexible 1324 1538

V Flexible 1912 1209

Company

Airtel Hutch Chi-square

p-value 29 Communication system Percent Percent

VPoor 882 879

1765 000

Poor 2353 659

Average 3382 2198

Effective 1471 1868

V Effective 1912 4396

Company

Airtel Hutch Chi-square

p-value 30 Transportation Cost Percent Percent

V Low 1618 1209

821 004

Low 1471 769

Average 1618 659

High 1765 2308

V High 3529 5055

Company

Airtel Hutch Chi-square

p-value 31 Transportation time Percent Percent

5 SCM ndashInterpretation amp Analysis

77

VLess 1324 1538

185 076

Less 1176 1758

Average 2794 2088

High 1912 1978

VHigh 2794 2637

Company

Airtel Hutch Chi-square

p-value 32 Transportation Reliability Percent Percent

VPoor 882 1209

928 005

Poor 1471 2418

Average 882 1978

Good 2647 1648

VGood 4118 2747

Analysis - After analyzing the various factors considered in research it is observed that following

12 factors are significant as compared to other factors

Variability in Demand

Response from various respondents indicates that Demand and Supply very important role in

this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents

where neutral that is 3088 where as in case of Hutch most respondents where highly

satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p

value 003 it shows that this factors is significant and need to be focused by Industry

Consumption rate

Response from various respondents indicates that Consumption rate is still have a neutral

response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of

respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch

respondents where highly satisfied with 3846 Calculating and understanding the Chi

Value that is 1850 and p value 00 it shows that this factors is significant and need to be

focused by Industry

Life Cycle stage

Response from various respondents indicates that respondents believe that Life Cycle plays

an important role Comparing in the given Industry it is observed that in Airtel 3235 of

respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In

Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating

5 SCM ndashInterpretation amp Analysis

78

and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is

significant and need to be focused by Industry

Product Variety

Response from various respondents indicates that this factor is also considered to be an

important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of

respondents believe in too Many services where as in Airtel they prefer now to be restricted

to limited service and most respondents to prefer up double services that is 2647

Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that

this factor is significant and need to be focused Above details shows that respondent from

Airtel prefer to concentrate on limited services might be because they are already in many

services and Hutch respondents want to get into many more services

Criticality of item

Response from various respondents indicates that in SCM Criticality of item decide the

involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents

feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding

the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need

to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for

SCM

Quality ( No Of Rejections )

Response from various respondents indicates that this part is of High importance for both

organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of

high importance and retained where as in case of Hutch 2198 Calculating and

understanding the Chi Value that is 828 and p value 003 it shows that this factor is

significant and need to be focused

Manufacturing Lead time

Response from various respondents indicates that in Airtel maximum product line is

freezed and forecasted and 5588 of respondents believe it is very Short where as in

case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe

that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value

000 it shows that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

79

Number of Clients

In this case response is quite neutral Response from various respondents indicates that in

Airtel 3529 of respondents believe that number of clients play significant role and factor

for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626

believes that number of clients have neutral affect on SCM Calculating and understanding

the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need

to be focused

Source Of Supply

Response from various respondents indicates that in SCM Source of supply is still important

for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626

of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to

that in case of Airtel respondents believe that it is partially controlled as in many cases they

have strategic tieup for a defined period Calculating and understanding the Chi Value that is

2245 and p value 000 it shows that this factor is significant and need to be focused

Communication System

Response from various respondents indicates that in SCM communication system plays an

important role and decide the involvement of many decisions Comparing Airtel and Hutch it

is observed that in Hutch 4396 of respondents feel this is V effective where as in case of

Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage

it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding

the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need

to be focused

Transportation Cost

In this case respondent from both organizations agrees on same point that transportation

cost is an vital element for SCM Response from various respondents indicates that in Hutch

5055 of respondents believe it is Very High Importance where as in case of Airtel it is

3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows

that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

80

53 DETAIL ANALYSIS

Detail Analysis have been done to understand the relation between various questions put to

various staff members and suppliers Question set has been divided into different form to

have a clear view of individual segment Question Set Main I was having 41 questions and

all questions were discussed with Staff and suppliers to understand their views on the same To

understand the response of staff on each question table were made with response from different

level from Top Management Middle Management and Lower Management small suppliers

major suppliers in each Organization Response was aligned in form of tables and final Total is

calculated from the Frequency count against each response Then Chi Square and p value is

calculated using SPSS software as shown below table Each response was analyzed with graph

to understand and conclude the results from the same It is observed and comments are made

against the responses which were found significant41 Questions where divided into various

section to analyze different responses Question Set Main I (Refer Annexure 1) covers main

set of questions to understand the SCM Staff thoughts Performance amp Problem areas in

different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is

done on all these questions in terms on Mean Median St Error Std Deviation Skewness

Minimum amp Maximum is done (Refer Annexure 2)

Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the

response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done

and extracted in the for of table below The in cases of significant results interpretations were

done

1 - Are you aware of SCM of your Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

3535 0473

Moderately Dissatisfied 130 106 117

Neutral 4545 4255 4386

Moderately Satisfied 5065 5532 5322

Highly Satisfied 260 000 117

5 SCM ndashInterpretation amp Analysis

81

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Highly

Satisf ied

Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on

Air tel

Hutch

2- SCM leads to improved performance in organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

3568 0468

Moderately Dissatisfied 000 213 117

Neutral 4026 3404 3684

Moderately Satisfied 5065 5638 5380

Highly Satisfied 779 745 760

000

1000

2000

3000

4000

5000

6000

High

dissatisfied

Neutral Highly

Satisfied

SCM leads to improved performance in organization

Airtel

Hutch

3 -Efficiency and effectiveness will increase with SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0717 0949

Moderately Dissatisfied 4026 3617 3801

Neutral 4156 4787 4503

Moderately Satisfied 909 851 877

Highly Satisfied 779 638 702

5 SCM ndashInterpretation amp Analysis

82

130106

40263617

4156

4787

909851 779638

000

1000

2000

3000

4000

5000

High

dissatisfied

Neutral Highly

Satisfied

Efficiency and effectiveness will increase with SCM

Airtel

Hutch

4- Do you think better work will be done if SCM is made better

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 260 213 234

2822 0420 Neutral 260 000 117

Moderately Satisfied 5455 5213 5322

Highly Satisfied 4026 4574 4327

260213 260000

545552134026

4574

000

2000

4000

6000

Moderately

Dissatisfied

Moderately

Satisfied

Do you think better work will be done if SCM is

made better

Airtel

Hutch

5 Are your SCM practices up to mark as per market orientation

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

1042 0903

Moderately Dissatisfied 130 106 117

Neutral 1818 1596 1696

Moderately Satisfied 5065 5426 5263

Highly Satisfied 2857 2553 2690

5 SCM ndashInterpretation amp Analysis

83

Are your SCM practices up to mark as per

market orientationAirtel

130 130

1818

5065

2857

319 106

1596

5426

2553

000

1000

2000

3000

4000

5000

6000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

6 -Have you implemented SCM guidelines

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 213 117

3567 0468

Moderately Dissatisfied 130 000 058

Neutral 2727 2447 2573

Moderately Satisfied 5065 5638 5380

Highly Satisfied 2078 1702 1871

Have you implemented SCM guidelines

000 130

2727

5065

2078

213 000

2447

5638

1702

000

1000

2000

3000

4000

5000

6000

High

dissa

tisfie

d

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

7 -Have you redesigned jobs according to the requirement of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 319 175

3138 0371 Neutral 2078 1596 1813

Moderately Satisfied 5195 5532 5380

Highly Satisfied 2727 2553 2632

5 SCM ndashInterpretation amp Analysis

84

- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he

r e qui r e me nt of S CM

000

2078

5195

2727

319

1596

5532

2553

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Moder ately

Satisf ied

Highly Satisf ied

Air tel

Hutch

8 -Though SCM is there I believe that people are not using it adequately

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 390 000 175

9921 0019 Neutral 5455 4468 4912

Moderately Satisfied 4156 4894 4561

Highly Satisfied 000 638 351

-Though SCM is there I believe that people are not using it adequately

390

54554156

000000

4468 4894

638

000200040006000

Mo

de

rat

ely

Dis

sa

tisf

ied

Mo

de

rat

ely

Sa

tisfie

d

Series1

Series2

From the table and graph it is analyzed that results are significant in this case In the above case

Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents

who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most

respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral

Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56

Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to

efficient and effective

5 SCM ndashInterpretation amp Analysis

85

9-On the whole I am satisfied with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2174 0704

Moderately Dissatisfied 1948 1809 1871

Neutral 390 106 234

Moderately Satisfied 5974 6170 6082

Highly Satisfied 1558 1596 1579

10- SCM needs to be improved in Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

2761 0599

Moderately Dissatisfied 000 106 058

Neutral 130 000 058

Moderately Satisfied 5195 5851 5556

Highly Satisfied 4545 3936 4211

SCM needs to be improved in Organization

130 000 130

51954545

106 106 000

5851

3936

000

1000

2000

3000

4000

5000

6000

7000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

86

11-I feel secure and happy with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2377 0667

Moderately Dissatisfied 1429 1596 1520

Neutral 1299 1915 1637

Moderately Satisfied 3896 3511 3684

Highly Satisfied 3247 2660 2924

12- I think additional inputs are needed

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 213 175

3869 0276 Moderately Dissatisfied 130 000 058

Moderately Satisfied 260 000 117

Highly Satisfied 9481 9787 9649

I think additional inputs are needed

130 130 260

9481

213 000 000

9787

000

2000

4000

6000

8000

10000

12000

High

dissat isf ied

M oderately

Dissat isf ied

M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

70

52 Important Factors Analyzed

During the research review done Chapter 2 various factors have been analyzed and

documented Same factors were collected from different researchers Papers Articles and

Journals related to SCM Same factors are asked to rate by respondents to understand the

importance of each factors After having a response on 32 factors it was analyzed that 12

factors are more significant and play important role in Cellular Industry For each factor

frequency response is taken from both corporate respondedntsThen Chi Square and p value is

calculated to understand the significant factors Below table show the details Same set of

Factors have been mentioned in Questionnaire and can be referred in Annexure 1 Section G

Below table shows response in detail against each factor Data interpretation is done in

case of cases where result was significant

Table No 51

Company

Airtel Hutch Chi-square

p-value 1 variability in demand Percent Percent

High dissatisfied 588 440

1066 003

Moderately Dissatisfied 2500 1868

Neutral 3088 2088

Moderately Satisfied 2794 2418

Highly Satisfied 1029 3187

Company

Airtel Hutch Chi-square

p-value 2 Consumption Rate Percent Percent

High dissatisfied 147 440

1850 000

Moderately Dissatisfied 3529 2418

Neutral 3529 2418

Moderately Satisfied 1765 879

Highly Satisfied 1029 3846

Company

Airtel Hutch Chi-square

p-value 3 Life cycle Stage Percent Percent

High dissatisfied 1618 879 2041 000

5 SCM ndashInterpretation amp Analysis

71

Moderately Dissatisfied 3235 1429

Neutral 1912 989

Moderately Satisfied 1765 2527

Highly Satisfied 1471 4176

Company

Airtel Hutch Chi-square

p-value 4 Forecast Ease Percent Percent

V Easy 1765 2857

327 051

Easy 3676 2967

Moderate 2353 2088

Difficulty 1765 1429

V Difficult 441 659

Company

Airtel Hutch Chi-square

p-value 5 Length of Life Cycle Percent Percent

V Large 1618 1648

513 027

Large 5588 4066

Medium 1176 1868

Short 1471 1868

V Short 147 549

Company

Airtel Hutch Chi-square

p-value 6 Functional vs Aesthetic Percent Percent

Highly Aesthetic 1471 1868

475 031

Aesthetic 1324 2198

Moderately functional 2647 2198

Functional 2794 2857

Highly Functional 1765 879

Company

Airtel Hutch Chi-square

p-value 7Substituatability Percent Percent

High dissatisfied 1618 2088

537 025

Moderately Dissatisfied 2206 2967

Neutral 882 1319

Moderately Satisfied 2353 1209

Highly Satisfied 2941 2418

Company

5 SCM ndashInterpretation amp Analysis

72

Airtel Hutch Chi-square

p-value 8 Levels in BOM structure Percent Percent

High dissatisfied 2206 1868

216 071

Moderately Dissatisfied 1765 2527

Neutral 2794 2967

Moderately Satisfied 1324 1319

Highly Satisfied 1912 1319

Company

Airtel Hutch Chi-square

p-value 9 Degree of Engineering Changes Percent Percent

Never 588 879

133 086

Occasionally 3235 2527

Often Frequently 2941 3187

Frequently 2059 2308

stable 1176 1099

Company

Airtel Hutch Chi-square

p-value 10 Product Varity Percent Percent

Single 2059 1648

1746 000

Double 2647 1209

Some 2500 1319

Many 1324 1648

Too Many 1471 4176

Company

Airtel Hutch Chi-square

p-value 11 Value of Purchase of Item Percent Percent

A-Class 1618 1868

583 021

AB-Class 2500 2198

B-Class 1618 2527

BC-Class 1912 2308

C-Class 2353 1099

Company

Airtel Hutch Chi-square

p-value 12 Criticality of item Percent Percent

Hardly 882 769

1093 003 Desirable 2206 1429

Essential 3382 2088

5 SCM ndashInterpretation amp Analysis

73

Vital 1029 659

High Vital 2500 5055

Company

Airtel Hutch Chi-square

p-value 13 End-use of item Percent Percent

In Packing 588 659

237 067

In Assembly 3529 4396

In Manf 441 659

Consumably 2647 1868

Squre 2794 2418

Company

Airtel Hutch Chi-square

p-value 14 Number of Sources of Supply Percent Percent

Single 1765 1758

144 084

Double 3971 4725

Some 2500 2308

Many 882 659

Too Many 882 549

Company

Airtel Hutch Chi-square

p-value 15 Ease for Storage Percent Percent

V Difficult 3088 2088

211 071

Difficult 1471 1758

Average 2647 2967

Easy 1471 1758

V Easy 1324 1429

Company

Airtel Hutch Chi-square

p-value 16 Ease of Transportation Percent Percent

V Difficult 3382 4066

087 093

Difficult 2794 2418

Average 2059 1868

Easy 1029 879

V Easy 735 769

Company

Airtel Hutch Chi-square

p-value 17Quality (No of Rejections) Percent Percent

5 SCM ndashInterpretation amp Analysis

74

V High 882 879

828 003

High 3676 2198

Medium 1324 769

Low 882 769

V Low 3235 5385

Company

Airtel Hutch Chi-square

p-value 18 Perishability (Shelf-life) Percent Percent

V Short 1765 2418

352 048

Short 2059 1868

Medium 3235 2198

Long 1029 1648

V Long 1912 1868

Company

Airtel Hutch Chi-square

p-value 19 DisposalSalvage value Percent Percent

VLess 2647 2198

198 074

Less 2794 2418

Medium 2500 3516

Good 1176 989

VGood 882 879

Company

Airtel Hutch Chi-square

p-value 20Price Stability Percent Percent

V Volatile 2500 1758

457 033

Volatile 1471 2088

Moderate 2059 2527

Stable 1765 2308

V Stable 2206 1319

Company

Airtel Hutch Chi-square

p-value 21 Seasonality in Availability Percent Percent

Nil 000 220

326 066

Very less 4118 4835

Less 588 659

High 1912 1319

Very High 3235 2747

5 SCM ndashInterpretation amp Analysis

75

Company

Airtel Hutch Chi-square

p-value 22 Manufacturing Lead Time Percent Percent

V Long 735 549

1782 000

Long 882 1758

Moderate 2647 4505

Short 147 659

V Short 5588 2527

Company

Airtel Hutch Chi-square

p-value 23 Lead Time Reliability Percent Percent

V Poor 1176 1099

351 048

poor 3235 3407

Average 1912 2967

Good 1029 769

V Good 2647 1758

Company

Airtel Hutch Chi-square

p-value 24 Number of clients Percent Percent

Single 1029 989

1009 004

Double 735 2198

Few 2941 3626

Many 1765 1099

Too Many 3529 2088

Company

Airtel Hutch Chi-square

p-value 25 Distance of Vendor Percent Percent

Farthest 882 989

050 097

Far 1765 1538

Moderate 2794 3187

Nearer 2941 2637

Nearest 1618 1648

Company

Airtel Hutch Chi-square

p-value 26 Source of Supply Percent Percent

Govt controlled 1471 549

2245 000 Imported 2353 1319

Partially Controlled 3235 1429

5 SCM ndashInterpretation amp Analysis

76

Freely Available 1324 3077

Indigenous 1618 3626

Company

Airtel Hutch Chi-square

p-value 27 Degree of Competition Percent Percent

VHigh 147 879

588 021

High 3088 3077

Moderate 3088 3407

Low 2353 1978

V Low 1324 659

Company

Airtel Hutch Chi-square

p-value 28 Design Flexibility of supplier Percent Percent

VRigid 1324 1209

190 075

Rigid 2941 2967

Moderate 2500 3077

Flexible 1324 1538

V Flexible 1912 1209

Company

Airtel Hutch Chi-square

p-value 29 Communication system Percent Percent

VPoor 882 879

1765 000

Poor 2353 659

Average 3382 2198

Effective 1471 1868

V Effective 1912 4396

Company

Airtel Hutch Chi-square

p-value 30 Transportation Cost Percent Percent

V Low 1618 1209

821 004

Low 1471 769

Average 1618 659

High 1765 2308

V High 3529 5055

Company

Airtel Hutch Chi-square

p-value 31 Transportation time Percent Percent

5 SCM ndashInterpretation amp Analysis

77

VLess 1324 1538

185 076

Less 1176 1758

Average 2794 2088

High 1912 1978

VHigh 2794 2637

Company

Airtel Hutch Chi-square

p-value 32 Transportation Reliability Percent Percent

VPoor 882 1209

928 005

Poor 1471 2418

Average 882 1978

Good 2647 1648

VGood 4118 2747

Analysis - After analyzing the various factors considered in research it is observed that following

12 factors are significant as compared to other factors

Variability in Demand

Response from various respondents indicates that Demand and Supply very important role in

this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents

where neutral that is 3088 where as in case of Hutch most respondents where highly

satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p

value 003 it shows that this factors is significant and need to be focused by Industry

Consumption rate

Response from various respondents indicates that Consumption rate is still have a neutral

response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of

respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch

respondents where highly satisfied with 3846 Calculating and understanding the Chi

Value that is 1850 and p value 00 it shows that this factors is significant and need to be

focused by Industry

Life Cycle stage

Response from various respondents indicates that respondents believe that Life Cycle plays

an important role Comparing in the given Industry it is observed that in Airtel 3235 of

respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In

Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating

5 SCM ndashInterpretation amp Analysis

78

and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is

significant and need to be focused by Industry

Product Variety

Response from various respondents indicates that this factor is also considered to be an

important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of

respondents believe in too Many services where as in Airtel they prefer now to be restricted

to limited service and most respondents to prefer up double services that is 2647

Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that

this factor is significant and need to be focused Above details shows that respondent from

Airtel prefer to concentrate on limited services might be because they are already in many

services and Hutch respondents want to get into many more services

Criticality of item

Response from various respondents indicates that in SCM Criticality of item decide the

involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents

feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding

the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need

to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for

SCM

Quality ( No Of Rejections )

Response from various respondents indicates that this part is of High importance for both

organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of

high importance and retained where as in case of Hutch 2198 Calculating and

understanding the Chi Value that is 828 and p value 003 it shows that this factor is

significant and need to be focused

Manufacturing Lead time

Response from various respondents indicates that in Airtel maximum product line is

freezed and forecasted and 5588 of respondents believe it is very Short where as in

case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe

that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value

000 it shows that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

79

Number of Clients

In this case response is quite neutral Response from various respondents indicates that in

Airtel 3529 of respondents believe that number of clients play significant role and factor

for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626

believes that number of clients have neutral affect on SCM Calculating and understanding

the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need

to be focused

Source Of Supply

Response from various respondents indicates that in SCM Source of supply is still important

for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626

of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to

that in case of Airtel respondents believe that it is partially controlled as in many cases they

have strategic tieup for a defined period Calculating and understanding the Chi Value that is

2245 and p value 000 it shows that this factor is significant and need to be focused

Communication System

Response from various respondents indicates that in SCM communication system plays an

important role and decide the involvement of many decisions Comparing Airtel and Hutch it

is observed that in Hutch 4396 of respondents feel this is V effective where as in case of

Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage

it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding

the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need

to be focused

Transportation Cost

In this case respondent from both organizations agrees on same point that transportation

cost is an vital element for SCM Response from various respondents indicates that in Hutch

5055 of respondents believe it is Very High Importance where as in case of Airtel it is

3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows

that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

80

53 DETAIL ANALYSIS

Detail Analysis have been done to understand the relation between various questions put to

various staff members and suppliers Question set has been divided into different form to

have a clear view of individual segment Question Set Main I was having 41 questions and

all questions were discussed with Staff and suppliers to understand their views on the same To

understand the response of staff on each question table were made with response from different

level from Top Management Middle Management and Lower Management small suppliers

major suppliers in each Organization Response was aligned in form of tables and final Total is

calculated from the Frequency count against each response Then Chi Square and p value is

calculated using SPSS software as shown below table Each response was analyzed with graph

to understand and conclude the results from the same It is observed and comments are made

against the responses which were found significant41 Questions where divided into various

section to analyze different responses Question Set Main I (Refer Annexure 1) covers main

set of questions to understand the SCM Staff thoughts Performance amp Problem areas in

different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is

done on all these questions in terms on Mean Median St Error Std Deviation Skewness

Minimum amp Maximum is done (Refer Annexure 2)

Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the

response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done

and extracted in the for of table below The in cases of significant results interpretations were

done

1 - Are you aware of SCM of your Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

3535 0473

Moderately Dissatisfied 130 106 117

Neutral 4545 4255 4386

Moderately Satisfied 5065 5532 5322

Highly Satisfied 260 000 117

5 SCM ndashInterpretation amp Analysis

81

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Highly

Satisf ied

Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on

Air tel

Hutch

2- SCM leads to improved performance in organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

3568 0468

Moderately Dissatisfied 000 213 117

Neutral 4026 3404 3684

Moderately Satisfied 5065 5638 5380

Highly Satisfied 779 745 760

000

1000

2000

3000

4000

5000

6000

High

dissatisfied

Neutral Highly

Satisfied

SCM leads to improved performance in organization

Airtel

Hutch

3 -Efficiency and effectiveness will increase with SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0717 0949

Moderately Dissatisfied 4026 3617 3801

Neutral 4156 4787 4503

Moderately Satisfied 909 851 877

Highly Satisfied 779 638 702

5 SCM ndashInterpretation amp Analysis

82

130106

40263617

4156

4787

909851 779638

000

1000

2000

3000

4000

5000

High

dissatisfied

Neutral Highly

Satisfied

Efficiency and effectiveness will increase with SCM

Airtel

Hutch

4- Do you think better work will be done if SCM is made better

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 260 213 234

2822 0420 Neutral 260 000 117

Moderately Satisfied 5455 5213 5322

Highly Satisfied 4026 4574 4327

260213 260000

545552134026

4574

000

2000

4000

6000

Moderately

Dissatisfied

Moderately

Satisfied

Do you think better work will be done if SCM is

made better

Airtel

Hutch

5 Are your SCM practices up to mark as per market orientation

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

1042 0903

Moderately Dissatisfied 130 106 117

Neutral 1818 1596 1696

Moderately Satisfied 5065 5426 5263

Highly Satisfied 2857 2553 2690

5 SCM ndashInterpretation amp Analysis

83

Are your SCM practices up to mark as per

market orientationAirtel

130 130

1818

5065

2857

319 106

1596

5426

2553

000

1000

2000

3000

4000

5000

6000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

6 -Have you implemented SCM guidelines

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 213 117

3567 0468

Moderately Dissatisfied 130 000 058

Neutral 2727 2447 2573

Moderately Satisfied 5065 5638 5380

Highly Satisfied 2078 1702 1871

Have you implemented SCM guidelines

000 130

2727

5065

2078

213 000

2447

5638

1702

000

1000

2000

3000

4000

5000

6000

High

dissa

tisfie

d

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

7 -Have you redesigned jobs according to the requirement of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 319 175

3138 0371 Neutral 2078 1596 1813

Moderately Satisfied 5195 5532 5380

Highly Satisfied 2727 2553 2632

5 SCM ndashInterpretation amp Analysis

84

- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he

r e qui r e me nt of S CM

000

2078

5195

2727

319

1596

5532

2553

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Moder ately

Satisf ied

Highly Satisf ied

Air tel

Hutch

8 -Though SCM is there I believe that people are not using it adequately

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 390 000 175

9921 0019 Neutral 5455 4468 4912

Moderately Satisfied 4156 4894 4561

Highly Satisfied 000 638 351

-Though SCM is there I believe that people are not using it adequately

390

54554156

000000

4468 4894

638

000200040006000

Mo

de

rat

ely

Dis

sa

tisf

ied

Mo

de

rat

ely

Sa

tisfie

d

Series1

Series2

From the table and graph it is analyzed that results are significant in this case In the above case

Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents

who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most

respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral

Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56

Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to

efficient and effective

5 SCM ndashInterpretation amp Analysis

85

9-On the whole I am satisfied with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2174 0704

Moderately Dissatisfied 1948 1809 1871

Neutral 390 106 234

Moderately Satisfied 5974 6170 6082

Highly Satisfied 1558 1596 1579

10- SCM needs to be improved in Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

2761 0599

Moderately Dissatisfied 000 106 058

Neutral 130 000 058

Moderately Satisfied 5195 5851 5556

Highly Satisfied 4545 3936 4211

SCM needs to be improved in Organization

130 000 130

51954545

106 106 000

5851

3936

000

1000

2000

3000

4000

5000

6000

7000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

86

11-I feel secure and happy with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2377 0667

Moderately Dissatisfied 1429 1596 1520

Neutral 1299 1915 1637

Moderately Satisfied 3896 3511 3684

Highly Satisfied 3247 2660 2924

12- I think additional inputs are needed

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 213 175

3869 0276 Moderately Dissatisfied 130 000 058

Moderately Satisfied 260 000 117

Highly Satisfied 9481 9787 9649

I think additional inputs are needed

130 130 260

9481

213 000 000

9787

000

2000

4000

6000

8000

10000

12000

High

dissat isf ied

M oderately

Dissat isf ied

M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

71

Moderately Dissatisfied 3235 1429

Neutral 1912 989

Moderately Satisfied 1765 2527

Highly Satisfied 1471 4176

Company

Airtel Hutch Chi-square

p-value 4 Forecast Ease Percent Percent

V Easy 1765 2857

327 051

Easy 3676 2967

Moderate 2353 2088

Difficulty 1765 1429

V Difficult 441 659

Company

Airtel Hutch Chi-square

p-value 5 Length of Life Cycle Percent Percent

V Large 1618 1648

513 027

Large 5588 4066

Medium 1176 1868

Short 1471 1868

V Short 147 549

Company

Airtel Hutch Chi-square

p-value 6 Functional vs Aesthetic Percent Percent

Highly Aesthetic 1471 1868

475 031

Aesthetic 1324 2198

Moderately functional 2647 2198

Functional 2794 2857

Highly Functional 1765 879

Company

Airtel Hutch Chi-square

p-value 7Substituatability Percent Percent

High dissatisfied 1618 2088

537 025

Moderately Dissatisfied 2206 2967

Neutral 882 1319

Moderately Satisfied 2353 1209

Highly Satisfied 2941 2418

Company

5 SCM ndashInterpretation amp Analysis

72

Airtel Hutch Chi-square

p-value 8 Levels in BOM structure Percent Percent

High dissatisfied 2206 1868

216 071

Moderately Dissatisfied 1765 2527

Neutral 2794 2967

Moderately Satisfied 1324 1319

Highly Satisfied 1912 1319

Company

Airtel Hutch Chi-square

p-value 9 Degree of Engineering Changes Percent Percent

Never 588 879

133 086

Occasionally 3235 2527

Often Frequently 2941 3187

Frequently 2059 2308

stable 1176 1099

Company

Airtel Hutch Chi-square

p-value 10 Product Varity Percent Percent

Single 2059 1648

1746 000

Double 2647 1209

Some 2500 1319

Many 1324 1648

Too Many 1471 4176

Company

Airtel Hutch Chi-square

p-value 11 Value of Purchase of Item Percent Percent

A-Class 1618 1868

583 021

AB-Class 2500 2198

B-Class 1618 2527

BC-Class 1912 2308

C-Class 2353 1099

Company

Airtel Hutch Chi-square

p-value 12 Criticality of item Percent Percent

Hardly 882 769

1093 003 Desirable 2206 1429

Essential 3382 2088

5 SCM ndashInterpretation amp Analysis

73

Vital 1029 659

High Vital 2500 5055

Company

Airtel Hutch Chi-square

p-value 13 End-use of item Percent Percent

In Packing 588 659

237 067

In Assembly 3529 4396

In Manf 441 659

Consumably 2647 1868

Squre 2794 2418

Company

Airtel Hutch Chi-square

p-value 14 Number of Sources of Supply Percent Percent

Single 1765 1758

144 084

Double 3971 4725

Some 2500 2308

Many 882 659

Too Many 882 549

Company

Airtel Hutch Chi-square

p-value 15 Ease for Storage Percent Percent

V Difficult 3088 2088

211 071

Difficult 1471 1758

Average 2647 2967

Easy 1471 1758

V Easy 1324 1429

Company

Airtel Hutch Chi-square

p-value 16 Ease of Transportation Percent Percent

V Difficult 3382 4066

087 093

Difficult 2794 2418

Average 2059 1868

Easy 1029 879

V Easy 735 769

Company

Airtel Hutch Chi-square

p-value 17Quality (No of Rejections) Percent Percent

5 SCM ndashInterpretation amp Analysis

74

V High 882 879

828 003

High 3676 2198

Medium 1324 769

Low 882 769

V Low 3235 5385

Company

Airtel Hutch Chi-square

p-value 18 Perishability (Shelf-life) Percent Percent

V Short 1765 2418

352 048

Short 2059 1868

Medium 3235 2198

Long 1029 1648

V Long 1912 1868

Company

Airtel Hutch Chi-square

p-value 19 DisposalSalvage value Percent Percent

VLess 2647 2198

198 074

Less 2794 2418

Medium 2500 3516

Good 1176 989

VGood 882 879

Company

Airtel Hutch Chi-square

p-value 20Price Stability Percent Percent

V Volatile 2500 1758

457 033

Volatile 1471 2088

Moderate 2059 2527

Stable 1765 2308

V Stable 2206 1319

Company

Airtel Hutch Chi-square

p-value 21 Seasonality in Availability Percent Percent

Nil 000 220

326 066

Very less 4118 4835

Less 588 659

High 1912 1319

Very High 3235 2747

5 SCM ndashInterpretation amp Analysis

75

Company

Airtel Hutch Chi-square

p-value 22 Manufacturing Lead Time Percent Percent

V Long 735 549

1782 000

Long 882 1758

Moderate 2647 4505

Short 147 659

V Short 5588 2527

Company

Airtel Hutch Chi-square

p-value 23 Lead Time Reliability Percent Percent

V Poor 1176 1099

351 048

poor 3235 3407

Average 1912 2967

Good 1029 769

V Good 2647 1758

Company

Airtel Hutch Chi-square

p-value 24 Number of clients Percent Percent

Single 1029 989

1009 004

Double 735 2198

Few 2941 3626

Many 1765 1099

Too Many 3529 2088

Company

Airtel Hutch Chi-square

p-value 25 Distance of Vendor Percent Percent

Farthest 882 989

050 097

Far 1765 1538

Moderate 2794 3187

Nearer 2941 2637

Nearest 1618 1648

Company

Airtel Hutch Chi-square

p-value 26 Source of Supply Percent Percent

Govt controlled 1471 549

2245 000 Imported 2353 1319

Partially Controlled 3235 1429

5 SCM ndashInterpretation amp Analysis

76

Freely Available 1324 3077

Indigenous 1618 3626

Company

Airtel Hutch Chi-square

p-value 27 Degree of Competition Percent Percent

VHigh 147 879

588 021

High 3088 3077

Moderate 3088 3407

Low 2353 1978

V Low 1324 659

Company

Airtel Hutch Chi-square

p-value 28 Design Flexibility of supplier Percent Percent

VRigid 1324 1209

190 075

Rigid 2941 2967

Moderate 2500 3077

Flexible 1324 1538

V Flexible 1912 1209

Company

Airtel Hutch Chi-square

p-value 29 Communication system Percent Percent

VPoor 882 879

1765 000

Poor 2353 659

Average 3382 2198

Effective 1471 1868

V Effective 1912 4396

Company

Airtel Hutch Chi-square

p-value 30 Transportation Cost Percent Percent

V Low 1618 1209

821 004

Low 1471 769

Average 1618 659

High 1765 2308

V High 3529 5055

Company

Airtel Hutch Chi-square

p-value 31 Transportation time Percent Percent

5 SCM ndashInterpretation amp Analysis

77

VLess 1324 1538

185 076

Less 1176 1758

Average 2794 2088

High 1912 1978

VHigh 2794 2637

Company

Airtel Hutch Chi-square

p-value 32 Transportation Reliability Percent Percent

VPoor 882 1209

928 005

Poor 1471 2418

Average 882 1978

Good 2647 1648

VGood 4118 2747

Analysis - After analyzing the various factors considered in research it is observed that following

12 factors are significant as compared to other factors

Variability in Demand

Response from various respondents indicates that Demand and Supply very important role in

this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents

where neutral that is 3088 where as in case of Hutch most respondents where highly

satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p

value 003 it shows that this factors is significant and need to be focused by Industry

Consumption rate

Response from various respondents indicates that Consumption rate is still have a neutral

response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of

respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch

respondents where highly satisfied with 3846 Calculating and understanding the Chi

Value that is 1850 and p value 00 it shows that this factors is significant and need to be

focused by Industry

Life Cycle stage

Response from various respondents indicates that respondents believe that Life Cycle plays

an important role Comparing in the given Industry it is observed that in Airtel 3235 of

respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In

Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating

5 SCM ndashInterpretation amp Analysis

78

and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is

significant and need to be focused by Industry

Product Variety

Response from various respondents indicates that this factor is also considered to be an

important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of

respondents believe in too Many services where as in Airtel they prefer now to be restricted

to limited service and most respondents to prefer up double services that is 2647

Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that

this factor is significant and need to be focused Above details shows that respondent from

Airtel prefer to concentrate on limited services might be because they are already in many

services and Hutch respondents want to get into many more services

Criticality of item

Response from various respondents indicates that in SCM Criticality of item decide the

involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents

feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding

the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need

to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for

SCM

Quality ( No Of Rejections )

Response from various respondents indicates that this part is of High importance for both

organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of

high importance and retained where as in case of Hutch 2198 Calculating and

understanding the Chi Value that is 828 and p value 003 it shows that this factor is

significant and need to be focused

Manufacturing Lead time

Response from various respondents indicates that in Airtel maximum product line is

freezed and forecasted and 5588 of respondents believe it is very Short where as in

case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe

that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value

000 it shows that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

79

Number of Clients

In this case response is quite neutral Response from various respondents indicates that in

Airtel 3529 of respondents believe that number of clients play significant role and factor

for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626

believes that number of clients have neutral affect on SCM Calculating and understanding

the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need

to be focused

Source Of Supply

Response from various respondents indicates that in SCM Source of supply is still important

for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626

of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to

that in case of Airtel respondents believe that it is partially controlled as in many cases they

have strategic tieup for a defined period Calculating and understanding the Chi Value that is

2245 and p value 000 it shows that this factor is significant and need to be focused

Communication System

Response from various respondents indicates that in SCM communication system plays an

important role and decide the involvement of many decisions Comparing Airtel and Hutch it

is observed that in Hutch 4396 of respondents feel this is V effective where as in case of

Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage

it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding

the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need

to be focused

Transportation Cost

In this case respondent from both organizations agrees on same point that transportation

cost is an vital element for SCM Response from various respondents indicates that in Hutch

5055 of respondents believe it is Very High Importance where as in case of Airtel it is

3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows

that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

80

53 DETAIL ANALYSIS

Detail Analysis have been done to understand the relation between various questions put to

various staff members and suppliers Question set has been divided into different form to

have a clear view of individual segment Question Set Main I was having 41 questions and

all questions were discussed with Staff and suppliers to understand their views on the same To

understand the response of staff on each question table were made with response from different

level from Top Management Middle Management and Lower Management small suppliers

major suppliers in each Organization Response was aligned in form of tables and final Total is

calculated from the Frequency count against each response Then Chi Square and p value is

calculated using SPSS software as shown below table Each response was analyzed with graph

to understand and conclude the results from the same It is observed and comments are made

against the responses which were found significant41 Questions where divided into various

section to analyze different responses Question Set Main I (Refer Annexure 1) covers main

set of questions to understand the SCM Staff thoughts Performance amp Problem areas in

different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is

done on all these questions in terms on Mean Median St Error Std Deviation Skewness

Minimum amp Maximum is done (Refer Annexure 2)

Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the

response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done

and extracted in the for of table below The in cases of significant results interpretations were

done

1 - Are you aware of SCM of your Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

3535 0473

Moderately Dissatisfied 130 106 117

Neutral 4545 4255 4386

Moderately Satisfied 5065 5532 5322

Highly Satisfied 260 000 117

5 SCM ndashInterpretation amp Analysis

81

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Highly

Satisf ied

Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on

Air tel

Hutch

2- SCM leads to improved performance in organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

3568 0468

Moderately Dissatisfied 000 213 117

Neutral 4026 3404 3684

Moderately Satisfied 5065 5638 5380

Highly Satisfied 779 745 760

000

1000

2000

3000

4000

5000

6000

High

dissatisfied

Neutral Highly

Satisfied

SCM leads to improved performance in organization

Airtel

Hutch

3 -Efficiency and effectiveness will increase with SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0717 0949

Moderately Dissatisfied 4026 3617 3801

Neutral 4156 4787 4503

Moderately Satisfied 909 851 877

Highly Satisfied 779 638 702

5 SCM ndashInterpretation amp Analysis

82

130106

40263617

4156

4787

909851 779638

000

1000

2000

3000

4000

5000

High

dissatisfied

Neutral Highly

Satisfied

Efficiency and effectiveness will increase with SCM

Airtel

Hutch

4- Do you think better work will be done if SCM is made better

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 260 213 234

2822 0420 Neutral 260 000 117

Moderately Satisfied 5455 5213 5322

Highly Satisfied 4026 4574 4327

260213 260000

545552134026

4574

000

2000

4000

6000

Moderately

Dissatisfied

Moderately

Satisfied

Do you think better work will be done if SCM is

made better

Airtel

Hutch

5 Are your SCM practices up to mark as per market orientation

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

1042 0903

Moderately Dissatisfied 130 106 117

Neutral 1818 1596 1696

Moderately Satisfied 5065 5426 5263

Highly Satisfied 2857 2553 2690

5 SCM ndashInterpretation amp Analysis

83

Are your SCM practices up to mark as per

market orientationAirtel

130 130

1818

5065

2857

319 106

1596

5426

2553

000

1000

2000

3000

4000

5000

6000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

6 -Have you implemented SCM guidelines

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 213 117

3567 0468

Moderately Dissatisfied 130 000 058

Neutral 2727 2447 2573

Moderately Satisfied 5065 5638 5380

Highly Satisfied 2078 1702 1871

Have you implemented SCM guidelines

000 130

2727

5065

2078

213 000

2447

5638

1702

000

1000

2000

3000

4000

5000

6000

High

dissa

tisfie

d

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

7 -Have you redesigned jobs according to the requirement of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 319 175

3138 0371 Neutral 2078 1596 1813

Moderately Satisfied 5195 5532 5380

Highly Satisfied 2727 2553 2632

5 SCM ndashInterpretation amp Analysis

84

- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he

r e qui r e me nt of S CM

000

2078

5195

2727

319

1596

5532

2553

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Moder ately

Satisf ied

Highly Satisf ied

Air tel

Hutch

8 -Though SCM is there I believe that people are not using it adequately

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 390 000 175

9921 0019 Neutral 5455 4468 4912

Moderately Satisfied 4156 4894 4561

Highly Satisfied 000 638 351

-Though SCM is there I believe that people are not using it adequately

390

54554156

000000

4468 4894

638

000200040006000

Mo

de

rat

ely

Dis

sa

tisf

ied

Mo

de

rat

ely

Sa

tisfie

d

Series1

Series2

From the table and graph it is analyzed that results are significant in this case In the above case

Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents

who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most

respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral

Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56

Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to

efficient and effective

5 SCM ndashInterpretation amp Analysis

85

9-On the whole I am satisfied with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2174 0704

