Category adviCe2019

• Market Insights• Must Stock Lines• Planograms

www.bestwaywholesale.co.uk

Category adviCe2019Market Insight

Liquid Tabs are larger than the powder segment in the total market at 29% vs 22%

and showing the best growth. Top sellers are Daz Pods PM £2.49 and Arial Pods

PM £3.99. They are the fastest growing format in the total market at 7% but Convenience is growing faster at 18% growth vs last year!

(Nielsen, Fabric Cleaning, Total Market & Independents, MAT: 08.09.18)

Own label household products are important and offer increased value

verses branded products. They deliver on average +30% POR (Best-one 10 wash laundry powder

PM £1 up + 57% vs LY)(Bestway data Dec 2018)

Don’t miss out on key seasons such as Spring Clean, Winter, Christmas.

• Candles have a strong seasonal peak at Christmas growing at +12%, making them the

fastest growing segment in air care• Spring Clean peaks during

February/March(Nielsen MAT July 14th 2018)

Our Must Stock range is split into four key segments to cover all sub categories as they

tap into different shopper need states – Household Cleaners / Laundry /

Paper / Kitchen Essentials

Encourage shoppers to trade up – better value for money increases shoppers basket spend. 67% of all Laundry sales are at a consumer deal of £5+.

Check out our Laundry bigger packs each month! See our Surf Liquid 40 wash and Daz Pods 42’s and get some extra cash through your till!

(RI Data 1st July 2017 – 30th June 2018)

Category adviCe2019Market Insight

Own Label household products are becoming increasingly popular due to quality and value. Having an Own label alternative alongside brands gives shoppers a value choice and more margin for you, so you get the most sales and profit from the category.

PMPs offer shoppers price confidence, this

is especially effective on higher value

items. Stock PMPs

where available.

Air Care presents the largest growth opportunity for the Independent Channel. Ensure both functional and emotional need states are met (i.e. Aerosols for functional and Candles for emotional).

There is an ongoing shift towards larger pack formats in the paper category i.e. shoppers buying into 9/16/18/24 roll toilet tissues – ensure you have an offering of a larger pack in addition to the core range to meet different shopper need states.

The merchandising flow is important and merchandising by use and product type

allows shoppers to shop with ease (i.e. Aircare, Multipurpose, Wipes,

Kitchen, Bathroom).

Did you know Independents under trade in Laundry Capsules?

They account for 32% sales in Convenience but only 28% in Independents.

(Nielsen, Fabric Cleaning, Total Market & Independents, MAT: 08.09.18)

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Category adviCe2019

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

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PAPER KITCHEN ESSENTIALS

CLEANERS LAUNDRY

Must Stock Lines

Category adviCe2019

FAIRY LIqUID ORIgINAL PM £1.29 433MLSKU Code: 251293

DOMESTOS BLUE PM £1 750MLSKU Code: 594541

FINISH ALL IN ONE TABLETS PM £2.99 13 TABLETSSKU Code: 169745

AIRWICK AERO LAvENDER PM £1 240MLSKU Code: 725770

FLASH SPRAY BLEACH PM £1.99 500MLSKU Code: 346847

MR SHEEN ORIgINAL PM £1 300MLSKU Code: 497530

DETTOL ANTIBACTERIAL WIPES PM £1.69 36 WIPESSKU Code: 179837

DAz 40 WASHSKU Code: 57334

Must Stock Lines

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Category adviCe2019Must Stock Lines

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SURF TROPICAL PM £2.49 10 WASHSKU Code: 75681

BEST-ONE SUMMER BREEzE POWDER PM £1 10 WASHSKU Code: 363006

PERSIL SMALL & MIgHTY NON BIO PM £4.29 525MLSKU Code: 9590

ARIEL PODS PM £3.99 12 PODSSKU Code: 413356

COMFORT CONCENTRATE BLUE PM £1.99 750MLSKU Code: 655899

vANISH OxI ACTION PM £3.50 450gSKU Code: 169712

ANDREx WHITE TOILET TISSUE PM £2.25 4 ROLLSSKU Code: 349963

BEST-ONE LUxURY SOFT CLASSIC WHITE TOILET TISSUE PM £1.49 4 ROLLSSKU Code: 405125

Category adviCe2019Must Stock Lines

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BEST-ONE SOFT CLASSIC WHITE TOILET TISSUE PM £1 4 ROLLSSKU Code: 405071

