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CE COMM\'s 2009 "Green Your Data Center" presentation from the dataSPAN trade show at Gillette Stadium. Presentation made in partnership with AMP Netconnect/Tyco and Destruct Data
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Your Trusted Data Center Partner
“GREEN YOUR DATA CENTER”PRESENTATION
Your Trusted Data Center Partner
C.E. COMMUNICATION SERVICES, INC. (CE COMM), headquartered in Franklin, MA,
(with offices in NYC & CT)distributes and manufactures
DATA CENTER PRODUCTS & SERVICESspecializing in:
NETWORK INFRASTRUCTURECABLE AND WIRE MANAGEMENT
FIBER & COPPER CABLINGINFRASTRUCTURE DESIGNNETWORK INTEGRATIONNETWORK EXPANSIONS
SAN MIGRATIONS (PHYSICAL LAYER) & UPGRADES
Your Trusted Data Center Partner
www.CECOMMunication.com
CE COMM’s “GREEN” DATA CENTER PARTNERS
Your Trusted Data Center Partner
www.CECOMMunication.com
CE COMM’s “GREEN” DATA CENTER SOLUTIONS
THE STARTING LINEUPMARK WEINEGGER – C.E. COMMUNICATION SERVICES (CE COMM)VICE PRESIDENT/CO-OWNER
MARK GIDDINGS – AMP NETCONNECT/TYCO ELECTRONICS
ACCOUNT EXECUTIVE (NEW ENGLAND REGION)
RUSS POE – DESTRUCT DATAVICE PRESIDENT OF SALES
Your Trusted Data Center Partner
www.CECOMMunication.com
PRODUCT SOLUTIONS
Copper and Fiber Plug & Play Solutions
High Density Fiber Panels(Patented)
Switch Management Products(Patented)
Copper and Fiber Cable Management Products/Brackets (Patented)
SERVICE SOLUTIONSData & Networking Design
ServicesData & Networking
Expansions and UpgradesSAN Migration (Physical
Layer)Network IntegrationCustom Data Center
Solutions/DesignCustom Product
Manufacturing/Design*RCDD on staff
CE COMM’s “GREEN” PRODUCTS & SERVICES
Your Trusted Data Center Partner
www.CECOMMunication.com
• #1: Power Consumption/Controlling Energy CostsConcern: Power consumption is the
single largest problem in the majority of all data centers
Strategy: Decreased power utilization (cost savings /ROI) & increased energy efficiency will result in overall increased data center performance
Must Maximize the Watts per square foot!
“Green” Data Center : Challenges
Your Trusted Data Center Partner
www.CECOMMunication.com
• #2: Airflow/CoolingConcern: The cost of cooling and
electricity is already exceeding the cost of the server and connectivity equipment in many data centers
Strategy: Decreased power (& cooling) utilization & increased server cooling efficiency will result in overall increased data center performance
Data Centers must control and efficiently cool server heat in the racks
AIRFLOW IS THE NEW CASH FLOW. (C.E. COMM “GREEN” SLOGAN)
“Green” Data Center : Challenges
Your Trusted Data Center Partner
www.CECOMMunication.com
• #3: Materials Usage/WasteConcern: Need to reduce the use of
excess connectivity materials & waste (i.e. copper/fiber) on site.
Strategy: Utilize reusable and less bulky materials/cabling, as well as high-density connectivity solutions resulting in overall increased data center performance & efficiencies
“Green” Data Center : Challenges
Your Trusted Data Center Partner
www.CECOMMunication.com
The Data Center sector consumed about 61 billion kWh in 2006, which is
approximately 1.5% of the total U.S. electricity consumption at an estimated
cost of $4.5 billion.
These amounts are projected to increase to 100 billion kWh by 2011, representing almost 2.5% of total U.S. electricity consumption, costing approximately $7.4 billion.
In a recent survey, Enterprise Data Center Managers noted that 42% of them
expected to run out of power capacity within 1-2 years.
These same Data Center Managers noted that 23% of them expected to run out of power capacity within the next 2-5 years.
