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GLOBAL ONLINE COMMUNITY OF DOCTORS
HCP Engagement71% doctors note digital connect improves relationship with Pharma
Product Communications97% doctors go online to get drug updates
HCP Education68% doctors trust online resources of medical education
I N F O C E N T E RCASE STUDY
CLIENT OBJECTIVE
To revive HCP interest in Metformin, a 30-year old molecule in a market that has progressed with newer substitutes, threatening its dominance in T2DM management.
The challenge lay in defending client’s market standing by reinforcing the drug’s relevance and effectiveness.
TARGET AUDIENCE
GeneralPractitioners
ConsultingPhysicians
Nephrologists
Endocrinologists
Cardiologists Diabetologists
DOCPLEXUS SOLUTION
Infocenter: Client's exclusive microsite on Docplexus platform. This would be a key touchpoint with HCPs and help secure continuous, meaningful dialogue between client and doctors.
Content Marketing Strategy: To promote different therapeutic uses of Metformin, in addition to being first-line treatment for diabetes. Infocenter's articles focussed on the drug’s efficacy for prevention of diabetes, its use in special population, and for treating diabetes-specific comorbidities like CVD.
Docplexus is happy to present this Infocenter page dedicated to discuss posts related to better management of Diabetes Mellitus. This page will provide you with information about various topics like new treatment measures, existing drugs, efficacy, best practices, different treatment regulations and guidelines that all doctors must know.
Diabetes Therapy Infocenter
Warm Welcome to Diabetes Therapy Infocenter
ACHIEVEMENTS
Reconnected HCPs with Metformin's Legacy Drug Status: The Infocenter provided an efficient medium for the client to take their legacy brand to a large, cross-specialty physician audience.Educated HCPs on Metformin's Use beyond Diabetes Treatment: Content strategy succeeded in promoting broad applicability of the drug.
Reinforced Metformin's Relevance: Content marketing on Infocenter restored Metformin's status as 'go-to-therapy' for diabetes and associated medical conditions, despite presence of newer products, and secured market position of client's brand.
TOP CONTENT
PROJECT STATISTICS
Additional Pharmacological Uses of Metformin – Dr. Sujata Chatterjee
Safety, Efficacy And Tolerability Of Combination Therapy In Diabetes – Dr. Sanjay Kalra
DOCPLEXUS INFOCENTER - ONE SOLUTION FOR MULTIPLE GOALS
KOLENGAGEMENT5PRODUCT
LAUNCHMARKET EXPANSION
BRAND RECALL
THERAPYLEADERSHIP
No. of times Doctorsviewed Infocenters
No. of unique Doctors visiting Infocenter
No. of times Doctors engaged on Infocenter post
9570
1931
3359 367
VIEWS QUALIFIED CONTACTS ENGAGEMENT
30 311936 19 34
DOCPLEXUS MARKETING SOLUTIONS
PHARMA’S TRUSTED MARKETING PARTNER
Microsite to host your brand’s content in different formats and develop meaningful engagement with physicians.
Interactive session with renowned KOL‘s on innovative therapies. Considered as one of the best modes of engagement with doctors.
A short interview with the KOL on the new treatment measures and developments in their therapy area.
Online study to assess physician’s sentiments around specific drug/TA. Provides latest insights for best marketing outcomes.
Take key brand announcements to the right audienceat the right time with our press release tool.
Short courses on pertinent topics that fill the gap in treatment. Best option to educate doctors in digital age.
KOL INTERVIEWKOL WEBINAR
MEDICAL UPDATES
A perfect brand building platform where you can partner with Docplexus to take the latest medical updates to the community.
Uniquely designed content marketing campaigns that leverage specific health days to promote pharma offerings to HCPs.
ONLINE CME
INFOCENTER
PHARMABUZZ
MINDSET ANALYSIS
SPECIAL CAMPAIGNS
Best Therapy for Schizophrenia is
PHARMA’S TRUSTED MARKETING PARTNER
OUR BUSINESS PARTNERS
In the last four years, Docplexus has partnered with 32 renowned Pharma companies. Many are early adopters of digital marketing and have experienced never-like-before marketing success with us. Our business partners are reflection of our brand and products’ value in the market.
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