CASSINA CUSTOM - Contract Division

Custom Interiors

TranscendingExquisite Quality with Ingenuity

32 CASSINA . CUSTOM INTERIORS


THE BEGINNINGWelcome to Cassina Contract Division. This portfolio features select projects of Cassina Contract, a company that offers cutting-edge and unique services to architects and designers. Cassina directly brings to life the vision of any space, adopting its 360 degree service approach to ceate the most distinct interior spaces around the world.

It all began in 1927 in a little town in Northern Italy. Two brothers, Cesare and Umberto Cassina, established a business they named “Figli di Amedeo Cassina” (Sons of Amadeo Cassina), with the inspira-tion of creating the finest hand-crafted furniture in Italy. Their ambition flourished into prominent and stylish lines of furniture.

The complex turmoil of the post war era strengthened the company’s resolve to adapt to new business endeavours. Cassina was empoweredby its experience in making both personal and industrial furniture and sought to pioneer a new approach: the custom design. This concept, which Cassina called the “contract business,” was a success and the company flourished, shifting its business function from serial furniture production, back to craftsmanship of quality furnishings; but now thefurniture and fixtures were crafted for personalized and specific design spaces.

1Bifold brochure for “Figli di Amadeo Cassina” which produce chairs, sofas, armchairs for hospitality and maritime sectors. Together with the new logo of Cassina a Superleggera chair, the icon and symbol of the production designed by Gio Ponti, end of 1950’s.

2First class great room of the ocean liner Andrea Doria with Gio Ponti designed “593” armchairs and Sal-vatore Fiume painted murals, 1952.

AN INTRODUCTION TO CASSINA CONTRACT DIVISION


3Cassina’s activity in the sector of complete furnishing schemes and interiors for public premises, events or special exhibitions took on a particular relevance from the beginning of the fifties. Amongst the more noteworthy furnishing schemes in this category are the San Remo Casinò, the Saint Vincent Casinò, the different branches of the Motta Bar in Milan,the Savini restaurant in Milan, the Hotel Europa Palace in Anacapri, the Hotel Royal in Naples, and the Hotel Diana in Milan.

4The lounge bar of the ocean liner Michelangelo designed by Marco Lavarello and Mario Gottardi, 1965.

Cassina debuted the “contract business” in the 1950s, working side-by-side with designers and architects to create custom designed interiors, crafting the specified furnishings established by the design layout. The brothers’ idea was to translate the architects’ and design-ers’ concepts into reality by completely building and finishing the interiors according to the design specifications. This business model proved to be mutually successful for both the company and the architects.

During the 1950s and 1960s, the company was commissioned to build and design the interiors of cruise ships, hundreds of hotels, bars, restaurants and residences, and some of the finest interior spaces around the world.

Meanwhile, other business divisions of Cassina expanded. In 1964 the “Cassina I Maestri” (Cassina Masters) continued on, fashioning and creating exquisite award-winning furniture with product lines that caught world attention for innovation, design and artistry. Its furniture designs evolved into a new venture, acquiring rights to products designed by Le Corbusier, Charlotte Perriand, Franco Albini, Charles Rennie Mackintosh, Gerrit Thomas Rietveld, Frank Lloyd Wright. Cassina “I Contemporanei” (Cassina Contemporary) continues to ex-pand and create exquisite and innovative furniture lines today signed by famous designers and architects such as Gio Ponti, Mario Bellini, Rodolfo Dordoni, Piero Lissoni, Philippe Starck and many others.

8 CASSINA . CUSTOM INTERIORS 9


5 . 6A bifold brochure from 1950’s showing the collection created for contract interiors along with the project realizations mostly in the hospitality sector.


7The lobby of the iconic design hotel St. Martin’s Lane designed by Philippe Starck, London, 1999.

8In recent years, the French luxury retailer Louis Vuitton has blazed a trail as a trendsetter in retail architecture, constructing flagship stores worldwide, each of them treated diversely to reflect the soul of the city. Cassina Contract supplied custom made furniture and fixtures for the worldwide flagship stores, 2002 to 2006.

CASSINA CONTRACT TODAYUsing the finest materials and expertise, Cassina builds, crafts and installs all furnishings, fixtures and accessories for any interior space envisioned by its clients. Cassina collaborates with architects around the world, actualizing their visions in creating interior designs for distinct spaces and venues, while adopting the company’s philos-ophy and history of exquisite Italian craftsmanship and legendary quality.

In particular, Cassina has gained notoriety for its extraordinary work in the hospitality and retail sector. Cassina is highly acclaimed as the leading hospitality interior contractor, having provided some of the world’s most legendary and classic hospitality interior projects of our time. In the 1990s, Cassina collaborated in the creation of the interiors for all Philippe Starck designed hotels, its work is revered in such cult design classics of our century, including Hudson, New York; Delano, Miami; Clift, San Fransico; Sanderson Hotel and St Martins Lane, London, to mention just a few. Through its experience and innovative visionary team, Cassina is known for bringing to life any concept or idea, delivering a finished and actualized “turn-key” project, a com-pletely finished interior.

Cassina has also gained special notoriety for its work in consummating retail interiors. Cassina professionals possess a special quality for creating a first-class presentation to the public, a critical element for a retail flagship store. Thanks to Cassina’s ability to skillfully capture corporate brand iden-tities, its work has been commissioned by some of the world’s most prestigious fashion brands, such as: Cartier, Salvatore Ferragamo, De Beers, Ermenegildo Zegna, Lancome, Prada, Dunhill, Louis Vuitton and many others.


Cassina’s team consists of business developers, project managers, draftsmen, engineers, production supervisors and customer service assistants to collaborate with architects and designers from around the world, interpreting their creative concepts and executing every detail of the project. Beginning with the consulting and concept proc-ess, the team perfects the technical drawings, design engineering, manufacturing, and finally the installation and finishing details. All design stages are punctuated with impeccable quality control and customer service. The phases of the interior design and develop-ment are carefully perfected, ensuring a finished project of the highest quality. Cassina’s team of distinctively talented professionals and artisans ensure the success of our “one-stop design” solution.

Cassina will conceive, develop and install every aspect of an interior project. Its services include the design, manufacturing and instal-lation of the interior furnishings, which include bespoke furniture (FF&E), millworks, stone & glass works, flooring, lighting and other custom finishings.

CASSINA’S SERVICES INClUDE:A design consultant team to collaborate with the designer or architect to review initial design concepts. A business development expert con-fers with the client to understand the approach to execute the space, providing expert analysis and ideas.

Design engineers create an archetype layout of the space according to the building specifications, as well as a layout plan for ideal sym-metry and proportion. In this phase, the concept will be transformed into a functioning technical work product.

Engineers and other specialists create shop drawings for production of the custom furnishings in accordance with the project’s design specifications.

Materials for the building of the space are then manufactured or pro-cured from the finest sources, the procurement or production of the materials is managed by Cassina’s technical office.

Carpentry and installation of all materials, furnishings and accessories are professionally installed according to the design blueprints and layouts. All work is 100% guaranteed.

With offices around the world, Cassina has proven to be a diverse and successful innovator able to accommodate even the most prominent international projects.

18

The MonuMenT CoMplex of The franCisCan CloisTers 2010. Ravenna

26

nTV Casa .iTalo2011. Nationwide Italy

34

exTraBanCa2010. Milan

40

WinD infosTraDa2010. Milan 2011. Rome

48

salVaTore ferraGaMo BouTiQues2011. Worldwide

58

ferrari Dealers2010 . 2011. Worldwide

68

MisT uniVersiTY CaMpus2010. Abu Dhabi

80

la GaÎTÉ lYriQue 2011. Paris

90

5th aVenue seTai2010. New York

100

TaJ Mahal palaCe2010. Mumbai

108

ConserVaToriuM hoTel2011. Amsterdam

116

KeMpinsKY spa2010. Geneva

124

erMeneGilDo ZeGna BouTiQues2011. Worldwide

134

eDouarD MalinGue GallerY2010. Hong Kong

140

hoTel roYal MonCeau2010. Paris

ab living design

manuelle gautrand architects

stefano boeri architetti

aurea progetti

das concepts inc.

crea international

crea international

lissoni associati

lissoni associati

salvatore ferragamo design office

peter marino architect

fortebis studio

oma

philippe starck

foster + partners

18 Cassina . CusToM inTeriors

1The Franciscan Cloisters are an integral part of a unique place in Italy, the zona del Silenzio (the Silent District) in Ravenna, where Dante’s name joins with Saint Francis’, and where the stratifications of different eras co-exist.

19

2010. Ravenna

Ravenna, located near the Adriatic Coast of north east Italy, attracts millions of tourists every year, in part, to witness Dante’s Tomb and to experience the related historical attractions. Dante was an Italian poet born in 1265 who had been exiled from his home city of Florence due to political struggles. Dante died in exiled in Ravenna in 1321 at the age of 56. He was best known for his epic poem entitled, La Divina Commedia also called The Divine Comedy.

The Monument Complex of the Franciscan Cloisters of Ravenna (‘Chiostri di Dante’ - ‘Dante’s Cloisters’) is an integral part of Ravenna’s history and culture. The complex is in close proximately to Dante’s Tomb and includes various structures incorporating historical exhi-bitions. Set among beautiful cloisters and archways, it invites the public to experience a transformation to another time in history.

The complex has undergone a three-year addition and renovation project, commission by the Cassa di Risparmio di Ravenna Founda-tion, the owner of the complex. The renovation included the restoration of the historic Dante Museum and library of the Dante Centre. The renovation also encompassed the building of a unified structure for multi-purpose use, the Cassa di Risparmio Library, archives, a large exhibition room, the ‘Opera di Dante’ rooms in the Braccioforte wing, a 70-seat conference room, and Enzo Bettiza’s book collection or library which includes volumes of Northern European and Balkan literature and philosophy.

The MonuMenT CoMplex of The franCisCan CloisTers aurea progetti

21

3The design for the Historical Archives of the Cassa di Risparmio di Ravenna Foundation was rather avant-garde using multimedia technologies as a new form of communication.

2The Historical Archive of the Cassa di Risparmio di Ravenna and a large exhibition hall are in conjunction with the prestigious library of the Dante Center.

20

Cassina for The MonuMenT CoMplex of The franCisCan CloisTers Cassina’s work inside the complex involved the complete furnishing of multiple rooms, including the research archives, expo, reference libraries, a multifunction hall, a conference room with adjoining cloak-room, a multimedia room and other ancillary areas.

Cassina built and installed custom furniture and fixtures and also per-formed an in-depth modularity, standardization and planning study in order to meet the functional needs relating to the interior building and engineering. A number of items of furniture with different functions were custom made for each room. Cassina also customized floor-to-ceiling wooden paneling, a custom made two-person reference desk with Nemo lamps, as well as other exclusive interior details.

