Catalogue 12 2011

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    CATALOGUE

    West Hollywood

    Santa MonicaBeverly Hills

    Downtown LA

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    In 1989, Urth Caffs modest mail order and wholesale beginnings barely made a ripple in

    the coffee community. Rejecting the mediocre standards of most other coffee companies, Urth

    Caff sought only the finest and most exquisite, certified organic beans for its customers. Thefounders vowed to maintain quality and ethics, and above all else bring a great tasting

    product to the consumer.

    By the time the caf on Melrose Ave. in West Hollywood, would open five years later, Urth

    Caff was recognized and respected as the nations first exclusively organic coffee company.

    Over the years Urth has become known for being more than just an organic coffee roaster.

    People from all over the world come to try Urths famous organic coffees, fine teas, healthy

    cuisine and bakery. The caf has grown to be one of the busiest cafes in the U.S. Still today

    Urths environmental, ethical and quality standards for coffee remain unmatched.

    We have been blessed with people coming from far and wide to enjoy Urth Caff. Now

    through mail-order, our customers all over the nation and internationally, can enjoy the entire

    selection of Urth organic coffees, fine teas, granola, jams, gifts and much more. It is our

    pleasure to ship the Urth experience directly to your home!

    INDEXHow To Order page 3

    Why Organic Coffee? page 4Urth Standards For Coffee page 5

    Organic Coffee Menu page 6-7

    Brewing Secrets page 8

    Urth Tea Philosophy page 9

    Fine Tea Menu page 10-11

    Tea Making Secrets page 12

    Urth Retail page 13-14

    Urth Exquisite Gifts page 15-16Urth Caffe Cakes &

    Desserts page 18-19

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    Urth Mail Order

    TO ORDER CALL:213-797-4527 ext. 10 Fax: 213-797-4538

    ShippingAt Urth, we are happy to arrange for all your shipping needs. If orders are placed by 12 noon Monday through Friday,

    shipping with in California delivery usually takes 1-3 business days. Outside California usually takes 5-7 business days.

    Shipping cost chart on page 14.

    Custom Gift BoxesWe are happy to help you choose your own selection of Urth Caff organic coffees, fine teas, baked goods, t-shirts, mugs,

    tea pots and design a custom made gift box for you. To turn your order into a customized gift, choose a gift box and size

    and well wrap it elegantly with ribbons, place it inside a larger shipping box and send it directly

    to the recipient. Each gift will include your own personal message contained in a complimentary

    card. Available Gift Boxes (An additional charge per box on custom box orders):Sm. - $5.00, Md. - $12.95, Lg. $14.95

    The Gift CardGive the perfect Urth gift! The Urth Gift

    Card is good for local use at any of our three cafes. Your Urth Caffe Gift Card will arrive

    in a special gift package that includes a copy of our latest catalogue. Please designate the

    amount desired in multiples of $5.00. Gift cards must be shipped Certified mail, FedEx,

    or UPS. Please call for shipping cost.

    Special Occasion & Custom CakesDid you know Urth Caff bakes all our own exquisite desserts fresh each day? Our master

    executive chef, Sal Calderone, creates all of our wonderful desserts in our own kitchen using only the finest all-natural

    and organic ingredients. Wed love to be a part of your next special occasion. Enjoy an exquisite Urth cake for your next

    birthday, wedding or special event. Please call 213-797-4527for more details!

    Bulk Coffee PricesBuy any Urth organic coffee in its original 5 pound vacuum sealed bag and receive a discount of

    $2.00 off per pound. Please contact our corporate office if you would like to take advantage of our

    bulk pricing (213) 797-4527.

    Urth Caff 451 S. Hewitt St. Los Angeles, CA 90013 www.urthcaffe.com email: [email protected]

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    Heavy ChemicalsCoffee is the heaviest chemically treated food commodity in the world. Types of common pesticidesare DDT and malathion, which are manufactured in America but are illegal to use on our soil. In loweraltitudes, BHT is commonly used on coffee crops applied through airplane dusting.The most common chemical used in coffee production is synthetic petroleum based fertilizers whichslowly destroy the soils fertility and seep into local water supplies. Exposing coffee workers and theirfamilies to these harmful chemicals have caused birth defects and cancer. Scientists have found traceamounts of DDT that have made its way to the Antarctic. DDT is known to remain active for over15,000 years before breaking down.

    DeforestationOriginal coffee trees do not grow in direct sunlight, but under the shade of dense rainforest. Scientists,in the name of progress, developed sun-resistant coffee tree hybrids that have come to comprise 70%of the worlds coffee production. Coffee farmers are clearing lush rainforest at alarming rates to makeroom for new, sun resistant coffee trees. The Smithsonian Migratory Bird Center estimates that overthe last five years 150 species of song birds have been displaced or have gone extinct due to thisdeforestation.

