Allyson Sander

ContentsWinter.............................................................................................................................................2

Week 1 Total Hours: 14...........................................................................................................2

Week 2 Total Hours: 16...........................................................................................................3

Week 3 Total Hours: 17...........................................................................................................6

Week 4 Total Hours: 15...........................................................................................................9

Spring............................................................................................................................................11

Week 5......................................................................................................................................11

Week 6......................................................................................................................................11

Week 7......................................................................................................................................11

Week 8......................................................................................................................................12

Week 9......................................................................................................................................12

Week 10....................................................................................................................................13

Week 11....................................................................................................................................13

Week 12....................................................................................................................................14

Week 13....................................................................................................................................14

Week 14....................................................................................................................................14

Charlie Brown Reflection..............................................................................................................15

Allyson Sander

Charlie Brown Design Process

Winter

Week 1 Total Hours: 14January 7, 2015

All the paperwork required for my independent studies has been completed, processed, and accepted by the registrar. It’s amazing how much time I had to spend to complete all the forms and the legwork that went with it. I decided to pick up some books up at the Terteling library on campus to give me some additional helpful hints on poster design and developing a marketing plan for the Theater Department. I also began looking online for inspirational images relating to the production and the character’s themselves. I also looked at the poster designs for local theaters within the area to get some additional examples.

January 8, 2015I met with Joe golden today to talk to him about some of the ideas I had for the posters. More

importantly I was able to pick up a duplicate of the copy rights for the show and looked it over. That little paragraph is one of the most complicated and involved as I have ever seen. Just looking at it is intimidating. I was unable to meet with Kirsten Mast so I sent an email asking for assistance deciphering this enigma and to tell her about my progress in regards to the Charlie Brown marketing plan.

January 9, 2015Today I spent much of my time reading and taking notes on the books I checked out from the

library. The most helpful were the ones that provided tips for marketing ideas and ways to put together a marketing plan. I have included the notes I was able to take below;

As the production progressed the marketing plan will be revised to fit new needs. Shoot ads during rehearsals. Choose projects based in part on rehearsal success/ progress. First priority is preparing the trailer. A website will keep the public up to date on publicity film progress. Behind the scenes footage gives tidbits and adds excitement/ interest.

Market research

A pedestrian is asked to respond to ad concepts or stars image in a one on one interaction. Ask them what the ad says? How interested they would be in going to see the show on a scale of 1-5? The image would then be fine-tuned and corrected according to the responses of the audience.

Previewing and of target demographic

Market preview is set up and individuals are hired to study the reaction of the audience in connection with story and message. Visual take may also change and need to be altered print media does not however. Radio is less than ideal for the younger generation because they change the channels so quickly when ads come on. Ads for newspapers must be submitted at least 2 weeks before the opening weekend.

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The most often used form of publicity and marketing is the press kit which includes written material and polished print ad. (our press kit will also include production photos) everything included in the kit should capture the intended movie or theater production spirit. Video or electronic talent interviews and film clips also help with promoting the event using publicity. Marketability is what attracts consumers the possibility of generating interest, and memorability of product. The best time to conduct consumer research is the weekend because everyone has time and is out in public.

Break even analysis, I need to do that, I need to research cost, I also need to establish a budget.

January 10, 2015By the end of the day today I was able to finish creating some rough drafts for the posters and

send them to Joe Golden. However, I was unable to meet with Kirsten Mast to discuss the possible limitations and restrictions regarding the copy right form that I picked up from Joe Golden. I am also putting together a list of all the other poster designs that I need to organize for other events relating to the show. Most of this has to do with our participation with the nonprofit group Project Linus.

Image for MABD Facebook long screen and Instagram

Valentines Movie showing FB and Instagram

Blanket Movie Showing FB and Instagram

Tags for Blanket Baskets

Certificate award for PL winners

Blanket Making info Graph

Poster for play one for the younger generation and one for the older target groups

Take the poster and create different formats for FB Instagram and TV Monitor Screen as well as Program Cover

Thank You and VIP invitation cards use plates

Layout variations of the sidewalk chalk design

Graphic for blanket making parties including the Project Linus logo in the graphic

Week 2 Total Hours: 16January 12, 2015

I continued looking at images to gain inspiration for poster design. One of the books that I read had to do with graphic design and one section was dedicated to posters created for theater. Paula Scher’s theater poster style in particular was mentioned; they briefly discussed how she manipulated the text to add interest to her designs, which at the time was a revolutionary idea. The text was used in a similar fashion as an infographic and sat well with the other images that were used on the poster front. I continued reading the books and the notes are included below;

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Form a goal; increase the number of off campus and possible future student attendees who must also purchase tickets.

