Caso Hewlett Packard (2)

8/19/2019 Caso Hewlett Packard (2)

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GESTIÓN HUMANA-CASO HP

GOMEZ CAMACHO MARIA FERNANDA

MORALES CASTRO PAOLA ANDREA

PINZÓN BELTRAN MILENA PATRICIA

UNIVERSIDAD DE CUNDINAMARCA

FACULTAD CIENCIAS ADMINISTRATIVAS ECONOMICAS Y CONTABLES

ADMINISTRACION DE EMPRESAS

SEMESTRE VI

FUSAGASUGÁ

2016

1



GESTIÓN HUMANA-CASO HP

GOMEZ CAMACHO MARIA FERNANDA

MORALES CASTRO PAOLA ANDREA

PINZÓN BELTRAN MILENA PATRICIA

PROFESORA: OLGA STELLA CUERVO NOVA

UNIVERSIDAD DE CUNDINAMARCA

FACULTAD CIENCIAS ADMINISTRATIVAS ECONOMICAS Y CONTABLES

ADMINISTRACION DE EMPRESASSEMESTRE VI

FUSAGASUGÁ

2016

2



TABLA DE CONTENIDO

1 PREGUNTAS……………………………………….......................................pág. 4

2 DESARROLLO PRIMER BLOQUE DE PREGUNTAS.CASOHP………………....................................................................pág. 5,6,7,8,9,!,

3 DESARROLLO SEGUNDO BLOQUE DE PREGUNTAS.PLANEACION

ESTRATEGICA………….…………………..……..……pág. ",#,4,5,6,7,8

CONCLUSION……………………………………………..……………….….pág. 9

! CIBERGRA$IA……………………………………………………………..pág. "!,"

PREGUNTAS

3



PRIMER BLO"UE DE PREGUNTAS

%C&'( )*+-+ + (/)01+2/&0 )31+1g/2+ á3/2+ ) á)+ ) RH )0 H))11

P+2+:" %E31á ) +2;)( 2(0 +3 ')1+3 )3p)2<=/2+3 ) RH >;) H))11P+2+ ?+

)31+)2/(: C)) ;31) >;) 3/ 3) 2;'p)0: E@p/>;) 3; )3p;)31+.

# %T)0/)0( )0 2;)01+ +3 =;02/(0)3 ) RH )0 H))11P+2+, 3)+) +3

2++21)<31/2+3 p(=)3/(0+)3 2(0(2/'/)01(3, 0/*) ) )31;/(3

)@p)/)02/+ p)3(0+)3 p)3(0+/+, 1+)01(3 2;+ )) p(3)) )

G))01) ) T+)01( H;'+0( ) )31+ )'p)3+:

4 %C;á )31+1)g/+ ) p(p(0<+ ;31) + (3 g)31()3 ) R)2;3(3 H;'+0(3

( T+)01( H;'+0( TH p++ >;) + +/2/(0)0 + 3; p(2)3( ) P+0)+2/&0

E31+1g/2+ ) 3;3 )2;3(3 H;'+0(3:. Ap&)3) )0 ) '+1)/+ ) )31;/(

+0)@( 3() (3 /*)3(3 1/p(3 ) )31+1)g/+ )0 RH.

SEGUNDO BLO"UE DE PREGUNTAS

D) 2;+( +0)@(, )@p/>;) p(>;) + )31+1)g/+ ) H))11P+2+ 3)

2+3/=/2+ 2('( P(3p)21/*+ O=)03/*+:

" E@p/>;) p( >; + =/(3(=<+ ) p+0)+2/&0 )31+1g/2+ ) HP N( )3

(p1/'/+(+ 0/ 2(03)*+(+: R)1('+ +g( ) 2++ ;0+ ) )+3: E@p/>;)

3; )3p;)31+.# S)g-0 3; +0á/3/3 2;á )3 ) '()( ) P+0)+2/&0 ) TH ) HP: E@p/>;)

+'p/+')01) 3; )3p;)31+.