    Soil Erosion & Water ContaminationShort term thinking brings poor maintenance of the land that has caused severe soil erosion in coffeegrowing regions. Farmers using petroleum based synthetic fertilizers year after year on the same plotof land eventually find the soil exhausted and unable to grow anything. At processing plants, coffeecherries are de-pulped in aqueducts. The pulp is routinely dumped in local rivers. When coffee treesare treated with chemicals this all but destroys the water supply. Even in situations where chemicalsare not usedthe organic debris can reek havoc on rivers. Imagine dumping ten thousand banana pealsa day into the local water supplychemical or not it will contaminate the water.

    Economic OppressionWorkers harvesting coffee for wealthy landlords on average make .25 cents per hour and slave 12 to 14hours a day. These conditions are worse than the garment industry. Small land holders in high altitudelocations fall prey to exploitive middlemen known in the industry as coyotes. Coyotes areinternational coffee buyers armed with cash penetrating the most remote farms and paying farmersonly pennies for the finest coffees of the world. While coffee retailers, roasters and importers aregetting richmany times the farmers and their families are starving .

    Why Buy Organic Coffee?

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    Urths environmental, ethical and quality standards for coffee are still unmatched nationwide. Today,there are approximately 150 verified authentic organic coffee farms world wide. Out of 150 organicfarms only 8 meet the rigid Urth Caffe standards.

    Certified Organically GrownAll coffees must be certified to be organically grown by reputable third party inspectors. Certifiedorganic for Urth Caff means grown 100% chemical free. Inspectors test soil, leaf and beans forchemical residue; they audit the shipping of the beans to prevent blending or spraying of beans; andthey inspect the roasting facility. All Urth coffees are fully inspected, documented and certifiedannually.

    Shade Grown & Bird FriendlyWe do not buy from farmers that have deforested land. Our source farms are situated deep with in thedense shade of the rainforest. Only old, non-sun resistant coffee stock are used which are known togrow up to twenty feet tall. Shade grown coffee takes longer ripen creating sweeter and morearomatic coffee and leaves the fragile habitat of song birds and other jungle creatures intact.

    Sustainable AgricultureSustainable agriculture is a holistic approach to farming utilizing natural methods to insure superiorquality of coffee and to preserve the longevity of the soil. Composting is a key element to sustainableagriculture. The fruit, skins and all organic debris is recycled after processing to make rich, natural

    fertilizer for future crops. Cross cropping and intercropping of other kinds of commodities with in thecoffee plantation plays a major role in protecting soil vitality and providing economic diversity forthe growers. Many other innovative techniques are used by sustainable farmers for effective, naturalpest control and for yielding healthier crops of coffee.

    Fair TradeAll Urth coffees are bought at a guaranteed premiumusually three times more than the highestmarket price for conventional coffee. Urth also contributes 100% of our charitable dollars to CoffeeKids, a non profit group who helps build roads, schools and so much more in the villages were we getour coffees. We want to know that the passion and hard work that goes into growing Urth coffees willresult in better living conditions and fair wages.

    Highest QualityOnly the crme of the crop is good enoughour coffees are grown at the highest altitudes from theoriginal coffee seed stock, old Typica and Bourbon trees, produced according to the finest Europeanprocessing standardsinsuring the lowest acid, finest tasting coffee you will ever try! Coffee thatmeets Urth standards are some of the rarest and most sought after coffee beans in the world.

    Urth Caff Organic CoffeeStandards

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    Scandinavian Cupp

    A very special blend, roasted mediumdark - with an intensely strong,caramel flavor, full-bodied and wellbalanced.

    DARK ROASTS

    Masterpiece Vienna

    A classic Vienna style roast - mediumdark, strong flavor, with the lingeringflavor of dark chocolate.

    Manhattan Mudd

    Our most popular blend - dark roasted,highly aromatic, strong with anincredibly rich, complex flavor yetexceptionally smooth.

    Classic French Roast

    A heavy, full-bodied blend - roastedvery dark, with a long lasting flavorand dark roast aroma.

    Old Grandpa!

    Strictly hard beans - roasted to thelimit of darkness, a soulful, smokytaste with a hint of licorice,reminiscent of chicory. For extremedark roast lovers only!

    LIGHT ROASTS

    Rainforest

    Lightly roasted with an incrediblyrich, complex flavor, sweet and nuttynotes.

    Milano

    The strongest, most full-bodiedorganic beans of the year, lightlyroasted - revealing the coffeesnaturally exotic flavor.

    Urth Dolce Espresso

    An espresso with heavy crema and aremarkably delicate, sweet flavor.

    World PeaceA classic blend of light and darkroasted beans, a quintessential coffee- medium bodied, smooth andmellow.

    Urth Italia Espresso

    Our most complex blend - mediumroasted, highly aromatic, intenselysweet, creamy, full-bodied with alingering aftertaste of hazelnut -makes the perfect espresso.

