2 0 0 9 - 2 0 1 02 0 0 9 - 2 0 1 0Chapter Plan

Columbia College Chicago School of Media Arts

TABLE OF CONTENTS

C h a p t e r E v a l u a t i o n

O p e r a t i o n s

M e m b e r s h i p

C o m m u n i c a t i o n s

P r o f e s s i o n a l D e v e l o p m e n t

C o m m u n i t y S e r v i c e

F u n d r a i s i n g

C a l e n d a r o f E v e n t s

B u d g e t

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C H A P T E R E V A L U A T I O N

CCMA Mission

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2009-2010 Overview

Strengths

Weaknesses

Opportunities

Threats

The Columbia College Marketing Association is a collegiate chapter of the American Marketing Association. CCMA seeks to facilitate opportunities to establish and enhance relationships between members and their future colleagues in the marketing industry. We promote and heighten the awareness and understanding of marketing studies within and beyond the Columbia College communities.

The CCMA Executive Board envisions the 2009-2010 collegiate year as an opportunity to develop a chapter structure that will promote growth and longevity for many, many years into the future.

+ The 2009-2010 Executive Board brings a diverse range of talents, experience, and knowledge to CCMA.

+ CCMA’s Advisor brings several years of experience and a vast network of opportunities.

+ The Executive Board is comprised of individuals ready to share their personal professional networks with the entire association.

+ CCMA has developed a good relationship with Chicago’s marketing industry so they are very tresponsive to chapter requests.

+ CCMA has taken an initiative to collaborate with the Columbia chapters of PRSSA and Ad Club.

+ CCMA has had trouble in the past maintaining active members.

+ The CCMA fundraising account does not offer a lot of room for spending money on events and activities.

+ Due to recent budget cuts, there is a lack of funding available on Campus for sponsorships.

+ CCMA has the chance to rebuild and restructure.

+ The Executive brings various talents that will allow us to rebrand, reposition, and restructure CCMA as an enriching, engaging, and exciting association through-out Columbia College Chicago.

+ There is an obvious CCMA target for students within the Marketing Communications Department; especially new students and transfers who are looking to get more involved at Columbia.

+ Students may be interested in CCMA, but are not able to attend weekly meetings due to class schedules.

+ In the past CCMA has had trouble sustain CCMA’s visibility on campus due to the lack of participation from members.

+ Scheduling too many events and involvement oppor-tunities may overwhelm members and decrease pro-gramming assistance and attendance.

As an entity, the Executive Board will dedicate itself to maintain an organized, resourceful, prepared structure throughout the year.

O P E R A T I O N S

General Member Orientation

Executive Board Meetings

General Member Meetings

Guest Speaker/Fundraising Evaluations

Objective

Objective

Objective

Objective

+ Conduct 33 Executive Board Meetings to provide up-dates, and organize and prepare for upcoming events, activities and meetings.

Strategy + Secure meeting space for entire year and emphasize

the importance of consistent attendance, implement methods of checks and balances between members during non meeting days.

+ Conduct 21 General Member meetings a semester to prompt member participation.

Strategy+ Secure meeting space for the entire year; emphasize

the importance of consistent attendance

+ Collect and analyze general members reactions to guest speakers and their participation in fundraisers to determine if change is necessary; speaker choices,presentation methods, etc.

Strategy + Provide a survey to general members to get

quantitative data of how the presentation went.

+ To get an estimate on the number of active members CCMA will have to participate and advance it’sCCMA plans throughout each semester.

Strategy

+ Hand out membership welcome packets, begin collecting membership dues.

+ Determine what expectations for CCMA.

+ Discover what personal professional connections general members bring to CCMA.

+ Assess what committees are needed based on member’s personal strengths, talents, and goals.

E-Board Retreat

Objective+ Establish CCMA’s immediate and long-term goals.

+ Re-brand and reposition the CCMA on campus.Determine goals for events, activities, professional development, and member involvement.