4 $/0+')01), 2&'( +;+ + + 2('p)1/1/*/+ ) HP + )=/2/)01) p+0)+2/&0

) (3 )2;3(3 H;'+0(3:

4



DESARROLLO DEL PRIMER BLO"UE DE PREGUNTAS

CASO PRÁCTICO PARA ANALISIS Y DISCUSION

HE#LETT-PAC$ARD

1% &C'() *+,., , )/*,' *4/,5, 784, 9* 8/*, 9* RH *H**-P,;,/9<

L+ (/)01+2/&0 )31+1g/2+ á3/2+ ) á)+ ) RH )0 H))11P+2+, )3 ';

;)0+ + >;) )31+ )3 ;0+ )'p)3+ >;) )31+2+ )/2+ )3p)2/+ +1)02/&0 + (31)'+3 ) RH. HP )3 ;0+ )'p)3+ >;) ;32+ + 2)+2/&0 ) ;0 F+'/)01)

+)2;+(F 2+p+ ) p(p(2/(0+ '+( *+( p++ + )'p)3+, ')(

)3)'p)( ) (3 )'p)+(3, p(';)*) 3)*/2/(3 ) ')( 2+/+ p++ (3

)'p)+(3 'á3 )=/2/)02/+ ) (3 )2;3(3 ?;'+0(3.

HP )3 ;0+ )'p)3+ >;) /02;) + p)3(0+ )0 ) (g( ) (3 ()1/*(3

1('á0((3 2('( 3(2/(3 )'p)3+/+)3.

HP 1+'/0 /02;) )0 g+0 '+0)+ + (3 )'p)+(3 )0 3;3 2;+1( ')1+3

)3p)2<=/2+3 )0=(2á0(3) )0 ')(+ + 2+/+ ) + +'/0/31+2/&0 ) 1++(

)0 )>;/p(, +2))+ 0( 3(( ) +p)0/+) ) 1((3 (3 '/)'(3 ) +(g+0/+2/&0 3/0( )3p)2/+/á0(3) )0 ) +p)0/+) /0/*/;+.

L+ (/)01+2/&0 )31+1g/2+ ) HP, =;02/(0+ 2('( ;0 p(g+'+ g(+ p++ +

2(03)2;2/&0 ) (3 ()1/*(3 (g+0/+2/(0+)3, p( ')/( ) + 2;+ )2/) +

+p(+2/&0 g)0)+ .HP '(1/*+ ) /0*(;2+ + 1((3 (3 2(+(+()3 ) +

5

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(g+0/+2/&0,A3< ) 2+'p( ) /0=;)02/+ ) + ARH 3) )@1/)0) 0( 3(( + +3

p)3(0+3, 3/0( 1+'/0 + + (g+0/+2/&0 + (3 2/)01)3, ?+2/)0( >;) +

(g+0/+2/&0 2(03/g+ 3;3 ()1/*(3 +3+(3 )0 ;0+ +)2;++ g)31/&0 ) 1+)01(

?;'+0(. O1( +3p)21( /'p(1+01) )3 2('( )0 + )'p)3+ HP 3) ?+ )31+)2/(

)>;/p(3 ) RH ) H))11P+2+ >;) +3;'/)(0 2;+1( =;02/(0)3 /=))01)3,)01) )31(3 ) ) )=)03()3 ) (3 )'p)+(3 p++ ) /0*(;2+'/)01( ) 31(3

)0 (3 p(2)3(3 2+*)3 ) + )'p)3+ g)0)+ ;0 ')( +'/)01) ) 1++(.

L+ p/02/p+ (/)01+2/&0 )3 ?+2/+ + g)31/&0 ) 1+)01( ?;'+0+, 1+'/0 3) (/)01+

?+2/+ + 2+/+ )0=)01+0( +3 0;)*+3 1)0)02/+3 ) + 0;)*+ )+ )

2(0(2/'/)01(, 1+'/0 3) p;)) )2/ >;) )31á (/)01+( ?+2/+ )31+ 0;)*+ )+

)/( + >;) )3/g0+ +3 1+)+3 + (3 )=)3 ) <0)+3 g))01)3, >;)+0( 2('(

2(03;1( ) ))2;1/*( ) RH, =('+0( )>;/p(3 ) g)31/&0 ) 1+)01( ?;'+0(.