    SPECIAL HOUSE BLENDS

    Each season we choose the very finest beans from our farmers - carefully selecting only a small percentage of thecrop representing the coffees finest seasonal flavor & characteristics.All coffees are roasted fresh weekly. No coffee is sold at the caf after 7 days. We guarantee the freshness andquality of all Urth coffees. Urth Caffs organic coffee is distinguishable unique, rich, aromatic, and unbelievablysmooth with less oils and acids than any other coffee in the world!

    FRESH ROASTED WHOLE BEAN COFFEE MENU

    12 oz

    12 oz

    $12.50

    $12.50

    $12.50

    $12.50

    $11.75

    $11.75

    $14.00

    $14.00

    $11.75

    $14.00

    MEDIUM ROAST

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    Bulk Office Discount

    Buy 5 lbs. of any one Urth coffee packed in the original 5lb. bag and receive $2.00 off each pound. This discount isnot valid with weekly coffee specials or any other

    discounts.

    Frequent Buyers ClubBuy ten pounds and receive one pound of similarly pricedcoffee free (or ten 1/2 lb. bags receive one1/2 lb free)! Ourmail-order assistants will make sure to keep track of yourpurchases for you.

    Recycle and save!Refill your coffee bag and receive 10% off (not includingweekly coffee specials) or bring ten 1 lb. bags back andreceive one pound of similarly priced coffee free (or ten 1/2

    lb. bags receive one1/2 lb free)!

    ORGANIC VARIETALS

    Antigua Sumatra Java

    An Urth Caff exclusive, aged toperfection, with a spicy, earthy taste -heavy, full-bodied in the cup.

    Guatemalan

    Four Estates

    An Urth favorite, rich with a strong,spicy, chocolate flavor - medium tofull-bodied, highly aromatic.

    Hawaiian Kona

    Extra Fancy

    Single family estate, certified organiccoffee is produced from Typica coffeetrees, extra fancy grade. Rich andChocolaty with undertones of maca-damia nut, cherry and citrus. Finalistin the 2007 Cupping contest

    Urth Caff uses the Swiss Water Process for 100%chemical-free decaffeination. This process removes 99.9%

    of the caffeine with purified water. Swiss Water ProcessDecaf organic coffees offers the most true, rich flavor, withthe least caffeine (.01%) of any other decaf method.

    SWISS WATER DECAF

    ORGANIC COFFEES

    12 oz

    12 oz

    $11.50

    $40.70

    $13.25

    $13.25

    $14.00

    $14.00

    ELEGANT GIFTSMAIL-ORDER

    & SHIPPING

    We offer a wide assortment of organic coffee, tea anddessert gift packages. Urth can arrange for shippinganywhere in the world. Please ask a manager for acatalogue or call our main office at 213-797-4527.

    Please visit us at www.urthcaffe.com

    World Peace

    (medium roast)

    Urth Italia Espresso

    (medium roast)

    Classic French Roast

    (dark roast)

    WEEKLY COFFEE SPECIALS

    & DISCOUNTS

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    Brewing MethodsBrewing MethodsBrewing MethodsBrewing Methods

    French press /French press /French press /French press /

    Plunger potPlunger potPlunger potPlunger pot

    Rinse pot with warm water. Addcoarsely ground coffee (two

    heaping tablespoons per 10 ounces of water). Bringfresh cold water to a boil and pour over coffee, stirvigorously. Let coffee steep for three minutes. Pushthe plunger down and serve. If the press is too difficultto plunge, the coffee is ground too fine.

    Drip CoffeemakersDrip CoffeemakersDrip CoffeemakersDrip Coffeemakers

    Urth Caffes tip for preparing excellent drip coffee isusing the finest grind possible for your drip method.For flat bottom automatic drip coffee makers, use anexceptionally fine grind. For Melitta or cone filter, usea fine grind (just slightly coarser than the flat bottommethod). Gold or nylon filters will require an evencoarser grind due to the small holes in the filter. Werecommend experimenting with grind size andquantity to find the perfect balance for your coffeemaker. If the grind is too fine, you may find coffeegrinds or oily spots in your cup. If grind is to course,you may see the bottom of your cup.

    EspressoEspressoEspressoEspresso

    With espresso, the grind is crucial. Using a fine grind,a one-ounce shot takes 15 to 20 seconds to brew. Itshould flow out of the port-a-filter like maple syrupand have a thick, dark reddish-brown crema. If theliquid flowing from the filter starts turning white, stopimmediately. It means your coffee is burning.Properly made espresso is strong and smooth, yetnever bitter, almost like fine liquor. If your espressopours fast and watery, try grinding finer, adding morecoffee or packing harder. If your espresso drips out

    too slowly, try grinding more coarsely, or using lesscoffee.

    Urths Coffee TipsUrths Coffee TipsUrths Coffee TipsUrths Coffee Tips

    Storing Fine CoffeeStoring Fine CoffeeStoring Fine CoffeeStoring Fine Coffee

    Keep coffee airtight, away fromlight, odors and moisture at roomtemperature. Coffee is like freshproduce, and stored under these ideal conditions shouldtaste superb for 7-10 days, and O.K. for up to 1 month.