Moderately Dissatisfied 1948 1809 1871

Neutral 390 106 234

Moderately Satisfied 5974 6170 6082

Highly Satisfied 1558 1596 1579

10- SCM needs to be improved in Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

2761 0599

Moderately Dissatisfied 000 106 058

Neutral 130 000 058

Moderately Satisfied 5195 5851 5556

Highly Satisfied 4545 3936 4211

SCM needs to be improved in Organization

130 000 130

51954545

106 106 000

5851

3936

000

1000

2000

3000

4000

5000

6000

7000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

86

11-I feel secure and happy with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2377 0667

Moderately Dissatisfied 1429 1596 1520

Neutral 1299 1915 1637

Moderately Satisfied 3896 3511 3684

Highly Satisfied 3247 2660 2924

12- I think additional inputs are needed

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 213 175

3869 0276 Moderately Dissatisfied 130 000 058

Moderately Satisfied 260 000 117

Highly Satisfied 9481 9787 9649

I think additional inputs are needed

130 130 260

9481

213 000 000

9787

000

2000

4000

6000

8000

10000

12000

High

dissat isf ied

M oderately

Dissat isf ied

M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

72

Airtel Hutch Chi-square

p-value 8 Levels in BOM structure Percent Percent

High dissatisfied 2206 1868

216 071

Moderately Dissatisfied 1765 2527

Neutral 2794 2967

Moderately Satisfied 1324 1319

Highly Satisfied 1912 1319

Company

Airtel Hutch Chi-square

p-value 9 Degree of Engineering Changes Percent Percent

Never 588 879

133 086

Occasionally 3235 2527

Often Frequently 2941 3187

Frequently 2059 2308

stable 1176 1099

Company

Airtel Hutch Chi-square

p-value 10 Product Varity Percent Percent

Single 2059 1648

1746 000

Double 2647 1209

Some 2500 1319

Many 1324 1648

Too Many 1471 4176

Company

Airtel Hutch Chi-square

p-value 11 Value of Purchase of Item Percent Percent

A-Class 1618 1868

583 021

AB-Class 2500 2198

B-Class 1618 2527

BC-Class 1912 2308

C-Class 2353 1099

Company

Airtel Hutch Chi-square

p-value 12 Criticality of item Percent Percent

Hardly 882 769

1093 003 Desirable 2206 1429

Essential 3382 2088

5 SCM ndashInterpretation amp Analysis

73

Vital 1029 659

High Vital 2500 5055

Company

Airtel Hutch Chi-square

p-value 13 End-use of item Percent Percent

In Packing 588 659

237 067

In Assembly 3529 4396

In Manf 441 659

Consumably 2647 1868

Squre 2794 2418

Company

Airtel Hutch Chi-square

p-value 14 Number of Sources of Supply Percent Percent

Single 1765 1758

144 084

Double 3971 4725

Some 2500 2308

Many 882 659

Too Many 882 549

Company

Airtel Hutch Chi-square

p-value 15 Ease for Storage Percent Percent

V Difficult 3088 2088

211 071

Difficult 1471 1758

Average 2647 2967

Easy 1471 1758

V Easy 1324 1429

Company

Airtel Hutch Chi-square

p-value 16 Ease of Transportation Percent Percent

V Difficult 3382 4066

087 093

Difficult 2794 2418

Average 2059 1868

Easy 1029 879

V Easy 735 769

Company

Airtel Hutch Chi-square

p-value 17Quality (No of Rejections) Percent Percent

5 SCM ndashInterpretation amp Analysis

74

V High 882 879

828 003

High 3676 2198

Medium 1324 769

Low 882 769

V Low 3235 5385

Company

Airtel Hutch Chi-square

p-value 18 Perishability (Shelf-life) Percent Percent

V Short 1765 2418

352 048

Short 2059 1868

Medium 3235 2198

Long 1029 1648

V Long 1912 1868

Company

Airtel Hutch Chi-square

p-value 19 DisposalSalvage value Percent Percent

VLess 2647 2198

198 074

Less 2794 2418

Medium 2500 3516

Good 1176 989

VGood 882 879

Company

Airtel Hutch Chi-square

p-value 20Price Stability Percent Percent

V Volatile 2500 1758

457 033

Volatile 1471 2088

Moderate 2059 2527

Stable 1765 2308

V Stable 2206 1319

Company

Airtel Hutch Chi-square

p-value 21 Seasonality in Availability Percent Percent

Nil 000 220

326 066

Very less 4118 4835

Less 588 659

High 1912 1319

Very High 3235 2747

5 SCM ndashInterpretation amp Analysis

75

Company

Airtel Hutch Chi-square

p-value 22 Manufacturing Lead Time Percent Percent

V Long 735 549

1782 000

Long 882 1758

Moderate 2647 4505

Short 147 659

V Short 5588 2527

Company

Airtel Hutch Chi-square

p-value 23 Lead Time Reliability Percent Percent

V Poor 1176 1099

351 048

poor 3235 3407

Average 1912 2967

Good 1029 769

V Good 2647 1758

Company

Airtel Hutch Chi-square

p-value 24 Number of clients Percent Percent

Single 1029 989

1009 004

Double 735 2198

Few 2941 3626

Many 1765 1099

Too Many 3529 2088

Company

Airtel Hutch Chi-square

p-value 25 Distance of Vendor Percent Percent

Farthest 882 989

050 097

Far 1765 1538

Moderate 2794 3187

Nearer 2941 2637

Nearest 1618 1648

Company

Airtel Hutch Chi-square

p-value 26 Source of Supply Percent Percent

Govt controlled 1471 549

2245 000 Imported 2353 1319

Partially Controlled 3235 1429

5 SCM ndashInterpretation amp Analysis

76

Freely Available 1324 3077

Indigenous 1618 3626

Company

Airtel Hutch Chi-square

p-value 27 Degree of Competition Percent Percent

VHigh 147 879

588 021

High 3088 3077

Moderate 3088 3407

Low 2353 1978

V Low 1324 659

Company

Airtel Hutch Chi-square

p-value 28 Design Flexibility of supplier Percent Percent

VRigid 1324 1209

190 075

Rigid 2941 2967

Moderate 2500 3077

Flexible 1324 1538

V Flexible 1912 1209

Company

Airtel Hutch Chi-square

p-value 29 Communication system Percent Percent

VPoor 882 879

1765 000

Poor 2353 659

Average 3382 2198

Effective 1471 1868

V Effective 1912 4396

Company

Airtel Hutch Chi-square

p-value 30 Transportation Cost Percent Percent

V Low 1618 1209

821 004

Low 1471 769

Average 1618 659

High 1765 2308

V High 3529 5055

Company

Airtel Hutch Chi-square

p-value 31 Transportation time Percent Percent

5 SCM ndashInterpretation amp Analysis

77

VLess 1324 1538

185 076

Less 1176 1758

Average 2794 2088

High 1912 1978

VHigh 2794 2637

Company

Airtel Hutch Chi-square

p-value 32 Transportation Reliability Percent Percent

VPoor 882 1209

928 005

Poor 1471 2418

Average 882 1978

Good 2647 1648

VGood 4118 2747

Analysis - After analyzing the various factors considered in research it is observed that following

12 factors are significant as compared to other factors

Variability in Demand

Response from various respondents indicates that Demand and Supply very important role in

this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents

where neutral that is 3088 where as in case of Hutch most respondents where highly

satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p

value 003 it shows that this factors is significant and need to be focused by Industry

Consumption rate

Response from various respondents indicates that Consumption rate is still have a neutral

response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of

respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch

respondents where highly satisfied with 3846 Calculating and understanding the Chi

Value that is 1850 and p value 00 it shows that this factors is significant and need to be

focused by Industry

Life Cycle stage

Response from various respondents indicates that respondents believe that Life Cycle plays

an important role Comparing in the given Industry it is observed that in Airtel 3235 of

respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In

Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating

5 SCM ndashInterpretation amp Analysis

78

and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is

significant and need to be focused by Industry

Product Variety

Response from various respondents indicates that this factor is also considered to be an

important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of

respondents believe in too Many services where as in Airtel they prefer now to be restricted

to limited service and most respondents to prefer up double services that is 2647

Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that

this factor is significant and need to be focused Above details shows that respondent from

Airtel prefer to concentrate on limited services might be because they are already in many

services and Hutch respondents want to get into many more services

Criticality of item

Response from various respondents indicates that in SCM Criticality of item decide the

involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents

feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding

the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need

to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for

SCM

Quality ( No Of Rejections )

Response from various respondents indicates that this part is of High importance for both

organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of

high importance and retained where as in case of Hutch 2198 Calculating and

understanding the Chi Value that is 828 and p value 003 it shows that this factor is

significant and need to be focused

Manufacturing Lead time

Response from various respondents indicates that in Airtel maximum product line is

freezed and forecasted and 5588 of respondents believe it is very Short where as in

case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe

that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value

000 it shows that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

79

Number of Clients

In this case response is quite neutral Response from various respondents indicates that in

Airtel 3529 of respondents believe that number of clients play significant role and factor

for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626

believes that number of clients have neutral affect on SCM Calculating and understanding

the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need

to be focused

Source Of Supply

Response from various respondents indicates that in SCM Source of supply is still important

for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626

of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to

that in case of Airtel respondents believe that it is partially controlled as in many cases they

have strategic tieup for a defined period Calculating and understanding the Chi Value that is

2245 and p value 000 it shows that this factor is significant and need to be focused

Communication System

Response from various respondents indicates that in SCM communication system plays an

important role and decide the involvement of many decisions Comparing Airtel and Hutch it

is observed that in Hutch 4396 of respondents feel this is V effective where as in case of

Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage

it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding

the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need

to be focused

Transportation Cost

In this case respondent from both organizations agrees on same point that transportation

cost is an vital element for SCM Response from various respondents indicates that in Hutch

5055 of respondents believe it is Very High Importance where as in case of Airtel it is

3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows

that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

80

53 DETAIL ANALYSIS

Detail Analysis have been done to understand the relation between various questions put to

various staff members and suppliers Question set has been divided into different form to

have a clear view of individual segment Question Set Main I was having 41 questions and

all questions were discussed with Staff and suppliers to understand their views on the same To

understand the response of staff on each question table were made with response from different

level from Top Management Middle Management and Lower Management small suppliers

major suppliers in each Organization Response was aligned in form of tables and final Total is

calculated from the Frequency count against each response Then Chi Square and p value is

calculated using SPSS software as shown below table Each response was analyzed with graph

to understand and conclude the results from the same It is observed and comments are made

against the responses which were found significant41 Questions where divided into various

section to analyze different responses Question Set Main I (Refer Annexure 1) covers main

set of questions to understand the SCM Staff thoughts Performance amp Problem areas in

different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is

done on all these questions in terms on Mean Median St Error Std Deviation Skewness

Minimum amp Maximum is done (Refer Annexure 2)

Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the

response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done

and extracted in the for of table below The in cases of significant results interpretations were

done

1 - Are you aware of SCM of your Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

3535 0473

Moderately Dissatisfied 130 106 117

Neutral 4545 4255 4386

Moderately Satisfied 5065 5532 5322

Highly Satisfied 260 000 117

5 SCM ndashInterpretation amp Analysis

81

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Highly

Satisf ied

Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on

Air tel

Hutch

2- SCM leads to improved performance in organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

3568 0468

Moderately Dissatisfied 000 213 117

Neutral 4026 3404 3684

Moderately Satisfied 5065 5638 5380

Highly Satisfied 779 745 760

000

1000

2000

3000

4000

5000

6000

High

dissatisfied

Neutral Highly

Satisfied

SCM leads to improved performance in organization

Airtel

Hutch

3 -Efficiency and effectiveness will increase with SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0717 0949

Moderately Dissatisfied 4026 3617 3801

Neutral 4156 4787 4503

Moderately Satisfied 909 851 877

Highly Satisfied 779 638 702

5 SCM ndashInterpretation amp Analysis

82

130106

40263617

4156

4787

909851 779638

000

1000

2000

3000

4000

5000

High

dissatisfied

Neutral Highly

Satisfied

Efficiency and effectiveness will increase with SCM

Airtel

Hutch

4- Do you think better work will be done if SCM is made better

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 260 213 234

2822 0420 Neutral 260 000 117

Moderately Satisfied 5455 5213 5322

Highly Satisfied 4026 4574 4327

260213 260000

545552134026

4574

000

2000

4000

6000

Moderately

Dissatisfied

Moderately

Satisfied

Do you think better work will be done if SCM is

made better

Airtel

Hutch

5 Are your SCM practices up to mark as per market orientation

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

1042 0903

Moderately Dissatisfied 130 106 117

Neutral 1818 1596 1696

Moderately Satisfied 5065 5426 5263

Highly Satisfied 2857 2553 2690

5 SCM ndashInterpretation amp Analysis

83

Are your SCM practices up to mark as per

market orientationAirtel

130 130

1818

5065

2857

319 106

1596

5426

2553

000

1000

2000

3000

4000

5000

6000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

6 -Have you implemented SCM guidelines

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 213 117

3567 0468

Moderately Dissatisfied 130 000 058

Neutral 2727 2447 2573

Moderately Satisfied 5065 5638 5380

Highly Satisfied 2078 1702 1871

Have you implemented SCM guidelines

000 130

2727

5065

2078

213 000

2447

5638

1702

000

1000

2000

3000

4000

5000

6000

High

dissa

tisfie

d

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

7 -Have you redesigned jobs according to the requirement of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 319 175

3138 0371 Neutral 2078 1596 1813

Moderately Satisfied 5195 5532 5380

Highly Satisfied 2727 2553 2632

5 SCM ndashInterpretation amp Analysis

84

- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he

r e qui r e me nt of S CM

000

2078

5195

2727

319

1596

5532

2553

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Moder ately

Satisf ied

Highly Satisf ied

Air tel

Hutch

8 -Though SCM is there I believe that people are not using it adequately

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 390 000 175

9921 0019 Neutral 5455 4468 4912

Moderately Satisfied 4156 4894 4561

Highly Satisfied 000 638 351

-Though SCM is there I believe that people are not using it adequately

390

54554156

000000

4468 4894

638

000200040006000

Mo

de

rat

ely

Dis

sa

tisf

ied

Mo

de

rat

ely

Sa

tisfie

d

Series1

Series2

From the table and graph it is analyzed that results are significant in this case In the above case

Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents

who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most

respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral

Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56

Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to

efficient and effective

5 SCM ndashInterpretation amp Analysis

85

9-On the whole I am satisfied with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2174 0704

Moderately Dissatisfied 1948 1809 1871

Neutral 390 106 234

Moderately Satisfied 5974 6170 6082

Highly Satisfied 1558 1596 1579

10- SCM needs to be improved in Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

2761 0599

Moderately Dissatisfied 000 106 058

Neutral 130 000 058

Moderately Satisfied 5195 5851 5556

Highly Satisfied 4545 3936 4211

SCM needs to be improved in Organization

130 000 130

51954545

106 106 000

5851

3936

000

1000

2000

3000

4000

5000

6000

7000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

86

11-I feel secure and happy with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2377 0667

Moderately Dissatisfied 1429 1596 1520

Neutral 1299 1915 1637

Moderately Satisfied 3896 3511 3684

Highly Satisfied 3247 2660 2924

12- I think additional inputs are needed

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 213 175

3869 0276 Moderately Dissatisfied 130 000 058

Moderately Satisfied 260 000 117

Highly Satisfied 9481 9787 9649

I think additional inputs are needed

130 130 260

9481

213 000 000

9787

000

2000

4000

6000

8000

10000

12000

High

dissat isf ied

M oderately

Dissat isf ied

M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

73

Vital 1029 659

High Vital 2500 5055

Company

Airtel Hutch Chi-square

p-value 13 End-use of item Percent Percent

In Packing 588 659

237 067

In Assembly 3529 4396

In Manf 441 659

Consumably 2647 1868

Squre 2794 2418

Company

Airtel Hutch Chi-square

p-value 14 Number of Sources of Supply Percent Percent

Single 1765 1758

144 084

Double 3971 4725

Some 2500 2308

Many 882 659

Too Many 882 549

Company

Airtel Hutch Chi-square

p-value 15 Ease for Storage Percent Percent

V Difficult 3088 2088

211 071

Difficult 1471 1758

Average 2647 2967

Easy 1471 1758

V Easy 1324 1429

Company

Airtel Hutch Chi-square

p-value 16 Ease of Transportation Percent Percent

V Difficult 3382 4066

087 093

Difficult 2794 2418

Average 2059 1868

Easy 1029 879

V Easy 735 769

Company

Airtel Hutch Chi-square

p-value 17Quality (No of Rejections) Percent Percent

5 SCM ndashInterpretation amp Analysis

74

V High 882 879

828 003

High 3676 2198

Medium 1324 769

Low 882 769

V Low 3235 5385

Company

Airtel Hutch Chi-square

p-value 18 Perishability (Shelf-life) Percent Percent

V Short 1765 2418

352 048

Short 2059 1868

Medium 3235 2198

Long 1029 1648

V Long 1912 1868

Company

Airtel Hutch Chi-square

p-value 19 DisposalSalvage value Percent Percent

VLess 2647 2198

198 074

Less 2794 2418

Medium 2500 3516

Good 1176 989

VGood 882 879

Company

Airtel Hutch Chi-square

p-value 20Price Stability Percent Percent

V Volatile 2500 1758

457 033

Volatile 1471 2088

Moderate 2059 2527

Stable 1765 2308

V Stable 2206 1319

Company

Airtel Hutch Chi-square

p-value 21 Seasonality in Availability Percent Percent

Nil 000 220

326 066

Very less 4118 4835

Less 588 659

High 1912 1319

Very High 3235 2747

5 SCM ndashInterpretation amp Analysis

75

Company

Airtel Hutch Chi-square

p-value 22 Manufacturing Lead Time Percent Percent

V Long 735 549

1782 000

Long 882 1758

Moderate 2647 4505

Short 147 659

V Short 5588 2527

Company

Airtel Hutch Chi-square

p-value 23 Lead Time Reliability Percent Percent

V Poor 1176 1099

351 048

poor 3235 3407

Average 1912 2967

Good 1029 769

V Good 2647 1758

Company

Airtel Hutch Chi-square

p-value 24 Number of clients Percent Percent

Single 1029 989

1009 004

Double 735 2198

Few 2941 3626

Many 1765 1099

Too Many 3529 2088

Company

Airtel Hutch Chi-square

p-value 25 Distance of Vendor Percent Percent

Farthest 882 989

050 097

Far 1765 1538

Moderate 2794 3187

Nearer 2941 2637

Nearest 1618 1648

Company

Airtel Hutch Chi-square

p-value 26 Source of Supply Percent Percent

Govt controlled 1471 549

2245 000 Imported 2353 1319

Partially Controlled 3235 1429

5 SCM ndashInterpretation amp Analysis

76

Freely Available 1324 3077

Indigenous 1618 3626

Company

Airtel Hutch Chi-square

p-value 27 Degree of Competition Percent Percent

VHigh 147 879

588 021

High 3088 3077

Moderate 3088 3407

Low 2353 1978

V Low 1324 659

Company

Airtel Hutch Chi-square

p-value 28 Design Flexibility of supplier Percent Percent

VRigid 1324 1209

190 075

Rigid 2941 2967

Moderate 2500 3077

Flexible 1324 1538

V Flexible 1912 1209

Company

Airtel Hutch Chi-square

p-value 29 Communication system Percent Percent

VPoor 882 879

1765 000

Poor 2353 659

Average 3382 2198

Effective 1471 1868

V Effective 1912 4396

Company

Airtel Hutch Chi-square

p-value 30 Transportation Cost Percent Percent

V Low 1618 1209

821 004

Low 1471 769

Average 1618 659

High 1765 2308

V High 3529 5055

Company

Airtel Hutch Chi-square

p-value 31 Transportation time Percent Percent

5 SCM ndashInterpretation amp Analysis

77

VLess 1324 1538

185 076

Less 1176 1758

Average 2794 2088

High 1912 1978

VHigh 2794 2637

Company

Airtel Hutch Chi-square

p-value 32 Transportation Reliability Percent Percent

VPoor 882 1209

928 005

Poor 1471 2418

Average 882 1978

Good 2647 1648

VGood 4118 2747

Analysis - After analyzing the various factors considered in research it is observed that following

12 factors are significant as compared to other factors

Variability in Demand

Response from various respondents indicates that Demand and Supply very important role in

this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents

where neutral that is 3088 where as in case of Hutch most respondents where highly

satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p

value 003 it shows that this factors is significant and need to be focused by Industry