Strategy + Create a new logo, promotional material, and it’s

overall presence for CCMA within the Columbia College Community. It is important these elements exemplify Columbia College Chicago.

+ Collaborate ideas and personal goals to come up with overall objectives for CCMA, and the events, activities, professional development, and member involve element that will reposition CCMA as the top professional student organization on campus.

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The organization and participation of our general members in CCMA meetings, activities, and events is essential for the overall

growth and long-term success of CCMA.

The CCMA Handbook

Objective

Objective

Strategy

+ Develop a CCMA Handbook that will be handed down to each future executive board.

Strategy

+ Include an example of each promotional material,

CCMA’s brand image.

+ Provide documentation of all Student Organization policies and procedures, and past examples of execution.

+ Compile all meeting outlines, announcements, external event invitations, activity evaluations and special opportunity descriptions in document and digital form.

+ Insert AMA descriptions of Executive Board member roles, detailed weekly roles, and other AMA resources and promotional materials.

M E M B E R S H I P

+ To increase the participation and sense of belonging amongst the active members and engage non-active members. CCMA would also like to venture outside of the marketing department and attract students from different majors, ie. Arts, Entertainment, Media

+ Goal: Gain and maintain 20 active, due paying members into the 2010-2011 school year.

+ Present new members with membership packets introducing them to CCMA and the AMA.

+ Maintain and add the contact information collected at each CCMA endeavor to the CCMA contact’s database.

+ Provide a monthly award to recognize a general member for outstanding participation within CCMA. The award will offer the member the opportunity to shadow a professional, the“ Rent-an-Intern” program.

+ Conduct a membership drive at Student Convocation, featuring CCMA branded goodies, an attention-getting spinning wheel for a Columbia Trivia game, and information sheets.

+ Conduct classroom visits at the beginning of each semester in the Marketing Communication Department.

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N e t w o r k i n g

C O M M U N I C A T I O N S

Internal Communications External Communications

Objective Objective

CCMA will maintain strong connections with both general members and executive board members through various Internet and print e�orts.

+ To keep all CCMA members connected and able to

day via Facebook, The CCMA Blog, and via email.

+ Goal: Facebook (60 Fans), Blog Analytics (50% Page View Increase)

Strategy

+ Provide all members with an agenda at the beginning of each meeting.

+ Constantly update the CCMA blog, helloccma.blog-spot.com, with internship and volunteer opportunities, calendar of upcoming events, professional develop -ment tips, AMA resources, and general inquiry contact information.

+ Utilize the CCMA Facebook Fan Page real-time sta -tus updates to keep the people interested in CCMA and current members informed on current CCMA actions.

+ Maintain and add contact information collected at each CCMA endeavor to the CCMA contacts’ data

+ Email reminder-invites for all meetings, events, and activities to members of CCMA as well as students that have shown interest in CCMA. All Executive board members will have access to the CCMA email so they can follow up with their committees and the entire gen-eral member database if necessary.

+ Heighten visibility of CCMA throughout the Marketing Communication Department’s main building as well as across campus.

Strategy

+ Promote all meetings, events and activities by posting

tion Department’s building and the Arts, Entertainment, Media Management building.

+ Promote CCMA via the Internet through social media sharing and on campus using print advertising.

+ Send a monthly update to Marketing Communication Department club presidents, club advisers and faculty.

+ Add all CCMA events and activities to the Campus-wide calendar. These events will be posted throughout the school daily.

+ Begin developing a new CCMA website for the Columbia Community as well as the local and International AMA community’s resource.

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P R O F E S S I O N A L D E V E L O P M E N T

C O M M U N I T Y S E R V I C E

Greater Chicago Food Depository

Objective

Objective Strategy

CCMA skill building workshops, presentations by practicing marketing professionals, visits to top industry agencies, o�er members valuable professional development opportunities beyond the classroom.

CCMA plans to reach out locally, and provide member’s time and e�orts to help non-pro�t organizations in the Chicago-land area.

+ To Schedule 30 professional development opportunities. Members will be considered activeif they attend 10 per semester.