The furnishings and fixtures manufactured and installed were execut-ed in accordance with the design specifications for the project. The result is a beautifully finished interior in harmony with the interior and exterior architecture.

2322

5The materials and finishing have been specifically studied and designed to meet the original function of the cloisters, while taking into consideration the safety and fire regulations.

4The library of the Cassa di Risparmio di Ravenna Foundation consists of two distinct zones, the first one houses all documentation of the foundation while second preserves the heritage book collection.

Cassina . CusToM inTeriors 2524

aurea proGeTTi profile Architect Patrizia Magnani and Engineer Maurizio Scarano worked together to create the architectural and structural design of the Dante Centre’s new addition and restoration.

Architect, Patrizia Magnani, was born in Rome in 1956 and has lived in Ravenna since 1989. She received her bachelor’s degree from the Faculty of Architecture at the Polytechnic of Milan, Department of Ar-chitectural Design in 1980. After graduation, she worked as a researcher at the Stage Design Workshop and the Institute of Architectural Design at the Polytechnic of Milan, helping to write various publications. She is the author of numerous articles for magazines in the sector. After participating in various art conferences and publishing papers, she designed costumes and stage sets for various productions. She has comprehensive architectural experience in restoration, service sector construction and town planning. She also works as a freelancer and is Chief Technical Officer for Aureaprogetti Srl, which performs design and restoration in the civil construction and industrial sectors.

Engineer, Maurizio Scarano, was born in Rome on 7 December 1948. He graduated with a degree in civil engineering, specializing in con-struction, with a thesis on architectural design and restoration at the Faculty of Engineering, University of Bologna in 1978. He trained with the architectural firm of ‘Lugli e Nuti’ in Bologna both before and after graduation.

He has written several articles mainly on urban planning for various newspapers and periodicals such as ‘Il Resto del Carlino’, ‘La Tribuna’, and ‘Libro Aperto’, among others. He was a member of the Planning Commission of the City of Ravenna for nine years. He has professional experience in restoration, service sector construction and town planning. He is a freelancer and Technical Director, with the archi-tect Magnani for Aureaprogetti Srl, which engages in design and restoration within the civil construction and industrial sectors.

aurea proGeTTi philosophY for The MonuMenT CoMplex of The franCisCan CloisTers The complex commenced with an ensemble of neo-medieval ele-ments resulting from its original construction as well as repairs that were carried out in the 1920s and 1930s.

The addition and restoration of the complex came with some com-plexities resulting from damage to the existing structure and site caused by years of history and weather affects over time. Careful historical research and analysis of the site was conducted, taking into account the current state of the structure and its historical record of degradation. The structure’s leading architectural elements were used to interpret the restoration. The architect-and-engineer-team gave preference to the technical and ethical demands of the project over historical purity.

The objective of the project, in summary, was a complete restoration and renovation of the complex structure, staying true to the integrity of the historic elements of the structure, to bring it compliant with modern regulations, and to conceive new functional buildings.

aurea proGeTTi


1A general view of the first Service Station built in Garibaldi Train Station in Milan, 2011.

27

2011. Nationwide Italy

Traveling by rail has just been revolutionized in Italy. An extraordinary feat in function and design, a new private operator for high speed rail travel has emerged. Nuovo Trasporto Viaggiatori “NTV” is the first rail operator in the world to use the new Alstom AGV train, which current-ly holds the record for the fastest high speed train. This train system represents travel at its most advanced and sustainable transporting travelers from Salerno in Sourthern Italy, to Milan and other stops in the Northern Italy, with stops between. The award-winning project called Casa .italo, launched in early 2009, called for designs of the rail service stations for the Nuovo Trasporto Viaggiatori. The service stations’ designs are befitting of the high speed, high-tech travel rail system. Created by Milan Architecture Studio Stefano Boeri Architetti, the rail stations are designed with function and convenience in mind. The service stations for Casa .italo are very traveler-friendly by offering seamless access to information as well as comfort for one to repose. Simple yet functional furnishings give travelers the feeling of agility and control over their environment and time. With circular “island” furnishing units, seating areas and counter tops, there is plenty of space for travelers to rejuvenate or organize themselves. For travelers held-over or waiting, Casa .italo has incorporated areas with multi-functional, high-technology internet stations. The waiting areas are equipped with ample seating, magazines and leaflets. To meet the travelers’ needs in terms of time and function in the sta-tion, Casa .italo has an interactive exterior space that enables tickets to be purchased, as well as monitors that display train arrival and departure times. Proximity sensors detect the presence of people and change the function of information panels to the touch screen monitors of automatic ticket purchase machines. This system is a dynamic and contemporary solution for the busy traveler. Mobility, function and style have been brought to a contemporary pinnacle with the design of the new service stations for NTV.

stefano boeri architetti

nTVCasa .iTalo

2928

3An interactive desk equipped with the latest technology made in Corian indicates using sensors occupation level.

4 next pageThe perimeter walls are clad with glass panels equipped with LED lights displaying useful travel information.

2A light weight seating system has been realized in Corian and Pelle Frau.

Cassina for nTV Casa .iTaloCassina Contract is the world leader in creating custom interior design spaces. Cassina has partnered with Stefano Boeri Architetti to bring the NTV train service stations to life. Cassina brought the design concepts to life by building, manufacturing and installing the panels, fixtures, furnishings and all other built-ins exclusively according to the design plans. Everything was custom built, manufactured and installed by Cassina, including the corian and leather furnishings, doors and all other fixtures.



sTefano Boeri arChiTeTTi

sTefano Boeri arChiTeTTi profile Born in 1956, Italian architect Stefano Boeri, based in Milan, Italy, is the founder of Stefano Boeri Architetti. From 2004 to 2007, he held the position of editor-in-chief of “Domus” international magazine. From 2007 to 2011, he was editor-in-chief of “Abitare”, international magazine. A professor of Urban Design at the Politecnico di Milano, Stefan Boeri has also worked as a visiting professor at Harvard GSD, MIT and Berlage Institute, among others. In addition, Mr. Boeri is the founder of the “multiplicity” international research network, dedicated to the study of contemporary urban transformations. He has also co-authored several volumes such as Mutations (Actar, 2000), USE (Skirà, 2002) and Cronache del Abitare (Mondadori, 2007) and is a regular contributor to several magazines and newspapers. The Stefano Boeri Architetti (Stefano Boeri, Michele Brunello) practice is committed to the research and practice of contemporary architecture and urban development with many projects completed and underway. Boeri has recently been appointed to develop the standards and procedures for urban transformation for the 2015 Milan Expo international event.

sTefano Boeri arChiTeTTi philosophY for nTV Casa .iTalo Traveling and high-tech design have been redefined in a revolutionary rail travel project for Casa .italo. The stations’ designs were based on the idea of a new type of service center to help travelers by inspiring traveling continuity and the power of self-efficiency. The stations are designed with circular furnishings and fixtures, conveying free movement and the feeling of a spinning globe. Red, white and chrome are the color palates chosen for a warm yet sleek atmosphere. The interactive and communicative systems in the sta-tions redefine the function and ingenuity needed in the fast-paced sector of high speed travel. The exterior walls of the stations, in red panels with informational monitors, are also equipped with LED display screens circulating the top border of the walls, providing continual digital information. This exterior function allows the traveler to have rapid access to informa-tion as well as the ability to quickly purchase tickets. The interior walls of the station, in chrome panels with informational monitors, are equipped with adjustable counter spaces. The furnishing elements of the interior, that complete the definition of the Casa .italo, are designed in the form of circular islands, around which people can circulate freely. The furnishings are made from corian and leather for maximum resistance. The seating areas have also been designed with ergonomics and comfort in mind. The circular information desk rests in the center of the station, the focal point of the room, to attract a traveler in need of staff service. Circular counter tops and tables surround the information desk to enable the traveler to use personal electronic equipment with ready-power outlets and Wi-Fi. A separate work station room with computers, accommodates active business travelers. There is also a separate room to relax and unwind is available, com-plete with comfortable swivel chairs for the weary traveler.

DoTDoTDoT / Concept and interaction design46xY / GraphicssaloTToBuono / Construction drawingsanDreJ MiKuZ arChiTeTTo / feasibility & quantity surveyferrari & BroCaJoli srl / Mep engineering


1The entrance of the Extrabanca Milan, 2010, the welcome desk in Corian with integrated lighting and electronic equipment.

35

crea international exTraBanCa

2010. Milan

Extrabanca has revolutionized banking by developing banking services for the nearly 4 million immigrants in Italy. Extrabanca offers personal-ized banking services aimed at assisting 11 nationalities of immigrants in Italy today, providing specialized services by banking experts fluent in 13 languages. It delivers high-quality performance in global payments, trade services, cash management, capital markets, foreign exchange and derivatives to its international clients.

Relocating to a new country can be challenging for many individuals. Extrabanca aimed at creating a warm atmosphere, inviting a pleasant interactive relationship.

The essence of the experience intended for Extrabanca is one of ease and comfort for new international customers, providing uncomplicated banking for individuals settling into a new country. Extrabanca partnered with the design experts of Crea International to develop the inviting concept for the interior design of Extrabanca’s banking branches.

The clean design lines of the space, light-colored walls and the many informational areas help to create a feeling of simplification of the world of international banking transactions. The deep red seating ar-eas and dark wood ceilings work to balance the simple lines with a message of warmth and invitation. The light wood floors throughout, act as a portal to customers, offering a symbolic bridge to a new world.

From the outside, a unique window treatment system, made of “canaletto” walnut wood, features the Extrabanca red logo spread entirely across the window system. The logo is duplicated in small flags lining the pathways as customers enter, denoting a message of commitment.

The sophisticated, yet bold, RGB led lighting system highlights the Extrabanca’s window logo giving a sense of strength to its customers.

3736

4 next pageThe deep red seating areas and dark wood ceilings work to balance the simple lines with a message of warmth and invitation.

2The selection of contrasting materials and colors breaks the monotony.

3Crea International designers preferred to use a wood veneer top for the conference table to create a warmer atmosphere in this zone.

Cassina for exTraBanCaCassina brought Crea’s design concepts and ideas to life by building, manufacturing and installing Extrabanca‘s interior, including the fur-nishings, fixtures, flooring, windows and all other built-ins, all according to Crea’s specifications. Cassina’s 360 degree service approach allowed Crea to do what it does best, create. Cassina executed the design con-cept using its “turn-key” philosophy.

3938


1The general view of the entrance, Wind Infostrada in Milan, 2010.

2010. Milan2011. Rome

Dubbed the “Empathetic Spherical Flagship Store”, telecommunica-tions company Wind displays its finest products in its flagship stores in Milan and Rome, Italy. Italian retail design company Crea International conceived the ultramodern design concept.

