TRANSFORMING THE NONPROFIT SECTOR

Cause Effective strengthens the nonprofit sector by increasing the capacity of nonprofits to build sustainable communities of supporters. We provide carefully tailored counsel to help nonprofits diversify funding, raise more money from individuals, activate boards of directors, and get the greatest value from special events and anniversaries so that they can achieve long-term, community-based change.

2012 BOARD OF DIRECTORS

Ms. Lili Brown (Chair) Chief Advancement Officer, Expeditionary Learning Schools

Ms. Nina Kontos (Secretary) Manager, Executive Internal Communications, Google

Ms. Roopa Mehendale Foley Managing Director, Barclays Wealth

Ms. Yvonne Moore Chief of Staff & Chief Operating Officer, Abigail E. Disney

Ms. Gabriella Polur Business Manager, TIAA-CREF

Ms. Christine Ratnam Consultant

Ms. Claire Scanlon Vice President, BNY Mellon

Barbara Brizzi Wynne, Esq.

EMERITUS BOARD MEMBERSMs. Patricia Jenny Program Director, The New York Community Trust

Lata N. Reddy, Esq.

Ms. Anita Nager Philanthropic Consultant

Jeffrey S. Trachtman, Esq. Partner, Kramer, Levin, Naftalis & Frankel

STAFFJudy Levine, Executive Director

Gregory Cohen, Senior Associate

Susan Gabriel, Senior Associate

Sadia Kalam, Project Manager

Shyla Rivera, Office Manager

Walter Wells, Administrator

2012 PROGRAM REPORT30

CAUSE EFFECTIVE 2012 BY THE NUMBERS:

1,400 nonprofit leaders inspired through Cause Effective’s consulting, coaching and training expertise

OUR CLIENTS SAY...

THE LASTING BENEFITS OF CAUSE EFFECTIVE’S WORK IN 2012:

“Development strategies that are working”

505 EIGHTH AVENUE, SUITE 1212 NEW YORK, NY 10018 (212) 643-7093 www.causeeffective.org

OSSINING CHILDREN’S CENTER a trailblazer in high-quality early childhood education for over a century, serves families representing the diverse cultural, ethnic and economic mix of the greater Ossining area.

While OCC’s board of directors was dedicated and engaged, not everyone on the board saw fundraising as their responsibility. OCC sought out Cause Effective to effect a cultural change in which everyone on the board would buy into fundraising.

Cause Effective helped the board form its first-ever development committee, which analyzed OCC’s historical sources of unrestricted income and built a solid plan of annual fundraising and cultivation activities. The development committee established board fundraising goals, and guided the rest of the board to understand that “fundraising is more than just events – it’s year-round relationship-building,” explained OCC Development Director Shawn Cribari.

Cause Effective’s emphasis on celebrating incremental successes in fundraising (like making a call to get that crucial first meeting) also gave board members the confidence, little-by-little, to take more fundraising initiative. Cause Effective’s one-to-one coaching and understanding of “how to engage someone as a leader who didn’t think they could be a leader,” describes Shawn, resulted in two previously fundraising-shy board members stepping up to cultivate and solicit their contacts.

“Fundraising is scary for most people. They don’t want to do it – but they do believe in the cause,”reflects Shawn. With Cause Effective’s help, the board moved from about half its members active in fundraising to the entire board taking fundraising initiative. Total raised through new board-generated efforts? $270,000, more than double the year before.

And, most importantly for the long term – OCC has a new board-staff fundraising team with energy, power and reach.

WOMEN FOR AFGHAN WOMEN has been dedicated for the past 12 years to securing and protecting the rights of disenfranchised Afghan women and girls in Afghanistan and New York. When WAW approached Cause Effective, its programs were growing faster than its infrastructure, most specifically the ability of its board of directors to effectively govern the organization.

“WAW had a small, working board that didn’t know what decisions were staff’s and what were the board’s,” remembers WAW‘s Executive Director Manizha Naderi. “Cause Effective helped us understand how to transition to a professional board that knows its boundaries.”

WAW also knew it needed to diversify its donor base to replace foundation funding that was starting to dry up. “While we had individual donors who contributed every year, it wasn’t strategic and it wasn’t planned,” explained Manizha. “We didn’t know what donor stewardship meant.”

Cause Effective helped WAW leaders to prioritize and focus their fundraising time. “Cause Effective helped us devise a strategy to upgrade donors and re-engage lapsed donors.” Manizha continues

“We now understand that fundraising is about cultivating relationships with everyone who walks in the door.”