Places to put the posters or events to become involved with; Caldwell Public Library, Easter Egg Hunt Memorial Park April 4 th, Senior Center Monday-Friday 9am-3pm 1009 Everett St, Caldwell Recreation Building 119 Kimball, Canyon County Extension 501 Main St Friday March 27th So You Want to Sew, Girl Scouts, Boys and Girls Club, Local High schools including Idaho Arts Charter School, Encore Theater Co, K00545 Kiwanis West Val Medical Center, and Lions Club Wednesday 12 Golden Palace 703 Main St.

Continuity is important for ads meaning that the ad is consistent and has a repetitive appearance so that listeners remember it. (it does not necessarily mean that more ad time/space needs to be purchased or that you should become annoying like More Furniture for Less) Accumulative audience, the audience of the ad placements used in the campaign use cost comparisons to select media vehicles. Any ads or calendar updates for the Boise Weekly need to be placed in March.

When beginning a marketing plan one needs to first establish the objectives, starting with the overall marketing objectives which are the goals, then the advertising objectives also goals, followed by media objectives or the strategy, and finally the advertising media objectives which are the tactics. Any approach requires research to be conducted.

Any plan should match up to market area to media planning. DMA is a group of counties that get the majority of marketing form the same sources. MSA is a metropolitan statistical area census designated by the government. BDI (brand development index) and CDI (category development index) analyze sales by geography the percent of the target audience who purchase the product.

Ad to sales ratio = total ad campaign cost/total sales or revenue

You must determine who to reach, where to reach, when to reach, and how much to spend in order to reach. Pressure must be placed on target audience to go usually audience must interact with ad three times in order for it to be effective. Key element here is to interact with ad. Frequency especially in the last three weeks of the campaign is particularly helpful if the product has a limited time offer.

It was at this time that I began to work on the first draft of the marketing plan and I used one of the books I checked out from the library as a basis. I was able to photo copy a short section specifically relating to how to write a marketing plan and what needed to be included. The photo copy is on the page opposite this one.

January 13, 2015 I began working on some alternate poster designs that included character figures, mainly just

their shadows. This took quite a while to perfect. I also finished the rough draft of the marketing plan and sent it to Joe Golden and Kirsten Mast. While it is only a rough sketch of what needs to be accomplished I have everything that I would like to do included within it. It’s just not proper English all the way and some parts like the media schedule, calendar, and budget are missing.

January 14, 2015

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I was finally able to talk to Kirsten Mast about the copy rights, which helped to clarify a few things. I was able to show her some of the shadow designs I developed for the posters and she thought that, although they straddled the fence that they should be alright. However she did suggest that I sent the copy right holder an email with the images attached and ask for permission to use them on the poster. She did think that it might be better to use the actors from the play as the models for the poster. That way no copyright infringement would occur. I don’t really like that idea because it reveals the costuming, although there can be little variance in this particular show I don’t really want to reveal that until we open. It is also difficult because we don’t really have any costumes that we can use. I also asked if it would be a copyright restriction if I used Shultz signature on the chalk drawings. She said that it should be alright unless the writing was certified as a logo much like Disney. However Shultz’s signature doesn’t have a copyright sigh after it so it should be okay. I also asked her about using Project Linus’s logo on the play posters, she suggested that I contact them and ask for permission but she saw no reason for them to refuse.

I met with Joe Golden afterwards and informed him of my progress regarding the copyrights. I called Project Linus and asked about the possibility of using their logo on the poster because of our planned participation with their organization.

January 15, 2015 I talked to Dona Aten who is the local South East Idaho Project Linus Chapter Coordinator and

told her about the possible Project Linus competition. She was very helpful and gave me plenty information about the nonprofit group. She was also able to inform me that the blankets that they needed the most were for teenagers and that patterns for the blankets could be found on their website. www.linusidaho.org She did want to avoid tied fleece blankets, I later discovered the possible reason for this was that the width of the blankets would be too small for teen if the fleece had to be cut to be tied. The only way to get around this would be to have tied squares of fleece.

There are several reasons why I think that Project Linus is an important part in the marketing of the Charlie Brown production. The top of which is that it helps to target our selected audience; students with a desire to learn and involvement in their communities. 4-Her’s, Key Club, Boy’s and Girl’s Club, and Girl Scouts are all likely to participate in order to assist a good cause. It will also encourage on campus clubs to become involved and we are more likely to receive support from local businesses to help sponsor us and award prizes to the winners. It also provides contributors with a chance to learn a new skill and provide community service.

I did forget to ask her if there was a location that would consider donating materials to make blankets for the blanket baskets or if they already had materials that we could take to make the blankets with. We also need to work on reaching out to the community to donate supplies to make fabrics.

January 16, 2015 I continued looking for images to use on the posters or for the social media that could be posted

on the Facebook Page.