The cylindrical elements of the space create balance with the chro-matic character of the white floors, glazed steel and contemporary furnishings and fixtures. The color scheme is expertly planned to bring composition and organization to specific areas of the store.

Passers-by may find it impossible to resist entering to take in the expe-rience. The over-sized front window is framed with a dark background and steel trim, creating a picture window effect. From the outside, one is captured by the glowing floor boards, small display counters scat-tered for easy viewing and futuristic blue cylinder lighting elements descending from the ceiling. It all evokes a feeling of curiosity about future technology.

Once inside, one is drawn to the Wind products by wall LCD monitors, small display counters and glowing shelves. The fashionable seating areas invite one to stay to share thoughts or ideas. The stores also feature several conference lounges for customer support and technical training, as well as a separate theater where one can view information about the Wind products on a large LCD screen.

41

crea international

WinDinfosTraDa

43

2The color scheme is expertly planned to bring composition and organization to specific areas of the store.

3The product display units in the center are in Corian with integrated lighting and other technological equipment.The perimeter walls throughout the space have been realized in Plexiglas by Cassina.

Cassina for WinD infosTraDaThe Wind Infostrada project was a stellar example of a perfect partner-ship between Cassina Contract and one of its clients. Crea is a design company that thrives on cutting-edge concepts, a perfect challenge for Cassina. Cassina brought Crea’s designs and ideas to life by building, manufacturing and installing the interiors of Wind’s flagship stores, including the furnishings, fixtures, flooring, windows and all other built-ins according to Crea’s specifications. Every last building detail for the flagship stores was brought to life by Cassina.

42

44 Cassina . inTerior BooK 2011 45

5Wind products in wall LCD monitors and small display counters are combined with fashionable seating areas.

4For the Wind Theatre zone the designers have selected a complete different color palette with LED light strips on the walls.

44


Crea inTernaTional profile Crea International is a multi-disciplinary international service design company that creates architectural spaces for brands. Designing a space for a brand requires the art of presentation to showcase the purest variety of the brand’s finest products and services. Crea is one of the world leaders in brand concept designs, possessing the rare ability to express the essence of its clients’ services to the public.

Crea can shape a physical space by understanding the language of a client and translating the design concept into fluent synergy. Crea is so confident in its mastery of its brand identity concepts that it created a patent for it, called Physical Brand Design.

Alberto Pasquini and partner Massimo Fabbro founded Crea in 2002, after both men enjoyed success in similar fields. Together, they innovated a concept and service and called it Crea International, where they have been bringing to life brand identities to life in interior spaces around the world ever since. Today, Crea is known as one of the most innovative concept design companies in Europe and the world.

Crea inTernaTional philosophY for exTraBanCaThe Extrabanca project was personal for Crea International as it never misses an opportunity to welcome individuals from other countries in warm Italian style. The idea was to balance simplicity with a pledge of commitment, creating a design concept that even welcomes customers who may be nervous. Crea’s philosophy was to create a space that is embracing, showing that Extrabanca is a company that is committed to the needs of its international clients.The furniture, fixtures and color schemes of the design concept were specially formulated to work together to create the overall effect. The well placed lighting, the balance of colors, the seating and walkways all evoke a feeling of acceptance and advocacy.

Crea paid special attention to a customer-centered relationship ap-proach. The entrance area was of particular importance. The sectioned white wall molding can be visualized as a portal entrance into a new, welcoming place.

Crea inTernaTional philosophY for WinD infosTraDaThe Wind project is a perfect example of Crea’s talent in perfectly bal-ancing design concepts, converging art and marketing ideas. The unique futuristic design of the Wind flagship stores stirs the senses to perhaps other worldliness, a place where only a product as advanced as Wind’s can be found. The retail design concept aims to reinterpret Wind tech-nology by creating a new-world atmosphere, precisely describing Wind products without saying a word. Crea International seamlessly captured the essence of the brand in the design concept.

Well placed lighting in the stores evokes a smooth opulence without distracting from the edgy visual stimulation. The balance of all of the design elements within the store is what makes this design concept compelling, it captures the true identity of the Wind brand.

46

Crea inTernaTional


2011. Worldwide

It all started with a young boy’s passion for shoes, and today the Salvatore Ferragamo brand offers a full range of products for women and men that include shoes, handbags, small leather goods, ready to wear attire, fragrances, eyewear, watches and a miniature line of children’s wear. The Salvatore Ferragamo brand is classic and durable. It remains one of the top luxury brands to this day.

To emphasize Ferragamo’s commitment to introducing modern fashion, the Ferragamo interior design team set out to create a new look for the Ferragamo boutiques as witnessed in its new flagship stores.

The design team exquisitely captured the essence of Ferragamo, highlighting the brand’s latest styles with a sleek design sensibility. The interiors’ open design, stone floors and expertly placed ambient lighting allow the brand’s merchandise to take center stage. The design elements of the new boutiques imparts the sense of cool confidence with a modern look giving the sense of Ferragamo’s commitment to new fashion trends while at the same time understanding the com-mitment to the classic looks for which Ferragamo is beloved.

salvatore ferragamo design office

salVaToreferraGaMoBouTiQues

49

1The Exterior of Salvatore Ferragamo Boutique in Las Vegas, 2011.

2 next pageThe double height entrance of Las Vegas boutique creates a dramatic effect.


53

4The recessed hanging clothing millworks and fixtures ornamented with a geometrical pattern in lacquer finish.

5 next pageCassina engineered all shelving systems, case goods, jewelry and accessory display units and realized them by using the finest materials such us wood veneer, extra clear glass, brushed steel and bronzed metal.

3The celebrated brand’s own architects combine rich textures and materials complementing the Salvatore Ferragamo brand identity.

Cassina for salVaTore ferraGaMo BouTiQuesCassina made the perfect partner to bring Ferragamo’s new concept stores to life.

Using the Ferragamo design team’s contemporary design plans for the new concept stores, Cassina understood the concept and expertly brought the boutiques interior spaces to life by building, manufacturing and installing the interiors according to all specifications. In addition, Cassina built, manufactured and installed all of the millworks, fixtures, fittings, flooring and all other built-ins.

52

Cassina . CusToM inTeriors54 55

57

salVaTore ferraGaMo

salVaTore ferraGaMo profile Italian footwear designer Salvatore Ferragamo (1898-1960), “the shoe-maker of dreams”, began making shoes at age nine for his sisters for their special occasions. In 1914, he emigrated to Boston, working with one his brothers in a cowboy boot factory. He then returned to Italy in 1927 to begin creating his shoe empire, which would later evolve into a family business. Ferragamo achieved great success as a shoe designer in Italy, becoming the shoe designer to the stars, includ-ing creating shoes for Marilyn Monroe. The Ferragamo company would soon branch out to design other fashion accessories and is a continued success today.

salVaTore ferraGaMo philosophY for The BouTiQueThe Ferragamo design team’s skillful approach to capture the brand essence is evident in the new flagship boutiques. The over-all design approach is chic and contemporary. The exterior of the boutique commands one’s attention by the bold choice of over-sized, framed, substantial glass doors, accompanied by the Salvatore Ferragamo lighted logo fixed above. The interior’s cool color palette and light colored stone floors are complimented with light colored area rugs, creating a rich and layered look. The lighted custom walnut colored shelving tastefully showcases Ferragamo’s fine apparel and acces-sories. Glass walls, staircases, open floor plan and recessed floor and ceiling lighting works to create the modern, yet chic, approach to accentuating Ferragamo’s spirit of creativity. Meaningfully displayed shoes and racks of clothing make for easy viewing and also gives a feeling of sophistication.

The sleek, modern approach to the Ferragamo boutiques was expertly planned to allow fluidity in communicating the brand. Skillfully placed softly rounded light leather seating and rounded walnut nesting tables combine to create a welcoming environment, inviting one to stay and experience the full Ferragamo journey.

56


1The external of Ferrari store, Tokyo, 2010.

2010 . 2011. Worldwide

With the sleek, sophisticated culture of the world of luxury cars, only the finest can be displayed such treasures as Ferrari to the public.Ferrari, the automobile with a reputation as the finest, and perhaps the fastest, deserved a showroom worthy of displaying its automotive accomplishments. With Ferrari’s sleek lines, the automobiles were intended to be seen as art. Despite Ferrari’s horsepower on the open road, when it came to the interior design of its new showrooms, Ferrari thought it would slow down and take a streamlined approach so as to create an atmosphere evoking the simple pleasure of owning such a finely crafted automobile.

In 2009, Ferrari decided to develop a new corporate identity concept for its dealership showrooms. Ferrari collaborated with design part-ner, Roman architectural firm, Fortebis, to successfully capture the design style it had envisioned. The right person to execute the design with Ferrari proved to be the Italian architect Simona Franci, of Forte-bis, who expertly captured the essence of Ferrari’s belief excellence and the image of success.

The entrance of the showrooms features a sleek white lacquered re-ception counter with glass, creating a concierge feeling of customer service, complete with personal greeters ready to provide the finest service to its customers. The theme of white lacquer can be seen throughout the showroom, in the walls with recessed lighting, the flooring and the ceiling. The interior color scheme includes subtle grays with accents of punctuated red lacquer. Large floor-to-ceiling win-dows spotlight the displayed automobiles without any harsh lighting, while the rounded architectural additions do not dare to compete with the clean lines of the displayed automobiles. The concept includes innovative information display units where all the technical details of the cars are presented like artwork.

The simple, stark, lounge feel of the Ferrari showrooms by Simona Franci conjures up sleek sophistication while permitting the brilliantly shaped and designed automobiles to speak for themselves.

fortebis studio

ferrari Dealers

59

61

Cassina for ferrari DealersCassina Contract division was the ideal choice to implement Ferrari’s new showrooms designed by Fortebis. Since the commencement of the new showroom design ideas, Cassina has been working side-by-side with Fortebis to bring to life the first of the showrooms, a mock up “pilot” showroom located in Ferrari’s headquarters in Maranello, Italy. Thereafter, Cassina has been realizing the interiors of all dealers world-wide rolling out the new corporate identity of Ferrari. Some of the loca-tions already realized include, Sydney, Taipei, New York, Geneva, Tokyo, Lisbon, Prague, Warsaw, Delhi, Dubai and Philadelphia.

Cassina developed the showrooms by building, manufacturing and installing the interior of the spaces, including the furnishings, fix-tures, flooring, windows and all other built-ins according to Fortebis’ specifications.

60

3The meeting room of the Maranello concept showroom in Italy is furnished with Poltrona Frau office systems upholstered in Pelle Frau Ferrari red.

4 next pageThe architecture of the display area in the Maranello concept showroom in Italy does not dare to compete with the clean lines of the automobiles.

2Cassina realized the complete interior fit-out of the dealerships including the reception desk, the lounge area, the meeting area as well as the wall display units and recessed shelving for leather samples, steering wheels, wheel covers and car seats.