    Fresh Cold WaterFresh Cold WaterFresh Cold WaterFresh Cold Water

    Use cold, fresh filtered water or mineral water andavoid tap, softened, or distilled water. Watertemperature is important also. The best temperature is

    between 195 and 205 degrees Fahrenheit. Do notallow water to over boil. Check automatic breweroccasionally. If it does not reach 195, you mayexperience bitter, watery coffee.

    Use The Correct GrindUse The Correct GrindUse The Correct GrindUse The Correct Grind

    Each brewing method requires its own grind. Werecommend a little trial and error to find the perfectgrind. Too fine a grind will cause over extraction andbitterness. Too coarse a grind will make watery coffee.Check the mills and blades of your grinder regularly.Every day use of coffee grinders will cause the mills or

    blades to dull. This will drastically affect the flavor ofthe coffee. It is necessary for the coffee to be grounduniformly in order to achieve the best flavor. Havegrinder mills or blades sharpened or replaced every sixmonths.

    Measure CarefullyMeasure CarefullyMeasure CarefullyMeasure Carefully

    We recommend using two heaping tablespoons for each10 oz. cup of water. Do not be afraid to try using less ormore to achieve the flavor that suits your individualtastes.

    Fresh Brew Tastes BetterFresh Brew Tastes BetterFresh Brew Tastes BetterFresh Brew Tastes BetterFresh coffee is better. Oxygen attacks hot coffee andcauses its acids and oils to become bitter and stale in 20minutes. An airtight thermos will keep the coffee hotfor several hours, and preserve the flavor for at least 40minutes.

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    Expert SourcesUrth Caff works closely with a handful of the best tea buyers and experts in the world who

    visit famous tea gardens in China, Japan, India, and our very own family tea estate in Iran

    every year. Weve aligned ourselves with tea buyers who share our same passions,

    environmental concerns, and desire to find the worlds rarest and finest teas. It is our

    combined effort which makes Urth Caff truly special, and has allowed us to offer what we

    believe to be the finest, purest, most ethnically produced selection of teas in the world.

    Ethical & Environmental ProducersWe only label teas that undergo a reputable third party, certification process as organic.

    There are very few sources of fine teas in Asia that have the proper documents to prove that

    they are organic. At Urth Caff, any tea labeled organic has authentic documentation to

    prove our claims. Other teas at Urth not labeled organic are checked by our tea buyers,

    and purchased based on the good reputation of the farms.At Urth Caff, we search for growers who not only produce the worlds best teas, but also

    who produce it in an ethical and environmentally sound manner. On some of our traditional

    tea gardens, tea harvesting is a spiritual event. For example, we buy from a tea garden in

    Uji, Japan, where workers practice Zen Buddhism while they pick tea leaves. In Darjeeling,

    India, we work with Indias first certified organic, sustainable & biodynamic tea estate.

    Each of our sources come with their own rich heritage, passion and traditions. It is our

    passion to find these rare tea growers that truly care about their workers, product and planet.

    Unrivaled FreshnessFreshness is critical! It is true that tea can last for a year or more, but fine teas that have

    multifaceted flavors and floral aromas lose their complexity in less than six months. Urth

    Caff tries to keep the freshest teas through several strict methods: First, we buy fresh tea all

    year round, with shipments of tea often air-shipped from Asia, and secondly, our goal is to

    sell our teas within one month after the teas are received. Our standards insure that Urth

    Caff has the freshest, most vibrant tea youve ever tasted!

    URTH FINE TEAS

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    Urth Caff buys the finest imported black, green, and oolong teas from the most famous tea gardens of the world. Most

    are certified organically grown, or from traditional gardens that have been growing tea in harmony with nature for

    hundreds of years. Urth expertly blends and scents all of our own fine teas to bring you the most exclusive experience.

    All of our many fresh and vibrant teas are available by the pot, or to purchase for your home or work. We hope that you

    enjoy!

    Urth fruit teas are custom scented or blended in house using

    fine Chinese black tea leaves, organic and or wild grown herbs

    fruit, flower petals, and 100% natural flavor. Our fruit teas

    are exceptionally fresh and fragrant. Loose fruit tea should be

    steeped in 200 water for 3-4 minutes.

    Ave MariaExotic flavors of kiwi, strawberry & lychee nut

    Margeaux Vanilla Tea, Certified OrganicCertified OrganicCertified OrganicCertified OrganicRich, deep organic vanilla flavor

    BlackberryNatural blackberry & boysenberry essences

    The Mystical TravelerA subtle blend of white peach and organic vanilla

    Silent IslandTropical flavors of mango, passion fruit & kiwi

    Summer Peach & ApricotBright & refreshing flavor of summer fruits

    FRUIT TEASFRUIT TEASFRUIT TEAS

    $4.50

    $7.50

    $7.50

    $4.25

    2 oz.