January 17, 2015 I worked on creating some poster images that Scarlet Masque could use for their Thespian

Freeze Out! I made several versions in which they could be used for Facebook and Instagram. I also sent the designs to Randall Post who controls the social media marketing pages at the College of Idaho.

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Week 3 Total Hours: 17January 19, 2015

I worked some more on developing the marketing plan so the sections that I started have been completed to grammatically correct and polished English. At least to the point where it can be achieved by me, some important sections are still missing such as the budget and the media release schedule.

January 20, 2015 I met with Jordan Rodriguez in the Marketing and Communications Department at the College of

Idaho to discuss various elements of the marketing campaign, including the poster designs. He gave me lots of important information. The college typically uses press releases to get the word out about the College of Idaho Theater Departments productions. These releases tend to be submitted 2 to 3 weeks in advance before the actual event. He suggest that if I wanted to advertise You’re a Good Man Charlie Brown with a side note to our involvement with Project Linus I would probably want something ready and submitted by the first week of March. The press release should also include some promotional photos of the actors that could be posted to the online website and sent along with the press release. These would have to be high quality production photos. He added that if I wanted to feature the participation of the Theater Department with Project Linus I should submit another press release as soon as possible.

I also express some of my concerns getting the campus involved with the project. And he suggested that I talk to members of Student Government and Senate as well as Student Affairs Coordinator Savala Smith. He suggest that if I needed to print any posters that I go the Mail Center on campus as they give good rates. I showed him some of the poster designs and he really like them although voiced concerns about the copyrights. I told him what I had been told by Kirsten Mast and he noted that they needed some of the proper logos before they could be used. He sent me an email containing the needed files although I found that one of them when I opened it later couldn’t be viewed on my computer. The poster also needed to include the time, date, and place for the shows and any other key information. He also suggested that we include a link to the website that provided additional information and links to purchase tickets, view the theater department home page, and some social media links. I added that for the posters designed for the younger generation I would also like to include a QR code and a # hashtag. He liked the idea and added that if I could complete the press release for the production in advance I could use the College of Idaho webpage as a marker until it came closer to the opening week when it would be moved to a front page story.

I mentioned that I would like an individual hopefully one who was a freshman to blog about the production. He suggested talking to Haley Gantos one of the official College of Idaho bloggers who also happens to be involved with the Theater Department. Although she was currently involved in a study abroad he suggested that I try to contact her and ask her.

He also gave me the dimensions that I should use to advertise using the TV screens around campus. They are 1920x980 pixels and can be submitted in jpeg or png format to jmorken@collegeodidaho.edu and cc it to him at jrodriguez@collegeofidaho.edu. He suggested that if we wanted to we could use a sandwich board and place it out in the front lawn. I proceeded to ask him who to talk to about using sidewalk chalk and he suggested talking to Saval Smith once again. He thought that I might have to use an events registration form but was unsure.

I did forget and I only remembered later that I had also needed to ask him if there were any companies in particular that I should ask for donations as prizes as part of the Project Linus Challenge.

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After my meeting with Jordan Rodriguez I headed over to Student Affairs to talk to Savala Smith, however I discovered that she would be away until Friday so I made an appointment to meet with her at 1 o’clock that day. I learned that the College often organizes and submits press releases but does not take out ads in the newspaper. Any way after talking to him I have been put off the idea of purchasing ad space in the paper. Even if it is easy to submit your ads quickly, you also should be wary and check to see if what you paid for has been delivered.

January 21, 2015 Talked to Kirsten Mast to give her the latest update. I don’t think I got a chance to mention this

but I was able to talk to Landis Jurd about the Charlie Brown desserts for the week of the plays performance. They are going to do it for free he just asked for a reminder when the play opened which is very exciting indeed.

I made a trip to the Mail Center to get price quote on posters. They were very helpful and I was told that for an 11x17 poster using standard paper it would cost 18¢ per page. The image could be sent to kmcelroy@collegeofidaho.edu and you could choose whether or not to make a copy to see how it printed. Once the approved the poster could be charged to a clubs account or it would be paid upon receipt.

I stopped by the Scarlet Masque booth in McCain to check out the leaders of the Thespian Freeze Out. I also made a quick graphic with the Thespian dunk leaders at the close.

January 22, 2015 I attended the Thespian Freeze Out and there was a good crowd all together they were able to

raise around $300. I find that impressive and three of the participants had to wear costumes. I called Project Linus back because I had yet to hear back about being able to use the logos on the posters. I talked to Carol who asked that I send her the marketing plan with any additional information. Although it was still a rough draft with parts missing but everything concerning Project Linus was there.

