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CDMA for the Development of New Wireless
TechnologiesCDMA2000 Workshop
Moscow, 19 October, 2004
Luciano Splendorini
Sr. Director Business Development – Qualcomm Europe
CDMA2000 Workshop - Moscow
2
AGENDAAGENDA
Framework for Creation and Execution of 3G Multimedia Services
3G terminals: Qualcomm Chipsets Roadmap
End to End Platform: What’s Next for BREW?
3G Network: What’s Next for CDMA2000 1xEV-DO?
MediaFlo: end-to-end solution for video content distribution
CDMA2000 Workshop - Moscow
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Framework for 3G service creation & executionFramework for 3G service creation & execution
1xEV-DO / UMTS1xEV-DO / UMTS
Internet Launchpad
ServicesServices
The Application Platform The Application Engine
Fast, fat pipe
CDMA2000 Workshop - Moscow
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gpsOne
BREW
MediaFLO
PTT
QChat
GSM/GPRS roamingLower cost voice
and data
Additional operator revenue streams
Application and content developer revenue streams
Multiplayer gaming
DRMPhoto Messaging
INTEGRATED 3G MOBILE DEVICE CAPABILITY
3G N
ET
WO
RK
CA
PA
BIL
ITY
3G network capability +
3G mobile device capability +
End-to-end application platforms +
= Increasing 3G system value
INCREASING SYSTEM VALUE
Wireless Growth:Wireless Growth:
Broadcast media
LBS
Video Telephony
Waveform Ringers
Ringtones
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Cost of delivery essential to enable new data servicesCost of delivery essential to enable new data services
Flat rate to boost demand
Spectral efficiency affects cost
1xEV-DO$0.022
WCDMA$0.069
EDGE$0.112
GPRS$0.415
1x$0.06
HSDPA$ 0.026
•Costs include network operating expense and depreciation•Costs include network operating expense and depreciation•Assumes aggregate data traffic density > 7,600 kbps/square kilometer
Source Qualcomm
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3G mobile device capability3G mobile device capability
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*Source: Gartner Dataquest, November 2003
Processor Speed of New Models
Source: Gartner Dataquest, November 2003, QUALCOMM
0
100
200
1000
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
MH
z
Mobile Devices
300
400
Desktop PCs500
~
Mobile Phone Processor Power Today Compares to Desktop PCs of the 1990’s
CDMA2000 Workshop - Moscow
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Qcamcorder15 fps CIF 352x288
Qtv30 fps CIF Streaming/Offline
Video CodecsMPEG-4, H.263, H.264 (AVC),
Windows Media (tbd), Real Networks (tbd)
Qvideophone15 fps QCIF
High Speed Interfacesfor Camera/LCD
Mobile Display Digital Interface
Q3Dimension100k triangles/sec, 7M pixels/sec
SD Card Support4-bit SD/SDIO
GraphicsOpen GL2D/3D
CIF/QVGA
Bluetooth1.2 Baseband
MMS/WAP
AudioMP3, AAC, EVRC, QCELP, AMR, MIDI
44.1/48kHz wideband codecs(CD-quality)
R-UIM/SIM radioOne
Qtunes
QVMJava Virtual Machine
gpsOnePosition Location
PureVoicevoice recording/recognition, AGC
USB
Qcamera2-4M Pixels
CDMA 1X Rev A800MHz/1.9GHz
CDMA 1xEVDO800MHz/1.9GHz
GSM/GPRS900MHz/1.8GHz
Rec. Diversity1X/1xEV-DO
Increasing Functionality with Decreasing Cost, Power, Size
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Software Multimedia RoadmapSoftware Multimedia Roadmap
‘03 -‘04‘03 -‘04 ‘04 -‘05‘04 -‘05 ‘05 -‘06‘05 -‘06‘02 -‘03‘02 -‘03
120+ DesignWins
120+ DesignWins
Sampled in06/04
AAC = Advanced Audio CodingCIF = Common Intermediate FormatVGA = Video Graphics Array
150MHz
15 fps QCIF
1-2 MPixel
50k Triangles
MP3/AAC
MultiMediaPlatform
Convergence Platform
Enhanced Platform
Value Platform
30 fps VGA30 fps CIFSub - QCIFVIDEORecord & Playback
225 MHz
2-4 MPixel
100k Triangles
MP3/AAC/AAC+
50MHz
NA
NA
MP3/Ringtone
Dual CPU400MHz - 1GHz
uPROCESSOR
4-6 MPixelCAMERA
3M-4M Triangles
GRAPHICS
MP3/AAC/AAC+AUDIO
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Feature Rich Camera Phones Launched July 2004Feature Rich Camera Phones Launched July 2004
Casio A5407CA2 MegapixelCCD
Samsung SPH-S2300 3.34 Megapixel
Motorola A845 Dual built-in VGA
video cameras
LG LG-SD350 3.2 Megapixel CCD
video camera
LG VX7000Built-in VGA CMOS
video camera w/ rotating lens
Samsung SCH-A670 Built-in VGA video
camera
Audiovox PM-8920 Built-in 1.3-Megapixel CMOS camera w/ flash
Pantech&Curitel S4 2 Megapixel, 2x
optical zoom CCD videocamera
Pantech&Curitel PG-K6000V1.3 Megapixel CMOS video
camera with 11x zoom
Fujitsu F900iTDual video cameras: 1.28 Megapixel CCD
external
1xEV-DO WCDMA
1X
New! Sprint PCS launches streaming
video and audio with the Samsung
MMA700
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MSM RoadmapMSM Roadmap
= future release
MULTIMODE | All GSM/GPRS Capable
GSM/GPRS
WCDMA (UMTS)1xEV-DO(Rev.A)
VALUE PLATFORMIntegrated gpsOne
Voice & Data
Voice
MULTIMEDIAPLATFORM
Multimedia & 2D/3D Graphics
ENHANCEDPLATFORM
Enhanced Multimedia & Graphics
CONVERGENCEPLATFORM
Dual CPU, Single Chip
EDGE/HSDPA1xEV-DV(Rev. D)
1xEV-DO(Rel. 0)1X1X
CDMA2000 + GSM-GPRSCDMA2000
