Cedarburg Christmas

Cedarburg Christmas

A Cedarburg Christmas are multiple events that go on between mid-November through Christmas Day that are winter and christmas related- sleigh rides- the ceremonial window unwrapping- the antique toy exhibitWhite Rice is located in Cedarburg, Wisconsin right on Washington Avenue which is where the festivities of A Cedarburg Christmas take place.

1Target AudienceTarget AudienceFamily (Mothers) SeniorsReligious Children StudentsAdults (age 21 35)

Family: Mothers because they basically control what the family doesthe mothers will bring the other people to the party- quality time together-school breaks for the younger children-seniors. Quality family time : Wine tastings. Man different arts and craft fairs throughout the weeks that it is running- holiday seasonReligious Folk: - religious time of year no matter what your religion- numerous different denominations that are located in cedarburg that have chruch services on or around christmasStudents: - Cedarburg High School - Grafton High School - Concordia University of WisconsinAdults (roughly ages 21-35ish): - an after work event to go to on fridays and weekends - during the holidays more people take days off to spend with their families and holiday shop - networking on a business and personal level at many local resteraunts and bars3Advertising and Promoting4Allocation of $2500Community ($450)Schools ($125)Local business ($500/1000)Churches Social MediaFacebook ($1425) TwitterCommunitySchoolsNewslettersWeekly Notes EmailPost-Its (100 units @ $250)Local BusinessEmail listsFlyers1000 @ $399.99Easels ChurchesBulletins

CommunitySchoolsNewslettersWeekly Notes EmailPost-Its (100 units @ $250)Local BusinessEmail listsFlyers1000 @ $399.99Easels ChurchesBulletins

CommunitySchoolsNewslettersWeekly Notes EmailPost-Its (100 units @ $250)Local BusinessEmail listsFlyers1000 @ $399.99Easels ChurchesBulletins

Social MediaTwitterActivity updates and festival informationFollower interactionFacebookEvent PhotosUpdate followers on events and receive feedbackAdvertisingTwitter: there will be activity updates on what is going on throughout the weeks. Pictures will be posted up to the twitter news feed so our followers can see everything that is going on. Followers will be asked to send in their pictures and tag @CedarburgChristmas in the post so we can see what the attendees are doing as well

Facebook. We will also be posting photos of the events as they are happening on our site. On the Facebook page for A Cedarburg Christmas there will be updates on what is happening along with questions that we will ask the followers on what events they like and dislike.

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You can go on facebook and create an advertisement page that controls where and how many times that little advertisment gets put on the side of your facebook homepage

11,468,780 people to reach under the categories of Christmas and small towns

Cost Per Impression (CPI) = $0.29 per 1000 impressions15Logo and Slogan16Font Options

Monotype Corsive is the middle font, which is what was chosen for the logo font17SloganHome away from homeFamily fun for everyone

Bringing everyone together18Logo Options

Final Logo

Final Logo B&W