    Black tea is fermented and oxidized, giving the leaves a reddish-

    brown color. The form of the leaves may be in whole, unbroken

    leaves or tiny broken pieces. The brewed liquor is amber to

    dark red with flavors ranging from malty to fruity. Loose leaf

    tea should be steeped in 200 water for 3-4 minutes.

    Amazing Grace, Irish Breakfast BlendRich, fruity flavorgood with milkClassic Earl Grey, Certified OrganicCertified OrganicCertified OrganicCertified Organic

    A classic blend with citrus perfume

    Darjeeling Shiva Gardens, Certified OrganicCertified OrganicCertified OrganicCertified OrganicDelicate honey liquor, light crisp flavor

    Royal Breakfast BlendFinest orange pekoe with or without milk

    We offer a wide assortment of fine teas and dessert gift

    packages. Urth can arrange for shipping anywhere in the

    world. Please ask a manager for a catalogue or call our main -

    office at 213-797-4527 or fax us at 213-797-4538.

    Please visit us at www.urthcaffe.com

    ELEGANT GIFTS MAIL-ORDER& SHIPPING

    $2.75

    $3.75

    $6.50

    $6.00

    2 oz.

    BLACK TEASBLACK TEASBLACK TEAS

    $4.25

    $4.25

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    Awakened Buddha,Certified OrganicCertified OrganicCertified OrganicCertified OrganicAn herbal breakfast infusion with ginseng

    Chamomile, Certified OrganicCertified OrganicCertified OrganicCertified OrganicMild, sweet and relaxing

    Cranberry Spice, Certified OrganicCertified OrganicCertified OrganicCertified OrganicProduces a red liquor and a tart flavor

    Divine Spice, Herbal Chai, Certified OrganicCertified OrganicCertified OrganicCertified OrganicA malty brew that makes the best chai latt

    Herbal Grey, Certified OrganicCertified OrganicCertified OrganicCertified OrganicOur non-caffeinated version of Earl Grey

    Lavender Lemonade, Certified OrganicCertified OrganicCertified OrganicCertified OrganicDelightfully refreshing with a citrus aroma

    Peaceful Mind, Certified OrganicCertified OrganicCertified OrganicCertified OrganicA mellow infusion, reminiscent of honey

    Spirit Mint, Certified OrganicCertified OrganicCertified OrganicCertified OrganicA perfect balance between sweet and cool

    Grateful Heart, Certified OrganicCertified OrganicCertified OrganicCertified OrganicA gratifying blend of rooibos, orange, and ginger.

    African Rooibos, Certified OrganicCertified OrganicCertified OrganicCertified OrganicPure African Rooibos Tea.

    Green tea is steamed or wok fried after harvest to halt

    oxidation. Green tea is crisp and refreshing with a delicate

    vegetal flavor. Green tea is low in caffeine compared to other

    teas and high in cancer preventing antioxidants. Urths green

    teas are air shipped fresh from Japan and China all year long.

    Steep in 170 water for 1 minute only.

    Genmaicha, Uji Zen GardensWith puffed brown rice, sweet and toasty

    Japanese Blessing, Uji Zen GardensFine, deep, green leaves, elegant and smooth

    Jasmine Exquisite FlowerYin Hao Jasmine with an exquisite perfume

    Jasmine White PearlWhite tea pearls with a luxurious aroma

    Moroccan Mint, Certified OrganicCertified OrganicCertified OrganicCertified OrganicA sweet, refreshing minty-green flavor

    Yin Zhen Silver Needle, White TeaWhite tea buds hand-rolled into needles,

    with a light citrus and spice flavor

    Oolong tea is between 10%-90% fermented. Oolongs have

    qualities of both green and black teas with an unique floral

    spiciness, and clear to amber-green liquor. Oolongs can be re-

    brewed repeatedly, (3-4 times), revealing subtle nuances and

    exquisitehidden flavors. Steep at 180 for 2-3 minutes.

    Hong Kong Breakfast BlendDistinctively rich fragrance, heavy bodyMandarin Pu-erh, AgedThick, coffee-like liquor, cave aged

    GREEN & WHITE TEASGREEN & WHITE TEASGREEN & WHITE TEAS

    $9.25

    $13.00

    $5.50

    $13.00

    $7.50

    $10.75

    $5.50

    $17.75

    OOLONG TEASOOLONG TEASOOLONG TEAS

    HERBAL INFUSIONSHERBAL INFUSIONSHERBAL INFUSIONSOur herbal tea blends are hand crafted by us using only

    certified organic and wild crafted herbs, spices, flowers and

    fruits. Each unique infusion is filled with nutrients, vitamins

    and the inherent health of herbs themselves. All Urth herbal

    infusions are caffeine free. Steep in 200water for 3-4 minutes

    or until the tea liquor is the color of the leaves in the blend.

    Recycle and save!Recycle and save!Recycle and save!Recycle and save!Refill your bag with 2 oz. of tea or more and receive 10% of(not including tea specials).

