CASE STUDY

CBS Email Marketing Program - Success Stories • Each advertiser has an experienced tech team that builds a creative, effective

email and an assigned account executive to work with the them through the entire deployment process - FOR FREE

• CBS deployed advertisers emails to their target demo demographic based on geography and behavior.

• Each advertiser received a report showing all user activity after 72 hours of deployment.

• The following success stories are from advertisers in the Retail & Other Industries.

Information provided by: Gary Morgan, CBS Local Account Executive Gary.Morgan@cbsradio.com 310-359-3034 (mobile) 323-930-5564 (office)

CASE STUDY

REPORT & MEASURE CLICKS BY SPECIFIC LINK

Homepage Text Image - Links to Homepage 266

Text Images- Links to Respective Pages 243

Banner Image & LA Restaurant Week Image - Links to Dine LA Menu 88

Sugarfish Text Image - Links to Homepage 13

Click Here Text Image - Links to Dine LA Menu 27

Zagat Text Image - Links to Zagat Review Page 11

Website Text Image - Links to Homepage 8

Unsubscribe 23

TOTAL 679

VERTICAL: Food and Beverage

OBJECTIVE: Increase Brand Awareness and Drive Website

Traffic For Restaurant Week

TARGETING: HHI $100k+ interested in Dining Out & Fine Dining

within10 Mile Radius around Client-Furnished Zip Codes

SUBJECT: Celebrate DineLA Restaurant Week at SUGARFISH

Calabasas

Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

1/16/2014 50,000 5,203 10.41% 679 1.36% 13.05% 23

CASE STUDY

REPORT & MEASURE CLICKS BY SPECIFIC LINK

Header Image – Links to Main Page 120

Special Evening Hyperlink – Links to Main Page 282

Body Text Images – Links to Main Page 349

RSVP Today hyperlink – Links to Main Page 133

Footer Image – Links to Main Page 21

Unsubscribes 20

TOTAL 917

Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

01/07/14 50,000 5,172 10.09% 917 1.83% 17.73% 20

VERTICAL: Education

OBJECTIVE: Brand awareness and enrollment

TARGETING: Interest in Continuing Education, College

Educated

SUBJECT: Choose the Best MBA for Your Career

CASE STUDY

REPORT & MEASURE CLICKS BY SPECIFIC LINK

Main Logo Image - Link to Main Page 16

Text Button - Links to Store Locator Page 521

Social Text Hyperlinks and Images - Links to Social Pages 49

Text Hyperlink - Link to Main Page 16

Main Logo Image – Link to Main Page 18

Text Hyperlinks - Links to Store Locator and Main Pages 55

Unsubscribe 14

TOTAL 689

VERTICAL: Retail

OBJECTIVE: Brand Awareness and Store Re-Opening Promotion

TARGETING: HHI 50K+ within 3 Miles of Client Furnished Zip Codes

SUBJECT: T-Mobile Grand Re-Opening Celebration Nov. 23rd

Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

11/20/13 50,000 4,587 9.17% 689 1.38% 15.02% 14

CASE STUDY

REPORT & MEASURE CLICKS BY SPECIFIC LINK

Company Logo - Links to Main Page 264

About Us Text Tab - Links to About Us Page 103

Areas of Practice Tab - Links to Areas of Practice Page 60

Contact Text Tab - Links to Contact Page 19

News Text Tab - Links to News Page 33

Click Here Hyperlink - Links to Contact Page 63

Website URL - Links to Main Page 62

Company Logo - Links to Main Page 8

Unsubscribe 3

TOTAL 615

VERTICAL: Local Services

OBJECTIVE: Increase Brand Awareness and Drive Website Traffic

TARGETING: Age 25-65 with a Life Insurance Interest in client-

furnished PA counties

SUBJECT: Have You Been Delayed or Denied Life Insurance

Proceeds?

Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

01/13/14 60,000 5,431 9.05% 615 1.03% 11.32% 3

CASE STUDY

REPORT & MEASURE CLICKS BY SPECIFIC LINK

Social Media & Website Links– Links to Respective Pages 60

NCJW Logo – Links to Home Page 191

Navigation Text– Links to Respective Pages 249

Donate Today Text– Links to Join Now Page 49

Bear Image/Text – Links to Join Now Page 34

Website URL Text– Links to Home Page 9

Navigation Text & Join Now Image- Links to Respective Pages 62

Donate Now Button – Links to Donations Page 27

Council Thrift Shops Image – Links to Respective Page 25

Unsubscribe 3

TOTAL 709

Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

12/10/2013 67,241 6,650 9.89% 706 1.05% 10.62% 3

VERTICAL: Local Services

OBJECTIVE: Get Donations & Brand awareness

TARGETING: Jewish Women with a Household Income of

$100K+ within a Client Furnished Zip Code

SUBJECT: Donate Today for a Tax Deduction-Pick Up

Available

CASE STUDY

REPORT & MEASURE CLICKS BY SPECIFIC LINK

Click Here Hyperlink - Links to Deal/Package Page 99

Whistler Logo - Links to Main Page 167

72 Hour Sale Image - Links to Deal/Package Page 508

Amazing Lodging Deals - Links to Deal/Package Page 11

Flying From LA Text - Links to Deal/Package Page 50

Book Online - Links to Deal/Package Page 16

Whistler Website Hyperlink – Links to Main Page 14

Whistler Logo – Links to Main Page 13

Unsubscribe 8

TOTAL 886

VERTICAL: Hobbies and Sports

OBJECTIVE: Increase Brand Awareness and Drive Website

Traffic

TARGETING: Ski/Snowboard Enthusiasts, HHI $100K+, in Client

Furnished Counties

SUBJECT: Whistler Blackcomb 72 Hours Sale-Amazing Lodging

Deals

Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

1/14/14 50,000 5,301 10.60% 886 1.77% 16.71% 8

CASE STUDY

REPORT & MEASURE CLICKS BY SPECIFIC LINK

Click Here text - Links to html version 23

Picture - links to Dream House Raffle overview 289

1,600 Prizes | 1 in 50 - Links to prizes page 202

Picture/Learn More text - Links to Dream House details 86

Picture/Learn More text - Links to Raffle details 86

Bottom Tickets buttons - Links to Get Your Tickets page 127

TOTAL 813

VERTICAL: Hobbies and Sports

OBJECTIVE: Drive Website Traffic and Promote Raffle and

Prizes

TARGETING: Age 35-65, Caucasian, Household Income $100k+,

Presence of Children, and Net Worth of $500k+ in Los Angeles

SUBJECT: Enter Our 5th Annual Dream House Raffle

Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens

1/29/14 50,000 4,685 9.37% 813 1.63% 17.35%

CASE STUDY

REPORT & MEASURE CLICKS BY SPECIFIC LINK

Top Text - Links to home page 76

March 7 performers - Links to home page 179

March 8 performers - Links to home page 141

Groove performers - Links to home page 64

March 9 performers - Links to home page 97

Buy Tickets button - Links to home page 56

Bottom navigation bar - Links to home page 43

TOTAL 656

VERTICAL: Arts and Entertainment

OBJECTIVE: Drive Website Traffic and Promote Jazz Festival

TARGETING: Interest in Live Music, Travel Enthusiasts, and Jazz

Lovers in LA

SUBJECT: Don’t Miss the Arizona Jazz Festival March 7-9th

Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens

1/27/14 50,000 5,791 11.58% 656 1.31% 11.33%

CASE STUDY

For more information contact: Gary Morgan, CBS Local Account Executive Gary.Morgan@cbsradio.com 310-359-3034 (mobile) 323-930-5564 (office)