This is a survey to be conducted on Managers of an organization, this is an academic project and inferences have to be used only for academic purposes.

1. What do you understand by Oral Hygiene? (Tick more than one if required)a) Brushing regularlyb) Using Mouthwashc) Others, please specify

2. Which of these products you use to take care of your mouth? (Tick more than one if required)(a) Toothpaste (b) Toothpowder(c) Medical Products

(d) Mouthwash (e) Others (Ticklets, flossing etc)

3. What makes you use these products (Criteria of selection) ? (Tick more than one if required)

(a) Advertisement(b) Packaging(c) Utility(d) Certification by doctors/ medical associations(e) Availability(f) Others, please specify

Toothpaste

1. How many times do you brush your teeth in a day?a) Once b) Twicec) Thrice

2. Which brand of toothpaste do you use? (Tick more than one if required)a) Close-up b) Colgate c) Pepsodent    d) Oral-B e) Vicco  f) Others

3. Which attribute do you look for, when you buy a toothpaste? (Rank in order of preference from 1-5)

Prevention of tooth decay  Whiteness   Healthy tooth and gum Good foam Brand Name   Long lasting freshness 

4. Please rate the following sources of information in terms of importance when purchasing toothpaste(1 to 10) 1 means least important while 10 means most important

Not important Somewhat importantIn-store advertisingAdvertisements seen outside of shopsMemories of previous toothpaste purchasesInformation on packagingStaffFriend or familyProfessional advice i.e dentist or doctor

5. When purchasing toothpaste which two product attributes influence your decision the most? (please select your first choice as the attribute most important to your decision)

Most important attribute Second most important attribute

Price of the toothpaste

Its a familiar brand that you have used before

It's a regular type of toothpaste with no extra features such as whitening

Its a gel instead of a paste

The packaging i.e type of tube

It's made for sensitive teeth

It freshens breath

It whitens teeth

It provides total care for my teeth i.e plaque control, tartar control

6. How satisfied were you in terms of product effectiveness the last time you used toothpaste?

Very dissatisfied Dissatisfied Not sure Satisfied

Please select level of satisfaction

7. When do you feel the need to purchase toothpaste? (please select the answer which has the greatest influence on your toothpaste purchasing habits)

a) When it runs outb) When it is on offer or the price has been reducedc) When you see an advert for the toothpaste i.e on televisiond) When someone recommends particular toothpaste to youe) When a dentist or other professional recommends particular toothpaste to you.

8. On average how long do you spend making a decision on your toothpaste purchase?

a) Over a minute to two minutesb) Over two minutes to three minutesc) Over three minutes to four minutesd) Over four minutes to five minutes

Tooth Powder

1. How many times do you brush your teeth in a day?

(a) Once (b) Twice(c) Thrice2. Which brand of toothpowder do you use? (Tick more than one if required)

a) Dabur b) Colgate c) Vicco d) Others

+4. Which attribute do you look for, when you buy a toothpowder?

(Rank in order of preference from 1-5)

(a) Brand Name (b) Long lasting freshness

(c) Prevention of tooth decay (d) Whiteness (e) Healthy tooth and gum

9. Please rate the following sources of information in terms of importance when purchasing toothpowder

Not important Somewhat important

In-store advertising

Advertisements seen outside of shops

Memories of previous toothpowder purchases

Information on packaging

Staff

Friend or family

Professional advice i.e dentist or doctor

10. When purchasing toothpowder which two product attributes influence your decision the most? (please select your first choice as the attribute most important to your decision)

Most important attribute Second most important attribute

Price

Its a familiar brand that you have used before

It's a regular type of toothpowder with no extra features such as whitening

The packaging

It freshens breath

It whitens teeth

It provides total care for my teeth i.e plaque control, tartar control

11. How satisfied were you in terms of product effectiveness the last time you used toothpowder?

Very dissatisfied Dissatisfied Not sure Satisfied

Please select level of satisfaction

12. When do you feel the need to purchase toothpowder? (please select the answer which has the greatest influence on your toothpaste purchasing habits)

__When it runs out

__When it is on offer or the price has been reduced

__When you see an advert i.e on television

__When someone recommends particular toothpowder to you

__When a dentist or other professional recommends particular toothpowder to you.

13. On average how long do you spend making a decision on your toothpowder purchase?

__Over a minute to two minutes __Over two minutes to three minutes

__Over three minutes to four minutes __Over four minutes to five minutes

Mouthwash

Do you use mouth wash?

Yes

No

How many times in a day you use ?

Once

Twice

Thrice

Which brand of mouthwash do you use?

Colgate

Listerine

Others

Which attribute do you look for, when you buy a toothpowder?

(Rank in order of preference from 1-5)

Freshness

Protection from germs

9. Please rate the following sources of information in terms of importance when purchasing mouthwash

Not important Somewhat important

In-store advertising

Advertisements seen outside of shops

Memories of previous purchases

Information on packaging

Staff

Friend or family

Professional advice i.e dentist or doctor

10. When purchasing mouthwash which two product attributes influence your decision the most? (please select your first choice as the attribute most important to your decision)

Most important attribute Second most important attribute

Price

Its a familiar brand that you have used before

It's a regular type of mouthwash with no extra features such as fresh breath

The packaging

It freshens breath

It provides total care for my teeth i.e plaque control

11. How satisfied were you in terms of product effectiveness the last time you used mouthwash?

Very dissatisfied Dissatisfied Not sure Satisfied

Please select level of satisfaction

12. When do you feel the need to purchase mouthwash? (please select the answer which has the greatest influence on your mouthwash purchasing habits)

__When it runs out

__When it is on offer or the price has been reduced

__When you see an advert i.e on television

__When someone recommends particular mouthwash to you

__When a dentist or other professional recommends particular mouthwash to you.

13. On average how long do you spend making a decision on your mouthwash purchase?

__Over a minute to two minutes __Over two minutes to three minutes

__Over three minutes to four minutes __Over four minutes to five minutes