CDMA2000 & Next Generation Servicescdg.org/news/events/CDMASeminar/07_LatinAm/... · CDMA2000 & Next Generation Services 3G CDMA Latin America Conference-May 2007 Gabriel Herbel Wireless

CDMA2000 &Next Generation Services

3G CDMA Latin America Conference-May 2007Gabriel HerbelWireless Business Group Director for Latin America

2 | 3G CDMA LATIN AMERICA | May 2007 All Rights Reserved © Alcatel-Lucent 2007

Outline

Mobile Internet Market Drivers & Trends

Capabilities in xEV-DO Rev. A & Beyond

New source of revenue - Applications

Take Aways


40M new subs in last

6 months

12M student

subscribers

> 57% of online teens

(12M ) in US create

content

Consumer Trends: Content Creation & Sharing

Wireless Content Sharing(Download)

Wireline Content Creation (Upload)

: :

MultimediaMultimedia

slingplayer mobile

Video broadcast /video conferencing

Info search/delivery

Info search/delivery

Video broadcast

Blogs, photos, videos sharing -70 M subs !!

Subscriber Video Creationand Sharing

Affinity group content sharing

Interactive Gaming

Subscriber Video Creationand Sharing

Subscriber Audio Creation

and Sharing

facebookPublish Text and Photos

Yahoo Moblogging

Yahoo! 360° Upload Photos New!

Source: Pew Internet Studies, November 2005

Current Upload Speed is a Barrier to UnleashingMost Popular Broadband Internet Applications


Immediacy

What is Driving the Consumer Trends ?

Mobile Broadband will unleash the Wireline Broadband experience

Ease of Use

Community

PersonalizationAbility for risk free expression and experience

sharing

control who and what you show

Social aspect driving addictive behavior

keeping groups connected

Proliferation of user friendly web publishing tools

fueling content creation trend

drag and drop content upload tools

Widespread broadband access enables fast access

to wide variety of content

Wireline Experience

personalized content easily shared with friends

and family

Improved device interface and clients remove

complexity barrier

Uplink/downlink and latency Improvements

remove slow response barrier

Mobile OpportunityMigrating to mobiles

Demand for mobile access to social networking

sites is growing


Enterprise Showing Strong Interest in Mobility

2006 Projected Growth in Enterprise Spending on:

7%

8%24%

0% 10% 20% 30%

Mobile Voice Wireline Data Mobile Data

% of Enterprises that have or are developing a "Mobile Strategy"

58%14%

28%

Have Developing Don't Have

Source: 4Q 05 Nemertes Convergence Trends Survey Source: “Share of Wallet: Telecom Trends and Expenditures in the Business Market,” In-Stat, November 2005

Productivity Enhancements Anticipated to Outweigh Conversion Hurdles of Cost and Security


Cost / Coverage

Applications

Uplink Speed

Security

What is Driving the Enterprise Trends ?

Downlink problem solved. Need

improved uplink and latency for chatty

applications

Enable IT Managers to standardize

support for mobile devices

Leverage apps on Intranets;

Simultaneous voice &

data to get things done faster

Widespread coverage is essential !!

Opportunity

Enterprises Driven by Productivity Metrics faster, cheaper, better

Portable Device Management

Quality of Experience

Integrated Workforce & Real Time

Response

Ubiquitous BB Coverage

Drivers


-

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

2002 2003 2004 2005 2006 2007 2008 2009 2010

1G/ 2 G ( An alog/ GSM / GPRS/ EDGE)

3 G ( CDM A2 0 0 0 1X/ 1xEV- DO/ UM T S)

The Mobile Internet is About to go on Overdrive

* Source: Strategy Analytics, Worldwide Cellular User Forecasts, 2005-2010, January 2006

Sub

scrib

ers

(Mill

ions

)

Within 5 years, 3G reached 350M users

Over 30M 3G subscribers added every quarter

CDMA2000 and WCDMA will account for 41% of the market WW

in 2010

The global GSM subscriber base will reach its peak

in 2008

By 2010 more than 1B users…

……will have network access @ 300Kbps - 500Kbps

…will have mobile Internet ready handsets (running Java or BREW applications

…and generate billions in mobile content, advertising and commerce revenue


Spread Spectrum Deployments Worldwide (2005-06)

CDM A T otal( I n cl. cdmaOn e)

CDM A2000

UM T S

1xEV-DO0

50

100

150

200

250

300

350

400

03/05 04/05 05/05 06/05 07/05 08/05 09/05 11/05 12/05 01/06 02/06 03/06 04/06 05/06 06/06 07/06 08/06 09/06 10/06 11/06 12/06