Consumption rate

Response from various respondents indicates that Consumption rate is still have a neutral

response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of

respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch

respondents where highly satisfied with 3846 Calculating and understanding the Chi

Value that is 1850 and p value 00 it shows that this factors is significant and need to be

focused by Industry

Life Cycle stage

Response from various respondents indicates that respondents believe that Life Cycle plays

an important role Comparing in the given Industry it is observed that in Airtel 3235 of

respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In

Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating

5 SCM ndashInterpretation amp Analysis

78

and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is

significant and need to be focused by Industry

Product Variety

Response from various respondents indicates that this factor is also considered to be an

important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of

respondents believe in too Many services where as in Airtel they prefer now to be restricted

to limited service and most respondents to prefer up double services that is 2647

Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that

this factor is significant and need to be focused Above details shows that respondent from

Airtel prefer to concentrate on limited services might be because they are already in many

services and Hutch respondents want to get into many more services

Criticality of item

Response from various respondents indicates that in SCM Criticality of item decide the

involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents

feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding

the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need

to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for

SCM

Quality ( No Of Rejections )

Response from various respondents indicates that this part is of High importance for both

organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of

high importance and retained where as in case of Hutch 2198 Calculating and

understanding the Chi Value that is 828 and p value 003 it shows that this factor is

significant and need to be focused

Manufacturing Lead time

Response from various respondents indicates that in Airtel maximum product line is

freezed and forecasted and 5588 of respondents believe it is very Short where as in

case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe

that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value

000 it shows that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

79

Number of Clients

In this case response is quite neutral Response from various respondents indicates that in

Airtel 3529 of respondents believe that number of clients play significant role and factor

for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626

believes that number of clients have neutral affect on SCM Calculating and understanding

the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need

to be focused

Source Of Supply

Response from various respondents indicates that in SCM Source of supply is still important

for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626

of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to

that in case of Airtel respondents believe that it is partially controlled as in many cases they

have strategic tieup for a defined period Calculating and understanding the Chi Value that is

2245 and p value 000 it shows that this factor is significant and need to be focused

Communication System

Response from various respondents indicates that in SCM communication system plays an

important role and decide the involvement of many decisions Comparing Airtel and Hutch it

is observed that in Hutch 4396 of respondents feel this is V effective where as in case of

Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage

it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding

the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need

to be focused

Transportation Cost

In this case respondent from both organizations agrees on same point that transportation

cost is an vital element for SCM Response from various respondents indicates that in Hutch

5055 of respondents believe it is Very High Importance where as in case of Airtel it is

3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows

that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

80

53 DETAIL ANALYSIS

Detail Analysis have been done to understand the relation between various questions put to

various staff members and suppliers Question set has been divided into different form to

have a clear view of individual segment Question Set Main I was having 41 questions and

all questions were discussed with Staff and suppliers to understand their views on the same To

understand the response of staff on each question table were made with response from different

level from Top Management Middle Management and Lower Management small suppliers

major suppliers in each Organization Response was aligned in form of tables and final Total is

calculated from the Frequency count against each response Then Chi Square and p value is

calculated using SPSS software as shown below table Each response was analyzed with graph

to understand and conclude the results from the same It is observed and comments are made

against the responses which were found significant41 Questions where divided into various

section to analyze different responses Question Set Main I (Refer Annexure 1) covers main

set of questions to understand the SCM Staff thoughts Performance amp Problem areas in

different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is

done on all these questions in terms on Mean Median St Error Std Deviation Skewness

Minimum amp Maximum is done (Refer Annexure 2)

Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the

response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done

and extracted in the for of table below The in cases of significant results interpretations were

done

1 - Are you aware of SCM of your Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

3535 0473

Moderately Dissatisfied 130 106 117

Neutral 4545 4255 4386

Moderately Satisfied 5065 5532 5322

Highly Satisfied 260 000 117

5 SCM ndashInterpretation amp Analysis

81

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Highly

Satisf ied

Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on

Air tel

Hutch

2- SCM leads to improved performance in organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

3568 0468

Moderately Dissatisfied 000 213 117

Neutral 4026 3404 3684

Moderately Satisfied 5065 5638 5380

Highly Satisfied 779 745 760

000

1000

2000

3000

4000

5000

6000

High

dissatisfied

Neutral Highly

Satisfied

SCM leads to improved performance in organization

Airtel

Hutch

3 -Efficiency and effectiveness will increase with SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0717 0949

Moderately Dissatisfied 4026 3617 3801

Neutral 4156 4787 4503

Moderately Satisfied 909 851 877

Highly Satisfied 779 638 702

5 SCM ndashInterpretation amp Analysis

82

130106

40263617

4156

4787

909851 779638

000

1000

2000

3000

4000

5000

High

dissatisfied

Neutral Highly

Satisfied

Efficiency and effectiveness will increase with SCM

Airtel

Hutch

4- Do you think better work will be done if SCM is made better

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 260 213 234

2822 0420 Neutral 260 000 117

Moderately Satisfied 5455 5213 5322

Highly Satisfied 4026 4574 4327

260213 260000

545552134026

4574

000

2000

4000

6000

Moderately

Dissatisfied

Moderately

Satisfied

Do you think better work will be done if SCM is

made better

Airtel

Hutch

5 Are your SCM practices up to mark as per market orientation

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

1042 0903

Moderately Dissatisfied 130 106 117

Neutral 1818 1596 1696

Moderately Satisfied 5065 5426 5263

Highly Satisfied 2857 2553 2690

5 SCM ndashInterpretation amp Analysis

83

Are your SCM practices up to mark as per

market orientationAirtel

130 130

1818

5065

2857

319 106

1596

5426

2553

000

1000

2000

3000

4000

5000

6000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

6 -Have you implemented SCM guidelines

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 213 117

3567 0468

Moderately Dissatisfied 130 000 058

Neutral 2727 2447 2573

Moderately Satisfied 5065 5638 5380

Highly Satisfied 2078 1702 1871

Have you implemented SCM guidelines

000 130

2727

5065

2078

213 000

2447

5638

1702

000

1000

2000

3000

4000

5000

6000

High

dissa

tisfie

d

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

7 -Have you redesigned jobs according to the requirement of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 319 175

3138 0371 Neutral 2078 1596 1813

Moderately Satisfied 5195 5532 5380

Highly Satisfied 2727 2553 2632

5 SCM ndashInterpretation amp Analysis

84

- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he

r e qui r e me nt of S CM

000

2078

5195

2727

319

1596

5532

2553

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Moder ately

Satisf ied

Highly Satisf ied

Air tel

Hutch

8 -Though SCM is there I believe that people are not using it adequately

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 390 000 175

9921 0019 Neutral 5455 4468 4912

Moderately Satisfied 4156 4894 4561

Highly Satisfied 000 638 351

-Though SCM is there I believe that people are not using it adequately

390

54554156

000000

4468 4894

638

000200040006000

Mo

de

rat

ely

Dis

sa

tisf

ied

Mo

de

rat

ely

Sa

tisfie

d

Series1

Series2

From the table and graph it is analyzed that results are significant in this case In the above case

Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents

who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most

respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral

Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56

Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to

efficient and effective

5 SCM ndashInterpretation amp Analysis

85

9-On the whole I am satisfied with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2174 0704

Moderately Dissatisfied 1948 1809 1871

Neutral 390 106 234

Moderately Satisfied 5974 6170 6082

Highly Satisfied 1558 1596 1579

10- SCM needs to be improved in Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

2761 0599

Moderately Dissatisfied 000 106 058

Neutral 130 000 058

Moderately Satisfied 5195 5851 5556

Highly Satisfied 4545 3936 4211

SCM needs to be improved in Organization

130 000 130

51954545

106 106 000

5851

3936

000

1000

2000

3000

4000

5000

6000

7000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

86

11-I feel secure and happy with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2377 0667

Moderately Dissatisfied 1429 1596 1520

Neutral 1299 1915 1637

Moderately Satisfied 3896 3511 3684

Highly Satisfied 3247 2660 2924

12- I think additional inputs are needed

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 213 175

3869 0276 Moderately Dissatisfied 130 000 058

Moderately Satisfied 260 000 117

Highly Satisfied 9481 9787 9649

I think additional inputs are needed

130 130 260

9481

213 000 000

9787

000

2000

4000

6000

8000

10000

12000

High

dissat isf ied

M oderately

Dissat isf ied

M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

74

V High 882 879

828 003

High 3676 2198

Medium 1324 769

Low 882 769

V Low 3235 5385

Company

Airtel Hutch Chi-square

p-value 18 Perishability (Shelf-life) Percent Percent

V Short 1765 2418

352 048

Short 2059 1868

Medium 3235 2198

Long 1029 1648

V Long 1912 1868

Company

Airtel Hutch Chi-square

p-value 19 DisposalSalvage value Percent Percent

VLess 2647 2198

198 074

Less 2794 2418

Medium 2500 3516

Good 1176 989

VGood 882 879

Company

Airtel Hutch Chi-square

p-value 20Price Stability Percent Percent

V Volatile 2500 1758

457 033

Volatile 1471 2088

Moderate 2059 2527

Stable 1765 2308

V Stable 2206 1319

Company

Airtel Hutch Chi-square

p-value 21 Seasonality in Availability Percent Percent

Nil 000 220

326 066

Very less 4118 4835

Less 588 659

High 1912 1319

Very High 3235 2747

5 SCM ndashInterpretation amp Analysis

75

Company

Airtel Hutch Chi-square

p-value 22 Manufacturing Lead Time Percent Percent

V Long 735 549

1782 000

Long 882 1758

Moderate 2647 4505

Short 147 659

V Short 5588 2527

Company

Airtel Hutch Chi-square

p-value 23 Lead Time Reliability Percent Percent

V Poor 1176 1099

351 048

poor 3235 3407

Average 1912 2967

Good 1029 769

V Good 2647 1758

Company

Airtel Hutch Chi-square

p-value 24 Number of clients Percent Percent

Single 1029 989

1009 004

Double 735 2198

Few 2941 3626

Many 1765 1099

Too Many 3529 2088

Company

Airtel Hutch Chi-square

p-value 25 Distance of Vendor Percent Percent

Farthest 882 989

050 097

Far 1765 1538

Moderate 2794 3187

Nearer 2941 2637

Nearest 1618 1648

Company

Airtel Hutch Chi-square

p-value 26 Source of Supply Percent Percent

Govt controlled 1471 549

2245 000 Imported 2353 1319

Partially Controlled 3235 1429

5 SCM ndashInterpretation amp Analysis

76

Freely Available 1324 3077

Indigenous 1618 3626

Company

Airtel Hutch Chi-square

p-value 27 Degree of Competition Percent Percent

VHigh 147 879

588 021

High 3088 3077

Moderate 3088 3407

Low 2353 1978

V Low 1324 659

Company

Airtel Hutch Chi-square

p-value 28 Design Flexibility of supplier Percent Percent

VRigid 1324 1209

190 075

Rigid 2941 2967

Moderate 2500 3077

Flexible 1324 1538

V Flexible 1912 1209

Company

Airtel Hutch Chi-square

p-value 29 Communication system Percent Percent

VPoor 882 879

1765 000

Poor 2353 659

Average 3382 2198

Effective 1471 1868

V Effective 1912 4396

Company

Airtel Hutch Chi-square

p-value 30 Transportation Cost Percent Percent

V Low 1618 1209

821 004

Low 1471 769

Average 1618 659

High 1765 2308

V High 3529 5055

Company

Airtel Hutch Chi-square

p-value 31 Transportation time Percent Percent

5 SCM ndashInterpretation amp Analysis

77

VLess 1324 1538

185 076

Less 1176 1758

Average 2794 2088

High 1912 1978

VHigh 2794 2637

Company

Airtel Hutch Chi-square

p-value 32 Transportation Reliability Percent Percent

VPoor 882 1209

928 005

Poor 1471 2418

Average 882 1978

Good 2647 1648

VGood 4118 2747

Analysis - After analyzing the various factors considered in research it is observed that following

12 factors are significant as compared to other factors

Variability in Demand

Response from various respondents indicates that Demand and Supply very important role in

this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents

where neutral that is 3088 where as in case of Hutch most respondents where highly

satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p

value 003 it shows that this factors is significant and need to be focused by Industry

Consumption rate

Response from various respondents indicates that Consumption rate is still have a neutral

response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of

respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch

respondents where highly satisfied with 3846 Calculating and understanding the Chi

Value that is 1850 and p value 00 it shows that this factors is significant and need to be

focused by Industry

Life Cycle stage

Response from various respondents indicates that respondents believe that Life Cycle plays

an important role Comparing in the given Industry it is observed that in Airtel 3235 of

respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In

Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating

5 SCM ndashInterpretation amp Analysis

78

and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is

significant and need to be focused by Industry

Product Variety

Response from various respondents indicates that this factor is also considered to be an

important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of

respondents believe in too Many services where as in Airtel they prefer now to be restricted

to limited service and most respondents to prefer up double services that is 2647

Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that

this factor is significant and need to be focused Above details shows that respondent from

Airtel prefer to concentrate on limited services might be because they are already in many

services and Hutch respondents want to get into many more services

Criticality of item

Response from various respondents indicates that in SCM Criticality of item decide the

involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents

feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding

the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need

to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for

SCM

Quality ( No Of Rejections )

Response from various respondents indicates that this part is of High importance for both

organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of

high importance and retained where as in case of Hutch 2198 Calculating and

understanding the Chi Value that is 828 and p value 003 it shows that this factor is

significant and need to be focused

Manufacturing Lead time

Response from various respondents indicates that in Airtel maximum product line is

freezed and forecasted and 5588 of respondents believe it is very Short where as in

case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe

that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value

000 it shows that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

79

Number of Clients

In this case response is quite neutral Response from various respondents indicates that in

Airtel 3529 of respondents believe that number of clients play significant role and factor

for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626

believes that number of clients have neutral affect on SCM Calculating and understanding

the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need

to be focused

Source Of Supply

Response from various respondents indicates that in SCM Source of supply is still important

for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626

of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to

that in case of Airtel respondents believe that it is partially controlled as in many cases they

have strategic tieup for a defined period Calculating and understanding the Chi Value that is

2245 and p value 000 it shows that this factor is significant and need to be focused

Communication System

Response from various respondents indicates that in SCM communication system plays an

important role and decide the involvement of many decisions Comparing Airtel and Hutch it

is observed that in Hutch 4396 of respondents feel this is V effective where as in case of

Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage

it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding

the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need

to be focused

Transportation Cost

In this case respondent from both organizations agrees on same point that transportation

cost is an vital element for SCM Response from various respondents indicates that in Hutch

5055 of respondents believe it is Very High Importance where as in case of Airtel it is

3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows

that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

80

53 DETAIL ANALYSIS

Detail Analysis have been done to understand the relation between various questions put to

various staff members and suppliers Question set has been divided into different form to

have a clear view of individual segment Question Set Main I was having 41 questions and

all questions were discussed with Staff and suppliers to understand their views on the same To

understand the response of staff on each question table were made with response from different

level from Top Management Middle Management and Lower Management small suppliers

major suppliers in each Organization Response was aligned in form of tables and final Total is

calculated from the Frequency count against each response Then Chi Square and p value is

calculated using SPSS software as shown below table Each response was analyzed with graph

to understand and conclude the results from the same It is observed and comments are made

against the responses which were found significant41 Questions where divided into various

section to analyze different responses Question Set Main I (Refer Annexure 1) covers main

set of questions to understand the SCM Staff thoughts Performance amp Problem areas in

different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is

done on all these questions in terms on Mean Median St Error Std Deviation Skewness

Minimum amp Maximum is done (Refer Annexure 2)

Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the

response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done

and extracted in the for of table below The in cases of significant results interpretations were

done

1 - Are you aware of SCM of your Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

3535 0473

Moderately Dissatisfied 130 106 117

Neutral 4545 4255 4386

Moderately Satisfied 5065 5532 5322

Highly Satisfied 260 000 117

5 SCM ndashInterpretation amp Analysis

81

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Highly

Satisf ied

Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on

Air tel

Hutch

2- SCM leads to improved performance in organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

3568 0468

Moderately Dissatisfied 000 213 117

Neutral 4026 3404 3684

Moderately Satisfied 5065 5638 5380

Highly Satisfied 779 745 760

000

1000

2000

3000

4000

5000

6000

High

dissatisfied

Neutral Highly

Satisfied

SCM leads to improved performance in organization

Airtel

Hutch

3 -Efficiency and effectiveness will increase with SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0717 0949

Moderately Dissatisfied 4026 3617 3801

Neutral 4156 4787 4503

Moderately Satisfied 909 851 877

Highly Satisfied 779 638 702

5 SCM ndashInterpretation amp Analysis

82

130106

40263617

4156

4787

909851 779638

000

1000

2000

3000

4000

5000

High

dissatisfied

Neutral Highly

Satisfied

Efficiency and effectiveness will increase with SCM

Airtel

Hutch

4- Do you think better work will be done if SCM is made better

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 260 213 234

2822 0420 Neutral 260 000 117

Moderately Satisfied 5455 5213 5322

Highly Satisfied 4026 4574 4327

260213 260000

545552134026

4574

000

2000

4000

6000

Moderately

Dissatisfied

Moderately

Satisfied

Do you think better work will be done if SCM is

made better

Airtel

Hutch

5 Are your SCM practices up to mark as per market orientation

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

1042 0903

Moderately Dissatisfied 130 106 117

Neutral 1818 1596 1696

Moderately Satisfied 5065 5426 5263

Highly Satisfied 2857 2553 2690

5 SCM ndashInterpretation amp Analysis

83

Are your SCM practices up to mark as per

market orientationAirtel

130 130

1818

5065

2857

319 106

1596

5426

2553

000

1000

2000

3000

4000

5000

6000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

6 -Have you implemented SCM guidelines

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 213 117

3567 0468

Moderately Dissatisfied 130 000 058

Neutral 2727 2447 2573

Moderately Satisfied 5065 5638 5380

Highly Satisfied 2078 1702 1871

Have you implemented SCM guidelines

000 130

2727

5065

2078

213 000

2447

5638

1702

000

1000

2000

3000

4000

5000

6000

High

dissa

tisfie

d

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

7 -Have you redesigned jobs according to the requirement of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 319 175

3138 0371 Neutral 2078 1596 1813

Moderately Satisfied 5195 5532 5380

Highly Satisfied 2727 2553 2632

5 SCM ndashInterpretation amp Analysis

84

- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he

r e qui r e me nt of S CM

000

2078

5195

2727

319

1596

5532

2553

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Moder ately

Satisf ied

Highly Satisf ied

Air tel

Hutch

8 -Though SCM is there I believe that people are not using it adequately

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 390 000 175

9921 0019 Neutral 5455 4468 4912

Moderately Satisfied 4156 4894 4561

Highly Satisfied 000 638 351

-Though SCM is there I believe that people are not using it adequately

390

54554156

000000

4468 4894

638

000200040006000

Mo

de

rat

ely

Dis

sa

tisf

ied

Mo

de

rat

ely

Sa

tisfie

d

Series1

Series2

From the table and graph it is analyzed that results are significant in this case In the above case

Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents

who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most

respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral

Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56

Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to

efficient and effective

5 SCM ndashInterpretation amp Analysis

85

9-On the whole I am satisfied with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2174 0704

Moderately Dissatisfied 1948 1809 1871

Neutral 390 106 234

Moderately Satisfied 5974 6170 6082

Highly Satisfied 1558 1596 1579

10- SCM needs to be improved in Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

2761 0599

Moderately Dissatisfied 000 106 058

Neutral 130 000 058

Moderately Satisfied 5195 5851 5556

Highly Satisfied 4545 3936 4211

SCM needs to be improved in Organization

130 000 130

51954545

106 106 000

5851

3936

000

1000

2000

3000

4000

5000

6000

7000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

86

11-I feel secure and happy with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2377 0667