    $6.25

    $6.50

    $5.00

    $4.25

    $5.25

    $6.75

    $5.50

    $3.75

    2 oz. 2 oz.

    $7.25

    $7.25

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    How to make teaThe simple act of making a pot of tea is both, relaxing and economical (one pound

    of tea makes between 150 and 200 cups).1. Place one heaping teaspoon of loose leaf tea per each ten ounces of water (add

    double the amount for herbal blends) in a warmed teapot. The best flavor results

    when the leaves have plenty of room to grow as they steep.

    2. Bring cool, fresh, filtered or mineral water to the recommended temperature (see

    chart below).

    3. Pour water over leaves.

    4. Cover and steep for the appropriate amount of time.

    5. Stir with spoon, remove tea leaves and then serve.

    Tea brewing temperatures & timesBlack tea: Bring water to a boil, remove immediately. Steep 3-4 minutes.

    Oolong tea: Allow water to achieve small beads of bubbles, approximately

    185, and remove. Steep 2-3 minutes.

    Green tea: Remove water when it starts to steam, approximately 170.

    Steep 1minute.

    Herbal tea: Bring water to a boil, remove immediately. Steep 3-4 minutes or

    until the tea liquor is the color of the herbs in the blend.

    Iced tea: Add 6 heaping teaspoons of tea to a large pot. Steep for 10 minutes

    to form a concentrate. Pour tea concentrate into a pitcher and add

    an equal amount of room temperature water. Chill.

    Proper StorageTea can last for one year or more, but fine teas that have multifaceted flavors and

    aromas lose their complexity in less than six months. So, buy tea fresh and in small

    quantities. Exposure to air, light, moisture, heat, and odors, rob tea of its flavor. Store

    the tea in a clean, airtight container away from heat, but not refrigerated.

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    TO ORDER CALL:213-797-4527 ext. 10

    URTH CAFF CORPORATE OFFICE451 S. Hewitt St. Los Angeles, CA 90013Tel: 213-797-4527 Fax: 213-797-4538

    www.urthcaffe.com email: [email protected]

    Full Name:

    Address:

    City: State:

    Zip: Email:

    Telephone#:

    Credit Card Type (Amex, MC, Disc, VS):

    C.C.#: Exp:

    Signature Authorized Card Holder:

    Item Description w/size &

    color (if applicable)

    Price per

    unit

    Qty. W for

    whole

    OR

    grind

    chart #

    Sub-

    Total

    Add shipping charges per

    address:

    For 2-day or next day

    delivery please call

    Add applicable sales tax

    (CA only):

    TOTAL:

    Ordered By

    Gift Recipient Ship To

    Payment Method

    Coffee Grinding Chart

    Estimated Shipping ChargesWeight Weight

    (in lbs) Charge (in lbs) Charge

    1 $7.70 9 $11.80

    2 $8.55 10 $12.50

    3 $9.25 11-15 $14.80

    4 $9.70 16-20 $18.70

    5 $10.15 Over 20 please

    6 $10.40 call

    7 $10.70

    8 $11.25

    Shipping Fees * Rush Deliveries * Sales TaxTotal order weight will differ from actual weight of the products due to shipping

    materials. We ship all standard packages using UPS Ground. If orders are place 12 noon Monday through Friday, shipping with in California usually takes 1-3

    business days. Outside California usually takes 5-7 business days. Rush deliveries

    for 2 day or Next Day shipping via UPS or FedEx can be arranged - please call us

    for a price quote. For sales tax on orders in California, we must add sales tax to

    gift boxes and non-consumable items. Food items such as coffee, tea and bakery

    items are exempt from sales tax. Orders shipped outside of California are exempt

    from sales tax.

    The Gift CardThe Urth Caffe Gift Card is good for local use at any of our three cafes. Your Urth Caffe Gift

    Card will arrive in a special gift package that includes a copy of our latest catalogue. Please desig-

    nate the amount desired in multiples of $5.00. Gift cards must be shipped Certified mail, FedE

    or UPS. Please call for shipping cost.

    Gift Wrapping & Custom Gift BoxesTo turn your order into a customized gift, choose a gift box and size and well wrap it

    elegantly with ribbons and place it inside a larger shipping box and send it directly to the

    recipient. Each gift will include your own personal message contained in a complimen

    tary card. Available Gift Boxes (An additional charge per box):

    Sm. - $5.00, Md. - $12.95, Lg. - $14.95

    Note: When you order pre-selected gift boxes from our catalogue, the price of an

    elegant box is already included.