52.2**

98.1**

Sub

scrib

ers

(Mill

ions

)

Sources www.cdg.org, www.3gtoday.com

30.8M UMTS Subs (33% of worldwide Total) are DoCoMoJapan

* CDMA Numbers last updated 09/06

**UMTS & DO Numbers last updated 12/06

• 3G Grew Ave ~7.8% Qtr over Qtr in QE 06/06• CDMA2000 = 10.3%; UMTS 5.2%

• CDMA2000 is 79% of total CDMA base • CDMA2000 is 82% of the 3G market • CDMA2000 is 11% of total wireless users worldwide• 500 million CDMA2000 users by 2010 302*

353*


Operates in increments of 1.25MHz

CDMA2000 1X Supports Voice and data on same carrier

26.4 Erlangs of Voice traffic per sector

153.4Kbps Peak Packet Data

Defaults to cdmaOne when 1X not available

Symmetric Forward and Reverse Links

Supplemental data channels assigned as data demand, voice demand and RF conditions permit

Airlink drives actual data rates up to 153kbps

Typical User Experience 40 - 60 kbps

Bursts up to 100kbps

Soft hand Off for optimized voice and data performance

CDMA2000 1X Voice & Data - Key Customer Drivers

High capacity voice and medium speed Packet Data

Services

High capacity voice and medium speed Packet Data

Services

Packet Data introduces advanced all-IP

architectures to improve performance and

deployment flexibility

Packet Data introduces advanced all-IP

architectures to improve performance and

deployment flexibility

Enables service flexibility and basic web access

features. 1X provides extended coverage for 1xEV-DO

Enables service flexibility and basic web access

features. 1X provides extended coverage for 1xEV-DO


1xEV-DO Rev 0 Data Overlay Key Customer Drivers - Deployed Since 2002

Operates in increments of 1.25MHz1xEV-DO Carrier is dedicated to Data

IMS "Blended" Lifestyle Services

HSDe (Enterprise), HSDsmb (Small-Medium Business), HDDmm(Mass Market)

Deployed Worldwide in 450/700/850/1800/1900MHz

Fastest 3G Forward LinkTime Division Multiplexing optimizes performance in good channel conditions

Airlink drives FL Peak data rates to 2.4Mbps


Bursts up to 1Mbps

Reverse Link at 1X SpeedsUp to 153.6 kbps Peak data rate


Bursts up to 100kbps

Soft hand Off

Improved support for real-time High Speed packet applications,

including Internet access, Email, etc.

Improved support for real-time High Speed packet applications,

including Internet access, Email, etc.

Advanced all-IP architectures improves

performance and deployment flexibility

Advanced all-IP architectures improves

performance and deployment flexibility

Enhanced service flexibility and new revenue generating

services

Unparalleled coverage with 1x filling coverage

holes

Enhanced service flexibility and new revenue generating

services

Unparalleled coverage with 1x filling coverage

holes


DO Rev A Performance Improvement Key Customer Drivers (Deployed 2006)

Improved Forward LinkLarger payloads drive data rates to 3.1Mbps

User Experience 440 - 700 kbps

Bursts up to 2Mbps

Improved MAC & Packet Division Multiplexing improves performance in good channel conditions

Improved Reverse LinkUp to 1.8 Mbps data rate

User Experience 100 - 500 kbps

Bursts up to 1.2Mbps

Throughput and latency gains with hybrid ARQ

Improved MAC Layers on RL

QoSRequirements for VoIP/PTT applications

Broadcast/ Multicast (BC-MCS)Multimedia content to multiple users using OFDM

Enhanced capabilities further service flexibility

and IMS revenue generating features

Unparalleled coverage with 1xEv-DO Rev 0 & 1x

filling coverage holes

Enhanced capabilities further service flexibility

and IMS revenue generating features

Unparalleled coverage with 1xEv-DO Rev 0 & 1x

filling coverage holes

Extends all-IP architectures to further

improve performance and deployment flexibility

Extends all-IP architectures to further

improve performance and deployment flexibility

Improved speeds and latencies now support

real-time packet applications, such as

VoIP, Gaming, Push-to-Speak

Improved speeds and latencies now support

real-time packet applications, such as

VoIP, Gaming, Push-to-Speak


What are CDMA Operators saying about Rev A?

KDDI: “CDMA continues to be the most innovative wireless technology for service providers and their customers,” said Dr. Hideo Okinaka, vice president and general manager, Technical Standards and Spectrum Division of KDDI. “With Release 0, and now Revision A, KDDI has a clear competitive advantage in the marketplace where CDMA and UMTS are competing head to head as 3G technologies and in the eyes of our customers.”