Moderately Dissatisfied 1429 1596 1520

Neutral 1299 1915 1637

Moderately Satisfied 3896 3511 3684

Highly Satisfied 3247 2660 2924

12- I think additional inputs are needed

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 213 175

3869 0276 Moderately Dissatisfied 130 000 058

Moderately Satisfied 260 000 117

Highly Satisfied 9481 9787 9649

I think additional inputs are needed

130 130 260

9481

213 000 000

9787

000

2000

4000

6000

8000

10000

12000

High

dissat isf ied

M oderately

Dissat isf ied

M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

75

Company

Airtel Hutch Chi-square

p-value 22 Manufacturing Lead Time Percent Percent

V Long 735 549

1782 000

Long 882 1758

Moderate 2647 4505

Short 147 659

V Short 5588 2527

Company

Airtel Hutch Chi-square

p-value 23 Lead Time Reliability Percent Percent

V Poor 1176 1099

351 048

poor 3235 3407

Average 1912 2967

Good 1029 769

V Good 2647 1758

Company

Airtel Hutch Chi-square

p-value 24 Number of clients Percent Percent

Single 1029 989

1009 004

Double 735 2198

Few 2941 3626

Many 1765 1099

Too Many 3529 2088

Company

Airtel Hutch Chi-square

p-value 25 Distance of Vendor Percent Percent

Farthest 882 989

050 097

Far 1765 1538

Moderate 2794 3187

Nearer 2941 2637

Nearest 1618 1648

Company

Airtel Hutch Chi-square

p-value 26 Source of Supply Percent Percent

Govt controlled 1471 549

2245 000 Imported 2353 1319

Partially Controlled 3235 1429

5 SCM ndashInterpretation amp Analysis

76

Freely Available 1324 3077

Indigenous 1618 3626

Company

Airtel Hutch Chi-square

p-value 27 Degree of Competition Percent Percent

VHigh 147 879

588 021

High 3088 3077

Moderate 3088 3407

Low 2353 1978

V Low 1324 659

Company

Airtel Hutch Chi-square

p-value 28 Design Flexibility of supplier Percent Percent

VRigid 1324 1209

190 075

Rigid 2941 2967

Moderate 2500 3077

Flexible 1324 1538

V Flexible 1912 1209

Company

Airtel Hutch Chi-square

p-value 29 Communication system Percent Percent

VPoor 882 879

1765 000

Poor 2353 659

Average 3382 2198

Effective 1471 1868

V Effective 1912 4396

Company

Airtel Hutch Chi-square

p-value 30 Transportation Cost Percent Percent

V Low 1618 1209

821 004

Low 1471 769

Average 1618 659

High 1765 2308

V High 3529 5055

Company

Airtel Hutch Chi-square

p-value 31 Transportation time Percent Percent

5 SCM ndashInterpretation amp Analysis

77

VLess 1324 1538

185 076

Less 1176 1758

Average 2794 2088

High 1912 1978

VHigh 2794 2637

Company

Airtel Hutch Chi-square

p-value 32 Transportation Reliability Percent Percent

VPoor 882 1209

928 005

Poor 1471 2418

Average 882 1978

Good 2647 1648

VGood 4118 2747

Analysis - After analyzing the various factors considered in research it is observed that following

12 factors are significant as compared to other factors

Variability in Demand

Response from various respondents indicates that Demand and Supply very important role in

this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents

where neutral that is 3088 where as in case of Hutch most respondents where highly

satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p

value 003 it shows that this factors is significant and need to be focused by Industry

Consumption rate

Response from various respondents indicates that Consumption rate is still have a neutral

response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of

respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch

respondents where highly satisfied with 3846 Calculating and understanding the Chi

Value that is 1850 and p value 00 it shows that this factors is significant and need to be

focused by Industry

Life Cycle stage

Response from various respondents indicates that respondents believe that Life Cycle plays

an important role Comparing in the given Industry it is observed that in Airtel 3235 of

respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In

Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating

5 SCM ndashInterpretation amp Analysis

78

and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is

significant and need to be focused by Industry

Product Variety

Response from various respondents indicates that this factor is also considered to be an

important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of

respondents believe in too Many services where as in Airtel they prefer now to be restricted

to limited service and most respondents to prefer up double services that is 2647

Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that

this factor is significant and need to be focused Above details shows that respondent from

Airtel prefer to concentrate on limited services might be because they are already in many

services and Hutch respondents want to get into many more services

Criticality of item

Response from various respondents indicates that in SCM Criticality of item decide the

involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents

feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding

the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need

to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for

SCM

Quality ( No Of Rejections )

Response from various respondents indicates that this part is of High importance for both

organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of

high importance and retained where as in case of Hutch 2198 Calculating and

understanding the Chi Value that is 828 and p value 003 it shows that this factor is

significant and need to be focused

Manufacturing Lead time

Response from various respondents indicates that in Airtel maximum product line is

freezed and forecasted and 5588 of respondents believe it is very Short where as in

case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe

that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value

000 it shows that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

79

Number of Clients

In this case response is quite neutral Response from various respondents indicates that in

Airtel 3529 of respondents believe that number of clients play significant role and factor

for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626

believes that number of clients have neutral affect on SCM Calculating and understanding

the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need

to be focused

Source Of Supply

Response from various respondents indicates that in SCM Source of supply is still important

for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626

of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to

that in case of Airtel respondents believe that it is partially controlled as in many cases they

have strategic tieup for a defined period Calculating and understanding the Chi Value that is

2245 and p value 000 it shows that this factor is significant and need to be focused

Communication System

Response from various respondents indicates that in SCM communication system plays an

important role and decide the involvement of many decisions Comparing Airtel and Hutch it

is observed that in Hutch 4396 of respondents feel this is V effective where as in case of

Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage

it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding

the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need

to be focused

Transportation Cost

In this case respondent from both organizations agrees on same point that transportation

cost is an vital element for SCM Response from various respondents indicates that in Hutch

5055 of respondents believe it is Very High Importance where as in case of Airtel it is

3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows

that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

80

53 DETAIL ANALYSIS

Detail Analysis have been done to understand the relation between various questions put to

various staff members and suppliers Question set has been divided into different form to

have a clear view of individual segment Question Set Main I was having 41 questions and

all questions were discussed with Staff and suppliers to understand their views on the same To

understand the response of staff on each question table were made with response from different

level from Top Management Middle Management and Lower Management small suppliers

major suppliers in each Organization Response was aligned in form of tables and final Total is

calculated from the Frequency count against each response Then Chi Square and p value is

calculated using SPSS software as shown below table Each response was analyzed with graph

to understand and conclude the results from the same It is observed and comments are made

against the responses which were found significant41 Questions where divided into various

section to analyze different responses Question Set Main I (Refer Annexure 1) covers main

set of questions to understand the SCM Staff thoughts Performance amp Problem areas in

different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is

done on all these questions in terms on Mean Median St Error Std Deviation Skewness

Minimum amp Maximum is done (Refer Annexure 2)

Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the

response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done

and extracted in the for of table below The in cases of significant results interpretations were

done

1 - Are you aware of SCM of your Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

3535 0473

Moderately Dissatisfied 130 106 117

Neutral 4545 4255 4386

Moderately Satisfied 5065 5532 5322

Highly Satisfied 260 000 117

5 SCM ndashInterpretation amp Analysis

81

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Highly

Satisf ied

Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on

Air tel

Hutch

2- SCM leads to improved performance in organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

3568 0468

Moderately Dissatisfied 000 213 117

Neutral 4026 3404 3684

Moderately Satisfied 5065 5638 5380

Highly Satisfied 779 745 760

000

1000

2000

3000

4000

5000

6000

High

dissatisfied

Neutral Highly

Satisfied

SCM leads to improved performance in organization

Airtel

Hutch

3 -Efficiency and effectiveness will increase with SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0717 0949

Moderately Dissatisfied 4026 3617 3801

Neutral 4156 4787 4503

Moderately Satisfied 909 851 877

Highly Satisfied 779 638 702

5 SCM ndashInterpretation amp Analysis

82

130106

40263617

4156

4787

909851 779638

000

1000

2000

3000

4000

5000

High

dissatisfied

Neutral Highly

Satisfied

Efficiency and effectiveness will increase with SCM

Airtel

Hutch

4- Do you think better work will be done if SCM is made better

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 260 213 234

2822 0420 Neutral 260 000 117

Moderately Satisfied 5455 5213 5322

Highly Satisfied 4026 4574 4327

260213 260000

545552134026

4574

000

2000

4000

6000

Moderately

Dissatisfied

Moderately

Satisfied

Do you think better work will be done if SCM is

made better

Airtel

Hutch

5 Are your SCM practices up to mark as per market orientation

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

1042 0903

Moderately Dissatisfied 130 106 117

Neutral 1818 1596 1696

Moderately Satisfied 5065 5426 5263

Highly Satisfied 2857 2553 2690

5 SCM ndashInterpretation amp Analysis

83

Are your SCM practices up to mark as per

market orientationAirtel

130 130

1818

5065

2857

319 106

1596

5426

2553

000

1000

2000

3000

4000

5000

6000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

6 -Have you implemented SCM guidelines

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 213 117

3567 0468

Moderately Dissatisfied 130 000 058

Neutral 2727 2447 2573

Moderately Satisfied 5065 5638 5380

Highly Satisfied 2078 1702 1871

Have you implemented SCM guidelines

000 130

2727

5065

2078

213 000

2447

5638

1702

000

1000

2000

3000

4000

5000

6000

High

dissa

tisfie

d

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

7 -Have you redesigned jobs according to the requirement of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 319 175

3138 0371 Neutral 2078 1596 1813

Moderately Satisfied 5195 5532 5380

Highly Satisfied 2727 2553 2632

5 SCM ndashInterpretation amp Analysis

84

- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he

r e qui r e me nt of S CM

000

2078

5195

2727

319

1596

5532

2553

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Moder ately

Satisf ied

Highly Satisf ied

Air tel

Hutch

8 -Though SCM is there I believe that people are not using it adequately

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 390 000 175

9921 0019 Neutral 5455 4468 4912

Moderately Satisfied 4156 4894 4561

Highly Satisfied 000 638 351

-Though SCM is there I believe that people are not using it adequately

390

54554156

000000

4468 4894

638

000200040006000

Mo

de

rat

ely

Dis

sa

tisf

ied

Mo

de

rat

ely

Sa

tisfie

d

Series1

Series2

From the table and graph it is analyzed that results are significant in this case In the above case

Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents

who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most

respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral

Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56

Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to

efficient and effective

5 SCM ndashInterpretation amp Analysis

85

9-On the whole I am satisfied with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2174 0704

Moderately Dissatisfied 1948 1809 1871

Neutral 390 106 234

Moderately Satisfied 5974 6170 6082

Highly Satisfied 1558 1596 1579

10- SCM needs to be improved in Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

2761 0599

Moderately Dissatisfied 000 106 058

Neutral 130 000 058

Moderately Satisfied 5195 5851 5556

Highly Satisfied 4545 3936 4211

SCM needs to be improved in Organization

130 000 130

51954545

106 106 000

5851

3936

000

1000

2000

3000

4000

5000

6000

7000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

86

11-I feel secure and happy with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2377 0667

Moderately Dissatisfied 1429 1596 1520

Neutral 1299 1915 1637

Moderately Satisfied 3896 3511 3684

Highly Satisfied 3247 2660 2924

12- I think additional inputs are needed

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 213 175

3869 0276 Moderately Dissatisfied 130 000 058

Moderately Satisfied 260 000 117

Highly Satisfied 9481 9787 9649

I think additional inputs are needed

130 130 260

9481

213 000 000

9787

000

2000

4000

6000

8000

10000

12000

High

dissat isf ied

M oderately

Dissat isf ied

M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

76

Freely Available 1324 3077

Indigenous 1618 3626

Company

Airtel Hutch Chi-square

p-value 27 Degree of Competition Percent Percent

VHigh 147 879

588 021

High 3088 3077

Moderate 3088 3407

Low 2353 1978

V Low 1324 659

Company

Airtel Hutch Chi-square

p-value 28 Design Flexibility of supplier Percent Percent

VRigid 1324 1209

190 075

Rigid 2941 2967

Moderate 2500 3077

Flexible 1324 1538

V Flexible 1912 1209

Company

Airtel Hutch Chi-square

p-value 29 Communication system Percent Percent

VPoor 882 879

1765 000

Poor 2353 659

Average 3382 2198

Effective 1471 1868

V Effective 1912 4396

Company

Airtel Hutch Chi-square

p-value 30 Transportation Cost Percent Percent

V Low 1618 1209

821 004

Low 1471 769

Average 1618 659

High 1765 2308

V High 3529 5055

Company

Airtel Hutch Chi-square

p-value 31 Transportation time Percent Percent

5 SCM ndashInterpretation amp Analysis

77

VLess 1324 1538

185 076

Less 1176 1758

Average 2794 2088

High 1912 1978

VHigh 2794 2637

Company

Airtel Hutch Chi-square

p-value 32 Transportation Reliability Percent Percent

VPoor 882 1209

928 005

Poor 1471 2418

Average 882 1978

Good 2647 1648

VGood 4118 2747

Analysis - After analyzing the various factors considered in research it is observed that following

12 factors are significant as compared to other factors

Variability in Demand

Response from various respondents indicates that Demand and Supply very important role in

this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents

where neutral that is 3088 where as in case of Hutch most respondents where highly

satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p

value 003 it shows that this factors is significant and need to be focused by Industry

Consumption rate

Response from various respondents indicates that Consumption rate is still have a neutral

response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of

respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch

respondents where highly satisfied with 3846 Calculating and understanding the Chi

Value that is 1850 and p value 00 it shows that this factors is significant and need to be

focused by Industry

Life Cycle stage

Response from various respondents indicates that respondents believe that Life Cycle plays

an important role Comparing in the given Industry it is observed that in Airtel 3235 of

respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In

Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating

5 SCM ndashInterpretation amp Analysis

78

and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is

significant and need to be focused by Industry

Product Variety

Response from various respondents indicates that this factor is also considered to be an

important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of

respondents believe in too Many services where as in Airtel they prefer now to be restricted

to limited service and most respondents to prefer up double services that is 2647

Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that

this factor is significant and need to be focused Above details shows that respondent from

Airtel prefer to concentrate on limited services might be because they are already in many

services and Hutch respondents want to get into many more services

Criticality of item

Response from various respondents indicates that in SCM Criticality of item decide the

involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents

feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding

the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need

to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for

SCM

Quality ( No Of Rejections )

Response from various respondents indicates that this part is of High importance for both

organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of

high importance and retained where as in case of Hutch 2198 Calculating and

understanding the Chi Value that is 828 and p value 003 it shows that this factor is

significant and need to be focused

Manufacturing Lead time

Response from various respondents indicates that in Airtel maximum product line is

freezed and forecasted and 5588 of respondents believe it is very Short where as in

case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe

that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value

000 it shows that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

79

Number of Clients

In this case response is quite neutral Response from various respondents indicates that in

Airtel 3529 of respondents believe that number of clients play significant role and factor

for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626

believes that number of clients have neutral affect on SCM Calculating and understanding

the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need

to be focused

Source Of Supply

Response from various respondents indicates that in SCM Source of supply is still important

for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626

of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to

that in case of Airtel respondents believe that it is partially controlled as in many cases they

have strategic tieup for a defined period Calculating and understanding the Chi Value that is

2245 and p value 000 it shows that this factor is significant and need to be focused

Communication System

Response from various respondents indicates that in SCM communication system plays an

important role and decide the involvement of many decisions Comparing Airtel and Hutch it

is observed that in Hutch 4396 of respondents feel this is V effective where as in case of

Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage

it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding

the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need

to be focused

Transportation Cost

In this case respondent from both organizations agrees on same point that transportation

cost is an vital element for SCM Response from various respondents indicates that in Hutch

5055 of respondents believe it is Very High Importance where as in case of Airtel it is

3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows

that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

80

53 DETAIL ANALYSIS

Detail Analysis have been done to understand the relation between various questions put to

various staff members and suppliers Question set has been divided into different form to

have a clear view of individual segment Question Set Main I was having 41 questions and

all questions were discussed with Staff and suppliers to understand their views on the same To

understand the response of staff on each question table were made with response from different

level from Top Management Middle Management and Lower Management small suppliers

major suppliers in each Organization Response was aligned in form of tables and final Total is

calculated from the Frequency count against each response Then Chi Square and p value is

calculated using SPSS software as shown below table Each response was analyzed with graph

to understand and conclude the results from the same It is observed and comments are made

against the responses which were found significant41 Questions where divided into various

section to analyze different responses Question Set Main I (Refer Annexure 1) covers main

set of questions to understand the SCM Staff thoughts Performance amp Problem areas in

different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is

done on all these questions in terms on Mean Median St Error Std Deviation Skewness

Minimum amp Maximum is done (Refer Annexure 2)

Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the

response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done

and extracted in the for of table below The in cases of significant results interpretations were

done

1 - Are you aware of SCM of your Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

3535 0473

Moderately Dissatisfied 130 106 117

Neutral 4545 4255 4386

Moderately Satisfied 5065 5532 5322

Highly Satisfied 260 000 117

5 SCM ndashInterpretation amp Analysis

81

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Highly

Satisf ied

Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on

Air tel

Hutch

2- SCM leads to improved performance in organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

3568 0468

Moderately Dissatisfied 000 213 117

Neutral 4026 3404 3684

Moderately Satisfied 5065 5638 5380

Highly Satisfied 779 745 760

000

1000

2000

3000

4000

5000

6000

High

dissatisfied

Neutral Highly

Satisfied

SCM leads to improved performance in organization

Airtel

Hutch

3 -Efficiency and effectiveness will increase with SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0717 0949

Moderately Dissatisfied 4026 3617 3801

Neutral 4156 4787 4503

Moderately Satisfied 909 851 877

Highly Satisfied 779 638 702

5 SCM ndashInterpretation amp Analysis

82

130106

40263617

4156

4787

909851 779638

000

1000

2000

3000

4000

5000

High

dissatisfied

Neutral Highly

Satisfied

Efficiency and effectiveness will increase with SCM

Airtel

Hutch

4- Do you think better work will be done if SCM is made better

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 260 213 234

2822 0420 Neutral 260 000 117

Moderately Satisfied 5455 5213 5322

Highly Satisfied 4026 4574 4327

260213 260000

545552134026

4574

000

2000

4000

6000

Moderately

Dissatisfied

Moderately

Satisfied

Do you think better work will be done if SCM is

made better

Airtel

Hutch

5 Are your SCM practices up to mark as per market orientation

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

1042 0903

Moderately Dissatisfied 130 106 117

Neutral 1818 1596 1696

Moderately Satisfied 5065 5426 5263

Highly Satisfied 2857 2553 2690

5 SCM ndashInterpretation amp Analysis

83

Are your SCM practices up to mark as per

market orientationAirtel

130 130

1818

5065

2857

319 106

1596

5426

2553

000

1000

2000

3000

4000

5000

6000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

6 -Have you implemented SCM guidelines

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 213 117

3567 0468

Moderately Dissatisfied 130 000 058

Neutral 2727 2447 2573

Moderately Satisfied 5065 5638 5380

Highly Satisfied 2078 1702 1871

Have you implemented SCM guidelines

000 130

2727

5065

2078

213 000

2447

5638

1702

000

1000

2000

3000

4000

5000

6000

High

dissa

tisfie

d

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

7 -Have you redesigned jobs according to the requirement of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 319 175

3138 0371 Neutral 2078 1596 1813

Moderately Satisfied 5195 5532 5380

Highly Satisfied 2727 2553 2632

5 SCM ndashInterpretation amp Analysis

84

- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he

r e qui r e me nt of S CM

000

2078

5195

2727

319

1596

5532

2553

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Moder ately

Satisf ied

Highly Satisf ied

Air tel

Hutch

8 -Though SCM is there I believe that people are not using it adequately

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 390 000 175

9921 0019 Neutral 5455 4468 4912

Moderately Satisfied 4156 4894 4561

Highly Satisfied 000 638 351

-Though SCM is there I believe that people are not using it adequately

390

54554156

000000

4468 4894

638

000200040006000

Mo

de

rat

ely

Dis

sa

tisf

ied

Mo

de

rat

ely

Sa

tisfie

d

Series1

Series2

From the table and graph it is analyzed that results are significant in this case In the above case

Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents

who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most

respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral

Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56

Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to

efficient and effective

5 SCM ndashInterpretation amp Analysis

85

9-On the whole I am satisfied with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2174 0704

Moderately Dissatisfied 1948 1809 1871

Neutral 390 106 234

Moderately Satisfied 5974 6170 6082

Highly Satisfied 1558 1596 1579

10- SCM needs to be improved in Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

2761 0599

Moderately Dissatisfied 000 106 058

Neutral 130 000 058

Moderately Satisfied 5195 5851 5556

Highly Satisfied 4545 3936 4211

SCM needs to be improved in Organization

130 000 130

51954545

106 106 000

5851

3936

000

1000

2000

3000

4000

5000

6000

7000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

86

11-I feel secure and happy with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2377 0667

