Content Solutions

In 2007, Office Depot deployed CNET Channel’s Intelligent Cross-Sell solution to automate and optimize

merchandising on its e-commerce site, www.officedepot.com. Doing so caused a doubling of online cross-

sell revenue for the multi-channel global retailer. Cross-selling is an important tool that involves recommending

accessories to products, such as a memory card with the sale of a digital camera.

One of the keys to success was utilizing Intelligent Cross-Sell’s “guided automation,” which combines

merchandisers’ knowledge with the automation and scalability of a recommendation engine. For example,

Intelligent Cross-Sell’s point-and-click interface allowed Office Depot merchandisers to target cross-sell

opportunities by factors such as key selling features, popularity, compatibility, and brand affinity. Then, Intelligent

Cross-Sell executed the rules across millions of possible product combinations. Compared to Office Depots

previous cross-selling functionality, the result was a significant increase in the number and relevance of

accessories offered as cross-sell opportunities across the site. This combination of more and better cross-sells

drove the increase of cross-sell revenue.

“As one of the world’s largest e-commerce retailers, Office Depot is continually looking for innovative solutions

to help increase efficiency and output on the Web,” said Noah Maffitt, Director of E-Commerce for Office

Depot. “CNET Channel’s Intelligent Cross-Sell solution enabled Office Depot to quickly optimize cross-sell

opportunities throughout the Web and in-turn provide more relevant product suggestions to customers.”

Cross-sells appear on OfficeDepot.com in select areas including product pages behind the “Related Items”

tab, and on the “Add to Cart” page that customers receive after adding an item to their shopping cart. Before

Intelligent Cross-Sell, Office Depot managed these

cross-selling areas manually.

To measure the effect of Intelligent Cross-Sell,

Office Depot analyzed its cross-sells pre-and post-

implementation of Intelligent Cross-Sell. Because

Intelligent Cross-Sell allows performance tracking

down to individual cross-sells, Office Depot was able to

distinguish and compare the revenue from the “before”

and “after” cross-sells. This test showed the increase of

cross-sell revenue was due to the “after” cross-sells in

which CNET’s solution was being utilized.

Intelligent Cross-Sell™Case Study: Office Depot

About Office Depot

Every day, Office Depot is Taking Care of Business for millions of

customers around the globe. For the local corner store as well as Fortune

500 companies, Office Depot provides products and services to its

customers through more than 1,600 worldwide retail stores, a dedicated

sales force, top-rated catalogs and a $4.9 billion e-commerce operation.

Office Depot has annual sales of approximately $15.5 billion, and employs

about 49,000 associates around the world. The company provides more

office products and services to more customers in more countries than

any other company, and currently sells to customers directly or through

affiliates in 43 countries.

Office Depot’s common stock is listed on the New York Stock Exchange

under the symbol ODP and is included in the S&P 500 Index.

Content SolutionsIntelligent Cross-Sell

CNET Content Solutions (www.cnetcontentsolutions.com), a division of CBS Interactive, is the world’s leading independent source of product information. With

detailed content on more than 3 million technology products in 15 languages, CNET Content Solutions converts shoppers into buyers by providing product

information and creating solutions that empower businesses to improve their customer experience and bottom line. Customers include CDW, Computacenter,

Dabs.com, Dell, Hewlett-Packard, Insight, Microsoft, OfficeMax, PC World Business, Tech Data, and Yahoo.

CNET Content Solutions, DataSource, ChannelOnline, Intelligent Cross-Sell, and PartnerAccess are trademarks of CBS Interactive Inc.

All other company and product names may be trademarks of their respective owners. Copyright © 2009 CBS Interactive Inc. All rights reserved.

We understand your business and challenges you need to solve

– apply proven best practices to your e-Business.

To learn more, go to www.cnetcontentsolutions.com

Call 1.877.276.5560 ext 2790

Email sales@cnetcontentsolutions.com