I didn’t have anything else to do so I decided to read the last book that I had borrowed from the library;

Concerning the types of posts that you make you should be interesting, make it easy to read, share, or remember, make people happy, earn trust and respect. They talk because they like you and your stuff, talking about you makes them feel good, they want to look smart, they like to help people, they want to feel important, we feel connected to the group. One thing you should never do is over expose your media. It will become mundane and unimportant.

When working with social media you should establish your talkers or who, the topics or what or a reason to talk, the tools or how to spread the topic further, taking part or how/when you join the conversation, and keeping track of what is being said about you. Word of mouth marketing has been around for a while and it is the least expensive source of new customers. Consumers look for options of those who are most like them individuals who are similar to the group.

Page 57 scanned covers information concerning social media.

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In selecting talkers you must identify the ones that have the right tones. Once you select your talkers, communications channels must be created to be able to reach them regularly in order to give them new topics to talk about and keep them motivated. The talkers should have passion, credibility, connections, and opportunity to post and use the information that is given by the marketers. Any data that is given to them should be detailed progress reports such as company news. Make it fun and always say a personal and public thank you to them, recognition of their efforts is very important. A mistake people make is to drop the topic and not keep up with it. If you are still doing it you should still be talking about it, don’t let it fade out. One of the best methods is to partner with a charity. They come with their own built in community network of talkers and doers. If you partner with them everyone will start talking about you. When the cause is an unusual one or is part of a local group the word of mouth will fare much better due to its unique nature.

Tools that can be used include popular blogs, Viral emails which have a questionable character, and the product review sites on the internet. Feel free to ask people to spread the word by putting a “tell a friend link” at the bottom of an email. You could also give handouts. Make it exclusive so that they feel more important. By keeping parts of the product a secret you can also give sneak previews to get your audience excited. You should also join the conversation by using standard search engine websites and then searches that specifically look at blogs. Two such websites include Google search blogs and Technorati you could also sign up to get notifications when you are mentioned. Reply and respond to people who comment about you, thank people who say nice things, fix any problems that people mention, and make people happy by joining the conversations.

January 23, 2015 I met with Savala Smith who works in the Student Affairs office to discuss parts of the marketing

plan which included Project Linus, school visits, and element of the planned use of outdoor advertising. She was very helpful and offered to help get some of the sororities involved with the competition that involved Project Linus. She also provided me with a special events form to fill out to reserve the space for any events I wanted to put together. I was informed that the same sheet could be used to apply for multiple spaces for multiple events as long as all the information was there. I would need to complete the paperwork 2 weeks in advance before the first room reservation. She also suggested if I wanted her to send an email to the sororities I should include in that email exactly what they should know. In regards to the sidewalk chalk the pavement outside of McCain was good but if I wanted to use it elsewhere on campus or use the kite in the tree I would have to talk to special events.

She recommended that I contact the executive or program council to ask if they would consider an additional event in conjunction with Project Linus. She said I could also approach senate but they need at least 3 weeks’ notice.

After I was very excited so I made a quick visit to Joe Golden’s office to tell him about the progress I was making. He informed me that he was planning a meeting with Delpha, the costumer, to see if we had enough to do a quick photo shoot.

I called the Caldwell Transportation company and reserved a bus for the Project Linus National Make a Blanket Day at the Karcher Mall in Nampa on February 14th. I am concerned because that day also happens to be Valentine’s Day and students may have already made plans to do other things. It would also be a good PR event if the College would like to take photos of CofI students helping to make the blankets. I also sent an email to Miguel RoblesTapia with the Executive Council and also to the

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Program Council. I hope they respond soon. I received a quote from the Caldwell transportation and they charge $75 per hour from the beginning of the service to its end. Concerning the school visits if I could arrange to get the schools here using their bus contract it would be 25$ per hour.

I also researched the cost of some Project Linus Blanketeer patches that could be used as a part of the winners certificate. I managed to find them online and they can be purchased for $1.75 paid in advance and they would arrive within 2-3 weeks.

January 24, 2015 I talked briefly with Anna who is a member of the College of Idaho Film Club and she said that

they were interested in putting together a movie night for Charlie Brown. However I need to develop that line of inquiry much further. I have yet to contact Haley Gantos the student that Jordan Rodriguez suggested that I ask to blog about the play and its progress.

Week 4 Total Hours: 15January 26, 2015

I called Carol with Project Linus and she sent me the logos that I could use on the posters. It’s so exciting. I'm still hitting a block with the posters but I did finish writing down the list of all the images I needed to create it looks very intimidating. There is still no reply from Miguel the Executive Council or the Program Council which is distressing. I can say that I am feeling the pressure. Time is too short now but maybe later I will be able to make a video to advertise Project Linus and the spring show.

