Cassel International

Cassel International

Grow

Global

Go

Global

Cassel International

Why Cassel International?

• More and more firms going

global

• Little international expertise in

many small to medium-sized

firms

• Many marketing firms in

Tennessee; none w/ global

orientation

• “Fill the Void”

– 20+ years of hands-on

international experience

– Extensive travel and work

overseas

Cassel International

Marketing Services(Domestic & International)

• Market Research– Potential Markets

– Competitive Analysis

• Trade Show Lead Management– Initial Follow-Ups

– Sales Lead Pre-Qualification

• Marketing & Business Plans

• Corporate

Communications

– Company Overviews

& Capabilities

Reviews

– Presentation Materials

– Public Relations

– Marketing Collateral

Materials

Cassel International

Specialty International Services

• Cross-Cultural Staff & Executive Training

– Basic Overviews

– Country- or Company-Specific

– Business Etiquette and Protocol

– Monthly Newsletters

• Culturally-Correct Communications

Cassel International

Effective Communications for the

Global Executive

• Sample Topics:

– What is your “CQ” (Cultural Quotient)?

– The 10 Most Important Words to Learn in a Foreign Language

– What’s in a Name?

– I Threw A Trade Show, and Nobody Came

Cassel International

Specialty International Services

• Multi-Lingual Materials

– Presentations

– Seminars

• International Exhibit

Management

– From start to finish

• Market Feasibility Studies

• Overseas Partner

Identification