Strategy

+ Present 6 skill-building workshops to give members solid insight into new marketing methods, resume &portfolio development, marketing yourself how-to, networking practices, and graphic design basics.

+ Host 8 professional guest speakers utilizing the networks of CCMA members, Columbia faculty, Columbia Alumni, and CAMA (Chicago American Marketing Association).

+ Host 1 school-wide event that encourages students to network with professionals; “Speed Networking.”

+ Serve and provide food to individuals in need in our close community.

+ 50% member participation

+ Provide CCMA member’s time and efforts to one select Chicago Food Depository 2 times in the 2009_2010 school year.

+ Develop a relationship with this organization so CCMA can possibly create potential professional development opportunities, i.e. develop marketing plan for a volunteer or food drive.

+ As a chapter attend 5 Columbia sponsored, CCMA relevant presentations, 3 CAMA activities, and 1 International AMA Conference.

+ Compete in 2 International AMA competitions.

+ Visit 3 agencies and/or large corporations.

+ Discuss emerging marketing practices, and personal marketing challenges at multiple meetings in a hot seat format.

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DCFS/Chicago Bulls Holiday Events

MAP Grant Fundraiser Snack Sales

Objective

Objective Objective

Strategy

Strategy

Strategy

+ To take advantage of an Executive Board member’s professional network to get connected and volunteer for the Department of Children and Family Services.

+ To provide assistance to The Chicago Bulls organiza -tion, players, sponsors, and other volunteers to host 2 holiday parties for DCFS. Food and gifts will be dispersed to the children and families in need.

+ To create a large voice for Columbia students that will lose funding with the Illinois MAP Grant cuts. CCMA will ask students to sign letters to their state senators and representatives. This is a fundraiser offered to Co-lumbia’s student organizations by the Student Govern-ment Association.

+ Goal: Raise $300

+ To sell popular food items throughout the school year to build up the amount of money in CCMA’s account participation will be open to general members.

+ Goal: Raise $300.

+ Volunteer CCMA member’s time and effort at two DCFS events.

+ The Student Government Association is offering $150 per day for CCMA to collect signatures at a designated campus location. CCMA has arranged to execute the SGA efforts for two full days with 4 Executive Board and 8 General Member’s participation.

+ CCMA will sell popular, student friendly snacks on

a month looking to capitalize on the limited availabil-ity of certain food products both on campus at lunch-time and in the general vicinity of Chicago; i.e. Krispy Kreme donuts, Cup of Noodle soups, and grilled cheese sandwiches

+ CCMA will sell products campus before and after classes in the morning and early afternoon hours look-ing to target students that did not have time to eat break-fast, or are looking to grab a quick snack before their next class.

F U N D R A I S I N GCCMA aims to provide funding for both current and future member participation in Local and International AMA chapter activities, as well as maintain an adequate

account balance through yearly fundraising.

�e fundraising goal for the 2009-2010 year is to raise $6,900 .

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Sponsorship

Speed Networking

Objective

Objective

Strategy

Objective

Strategy

Strategy

+ To have a notable presence at consistently high attended events on campus.

+ Goal: Raise $100

+ Proposals will be written and presented to all parties allowing us to “pitch” our brand to gain extra funds for our trip to New Orleans.

+ Goal: Raise $6000

+college’s Student Organization Council, The Student Government Association and the Marketing Comm- nications Department and external sponsors by pre-senting them with proposals.

+ To host a marketing communications department-wide event. The event concept is new to Columbia and has potential to become a future school-wide event that CCMA could maintain a primary host position. This will increase visibility for CCMA within the department and position our club as a strong networking resource.

+ Goal: Raise $200+already established and high- attendance events on Columbia’s campus. The Student Organizations Council representative will interface with some of the most prominent student organizations that put on the largest on-campus events.

+ CCMA’s logo will be featured on all marketing materials to increase visibility throughout the Columbia community.

+ CCMA will help event hosts create buzz for each event to heighten fundraising potential.

