Celebrate Pink May 2020 TOOL KIT GUIDE

Cover the basics to engage, persuade and sell business-building products that deliver beautiful benefits for your customers.

STEP 1: LEARN IT! Explore new products and helpful tips.

Watch the Beauty Extras video for the limited-edition† Mary Kay At Play® Color Correcting Stick.

Watch the Beauty Extras videos for the limited-edition† Lash Love Fanorama™ Mascara and limited-edition† Mary Kay® Intuitive pH Lip Balm.

Check out the June issue of Applause® magazine for education, motivation and celebration.

Be in the know. Check the product fact sheet on White Tea & Citrus Satin Body® Whipped Shea Crème.

BEFORE AFTER 1 COAT AFTER 2 COATS

3

2

1

NEW! LIMITED-EDITION† EYELASH CURLER, $12

Meet your lashes’ best friend! Before you finesse your fringe with the mascara you love, gently curl with this eye-catching tool. You can instantly make and impact to your lash look.

All prices are suggested retail. †Available while supplies lastThe Company grants all Mary Kay Independent Beauty Consultants a limited license to duplicate this page in connection with their Mary Kay businesses in print form only. This page should not be altered from its original form nor incorporated into other materials.

© 2020 Mary Kay Inc. 10-169565 WN1079710 5/20 PRINTED IN U.S.A.

Contact me, your Mary Kay Independent Beauty Consultant, to get these must-haves.

FULLY Fanned-Out Flutter!

NEW! LIMITED-EDITION† LASH LOVE FANORAMA™ MASCARA, $16

Innovative NEW brush features three unique application zones to:

1 Coat: Use the hourglass-shaped bristles to coat lashes.

2 Comb: Flip the brush to the side, and use the rounded bristles to comb through every lash.

3 Fan out: Use the fan tip of the brush to perfectly place individual lashes.

Same Lash Love® fan-favorite formula helps moisturize, strengthen and condition lashes.

CONSULTANT NAME / CONTACT

Learn about product benefits with this quarter’s product fliers on Mary Kay InTouch® > Products > Product Central.

†Available while supplies last

Special-Edition† Mary Kay® Sun Care After-Sun Replenishing Gel, $15

After a day in the sun, enjoy this cooling, refreshing, hydrating gel. Leaves skin feeling soft and silky, never sticky.

Special-Edition† Mary Kay® Sun Care Subtle Tanning Lotion,‡ $18

Build up gorgeous color in about a week. Glides on evenly and absorbs quickly. No streaks!

GIFT WITH PURCHASEGet a FREE* masking towel with purchase of a Clear Proof® Deep-Cleansing Charcoal Mask. The towel is 100% cotton and 100% adorable!

Clear Proof® Deep-Cleansing Charcoal Mask, $24

FULLY FANNED-OUT FLUTTERNew brush, same fan-favorite Lash Love® formula for fully fanned-out, all-around panoramic lashes.

NEW! Limited-Edition† Lash Love Fanorama™ Mascara in I black, $16

Gently curl lashes with this must-have tool that helps your lash look have instant impact.

NEW! Limited-Edition† Mary Kay® Eyelash Curler, $12

PRETTY pHENOMENALThe lip balm not only change colors, the balm shows how the power of pink can change lives. Available in Pink.

NEW! Limited-Edition† Mary Kay® Intuitive pH Lip Balm, $18

Pink-powered products that deliver beautiful benefits for your customers, a values-based mission and a life-changing opportunity — there’s a lot to celebrate this summer!

Celebrate

PINK!

†Available while supplies last *Available from participating Independent Beauty Consultants only and while supplies last ** Based on biophysical testing ‡Does not contain sunscreen and does not protect against the sun

The Company grants all Mary Kay Independent Beauty Consultants a limited license to duplicate this page in connection with their Mary Kay businesses in print form only. This page should not be altered from its original form nor incorporated into other materials.

/ © 2020 MARY KAY INC. WN1101709 5/20 PRINTED IN U.S.A.

OUR MOST PRECISE AND POWERFUL SERUM EVER!Precise because of its innovative, targeted defense of your triangle of youth. Powerful because of the unique ingredient synergy designed to enhance the serum’s visible lifting benefits.

TimeWise Repair® Volu-Firm® Advanced Lifting Serum, $70

BACK AND NOW A PART OF REGULAR LINEThis pampering indulgence is formulated with the goodness of shea butter, mango butter, sunflower oil and apricot kernel oil. It’s clinically shown to instantly moisturize skin and keep it moisturized for 24 hours.**

White Tea & Citrus Satin Body® Whipped Shea Crème, $22

Ready. Set. CORRECT! Use the green stick to neutralize redness fast for a quick confidence boost and a more even-looking complexion.

NEW! Limited-Edition† Mary Kay At Play® Color Correcting Stick, $14

Product Spotlight!

BE SUN-SMART!

All prices are suggested retail.

MAY 2020

LAUNCH

Get acquainted with the exciting products on the Quarter At-a-Glance flier.

