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Michigan Catch & Cook
Michigan Charter Boat Association
Annual Meeting
October 20, 2012
Dan O’Keefe, Ph.D. and Sandra Enness, MA, MPHMichigan Sea Grant
Michigan State University Extension
Catch & Cook is a statewide program that allows charter fishing clients who catch fish from Michigan’s Great Lakes an opportunity to take their fresh catch to a participating Michigan restaurant to cook and serve those fish to those clients.
Michigan Catch & Cook
An effort to promote and encourage creative, yet safe, marketing of Michigan Great Lakes sports fish through a partnership with the charter fishing industry and local restaurants.
What is Catch & Cook?
Michigan Catch & Cook
Michigan Charter Boat AssociationMSU Department of Fisheries and Wildlife Michigan Sea Grant Michigan Department of Agriculture and Rural Development Michigan Department of Natural ResourcesMichigan Restaurant Association
Image: Michigan Catch & Cook Kickoff Event May 24, 2012 Courtesy: MDNR
R/MDARD Communications
Restaurant Requirements
Any licensed Michigan restaurant can participate in Catch & Cook, provided the establishment has the equipment, facilities and space to prepare and serve cooked fish. Participating restaurants must be able to meet food law requirements, such as adequate space to process fish, and have the ability to prevent cross contamination between fish and other foods. In addition, the restaurants must be able to maintain product identity and custody. Restaurants have the right to refuse to serve fish if the restaurant believes the fish has not been properly handled.
Benefits of Catch & CookCharter Captains Restaurants Clients/Customers
New Charter Clients New Dining Customers New Dining Experience
Repeat Charter Clients Repeat Dining Customers
Fun of Catching Your Own Lunch/Dinner
Recognized Relationships w/ Dockside/Community Restaurants
Recognized Relationships with Charter Boat Captains/Crews
No Worries Over What to Do with Your Catch
Play a Role in Shaping a Community’s Local Food Identity
Play a Role in shaping a Community’s Local Food Identity
Local Food Source with Minimal Food “Footprint”
Online Listing of Your Charter Service via Website – Directs Traffic to Your Website
Online Listing of Your Restaurant Service via Website – Directs Traffic to Your Website
Customers Enjoy an Opportunity to Extend the Fishing Day Experience w/ a Professionally Prepared Fish Meal
Data capture is 05/23/12 - 10/02/12
18% of visitors to this site are getting there via mobile media
Marketing Catch & CookActions to consider to help market your participation in Catch &
Cook:
Place the Catch & Cook logo on your home page & social media.Create a link on your website to the Catch & Cook site.Add quotes/photos/videos from your Catch & Cook clients to feature on your website/social media/marketing materials.Bring program to the attention of clients when booking trips.Encourage your port city’s CVB to feature the Catch & Cook logo on its website/home page/social media (e.g., Alpena CVB).Encourage your affiliated restaurant(s) to feature the Catch & Cook logo on their website/home page/social media and menu.
Register Your Charter Service
www.micatchandcook.com