Cause Effective also encouraged WAW to reach out to its loyal donors and find out more about them. In the process, WAW leaders invited a man to lunch who’d given $200 a year to the cause for the past five years. As a result of being more engaged, this year he’s given over $6,000 to WAW’s appeals and hosted a house party.

Overall, WAW’s individual donor fundraising raised almost $80,000 from over 300 donors in 2012 – almost three times more than the prior year. And with two new members recruited, WAW’s board is well-poised to assume its role as WAW’s primary ambassadors.

IN 2012 CAUSE EFFECTIVE SHARED ITS EXPERTISE in sustainability with nonprofit organizations grappling with concerns ranging from a glacially-paced economic recovery to the unexpected and overwhelming impact of Superstorm Sandy. In workshops, via the web, and through face-to-face conversations, Cause Effective led nonprofit board members, staff and volunteers to reveal their “inner fundraiser” – and put their organizations on the route towards economic survival.

Here are two stories of Cause Effective clients’ resilience and growth:

2012 BY THE NUMBERS:

96 nonprofits counseled one-to-one in engagements ranging from board trainings to year- long fundraising residencies

OUR CLIENTS SAY...

“Greater Board engagement in fundraising”

“Help with strategizing after major funding loss”

OUR CLIENTS SAY...

“More involved partners and individuals”

“A culture of fundraising throughout the organization”

2012 BY THE NUMBERS:

Cause Effective clients raised

between $500 and

$500,000 in new money as a result of our support

OUR CLIENTS SAY...

“Assistance with crafting effective language to use for donor outreach and cultivation”

OUR CLIENTS SAY...

“A shifted focus on how we engage with others”

“A dramatically changed board structure”

CAUSE EFFECTIVE CONDUCTED OVER

40 WORKSHOPS AND TRAININGS

in 2012, helping board members and staff work together to uncover core

strengths, unleash potential, and achieve sustainability.

We express our deep appreciation to our funders and partners who made Cause Effective’s work possible in 2012:

American Corporate Benefits | Archdiocese of New York | BNY Mellon | Boehm Business Services | BTS USA | The Center for Nonprofit Leadership at Adelphi University | Citi | Community Resource Exchange | The Curtis W. McGraw Foundation | First County Bank Foundation | Fiscal Management Associates | Foundation Center | GIFT | Harris Rand Lusk | John A. Hartford Foundation | The Hyde and Watson Foundation | Kramer Levin Naftalis & Frankel LLP | Lawyer’s Alliance for New York | LISC New York City | M & T Bank Foundation | McCormac Community Charity Fund | Mertz Gilmore Foundation | New York City Department of Cultural Affairs | The New York Community Trust | New York Women’s Foundation | Newmark Grubb Knight Frank | Nonprofit Coordinating Committee of New York | Nonprofit Finance Fund | North Star Fund | NYCharities.org | Northern Trust – Chicago Community Foundation | NYC Councilmember Sanders | NYC Mayor’s Office of Contract Services | O’Connor Davies LLP | Philanthropy New York | Support Center/Partnership in Philanthropy | TCC | United Way of New York City | Woodbridge Township

30 YEARS YOUNG…AND LOOKING FORWARDCause Effective celebrated its 30th Anniversary in 2012 and, as anniversary experts, made sure we practiced what we preach to reach a number of key milestones through a year-long campaign:

NEW WEBSITE Everything anyone ever wanted to know – about Cause Effective and how we can help – is on our new website (www.causeeffective.org), which is chockfull of stories from our clients, past and present, on the lasting lessons and gains achieved from our work together. We even included dozens of free samples, tip sheets, and other materials to help groups get started.

NEW LEADERSHIP After seven fruitful years as Board Chair, Lili Brown was succeeded by the leadership team of Nina Kontos as Chair and Barbara Brizzi Wynne as Vice-Chair. Much of our growth over the past decade has been due to Lili’s visionary focus on Cause Effective’s unique value – so we’re thrilled she’s remaining on the Cause Effective board while handing over the reins.

A REFRESHED IDENTITY Through a new video, logo and tagline we reflected the fundamental truth our anniversary campaign affirmed: that fundraising is about people and about lives changed.

ANNIVERSARY CELEBRATION Cause Effective funders, colleagues, board, staff and clients of the past three decades gathered in November to mark 30 years of strengthening New York City’s nonprofits. We are grateful to everyone who made our anniversary so tremendously successful!