    Full Name:

    Address:

    City: State:

    Zip: Telephone#:

    Gift Message (please Print):

    Coffee Brewing Method

    Grind

    #

    Commercial Espresso Machine,

    Turkish, Greek Coffee

    #1

    Home Espresso, Stove Top, Super-

    Fine #2

    Automatic Drip, Flat-Bottom,

    Fine, Melitta Cone Filter #4

    French Press or Gold Filters #8

    Urn Brewer #9

    Chemex, Percolator, Coarse Gind #9

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    THE URTH STORE

    Urth Natural HoneyDark amber raw clover honey that is

    pure, all-natural and of the highestquality. It is the only honey we recom-

    mend good enough for Urth organic

    coffees and fine teas. 8 oz. jar - $4.95

    Urth Famous JamsMade from organic and wild grown,

    Northern Californian berries and fruit,

    cooked in kettles in small batches for a

    homemade flavor that has become famous!

    Available in raspberry, blackberry and

    strawberry - 10 oz. jar - $6.95

    Chocolate CoveredOrganic Espresso Beans

    An irresistible treat made with our

    organic, crunchy espresso beans and cov-

    ered with luscious imported chocolate

    highly addictive! 1/3 of a pound bag -

    $5.95

    Organic GranolaOne pound o our famous, oven-

    roasted granola made with organicoats, dried blueberries, cranberries,

    pumpkin seeds, almonds and honey.

    Roasted in small batches and sent out

    fresh. $7.95

    Italian BiscottiA secret Sicilian biscotti recipe for

    your enjoyment filled with toasted

    almonds and double baked for a su-

    perb crunch. These biscotti are the perfect accompaniment

    to Urth coffees or teas. One package - $4.25

    Classic Urth CookiesOur cookies made with a classic, all-

    American flavor with out any dairy, eggs or

    animal products you must try to believe

    how good these cookies are! Chocolate chip

    or organic oatmeal raisin cookie -$2.75 each

    Mini Pound Cake Loafs

    Delectable pound cakes baked freshand packed airtight each loaf

    serves two. Your choice of marble

    chocolate, apple, pumpkin spice, or lemon poppy seed

    $5.95 each

    Organic Granola

    Urth Caff Mug

    French PressesAn exquisite method of making

    fine coffee or tea, highly recom-

    mended by Urth Caff. A glass pot

    with chrome frame allows coffee or

    tea to steep until it reaches its

    ideal flavor and then it is presseddown stopping the coffee or tea

    from releasing any unpleasant

    flavors.

    3 cup press (10 oz.) - $21.95

    8 cup press (32 oz.) - $42.95

    12 cup press (64 oz.) $52.95

    Urth Caff MugA classic 14 oz. off-white coffee

    house mug, heavy duty quality.$19.95

    Urth Caff French Presses

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    Custom

    Gift BoxesWe are happy to help you

    choose your own selection of

    Urth organic coffees, fine

    teas, baked goods and design

    a custom gift box for you.

    We can arrange for all your

    shipping needs as well.

    Urth TrioCookie Gift BoxTwo and a half pounds of Urth

    Caffs delicious fresh baked cookies!

    Chocolate chip pecan, Valhronachocolate chunk, and organic oatmeal

    raisin packed beautifully in a gift box

    and ready to ship out or deliver any-

    where!

    $29.95

    UrthCaffePound Cake

    Gift BoxA fresh baked Urth Caffe pound cake serv-

    ing 10-12 peopleChoose from marble choco-late, apple crumb, lemon poppy seed, orange

    blossom, and pumpkin spice, individually

    packed air tight and beautifully gift wrapped

    in an elegant gift box.

    $29.95

    ULTIMATE URTH

    The

    Urth De-luxeGift BoxA large gift box with

    two of our most popu-

    lar seasonal heirloom,

    organic coffee blends

    Rainforest & Winter

    Roast, Moroccan mintorganic green tea and

    Peaceful Mind organic

    herbal infusion both

    packed in red tins, our

    world famous granola,

    an Urth travel tumbler, Japa-

    nese tea infuser mug, and

    Urths exclusive recipe Ital-

    ian biscotti.$99.95

    Urth Exquisite Assortments

    BAKERY ASSORTMENTS

    Custom gift boxes availableAll assortments are packed in elegant custom gift boxes.

    *All coffees arewhole bean unless

    specified.

    All coffees are pack-

    aged in 8oz. vacuum

    sealed bags

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    EXQUISITE GIFT BOXES

    *All coffees are whole bean unless specified.

    All coffees are packaged in 8oz. vacuum sealed bags

    Worlds Finest OrganicCoffee Gift BoxOur most popular signature heirloom organic coffee

    blends Rainforest sweet & complex, and Winter

    Roast dark & rich, Urth exclusive recipe Italian bis-

    cotti, and chocolate covered organic espresso beans.

    Urth Tea Lovers Gift BoxMoroccan mint organic green tea and Peaceful Mind organic

    herbal infusion both packed in red tins, Japanese tea infuser mug

    for perfectly brewed tea, Urth honey, and a perfect measuring

    tea spoon. $49.95

    Custom gift boxes availableAll assortments are packed in elegant custom gift boxes.

    Green Tea Matcha BoxEverything necessary to make matcha at home! Organic

    Harayama matcha 2 oz., a special handmade matcha bowl, a

    bamboo whisk, and our fresh baked green tea sesame cookies.

