All digital channels now provide statistical high precision data that can be used to

monitor consumer actions and interactions in the digital environment.

With this information it is possible to understand the behavior and the degree of interest

from visitors who are using and interacting with each digital channel.

There are many useful data (large volume of daily information that needs to be

processed) for decision-making in the relationship actions and exploration, can create

very important insights for strategic and operational marketing of your brand / company.

Knowing the Customer

Analysis and understanding of user

interaction points of digital

interaction

Prospects converstion into Loyal

Customers

Engage customers with 1: 1

interaction through digital

campaigns

Digital Marketing: Transforming Customer Experience

Data analysis comparison, using metrics to

analyze more effectively the customers

behavior.

“Heatmaps” help to understand how users

interact with the site and in which elements

show more interest.

Binding data analysis provides an insight

into the value of each connection based on

clicks and passages with the mouse on the

site

Enhance the understanding of

users of the use of intention for

best results

Analysis and understanding user interaction points, on web and mobile devices,

enabling enterprises to quantify data behavior of customers to optimize business

processes.

Optimize the experience of mobile

client based on HTML5 and hybrid or

native apps (iOS and Android)

Gain visibility capturing complete

information of mobile users (client-side

interactions and network)

Create an early alarm system to detect

mobile user problems and provide

proactive knowledge

Capture, store and analyze

experiments to optimize the mobile

channel

Enabling the optimization of the mobile channel through the capture,

storage and analysis of navigation users' experiences

resultados

Problems in Online store

why the costumer does not

finish online shopping stopping

the process too early

Fraud detection

Customer area

Service activation

conversion rate

Low acceptation rate in

electronic invoicing

working real cases

“problem”

working real cases

“results”

- Design and usability improvement of the data service activation form that caused usage problems;

- Improvement and assertiveness in the messages presented to the client, because the current were

not understandable and resulted in the abandonment of the action;

- customer behavior knowledge used to enhance the interactivity of all brand communication digital

channels.

Are you really listening to your

customers? Or are you just concerned

with delivering a message?

Through different access points, clients say what

they want ... Every click, every purchase, every

comment ...

Give importance to customers behavior and

transforming that information into insights.

Keep everythingUnderstanding

Behaviours

Go beyond Reporting and

Targeting! It is the right

content at the right time

that counts!

Active Listening in all

communication channels,

immediately reply!

Marketing Centralized

DataBase where we have

control of all data

Hi John!

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Action Automation Communication trough all channels

Interact with customers

where they are

Full customization

automation, the Interactions

1: 1, which lead to customer

interest

Data in Silos

A fragmented

image of the

client

Lack of Control

Lack of control

over data

RelevantContent

Inability to

personalize

content

Right Channel

Achieving

Customer care

Real Time Execution

Inability to

perform real-

time actions

Lack of Insight

How individuals

interact with a

particular brand

UNIVERSAL BEHAVIOR

•Capture Any Action

• Captures and Manages

behavior across any

digital channel

SINGLE IDENTITY

•Connects all customer

points

•Lists all customer

contacts in a single view

MARKETING DATABASE

•Manages behaviors

•Manages everything

about each customer in

a simple and scalable

INTERACTION ENGINE

•Automates

communications

•Become one with each

client, one at a time in

real-time

MULTI-CHANNEL

•Communication through

various channels

•Send personalized

communications through

channels that the

customer likes to be

contacted

BEHAVIORAL INSIGHTS

•Understanding the way

to obtain revenue

•Discover customer

preferences through

analysis of information

across all channels