January 27, 2015 I am debating whether or not I should send an email that has the event info for the Make a

Blanket Day at the Karcher Mall. I reread some of the notes I took relating and the one about the theater posters caught my eye. It really inspired me so tonight I am going to be working on the poster and try to use the text to make the image and not just complement the text with an image. One thing I forgot to add to the list was the selfie wall but I will have to focus on those later in all probability. Some ideas I have for that however are the brick wall, a large Charlie Brown cutout, Snoopy’s dog house, The Doctor is in booth, Schroder’s piano, and Linus’s blanket cutout. I also need to go to Campus Events in Batchley to ask about using chalk in areas outside of McCain.

I finally got to message the perspective blogger;

Dear Haley Gantos,

As you may be aware the College of Idaho is working on the spring production You’re a Good Man Charlie Brown. I am working on putting together a plan to help market the production and increase the interest of individuals off campus. I would like to know if you would be interested in blogging about the production once you return from your study abroad. Please let me know as soon as you can.

Thanks,

Allyson Sander

It got too late to work on the poster but the idea is still in my head, I think I am on the verge of panic.

January 28, 2015

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I talked briefly with Kirsten Mast and she asked how I was doing, we talked about with how a beurocracy is designed one is constantly having to network to avoid having to run around. Networking also helps to decrease the amount of time that one has to spend completing a task. She also suggested that I set some goals to help determine the success of the project, such as what qualities would determine a good opening week number, of course one of which would be the number of people involved. Talking with her also made me note that I needed to create a form for Project Linus entries of the blankets to determine the winners. I did ask the front desk at McCain if they could accept the blankets and they said that they would love to. I also need to find a panel of judges to help me with the blankets. I did review the chalk with Savala and I do not need permission to do it in front of McCain. She also forewarded the email to the sororities.

Stopped at Batchley for special events they said that they had sandwich boards but knew nothing about chalk. They suggested that I go to facilities where I talked to Melissa Hatchett and I got her card. She said it was okay with chalk in front of Simplot, Jewette, and Langroise. As to the kite she suggested that I call few days in advance so they could get things organized and bring ladder to put kite in tree. A note about the kite it needs to be bigger than usual so it can be seen.

I also need to look into getting people to sign up to the event.

January 29, 2015 Talked briefly to Joe Golden about the progress. I answered several emails asking about the

event which is amazing. I was able to talk briefly to Haley B. and she said she would love to blog for the play. I thought of another idea once we have actors in costume to have snoopy with a quote bubble above his head saying the name of the play.

January 30, 2015I worked on putting the final presentation together. Sent a rough draft of the press release for

the Karcher Mall trip to Jordan Rodriguez.

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Spring

Week 5I began reaching out to the community to encourage attending a trip to the Karcher Mall to

assist in making blankets for Project Linus. As a part of this I was asking senate and the executive council for additional funding for a movie trip afterwards as the event date coincided with Valentine’s Day. Through my efforts I was able to get some interest from a campus sorority Kappa Kappa Gamma, I also contacted and was contacted by Justin Dalme communications specialist at the College of Idaho. He was interested in a possible web article about Project Linus and added the event to the college calendar. I had sent a rough draft of the press release to Jordan Rodriguez and he replied with his draft which I proceeded to make some corrections to. I also noted the fact that Justin Dalme might be interested in seeing the press release as well.

Week 6I was contacted by a representative of Kappa Kappa Gamma who provided a list of students who

were interested in attending Make a Blanket Day at the Karcher Mall. The press release was submitted through various channels, the Coyote Calendar listed the event, digital billboards listed the event information, and a campus wide email was also sent out. I met with Justin Dalme to talk more about Project Linus and my ideas for a Blanket Drive competition. I was also exploring the possibility of organizing a movie showing “Happiness is a Warm Blanket Charlie Brown” with the help of Savala Smith. Another email was sent out that included the names of the individuals who had emailed me to attend the event. I also met with Evangel President of Scarlet Masque about the event, she included the event information she sent out a club email to the members about upcoming events. I called Donna Aten the local Project Linus Chapter coordinator to inform her that we were coming. I also ran the idea of a blanket competition by her and she made the suggestion of making fleece blankets as they took less time than other types of blankets. I went to watch the practices for You’re a Good Man Charlie Brown and talked with Jack Morrow and Austin Murray who both played the part of Linus. I wanted to make sure that a representative of the show was there to help make blankets. Jack Morrow said that he had signed up and was planning to go to make some blankets. A final list of all the attendees was released the day of the event. In the end 15 out of the 26 who signed up actually went, I later discovered that there was a party the night before and it was unlikely that they would be able to come. All in all everyone had fun making blankets for Project Linus and it was a good event. Channel 7 was there and I volunteered to be interviewed. As such I was able to promote the spring play and the college of Idaho, getting the news out and about. http://www.ktvb.com/videos/news/local/community/2015/02/14/23437505/