    $49.95

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    The worlds lowest acid, highest altitude coffeeJapanese Blessing Green Tea

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    URTH EXQUISITE CAKESOur executive chef and baker, Sal Calderone, bakes all Urth

    Caff cakes with love each day, using only the finest natural

    and organic ingredients such as imported chocolate, fresh

    cream, eggs, and European-style butter. Small cakes serve 6-8

    & large cakes serve 10-12.

    COCONUT ROYALE CAKE18 CARROT GOLD CAKECHOCOLATE CROWN CAKEFLOURLESS CHOCOLATEURTH ITALIATIRAMISUAPPLE TARTINBERRIES & CREAM CAKEMATCHA TIRAMISU

    FAMOUS CHEESECAKESUnbelievably rich and creamy - our cheesecakes are known as

    the very best in Los Angeles! Small cakes serve 6-8 & large

    cakes serve 10-12.

    NEW YORK CHEESECAKETHREE LAYER(Chocolate, Espresso, Vanilla)

    BLUEBERRY CHEESECAKEOREO CHEESECAKE

    PUMPKIN (SEASONAL)

    OLD-FASHIONED PIESOur pies are made from the finest seasonal fruits, in an old-

    fashioned-style pie crust, baked each afternoon with the fresh-

    est, all natural ingredients. Serves 8-10.GRANNY SMITH APPLEBANANA CREAMBLUEBERRYCHERRY PIECOCONUT CUSTARD

    MAPLE PECANPEACHPUMPKINVEGAN PUMPKIN

    FRENCH TARTSAt Urth Caff the pastry team is classically French trained, a

    prepares all tarts with the most exquisite European technique

    and fine touches. Small tart serves 6 & large tart serves10.

    APPLE TARTINFRUIT TARTQUICHE

    UNFORGETTABLE POUND CAKESThis All-American classic is perfect for breakfast with coffee o

    tea, an afternoon snack or late night indulgence. Serves 8-10.MARBLE-CHOCOLATELEMON-POPPY SEEDORANGE BLOSSOM

    APPLE CRUMBCHOCOLATE BLACK OUTPUMPKIN FONDANTCOCONUTGREEN TEA

    VERY LOW FAT CHEESECAKESOur famous very low fat cheesecakes are made with nonfat

    cream cheese and are fructose sweetened. Serves 10-12.

    PLAIN

    CHOCOLATEBLUEBERRY

    VEGAN HEAVEN CHOCOLATE CAKE

    Our vegan chocolate cake contains absolutely no dairy, eggs,

    animal products of any kind. Small cakes serve 8-10 & large

    cakes serve 12-14.

    URTH CAFF FINE DESSERTSURTH CAFF FINE DESSERTSURTH CAFF FINE DESSERTS

    TO PLACE YOUR ORDER PLEASE CALL ONE OF OURSTORE MANAGERS

    WEST HOLLYWOOD (310) 659-0628BEVERLY HILLS (310) 205-9311SANTA MONICA (310) 314-7040DOWNTOWN (213)797-4534

    PLEASE ALLOW 48 HOURS FOR DESSERT ORDERS

    PAYMENT IS REQUIRED WHEN THE ORDER IS PLACED -

    NO REFUNDS

    Small Large

    $35 $70$35 $60$35 $60$30 $50$35 $70$35 $60$35 $60$35 $70

    Small Large$35 $50$35 $50

    $35 $50$35 $50

    $35 $50

    $45$45$45$45$45

    $45$45$40$30

    Small Large

    $24 $50n/a $48$24 $36

    $30$30$30

    $30$30$30$30$30

    $45

    $45$45

    Small Large$35 $45

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    Naturally Elegant Special OccasionCakes From Urth Caff

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    In 1989, Urth Caffs modest mail order and wholesale beginnings barely made a ripple in

    the coffee community. Rejecting the mediocre standards of most other coffee companies, UrthCaff sought only the finest and most exquisite, certified organic beans for its customers. The

    founders vowed to maintain quality and ethics, and above all else bring a great tasting

    product to the consumer.

    By the time the caf on Melrose Ave. in West Hollywood, would open five years later, Urth

    Caff was recognized and respected as the nations first exclusively organic coffee company.

    Over the years Urth has become known for being more than just an organic coffee roaster.

    People from all over the world come to try Urths famous organic coffees, fine teas, healthy

    cuisine and bakery. The caf has grown to be one of the busiest cafes in the U.S. Still todayUrths environmental, ethical and quality standards for coffee remain unmatched.

    We have been blessed with people coming from far and wide to enjoy Urth Caff. Now

    through mail-order, our customers all over the nation and internationally, can enjoy the entire

    selection of Urth organic coffees, fine teas, granola, jams, gifts and much more. It is our

    pleasure to ship the Urth experience directly to your home!

    A BRIEF HISTORY OF URTH...

    Visit us at www.urthcaffe.com