64 Cassina . inTerior BooK 2011 65

6The recessed niches in the showrooms display the configuration elements like jewelry.

5The lounge areas in the showrooms are also equipped with personalized Poltrona Frau furniture upholstered in Pelle Frau.

6564


forTeBis sTuDio profile Fortebis Group is an all-inclusive architectural and design firm with a multidisciplinary philosophy. Founded in 2001 by Italian architect Edith Forte, along with a group of experts she had encountered in her career, Fortebis is one of the world leaders in architectural design and engineering. The harmony between the elements of form, style and art is what sets Fortebis apart as an outstanding leader in the archi-tecture and design community.

The woman behind the architecture and design of the Ferrari showroom project is Simona Franci, a partner at Fortebis. Ms. Franci is an expert in interior design and corporate brand imaging. She graduated with honors in 1998 from the Faculty of Architecture at the University of Florence.

She began her career with Claudio Silvestrin Architects in London, England where she learned to manage retail design exhibition projects, including installation of the Hayward Gallery in London. She oversaw the design of CS & Partners’ new headquarters in London. Having created interior designs for some of the most famous fashion designers in the world, such as Giorgio Armani, Fendi and many others, Ms. Franci has earned a reputation as one of the foremost top retail brand interior de-signers in Europe. In addition, she has developed many corporate identity retail spaces for many other companies and has also specialized in luxury residential and commercial designs, including the hospitality industry where she excels in furniture planning, lighting and architectural detail.

In 2008, Fortebis was hired by Ferrari and Maserati as the showroom architect and designer for their showrooms where Ms. Franci has since worked as the lead designer, having mastered the corporate identity of the luxury automobile makers with her exquisite, contem-porary showroom designs seen around the world.

forTeBis sTuDio philosophY for ferrari DealersFortebis prides itself on a design methodology called “MtMd.” Made to Measure design is translated in Fortebis’ ability to conceptualize a custom design in addition to providing the highest principles of architectural integrity and feasibility.

The Made to Measure philosophy proved to be an important factor in designing the Ferrari showrooms. The showroom concept was designed to interpret the essence of the Ferrari brand and to translate the vision to the many cultures around the world where Ferrari show-rooms would be constructed. The white lacquered counters and flooring are accentuated with bold bursts of red color, the trademark color of Ferrari’s automobiles. These are universal distinctions of Ferrari which translates into any language.

The design style of the showrooms, displaying Ferrari’s finest auto-mobiles, was created in a cool lounge setting, a design indicative of the subtle glamour of the 1950s era. Ferrari’s new design concept proved to be a winning idea. Ferrari is proud to display its finest motor cars in its new showrooms around the world, designed specifically to exhibit Ferrari’s best.

forTeBis sTuDio


1The slightly flattened sphericalshape of the university’s Knowledge Centre reflects the designers’ efforts to optimize the building’s photovoltaic (PV) energy harvesting .

2 next pageThe interior of the Knowledge Centre is divided into a vertical hierarchy of spaces away from the noise and activity of the active ground floor.

69

2010. Abu Dhabi

The Masdar Institute is the centerpiece of the Masdar Initiative, a land-mark program announced in April 2006 by the government of Abu Dhabi to establish an entirely new economic sector dedicated to alternative and sustainable energy. Masdar is a highly-strategic initiative with the primary objectives of: helping drive the economic diversification of Abu Dhabi; maintaining and expanding Abu Dhabi’s position in evolving global energy markets; positioning Abu Dhabi as a developer of tech-nology; and making a meaningful contribution towards sustainable human development.

The Masdar Institute has many features which distinguish it from other educational facilities around the world. Around 30 percent of the campus’s energy is provided by solar panels on the roof, with 75 percent of hot water also being heated by the sun. A 10 megawatt solar field at the site provides 60% more energy than is consumed by the Masdar Institute and so the remaining energy is fed back to the Abu Dhabi grid.

The buildings have self-shading facades and are orientated to provide maximum shade as well as sheltering adjacent buildings and the pedestrian streets below. Over 5,000 square meters of roof mounted photovoltaic installations provide power and additional shading at street level. Windows in the residential buildings are protected by a contemporary reinterpretation of “mashrabiya”. Mashrabiya is the Arabic term given to a type of projecting oriel window which was tradi-tionally enclosed with carved wood latticework.

The laboratories and residential accommodation are supported by a variety of social spaces, including a gymnasium, canteen, café, knowledge centre, majlis - or meeting places - and landscaped areas that extend the civic realm and help to create a new destination within the city. One, two and three-bedroom apartments are housed in low-rise, high-density blocks, which act as a social counterpoint to the educational laboratory environment.

This building is the first of four planned phases that will bring the eventual student population to 600-800. Four residential blocks sur-round a central laboratory and the Knowledge Centre, the first in a series of additional campus buildings, which will include a mosque, conference hall and sports complex.

foster + partners

MisT uniVersiTY CaMpus


72 73

4The entrance lounge areas with exposed ceilings and wood creates great contrasts.

3The concept for flexible laboratories supplied by Cassina has meant that the Masdar Institute design does not fall under normal laboratory building classifications.

72

Cassina for MisT uniVersiTY CaMpusCassina Contract is the world leader in building interior design spaces for special projects. Cassina partnered with Foster + Partners to bring to life sustainable interiors for the MIST project.

Cassina supplied and installed turnkey interiors for 102 one bedroom, two bedroom and duplex student residences. In addition to the resi-dences Cassina has also built interiors for the canteen, two majlis, reception lounge areas, gym and the knowledge center.

7574

5The Masdar Institute Campusconsists of a series of courtyard and street spaces, each with a distinct theme derived from characteristics of the regional landscape.

6Laminate for furniture, operable walls and doors are made of unbleached cellulose fibrous material and water based resins. Cassina supplied and installed turnkey interiors for one bedroom, two bedroom and duplex units, 102 residencesin total.

7 next pageThe architects selected Cappellini items to furnish recreational areas.



fosTer + parTners profile Foster + Partners is one of the leading London-based architectural firms in Europe, founded by chairman Norman Foster. Established by Norman Foster as Foster Associates in 1967, the firm was renamed to Foster + Partners in the 1990s to more accurately reflect the influence of the other lead architects.

Foster + Partners boasts a lengthy résumé of important projects, includ-ing bridges, government offices, cultural centers, sports stadiums, airline terminals and rail terminals, office buildings, hospitality, mixed use and master planning. Some of its projects include, London City Call, Winspear Opera House, Faculty of Law Cambridge, Wembley Stadium reconstruction, Hong Kong International Airport, Hearst Tower in New York, Hermitage Plaza La Défense in Paris, and many more.

Foster + Partners is also an award winning architectural firm, some of its awards include, RIBA Stirling Prize for Imperial War Museum, MIPIM AR Future Projects Award, Grand Prix for Swiss Re, RIBA Stirling Prize for Swiss Re, RIBA European Award for Dresden Station Redevel-opment RIBA International Award for Hearst Tower, Aga Khan Award for Architecture for University of Technology Petronas, LEAF Award for Beijing Airport Terminal 3, RIBA European Award for Zenith and RIBA International Award for Beijing Airport Terminal 3.

Foster + Partners is guided by a belief that the quality of one’s surround-ings has a direct influence on the quality of one’s lives.

The firm carefully considers several guiding principles when designing a building or space; including, the character of a building or surroundings, the services that allow it to function, the ecology, the quality of natural light, the symbolism of the form, the relationship of the building to the skyline or the streetscape, how one interacts within the space, and its ability to lift the spirits.

fosTer + parTners philosophY for MisT uniVersiTY CaMpusTo design a new city that is carbon neutral and zero waste is a great challenge. To build this city in the extreme climate of Abu Dhabi is an even greater challenge. Foster + Partner’s approach incorporates lessons which have evolved over centuries of traditional Arabian archi-tecture, combined with extensive research into the latest sustainable technologies. Expansion has been anticipated from the outset, allowing for urban growth while avoiding the problem of sprawl that besets so many cities. The project began with a meticulous study of old Arab settlements, including the ancient citadel of Aleppo in Syria and the mud-brick apartment towers of Shibam in Yemen, which date from the 16th century. The point was to go back and understand the funda-mentals, how these communities had been made livable in a region where the air can feel as hot as 150 degrees. Emphasis is placed on flexibility, use of traditional architectural elements and modern mate-rials to provide for an optimized combination of natural lighting and cooling that minimize energy needs both indoors and outdoors. The masterplan is designed to be highly flexible, to allow it to incorporate these emergent technologies and to respond to lessons learnt during the implementation of the initial phases.

fosTer + parTners


1The corridors of the museum with custom-made lighting called “dodécaèdres” engineered and realized by Cassina Contract.

81

2011. Paris

The new Museum Gaîté Lyrique in Paris is an interactive museum, designed to allow one to explore technology and performance art. It is truly a unique experience for all senses. The museum invites one to interact with inter-disciplinary creative and technological fields, fostering connections and relationships between people and the new culture of technological art. Its unprecedented technology cel-ebrates a cultural revolution of modern life in the digital age with exhibits that allow one to collaborate and interact with forms of light and various mediums of art and music. Opened in March 2011, the world waited in anticipation to witness the transformation of this once famous Parisian theater located in the heart of Paris’ cultural district. The home of the former Théâtre de la Gaîté, originally built in 1759, the Gaîté Lyrique Museum was con-verted and now revered as a must-see destination in Paris. Galleries and mezzanines around the main performance spaces invite visitors to view various performances. Modern modular fixtures and archways create quaint corners in which to reflect and explore in the otherwise open floor plan. The interior retains its architectural interest notwithstanding the sleek modern edges and bright aesthetics. Imagi-nation is abundant and extravagant as reflected in the lighting features throughout the museum. The museum also has viewing rooms, colorful mobile booths where one can watch a film, along with a space similar to a library where one can explore various multi-media programs as well as enjoy a large collection of art magazines. The museum is also stocked with the latest video games. One can also marvel at the on-sight artists’ studi-os equipped with cutting-edge computer technology, an auditorium for screenings and lectures, and a café where the otherwise 19th-century architecture has been offset by ultra-modern furnishings and fixtures, complete with simulated flying saucer chandeliers. The interior is something of a mix of spatial delights, in some areas stark and in other areas an unconventional maze of architectural and technological rapture. The main performance space is one of several theaters in the museum and is situated at the heart of the building.

manuelle gautrand architectsla GaÎTÉ lYriQue

83Cassina . CusToM inTeriors82

2Both the ceiling lamps and illuminated cubes have been engineered and supplied by Cassina.

3An “éclaireuse” interactive station in bright red Corian.


4The ornate style of the Second Empire still graces the exterior of this historic opera house.

5La Gaîté Lyrique is very much a center for these digital times, but the human element is not forgotten.