STRATEGIC PLAN We rounded out our anniversary by looking forward to the next decade. Our vision?

cause generositycause communitycause change

To transform the nonprofit sector‘s resource development practices so that nonprofits can create greater social good

30 YEARS OF CHANGING THE WORLDABC No Rio | ACCION | Adhikaar for Human Rights and Social Justice | African Hope Committee | AfroBrazil Arts | Afropop Worldwide | Aids and Adolescents Network of New York | AIDS Resource Center | AIDS Service Center of Lower Manhattan | AIDS Treatment Data Program | Alianza Dominicana | American Fertility Association | American Opera Projects | Andrew Glover Youth Program | ARIVA | Art Start | Asian American Coalition for Children and Families | Asian/Pacific Islander Coaliton on HIV/AIDS | ASPIRA of New York | Audre Lorde Project | Banana Kelly Community Improvement Association | Battery Dance Company | Bed Stuy Volunteer Ambulance Corps | Bed-Stuy Campaign Against Hunger | Betances Health Unit | Black Leadership Coalition on AIDS | B’nai Jeshurun | Body Positive | The Bookkeeping Center | Brenan Center for Justice | Bridge Street Development Corporation | Bronx AIDS Services | Bronx Creative Arts for Youth | Bronx Community Pride Center | Bronx Museum of the Arts | Brooklyn Ballet | Brooklyn Community Services | Brooklyn Congregations United | Brooklyn Conservatory of Music | Brooklyn Historical Society | Brooklyn Workforce Innovations | Brownsville Multi-Service Family Health Center | Business Outreach Center Network | CAAAV | Camp Kinderland | Camp Sussex | Canarsie JCC | CARE | Care for the Homeless | Caribbean Cultural Center | Casa Atabex Ache | Casita Maria | Cave Canem Foundation | CeDAR | Center for Alternative Sentencing and Employment Services (CASES) | Center for Anti-Violence Education | Center for Book Arts | Center for Children and Families | Center for Constitutional Rights | Center for Family Representation | Center for Health, Environment and Justice | Center for Immigrant Families | Center for Law and Social Justice | Center for Working Families | Central Brooklyn Churches | Central Brooklyn Partnership | Changer, Inc. | Children of Bellvue | Children’s Neurobiological Solutions Foundation | The City Project | CITYarts | Clubbed Thumb | College Initiative | College of Mt. St. Vincent- Institute for Immigrant Concerns | Committee for Hispanic Children and Families | Common Cents | Community Voices Heard | Community Works | Comprehensive Development, Inc. | Concord Community Development Corporation | Connecticut Puerto Rican Forum | Consumer-Farmer Foundation | Cooke Foundation for Special Education | Coro New York | Council of Senior Centers and Services | Creative Arts Workshops for Kids | Cypress Hills Child Care Center | Cypress Hills LDC | Dancewave | Domestic Workers United | Dominican Women’s Development Center | Dwa Fanm | East River Alliance | Edwin Gould Services for Children | El Puente | Election Verification Network | Elmcor | Emerging Practitioners in Philanthropy (EPIP) | Empire State Pride Agenda | Enact | End Child Prostitution and Trafficking (ECPAT) | Environmental Action Coalition | EWVIDCO | Exit Art – The First World | Families for Freedom | Families United for Racial and Economic Justice (FUREE) | Family and Divorce Mediation Council of Greater NY | Family Service League | Federation of Protestant Welfare Agencies | FIERCE | Fifth Avenue Committee | The Financial Clinic | Footsteps | Fortune Society | Fountain House | Francois-Xavier Bagnoud | Garifuna Coalition | Girls Quest | Girls Write Now | GOLES | Governance Matters | Grameen America | Grand Street Settlement | Green Guerillas | Greyston Foundation | Groundswell Community Mural Project | Grovesnor House | Harlem Tenants Council | Hartley House | HEAT | Hispanic AIDS Forum | HIV Law Project | Hope Community, Inc. | Hour Children | Housing Plus Solutions | Human Rights Project | Human Rights Watch | Human Services Council | Hunger Action Network of New York State | Hunts Point Economic Development Corporation | Ifetayo Cultural Arts Academy | Immigration Equality | Innocence Project | Institute for Community Living | Institute for Global Ethics | Institute for the Puerto Rican and Hispanic Elderly | INTAR | International Debate Education Association (IDEA) | Iris House | Italian Cultural Foundation at Casa Belvedere | Jamaica Business Resource Center | Jamaica Center for Arts and Learning | Jamaica Service Providers for Older Adults | Jewish Education Project | Jewish Women’s Archives | Jews for Racial and Economic Justice | Just Food | JusticeWorks | Kaufman Center | Keigwin and Company | Kids Sports Network | Korean American Family Service Center | Korean Community Services of