White Tea & Citrus Satin Body® Whipped Shea Crème

Extra decadence. Instant bliss.

+Based on biophysical testing

PRODUCT FACT SHEET White Tea & Citrus Satin Body® Whipped Shea Crème

The Story of Shea Used for centuries to protect, enrich and soften skin, shea butter is known to contain omega-3s. Omega-3s are known to help maintain skin’s natural moisture barrier. A perfect ingredient for your everyday spa experience, shea butter wraps skin in creamy hydration bliss.

• Clinically shown to instantly moisturize skin

• Keeps skin moisturized for 24 hours†

Celebrate Pink May 2020 TOOL KIT GUIDE

STEP 2: SELL IT! WHAT’S YOUR USP (UNIQUE SELLING PERSONALITY)? These resources can help

you strengthen your USP and selling power.

Share the TimeWise Repair® Volu-Firm® Advanced Lifting Serum flier with your customers to show them why this serum is a skin care must-have!

Share the limited-edition† Mary Kay® Intuitive pH Lip Balm flier with your customers to show them how they can help change lives when they purchase thIis pHenomenal pH-reactive lip balm!

BEFORE

BEFORE

BEFORE

AFTER

AFTER

AFTER

Our Most PRECISE andPOWERFUL Serum Ever!TIMEWISE REPAIR® VOLU-FIRM® ADVANCED LIFTING SERUM, $70

HAD A VISIBLE LIFT OF SAGGING SKIN

ALONG THE CHEEKS AND JAWLINE.*

HAD IMPROVED SKIN FIRMNESS.*

HAD VISIBLY REDUCED DEEP LINES AND

WRINKLES.*

BENEFITS FROM EVERY ANGLE

HAD VISIBLY LIFTED SKIN OVERALL.*

*Based on one 12-week independent clinical study in which 45 women used the serum twice a day. Numbers reflect the percentage of panelists who showed improvement.

100% 98%

82% 98%

FOREHEAD

Before-and-after images show average (top set) and above-average (bottom set) improvement in the appearance of lines and wrinkles after a 12-week independent clinical study in which 33 women used the serum twice a day.

OVERALL APPEARANCE

Before-and-after

images show average improvement in

overall appearance after a 12-week

independent clinical study in which 45 women used the

serum twice a day.

THE RESULTS SPEAK FOR THEMSELVES.

Price is suggested retail.The Company grants all Mary Kay Independent Beauty Consultants a limited license to duplicate this page in connection with their Mary Kay businesses in print form only. This page should not be altered from its original form nor incorporated into other materials.

© 2020 Mary Kay Inc. 10-169567 WN1082611 5/20 PRINTED IN U.S.A.

Contact me, your Mary Kay Independent Beauty Consultant, to get this must have.

CONSULTANT NAME / CONTACT

As skin ages, cheeks can appear hollow. The jawline can start to sag. And crepiness can begin to show on the neck. Your best defense is TimeWise Repair® Volu-Firm® Advanced Lifting Serum, the next generation of age-defying skin care.

†Available while supplies last Price is suggested retail.

Contact me, your Mary Kay Independent Beauty Consultant, to try this product.

CONSULTANT NAME / CONTACT

The Company grants all Mary Kay Independent Beauty Consultants a limited license to duplicate this page in connection with their Mary Kay businesses in print form only. This page should not be altered from its original form nor incorporated into other materials.

© 2020 Mary Kay Inc. 10-169566 WN1079809 5/20 PRINTED IN U.S.A.

&Colors Lives.CHANGE

According to UN Women, crises like COVID-19 can be especially difficult for those experiencing domestic violence. You can join Mary Kay’s global Pink Changing Lives cause empowerment program and help change the lives of women and their families affected by the pandemic. In the United States, from April 26 through Aug. 15, 2020, $1 will be donated from each sale of limited-edition† Mary Kay® Intuitive pH Lip Balm. Mary Kay is committed to supporting The Mary Kay FoundationSM efforts to end violence against women in the United States..

A NEW PRODUCT WITH pHENOMENAL PURPOSE!

• Intuitive Ph Lip Balm transforms based on your unique chemistry.

• Provides a subtle flush of one-of-a-kind color.

• Formula contains a moisturizing complex for soft, creamy color and kissable lips.

Pink

Limited-Edition† Mary Kay® Intuitive pH Lip Balm, $18

Each model is shown wearing limited-edition† Mary Kay® Intuitive pH Lip Balm in Pink.

Everyone loves a gift with purchase! Offer customers the FREE* limited-edition* Mary Kay® Masking Towel with purchase of a Clear Proof® Deep-Cleansing Charcoal Mask! Spread the word!

Instantly hydrates and locks in moisture.

TimeWise® Moisture Renewing Gel Mask, $22

Maximize your masking sessions with mess-free application.

Mary Kay® Mask Applicator, $12

Intensive facial treatment delivers lifting and firming benefits.