8786

Cassina for la GaÎTÉ lYriQueCassina Contract is the world leader in building interior design spaces, enjoying a reputation for realizing the most ambitious of projects. Cassina partnered with Manuelle Gautrand to bring to life the bold concepts that went into the design of Gaîté Lyrique Museum in Paris. Cassina developed unique one-of-a-kind features for the lighting ele-ments, such as custom-made lighting called “dodécaèdres,” the small lighting elements with multifunction which can be installed in the public areas with infinite combination options. Cassina also custom made the 70 “éclaireuses” within the museum, the container-sized modular units that can be moved to create interactive changing scenes. Cassina was proud to be a part of this project to celebrate performance and the technology that has inspired a new form of art.

7Cassina realized these mobile stations by using medium density fiberboard for external shell whilst Corian and technical leather were selected for internal configurations.

6Numerous interactive stations are spread out across La Gaîté Lyrique where visitors can comfortably explore a database of music and art, in addition to playing the latest video games or using the newest media software.


Manuelle GauTranD arChiTeCTs

Manuelle GauTranD arChiTeCTs profile Born in 1961, Manuelle Gautrand began her career as an architect in 1985. After several projects, she started her own practice in Lyon in 1991. She lectured at the Ecole Spéciale d’Architecture and the Paris-Val-de-Seine School of Architecture between 2000 and 2003 and currently teaches in architectural workshops held throughout Europe. In 2005, Ms. Gautrand was elected as a statutory member of the French Architecture Academy. She has managed countless architec-tural projects ranging from housing and offices to cultural buildings, business premises and leisure facilities, including the ‘‘C42” Citroën flagship showroom building at the Champs-Elysée Avenue in Paris. In 2008, she was bestowed the honor of creating the impetuous design of the new Gaîté-Lyrique Museum where she converted an historic theatre into a contemporary music and digital art museum to showcase a world of technological wonderment. She also worked with the AVA tower office building, at La Défense. In 2009, she completed six ongoing sites, including the Business Centre in Saint-Etienne, the Lille Modern Art Museum, and the ‘origami’ office building in Paris. In the international market, Ms. Gautrand has worked to create an automotive showroom in Cairo, as well as a shopping mall project.

Ms. Gautrand is an award winning architect in contention for a number of international design awards, including the Munch Museum Design Contest in Oslo, and most recently won awards for her designs in Lux-embourg and Belgium.

Manuelle GauTranD arChiTeCTs philosophY for la GaÎTÉ lYriQue The Gaîté Lyrique Museum in Paris was an enormous project with epic proportions and design challenges. The façade of the structure was restored to its original glory when it was once an historic theater and opera house.

The human senses and the exciting technology revolution was the inspiration for the project. The powerful sound element was a factor in the design, but was also a consideration in isolating sound in the surroundings areas. The design of the interior space was created in a “box within a box” principle, like stacking boxes within each other in order to isolate sound in different spaces. The ultra-modern lighting, laser beam exhibits, visual architectural elements and layers of textures, make this interior design a truly visual treat. Interaction was another inspiration for the design. Inviting individ-uals to immerse themselves in the high-tech environment, to explore their own unique form of art appreciation, was all part of the idea. Once the elements for the senses were planned, the project cen-tered around three primary performance venues, all in the heart of the building structure. Surrounding the three performance venues lies the spatial design elements of flexible spaces or breathing spaces. The design of Gaîté Lyrique was conceived to inspire visitors to explore, create and enjoy our world’s new culture of technology.


1The exterior of the Setai building beautiful and old-fashioned-looking as its surroundings, New York 2010.

91

das concepts inc.

5th aVenue seTai

2010. New York

The Setai Fifth Avenue, located at 400 Fifth Avenue, is set in the vi-brant heart of Midtown Manhattan. Above the five-star, internationally acclaimed hotel resides a residential tower topped by 2 stunning Penthouses, changing the landscape of luxury condominiums in Manhattan. The exterior of the building was designed by Gwathmey & Siegel and features a stainless steel crowned rooftop, uniquely an-gled windows and a classic limestone base.Developed by Bizzi & Partners, this five star 57-story hotel and con-dominium tower, containing 157 hotel rooms, hotel apartment suites, and 184 residences, is located on Fifth Avenue, two blocks north of the Empire State Building. The project was designed to blend in with its immediate context of three designated landmark structures in terms of scale, rhythm, and materiality. Public functions include ground floor retail, second floor restaurant and bar, third floor meeting rooms and fitness center, fourth floor spa, and a residents lounge and terrace on the 11th floor. Gwathmey Siegel & Associates designed the building to have a specific contextual tie to the neighborhood and its buildings, the architecture firm worked on the project, together with interior designer DAS Con-cepts Inc. who realized the interior design layouts.

The Setai features an 11-story podium-like base to give the building a strong vertical aspect, setting a scale that is in keeping with other adjacent projects on Fifth Avenue. The top of the building is an in-verted crown of stainless steel with a parapet below its base which conceals technical lighting equipment, enabling it to glow at night like the Empire State Building. Other distinctive features at the Setai are its rounded corner on Fifth Avenue and 36th Street, which makes it one of only a handful of buildings in the city with that architectural nuance. An outdoor terrace on the 11th floor boasts views of the surrounding skyscrapers, most prominently the Empire State Building. Uniquely designed bay-shaped windows, which surround the perimeter of the topmost floors, offer expansive views of the city, specifically from the “column less corner” windows of the building.

92

Cassina for The 5th aVenue seTaiCassina Contract supplied complete FF&E and millwork for the 57 hotel apartments. Each of these suites is entered through a walnut-paneled foyer which in turn leads to the sleeping area proper.

The guestroom finishes draw inspiration from the Garment District in which the Hotel is located. In addition to the hotel apartments Cas-sina has also provided loose furniture for all guestrooms and public spaces such as lobby and F&B areas.

93

2The Apartment Suite is a spacious, luxurious sanctuary in the heart of Midtown Manhattan.

3The intimate ambiance paired with plush, international elements creates the pinnacle bar experience.

9594

4The lobby lounge bar offers guests light dinner and beverage services in an intimate atmosphere.

5Graced by a monumental staircase, the intimate lobby creates an arrival experience.

6 next pageThe Setai Fifth Avenue’s Premier Room is equipped with exquisite finishes and custom-crafted furniture.



Das ConCepTs inC. profileDAS Concepts is an international design firm with core expertise in the design of luxury hotels, resorts, and condominiums and with offices in Long Beach, California and New York, New York.

The firm’s two principals, supported by a team of exceptional archi-tects and interior designers, bring their clients a combined experience of over 50 years in the design arena, including a body of work com-prised of some of the most exclusive, innovative, and unique hotel properties from around the world. DAS was established with the goal of providing its clients personalized and exceptional service and design. The firm has remained small, allowing the principals direct and continuous involvement in each project the firm undertakes.

DAS approaches each new commission as a unique opportunity to create integrated environments that· Develop their own personality, reflecting the spirit of their locale· Reflect the culture of the Client, and· Are beautiful, effective, and functional

Among design firms, DAS stands out for its depth of knowledge in the design of unique hotel properties, its spirit of collaboration with the other team members, its uncompromised attention to detail, its concern for craft, and its sophisticated understanding of the value added by good and pertinent design.

Das ConCepTs inC. philosophY for 5th aVenue seTai The hotel was designed to give the guest a quintessential New York experience, while at the same time offer a respite from the energy of the City. The design is modern rigueur softened with rich natural ma-terials and finishes and an eclectic art collection. The Lobby maintains a restrained palette of fumed oak paneling, limestone floors, onyx, and smoked mirrors, intended to convey a feeling of spaciousness, luxury, and serenity. The same design philosophy extends to the adja-cent lounge bar, evoking the feel of a private club; plush, intimate and comfortable. The restaurant is open and airy, and while using similar materials to the other public spaces in the hotel, the use of aqua accents and wall covering gives it a separate identity appropriate to the Riviera-inspired menu. The Spa occupies the entire fourth floor of the building and was designed as a tranquil and welcoming retreat. The guestrooms and hotel suites emphasize that rarest of New York com-modities, space, and were designed to bring to mind the feel of a luxury New York apartment.

98

Das ConCepTs inC. franCisCo JoVe

100 Cassina . CusToM inTeriors 101

2010. Mumbai

The world famous Taj Mahal Palace & Tower Hotel in Mumbai, India is an architectural marvel. The hotel was built in 1903 by Jamsetji Tata who saw a need for a grand hotel to revitalize the city and hotel industry in the region. After completion, the hotel was a masterpiece of palatial standards and soon became a second home to royalty, heads of state, movie stars and millionaires. The hotel retains its luxury standards today in large part due to its continuing renovations and upgrades.

The Taj Mahal is an architectural blending of styles and influences from the Moorish, Oriental and Florentine cultures. The hotel boasts contemporary Indian influences, complete with beautiful vaulted ala-baster ceilings, onyx columns, graceful archways, hand-woven silk carpets, crystal chandeliers, a magnificent art collection, an eclectic collection of furniture, and a dramatic cantilever stairway. Everything within the hotel is built to grand scale.

In 2008, the Taj Mahal was the target of an infamous terrorist attack which endured for sixty hours, having caused severe material damage to the hotel. Following the terrorist attack, the Taj Mahal reclaimed its legendary glory after a year and a half of renovations featuring the work of the world’s most acclaimed architects and designers.

Italian architect Piero Lissoni of Lissoni Associati Milano was one of only three designers selected for the renovations to the Heritage Wing. He proved to be the right choice for the restoration of the grand Herit-age Wing’s Elephanta, Dutch and Lotus Suites. Piero Lissoni retained the Anglo-Indian architecture in the suites’ designs, but enhanced the look by incorporating new and unique design features to sharpen the architectural style. The suites of the Taj Mahal were designed to fit the “gentleman traveler” with the conveniences of modern technology and the sophistication of works of art and ethnic design, in the style of Piero Lissoni. Lissoni’s eye for architectural detail made him an obvious choice for restoring the three legendary suites.

TaJ Mahal palaCelissoni associati

1A symbol of a wounded beauty returned to new splendor, The Taj Mahal Palace in Mumbai rewrites its rebirth by using the language of contemporary design and reinterpreting Indian art and tradition, 2010.

103

3Piero Lissoni has selected Cassina masterpieces to furnish the living areas of the suites.

2The bedroom walls of the Elephanta suite are decorated with contemporary Indian millworks.

Cassina for TaJ Mahal palaCeCassina partnered Piero Lissoni to bring his design concepts to life in the Elephanta, Dutch and Lotus Suites of the Taj Mahal Palace. Cas-sina provided the entire fit-out, manufacturing and installation of the interior of the suites, including the furnishings, fixtures, flooring, win-dows and all other built-ins, all according to Mr. Lissoni’s specifications.Besides to the high-end Italian manufacturing some of the items have been realized locally by Indian artisans.