Sprint- Nextel: “Revision A augments our Power VisionSM network expansion, already the nation's largest mobile broadband network," said Iyad Tarazi, VP, Network Development for Sprint Nextel. “It's a first-to-market initiative to provide consumers and enterprises with enhanced mobile broadband and innovative data services, including multimedia.”

Telecom New Zealand: “Revision A is key to maintaining our leadership in the mobile broadband market,” said Kevin Bowler, General Manager Mobile, Telecom New Zealand. “We chose CDMA2000 because it clearly offers performance and a business case that no other wireless technology will match anytime soon.”

Verizon Wireless: “Our award-winning broadband services – BroadbandAccessSM for business users and V CAST SM Music and Video – are the best in class thanks largely to our underlying EV-DO network,” said Ed Salas, VP Network Strategy, Verizon Wireless. “With Revision A, we are gaining significant advantages over our competitors and have the flexibility to stay ahead of the demands of today’s mobile users.”


VoIP

CDMA Evolution

2010200920082007200620052004200320022001

Sources: AT&T Wireless, SKT, Cingular, Samsung, Nokia, NTT DoCoMo, Qualcomm, CDG

DL = Down Link (Forward Link)HSDPA = High Speed Downlink Packet AdapterHSUPA = High Speed Uplink Packet AdapterLTE = Long Term EvolutionUL = Up Link (Reverse Link)

OFDM*

OFDMA/MIMO/SDMA

CDMA/TDM

CDMA

TDM1 EV-DO Rev A & B incorporate OFDM for Multicasting2 Max Data rates based on 2 x 20 MHz allocation3 May have multiple modes, with at least one mode being backwards

compatible with EV-DO (all versions); will likely utilize CDMA/OFDM or a combination of OFDMA and CDMA; MIMO/SDMA; leverages EV-DO protocol stack

4Data Rates depend on degree of Mobility5 Release 7 and Release 8 introduce enhancements such as MIMO and VoIP6 Utilizes OFDMA on the DL and SC-FDMA on the UL; MIMO

26E Voice40 - 60k Typ FL/RLBursts ~100k FL/RL

DL: 153 kbpsUL:153 kbps

CDMA20001X

400 - 600k Typ FLBursts of ~1M FL

40 - 60k Typ FL/RLBursts of ~100k RL

150 mS Latency

DL: 2.4 MbpsUL: 153 kbps

500 - 750k Typ FLBursts of ~2M FL

100 - 500k Typ FL/RLBursts of ~1M RL

60 - 118 mS LatencyQoS

35E VoIP

4.9M Peak FL14.7 Mbps Peak

FL 5MHz (3 carriers)

1.8 M Peak RL5.4 Mbps RL

Peak 5MHz (3 carriers)

18 Mbps in 5 MHz (2-4x with

MIMO)2x Rev B

capacity with SDMA (LU

Simul)10mS LatencyImprvd VoIPUp to 200M

Peak FL, 45M Peak RL in

20Mhz

DL: 70 - 200 MbpsUL: 30 - 45 Mbps

1.25 - 20MHz

EV-DO Rev C3, 4

DL: 3.1 MbpsUL: 1.8 Mbps

EV-DO Rev A1

DL: 3.1 - 73 MbpsUL: 1.8 - 27 Mbps

1.25 - 20MHz

EV-DO Rev B1,2

CDMA2000 1xEV-DO


CDMA450 Modular Cell 4.0 - Compact Roadmap

1999 2000 200920082007200620052004200320022001

Key Features

Sept.2006

May2006

450 MHz Modcell 4.0 Compact• 1-3 Carriers BC-5• EV-DO Rev A Ready• Indoor (available now)• -48VDC & AC• Battery Plinth

450 MHz Modcell 4.0 Remote Unit-Base Unit• 1-2 Carriers BC-5 (3C at reduced power)• EV-DO Rev A Ready• RU Indoor/Outdoor• BU Indoor (available now)• -48VDC & AC• IP Backhaul