ANDREx WHITE TOILET TISSUE PM £1.19 2 ROLLSSKU Code: 349952

BEST-ONE JUMBO KITCHEN TOWEL PM £1 1 ROLLSKU Code: 406167

KLEENEx ExTRA LARgE PM £1.99 90’SSKU Code: 441695

KLEENEx BALSAM HANKERCHIEFS 9’SSKU Code: 18227

MARIgOLD ExTRA gLOvES MEDIUMSKU Code: Bw 420013 BAT 705135

Category adviCe2019

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BEST-ONE FOIL PM 99P 300MMSKU Code: 417192

BEST-ONE CLINg FILM PM 69P 300MMSKU Code: 417202

BEST-ONE SWINg BIN LINERS PM £1.59 20’SSKU Code: 403742

BEST-ONE REFUSE SACKS PM £1.25 10’SSKU Code: 393228

Category adviCe2019Planogram

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417192 417192 BeST-oNe FoIL PM 99P 300MM417202 417202 BeST-oNe CLING FILM PM 69P 300MM403742 403742 BeST-oNe SwING BIN PM £1.59 20’S393228 393228 BeST-oNe ReFUSe SACK PM £1.25 10’S420013 705135 MARIGoLd eXTRA GLoVeS MedIUM

57312 57312 dAZ PowdeR ReGULAR PM 650G75681 75681 SURF TRoPICAL PM 10 wASH 700G363006 363006 BeST-oNe PowdeR SUMMeR PM £1 10 wASH196318 196318 dAZ Go PodS PM 12’S413356 413356 ARIeL PodS PM 12’S9590 9590 PeRSIL SMALL & MIGHTY NoN BIo PM 525ML

655899 655899 CoMFoRT CoNCeNTRATe BLUe PM 750ML504685 504685 LeNoR SUMMeR BReeZe PM 665ML169712 169712 VANISH oXI MULTI PM 450G251293 251293 FAIRY LIQUId oRIGINAL PM 433ML337686 337686 BeST-oNe wASHING UP LIQUId GReeN PM 69P 500ML337697 337697 BeST-oNe wASHING UP LIQUId LeMoN PM 69P 500ML169745 169745 FINISH ALL IN 1 TABLeTS PM 13’S719708 233955 DETTOL 500ML

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Category adviCe2019Planogram

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725770 725770 AIRwICK AeRo LAVeNdeR PM £1 240ML334850 334850 BeST-oNe AIR FReSHeNeR oRCHId PM 79P 240ML497530 497530 MR SHeeN oRIGINAL PM £1 300ML594541 594541 doMeSToS BLUe PM £1 750ML337653 337653 BeST-oNe BLeACH oRIGINAL PM 69P 750ML337664 337664 BeST-oNe BLeACH CITRUS PM 69P 750ML179837 179837 deTToL ANTIBACTeRIAL wIPeS PM 36’S346847 346847 FLASH SPRAY BLeACH PM 500ML

406167 406167 BeST-oNe JUMBo KITCHeN ToweL PM £1 1 RoLL441695 441695 KLeeNeX eXTRA LARGe PM 90’S349963 349963 ANdReX wHITe PM 4 RoLLS405071 405071 BeST-oNe SoFT TISSUe wHITe PM £1 4 RoLLS

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Category adviCe2019Planogram

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420013 705135 MARIGoLd eXTRA GLoVeS MedIUM417192 417192 BeST-oNe FoIL PM 99P 300MM417202 417202 BeST-oNe CLING FILM PM 69P 300MM403742 403742 BeST-oNe SwING BIN PM £1.59 20’S393228 393228 BeST-oNe ReFUSe SACK PM £1.25 10’S406167 406167 BeST-oNe JUMBo KITCHeN ToweL PM £1 1 RoLL224533 224533 FIeSTA KITCHeN ToweL JUMBo PM RoLL104319 104319 ReGINA BLITZ KITCHeN ToweL SPK 2 RoLLS

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1 SKUs57267 57267 BoLd PowdeR LAVeNdeR PM 650G75681 75681 SURF TRoPICAL PM 10 wASH 700G363006 363006 BeST-oNe PowdeR SUMMeR PM £1 10 wASH393096 393096 ARIeL GeL oRIGINAL 24 wASH9590 9590 PeRSIL SMALL & MIGHTY NoN BIo PM 525ML655899 655899 CoMFoRT CoNCeNTRATe BLUe PM 750ML504685 504685 LeNoR SUMMeR BReeZe PM 665ML169712 169712 VANISH oXI MULTI PM 450G407108 407108 KLeeNeX oRIGINAL PM £1 72’S441695 441695 KLeeNeX eXTRA LARGe PM 90’S18227 18227 KLeeNeX BALSAM HANKeRCHIeFS 9’S410653 410653 BeST-oNe KITCHeN ToweL PM £1.89 4 RoLLS

