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Cross-Flow Microsand
Submicron Filtration Systems
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CCMM Nov 26th, 2014
Vortisand®
Exclusive & proven technology for more than 20 years
Over 2,500 Vortisand filters WW
Headquarter in Montreal, Canada
Offices in USA & France
Overview
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30,000 ft2 facility in Montreal
Design
Engineering
Manufacturing
Drinking Water
Water Intake
Water reuse - RO
Recreational
VORTISAND® FILTRATION SYSTEMS – FOR VARIOUS APPLICATIONS
HVAC Commercial & Industrial
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Clients Sample of the Vortisand® system
Datacenters
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Our industry =Long sales cycle
1) Get engineering firm to specify Vortisand
Review Technical requirements & specs
Provide Budgetary pricing
Complete technical specifications & drawings
2) Quote various MEP contractors on specifics
They often try to interchange technology
They try to save $$$ to get lowest total bid
Total selling cycle time is often 18-24 months !
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Truly Global…!
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Rhyad Saudi Arabia
Tokyo, Japon
Houston TX, USA
Free Zones = 100% owned Subsidiary
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Focus on 3 key markets:
KSA, UAE & Qatar
ARABIC GULF
The Region and potential - 2020
DC Potential
1,000,000 TR
Cooling Tower GPM
2,500,000 GPM
Side Stream Filtration GPM
75,000 GPM
Some Guidelines – local culture • Email is not essential to be answered !!!
• English is the universal tool with many variances !
• Majority of populations in UAE - Qatar are expatriates
– Philippine citizens in hospitality industry
– 8 millions Indian in GCC ( Engineers – Technical- etc)
• Geopolitical sensitivities:
– Arabic Gulf not Persian Gulf
– Middle east map illustrated
– Remuneration variable according to nationalities !
– Business Visa to enter Saudi Arabia with details !
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Market growth
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Total population= 2,3M but only 257,000 Quatari citizens !!! 90% expat
http://graphics.eiu.com/upload/eb/Gulf2020part2.pdf The Economist
Dubai public images…!
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Reality of the real estate market !
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Warnings : do not get overexcited !
• Everyone are very open to new concepts !
– Conference – publications - exhibitions :
– But adoption is much more difficult
– Request local references: same city, same industry!
• Foreigners have short terms vision/ interests
• Quite often, no real decision authority
• Local network between owners is very strong
• Beware of local «sponsors»
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Conclusion • Gulf countries offers great opportunities for
ANY KIND of Business or Services !
• Have to be patient: their pace not yours!
• Their rules: not yours !
• Key decision makers are often not the foreigners that you deal with!
• Make sure to be paid on time: EDC crucial
• CCMM network can be a good starting point
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Thank you
www.sonitec.com 16
Won the Alpha Award 2014:
Excellence in manufacturing
Best Innovative product
Finalist at 2014 Awards Gala
Best Cleantech Water Technology
3 Finalists at 2014 Gala ( Dec 2014)