In addition to the suites designed by Mr. Lissoni for the Taj Mahal, Cassina also built the interiors of seven additional suites, including the presidential suite, as well as providing FF&E for thirty-six of its club rooms.

102

105

4Lorem ipsum dolor sit amet, utconsectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua lorem.

3Lorem ipsum dolor sit amet, utconsectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua lorem.

5The dining area of the Elephanta suite with traditional millworks and modern design pieces.

6 next pageThe Dutch suite colors were inspired by Flemish paintings.

4The entire bathroom fit-out including a long Corian bathtub has been realized by Cassina.

104



lissoni associati

1The Conservatorium Hotel exterior, originally designed at the end of the 19th century.

109

2011. Amsterdam

Amsterdam enjoys great fame for being the proud owner of one of the most important intact historical city centers in the world. Located in the heart of the city, alongside the exclusive shopping street, the P.C. Hooftstraat, the Conservatorium Hotel Amsterdam is the city’s newest hotel. This elegant, lifestyle hotel featuring 129 rooms and suites will be at the center of Amsterdam’s rich cultural heritage and bustling daily life. The Conservatorium Hotel Amsterdam has returned the essence of this iconic building to usher in a new experience of exceptional hospitality.

Conservatorium Hotel’s exquisite contemporary design was created in collaboration with the management company’s vision and com-mitment to excellence and execution, and in partnership with Piero Lissoni, one of Italy’s leading architects and interior designers.

The Conservatorium Hotel’s main emphasis will be on a new personal-ized approach to service. Guests and local patrons will experience a variety of settings, rich in historical heritage including superior design and accommodation. The Conservatorium Hotel offers exclusive dining and bar venues, an Akasha Holistic Wellbeing Center as well as events and banqueting spaces oby the latest technology. The various venues of the hotel blend sophistication and modern international style with the unique, rich and significant history of Amsterdam.

ConserVaToriuMhoTel

111110

Cassina for ConserVaToriuM hoTelCassina Contract, a long term collaborator of Lissoni Associati realized Piero Lissoni’s design concepts for the Conservatorium Hotel. Cassina provided entire room fit-out of the 129 suites, including the furnish-ings, fixtures, flooring, lighting and all other built-ins, all according to Mr. Lissoni’s specifications. The particularity of this project was that due to historic character of the building, each single suite happened to be different in terms of dimensions and layout thus creating a big challenge for Cassina. Besides the fit-out, Cassina provided bespoke FF&E for the suites as well as loose items for the public areas.

In addition to the suites Cassina also built the interiors of function rooms located within the class cube in the central courtyard of the original hotel building.

3The contemporary design elements are settled in a warm atmosphere thought by Piero Lissoni.

2Paying homage to the building’s original lofty ceilings, almost half of the rooms have been transformed into stunning duplex layout with large windows and exposed structural beams.


4The minimalist design of the bathrooms are enriched with luxurious materials such as natural stone and Corian.

5The sleeping areas are on the second level of the suites overlooking to the living zone.


lissoni assoCiaTi piero lissoni

lissoni assoCiaTi profile Italian architect and designer Piero Lissoni approaches his work with a mastery of proportion and an acute sensitivity for detail that distin-guishes the common from the extraordinary. Mr. Lissoni began his career in 1978 after graduating with a degree in architecture from the Milan Polytechnic. In 1985, he began his career with Boffi Kitchens where he worked as an art director and design-er. In 1986, Mr. Lissoni opened Studio Lissoni with partner Nicoletta Canesi where they eventually created Graphx in 1996 for graphic design. The company honed its skills in the areas of industrial de-sign, graphic design, architecture and interiors, artistic direction and coordinated image. Today, Studio Lissoni Associati Milano and Graphx employs seventy architects, designers and graphic artists for interna-tional clients such as: Alessi, Artelano, Boffi, Cappellini, Cassina, Flos/Antares, Fritz Hansen, Glas Italia, Kartell, Knoll, Lema, Living Divani, Lualdi, Matteograssi, Olivari, Poltrona Frau, Porro, Sabattini and Thonet. Incursions into the fashion world involve store design and showrooms with brands such as: Benetton, Brosway, Gallo, Piazza Sempione, Santandrea, Serapian and the American designer Elie Tahari.

Piero Lissoni’s architectural accomplishments include design for the Mamilla Hotel Jerusalem; the renovation of the public areas of the Monaco & Grand Canal Hotel Venice; the Bentley Design Hotel TM Istanbul; the Al Porto Design Hotel TM Zurich lake; the Mitsui Garden Hotel Tokyo and many other hospitality destinations, various corpo-rate headquarters as well as hundreds of other projects.

lissoni assoCiaTi philosophY for TaJ Mahal palaCeThe Taj Mahal restoration project was one of personal satisfaction for Mr. Lissoni who was honored to be a part of restoring this palatial architectural masterpiece following the terrorist tragedy in 2008.

The Elephanta, Dutch and Lotus suites, renovated by Mr. Lissoni, are signature suites of the Taj Mahal hotel.

Elephanta Suite, named after the island off the coast of Mumbai, reinterprets the Indian style, complete with an incomparable view of India Gate. The opulent Elephanta suite is lavishly designed with rich wood paneling accented with deep shades of blue, ornate chan-deliers and marble flooring. The exquisite architectural details make this suite a one-of-a-kind masterpiece.

The Dutch Suite welcomes guests with contemporary style and elegant luxury. Complete with marble and wood floors, clean lines and immacu-late wall and ceiling moldings, this suite is designed for the well-heeled. The Dutch Suite proudly features stunning views overlooking the bay.

The Lotus Suite, designed in shades of white like the lotus flower from which it is named, takes elegance to a new standard. Panels of carved wood, painted white wooden blinds used as internal divisions, a swinging bed, traditional furnishings with accents of contemporary luxury makes this suite a treasure in luxury hospitality.

lissoni assoCiaTi philosophY for ConserVaToriuM hoTelThe Conservatorium Hotel in Amsterdam was designed with the ‘gentleman traveller’ in mind and blends the comforts of modern technology with a meticulous selection of works of art and ethnic pieces in the inimitable style of Piero Lissoni.

It was opened as the Conservatorium Hotel after the painstaking restoration of a 19th century music school, returning the building to the city in its new guise to provide hospitality services in the museum district.

Piero Lissoni’s brief was to maintain the cosmopolitan feel of the hotel in his role as head of the architectural and interior design project. “I wanted to provide a new style of welcome for the nu-merous tourists and art collectors, and incorporate the spirit of the past into a modern, sophisticated and quiet context.” The interplay between the historical architecture and the modern furnishings is both identifiable and purist.

There is a glass building in the central courtyard of the original struc-ture; the brick facades act as a backdrop to the lounge area which is distinguished by its signature large glass bookcase and a series of small alcoves in dark wood panelling. There are 129 rooms spread over 8 floors, which capitalise on the original space available and have views out over the surrounding city.

114


KeMpinsKi spaliving design of sweden

1Detail of the glass ornament supplied by Cassina for Le Spa, Kempinski Hotel Geneva, 2010.

2010. Geneva

Situated on the shores of beautiful Lake Geneva in Switzerland lies the 5-star Grand Hotel Kempinski Geneva & Spa, a luxury resort offering panoramic views of the Jet d’eau Fountain and Mont Blanc.

Opened in 2010, “Le Spa” at the Grand Hotel Kempinski Geneva, has taken the spa standard of wellness and transformed it into indulgence. This elegant destination spa offers a perfectly balanced array of au-thentic healing therapies and beautifying treatments to be enjoyed in a natural ambiance of tranquility in contemporary Asian and Arabian surroundings. Architects and designers from Sweden’s famed Living Design expertly captured the essence of refined tranquility in the design concept for Le Spa.

Le Spa spans across two luxurious levels of the Grand Hotel Kempinski, a chic city hotel, and features twelve large treatment rooms, a tradition-al Hammam or Turkish bath, two scrubbing rooms, a post-treatment relaxation area, a yoga room, an expansive VIP suite complete with a private Hammam, an over-sized tub, a state-of-the-art fitness center and the largest private indoor pool in Geneva.

Le Spa exclusively offers the award-winning Cinq Mondes, the much coveted spa products and authentic techniques inspired by ancient cultures.

The design of Le Spa features carefully selected natural materials like dark wood and bamboo for a clean, sleek atmosphere. The tile, delicate mosaics and well placed decor accentuate the elegance and warmth in the treatment rooms and spa common areas. The marble floors and golden ceiling add to the spirit of refined luxury. The fitness area is like no other, featuring hardwood floors and state-of-the art fitness machines strategically placed before a floor-to-ceiling window with breathtaking views. The pool is a visual piece of art in its own right, ceiling lights reflected in the water underscore the dramatic contrast of visual proportions while bestowing a visual illusion of stars in the night sky. Le Spa is truly a masterpiece of architecture and design, yet never betrays the spa experience of luxurious enjoyment.

117

119

Cassina for KeMpinsKY spaCassina Contract is the world leader in creating interior design spaces with unparalleled credentials in the hospitality industry.

Cassina partnered with Living Design to create its vision for Le Spa. Cassina brought the design concepts to life by building, manufacturing and installing the entire millworks of the treatment rooms, the relaxa-tion suite, the state-of-the-art fitness center, the reception areas and the shop. Cassina also developed unique one-of-a-kind features for Le Spa, such as the fountains, bamboo gardens and sculpture stations as well as other functional furniture pieces for Le Spa.

118

3For the single treatment areas comfy beds and dimmed lighting make the perfect setting.

2The perfect combination of marble and wooden floors with oriental pattern glass dividers.

121120

5Le Spa is truly a masterpiece of architecture and design, yet never betrays the spa experience of luxurious enjoyment.

4The architect used very few decorative elements such as bamboo gardens and water ponds.


liVinG DesiGn of sWeDen profile Living Design, Living Consulting Group AB, is a Swedish based interior design company with an unparalleled reputation for excellence across Europe. Since its establishment in 1984, Living Design has consistently excelled in the competitive world of international design talent. With 27 years of experience, Living Design enjoys the notoriety of being one of Europe’s premier interior design companies. It specializes in interior design for high profile luxurious hotels, destination spas, golf clubs and high-end residential projects, including: Kempinski, Fairmont, Radisson SAS, IHG, Hilton, Hyatt and First Hotels, and many others. Living Design has worked in international markets such as: Europe, Russia, North America and the Middle East, as well as the most exclu-sive travel destinations.