2% &E48 9* ,=*/9) ) ,4 (*,4 *4>*?@,4 9* RH =* H**-P,;,/9 , *4,7*9)< C/** =4*9 =* 4 4* =(>*< E>=* 4=/*4>=*4,%

H))11p+2+ 3/)'p) 3) ?+ 2++21)/+( p( )/2+ )3p)2/+ +1)02/&0 + (3

1)'+3 ) )2;3(3 ?;'+0(3, +3 ')1+3 )3p)2<=/2+3 ++3 p( PETER

PETERSON /01(;)(0 2+'/(3 >;) ))=/0/)(0 + g)31/&0 ) 1+)01( ?;'+0(

)01( ) /2?+ 2('p+<+ )0 99!, + 2)+2/&0 ) ;0 +'/)01) +)2;+( 3()

1(( ) +;')01( ) *+( 2(p(+1/*( ,')(+0( + 2+/+ )0 2;+01( + (3)'p)+(3 3; )=/2/)02/+, +3 ')1+3 )3p)2<=/2+3 3(0J

. E*+;+, =+2//1+ ')(+ + 2+/+ ) + +'/0/31+2/&0

) 1++( )0 )>;/p(.". C(01/;/ + + )31+1)g/+ )'p)3+/+, /)01/=/2+ +3 /'p/2+2/(0)3 )

(3 )2;3(3 ?;'+0(3 =+2//1+ ) 2+'/( )0 2(03(0+02/+ 2(0 (3

*+()3 á3/2(3 ) + )'p)3+.#. A2))+ ) +p)0/+) /0/*/;+ (g+0/+2/(0+ )0 H))11

P+2+.4. G)31/(0+ p(2)3(3 +3(2/+(3 2(0 ) p)3(0+, )3 )2/, +3

=;02/(0)3 /01)0+3 ) )p+1+')01( ) RH.

S/ )31+'(3 ) +2;)( 2(0 +3 ')1+3 )3p)2<=/2+3 ) RH >;) H))11P+2+ ?+

)31+)2/( ,+ >;) 3) )0=+1/+0 )0 ) p)0( )3+(( ) 1+)01( ) 3;3

)'p)+(3 >;) )3)'p)+0 )01( ) /2?+ 2('p+<+ ;0 p+p) )3)02/+ 2('(

)'p)0)()3 ( 3(2/(3 )'p)3+/+)3 )0 ) (g( ) 3;3 ')1+3 2(p(+1/*+3,

6

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+)'á3 p( 3;p;)31( )31á0 /g++3 )31)2?+')01) + (3 ()1/*(3 >;) p)3/g;)

HEKLETTPACARD p( (1+ p+1) )31+3 3(0 +)2;++3 )3) 0;)31( p;01(

) */31+ p++ ) ;)0 =;02/(0+'/)01( ) + (g+0/+2/&0 ,2('( 1+ + >;) +)'á3

) ')(+ 3; 2+/+ +'/0/31+1/*+ p(;21/*+ ;32+ )0/>;)2) ) )2;3(

'á3 /'p(1+01) )01( ) + (g+0/+2/&0 ) )2;3( ?;'+0(, ?+2/)0( >;) (3)'p)+(3 3) 3/)01+0 + g;31( 2(0 3; 1++( p( ( 1+01( 3) 2('p(')1+0 + +

2)+2/&0 =(')01( ) )31+1)g/+3, ( 2;+ /'p/2+ 1)0) ) 2(0(2/'/)01( p++

)+/+ +3 +()3 >;) 3) g)0)+ p( ')/( ) + 2+p+2/1+2/&0, )01)0+'/)01(,

=(')01( ) 1++( )0 )>;/p(, p++ ) 2('p+1/ ) /)+3 )3+(( ) +3

'/3'+3.

P( (1+ p+1) 2(03/)+'(3 >;) )31+3 ')1+3 3) )02;)01+0 )0=(2++3

2()21+')01), + >;) + p/')+ ')1+ +;+ + /'p;3+ + )31+1)g/+ ) +

(g+0/+2/&0 p( ')/( ) + $('+2/&0 ) )>;/p(3 ) 1++( >;) p)'/1)0 )

)3+(( ) 2+/+ ) +3 /=))01)3 á)+3, + 3)g;0+ +;+ + /'p;3+ +)=/2/)02/+ )=/2+2/+ 2(01/;)0( + +3 )31+1)g/+3 )'p)3+/+)3 p++ =+2//1+ )

2+'/( )0 (3 *+()3 )'p)3+/+)3 + 1/2+ (g+0/+2/(0+, + 1)2)+ +;+ +

>;) (3 )'p)+(3 3) 2('p(')1+0 3) 2(0*/)1+0 )0 +g)01)3 ) 2+'/(,

)'p)0)()3 + 2;+1+ 2('p)')01+ +3 )'á3 ')1+3 (g+0( >;) +3

p)3(0+3 >;/)+0 3) p)3(0+3 /00(*+(+3 2)+1/*+3.