+ Promotional efforts for this speed-networking event will target all marketing communication concentrations.

+ Attendees will be charged a fee; CCMA members will get a discount.

+ CCMA members will also have access to a mingling-hour prior to the start of speed networking, giving them a longer period of time to develop a relationship with the various professionals.

+ At the event, business professionals will come in looking for intern candidates and/or full time position candidates and students will be able to pitch themselves in a quick, relaxed environment. At the end of the event, professionals can select individual’s information to set up follow up interviews.

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C o m m u n i t y

2009June+ Executive Board Meeting

July+ Executive Board Meetings

August + Executive Board Meetings

September + Executive Board Meetings+ New Student Convocation+ Executive Board Retreat+ Kick-Off/Informational Meeting + Promotional Classroom Visits

October+ Executive Board Meetings+ General Member Meetings+ General Member Orientation+ Member of the Month, Rent-an-Intern TBA+ Midterm Relaxer Social + Adobe Illustrator Workshop+ Guest Speaker, CAMA+ Guest Speaker, Leo Burnett+ MAP Grant Fundraiser+ Columbia-Sponsored: Guest Speaker, Twitter

November + Executive Board Meetings+ General Member Meetings+ Member of the Month, Rent-an-Intern TBA+ Social Media Workshop+ Resume Critique Workshop 1+ Agency Visit+ Snack Sale+ CAMA Event+ Columbia-Sponsored Workshops

December + Executive Board Meetings+ General Member Meetings+ Guest Speaker, Google+ DCFS Service Efforts

2010January+ Executive Board Retreat

February+ Executive Board Meetings+ General Member Meetings+ Member of the Month, Rent-an-Intern+ CAMA Event+ Marketing Yourself Workshop+ Guest Speaker++ Snack Sale+ Food Depository Service Effort+ Columbia-Sponsored Event

March+ Executive Board Meetings+ General Member Meetings+ Member of the Month, Rent-an-Intern+ Portfolio Show Off & Critique Workshop+ Guest Speakers, Alumni Panel + Agency Visit+ Food Depository Service Effort+ Columbia-Sponsored Event

April+ Executive Board Meetings+ General Member Meetings+ Member of the Month, Rent-an-Intern+ Executive Board Elections+ Guest Speaker+ Speed Networking+ Resume Critique Workshop 2++ International AMA Conference

May + Executive Board Meetings, Training+ General Member Wrap- Up Meeting+ Agency Visit

June+ CAMA Brand-Smart Event

Calendar of Events

2009 2010

+ CCMA Activity/Event + Professional Development + Fundraising + Community Service + External Events

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+ CCMA Activity/Event + Professional Development + Fundraising + Community Service + External Events

Opening Cash Balance:------> $ 4,080

RevenuesMembership Dues

CCMA (30 Members)--------------------------------------------- $1,200

National AMA----------------------------------------------------- $900

Snack Sale Fundraisers----------------------------------------- $300

MAP Grant Fundraiser------------------------------------------- $300

Speed Networking Event---------------------------------------- $200

Columbia Department Sponsorships--------------------------- $6,000

Total Revenue: $10,500

ExpensesNational AMA Dues (20 General Members)-------------------- $900

Snack Sales------------------------------------------------------- $150

Weekly Meeting Snack Expenses (23 Meetings)--------------- $570

Recruitment Promotional Materials----------------------------- $200

Speed Networking Materials------------------------------------ $30

CAMA Event (Price Est. $25 for 15 Members)----------------- $375

CCMA Banner---------------------------------------------------- $150

AMA International Conference

T-Shirts------------------------------------------------------------ $300

Registration (8 ppl.)---------------- ------------------------------ $560

Transportation/Lodging (8 ppl.)--- ------------------------------ $8,000

Total Expenses: $11,245

Net Cash Flow 09-10: Ending Balance ------> $3,335

*This budget is based off of educated estimates using past account data and current pricing of items needed.

B U D G E T

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