Living Design has accumulated a portfolio of clients and projects that have earned it numerous awards of excellence, as well as the honor of being a finalist of several other awards, including the European Design Award, Best Business Hotel award, Best European Hotel, Best Hotel Worldwide, Best Restoration Hotel, among others. It’s work is featured in numerous design magazines around the world.

liVinG DesiGn of sWeDen DesiGn philosophY for KeMpinsKi spaThrough the drive and philosophy of CEO and owner, Tarek Hegazy, Living Design has become world renowned for its experience and excellence in international design. With the world’s leading design professionals, Living Design’s interior creations boast the utmost cutting edge looks using imagination and creativity as tools to perfect innovation with balance.

With many years of hospitality design experience, Living Design was the natural choice to capture the perfect balance of luxury and sophis-tication for Le Spa at Grand Hotel Kempinski Geneva. The idea was to bring the serenity of the outdoors into an exclusive environment of healing and relaxation. Natural stone and woods were used to bring comfort to the senses, along with natural light to enhance the ex-perience of an earthy environment. Exquisite tile mosaics, marble, extraordinary ceiling moldings and architectural details transports one to a place of opulence and luxury. The entire look was strategically balanced to harmonize relaxation with indulgence.

122

liVinG DesiGn of sWeDen TareK heGaZY


1The external of the Ermenegildo Zegna flagship store in Via Montenapoleone Milan, 2011.

2011. Worldwide

Ermenegildo Zegna was merely 20 years old when he revamped his family’s wool and textile business in 1910 in Trivero, Northern Italy. He became a pioneer in the fabric industry after he successfully set out to not only compete with the British-dominated market but to introduce superior products. As his business soared, Zegna began making fabric with cashmere and other high-quality, innovative fab-rics. During Ermenegildo’s tenure, the company was very successful manufacturing fine wool fabrics and textiles as well as designing suits for many designer labels, including eventually his own mens-wear collections.

Today, Zegna is still operated by the Zegna family’s fourth genera-tion following the passing of Ermenegildo in 1966. Though Zegna has sustained many international textile factories throughout the years, where its fabrics and garments are manufactured, the company did not open its first boutique until 1980 in Paris, France. Zegna now cel-ebrates the opening of boutiques in 80 countries around the world.

Peter Marino, architect and designer of some of the world’s most famous fashion houses, was selected to design the Zegna flagship boutiques. His personal style is provocative and fearless, but his high society designs can be described as nothing short of classic. His approach to the Zegna flagship stores evokes awareness of sophis-tication and finesse. Granite and marble floors, rich colored woods, lighted display curios, smart leather arm chairs and muted chrome, all elegantly frame the fine clothing and accessories of the Zegna brand. From floor to ceiling, the Zegna brand is expertly represented in Peter Marino’s designs for Zegna’s flagship stores.

125

peter marino architect

erMeneGilDoZeGna BouTiQues

127126

3Zebra wood, stones including light travertine, noble, timeless materials, texture effects and a staircase in glass with woven metal wires.

2Traversing the store floor is a marble stripe referring to the selvage on Zegna fabrics, the signature line at the edge of bolts of fabric to guarantee authenticity.

129

5Peter Marino creates the concept of luxury in relation to a brand by emphasizing all its material and cultural elements.

6 next pageThe entire compartmentalization of products, each with their own shade of wood, makes up one whole House of Zegna, a brand that is a rising star in today’s world of luxury.

4The fabrics created at the Lanificio Ermenegildo Zegna since 1910 are displayed on the walls like an art installation.

Cassina for erMeneGilDo ZeGna BouTiQuesWith many years of experience in building interior design spaces, Cassina made the perfect partner to bring Zegna’s concept stores to life. With Marino’s designs, Cassina brought to fruition the physical space of the stores by building, manufacturing and installing the interiors according to all specifications. In addition, Cassina built, man-ufactured and installed all of the furnishings, lighting, fixtures, floor-ing, windows and all other built-ins.

Cassina’s 360 degree service approach translates to an entirely fin-ished interior, all completed by Cassina as the design contract partner. Cassina executed the design concept using its “turn-key” philosophy, meaning that the final product need only a turn of the key to see the designer’s vision brought to life.

128

131130


peTer Marino arChiTeCT profile Peter Marino, FAIA, is the principal of Peter Marino Architect PLLC, an internationally acclaimed architecture, planning and design firm founded in 1978 and based in New York City. He is assisted by seven Associates with 140 employees and has satellite offices in Philadelphia, PA and Southampton, NY.

Notable and recently completed retail projects include Ermenegildo Zegna flagships in Milan, New York, Tokyo and a boutique in Shanghai; the Chanel Tower in Ginza, Tokyo, and Chanel boutiques in New York, Osaka, Hong Kong, Paris, and Beverly Hills; Louis Vuitton in Shanghai, Paris and Hong Kong, and the recently completed Louis Vuitton Maison on London’s New Bond Street; Christian Dior in New York, Shanghai, Paris and Hong Kong; an Hublot flagship on Place Vendôme and a bou-tique on Madison Avenue in New York. Commercial projects include 170 East End Avenue, a luxury, high-rise condominium on New York’s Upper East Side, and the Coral Casino Beach and Cabana Club in Santa Barbara, CA. Notable hospitality projects include the Yacht Club Costa Smeralda in Sardinia, the Penthouse and Presidential Suites at the Four Seasons Hotel New York, and the Spa at Four Seasons Resort The Bilt-more Santa Barbara.

Currently, Mr. Marino is designing numerous private residences around the world, including St. Moritz, Aspen, London, Paris, Milan, New York, Santa Barbara, Palm Beach, Beirut and Gstaad. He is also designing boutiques for Céline in New York, not Paris and for one of his newest brands, Lancôme, a flagship in Hong Kong. His cultural design projects include the Zwinger Porcelain Collection and Meissen Animal Gallery at the Dresden Museum in Germany and a 2010 retrospective of the work of Claude and François-Xavier Lalanne at the Musée des Arts Décoratifs in Paris, France. Peter Marino is also well known for designing private residences around the world. His cultural design projects include the Zwinger Porcelain Collection, Meissen Animal Gallery at the Dresden Museum in Germany and a 2010 retrospective of the work of Claude and François-Xavier Lalanne at the Musée des Arts Décoratifs in Paris, France.

In 2011, he received a MIPIM Architectural Review Future Project Awards Commendation for a mixed use development in Beirut, Lebanon, and in 2005, was also honored with two MIPIM awards for a residential tower in New York.

In 2010, Mr. Marino received the American Institute of Architects (AIA) New York Chapter Interiors Honor Award for Chanel Robertson Boule-vard, and has received American Institute of Architects (AIA) Awards for Chanel rue Cambon, Ermenegildo Zegna New York, Louis Vuitton Hong Kong, and a private residence in London. In addition, he was awarded a Citation for Design for Fendi Beverly Hills and an AIA Excellence in Design Award for Chanel Osaka in 2001.

In 2006, he was elevated to a Fellow by the AIA and awarded an AIA Award of Merit for the Nassau County Museum of Art. He has also re-ceived AIA Excellence in Design awards for Chanel Osaka in 2001, Estée Lauder Plaza New York in 1999 and Emporio Armani New York in 1997.

132

peTer Marino arChiTeCT

peTer Marino arChiTeCT philosophY for erMeneGilDo ZeGna BouTiQues Peter Marino’s approach to designing the Zegna flagship stores was to stay true to the origin of the brand. Never forgetting the Zegna heritage, Marino created the flagship stores with an old-world flair befitting of the innovative high-style of the brand.

Marino’s deliberate attention to details - such as the rich tones, classic flooring and interesting layers - all played a part in setting the stage to exhibit the essence of the Zegna brand.

From the street, one can have a peek at some of the latest designs by way of the store’s over-sized display windows, clad with chrome and atop rich colored platforms with lighting positioned to cast back-ground shadows for interest. Once inside, the marble and granite floors are enhanced by plush tan and brown carpets.

The overall design of the interiors of the stores is a philosophy trans-lated by quaint and intimate areas that accommodate various styles of clothing and accessories. Seating areas amidst different depart-ments of the store allow guests to be helped by staff while perhaps perusing items in the lighted curios. Elegant pedestals and platforms showcase fashions in various areas of the store. Staged luggage, belts and other leather accessories are expertly displayed in built-in, lighted shelving.

Every detail of the store was designed to best showcase the Zegna brand as well as to stay true to the Zegna heritage. Peter Marino commands a style of architecture that has helped to redefine modern luxury, emphasizing texture, scale, light and the constant dialogue between interior and exterior and it has been distinguished in the interior designs of the Zegna flagship stores.


1The Edouard Malingue Gallery interiors, Hong Kong, 2010.

The refinement of the exhibition spaces with reflective resin floors, in white plaster walls and diffuse lighting.

135

2010. Hong Kong

The Edouard Malingue Gallery is an art gallery at the forefront of the international art scene in Hong Kong. The art gallery was founded in 2010 by French art dealer, Edouard Malingue. The son of famed Parisian art dealer, Daniel Malingue, Edouard honed his skills in the art world while working for his father’s art gallery in Paris before branching out on his own in Hong Kong.

As part of the gallery’s debut in 2010, Edouard made the bold decision to use the new gallery to introduce the largest Picasso exhibit ever seen in Hong Kong. The Edouard Malingue Gallery is committed to dealing and exhibiting highly regarded Impressionist and Modernist art masterpieces in its distinctly elegant loft gallery in the heart of Hong Kong’s international Central District.

To exhibit masterpieces, an art gallery space must be worthy to dis-play such fine works of art. The Edouard Malingue Gallery sought to design such a space that could host the world’s finest art pieces that it exhibits. However, there was also practical relevance for the final design.

The right architect to design such a space proved to be OMA’s Rem Koolhaas. Koolhaas and OMA associates designed the gallery with exhibit rooms nestled in three rooms, one inside another, like a box-within-a-box strategy, to create halls and spaces like in a museum. The three room strategy maximizes the 750 square foot viewing space of the gallery but also promotes a feeling of seclusion in which to contemplate the works of art.

oma

eDouarD MalinGue GallerY

Art pieces hung on the walls in the exhibit areas are spotlighted by ceiling tract lighting, but are not outshined by the sparkling resin floors and light walls. An aluminum wall surrounding the viewing rooms adds architectural interest without distracting or conflicting with the art pieces, and it also encases the exhibit areas to create a sense of privacy while viewing the art. The outer space of the gallery features open ceilings, revealing aluminum ducts, which gives the gallery’s working areas an ultra-modern look.

The muted lighting and cool colors evokes a feeling of modern sophis-tication while permitting the space to showcase the treasures inside. Situated on the first floor of a Hong Kong commercial tower, one can witness the sleek design and aluminum wall from the street.

136 137

2The articulated exhibition spaces also define the office spaces, creating an alternative sequence of three spaces.

3The lay-out of the rooms maximizes exhibition space and allows viewers time and space for contemplation of individual artworks.