P++ =/0+/+, 2))'(3 >;) 3; 2;'p/'/)01( )0 + +21;+/+ 1/)0) ;0+ +'p/+

)+2/&0 2(0 +3 0;)*+3 =;02/(0)3 +'/0/31+1/*+3 )0 ) )2;3( ?;'+0( 3()

1(( )0 + g)31/&0 p( 2('p)1)02/+3, +)'á3 ) +;31+3) + )0=(>;)3 1+0

/'p(1+01)3 p++ ;0+ (g+0/+2/&0 2('p)1/1/*+ 2('( ( 3(0J +3 p)3(0+3,p(2)3(3, )0 ) =;1;( )31+1g/2(, 2(1//+0( (p)+2/(0+.

3% &T**9) * =*, ,4 @=)*4 9* RH * H**-P,;,/9 4*,*,4 ,/,*/?4,4 >/)@*4),*4 ))(*)4 +* 9* *4=9)4 *>*/*, >*/4),*4 >*/4),9,9 ,*)4 =, 9*7* >)4**/ *G*/** 9* T,*) H=(,) 9* *4, *(>/*4,<

L(3 )>;/p(3 ) R)2;3(3 H;'+0(3 RH ) H))11P+2+ +3;'/)(0 2;+1(

=;02/(0)3 /=))01)3, 1+ 2('( 3) ';)31+ + 2(01/0;+2/&0 )0 ) 3/g;/)01)

g+=/2(J

7



E0 )=/0/1/*+, ) D/)21( ) R)2;3(3 H;'+0(3 )) 3) ;0 g)31(, )0 ) +'p/(

3)01/( ) + p+++. S;3 2(0(2/'/)01(3 ?+//+)3, +)'á3 ) (3 )3p)2<=/2(3

)0 '+1)/+ ) )2;3(3 ?;'+0(3, ))0 ++2+, 3/0 0)2)3/+ ) )g+ + 3) ;0

)3p)2/+/31+, ) á'/1( p3/2(&g/2(, 3(2/(&g/2(, =/0+02/)(, /0=('á1/2( )

'+)1/0g, ) =('+ >;) ) p)'/1+0 p+0/=/2+, 2((/0+ /)+ ) )3+(( )

(3 p(=)3/(0+)3 ) 3; )'p)3+, )0 =;02/&0 ) + )31+1)g/+ +3 0)2)3/+)3 )

+ (g+0/+2/&0.

CONOCIMIENTOS

• C(0(2/'/)01(3 )0 g)31/&0 )31+1g/2+ ) )2;3(3 ?;'+0(3 ,

)2;1+'/)01( 3))22/&0 ) p)3(0+ , /0;22/&0 , +0á/3/3 )32/p2/&0

) 2+g(3 , p+0)3 ) 2+p+2/1+2/&0 , )3+(( ) 2+)+ , 3;2)3/&0

)1/( , )*+;+2/&0 ) )3)'p)( , )31;/(3 ) 2;1;+ 2/'+

(g+0/+2/(0+ , )31;/(3 +0á/3/3 ) 3)g;/+ ) ?/g/)0) +'/)01+ ,

3+; (2;p+2/(0+ p)*)02/&0 ) +22/)01)3 )0=)')+)3

p(=)3/(0+)3.

•

C(0(2/'/)01(3 )0 g)31/&0, /)22/&0 , /)+g( , 2(0;22/&0 ) )>;/p(3)=)21/*(3 ) 1++( , '(1/*+2/&0 )3+(( ) p)3(0+ , +3< 2('(

1+'/0 2(0(2/'/)01(3 2+p+2/+ p++ + g)31/&0 ) p()21(3.• C(0(2/'/)01(3 )0 )+2/(0)3 +(+)3 2(0(2/'/)01(3 ) 120/2+ )

0)g(2/+2/&0 ')/+2/&0 3/0/2+.

8



• C(0(2/'/)01(3 )0 )31;/(3 )31+<31/2(3, =(';+2/&0 ) /0/2+()3

+0á/3/3 ) +1(3.