Week 7This week I am going to focus on finalizing a media schedule and budget, it looks like I may not be able to do a video showing owing to the cost that it would entail. However I may be able to convince another club or community to help sponsor the event. I am worried that my involvement with Project Linus will detract from my focus which is You're a Good Man Charlie Brown. I am going to start calling some local businesses to see if they would be interested in making some donations for prizes. I also started pushing the play information out to outside sources in order to get them listed. I contacted Donna Aten to let her know that I had posted the pictures that I had taken at the Karcher Mall on Facebook. I also came in contact with the publisher of the Caldwell Perspective Chantele Hensel. I was able to ask her to publish an article about the Blanket Competition in their newspaper. Information about the Blanket Drive was

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sent to the campus community through the newsletter. http://issuu.com/caldwellperspective/docs/march_cpn_issuu

Week 8Finished the draft for a campus wide email concerning the competition, it was really difficult

trying to narrow down the information that was needed. I also finished the digital sign for the Blanket Drive. I also asked that an announcement be made during the basketball games about the Blanket Drive in order to get the word out. I finally finished the marketing plan for You’re a Good Man Charlie Brown which included the budget. I also began emailing program council representative to gain funding for the supplies to make blankets during the Blanket Parties. Joe Golden had a few questions that he wanted me to check up on and I was able to answer them. We had a brief meeting, in which it was decided that school trips would not be feasible since it was too late in the process to get them set up. I finalized the email that would be sent out to the students and forwarded it to other organizations that might be interested such as 4-H, Girl Scouts, Kiwanas, Quilters, Sewing Guild, and Cotton Club. I also talked with Joe Hughes about the possibility of using blankets in a pregame event during the Basketball Games. Unfortunately this was not possible as there was already something scheduled. I also had a brief chat with the cast about making posts on Instagram and Twitter using the #cofipl and #coficharlieb. I answered some questions that Chantele had about the information I had sent particularly about the photo to use in the article. I was contacted by a Girl Scout troop leader for more information about the competition which I sent. I talked with Jen Nelson about putting forward an idea for a Residential Life project for the dorms. She stated that she would be interested and I sent her the information which she promised to bring up during the next meeting. I sent the formal request for Program Council for the funds for the supplies which amounted to $200. It was responded to quickly and the funds were received. I continued calling to ask for donations to give to the winners of the Blanket Drive and it was a very taxing process.

Week 9I began work on reserving rooms for the Blanket Parties and met with Kelly Sullivan in the Events

Coordination office to review some points of confusion in the reservation of the rooms. The request was later confirmed and the rooms reserved which included the gym at the time. I was thinking of having event entitled Blanket Games however that did not work out and I decided not to move forward with it. I was contacted by another group of Girl Scouts who were interested in participating in the Blanket Drive and I sent them the additional information that they had requested. I had also sent an email to Marty Holly about the Blanket Drive in order to encourage participation from the athletes and coaches. She had responded and forwarded the message to the coaches to look at. I received a newsletter from Project Linus mentioning our Blanket Drive in conjunction with the spring production of You’re a Good Man, Charlie Brown. The pictures that I took at the Karcher Mall were also posted on the Project Linus Website.

I finished collecting all of the donations for the awards from the businesses and I fished writing the press release for the spring play. At the same time I was also working on a press release for the Blanket Drive, I wanted to give it a more personal touch so I interviewed a student whom had told me that she had received a blanket from Project Linus. We ended up not using it in the official release but it provided valuable insight. It was then that I discovered that a mistake had been made concerning the dates, I had used the College Calendar and not the theatre webpage to look up the dates for the shows. These were not the correct times the cost was also different and needed to be corrected. I worked to make sure that the websites had the correct information. I also began to send emails out asking for Project Linus Judges so that a winner could be selected as recommended by Joe Golden. I worked on

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arranging the photos to be taken for the poster pictures to be used as the costumes had been completed for Charlie Brown and Lucy. I was scheduled to work that night so it was doubtful that I would be able to attend. I attempted to meet with Kasey Allen who in a key supporter of Yotefam to encourage student participation in the Blanket Parties during the last three days before spring break. An email was sent to Vorhees dorm members concerning the Blanket Drive.