60001Q ‘02
60253Q ‘03
60501Q ‘02
61003Q ‘02
61502Q ‘04
63003Q ‘02
65502Q ‘04
67004Q ‘04
68001Q ‘05
75001Q ‘05
76002006
72004Q ‘05
62002Q ‘02
6225MID ‘04
62502Q ‘03
62754Q ‘04
65002Q ‘03
62802H ‘05
All Air Modes
450 ready
Chipsets ready –some software to be developed
Chipsets ready –more software to be developed
CDMA2000 Workshop - Moscow
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CDMA2000 Dual Mode/MultiCDMA2000 Dual Mode/Multi--Band HandsetsBand Handsets
CDMA2000 Workshop - Moscow
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EndEnd--toto--end application platformsend application platforms
CDMA2000 Workshop - Moscow
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From Now On The Killer App is: From Now On The Killer App is: ChoiceChoiceDeviceDevice--specific Applications Will Drive Wireless Growthspecific Applications Will Drive Wireless Growth
9lbs 2 oz.
Push to Talk
Photo Sharing
Position Location
Video Monitoring
Entertainment
Ring Tones
News
Multiplayer Gaming
Sports
CDMA2000 Workshop - Moscow
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Contributing with BREW to the definition of a new device Contributing with BREW to the definition of a new device architecture better suited to serve the needs of both operators architecture better suited to serve the needs of both operators
and usersand users
CDMA2000 Workshop - Moscow
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User Interfaces User Interfaces (UI) on BREW (UI) on BREW –– Operator CustomizationOperator Customization
• Enables operators to brand all areas and depths of UI• Adds value to OEMS
–Able to rapidly respond to carrier requests–Already being adopted by first mover OEMs
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3G Network Capability3G Network Capability
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What’s Next for CDMA2000 1xEVWhat’s Next for CDMA2000 1xEV--DO?DO?
Gold MulticastHigher efficiencyMultiple channels
Instant MessagingInstant Multi-media
Audio and video
Quality of Service (QOS)Selectable levels of
priority, latency
EqualizerIncrease sector capacity 20-60%
Receive Diversity4X capacity in 1.25 MHz
VoIPRev A – Higher Data Rates3.1 Mbps - forward link
1.8 Mbps on reverse link(Same as 1X Rev D)
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User Based Quality of Service (QoS) User Based Quality of Service (QoS)
• Users have different levels of priority based on their subscription (Executive, Premium, Standard)
• Implemented in CDMA2000 1xEV-DO Rel.0 with software upgrade to BTS
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Application Based Quality of Service (QoS) Application Based Quality of Service (QoS)
• Different priority based on delay tolerance• Delay sensitive applications can have higher priority• Applicable to one user’s traffic as well as across all users
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EV DO Gold MulticastEV DO Gold Multicast
1xEV-DO Gold Multicast allows the distribution of multiple high-quality TV –like channels of content to many users at the same time
In a 1xEV-DO network, Unicast and Gold Multicast services are supported on the same 1.25 MHz carrier by allocating different portions of the forward link to EV-DO Unicast and to Multicast services.
Each channel may be transmitted at different rates and different BTSs may transmit multiple channels
No physical layer changes to EV DO Rev 0 SW upgrade only, Channel cards not affected.
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MediaFLO Content Delivery System (CDS)MediaFLO Content Delivery System (CDS)
ContentProviders
EncodingSchemes
Radio Access Networks
• Digital RightsManagement
• Billing via existing platforms
MediaPlayers
JVT
Microsoft
RealOne
MPEG4
1xEVDO1xEVDO
DO BroadcastDO Broadcast
Other Multi-cast NetworksOther Multi-cast Networks
News
SportsM
usicM
oney
MediaFLOServer
Client and server architecture
Realplayer
JVTplayer
MediaFLO Client
WM9player
MPEG4player
CDMA2000 Workshop - Moscow
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MediaFLOMediaFLO™™ Program GuideProgram GuideFamiliar Interface, Enables Channel Surfing for ShortFamiliar Interface, Enables Channel Surfing for Short--format Contentformat Content
• Benefits for Network Operators– Revenue from un-used off-peak capacity– Wireless multimedia service that scales with the network
• Benefits for Content Providers– Revenue from content licensing– Easy brand/content extension into the wireless space
• Benefits for Device Manufacturers– Revenue from sale of higher-tier handsets– Easy integration and testing
CDMA2000 Workshop - Moscow
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Movie Screen TV Screen Phone Screen
The Third Screen is Here and Always With YouThe Third Screen is Here and Always With You
CDMA for the Development of New Wireless
TechnologiesCDMA2000 Workshop
Moscow, 19 October, 2004
Luciano Splendorini
Sr. Director Business Development – Qualcomm Europe
Thank You !!!!Thank You !!!!