TimeWise Repair® Lifting Bio-Cellulose Mask, $70, pk./4

Bask in the Benefits of MASKING!

All prices are suggested retail.

Gently removes impurities as it revitalizes skin.

Botanical Effects® Mask, $14

WHY CHARCOAL IS THE “IT” INGREDIENT

• Activated charcoal acts like a powerful magnet to help unclog pores, taking skin beyond everyday clean.

• Activated charcoal is known to absorb up to double its weight in impurities.

• Extracts of rosemary and peppermint deliver a fresh scent to awaken your senses.

FREE* Gift With PurchaseGet a FREE* limited-edition Mary Kay® Masking Towel when you purchase the Clear Proof® Deep Cleansing

Charcoal Mask. The towel is 100% cotton and 100% adorable!Limited-Edition* Mary Kay® Masking Towel Bundle, $24

Address specific skin needs by using different masks to target different areas of your face.

© 2020 MARY KAY INC. 10-172731 WN1083009 5/20 PRINTED IN U.S.A.

* Available from participating Independent Beauty Consultants only and while supplies last

DEEP THOUGHTS The power of activated charcoal in the Clear Proof® Deep-Cleansing Charcoal Mask helps remove impurities, unclog pores and immediately reduce shine. As a result, your complexion looks clearer and healthier!

* Available from participating Independent Beauty Consultants only and while supplies last

†Available while supplies last

Complete the Skin Care Confident Program! What do you stand to gain? More confidence to sell Mary Kay® skin care products and earn loyal customers, and more potential sales!

Celebrate Pink May 2020 TOOL KIT GUIDE

STEP 3: GO FOR IT! Share this quarter’s pink-powered products with your customers.

Send an MKeCard® or a Beaute-vite®.

Send The Look eCatalog to your customers, and keep them in the know about all things beauty.

Check out Mary Kay® best-sellers in the May edition of The Look eCatalog and in the June issue of Applause® magazine. Then, share these best-sellers with your customers.

© 2020 MARY KAY INC. WN1101609 5/20 PRINTED IN U.S.A.

Get social. Use Digital Assets to post on social media.

Download the Summer 2020 Social Media Playbook for clever post ideas to share.

26 COLORSKIN CARE SOLUTIONS All prices are suggested retail. *Over-the-counter drug product

Clear Proof® Deep-Cleansing

Charcoal Mask, $24

TimeWise Repair® Volu-Firm® Advanced Lifting Serum, $70

Mary Kay® Oil-Free Eye Makeup Remover, $17

Mary Kay® Sun Care Sunscreen Broad Spectrum SPF 50,* $20

Mary Kay® Translucent Loose Powder, $16

White Tea & Citrus Satin Hands®

Pampering Set, $36

Mary Kay® CC Cream Sunscreen Broad

Spectrum SPF 15,* $22

Lash Intensity® Mascara, $18

Mary Kay® Ultimate

Mascara™, $15

TimeWise® Firming Eye Cream, $32

The Beauty of MARY KAY ® BEST-SELLERS

Try these much-loved Mary Kay® products that deliver beautiful benefits!

1062909 5-20 OS_PCP Look Book_MASTER ENG.indd 26 2/12/20 11:34 AM

†Available while supplies last Price is suggested retail.

Contact me, your Mary Kay Independent Beauty Consultant, to try this product.

CONSULTANT NAME / CONTACT

The Company grants all Mary Kay Independent Beauty Consultants a limited license to duplicate this page in connection with their Mary Kay businesses in print form only. This page should not be altered from its original form nor incorporated into other materials.

© 2020 Mary Kay Inc. 10-169566 WN1079809 5/20 PRINTED IN U.S.A.

&Colors Lives.CHANGE

According to UN Women, crises like COVID-19 can be especially difficult for those experiencing domestic violence. You can join Mary Kay’s global Pink Changing Lives cause empowerment program and help change the lives of women and their families affected by the pandemic. In the United States, from April 26 through Aug. 15, 2020, $1 will be donated from each sale of limited-edition† Mary Kay® Intuitive pH Lip Balm. Mary Kay is committed to supporting The Mary Kay FoundationSM efforts to end violence against women in the United States..

A NEW PRODUCT WITH pHENOMENAL PURPOSE!

• Intuitive Ph Lip Balm transforms based on your unique chemistry.

• Provides a subtle flush of one-of-a-kind color.

• Formula contains a moisturizing complex for soft, creamy color and kissable lips.

Pink

Limited-Edition† Mary Kay® Intuitive pH Lip Balm, $18

Each model is shown wearing limited-edition† Mary Kay® Intuitive pH Lip Balm in Pink.

Remind your customers! In the United States, from April 26 through Aug. 15, 2020, $1 will be donated from each sale of limited-edition† Mary Kay® Intuitive pH Lip Balm.

Visit the Skin Care for All hub under Mary Kay InTouch® > Products > Product Central for skin care resources that you can use to show your customers that you’re a skin care pro in the know!

†Available while supplies last

Summer 2020

THE PINK ISSUE