• C(0(2/'/)01(3 )0 +'/0/31+2/&0 ) p)3(0+ 0('+1/*+ +(+ */g)01)

>;) /g) + + +'/0/31+2/&0 p-/2+ ,)g<')0)3 ) +32)03(3 , g/')0

/32/p/0+/( />;/+2/&0 ) ?+))3.• D/3p(3/2/&0 + /0*)31/g+ '+01)0)3) +21;+/+( )0 (3 2(0(2/'/)01(3 ,

2(02)p1(3 , '()(3, '1((3 , 120/2+3 ?)+'/)01+3 0)2)3+/+3 p++

+ g)31/&0 ) )2;3(3 ?;'+0(3.

• C(0(2/'/)01(3 )0 /0=('á1/2+ + 0/*) ;3;+/( 2(0(2/'/)01( g)0)+)3 )0

C('p;1+2/&0

NIVEL DE ESTUDIOS

• R)>;/)) g+( ;0/*)3/1+/( + 0/*) ) /2)02/+1;+ )0 +g;0+3 ) +3

3/g;/)01)3 2+)+3J A'/0/31+2/&0 ) E'p)3+3, I0g)0/)<+ I0;31/+ (

)0 A'/0/31+2/&0 ) R)2;3(3 H;'+0(3.• $('+2/&0 )3p)2<=/2+ )0 +'/0/31+2/&0 g))02/+'/)01( )

(g+0/+2/(0)3, p()21(3 ( )2;3(3 ?;'+0(3.• $('+2/&0 )0 0('+1/*+3 p(2)/'/)01(3 */g)01)3 ) (g+0/3'( ) +

+'/0/31+2/&0 p-/2+.

EPERIENCIA

D) p)=))02/+ " +(3 ) )@p)/)02/+ 2('( )=) */02;+( + + g))02/+ )

)2;3(3 ?;'+0(3 , +3< 2('( p(3)) )@p)/)02/+ 2(0(2/'/)01( +2)2+ ) +

)31;21;+ , 2('p)/+ /*)3/+ ) (g+0/3'( , p++ >;) ) )31) '((

2(01/;+ )0 + 2(03)2;2/&0 ) (3 ()1/*(3 ) + )'p)3+.

CARACTERISTICAS PERSONALES PERSONALIDAD J TALENTOS

• V4' *@)=* *4/,5) = ))(*) (= ,/) 9*

*))%D))0 3) '; 2(03/)01)3 ) 3; 2(01/;2/&0 p++ ) (g( ) (3 ()1/*(3

) +3 (g+0/+2/(0)3 p++ +3 >;) 1+++0. C(0 /01)3 )+ )0 +3

p)3(0+3 p)( 2(0 ;0 2+( =(2( )0 (3 )3;1+(3.E g))01) ) )2;3(3

?;'+0(3 )) 1)0) + 2+p+2/+ p++ 1+1+ (3 )1+)3 ) + (p)+2/&0 )0

1(+3 3;3 á)+3, 1+01( =;02/(0+)3 2('( ) 0)g(2/(. D) )31+ '+0)+ p(á

9



1('+ )2/3/(0)3 +2)1++3, + >;) 3; ;0/*)3( )31á )0 1((3 (3

1+++()3 ) 1(+3 +3 á)+3, 2(03/)+0( 1((3 (3 p(2)3(3 + 3;

2+g( 3))22/&0, )3+((, )*+;+2/&0, )';0)+2/&0, )12..

• D*4,//)) 9* ,*)% S; g)31/&0 )) )31+ (/)01++ + 2+p1+,)3+(+ )1)0) ) ')( 1+)01( p(3/) )0 +3 (g+0/+2/(0)3, ) 2++

+ ;0 +'/)01) 2++ *) 'á3 2('p)1/1/*(, 0( 3&( (2+ 3/0( 1+'/0

/01)0+2/(0+. E@/31) + ;0+ ;2?+ p( ) 1+)01( )31+ 3) /á +g;/+0(

2(0 ) 1/)'p(.

• G*4' 9* ))(*). S) )>;/)) 2(01+ 2(0 p)3(0+ 2++ *) 'á3

2+p+2/1+( p++ )0=)01+ (3 2+'/(3 0;)*+3 )'+0+3 ) ')2+(,

p( )( +3 á)+3 ) RRHH ))á0 )3+(+ p+0)3 ) 2+p+2/1+2/&0 ';

)=)21/*(3, )/)0( )31+ )0 2+p+2/+ ) )'(31+ ) )1(0( ) )31+3

/0*)3/(0)3.

