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1Purdue CCO
CCO OpCom Projects Fall 2014
Presentation Dec 16, 2014
CCO OpCom Team
2Purdue CCO
Meet the Team
Evan Langbehn Lukas Brenner Nikhil Boreddy
Ben EichhornJohn Thorne Murtuza Kainan
Ratna Kondra
Isa Watanabe Andrew Hess
Courtney LoflinBen Frauhiger
Iyad Uakoub
3Purdue CCO
Job Titles Mapping (Lilly Grant)
Project Overview and Results
Nikhil/ Ben F
Job Titles from previous Post Grad data were normalized and mapped to SOC Codes. With the involvement of Dr. Mumford and his team we are close to achieving 95%
mapping. Results
We use the normalized titles to provide auto-complete in our web forms. Easier to report as all the job titles are linked to SOC Codes.
4Purdue CCO
Employer Mapping – Post Grad
Project Overview and Results
Nikhil/Ben F
Employer names were normalized. Ex:- Cisco Inc, Cisco Systems, Cisco linked to Cisco
Results
We use the normalized employer names to provide auto-complete search in our web forms.
Easier to run reports on companies
5Purdue CCO
Google Analytics/ Manual Ben F
• Created a Google Analytics Manual to assist with training new associates and interns on how our Content web analytics works
• Trained Ben and Murtaza on how to best utilize Analytics to aid them in their efforts.
• Worked with website optimization, Answered questions like: how do we make our website faster?
6Purdue CCO
Website Manual Ben E./Murtuza
• Helps assist user, employees, and new employees get orientated with the website.• Helps reduce the amount of questions that need to be asked to others.
7Purdue CCO
Optimization Ben E./Murtuza
• Visual Improvements to various pages.• Browser caching and load time optimizations.
After
Before
Before
After
8Purdue CCO
Analytics & Tracking
• Asynchronous tracking of events on the website using Google analytics
• Data collection and statistics for click events
• Tracking of the number of hits on the 21st Century Partners page for every employer
Ben E./Murtuza
9Purdue CCO
Website Optimization Murtuza / John/ Ben F
10Purdue CCO
Navigation Redesign & Going Forward Ben E.
• Removes Left Menu and replaces it with icons
• Re-enables the menu when going into mobile view.
• Creates symmetry with the social media icons.
11Purdue CCO
Slider Upload Tool John / Ben E
12Purdue CCO
FDS User Manual
User Manual – First Destination Survey
Ratna
Created manual encompassing the documentation of the various modules of the First Destination survey Developed process workflow diagram capturing all modules of the Post Grad process Mapped the Roles matrix identifying Primary users, Admin, Developers and Access for Applications within
Post Grad
Roles MatrixProcess Workflow diagram
13Purdue CCO
Post Grad Updates Ratna
Analyzed discrepancies in data reported by Web Reporting Tool Resolved CIP code issues to ensure accurate PG Reporting Hold feature to enable better processing of survey data using ‘Load Web Form Data’ Probed VoIP Phones services and recommended ‘Vonage business’ that could be integrated with Caller
Web Reporting ToolLoad web form data Vonage for Caller
14Purdue CCO
CCO Intranet Courtney
Description:• Each team has their own webpage• Each page is customized to fit that
team’s needs
Use:• Provides secure permissions• Accessible via internet• Stores all data/documents in one place
15Purdue CCO
Calendar Improvements4 John/ Courtney
16Purdue CCO
Appointment Scheduling Tool Evan
Project OverviewDevelop a system that allows for online creation of CCO appointments
Outcomes
• Student Access on CCO website
• Easier integration with PPA
• Better Data; Easier Reporting
• Peer Mock Interview Program
17Purdue CCO
Fields of Application Overview of diverse activities and projects currently
going on at CCO Track projects at CCO and have update about them (time, deadline; status ex.: traffic light system) See development and trends over time (have
comparisons to last year)
Have additional documentation of what was done in one month/quarter/year at CCO
See how resources (staff, budget) were used and allocated during year
Importance and Use of Metrics
Concept
Internal Alignment
(Vision, Mission, Goals of CCO)
External Benchmarking
(What other universities do)
72% 82%55%
2011 2012 2013
40,00042,00044,00046,00048,000
CCO Internal Scorecard
Field 1 Field 2
Field 3 Field 4
Activity 1Activity 2Activity 3
EXAMPLE
OpCom Team
Results
Career Appointments(Consultants)
Drop-in Service(Consultants/ Ambassador)
CCO Outreach Events and Workshops
1
2
3
Detailed Analysis of Appointment data based off of myCCO for last 3 years
PPT deliverable
Detailed Analysis of drop-in data based off of visit-tracker for last 3 years
PPT deliverable
Meetings with Cher to narrow scope Detailed Analysis of Outreach Data for
last 3 years; Pivot Chart Analysis PPT delivered to Cher by Dec 18
Internal Balance Scorecard Evan/ Lukas
18Purdue CCO
Social Media Effectiveness Isa/Lukas
Findings Peak reach and engagement in during September and
October (career fair and interview period) Peak viewership is from 6-7pm Facebook link type posts have the highest viewership Links to high traffic sights have the highest viewership Tweets with trending or relevant hashtags have the
highest viewership Most re-tweeted posts are personal or Purdue-pride
or current events related
Allows marketing team to optimize content scheduling with regards to:
Post/tweet-types Month Time of day
Improved retweets and engagement allows marketing team overcome linear social media growth
Importance and Use of Findings
Next Steps
August
Septem
ber
October
November
0200400600800
10001200140016001800
Engagement
Sum of other clicksSum of video playSum of photo viewSum of link clicks
Create a brochure compiling findings and some best practices for social media
Include: Flow-chart for best practices based on
content type (events, blogs etc.)
2 Key Figures
19Purdue CCO
PG Data Dashboard
Refinements Activities
Nikhil/Lukas
https://www.cco.purdue.edu/data/
Examples
Linkage to CCO Website; stability improvements Fit for mobile devices and different browsers Data alignment with existing salary data; professional degrees Naming of majors; industry classification changes Top employers changes; word cloud engine changes
20Purdue CCO
Post-Grad Staff Caller
Project Overview and Results
Nikhil
Post-Grad Staff Caller was updated for May 2014. Vonage system was integrated. Results
Counselors can see their caller stats Concurrent calling is allowed with data integrity and logging