PowerPoint Presentation

Video Outlet Proposal February 2013VIDEO

Bottom Line: Sites that utilize the power of video increase their market share and viability dramatically, with over 5 times the retention using text alone.By providing a video source for consumers, non-profits, partners and advertisers, Causes is poised to increase its exposure and online presence vastly with the intense increase in video sharing, currently at hand.

Various non-profits (i.e. Make-A-Wish, Charity: Water) and other online civil change sites have already been utilizing the power of video to propel traffic and user-generated action, increasing their exposure, revenue and user base simultaneously. Pitch Outline

The value in having a video outlet for Causes is immense. With the proper optimization, Causes Video can serve as the key player in user-shared stories of inspiration, partnership and civil change on the internet, worldwide.Exposure & Optimization

Video production and development has never been more cost-efficient and effective as it is today. By utilizing a small, non-union crew along with an established post production team, Causes is in prime position to produce a steady flow of content without breaking the bank. On average, a 2-3 minute promotional video would be developed, shot and delivered costing over $25,000. With our Causes Video budget in place, costs are cut by almost 50%, without compromising style, quality or production value. Budget & ROI

A video platform gives Causes the chance to increase its reach by over 50%.Opportunities for growth range from mobile and email results, to a dramatic increase moving promotional items, increasing outreach, awareness and customer action. Promotional Expansion

In ConclusionCauses is ready for the development of a video portal that would increase access, usability and traffic, launching civil change and customer-driven action to new heights. While keeping costs low, Causes will be able to benefit greatly from a small investment to grow its video presence online. Causes can expect a dramatic change in customer interaction by taking the first steps into the video world. With the proper optimization and promotional push, Causes Video is poised to become a recognized source for social change media.

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