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57334 57334 dAZ ReG PowdeR 40 wASH57312 57312 dAZ PowdeR ReGULAR PM 650G196318 196318 dAZ Go PodS PM 12’S413356 413356 ARIeL LIQUId PodS PM 12’S414543 414543 BoLd 2 IN 1 LIQUId PodS PM 12’S349941 349941 ANdReX QUILTS PM 4 RoLLS349974 349974 ANdReX GeNTLe CLeAN PM 4 RoLLS350090 350090 ANdReX SKIN KINd PM 4 RoLLS349952 349952 ANdReX wHITe PM 2 RoLLS

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4 SKUs251293 251293 FAIRY LIQUId oRIGINAL PM 433ML337686 337686 BeST-oNe wASHING UP LIQUId GReeN PM 69P 500ML337697 337697 BeST-oNe wASHING UP LIQUId LeMoN PM 69P 500ML169745 169745 FINISH ALL IN 1 TAB PM 13’S94667 470814 ZoFLoRA ASSoRTMeNT d 56ML719708 233955 DETTOL 500ML153537 153537 FEBREZE AIR PM COTTON 300ML725770 725770 AIRwICK AeRo LAVeNdeR PM £1 240ML334850 334850 BeST-oNe AIR FReSHeNeR oRCHId PM 79P 240ML162654 567461 MR MUSCLe oVeN CLeANeR 300ML497530 497530 MR SHeeN oRIGINAL PM £1 300ML405071 405071 BeST-oNe SoFT TISSUe wHITe PM £1 4 RoLLS349963 349963 ANdReX wHITe PM 4 RoLLS161787 161787 ANdReX wASHLeTS 42’S

594541 594541 doMeSToS BLUe PM £1 750ML337653 337653 BeST-oNe BLeACH oRIGINAL PM 69P 750ML337664 337664 BeST-oNe BLeACH CITRUS PM 69P 750ML337675 337675 BeST-oNe BLeACH oRIGINAL PM £1.35 2LTR179837 179837 deTToL ANTIBACTeRIAL wIPeS PM 36’S364048 364048 BeST-oNe ANTIBACTeRIAL SPRAY PM 79P 500ML346847 346847 FLASH SPRAY BLeACH PM 500ML346836 346836 FLASH SPRAY BATH PM 500ML313511 313511 MR MUSCLe wINdow PM 750ML313533 313533 MR MUSCLe KITCHeN PM 750ML405125 405125 BeST-oNe LUXURY ToILeT TISSUe PM £1.49 4 RoLLS34724 525792 ANdReX ToILeT RoLL wHITe 9 PACK405136 405136 BeST-oNe LUXURY ToILeT TISSUe PM £2.69 9 RoLLS

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Category adviCe2019Planogram

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420013 705135 MARIGoLd eXTRA GLoVeS Med378265 378265 BeST-oNe GLoVeS MedIUM PM £1.09 12’S418733 418733 BeST-oNe ALL PURPoSe CLoTH BLUe PM 99P 10 PACK418755 418755 BeST-oNe CeLL SPRING CLoTH PM 99P 2 PACK842808 296227 KIwI INSTANT wAX SHINe BLACK 75ML403742 403742 BeST-oNe SwING BIN PM £1.59 20’S393228 393228 BeST-oNe ReFUSe SACK PM £1.25 10’S417192 417192 BeST-oNe FoIL PM 99P 300MM417202 417202 BeST-oNe CLING FILM PM 69P 300MM668431 502326 SAFewRAP Food BAG LARGe 30’S406167 406167 BeST-oNe JUMBo KITCHeN ToweL PM £1 1 RoLL224533 224533 FIeSTA KITCHeN ToweL JUMBo PM RoLL104319 104319 ReGINA BLITZ KITCHeN ToweL SPK 2 RoLLS