• L, 9+*/49,9. D) g0)(, 3(2/+, 2;1;+, g)0)+2/(0+, +2/+ )01) (1(3,

3(0 +3p)21(3 2(0 (3 >;) +3 (g+0/+2/(0)3 1/)0)0 >;) //+ 2(0 ';2?+

=)2;)02/+ ) )1( )31á )0 3+) 2&'( 2)+ ) +'/)01) +)2;+( )

/02;3/&0 p++ 1((3.• G*4' 9* ,(7). D))0 3) 2+p+2)3 ) /02(p(+ + 2+'/( 2('( ;0

*+( /'p(1+01) )0 +3 (g+0/+2/(0)3 p++ )0=)01+ ) ')( '+0)+ ;0

')2+( ;0 ';0( 2++ *) 'á3 2+'/+01).D)) 2(0(2)3; g+( )

++p1+2/&0 =)@///+ + 2+'/( )3++/g( )3p)21( ) 3; (0+ )

2('(/+ ( 2(0=(1•

L9*/,K)% D)) 3) ;0 <) /03p/+(, 2(0 2+p+2/+ p++ (g+ 3(2/)+)3 )31+1g/2+3 2(0 + p+0+ /)21/*+ +/0)+ )3=;)(3 ?+2/+ (3

()1/*(3 )3;1+(3 )3p)+(3. E /)+g( 3) 2(03/)+ 2('( +

2+p+2/+ p++ g)31/(0+ ) 2+'/( )0 (3 p(2)3(3 ) +3 p)3(0+3, p++

g)0)+ 2)///+ 2(0=/+0+ )0 3; g)31/&0 p++ >;) 3)+ ;0

/01)(2;1( *á/( )01) + (g+0/+2/&0 (3 1+++()3

• C==/, O/,K,),. D)3+(+ ;0+ 2;1;+ (g+0/+2/(0+ +/0)++ +

+3 )31+1)g/+3 ) 0)g(2/( 2(01/;) )2/3/*+')01) + (g( ) (3

()1/*(3 )'p)3+/+)3.• V),' 9* 4*/+). A /01)/( ) +3 (g+0/+2/(0)3, (3 1+++()3

3(0 3;3 2/)01)3 ))0 3)01/3) 3+1/3=)2?(3 2(0 ) 3)*/2/( )2//(.• L9*/,K) >*/4),. A3)g;+ + 2(0=/+//+ )0 3; )3)'p)( p)3(0+

+3< 2('( 1+'/0 )0 3; 2+á21).

• C)(=,'. H+//+ p++ 1+3'/1/ ')03+)3, 2(03/31)02/+ )01) (

>;) 3) /2), 3) p/)03+ 3) 3/)01). A3)1/*/+ p++ + )1(+/')01+2/&0.

10



• P*4,(*) *4/,5)% M/+ ) 0)g(2/( )0 ;0 2(01)@1( 3/31'/2(

2('( ;0 +/+( ) 0)g(2/(.

• T/,7,) * *=>). B-3>;)+ ) )3;1+(3 3/0g/2(3 2(0 + p+1/2/p+2/&0

*+(+2/&0 ) +3 /=))02/+3 ) (3 '/)'(3 ) 3; )>;/p(.• I*/,9)/ 9* >/)*4)4. 2(0(2)( ) ';0( )@1)/( p++ /02(p(+

))')01(3 + 3; (g+0/+2/&0 >;) g++01/2)0 ')()3 pá21/2+3.

% &C=8 *4/,*, * >/)>)9/?, =4*9 , )4 *4)/*4 9* R*=/4)4H=(,)4 ) T,*) H=(,) TH >,/, =* , ,9)* , 4= >/)*4)9* P,*,' E4/,5, 9* 4=4 /*=/4)4 H=(,)4<% A>'*4* * *(,*/, 9* *4=9) ,*) 4)7/* )4 9+*/4)4 >)4 9* *4/,*, *RH%

P/')( >;) 1(( 0(3(1(3 ) /<+'(3 + (3 g)31()3 ) )2;3(3 ?;'+0(3 >;)2('( )(3 + ))0 3+) + p+0)+2/&0 )31+1g/2+ )01( ) + 2('p+<+ ,)3