Moderately Dissatisfied 1429 1596 1520

Neutral 1299 1915 1637

Moderately Satisfied 3896 3511 3684

Highly Satisfied 3247 2660 2924

12- I think additional inputs are needed

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 213 175

3869 0276 Moderately Dissatisfied 130 000 058

Moderately Satisfied 260 000 117

Highly Satisfied 9481 9787 9649

I think additional inputs are needed

130 130 260

9481

213 000 000

9787

000

2000

4000

6000

8000

10000

12000

High

dissat isf ied

M oderately

Dissat isf ied

M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

77

VLess 1324 1538

185 076

Less 1176 1758

Average 2794 2088

High 1912 1978

VHigh 2794 2637

Company

Airtel Hutch Chi-square

p-value 32 Transportation Reliability Percent Percent

VPoor 882 1209

928 005

Poor 1471 2418

Average 882 1978

Good 2647 1648

VGood 4118 2747

Analysis - After analyzing the various factors considered in research it is observed that following

12 factors are significant as compared to other factors

Variability in Demand

Response from various respondents indicates that Demand and Supply very important role in

this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents

where neutral that is 3088 where as in case of Hutch most respondents where highly

satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p

value 003 it shows that this factors is significant and need to be focused by Industry

Consumption rate

Response from various respondents indicates that Consumption rate is still have a neutral

response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of

respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch

respondents where highly satisfied with 3846 Calculating and understanding the Chi

Value that is 1850 and p value 00 it shows that this factors is significant and need to be

focused by Industry

Life Cycle stage

Response from various respondents indicates that respondents believe that Life Cycle plays

an important role Comparing in the given Industry it is observed that in Airtel 3235 of

respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In

Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating

5 SCM ndashInterpretation amp Analysis

78

and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is

significant and need to be focused by Industry

Product Variety

Response from various respondents indicates that this factor is also considered to be an

important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of

respondents believe in too Many services where as in Airtel they prefer now to be restricted

to limited service and most respondents to prefer up double services that is 2647

Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that

this factor is significant and need to be focused Above details shows that respondent from

Airtel prefer to concentrate on limited services might be because they are already in many

services and Hutch respondents want to get into many more services

Criticality of item

Response from various respondents indicates that in SCM Criticality of item decide the

involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents

feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding

the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need

to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for

SCM

Quality ( No Of Rejections )

Response from various respondents indicates that this part is of High importance for both

organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of

high importance and retained where as in case of Hutch 2198 Calculating and

understanding the Chi Value that is 828 and p value 003 it shows that this factor is

significant and need to be focused

Manufacturing Lead time

Response from various respondents indicates that in Airtel maximum product line is

freezed and forecasted and 5588 of respondents believe it is very Short where as in

case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe

that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value

000 it shows that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

79

Number of Clients

In this case response is quite neutral Response from various respondents indicates that in

Airtel 3529 of respondents believe that number of clients play significant role and factor

for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626

believes that number of clients have neutral affect on SCM Calculating and understanding

the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need

to be focused

Source Of Supply

Response from various respondents indicates that in SCM Source of supply is still important

for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626

of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to

that in case of Airtel respondents believe that it is partially controlled as in many cases they

have strategic tieup for a defined period Calculating and understanding the Chi Value that is

2245 and p value 000 it shows that this factor is significant and need to be focused

Communication System

Response from various respondents indicates that in SCM communication system plays an

important role and decide the involvement of many decisions Comparing Airtel and Hutch it

is observed that in Hutch 4396 of respondents feel this is V effective where as in case of

Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage

it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding

the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need

to be focused

Transportation Cost

In this case respondent from both organizations agrees on same point that transportation

cost is an vital element for SCM Response from various respondents indicates that in Hutch

5055 of respondents believe it is Very High Importance where as in case of Airtel it is

3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows

that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

80

53 DETAIL ANALYSIS

Detail Analysis have been done to understand the relation between various questions put to

various staff members and suppliers Question set has been divided into different form to

have a clear view of individual segment Question Set Main I was having 41 questions and

all questions were discussed with Staff and suppliers to understand their views on the same To

understand the response of staff on each question table were made with response from different

level from Top Management Middle Management and Lower Management small suppliers

major suppliers in each Organization Response was aligned in form of tables and final Total is

calculated from the Frequency count against each response Then Chi Square and p value is

calculated using SPSS software as shown below table Each response was analyzed with graph

to understand and conclude the results from the same It is observed and comments are made

against the responses which were found significant41 Questions where divided into various

section to analyze different responses Question Set Main I (Refer Annexure 1) covers main

set of questions to understand the SCM Staff thoughts Performance amp Problem areas in

different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is

done on all these questions in terms on Mean Median St Error Std Deviation Skewness

Minimum amp Maximum is done (Refer Annexure 2)

Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the

response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done

and extracted in the for of table below The in cases of significant results interpretations were

done

1 - Are you aware of SCM of your Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

3535 0473

Moderately Dissatisfied 130 106 117

Neutral 4545 4255 4386

Moderately Satisfied 5065 5532 5322

Highly Satisfied 260 000 117

5 SCM ndashInterpretation amp Analysis

81

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Highly

Satisf ied

Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on

Air tel

Hutch

2- SCM leads to improved performance in organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

3568 0468

Moderately Dissatisfied 000 213 117

Neutral 4026 3404 3684

Moderately Satisfied 5065 5638 5380

Highly Satisfied 779 745 760

000

1000

2000

3000

4000

5000

6000

High

dissatisfied

Neutral Highly

Satisfied

SCM leads to improved performance in organization

Airtel

Hutch

3 -Efficiency and effectiveness will increase with SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0717 0949

Moderately Dissatisfied 4026 3617 3801

Neutral 4156 4787 4503

Moderately Satisfied 909 851 877

Highly Satisfied 779 638 702

5 SCM ndashInterpretation amp Analysis

82

130106

40263617

4156

4787

909851 779638

000

1000

2000

3000

4000

5000

High

dissatisfied

Neutral Highly

Satisfied

Efficiency and effectiveness will increase with SCM

Airtel

Hutch

4- Do you think better work will be done if SCM is made better

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 260 213 234

2822 0420 Neutral 260 000 117

Moderately Satisfied 5455 5213 5322

Highly Satisfied 4026 4574 4327

260213 260000

545552134026

4574

000

2000

4000

6000

Moderately

Dissatisfied

Moderately

Satisfied

Do you think better work will be done if SCM is

made better

Airtel

Hutch

5 Are your SCM practices up to mark as per market orientation

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

1042 0903

Moderately Dissatisfied 130 106 117

Neutral 1818 1596 1696

Moderately Satisfied 5065 5426 5263

Highly Satisfied 2857 2553 2690

5 SCM ndashInterpretation amp Analysis

83

Are your SCM practices up to mark as per

market orientationAirtel

130 130

1818

5065

2857

319 106

1596

5426

2553

000

1000

2000

3000

4000

5000

6000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

6 -Have you implemented SCM guidelines

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 213 117

3567 0468

Moderately Dissatisfied 130 000 058

Neutral 2727 2447 2573

Moderately Satisfied 5065 5638 5380

Highly Satisfied 2078 1702 1871

Have you implemented SCM guidelines

000 130

2727

5065

2078

213 000

2447

5638

1702

000

1000

2000

3000

4000

5000

6000

High

dissa

tisfie

d

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

7 -Have you redesigned jobs according to the requirement of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 319 175

3138 0371 Neutral 2078 1596 1813

Moderately Satisfied 5195 5532 5380

Highly Satisfied 2727 2553 2632

5 SCM ndashInterpretation amp Analysis

84

- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he

r e qui r e me nt of S CM

000

2078

5195

2727

319

1596

5532

2553

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Moder ately

Satisf ied

Highly Satisf ied

Air tel

Hutch

8 -Though SCM is there I believe that people are not using it adequately

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 390 000 175

9921 0019 Neutral 5455 4468 4912

Moderately Satisfied 4156 4894 4561

Highly Satisfied 000 638 351

-Though SCM is there I believe that people are not using it adequately

390

54554156

000000

4468 4894

638

000200040006000

Mo

de

rat

ely

Dis

sa

tisf

ied

Mo

de

rat

ely

Sa

tisfie

d

Series1

Series2

From the table and graph it is analyzed that results are significant in this case In the above case

Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents

who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most

respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral

Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56

Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to

efficient and effective

5 SCM ndashInterpretation amp Analysis

85

9-On the whole I am satisfied with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2174 0704

Moderately Dissatisfied 1948 1809 1871

Neutral 390 106 234

Moderately Satisfied 5974 6170 6082

Highly Satisfied 1558 1596 1579

10- SCM needs to be improved in Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

2761 0599

Moderately Dissatisfied 000 106 058

Neutral 130 000 058

Moderately Satisfied 5195 5851 5556

Highly Satisfied 4545 3936 4211

SCM needs to be improved in Organization

130 000 130

51954545

106 106 000

5851

3936

000

1000

2000

3000

4000

5000

6000

7000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

86

11-I feel secure and happy with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2377 0667

Moderately Dissatisfied 1429 1596 1520

Neutral 1299 1915 1637

Moderately Satisfied 3896 3511 3684

Highly Satisfied 3247 2660 2924

12- I think additional inputs are needed

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 213 175

3869 0276 Moderately Dissatisfied 130 000 058

Moderately Satisfied 260 000 117

Highly Satisfied 9481 9787 9649

I think additional inputs are needed

130 130 260

9481

213 000 000

9787

000

2000

4000

6000

8000

10000

12000

High

dissat isf ied

M oderately

Dissat isf ied

M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

78

and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is

significant and need to be focused by Industry

Product Variety

Response from various respondents indicates that this factor is also considered to be an

important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of

respondents believe in too Many services where as in Airtel they prefer now to be restricted

to limited service and most respondents to prefer up double services that is 2647

Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that

this factor is significant and need to be focused Above details shows that respondent from

Airtel prefer to concentrate on limited services might be because they are already in many

services and Hutch respondents want to get into many more services

Criticality of item

Response from various respondents indicates that in SCM Criticality of item decide the

involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents

feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding

the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need

to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for

SCM

Quality ( No Of Rejections )

Response from various respondents indicates that this part is of High importance for both

organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of

high importance and retained where as in case of Hutch 2198 Calculating and

understanding the Chi Value that is 828 and p value 003 it shows that this factor is

significant and need to be focused

Manufacturing Lead time

Response from various respondents indicates that in Airtel maximum product line is

freezed and forecasted and 5588 of respondents believe it is very Short where as in

case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe

that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value

000 it shows that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

79

Number of Clients

In this case response is quite neutral Response from various respondents indicates that in

Airtel 3529 of respondents believe that number of clients play significant role and factor

for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626

believes that number of clients have neutral affect on SCM Calculating and understanding

the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need

to be focused

Source Of Supply

Response from various respondents indicates that in SCM Source of supply is still important

for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626

of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to

that in case of Airtel respondents believe that it is partially controlled as in many cases they

have strategic tieup for a defined period Calculating and understanding the Chi Value that is

2245 and p value 000 it shows that this factor is significant and need to be focused

Communication System

Response from various respondents indicates that in SCM communication system plays an

important role and decide the involvement of many decisions Comparing Airtel and Hutch it

is observed that in Hutch 4396 of respondents feel this is V effective where as in case of

Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage

it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding

the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need

to be focused

Transportation Cost

In this case respondent from both organizations agrees on same point that transportation

cost is an vital element for SCM Response from various respondents indicates that in Hutch

5055 of respondents believe it is Very High Importance where as in case of Airtel it is

3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows

that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

80

53 DETAIL ANALYSIS

Detail Analysis have been done to understand the relation between various questions put to

various staff members and suppliers Question set has been divided into different form to

have a clear view of individual segment Question Set Main I was having 41 questions and

all questions were discussed with Staff and suppliers to understand their views on the same To

understand the response of staff on each question table were made with response from different

level from Top Management Middle Management and Lower Management small suppliers

major suppliers in each Organization Response was aligned in form of tables and final Total is

calculated from the Frequency count against each response Then Chi Square and p value is

calculated using SPSS software as shown below table Each response was analyzed with graph

to understand and conclude the results from the same It is observed and comments are made

against the responses which were found significant41 Questions where divided into various

section to analyze different responses Question Set Main I (Refer Annexure 1) covers main

set of questions to understand the SCM Staff thoughts Performance amp Problem areas in

different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is

done on all these questions in terms on Mean Median St Error Std Deviation Skewness

Minimum amp Maximum is done (Refer Annexure 2)

Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the

response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done

and extracted in the for of table below The in cases of significant results interpretations were

done

1 - Are you aware of SCM of your Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

3535 0473

Moderately Dissatisfied 130 106 117

Neutral 4545 4255 4386

Moderately Satisfied 5065 5532 5322

Highly Satisfied 260 000 117

5 SCM ndashInterpretation amp Analysis

81

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Highly

Satisf ied

Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on

Air tel

Hutch

2- SCM leads to improved performance in organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

3568 0468

Moderately Dissatisfied 000 213 117

Neutral 4026 3404 3684

Moderately Satisfied 5065 5638 5380

Highly Satisfied 779 745 760

000

1000

2000

3000

4000

5000

6000

High

dissatisfied

Neutral Highly

Satisfied

SCM leads to improved performance in organization

Airtel

Hutch

3 -Efficiency and effectiveness will increase with SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0717 0949

Moderately Dissatisfied 4026 3617 3801

Neutral 4156 4787 4503

Moderately Satisfied 909 851 877

Highly Satisfied 779 638 702

5 SCM ndashInterpretation amp Analysis

82

130106

40263617

4156

4787

909851 779638

000

1000

2000

3000

4000

5000

High

dissatisfied

Neutral Highly

Satisfied

Efficiency and effectiveness will increase with SCM

Airtel

Hutch

4- Do you think better work will be done if SCM is made better

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 260 213 234

2822 0420 Neutral 260 000 117

Moderately Satisfied 5455 5213 5322

Highly Satisfied 4026 4574 4327

260213 260000

545552134026

4574

000

2000

4000

6000

Moderately

Dissatisfied

Moderately

Satisfied

Do you think better work will be done if SCM is

made better

Airtel

Hutch

5 Are your SCM practices up to mark as per market orientation

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

1042 0903

Moderately Dissatisfied 130 106 117

Neutral 1818 1596 1696

Moderately Satisfied 5065 5426 5263

Highly Satisfied 2857 2553 2690

5 SCM ndashInterpretation amp Analysis

83

Are your SCM practices up to mark as per

market orientationAirtel

130 130

1818

5065

2857

319 106

1596

5426

2553

000

1000

2000

3000

4000

5000

6000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

6 -Have you implemented SCM guidelines

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 213 117

3567 0468

Moderately Dissatisfied 130 000 058

Neutral 2727 2447 2573

Moderately Satisfied 5065 5638 5380

Highly Satisfied 2078 1702 1871

Have you implemented SCM guidelines

000 130

2727

5065

2078

213 000

2447

5638

1702

000

1000

2000

3000

4000

5000

6000

High

dissa

tisfie

d

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

7 -Have you redesigned jobs according to the requirement of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 319 175

3138 0371 Neutral 2078 1596 1813

Moderately Satisfied 5195 5532 5380

Highly Satisfied 2727 2553 2632

5 SCM ndashInterpretation amp Analysis

84

- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he

r e qui r e me nt of S CM

000

2078

5195

2727

319

1596

5532

2553

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Moder ately

Satisf ied

Highly Satisf ied

Air tel

Hutch

8 -Though SCM is there I believe that people are not using it adequately

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 390 000 175

9921 0019 Neutral 5455 4468 4912

Moderately Satisfied 4156 4894 4561

Highly Satisfied 000 638 351

-Though SCM is there I believe that people are not using it adequately

390

54554156

000000

4468 4894

638

000200040006000

Mo

de

rat

ely

Dis

sa

tisf

ied

Mo

de

rat

ely

Sa

tisfie

d

Series1

Series2

From the table and graph it is analyzed that results are significant in this case In the above case

Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents

who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most

respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral

Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56

Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to

efficient and effective

5 SCM ndashInterpretation amp Analysis

85

9-On the whole I am satisfied with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2174 0704

Moderately Dissatisfied 1948 1809 1871

Neutral 390 106 234

Moderately Satisfied 5974 6170 6082

Highly Satisfied 1558 1596 1579

10- SCM needs to be improved in Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

2761 0599

Moderately Dissatisfied 000 106 058

Neutral 130 000 058

Moderately Satisfied 5195 5851 5556

Highly Satisfied 4545 3936 4211

SCM needs to be improved in Organization

130 000 130

51954545

106 106 000

5851

3936

000

1000

2000

3000

4000

5000

6000

7000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

86

11-I feel secure and happy with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2377 0667

Moderately Dissatisfied 1429 1596 1520

Neutral 1299 1915 1637

Moderately Satisfied 3896 3511 3684

Highly Satisfied 3247 2660 2924

12- I think additional inputs are needed

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 213 175

3869 0276 Moderately Dissatisfied 130 000 058

Moderately Satisfied 260 000 117

Highly Satisfied 9481 9787 9649

I think additional inputs are needed

130 130 260

9481

213 000 000

9787

000

2000

4000

6000

8000

10000

12000

High

dissat isf ied

M oderately

Dissat isf ied

M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

79

Number of Clients

In this case response is quite neutral Response from various respondents indicates that in

Airtel 3529 of respondents believe that number of clients play significant role and factor

for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626

believes that number of clients have neutral affect on SCM Calculating and understanding

the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need

to be focused

Source Of Supply

Response from various respondents indicates that in SCM Source of supply is still important

for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626

of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to

that in case of Airtel respondents believe that it is partially controlled as in many cases they

have strategic tieup for a defined period Calculating and understanding the Chi Value that is

2245 and p value 000 it shows that this factor is significant and need to be focused

Communication System

Response from various respondents indicates that in SCM communication system plays an

important role and decide the involvement of many decisions Comparing Airtel and Hutch it

is observed that in Hutch 4396 of respondents feel this is V effective where as in case of

Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage

it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding

the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need

to be focused

Transportation Cost

In this case respondent from both organizations agrees on same point that transportation

cost is an vital element for SCM Response from various respondents indicates that in Hutch

5055 of respondents believe it is Very High Importance where as in case of Airtel it is

3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows

that this factor is significant and need to be focused

5 SCM ndashInterpretation amp Analysis

80

53 DETAIL ANALYSIS

Detail Analysis have been done to understand the relation between various questions put to

various staff members and suppliers Question set has been divided into different form to

have a clear view of individual segment Question Set Main I was having 41 questions and

all questions were discussed with Staff and suppliers to understand their views on the same To

understand the response of staff on each question table were made with response from different

level from Top Management Middle Management and Lower Management small suppliers

major suppliers in each Organization Response was aligned in form of tables and final Total is

calculated from the Frequency count against each response Then Chi Square and p value is

calculated using SPSS software as shown below table Each response was analyzed with graph

to understand and conclude the results from the same It is observed and comments are made

against the responses which were found significant41 Questions where divided into various

section to analyze different responses Question Set Main I (Refer Annexure 1) covers main

set of questions to understand the SCM Staff thoughts Performance amp Problem areas in

different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is

done on all these questions in terms on Mean Median St Error Std Deviation Skewness

Minimum amp Maximum is done (Refer Annexure 2)

Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the

response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done

and extracted in the for of table below The in cases of significant results interpretations were

done

1 - Are you aware of SCM of your Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

3535 0473

Moderately Dissatisfied 130 106 117

Neutral 4545 4255 4386

Moderately Satisfied 5065 5532 5322

Highly Satisfied 260 000 117

5 SCM ndashInterpretation amp Analysis

81

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Highly

Satisf ied

Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on

Air tel

Hutch

2- SCM leads to improved performance in organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

3568 0468

Moderately Dissatisfied 000 213 117

Neutral 4026 3404 3684

Moderately Satisfied 5065 5638 5380

Highly Satisfied 779 745 760

000

1000

2000

3000

4000

5000

6000

High

dissatisfied

Neutral Highly

Satisfied

SCM leads to improved performance in organization

Airtel

Hutch

3 -Efficiency and effectiveness will increase with SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0717 0949