Cassina for eDouarD MalinGue GallerYAmassing many years of experience in creating interior design spaces, Cassina was the ideal contract partner to furnish the interior of the Edouard Malingue Gallery according to OMA’s specifications. Cassina was honored to manufacture, build and install custom and standard furnishings for the gallery, including the seating, tables, desks and other built-in furniture.


oMa profile The design of the Edouard Malingue Gallery was led by world renowned architect, Rem Koolhaas, along with associates David Gianotten and Giulia Foscari of OMA. Rem Koolhaas, a graduate of the Architectural Association in London, is one the founders of OMA, established in 1975. OMA is a leading international partnership practicing architecture, ur-banism, and cultural analysis. Koolhaas has won several architectural awards, including the Pritzker Architectural Prize in 2000, the Premium Imperial (Japan) in 2003, the RIBA Gold Medal (UK) in 2004, the European Union Prize for Contemporary Architecture (2005) and the Golden Lion Lifetime Achievement award in 2010. In addition to executing relevant architectural projects, Koolhaas is also a professor of Harvard University.

Some of OMA’s recently completed projects include the Wyly Theatre in Dallas (with REX, 2010), Prada Transformer in Seoul (2009), the Serpentine Gallery pavilion in London and the Zeche Zollverein His-torical Museum and masterplan in Essen (2006), the Seoul National University Museum of Art (2005), the much acclaimed Casa da Música in Porto (2005), the Prada Epicenter in Los Angeles (2004), the Seattle Central Library (2004), the Leeum Samsung Museum of Art in Seoul (2004), the Netherlands Embassy in Berlin (2003), the IIT College of Architecture Campus Center in Chicago (2003), and the Prada Epicenter in New York (2001).

oMa philosophY for eDuarD MalinGue GallerYOMA has received international acclaim for its exhibition designs around the world. Edouard Malingue Gallery was an exhibition in-spiration from the start. The space is situated on the first floor of a Hong Kong commercial tower on Queens Road near Belcher Bay. The space had original architectural interest to work with, including concrete floors and open ceilings. The exhibition space was limited to 750 square feet. OMA was given two requirements for designing the space, it had to invite visitors to invest time in contemplation of art and it had to allow for a maximization of the exhibition space within the given site.

OMA enhanced the original space structure by designing the outer structure using the existing hard concrete floors, black concrete beams, and open ceilings to create a modern look for the office area of the gallery.

Once inside the exhibition rooms, the space becomes more focused on showcasing the fine art. With shining resin floors, perfectly placed lighting and stark walls, one can truly contemplate the art showcased carefully upon the walls. The central art room, and the private viewing room with the main facade, contains a storage unit embedded into the exhibition wall opening up towards the viewing room through a sliding wall panel.

The Edouard Malingue Gallery enjoys success in Hong Kong, having revitalized the art industry in Hong Kong with interest by art collectors in the mainland and in Hong Kong alike.

oMa


1An art noveau awning bathes the hotel entrance in sweet wrapper-red light. Redesigned by Philippe Starck, a hotel founded in 1928 has been led from its original jazz age elegance towards a new breed of palace hotel.

141

2010. Paris

Opened in 1928, Le Royal Monceau became the favorite haunt for art-ists and intellectuals. Parisians and foreigners alike loved the garden, the immense bar, the rooms set aside for bridge. Everything was designed in a spirit of luxury, calm and modernity: each of the 265 rooms, like the Appartement Royal and the suites, had the most modern fittings. As for the private rooms, they hosted a number of historic events, starting with the social and economic meetings held under the Third Republic. Politicians crossed paths with the likes of Josephine Baker, Maurice Chevalier, Ernest Hemingway and Mist-inguett. It was an exuberant, glamorous and free time. The Dada artists, followed by the Surrealists, proclaimed it the era of the imagination; the sounds of jazz music wafted through the Paris nights; and theaters and cinemas were flourishing.

In time, while it remained a popular meeting spot for Parisians and once of the favorite addresses for travelers the world over, Le Royal Monceau lost its edge. In 2007, an extensive renovation project was launched. To recreate the luxury hotel, Philippe Starck, Alexandre Allard and one of the world’s leading luxury hotel firms, Raffles Hotels and Resorts, represented by Sylvain Ecoli, have embarked on a great human adventure to transform Le Royal Monceau. Today with Qatari Diar, the new Royal Monceau is an hotel reinvented, refurbished, renewed, redesigned. Recaptured.

philippe starck

hoTel roYalMonCeau

143

Cassina for hoTel roYal MonCeauCassina Contract Division developed custom-made leather sofas for the luxury suites as well as the sophisticated ‘Volage’ sofas and benches designed by Starck for the Cassina I Contemporanei Collection in 2007, for the public areas of the hotel. The light contours of this col-lection have been enriched with special lacquer finishes, leather and fabrics especially for this project, completely fulfilling the requirement of relaxation, comfort and beauty.

3Philippe Starck’s vision for the rooms and suites is inspired by past illustrious guests of Le Royal Monceau: Dwight Eisenhower, Churchill, Hemingway, Josephine Baker, Madonna, Michael Jackson, Robert de Niro.

2Proceeding inside, guests enter Le Grand Salon: a vast aisle flocked with mirrors reflecting a canopy of chandeliers and lower concourse of salons and display cases.

142


philippe sTarCK profile For more than three decades, this unique and multifarious creator, designer and architect has been a part of our daily lives by creating unconventional objects, whose purpose is to be “good” before being beautiful; iconic destinations, that take the members of his “cultural tribe” out of themselves and, most importantly, towards something better. His father, an inventor and aeronautic engineer, gave the young Philippe Starck the desire to create and the capacity to dream. Several years and several prototypes later, he was commissioned to work for President François Mitterrand. This was also when he began designing furniture for leading Italian and international firms.

Philippe Starck designs his hotels and restaurants in the same way a director makes a film. He develops scenarios that will lift people out of the everyday and into an imaginative and creative mental world. His hotels have become timeless icons and have added a new dimension to global cityscape.

Philippe Starck believed in the green long before ecology became fashionable, out of respect for the planet’s future. Early on, he cre-ated the Good Goods catalogue of non-products for non-consumers in tomorrow’s moral market, and set up his own organic food company.

Philippe Starck is a tireless and rebellious citizen of the world who con-siders it his duty to share his ethical and subversive vision of a fairer world. He stays tuned in to our dreams, desires and needs - sometimes before we get there ourselves - by making his work a political and civic act which he accomplishes with love, poetry and humor.

philippe sTarCK philosophY for hoTel roYal MonCeauLe Royal Monceau is a project which has made real a dream of creat-ing somewhere different: somewhere nourished with its own history and vibrations, as well as with Paris; a sentimental space woven from encounters, sensations and emotions, inhabited by the French spirit, impregnated with culture, and dedicated to the sole genuine elegance: that of the heart.

It all started with the desire to remodel the classic codes of luxury hotels and so project them into a new dimension. But the project also derives from an affirmation of a slightly insane, infinitely poetic determination to break with custom, to steer clear of the apparently inevitable, to welcome the unusual, and to declare a tenderness for panache and impertinence, for fantasy and excess, while still cherishing rigor and perfection.

As a luxury hotel from the roaring Twenties, a rendezvous for artists and writers, as well as for gentlemen and adventurers, Le Royal Mon-ceau has always embodied “Parisian elegance” in all of its spontaneity, culture and sagacity. It still remains a rendezvous for those who are not afraid of their own era and instead provokes improbable encounters, those who savor “lost time”, the white magic of unexpected moments and that sweet melancholy which seizes us as soon as we leave behind the helter-skelter of our daily existences. It is for this reason that art and culture, beauty and creation have been given a presence which is so original, dominant and genuine.

philippe sTarCK

145


phoTo CreDiTs The MonuMenT CoMplex of The franCisCan CloisTers giampiero corelli

nTV Casa iTalo daniele iodice

exTraBanCadaniele di rosa, crea international

WinD infosTraDadaniele di rosa, crea international

salVaTore ferraGaMoBouTiQuesjimmy cohrssen

ferrari Dealerscourtesy of ferrari spa

MisT uniVersiTY CaMpusduncan chard

la GaÎTÉ lYriQue paolo durastante, vincent fillon

5th aVenue seTairobert reck

TaJ Mahal palaCecourtesy of taj hotels

ConserVaToriuM hoTelamit geron

KeMpinsKY spacourtesy of kempinsky hotels

erMeneGilDo ZeGna BouTiQuegiorgio possenti, arnaldo ananya

eDouarD MalinGue GallerYcourtesy of oma

hoTel roYal MonCeauphilippe garcia/lasociétéanonymeseb&enzo2010/lasociétéanonyme

A.D. e DesignGraph.X

Copywriter Ericha Parks

PrintAlecom srl, April 2012

PhotolithographyPan Image World srl

[email protected] - [email protected]

europe

BolognaFrau BolognaStrada Maggiore, 27I-40125 Bologna (BO) ItalyTel: +39 (0) 51 27 24 80

BredaPFG Contract BeneluxNeerloopweg 15 4814 RSBreda NetherlandsTel: +31 (0) 76 513 80 04

GranadaPFG Contract SpainPantiane España slCalle Torre de los 7 Suelos, 9 Local 218008 GranadaTel : +34 958 129195

LondonFrau UK150 St.John StreetLondon, EC1V4UDTel: +44 (0) 774 833 8177

MedaCassina S.p.A.Via Busnelli, 1I-20821 Meda (MB) ItalyTel: +39 (0) 362 3721

MunichPFG Contract GermanyXmobil GmbHMiesbacher Straße 3D-83703 GmundTel: +49 8022 66540

ParisFrau France29 rue du Bac75007 ParisTel: +33 (0) 6 21 04 00 05

TolentinoPoltrona Frau S.p.AS.S. 77 KM 74,50062029 Tolentino (MC) ItalyTel: +39 (0) 733 9091

Middle east

Abu DhabiPF Emirates Interiors LLCP.O. Box 106953Abu Dhabi, UAETel: +971 2 667 95 88

Kuwait CityPF Middle East Al Soor Street, Soor Tower, 24’thFloor, P.O. Box 5110,Safat 13052, Kuwait Tel: +965 668 39539

DohaPF Qatar Office No.3, First Floor, Bldg. A, Salwa Showrooms, Al-Waab CityP.O. Box 19687 Doha, QatarTel: +974 4491 6953

asia pacific

Hong KongCassina Pacific 21st floor, 32 Hollywood Road, Central, Hong KongTel: +852 93179761

MumbaiCasa Décor Private Ltd1/50 Kamal Mansion (4th floor)Arthur Bunder Road, ColabaMumbai 400005 IndiaTel: +91 22 6615 3300

americas

New YorkFrau USA151, Wooster StreetNew York, NY 10012 USATel: +1 917 374 1661

São PauloPFG Contract BrazilRua Miguel Tierno, 55São Paulo, BrazilTel +55 11 7035 6585

Documents

CASSINA CUSTOM - Contract Division