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This catalog is a way to get a contest going
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THE SITUATIONBy now I am sure you are aware of the ever growing sport of BMX. The coverage of this sport is constantly increasing and seems to have an unstoppable momentum. Events such as the X-Games pull in millions of viewers and fans every year. They cover every aspect of BMX from street to dirt. But what they don’t cover is a very underground and not very often talked about aspect of BMX.... trails. Trails in general are built on land the trial builders who don’t own the actual land, thus making it a very hush-hush situation. As a result, you hardly ever see the true nature of this side of BMX.
Northeast Pennsylvania is home to some of the most legendary trails spots. Known the world over for their original ideas, never done before obstacles and professionals that come out of the area NEPA is often referred to as the mecca of trails.
In the past couple years one of NEPA’s most well known spots went under fire from the landowner, an International Airport. After a couple years, somehow the trail builders talked the Airport into letting them lease the land as long as they insure it properly for obvious reasons. While this may sound normal it is anything but. This is the start of something never done before. Legit trails. No more hiding, sneaking or needing to keep the spot hush-hush.
The only hook is that with legit trails comes a price tag. They have to pay to rent the land and insure the land. So in an effort to pay this bill they are offering something that has never been done before. Access to the trails for a contest. I’m sure by now everyone has seen dirt jumps on T.V., the X-Games, Dew Tours any number of events. But what we are setting up is a contest to be held at the most well groomed, innovative and wild spots in the world. I can guarantee this will be a ground breaking event. Going hand in hand with the opportunity that has never even been talked about let alone put on the table.
THE SITUATION
SPONSOR/ADVERTISE
SPONSOR/ADVERTISE
Advertising, as you know, is the name of the game in niche markets. And what better way to speak to this niche market than with a well respected, well known member of it. Because of our situation you get the opportunity to be part of an event that will change the way things are done, and no one would
ever before even be able to do.
We plan to hold a “True Trail Jam” event. This event will have the biggest names in the sport competing and covered by the national television,
national magazines and spectated by hundreds. This is the best way to get your company the recognized attention from a very dedicated, very motived and very large group... for a very low price.
WHAT’S IN IT FOR YOU?
WHAT’S IN IT FOR YOU?Take this opportunity to be part of something that has never been
done before. Get your name attached to an event that will be spoke about the world over. On top of which will be highly publicized from
DigBMX magazine, RideBMX magazine, Soul BMX magazine, PROPS video Magazine and Fuel TV just to name a few.
TAKE A LOOK
The next few pages are a few of the clippings from international magazines
that shot down at the trails. This will give you somewhat of an idea of what it’s like
there. As you will see this is an all together different animal than what you see in the
X-Games or any other event for that matter
captain hook
boomers
chicken
dip buzz
fonzy
wam-bam-dini
drunk
LAYO
UT
This page is a loose layout of the land. The land is over two acres in size and can accommodate the type of event we would
like to have here.
captain hook
boomers
chicken
dip buzz
fonzy
wam-bam-dini
drunk
*This map shows 2 acres where the jumps are but we have access to 7 acres