450 MHz Modcell 4.0 Compact• Outdoor (available Jan 2007)

Apl.2007

450 MHz Modcell 4.0 Compact450/2100MHz Dual Band in 2

Cabinets Ethernet Backhaul


1xEV-DO Rev A Commercial Devices Available Today

au Design ProjectPENCK1.3 MP/Camcorder

Samsung SCH-i830 WorldModeCDMA2000 EV-DO / GSM /GPRSWindows Mobile 2003

*Source: www.3Gtoday.com

Sanyo W32SAWith Disney UIFM Receiver/Transmitter

LG SV3603D Gaming Graphics,

Motion Sensitive

Samsung A9903.2 MP Camera,

Music DownloadsT.V. Out

LG Chocolate (VX8500)Music Downloads, Streaming

Video, 3DGames

Franklin Wireless CDU 550USB Modem

Samsung SCH-V7707 Megapixel Camera

ZTE My 39SMS Enabled

Samsung V74014mm thin, 1.3MP

Camera

Over 184 1xEV-DO Devices From 18 Vendors

Lenovo ThinkPad Z-Series DELL

Latitude SeriesHP

Compaq nc6140

ITRONIXGOBOOK Rugged Series

ITRONIXDuoTouch Tablet

ToshibaProtégé M400 Tablet

PanasonicToughbook CF-74

DELL XPS M1210

PantechPX-500 Sierra Wireless

AirCard 595Novatel

WirelessMerlin S720

Sierra WirelessAirCard 597E

Sierra WirelessAirCard 595U

Novatel WirelessOvation MCD3000

ToshibaW47T

ToshibaDRAPE Novatel

WirelessExpedite E720

Sierra WirelessMC5725(V)

PCI Express Mini Card


Service Segments Today Tomorrow Future

ConsumerEntertainment

Communication

EnterpriseProductivity

Blended Lifestyle Services

Market Evolution:

Anytime, Anywhere, Any Device Communications …


Yesterday’s Networks Simply Won’t Support Next Gen Services

Links end-user value to network assets…

Drives complexity out of

the network…

Reduces operating costs…

PSTN & Best Effort Data

Network Transformation

…and converges on an Intelligent and Service-Aware IP-powered

Networkthat enables

Personalized and Blended Services

IMS


Active Phonebook - An Example of "Blended Services" with IMS and UMB

Presence Enabled Contact List

Push to X Capability across Fixed and Mobile

Single address book linked to multiple applications

Centralized data held by the network, not a single device

Contacts enhanced with availability & location information

Ability to personalize how people can contact you

• End-users demonstrate willingness to change network provider to capitalize on converged services

• 70% willing to switch operator

• End-users are likely to upgrade their device to get APB

• 80% willing to upgrade the device

An Example of a Blended Lifestyle Service

Source: Lucent Primary Qualitative & Quantitative Market Research


CDMA & WiFi for Ubiquitous Secure, Coverage

Mobile IP Client

HSDeIPSecClient

CDMA2000 CDMA2000 1X1X

1xEV1xEV--DODOPublicPublic802.11802.11

EnterpriseEnterprise802.11802.11

802.11802.11Hot SpotHot Spot

802.11802.11Hot SpotHot Spot


1x-EVDO Rev 0 Value Proposition

For (the Service Provider):

• New Revenue Streams and Extended Service Offerings in the Emerging Mobile Data Sector

• First Operators to Market Establish Leadership Roles

• Open Architecture and Professional Services Support for Integration With Alternate Suppliers

• Complete Pre-Integrated End-to-End Solution of Products and Integration Services, Along With Marketing Support

• Simple Network Upgrades to 1xEV-DO Rev A, B and C

For the Enterprise:

• Enhanced Productivity With Anytime, Anywhere Access to Enterprise Data Across Seamless, Secure, Easy to Use Solutions

• Enables Improvements in Current Business Practices

• Reduce Operations Costs With Media Access Optimised to Maximize Cost and Bandwidth Efficiencies

Studies in the Financial, Communications & Insurance Sectors Show Productivity Improvements of 30 to 50%

Positive ROI for the Enterprise in a Year, or Less

Studies in the Financial, Communications & Insurance Sectors Show Productivity Improvements of 30 to 50%

Positive ROI for the Enterprise in a Year, or Less


Key Take-Aways

CDMA2000 (1X and 1xEV-DO) leads all 3G technologies in global scale

Multiple 1xEV DO Rev 0/Rev A devices continue to be introduced to the market

1xEV-DO Rev A enables new, two-way, real time services

Differentiated QoS capabilities starting in 1H07

Voice Over IP Trials starting in 1H07

Video Telephony, PTT, SMS over DORA starting 2H07

All major wireless technologies have similar performance/ capacity capabilities, but CDMA2000 offers a time-to-market advantage

EV-DO Deployed Worldwide in 450/700/850/1800/1900MHz


www.alcatel-lucent.com


Questions ?

Documents

CDMA2000 & Next Generation Servicescdg.org/news/events/CDMASeminar/07_LatinAm/... · CDMA2000 & Next Generation Services 3G CDMA Latin America Conference-May 2007 Gabriel Herbel Wireless