Week 10I ended up getting sick on the photo date so I could not work instead I took photos for the

poster. The lighting for some odd reason was very harsh in the room and I kept ending up with photos where the retina was white instead of its usual red self. In the end however I was able to get two decent shots that I could use for the poster. I asked Joe about the press release as I did want to get that up as soon as possible so I could put a QR code on the poster. That idea did not pan out however although we were able to get the story up. I was able to use the link to the page in the various event register websites that were available for the area. I did have a few questions about the purchasing process and how that should be set up prior to my spending. I had five prizes available however I was concerned that the one from the Sweet Spot would not be sufficient as a stand-alone prize. I decided to continue pursuing the Pita Pit as an additional prize to be awarded. I received the final draft of the press release with all of its edits. Met with Joe to discuss how to purchase the blankets for the Blanket Parties and the other supplies for the marketing plan. Kasey Allen sent out an email talking about the Blanket Drive with the information surrounding the Blanket Parties. I was very distraught to learn that no one had RSVP for Blankets in Vorhees so I did a lot of crying, signed up for the event, designed a post for the event, sent the post to Randall Post to post, emailed the people who attended or wanted to attend the event at the Karcher Mall and Kasey Allen and Clayton Kline and went to class. It was successful we had several people come in whereas before no one had RSVP and all the blankets approx. 10 were made all by different individuals or different groups of individuals. I worked with Savala to have the funding sent to the Theatre Department at Clayton Kline’s suggestion. I prepared another email to be sent out to the campus specifically about the Blanket Parties that was scheduled to be sent the following week. The press releases were finalized and edited and graphics were needed as a part of the process.

Week 11I was contacted by another RA from Anderson who was planning to organized a Blanket party as

well. I provided her with some additional information that she asked for as well as requesting pictures. I drafted a digital sign for the Blanket Parties which I sent to Randall Post to look over. I also worked on the drafts for Charlie Brown and sent them to Joe Golden. He suggested a cleaner Chevron and asked for a meeting to discuss the poster in more detail. I was unable to meet until later in the week however. I made the changes the Randall Post suggested and sent them to Morken and Dalme. Information about the Blanket Parties was sent out to the campus in the communications email and a campus wide email. A press release was also sent out to the general community about the Project Linus Blanket Drive and Blanket Parties at the College of Idaho.

I got a little too excited for this part of the project and lost a little focus. Jordan Rodriguez had emailed me about getting something set up for the digital signs and finalize the posters so that they could be put up. This was also at the beginning of the Blanket parties in McCain during Midterms week. As such there wasn’t too many people there when the camera showed up. I did post on my Facebook that they were coming and got one student to attend. http://www.scrippsmedia.com/kivitv/news/Blanket-drive-underway-at-College-of-Idaho-296805531.html However the meetings about the poster with Jordan Rodriguez is where I got carried away. I neglected to inform Joe about them and that was a big mistake on my part. Met with Joe to get

Allyson Sander

some of his thoughts and made a draft and sent it to him. I proceeded to edit and send him several drafts with the corrections he wanted. The final draft was established and printed and sent as a PDF to provide a more centered image.

Week 12Over the week break I worked on the kite to put in the kite eating tree and contacted Melissa

Hackett for help putting it into the tree. I contacted Jordan Rodriguez about sending one last campus wide email about the play and Project Linus. I sent an email to Landis Jurd at Bon Appetite reminding him of the approaching dates of the spring play and to make some Charlie Brown deserts. I sent an email to Joe Golden with some final questions to which he responded. I also began emailing the judges to find out what times they could meet to judge blankets and reserved a room for that purpose. I was also following up with some of the participants for Project Linus to get all the entries submitted and catalogued. I was also working to relocate some of the blankets as they had become quite numerous and the McCain Front desk wanted them out of the way. Which made me very happy to hear at first and then not so much for them. I was also having some difficulty with the kite staying in the tree so I asked maintenance for some assistance. Joe Golden wanted to work on the program for the play so I sent him an edited file as he did not have access to Photoshop or the adobe programs to edit the file. I also asked Jordan Rodriguez to make sure that the posters sent out to the schools by the admissions department included three in particular.

One of the questions I had talked with Joe about included announcing the winners at the play. However since it was so close to performance week this course of action was decided against. I failed however to correct this with Jordan Rodriguez before he sent out the last campus wide email still stating that the winners would be announced at the play. So that had to be corrected.

I was also able to commandeer an individual from campus safety to help me put up some posters around the town and give thank yous, and ticket vouchers to the various businesses who donated to Project Linus. I met with the Caldwell library supervisor when I went there and was eventually able to put up the poster on the wall. There were some restrictions that would have prevented the poster from being shown usually, she was also a Peanuts fan.

Week 13I was able to finalize the room reservation for the blankets. I noticed however that some of the

lights were out so I had to put in a work order request to have them replaced so the blankets could be easier to see. I briefly attended an Easter egg hunt to pass out some of the flyers I think I could have done better as a part of that I was thinking of using chalk to draw and advertise. I decided to check with Kirsten Mast to make sure that it would not be considered vandalism. The kite had seen its day and if that wasn’t bad enough it was also shedding all over the lawn. I took it down had a chat with Delpha got into the fabric closet found the perfect items and made a new kite to be put into the tree once more. Although it was smaller it definitely looked better than the other one had especially after two weeks. The blankets were judged by the cast and a relatively simplified version of voting was used and then was judged by Project Linus which had only one difficulty due to the difficulty of contacting one of the judges they were unable to make it. However all blankets were judged given prizes and taken to the drop off site at a local hospital.