Moderately Dissatisfied 4026 3617 3801

Neutral 4156 4787 4503

Moderately Satisfied 909 851 877

Highly Satisfied 779 638 702

5 SCM ndashInterpretation amp Analysis

82

130106

40263617

4156

4787

909851 779638

000

1000

2000

3000

4000

5000

High

dissatisfied

Neutral Highly

Satisfied

Efficiency and effectiveness will increase with SCM

Airtel

Hutch

4- Do you think better work will be done if SCM is made better

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 260 213 234

2822 0420 Neutral 260 000 117

Moderately Satisfied 5455 5213 5322

Highly Satisfied 4026 4574 4327

260213 260000

545552134026

4574

000

2000

4000

6000

Moderately

Dissatisfied

Moderately

Satisfied

Do you think better work will be done if SCM is

made better

Airtel

Hutch

5 Are your SCM practices up to mark as per market orientation

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

1042 0903

Moderately Dissatisfied 130 106 117

Neutral 1818 1596 1696

Moderately Satisfied 5065 5426 5263

Highly Satisfied 2857 2553 2690

5 SCM ndashInterpretation amp Analysis

83

Are your SCM practices up to mark as per

market orientationAirtel

130 130

1818

5065

2857

319 106

1596

5426

2553

000

1000

2000

3000

4000

5000

6000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

6 -Have you implemented SCM guidelines

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 213 117

3567 0468

Moderately Dissatisfied 130 000 058

Neutral 2727 2447 2573

Moderately Satisfied 5065 5638 5380

Highly Satisfied 2078 1702 1871

Have you implemented SCM guidelines

000 130

2727

5065

2078

213 000

2447

5638

1702

000

1000

2000

3000

4000

5000

6000

High

dissa

tisfie

d

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

7 -Have you redesigned jobs according to the requirement of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 319 175

3138 0371 Neutral 2078 1596 1813

Moderately Satisfied 5195 5532 5380

Highly Satisfied 2727 2553 2632

5 SCM ndashInterpretation amp Analysis

84

- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he

r e qui r e me nt of S CM

000

2078

5195

2727

319

1596

5532

2553

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Moder ately

Satisf ied

Highly Satisf ied

Air tel

Hutch

8 -Though SCM is there I believe that people are not using it adequately

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 390 000 175

9921 0019 Neutral 5455 4468 4912

Moderately Satisfied 4156 4894 4561

Highly Satisfied 000 638 351

-Though SCM is there I believe that people are not using it adequately

390

54554156

000000

4468 4894

638

000200040006000

Mo

de

rat

ely

Dis

sa

tisf

ied

Mo

de

rat

ely

Sa

tisfie

d

Series1

Series2

From the table and graph it is analyzed that results are significant in this case In the above case

Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents

who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most

respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral

Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56

Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to

efficient and effective

5 SCM ndashInterpretation amp Analysis

85

9-On the whole I am satisfied with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2174 0704

Moderately Dissatisfied 1948 1809 1871

Neutral 390 106 234

Moderately Satisfied 5974 6170 6082

Highly Satisfied 1558 1596 1579

10- SCM needs to be improved in Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

2761 0599

Moderately Dissatisfied 000 106 058

Neutral 130 000 058

Moderately Satisfied 5195 5851 5556

Highly Satisfied 4545 3936 4211

SCM needs to be improved in Organization

130 000 130

51954545

106 106 000

5851

3936

000

1000

2000

3000

4000

5000

6000

7000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

86

11-I feel secure and happy with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2377 0667

Moderately Dissatisfied 1429 1596 1520

Neutral 1299 1915 1637

Moderately Satisfied 3896 3511 3684

Highly Satisfied 3247 2660 2924

12- I think additional inputs are needed

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 213 175

3869 0276 Moderately Dissatisfied 130 000 058

Moderately Satisfied 260 000 117

Highly Satisfied 9481 9787 9649

I think additional inputs are needed

130 130 260

9481

213 000 000

9787

000

2000

4000

6000

8000

10000

12000

High

dissat isf ied

M oderately

Dissat isf ied

M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

80

53 DETAIL ANALYSIS

Detail Analysis have been done to understand the relation between various questions put to

various staff members and suppliers Question set has been divided into different form to

have a clear view of individual segment Question Set Main I was having 41 questions and

all questions were discussed with Staff and suppliers to understand their views on the same To

understand the response of staff on each question table were made with response from different

level from Top Management Middle Management and Lower Management small suppliers

major suppliers in each Organization Response was aligned in form of tables and final Total is

calculated from the Frequency count against each response Then Chi Square and p value is

calculated using SPSS software as shown below table Each response was analyzed with graph

to understand and conclude the results from the same It is observed and comments are made

against the responses which were found significant41 Questions where divided into various

section to analyze different responses Question Set Main I (Refer Annexure 1) covers main

set of questions to understand the SCM Staff thoughts Performance amp Problem areas in

different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is

done on all these questions in terms on Mean Median St Error Std Deviation Skewness

Minimum amp Maximum is done (Refer Annexure 2)

Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the

response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done

and extracted in the for of table below The in cases of significant results interpretations were

done

1 - Are you aware of SCM of your Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

3535 0473

Moderately Dissatisfied 130 106 117

Neutral 4545 4255 4386

Moderately Satisfied 5065 5532 5322

Highly Satisfied 260 000 117

5 SCM ndashInterpretation amp Analysis

81

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Highly

Satisf ied

Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on

Air tel

Hutch

2- SCM leads to improved performance in organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

3568 0468

Moderately Dissatisfied 000 213 117

Neutral 4026 3404 3684

Moderately Satisfied 5065 5638 5380

Highly Satisfied 779 745 760

000

1000

2000

3000

4000

5000

6000

High

dissatisfied

Neutral Highly

Satisfied

SCM leads to improved performance in organization

Airtel

Hutch

3 -Efficiency and effectiveness will increase with SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0717 0949

Moderately Dissatisfied 4026 3617 3801

Neutral 4156 4787 4503

Moderately Satisfied 909 851 877

Highly Satisfied 779 638 702

5 SCM ndashInterpretation amp Analysis

82

130106

40263617

4156

4787

909851 779638

000

1000

2000

3000

4000

5000

High

dissatisfied

Neutral Highly

Satisfied

Efficiency and effectiveness will increase with SCM

Airtel

Hutch

4- Do you think better work will be done if SCM is made better

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 260 213 234

2822 0420 Neutral 260 000 117

Moderately Satisfied 5455 5213 5322

Highly Satisfied 4026 4574 4327

260213 260000

545552134026

4574

000

2000

4000

6000

Moderately

Dissatisfied

Moderately

Satisfied

Do you think better work will be done if SCM is

made better

Airtel

Hutch

5 Are your SCM practices up to mark as per market orientation

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

1042 0903

Moderately Dissatisfied 130 106 117

Neutral 1818 1596 1696

Moderately Satisfied 5065 5426 5263

Highly Satisfied 2857 2553 2690

5 SCM ndashInterpretation amp Analysis

83

Are your SCM practices up to mark as per

market orientationAirtel

130 130

1818

5065

2857

319 106

1596

5426

2553

000

1000

2000

3000

4000

5000

6000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

6 -Have you implemented SCM guidelines

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 213 117

3567 0468

Moderately Dissatisfied 130 000 058

Neutral 2727 2447 2573

Moderately Satisfied 5065 5638 5380

Highly Satisfied 2078 1702 1871

Have you implemented SCM guidelines

000 130

2727

5065

2078

213 000

2447

5638

1702

000

1000

2000

3000

4000

5000

6000

High

dissa

tisfie

d

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

7 -Have you redesigned jobs according to the requirement of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 319 175

3138 0371 Neutral 2078 1596 1813

Moderately Satisfied 5195 5532 5380

Highly Satisfied 2727 2553 2632

5 SCM ndashInterpretation amp Analysis

84

- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he

r e qui r e me nt of S CM

000

2078

5195

2727

319

1596

5532

2553

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Moder ately

Satisf ied

Highly Satisf ied

Air tel

Hutch

8 -Though SCM is there I believe that people are not using it adequately

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 390 000 175

9921 0019 Neutral 5455 4468 4912

Moderately Satisfied 4156 4894 4561

Highly Satisfied 000 638 351

-Though SCM is there I believe that people are not using it adequately

390

54554156

000000

4468 4894

638

000200040006000

Mo

de

rat

ely

Dis

sa

tisf

ied

Mo

de

rat

ely

Sa

tisfie

d

Series1

Series2

From the table and graph it is analyzed that results are significant in this case In the above case

Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents

who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most

respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral

Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56

Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to

efficient and effective

5 SCM ndashInterpretation amp Analysis

85

9-On the whole I am satisfied with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2174 0704

Moderately Dissatisfied 1948 1809 1871

Neutral 390 106 234

Moderately Satisfied 5974 6170 6082

Highly Satisfied 1558 1596 1579

10- SCM needs to be improved in Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

2761 0599

Moderately Dissatisfied 000 106 058

Neutral 130 000 058

Moderately Satisfied 5195 5851 5556

Highly Satisfied 4545 3936 4211

SCM needs to be improved in Organization

130 000 130

51954545

106 106 000

5851

3936

000

1000

2000

3000

4000

5000

6000

7000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

86

11-I feel secure and happy with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2377 0667

Moderately Dissatisfied 1429 1596 1520

Neutral 1299 1915 1637

Moderately Satisfied 3896 3511 3684

Highly Satisfied 3247 2660 2924

12- I think additional inputs are needed

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 213 175

3869 0276 Moderately Dissatisfied 130 000 058

Moderately Satisfied 260 000 117

Highly Satisfied 9481 9787 9649

I think additional inputs are needed

130 130 260

9481

213 000 000

9787

000

2000

4000

6000

8000

10000

12000

High

dissat isf ied

M oderately

Dissat isf ied

M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

81

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Highly

Satisf ied

Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on

Air tel

Hutch

2- SCM leads to improved performance in organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

3568 0468

Moderately Dissatisfied 000 213 117

Neutral 4026 3404 3684

Moderately Satisfied 5065 5638 5380

Highly Satisfied 779 745 760

000

1000

2000

3000

4000

5000

6000

High

dissatisfied

Neutral Highly

Satisfied

SCM leads to improved performance in organization

Airtel

Hutch

3 -Efficiency and effectiveness will increase with SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0717 0949

Moderately Dissatisfied 4026 3617 3801

Neutral 4156 4787 4503

Moderately Satisfied 909 851 877

Highly Satisfied 779 638 702

5 SCM ndashInterpretation amp Analysis

82

130106

40263617

4156

4787

909851 779638

000

1000

2000

3000

4000

5000

High

dissatisfied

Neutral Highly

Satisfied

Efficiency and effectiveness will increase with SCM

Airtel

Hutch

4- Do you think better work will be done if SCM is made better

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 260 213 234

2822 0420 Neutral 260 000 117

Moderately Satisfied 5455 5213 5322

Highly Satisfied 4026 4574 4327

260213 260000

545552134026

4574

000

2000

4000

6000

Moderately

Dissatisfied

Moderately

Satisfied

Do you think better work will be done if SCM is

made better

Airtel

Hutch

5 Are your SCM practices up to mark as per market orientation

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

1042 0903

Moderately Dissatisfied 130 106 117

Neutral 1818 1596 1696

Moderately Satisfied 5065 5426 5263

Highly Satisfied 2857 2553 2690

5 SCM ndashInterpretation amp Analysis

83

Are your SCM practices up to mark as per

market orientationAirtel

130 130

1818

5065

2857

319 106

1596

5426

2553

000

1000

2000

3000

4000

5000

6000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

6 -Have you implemented SCM guidelines

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 213 117

3567 0468

Moderately Dissatisfied 130 000 058

Neutral 2727 2447 2573

Moderately Satisfied 5065 5638 5380

Highly Satisfied 2078 1702 1871

Have you implemented SCM guidelines

000 130

2727

5065

2078

213 000

2447

5638

1702

000

1000

2000

3000

4000

5000

6000

High

dissa

tisfie

d

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

7 -Have you redesigned jobs according to the requirement of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 319 175

3138 0371 Neutral 2078 1596 1813

Moderately Satisfied 5195 5532 5380

Highly Satisfied 2727 2553 2632

5 SCM ndashInterpretation amp Analysis

84

- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he

r e qui r e me nt of S CM

000

2078

5195

2727

319

1596

5532

2553

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Moder ately

Satisf ied

Highly Satisf ied

Air tel

Hutch

8 -Though SCM is there I believe that people are not using it adequately

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 390 000 175

9921 0019 Neutral 5455 4468 4912

Moderately Satisfied 4156 4894 4561

Highly Satisfied 000 638 351

-Though SCM is there I believe that people are not using it adequately

390

54554156

000000

4468 4894

638

000200040006000

Mo

de

rat

ely

Dis

sa

tisf

ied

Mo

de

rat

ely

Sa

tisfie

d

Series1

Series2

From the table and graph it is analyzed that results are significant in this case In the above case

Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents

who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most

respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral

Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56

Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to

efficient and effective

5 SCM ndashInterpretation amp Analysis

85

9-On the whole I am satisfied with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2174 0704

Moderately Dissatisfied 1948 1809 1871

Neutral 390 106 234

Moderately Satisfied 5974 6170 6082

Highly Satisfied 1558 1596 1579

10- SCM needs to be improved in Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

2761 0599

Moderately Dissatisfied 000 106 058

Neutral 130 000 058

Moderately Satisfied 5195 5851 5556

Highly Satisfied 4545 3936 4211

SCM needs to be improved in Organization

130 000 130

51954545

106 106 000

5851

3936

000

1000

2000

3000

4000

5000

6000

7000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

86

11-I feel secure and happy with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2377 0667

Moderately Dissatisfied 1429 1596 1520

Neutral 1299 1915 1637

Moderately Satisfied 3896 3511 3684

Highly Satisfied 3247 2660 2924

12- I think additional inputs are needed

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 213 175

3869 0276 Moderately Dissatisfied 130 000 058

Moderately Satisfied 260 000 117

Highly Satisfied 9481 9787 9649

I think additional inputs are needed

130 130 260

9481

213 000 000

9787

000

2000

4000

6000

8000

10000

12000

High

dissat isf ied

M oderately

Dissat isf ied

M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

82

130106

40263617

4156

4787

909851 779638

000

1000

2000

3000

4000

5000

High

dissatisfied

Neutral Highly

Satisfied

Efficiency and effectiveness will increase with SCM

Airtel

Hutch

4- Do you think better work will be done if SCM is made better

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 260 213 234

2822 0420 Neutral 260 000 117

Moderately Satisfied 5455 5213 5322

Highly Satisfied 4026 4574 4327

260213 260000

545552134026

4574

000

2000

4000

6000

Moderately

Dissatisfied

Moderately

Satisfied

Do you think better work will be done if SCM is

made better

Airtel

Hutch

5 Are your SCM practices up to mark as per market orientation

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

1042 0903

Moderately Dissatisfied 130 106 117

Neutral 1818 1596 1696

Moderately Satisfied 5065 5426 5263

Highly Satisfied 2857 2553 2690

5 SCM ndashInterpretation amp Analysis

83

Are your SCM practices up to mark as per

market orientationAirtel

130 130

1818

5065

2857

319 106

1596

5426

2553

000

1000

2000

3000

4000

5000

6000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

6 -Have you implemented SCM guidelines

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 213 117

3567 0468

Moderately Dissatisfied 130 000 058

Neutral 2727 2447 2573

Moderately Satisfied 5065 5638 5380

Highly Satisfied 2078 1702 1871

Have you implemented SCM guidelines

000 130

2727

5065

2078

213 000

2447

5638

1702

000

1000

2000

3000

4000

5000

6000

High

dissa

tisfie

d

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

7 -Have you redesigned jobs according to the requirement of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 319 175

3138 0371 Neutral 2078 1596 1813

Moderately Satisfied 5195 5532 5380

Highly Satisfied 2727 2553 2632

5 SCM ndashInterpretation amp Analysis

84

- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he

r e qui r e me nt of S CM

000

2078

5195

2727

319

1596

5532

2553

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Moder ately

Satisf ied

Highly Satisf ied

Air tel

Hutch

8 -Though SCM is there I believe that people are not using it adequately

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 390 000 175

9921 0019 Neutral 5455 4468 4912

Moderately Satisfied 4156 4894 4561

Highly Satisfied 000 638 351

-Though SCM is there I believe that people are not using it adequately

390

54554156

000000

4468 4894

638

000200040006000

Mo

de

rat

ely

Dis

sa

tisf

ied

Mo

de

rat

ely

Sa

tisfie

d

Series1

Series2

From the table and graph it is analyzed that results are significant in this case In the above case

Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents

who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most

respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral

Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56

Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to

efficient and effective

5 SCM ndashInterpretation amp Analysis

85

9-On the whole I am satisfied with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2174 0704

Moderately Dissatisfied 1948 1809 1871

Neutral 390 106 234

Moderately Satisfied 5974 6170 6082

Highly Satisfied 1558 1596 1579

10- SCM needs to be improved in Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

2761 0599

Moderately Dissatisfied 000 106 058

Neutral 130 000 058

Moderately Satisfied 5195 5851 5556

Highly Satisfied 4545 3936 4211

SCM needs to be improved in Organization

130 000 130

51954545

106 106 000

5851

3936

000

1000

2000

3000

4000

5000

6000

7000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

86

11-I feel secure and happy with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2377 0667

Moderately Dissatisfied 1429 1596 1520

Neutral 1299 1915 1637

Moderately Satisfied 3896 3511 3684

Highly Satisfied 3247 2660 2924

12- I think additional inputs are needed

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 213 175

3869 0276 Moderately Dissatisfied 130 000 058

Moderately Satisfied 260 000 117

Highly Satisfied 9481 9787 9649

I think additional inputs are needed

130 130 260

9481

213 000 000

9787

000

2000

4000

6000

8000

10000

12000

High

dissat isf ied

M oderately

Dissat isf ied

M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

83

Are your SCM practices up to mark as per

market orientationAirtel

130 130

1818

5065

2857

319 106

1596

5426

2553

000

1000

2000

3000

4000

5000

6000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

6 -Have you implemented SCM guidelines

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 213 117

3567 0468

Moderately Dissatisfied 130 000 058

Neutral 2727 2447 2573

Moderately Satisfied 5065 5638 5380

Highly Satisfied 2078 1702 1871

Have you implemented SCM guidelines

000 130

2727

5065

2078

213 000

2447

5638

1702

000

1000

2000

3000

4000

5000

6000

High

dissa

tisfie

d

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

7 -Have you redesigned jobs according to the requirement of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 319 175

3138 0371 Neutral 2078 1596 1813

Moderately Satisfied 5195 5532 5380

Highly Satisfied 2727 2553 2632

5 SCM ndashInterpretation amp Analysis

84

- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he

r e qui r e me nt of S CM

000

2078

5195

2727

319

1596

5532

2553

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Moder ately

Satisf ied

Highly Satisf ied

Air tel

Hutch

8 -Though SCM is there I believe that people are not using it adequately

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 390 000 175

9921 0019 Neutral 5455 4468 4912

Moderately Satisfied 4156 4894 4561

Highly Satisfied 000 638 351

-Though SCM is there I believe that people are not using it adequately

390

54554156

000000

4468 4894

638

000200040006000

Mo

de

rat

ely

Dis

sa

tisf

ied

Mo

de

rat

ely

Sa

tisfie

d

Series1

Series2

From the table and graph it is analyzed that results are significant in this case In the above case

Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents

who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most

respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral

Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56

Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to

efficient and effective

5 SCM ndashInterpretation amp Analysis

85

9-On the whole I am satisfied with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2174 0704

Moderately Dissatisfied 1948 1809 1871

Neutral 390 106 234

Moderately Satisfied 5974 6170 6082

Highly Satisfied 1558 1596 1579

10- SCM needs to be improved in Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

2761 0599

Moderately Dissatisfied 000 106 058

Neutral 130 000 058

Moderately Satisfied 5195 5851 5556

Highly Satisfied 4545 3936 4211

SCM needs to be improved in Organization

130 000 130

51954545

106 106 000

5851

3936

000

1000

2000

3000

4000

5000

6000

7000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

86

11-I feel secure and happy with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2377 0667

Moderately Dissatisfied 1429 1596 1520

Neutral 1299 1915 1637

Moderately Satisfied 3896 3511 3684

Highly Satisfied 3247 2660 2924

12- I think additional inputs are needed

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 213 175

3869 0276 Moderately Dissatisfied 130 000 058

Moderately Satisfied 260 000 117

Highly Satisfied 9481 9787 9649

I think additional inputs are needed

130 130 260

9481

213 000 000

9787

000

2000

4000

6000

8000

10000

12000

High

dissat isf ied

M oderately

Dissat isf ied

M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

84

- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he

r e qui r e me nt of S CM

000

2078

5195

2727

319

1596

5532

2553

000

1000

2000

3000

4000

5000

6000

High

dissatisf ied

Neutr al Moder ately

Satisf ied

Highly Satisf ied

Air tel

Hutch

8 -Though SCM is there I believe that people are not using it adequately

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 390 000 175

9921 0019 Neutral 5455 4468 4912

Moderately Satisfied 4156 4894 4561

Highly Satisfied 000 638 351

-Though SCM is there I believe that people are not using it adequately

390

54554156

000000

4468 4894

638

000200040006000

Mo

de

rat

ely

Dis

sa

tisf

ied

Mo

de

rat

ely

Sa

tisfie

d

Series1

Series2

From the table and graph it is analyzed that results are significant in this case In the above case

Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents

who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most

respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral

Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56

Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to

efficient and effective

5 SCM ndashInterpretation amp Analysis

85

9-On the whole I am satisfied with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2174 0704

Moderately Dissatisfied 1948 1809 1871

Neutral 390 106 234

Moderately Satisfied 5974 6170 6082

Highly Satisfied 1558 1596 1579

10- SCM needs to be improved in Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

2761 0599

Moderately Dissatisfied 000 106 058

Neutral 130 000 058

Moderately Satisfied 5195 5851 5556

Highly Satisfied 4545 3936 4211

SCM needs to be improved in Organization

130 000 130

51954545

106 106 000

5851

3936

000

1000

2000

3000

4000

5000

6000

7000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

86

11-I feel secure and happy with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2377 0667

Moderately Dissatisfied 1429 1596 1520

Neutral 1299 1915 1637

Moderately Satisfied 3896 3511 3684

Highly Satisfied 3247 2660 2924

12- I think additional inputs are needed

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 213 175

3869 0276 Moderately Dissatisfied 130 000 058

Moderately Satisfied 260 000 117

Highly Satisfied 9481 9787 9649

I think additional inputs are needed

130 130 260

9481

213 000 000

9787

000

2000

4000

6000

8000

10000

12000

High

dissat isf ied

M oderately

Dissat isf ied

M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

85

9-On the whole I am satisfied with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2174 0704

Moderately Dissatisfied 1948 1809 1871

Neutral 390 106 234

Moderately Satisfied 5974 6170 6082

Highly Satisfied 1558 1596 1579

10- SCM needs to be improved in Organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

2761 0599

Moderately Dissatisfied 000 106 058

Neutral 130 000 058

Moderately Satisfied 5195 5851 5556

Highly Satisfied 4545 3936 4211

SCM needs to be improved in Organization

130 000 130

51954545

106 106 000

5851

3936

000

1000

2000

3000

4000

5000

6000

7000

High

dissat isf ied

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Highly

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

86

11-I feel secure and happy with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2377 0667

Moderately Dissatisfied 1429 1596 1520

Neutral 1299 1915 1637

Moderately Satisfied 3896 3511 3684

Highly Satisfied 3247 2660 2924

12- I think additional inputs are needed

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 213 175

3869 0276 Moderately Dissatisfied 130 000 058

Moderately Satisfied 260 000 117

Highly Satisfied 9481 9787 9649

I think additional inputs are needed

130 130 260

9481

213 000 000

9787

000

2000

4000

6000

8000

10000

12000

High

dissat isf ied

M oderately

Dissat isf ied

M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

86

11-I feel secure and happy with SCM in the organization so far

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 319 234

2377 0667

Moderately Dissatisfied 1429 1596 1520

Neutral 1299 1915 1637

Moderately Satisfied 3896 3511 3684

Highly Satisfied 3247 2660 2924

12- I think additional inputs are needed

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 213 175

3869 0276 Moderately Dissatisfied 130 000 058

Moderately Satisfied 260 000 117

Highly Satisfied 9481 9787 9649

I think additional inputs are needed

130 130 260

9481

213 000 000

9787

000

2000

4000

6000

8000

10000

12000

High

dissat isf ied

M oderately

Dissat isf ied

M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

87

13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 3766 3617 3684 0041 0841

Highly Satisfied 6234 6383 6316

-In Cellular Industry business is

primarily based on Supplier logistics

inventory structure vendors

distributors and retailers

etcModerately Satisfied

3766 3617

6234 6383

000

2000

4000

6000

8000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

14-SCM is very important in service organization

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1697 0428 Moderately Satisfied 4026 3298 3626

Highly Satisfied 5974 6596 6316

SCM is very important in service

organization

000

4026

5974

106

3298

6596

000

1000

2000

3000

4000

5000

6000

7000

High dissat isf ied Moderat ely

Sat isf ied

Highly Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

88

15- SCM is going to improve the business in Cellular Industry

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2208 1809 1988 0424 0515

Highly Satisfied 7792 8191 8012

SCM is going to improve the business in

Cellular Industry Satisfied

2208 1809

7792 8191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

16 -SCM is better than any other management system

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1760 0415 Moderately Dissatisfied 4935 4149 4503

Neutral 5065 5745 5439

SCM is better than any other management system

000

1000

2000

3000

4000

5000

6000

7000

High dissatisfied Moderately

Dissatisfied

Neutral

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

89

17-Have you managed the things according to the need of SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Satisfied 2338 1809 2047 0728 0394

Highly Satisfied 7662 8191 7953

-Have you managed the things according

to the need of SCM Satisfied

23381809

76628191

000

2000

4000

6000

8000

10000

Airt el Hut ch

Moderat ely Sat isf ied

Highly Sat isf ied

18- Have you evaluated SCM

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1828 0401 Neutral 2338 1702 1988

Moderately Satisfied 7662 8191 7953

Have you evaluated SCM

000

2338

7662

106

1702

8191

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moderat ely

Dissat isf ied

Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

90

19-Have you benchmarked your organization performance with best practices of other organizations

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0078 0994 Moderately Dissatisfied 130 106 117

Moderately Satisfied 1688 1809 1754

Highly Satisfied 8052 7979 8012

20- Have you adopted an organization culture with shared version values and analysis

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2495 0476 Neutral 130 000 058

Moderately Satisfied 6104 6383 6257

Highly Satisfied 3636 3617 3626

Have you adopted an organization culture with

shared version values and analysis

130 130

6104

3636

000 000

6383

3617

000

1000

2000

3000

4000

5000

6000

7000

M oderately

Dissat isf ied

Neutral M oderately

Satisf ied

Highly

Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

91

21- Have you evaluated management skills

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 106 117

1402 0705 Neutral 1558 1809 1696

Moderately Satisfied 8182 8085 8129

Highly Satisfied 130 000 058

Have you evaluated management skillsAirtel

1301558

8182

130106

1809

8085

000

000

2000

4000

6000

8000

10000

Mod

erat

ely

Diss

atisf

ied

Neut

ral

Mod

erat

ely

Satis

fied

High

ly

Satis

fied

Airtel

Hutch

22- Have you improved relations with customer handling

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Neutral 6494 6064 6257 0334 0563

Moderately Satisfied 3506 3936 3743

Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r

ha ndl i ngNe ut r a l

64946064

35063936

000

1000

2000

3000

4000

5000

6000

7000

Air tel Hutch

Neutr al

Moder ately Satisf ied

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

92

23- Do you feel motivated with SCM polices

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 213 175

0169 0919 Moderately Satisfied 1818 1809 1813

Highly Satisfied 8052 7979 8012

- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s

130

1818

8052

213

1809

7979

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

Moder ately

Dissatisf ied

Moder ately Satisf ied Highly Satisf ied

Air tel

Hutch

24-Have you prepared your people to work in SCM environment

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1447 0485 Neutral 7143 7553 7368

Moderately Satisfied 2727 2447 2573

-Have you prepared your people to work

in SCM environment

130

7143

2727

000

7553

2447

000

1000

2000

3000

4000

5000

6000

7000

8000

High dissat isf ied Neut ral Moderat ely

Sat isf ied

Airt el

Hut ch

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

93

25 Have you driven out of fear

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

1323 0516 Moderately Dissatisfied 1818 2234 2047

Neutral 8182 7660 7895

Have you driven out of fear

000

1818

8182

106

2234

7660

000

1000

2000

3000

4000

5000

6000

7000

8000

9000

High dissat isf ied Moderat ely

Dissat isf ied

Neut ral

Airt el

Hut ch

26 Has organization taken transformation initiative

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2727 2447 2573

0440 0803 Neutral 5455 5957 5731

Moderately Satisfied 1818 1596 1696

Has organization taken transformation

initiative

2727

5455

1818

2447

5957

1596

000

1000

2000

3000

4000

5000

6000

7000

M oder atel y

Di ssat i sf i ed

Neut r al M oder atel y Sat i sf i ed

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

94

27 Have you improved relations with suppliers retailers manufacturers etc

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

1422 0491 Neutral 3766 4149 3977

Moderately Satisfied 6104 5851 5965

Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s

r e t a i l e r s ma nuf a c t ur e r s e t c

130

3766

6104

000

4149

5851

0001000200030004000500060007000

High

dissat

isfied

Neutr

al

Moder

ately

Satisf

ied

Air tel

Hutch

28-Are you satisfied with present distribution channel in use

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 5974 6383 6199

0317 0853 Neutral 2078 1809 1930

Moderately Satisfied 1948 1809 1871

Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on

c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt

di st i but i on c ha nne l i n use i r t e l

5974

2078 1948

6383

1809 1809

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

95

29- Should the product push will be maximum through retailers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 000 106 058

4516 0341

Moderately Dissatisfied 130 000 058

Neutral 3506 3617 3567

Moderately Satisfied 6104 6277 6199

Highly Satisfied 260 000 117

S houl d t he pr oduc t push wi l l be ma x i mum

t hr ough r e t a i l e r s

000 130

3506

6104

260106 000

3617

6277

000

000

1000

2000

3000

4000

5000

6000

7000

High

dissatisfied

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

30-Should the product push will be more effective through distribution network through

wholesalers

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 000 106 058

1383 0710 Neutral 1688 1809 1754

Moderately Satisfied 4545 3936 4211

Highly Satisfied 3766 4149 3977

S houl d t he pr oduc t push wi l l be mor e

e f f e c t i v e t hr ough di st r i but i on

ne t wor k t hr ough whol e sa l e r sA i r t e l

0001688

45453766

1061809

39364149

000200040006000

Moder

at

ely

Moder

at

ely

Air tel

Hutch

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

96

31- Should multilevel marketing channels be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2041 0564 Moderately Dissatisfied 000 106 058

Moderately Satisfied 8052 8085 8070

Highly Satisfied 1818 1809 1813

32-Should channel members share advertising

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 130 000 058

2784 0249 Moderately Satisfied 4935 4043 4444

Highly Satisfied 4935 5957 5497

-Should channel members

share advertisingAirtel

130

4935 4935

000

4043

5957

000

1000

2000

3000

4000

5000

6000

7000

Moder ately

Dissatisf ied

Moder ately

Satisf ied

Highly Satisf ied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

97

33 - Should electronic methods of distribution be used

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 000 058

2524 0471 Moderately Dissatisfied 130 106 117

Neutral 4935 4149 4503

Moderately Satisfied 4805 5745 5322

Should electronic methods of distribution be

used

130130

49354805

000106

41495745

0002000400060008000

High

Neutr

alAirtel

Hutch

34-Is the present physical distribution and logistic structure comfortable as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

Moderately Dissatisfied 2078 1915 1988

2271 0321 Neutral 6494 5745 6082

Moderately Satisfied 1429 2340 1930

-Is the present physical distribution and

logistic structure comfortable as per

requirementAirtel

2078

6494

14291915

5745

2340

000

1000

2000

3000

4000

5000

6000

7000

Moderately

Dissatisfied

Neutral Moderately

Satisfied

Airtel

Hutch

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

98

35 -Is the inventory of products required to give services is enough as per requirement

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

High dissatisfied 130 106 117

0806 0668 Moderately Satisfied 6494 5851 6140

Highly Satisfied 3377 4043 3743

-Is the inventory of products required to

give services is enough as per

requirement

130

6494

3377

106

5851

4043

000100020003000

4000500060007000

High

dissatisfied

Moderately

Satisfied

Highly

Satisfied

Airtel

Hutch

36-Inflexibility to change (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6234 5851 6023 0259 0611

y 3766 4149 3977

Inflexibility to change (YN)n

000

1000

2000

3000

4000

5000

6000

7000

Airtel Hutch

n

y

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

99

37-Insupportable technology (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

- Insupport ab le t echno logy ( Y N ) n

3766

4149

6234

5851

000 1000 2000 3000 4000 5000 6000 7000

Air tel

Hutch

y

n

38 -Delayed responsiveness across the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 4675 4043 4327 0690 0406

y 5325 5957 5673

-Delayed responsiveness across the

organization (YN)

4675

4043

5325

5957

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

100

39 -losses faced by the organization (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 4149 3977 0259 0611

y 6234 5851 6023

losses faced by the organization

(YN)

3766

4149

6234

5851

000 2000 4000 6000 8000

Airt el

Hut ch

y

n

40 -Not ready to face competition (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 3766 3617 3684 0041 0841

y 6234 6383 6316

Not ready to face competition (YN)n

3766

3617

6234

6383

000 2000 4000 6000 8000

Airtel

Hutch

y

n

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

101

41 -Underutilization of resources (YN)

Company

Airtel Hutch Total Chi-square p-value

Percent Percent Percent

n 6364 6383 6374 0001 0979

y 3636 3617 3626

Underutilization of resources (YN)

6364

6383

3636

3617

000 2000 4000 6000 8000

Airtel

Hutch

y

n

Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set

Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table

shows various responses of Customers as a feedback on various inputs asked from them

Table 5CR 1- Customer Response

Airtel Hutch Total Chi-

square

p-value

freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No

Yes 30 400 34 453 64 427

0436 0509 N o 45 600 41 547 86 573

43 Will you again use and suggest the present organization in future-Y-YesN-No

Yes 45 600 41 547 86 573 0436 0509

N o 30 400 34 453 64 427

44 Is your problem handled on priority - Y-YesN-No

Yes 38 507 47 627 85 567

2199 0138

N o 37 493 28 373 65 433

45 Do you feel service provider values you - Y-YesN-No

Yes 45 600 41 547 86 573

0436 0509 N o 30 400 34 453 64 427

46 Are you a regular old customer of this organization

Yes 55 733 49 653 104 693 1129 0288

N o 20 267 26 347 46 307

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

102

47 Will you refer other to his Organization Yes 20 267 26 347 46 307

1129 0288

N o 55 733 49 653 104 693

48 Are you satisfied with the problem solving attitude of Organization

Yes 45 600 43 573 88 587

0110 0740 N o 30 400 32 427 62 413

49 Do you think this Organization is better then others

Yes 54 720 49 653 103 687 0775 0379

N o 21 280 26 347 47 313

50 Will you like to suggest anything Yes 21 280 26 347 47 313

0775 0379

N o 54 720 49 653 103 687

Though customers plays very important role in service industry but they are not directly

linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not

show any value significant in this case Interpretation from above table shows that though

customers have given very important responses on the individual Organization but are not directly

associated with SCM of that Organization Detail Analysis by using Paired Correlation was also

done on the same set of Questionnaire and results were extracted in form of Correlation table

(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none

of the case is Significant and customer is basically an end user of all services where he is not

directly linked with SCM of the Organization

SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20

were large vendors were asked to respond on the same Question Set Section E F (Refer

Annexure 1) states 21 questions to respondents Vendor Response -Table shows various

responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -

Table shows various significant factors in SCM of an Cellular Industry When different set of

details were asked to vendors Various responses were found significant In case of

Significant responses interpretations were made to understand the results

Table 5VR1

Company

Airtel Hutch Total

Chi-square

p-value

freq freq freq 1 Do they make payments on time Neutral

10 417 1 45 11 239 18979 0001

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

103

Moderately Satisfied

14 583 10 455 24 522

Highly Satisfied

0 00 11 500 11 239

2 Do they often forecast

Neutral 10 417 1 45 11 239

25525 0001

Moderately Satisfied

14 583 6 273 20 435

Highly Satisfied

0 00 15 682 15 326

3 Do they plan expected delivery lead time

Moderately Dissatisfied

7 292 9 409 16 348

7569 0056

Neutral 10 417 13 591 23 500

Moderately Satisfied

3 125 0 00 3 65

Highly Satisfied

4 167 0 00 4 87

4 Do they maintain inventory Moderately Satisfied

13 542 7 318 20 435

2333 0127

Highly Satisfied

11 458 15 682 26 565

5 Do you agree SCM expands revenue Neutral

5 208 5 227 10 217

5213 0074

Moderately Satisfied

14 583 17 773 31 674

Highly Satisfied

5 208 0 00 5 109

6 Do you agree SCM decreases the cost of various factors

Moderately Dissatisfied

0 00 1 45 1 22

19591 0000

Neutral 5 217 0 00 5 111

Moderately Satisfied

14 609 4 182 18 400

Highly Satisfied

4 174 17 773 21 467

7 Do you think demand management is the most important in SCM

Neutral 5 208 1 45 6 130

3315 0191

Moderately Satisfied

14 583 13 591 27 587

Highly Satisfied

5 208 8 364 13 283

8 Do you agree with export ndash import procedure

Moderately Dissatisfied

1 42 0 00 1 22

5091 0078

Neutral 12 500 5 227 17 370

Moderately Satisfied

11 458 17 773 28 609

9 Do you agree your ware house is perfectly laying stress on out time delivery

Moderately Dissatisfied

5 208 1 45 6 130

18545 0002

Neutral 0 00 12 545 12 261

Moderately Satisfied

15 625 8 364 23 500

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

104

Highly Satisfied

4 167 1 45 5 109

10 Do they have many vendors subject to your item they have at Present

Moderately Satisfied

15 625 7 318 22 478

4330 0037

Highly Satisfied

9 375 15 682 24 522

11 (a) Price Moderately Dissatisfied

4 167 0 00 4 87

14085 0003

Neutral 6 250 16 727 22 478

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

5 208 0 00 5 109

11 (b) Payment High dissatisfied

1 42 0 00 1 22

35447 0000

Moderately Dissatisfied

1 42 4 182 5 109

Neutral 0 00 16 727 16 348

Highly Satisfied

22 917 2 91 24 522

11 (c) Responsiveness Moderately Dissatisfied

0 00 4 182 4 87

31573 0001

Neutral 0 00 12 545 12 261

Moderately Satisfied

9 375 6 273 15 326

Highly Satisfied

15 625 0 00 15 326

11 (d) Innovation Neutral 0 00 9 409 9 196

21633 0002

Moderately Satisfied

9 375 12 545 21 457

Highly Satisfied

15 625 1 45 16 348

11 (e) Transparency Moderately Dissatisfied

0 00 12 545 12 261

31263 0000

Neutral 0 00 3 136 3 65

Moderately Satisfied

5 208 6 273 11 239

Highly Satisfied

19 792 1 45 20 435

11 (f) Inspection Moderately Dissatisfied

9 375 0 00 9 196

21955 0001

Neutral 15 625 10 455 25 543

Moderately Satisfied

0 00 12 545 12 261

11 (g) Product Info Neutral 0 00 3 136 3 65

6862 0052

Moderately Satisfied

5 208 9 409 14 304

Highly Satisfied

19 792 10 455 29 630

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

105

11 (h) Clarity specification Neutral 5 208 1 45 6 130

7852 0020

Moderately Satisfied

19 792 16 727 35 761

Highly Satisfied

0 00 5 227 5 109

11 (i) Courtesy Moderately Satisfied

4 167 9 409 13 283

3327 0068

Highly Satisfied

20 833 13 591 33 717

Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted

Do they make payment on time

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays

an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 50 where

highly satisfied in Hutch

Do they often forecast

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates agrees this questions plays an

very significant role Chi-square Value is 25525 and p value is 0001 Respondent response

shows that against this questions 583 were moderately satisfied in Airtel and 682 where

highly satisfied in Hutch

Do you agree SCM decreases the cost of various Factors

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 19591 and p value is 000 Respondent response shows

that against this questions 609 were moderately satisfied in Airtel and 77 where highly

satisfied in Hutch

Do you agree your warehouse is perfectly laying out stress on out time delivery

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications

5 SCM ndashInterpretation amp Analysis

106

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in

Hutch

Do they have many vendors subject to your item they have at present

Seeing the Total details generated by SPSS Software the value is Significant Analyzing

the details it is observed that for all vendors suppliers associates this questions plays an very

significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows

that against this questions 625 were moderately satisfied in Airtel and 682 where highly

satisfied in Hutch

Various Major parameters subject to Vendors Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in

SCM decisions for Vendor in Cellular Industry

Price

Payment

Responsiveness

Innovation

Transparency

Inspection

Specifications