Metropolitan New York | La Fuente | Latino Gay Men of New York | Latino Justice PRLDEF | Lawyer’s Alliance for New York | Legal Action Center | Legal Information for Families Today | Lexington Vocational Services | LISC NYC | Literacy Partners | Local Development Corporation of East New York | Love Hallie | Love Heals | Lower Eastside Service Center | Mai Yi Filipino Theatre Ensemble | Make the Road by Walking | Maura Clarke Ita Ford (MCIF) Center | Medicare Rights Center | MFY Legal Services | Mind-Builders Creative Arts Center | Minkwon Center for Community Action | Minority Business Development Association | Mint Theater | Mirabal Sisters Cultural and Community Center | Morris Heights Health Center | Mothers on the Move | Musica Against Drugs | Music-Theatre Group | Muslim Women in Research and Development | National Alliance for the Mentally Ill of New York City | National Executive Service Corps (NESC) | National Mobilization Against Sweatshops (NMASS) | Neighborhood Defender Services | Neighborhood Housing Services of New York City | Neighborhood Open Space Coalition | New Destiny Housing Corporation | New Partners for Community Revitalization | New Professional Theater | New York Alliance Against Sexual Assault | New York Asian Women’s Center | New York Cares | New York Center for Interpersonal Development | New York City Anti-Violence Project | New York City Audubon | New York City Mission Society | New York Civic Participation Project | New York International Children’s Film Festival | New York Legal Assistance Group (NYLAG) | New York Theatre Workshop | New York University Law School | Nonprofit Coordinating Committee of New York | Nontraditional Employment for Women | NYC AIDS Housing Network | Oliver Scholars | One Stop Senior Services | Ossining Children’s Center | Pace Women’s Justice Center | Page 73 Productions | Parent JobNet | Parents Coalition for Education in New York City | Part of the Solution (POTS) | PE 4 Life | People of Color in Crisis | People with AIDS Coalition | People’s Production House | Peter Westbrook Foundation | Picture the Homeless | Plays for Living | Poets House | The Point CDC | Poverty and Race Research Action Council (PRRAC) | Practicing Attorneys for Law Students Program, Inc. (PALS) | Pratt Area Community Council (PACC) | Pregones Theater | Project Enterprise | Project FAIR | Project Green Hope: Services for Women | Public Allies | Puerto Rican Association for Human Development | Puerto Rican Family Institute | Puerto Rican Traveling Theatre | Queens Community House | Queens Legal Services | Queers for Economic Justice | Red Hook Initiative | Repertario Espanol | RightRides for Women’s Safety | RIOULT | The River Project | Riverdale Senior Services | Riverstone Senior Life Services | Round the Clock Nursery | Safe Space | SAKHI for South Asian Women | School for Language and Communication Development | SEED | Sharsheret | Shotgun Productions | Single Parent Resource Center | Southern Queens Park Association | Sponsors for Educational Opportunity | Sports Foundation | St. Nick’s Alliance | St. Vincent’s Special Needs Services | Stamford Museum and Nature Center | Start Small, Think Big | Staten Island Legal Services | Staten Island Museum | Stop Abuse Campaign | STRIVE/ East Harlem Employment Service | Sunnyside Community Services | Survivors of Torture | Sylvia Rivera Law Project | Taste of Tribeca | The Creative Center: Arts in Healthcare | Theatre Within | Times Up | Transitional Services for New York | Treatment Action Group | Turning Point for Women & Families | UHAB | Union Settlement Association | United Puerto Rican Organizations of Sunset Park (UPROSE) | University Settlement | Upwardly Global | Urban Health Plan | Violence Intervention Program | Voices of Women Organizing Project (VOW) | Voices Unbroken | WE ACT for Environmental Justice | Weeksville Heritage Center | Welfare Rights Initiative | West Harlem Group Assistance | Westchester Square Partnership | WHITE WAVE | Women for Afghan Women | Women’s Fund of New Jersey | Women’s Housing and Economic Development Corporation (WHEDco) | Women’s Prison Association | Workplace Professionals Training Institute | Workplace Project | Workshop in Business Opportunities (WIBO) | World Hunger Year | World Music Productions | Young Women of Color HIV AIDS Coalition | Youth Communication | YouthForce

2012 BY THE NUMBERS:

30 board fund-raising committees activated – over

80% of Cause Effective clients report more people fundraising on their behalf as a result of our work together

OUR CLIENTS SAY...

“Many more people and organizations in our orbit who are supporting us financially”

OUR CLIENTS SAY...

“We work more cooperatively and respectfully as a team”

2012 Clients