Week 14I had finished with most of the electronic communications at this point. I began to focus on the

use of chalk art. I did not take pictures of the art however I trust you at least saw one. I was practicing the principle expressed by Tibetan Mandala art in exploring the impermanence of everything and how

Allyson Sander

children grow up so fast. Haley Gantos finally blogged about the play. I gave the kite to the Caldwell Library. Then it was reflection time.

Charlie Brown ReflectionI am satisfied with the results of the marketing campaign turned out, the show was a lot of fun

and a lot of people attended including a few from off campus. I had a lot of fun putting everything together and it was a challenge that provided me with a lot of practical experience and expertise. There are a few things that I would have done differently but that is typical of every project in retrospect. I believe I completed all my goals and objectives listed in the marketing plan that was developed.

I am very proud of the way that I communicated through email and over the phone with the various businesses who participated and were impacted by the marketing plan. Although most of my time was spent on this it was worthwhile and provide valuable insight in the interactions with various personalities and people. It was also the most exhausting part of the project sending up to five emails within the day and attempting to respond as quickly and clearly as I could. It was because of this I was able to accomplish many of my goals and connect with individuals in the surrounding community.

One problem that I ran into nearer to the end was the over emphasis of the Project Linus aspect of the campaign. I agreed with Joe Golden’s assessment that Project Linus at the end had overcome the show in its marketing presence and needed to be deemphasized. I would have liked to be able to focus more on the play especially the week before Easter. I believe I missed an opportunity, although it was not listed in the marketing campaign, to make local churches aware of the production. Especially since some of the Peanuts comic strips contain religious references. I would have also liked to put the posters up in locations outside of campus sooner in the week that I was able to.

An issue that had to be countered was the “announcement” of the winners during the play, although I had stated in the plan that this would be the case it was determined that the blankets would have to just be put on display. I failed to correct an email that I had sent much earlier in the week to Jordan Rodriguez and received a justifiably frustrated email from Joe Golden. To which I apologized and cited the marketing plan, stating that I had acted under the entire campaign under this assumption, and promised to correct it. In our meetings the marketing plan was not approved as a whole, some parts proved to be too late or impractical to implement. What this instance in particular taught me was that in these cases I would need the marketing plan reviewed, edited, and written comments made on particular sections. It was around this time that I was rereading the marketing plan to remind myself of what individuals I wanted to target and who I wanted to contact. It was especially difficult as I was attempting to resist the urge to get the word out to everyone. By reviewing the plan I was able to realign my efforts with who I wanted to attract and who would be interested in attending.

The ideas with the poster also changed in the development process when working with Joe Golden. Many of the ideas that I had including the hashtag and QR codes were eliminated and other elements such as the play information and theatre webpage were added. Working for someone to develop a poster is definitely more difficult than designing it yourself. The series of revisions and various drafts was a challenging process. In the end I liked the final version the best. I especially liked how I was able to tie in the recent addition of football to the College of Idaho to the poster and to the comics. I think by using that image I was able to connect to football enthusiasts. I was also able to maintain consistency throughout the campaign with the use of similar font. I stuck with Comic Sans and Cooper Black when creating most of the informational banners. I do regret not creating a digital sign for the spring production but that was handled by Jordan Rodriguez so I did not see the need to make another

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one. Some of the reasons I choose these two fonts was because Comic Sans was similar to the handwriting of Charles Schulz and Cooper Black was used by Project Linus. I ended up using Cooper Black for the Poster as in my opinion it looked better than Comic Sans.

I think my biggest mistake in the development of this marketing campaign was not to include some form of metrics for determining the success of the project within the marketing plan itself. It was especially difficult as previous records of shows attendance and especially for that of musicals were not readily available. While there was a general idea of how many people attended and how much was made during the shows there were no records stating the exact numbers. In addition when using social media for the performance I was restricted to my own platforms on Instagram, Facebook, and Twitter. This was especially difficult as I had only recently joined these networks, I was able to however connect with Randall Post the social media specialist at the College of Idaho and utilize their pages to promote events. I was previously unaware at the beginning of this campaign of sites such as Blitzmetrics and Klout. It would have helped me as far as measuring the social engagement of my posts on Instagram and Twitter even though my viewer base was small.

Here is the link for all the images used in the marketing campaign and my photo album for the practices; https://www.flickr.com/photos/117235447@N03/sets/72157651933283648/