=;0+')01+ p(>;) p)'/1) + 2(01/0;/+ ) + )'p)3+ ) ;0+ '+0)+

p)*/3/) )31+) ( /02/)1+ , )31( p( 3;p;)31( )p)0/)0( +3 )31+1)g/+3 >;)

3) +p/>;)0, + >;) +3 '/3'+3 p;))0 g)0)+ 2+'/(3 +/2+)3 ,)3 )2/

0;)*+3 (p(1;0/+)3 ( 3/'p)')01) )31+//+ + ;0 2)2/'/)01( )01( p)(

3)g;( p( ( +01)/( )@p/2+( 0(3(1+3 ) p(<+'(3 3;g)/ +3 3/g;/)01)3

)31+1)g/+3J

L, >,*,' )>(K,9)/, ,,?, + >;) )31+;32+ ) ')(+'/)01(, +

)0(*+2/&0 3() 1(( >;) ) +'/)01) )0 ) >;) 3) )3)0*;)*) +(g+0/+2/&0 3)+ /0á'/2( ) /02/)1( 1)0/)0( 'á3 2(01( 3() (3 2+'/(3 >;)

+2(01)2)0, +)'á3 )0 )31+ )31+1)g/+ +3 )2/3/(0)3 3) 1('+0 p++ (1)0)

)3;1+(3 2++ *) 'á3 3+1/3=+21(/(3 + 3)+ '/0/'/+0( (3 )2;3(3 (

'+@/'/+0( ) )3)'p)( 2(0 ) =/0 p/'(/+ ) >;) +3 (p)+2/(0)3 3)

)02;)01)0 )0 ;0+ ')(+ 2(01/0;+ , 3/ 3) +p/2++ + + 2('p+<+ ?p 3) p(<+

(1)0) ;0 ')2+( ?//( )3 )2/ )31+) *+/+), 3) 1('+<+ ;0 0=+3/3 )0 +

/0g)0/)+ ) p(2)3(3 ) '+0)( ) + p+0)+2/&0 )31+1g/2+ ) p)3(0+

1)0<+ ;0 2+á21) =('+, + 3))22/&0 ) p)3(0+ 3) )+/+<+ /01)0+')01)

)@1)0+')01) p( 3;p;)31( 3) g)0)á0(3) + p)0+ 2(031;22/&0 ) ?+//+)3

)*+;+2/&0 ) +3 '/3'+3 ) '+0)+ g;p+ ) /0/*/;+.

E4/,*, *>)/,9)/, + >;) p)'/1) >;) +3 )'p)3+3 )310 ;32+0(

0;)*+3 (p(1;0/+)3 )0 ) ')2+( , >;) /01)01+0 3) +3 p/')+3 )0

(=)2) 0;)*(3 p(;21(3 ( )0 )3+(+ 0;)*(3 ')2+(3.E31+ )31+1)g/+ 3)

+3+ )0 + 2('p+ ( +>;/3/2/&0 ) )2;3(3 ?;'+0(3 ')/+01) ;0 )2;1+'/)01(

11



'; 3(=/31/2+(, 2(0 p(g+'+3 ) =('+2/&0 /'/1+(3, p(2)/'/)01( )

*+(+2/&0 ) )3)'p)( +3+( )0 (3 )3;1+(3 +( (3 p/02/p/(3 )

2('p)1/1/*/+ p(;21/*/+. L+ )'p)3+ HP )>;/)) 3) =)@/)3 + (3

2+'/(3, )31+ )31+1)g/+ 3) ++p1+ =á2/')01) + >;) 3) +;31+ + )'p)3+3

>;) 3(0 /00(*+(+3 >;) ;32+0 2(01/0;+')01) 0;)*+3 (p(1;0/+)3 )0)g(2/(.

DESARROLLO DEL SEGUNDO BLO"UE DE PREGUNTAS

PLANEACIÓN ESTRATGICA DE LA GESTIÓN DEL TALENTO HUMANO

1 D* =,9/) ,*) *>=* >)/=* , *4/,*, 9* H**-P,;,/9 4*,4@, )() P/)4>*+, O@*4+,<

U0+ ) +3 =;02/(0)3 /'p(1+01)3 ) + A'/0/31+2/&0 ) R)2;3(3

H;'+0(3 ARH )0 ;0+ )'p)3+ 2(0 )31+1)g/+ )'p)3+/+ (=)03/*+ )

/00(*+(+ )3 + p+0)+2/&0 p++ ) =;1;(, +01/2/pá0(3) + )*)01(3 >;) p;)+0

(2;/ )+(+0( p+0)3 ) +22/&0. E31) 1/p( ) )31+1)g/+ 1/)0) 2('(

2++21)<31/2+ ;0 +'/)01) /0á'/2( ) /02/)1(.