“Green” Data Center : Game Changers
Your Trusted Data Center Partner
www.CECOMMunication.com
“Green” Data Center : Game Plan
• 6 x 4 Plug & Play Solutions• Less Material & More efficient Airflow/Less
Power
• High Density Fiber Installations• Less Material/D.C. Real Estate & Reduced
Power consumption
• Cable Management Solutions• Manage Less Material & Reduced Power
consumption
• MRJ21 Connectivity System• Less Material & More efficient Airflow
• High Density Fiber Solution• Less Material & Reduced Power consumption
• Digital Destruction Products
• Less material & Reduced Power consumption
Your Trusted Data Center Partner
Your Trusted Data Center Partner
Your Trusted Data Center Partner
Your Trusted Data Center Partner
Your Trusted Data Center Partner
Your Trusted Data Center Partner
AMP NETCONNECT
AMP’s GLOBAL “GREEN” DATA CENTER
INITIATIVES
AMP NETCONNECT
TYCO ELECTRONICS’ Green Data Center Program addresses
the ecosystem from several positions:– Materials
• Product solutions are RoHS & WEEE compliant • Production minimizes scrap, reuses, recycles where
possible– Product sets treat the data center as a
closed ecosystem• Based on modular, reusable, low-profile solutions• OEM position enables designing for energy efficiency
from the board level out. – True end-to-end solutions from board to board
through the matched cabling solution
AMP’s GLOBAL “GREEN”INITIATIVES
AMP NETCONNECT
Power-Consumption Friendly•High-density MRJ21 cabling system:
• Enables 7-27% power reduction per port for OEMs
• Double-density interface creates more efficient line card platform for Network OEMs
• Cable size is 30% smaller than 6 4-pair CAT 5E cables which enables better air circulation in and around pathways. Better cooling, less power.
• Shielded Cat6A Cabling:• Shielded enables energy efficient electronics design on
network electronics
• Reduced Site testing – no need to test Alien crosstalk due to shield
•XG Fiber Optic Cabling:• Low profile high-density modular fiber optic cable
• Optical transceivers draw significantly less power than 10G copper ports
AMP’s GLOBAL “GREEN”INITIATIVES
AMP NETCONNECT
• USGBC - LEEDS – Building based credits for a positive
environmental impact design
– Products are not specifically called out– Benefits can be recognized/referenced
based on impact• AMP NETCONNECT – TEC has been
producing environmentally friendly products for decades.– Lead-free datacom cable production – Design team for First Green building in PA –
1998 DEP HQ• Provided modular (reusable/recyclable)
communications and power cabling whips and access floor workstation modules.
AMP’s GLOBAL “GREEN”INITIATIVES
AMP NETCONNECT
MRJ21 Connector System
AMP NETCONNECT
Global “GREEN” ProductsHigh Density Fiber Solutions
Your Trusted Data Center Partner
www.CECOMMunication.com
Global Summit
Challenge:Develop a means for certifiably sanitizing hard drives beyond forensic reconstruction while retaining the ability to reuse the hard drive.
Outcome:The Hard Drive Industry collaborated with The Center for Magnetic Recording Research, under the direction of the US National Security Agency (NSA), to meet the challenge. They developed a sanitization standard called: SECURE ERASE
Secure Erase
Your Trusted Data Center Partner
Five Critical Requirements
• Eliminate Data Beyond Forensic
Reconstruction.
• Maintain Absolute Care, Custody and
Control of the Process.
• Provide Certification that creates a
Defendable Audit Trail.
• Ensure that the Process is Scalable and
Easy to Implement.
• Meets NIST 800-88 Guidelines for Purging &
Clearing of Data
• Provide a Green Solution, Reformat & Image
for Reuse.
Secure Erase
Your Trusted Data Center Partner
Your Trusted Data Center Partner
Your Trusted Data Center Partner
Your Trusted Data Center Partner
www.CECOMMunication.com
“GREEN YOUR DATA CENTER”QUESTIONS/POST-GAME PRESS
CONFERENCEMARK WEINEGGER – CE COMM
VICE PRESIDENT/CO-OWNER
MARK GIDDINGS – AMP NETCONNECT/TYCO ELECTRONICS
ACCOUNT EXECUTIVE (NEW ENGLAND REGION)RUSS POE – DESTRUCT DATA
VICE PRESIDENT OF SALES
DAVID DAHL– CE COMM
SALES REPRESENTATIVE (NORTHERN NEW ENGLAND)
MICHAEL WOOD – CE COMM
SALES REPRESENTATIVE (SOUTHERN NEW ENGLAND)
PAUL BRIN – CE COMM
CHIEF OPERATING OFFICERMICHAEL DALY – CE COMM
MARKETING DIRECTOR 866.966.1555