40

CDEFGH4 +I- LMJKNO(P Q - 國家文官學院 · n y ?op .f ! /0 qr bq 2012/ 05/ 20 stuvw > xyz > [ c \]^ 20 c

Embed Size (px)

Citation preview

  • 2-1-1

  • 2-1-2

  • 2-1-3

    ECFA

    2012/ 05/ 20

    20

    2008

  • 2-1-4

    4

  • 2-1-5

    2010/ 01/ 01

    31ECFA

    31179

    4

    ECFA

  • 2-1-6

    201069

  • 2-1-7

    1.

  • 2-1-8

    2.

    3.

    4.

    93

    981231

  • 2-1-9

    3

  • 2-1-10

    2007

    stakeholders

    BOT

    1997

    1.2.

    CommunicationCommon

    To ShareTo Make Common

    Lewis, 1975

  • 2-1-11

    Robbins, 1991

    2007

  • 2-1-12

    4P

    12

    345

    6

    policy propaganda

    2003

  • 2-1-13

    1.2.

    3

    2006397-398

  • 2-1-14

  • 2-1-15

  • 2-1-16

    A. Gronstedt(2000)

    Gronstedt

    1.

    2.

  • 2-1-17

    Gronroos,

    1981

    1.

    2.

    3.

    4.

  • 2-1-18

    Bridging Strategy

    Boundary-Spanning Strategy

    1.

    1

    2

    3

    2.

  • 2-1-19

    1.

    2.

    3.

    4.

  • 2-1-20

    1.

    heavy users

    2.

    3.

    partnership marketing

    4.

    1

    23

  • 2-1-21

    2010

    20111

    2

    3

    45

    6

  • 2-1-22

    1.

    2.

    3.

    4.

    5.

    6.

  • 2-1-23

    7.

    8.

    1.

    2005

    Facebook

    TwitterYoutubePlurkBlog

    2.app

    Facebook

    Facebook

  • 2-1-24

    2003

    1.

  • 2-1-25

    2.

    3.

    4.

    1.

    2.

  • 2-1-26

    credit

    3.

    4.

    5.

    6.

  • 2-1-27

    2003

  • 2-1-28

    1.

    2.

    3.

    4.

  • 2-1-29

    5.

    6.

    7.

    8.co-optation

    1.

    2.

    3.

  • 2-1-30

    4.

    5.

    6.

  • 2-1-31

    1.

    ECFAH1N1

    2.

    201171

  • 2-1-32

    1.

    2.

    3.

    crisis communication

  • 2-1-33

  • 2-1-34

  • 2-1-35

    1

    234

    56

    78(9)

  • 2-1-36

    23

    1.

    2.

  • 2-1-37

    3.

    20114

    DEHP

  • 2-1-38

    5

    1.

    2.

    3.

  • 2-1-39

    1.2010

    2. 2011

    3. 2003

    4.2003

    5.2011

    6.1998

    7.2011

    1-23

  • 2-1-40

    8.2011

    9.2005

    10.1996

    9159-181

    11.20092

    12.2004

    13.2006

    14.2003-

    15.Benoit, W. L. (1997). Image restoration discourse and crisis communication.

    Public Relations Review, 23: 125-149

    16.Gronstedt, A. (2000). The Customer Century: Lessons from World-Class

    Companies in Integrated Marketing and Communications. New York:

    Routledge.