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1 SKUs655899 655899 CoMFoRT CoNCeNTRATe BLUe PM 750ML656005 656005 CoMFoRT CoNCeNTRATe PURe PM 750ML504685 504685 LeNoR SUMMeR BReeZe PM 665ML337707 337707 BeST-oNe CoNdITIoNeR SPRING PM £1 1LTR169712 169712 VANISH oXI MULTI PM 450G169723 169723 VANISH oXI wHITeS PM 450G94667 470814 ZoFLoRA ASSoRTMeNT d 56ML719708 233955 DETTOL 500ML122685 122685 FeBReZe BLoSSoM PM 300ML153537 153537 FEBREZE AIR PM COTTON 300ML725792 725792 AIRWICK AERO LINEN PM £1 240ML725770 725770 AIRwICK AeRo LAVeNdeR PM £1 240ML57212 57212 AIRwICK CANdLe BLUeBeRRY PM 105G334850 334850 BeST-oNe AIR FReSHeNeR oRCHId PM 79P 240ML334883 334883 BeST-oNe AIR FReSHeNeR APPLe PM 79P 240ML497530 497530 MR SHeeN oRIGINAL PM £1 300ML497541 497541 MR SHeeN SPRING FReSH PM £1 300ML162654 567461 MR MUSCLe oVeN CLeANeR 300ML754936 754936 MR MUSCLe SINK & dRAIN +100% 500ML441695 441695 KLeeNeX eXTRA LARGe PM 90’S407108 407108 KLeeNeX oRIGINAL PM £1 72’S18227 18227 KLeeNeX BALSAM HANKeRCHIeFS 9’S410653 410653 BeST-oNe KITCHeN ToweL PM £1.89 4 RoLLS

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Category adviCe2019

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196318 196318 dAZ Go PodS PM 12’S413356 413356 ARIeL LIQUId PodS PM 12’S414543 414543 BoLd 2 IN 1 LIQUId PodS PM 12’S257958 257958 FAIRY NoN BIo PodS PM 12’S9590 9590 PeRSIL SMALL & MIGHTY NoN BIo PM 525ML251293 251293 FAIRY LIQUId oRIGINAL PM 433ML251402 251402 FAIRY LIQUId LeMoN PM 433ML337686 337686 BeST-oNe wASHING UP LIQUId GReeN PM 69P 500ML337697 337697 BeST-oNe wASHING UP LIQUId LeMoN PM 69P 500ML169745 169745 FINISH ALL IN 1 TAB PM 13’S43085 43085 FINISH RINSe AId PM 250ML313511 313511 MR MUSCLe wINdow PM 750ML349941 349941 ANdReX QUILTS PM 4 RoLLS349974 349974 ANdReX GeNTLe CLeAN PM 4 RoLLS350090 350090 ANdReX SKIN KINd PM 4SRoLLS349952 349952 ANdReX wHITe PM 2 RoLLS

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4 SKUs57312 57312 dAZ PowdeR ReGULAR PM 650G57267 57267 BoLd PowdeR LAVeNdeR PM 650G55416 55416 dAZ LIQUId ReGULAR PM 20 wASH393096 393096 ARIeL GeL oRIGINAL 24 wASH135195 135195 FLASH LIQUId LeMoN PM 500ML346847 346847 FLASH SPRAY BLeACH PM 500ML346836 346836 FLASH SPRAY BATH PM 500ML313533 313533 MR MUSCLe KITCHeN PM 750ML364048 364048 BeST-oNe ANTIBACTeRIAL SPRAY PM 79P 500ML99544 99544 deTToL SURFACe PM 2 FoR PM 500ML179837 179837 deTToL ANTIBACTeRIAL wIPeS PM 36’S567093 567093 CIF CREAM LEMON PM 250ML349963 349963 ANdReX wHITe PM 4 RoLLS405071 405071 BeST-oNe SoFT TISSUe wHITe PM £1 4 RoLLS161787 161787 ANdReX wASHLeTS 42’S

57334 57334 dAZ ReGULAR PowdeR 40 wASH363006 363006 BeST-oNe PowdeR SUMMeR PM £1 10 wASH75681 75681 SURF TRoPICAL PM 10 wASH 700G982911 982911 SURF SMALL & MIGHTY TRoPICAL PM 560ML594541 594541 doMeSToS BLUe PM £1 750ML337653 337653 BeST-oNe BLeACH oRIGINAL PM 69P 750ML337664 337664 BeST-oNe BLeACH CITRUS PM 69P 750ML337675 337675 BeST-oNe BLeACH oRIGINAL PM £1.35 2LTR364026 364026 BeST-oNe PINe dISINFeCTANT PM 69P 500ML36374 36374 HARPIC FReSH PINe PM £1 750ML155496 155496 HARPIC PoweR PLUS PM 750ML659381 659381 ToILeT dUCK ACTIVe FReSH 750ML397864 397864 BeST-oNe FReSH FLUSH PM £1.25 4 PACK405125 405125 BeST-oNe LUXURY ToILeT TISSUe PM £1.49 4 RoLLS34724 525792 ANdReX ToILeT TISSUe wHITe 9 PACK405136 405136 BeST-oNe LUXURY ToILeT TISSUe PM £2.69 9 RoLLS

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Category adviCe2019

For more information including planograms and advice on other key ranges, go to

www.bestwaywholesale.co.uk/categoryadvice or call 01738 646666 quoting FEBRUARY RANgE