HP +(p1+ ;0+ )31+1)g/+ 2(p(+1/*+ (=)03/*+ p(3p)21/*+, 3) )@p+0/& 2(0+p/) g+2/+3 + 3; )31+1)g/+, + 2('p+<+ 1/)0) 'á3 ) 6! '/ )'p)+(3 )0 6!

/*/3/(0)3 ( ;0/+)3 (g+0/+2/(0+)3, 2++ /*/3/&0 )3 +;1&0('+

+;1(3;=/2/)01) p++ 2)+ p(;21(3 2(0 *)01++. Las unidades de RH )0 ) 0/*)

2(p(+1/*( ( )0 2++ /*/3/&0 tienen la tarea 2(031+01) ) )3+(+ 0;)*(3

)>;/p(3, ;32+ )3p)g+ 0;)*(3 )2;3(3 +'/0/31+1/*(3 120/2(3, la unidad

12



RH desempeña un papel )3)02/+')01) )'p)0)( +;+0( + /)01/=/2+

)3+(+ ?+//+)3 1+)01(3 ?;'+0(3 )3)02/+)3 p++ (3 0;)*(3 0)g(2/(3,

+ )31+1)g/+ g(+ ) RH ) H))11P+2+ p;)) 2++21)/+3) p( +

-3>;)+ /02)3+01) ) 1+)01(3 ?;'+0(3.

HP +(p1+ ;0+ )31+1)g/+ 2(p(+1/*+ (=)03/*+ p(3p)21/*+, + 0(2/&0 ) >;)

3&( )3 p(3/) (1)0) ))*++3 ;1//+)3 2;+0( (3 p(;21(3 3) 1+03=/))0

2(0 +p/), ) p()21( ?+2/+ ) ')2+(. L+ HP 3) )@p+0/& 2(0 +p/)

g+2/+3 + ;0+ )31+1)g/+ (=)03/*+ p(3p)21/*+ 2(0 + +(p2/&0 ) p)>;)+3

2+'/+01)3 /*/3/(0)3 ) p(;21(3 )0 3;3 3/31)'+3 (g+0/+2/(0+)3. L+

2('p+<+ 1/)0) 'á3 ) 6! )'p)+(3 )0 6! /*/3/(0)3 ( ;0/+)3

(g+0/+2/(0+)3. C++ /*/3/&0 )3 1(1+')01) +;1&0('+ +;1(3;=/2/)01) p++

2)+ p(;21(3 2(0 *)01++ 1)20(&g/2+ 3() (3 2('p)1/()3. C;+0( (3

p(;21(3 ) (3 2('p)1/()3 1/)0)0 @/1( +2+0+0 + )1+p+ ) + HP, 31+ 3+)

) ')2+( p+3+ + =(2+/+ 3; +1)02/&0 )0 (1(3 p()21(3 ) p(;21(32('p)1+')01) 0;)*(3. L+3 ;0/+)3 ) RH )0 ) 0/*) 2(p(+1/*( ( )0 2++

/*/3/&0 1/)0)0 + 1+)+ 2(031+01) ) )3+(+ 0;)*(3 )>;/p(3, ;32+

)3p)g+ 0;)*(3 )2;3(3 +'/0/31+1/*(3 120/2(3. E0 )31) 2(01)@1(, +3

;0/+)3 ) RH )3)'p)+0 ;0 p+p) )3)02/+')01) )'p)0)( +;+0( +

/)01/=/2+ )3+(+ ?+//+)3 1+)01(3 ?;'+0(3 )3)02/+)3 p++ (3 0;)*(3

0)g(2/(3. E0 HP, (3 )2;3(3 ?;'+0(3 3) (1/)0)0 +=;)+, 3) /0*/)1)0 )0

';2?+3 ;0/+)3 /*/3/(0)3 3) )3+(+0 /01)0+')01). L+ )31+1)g/+ g(+

) RH ) H))11P+2+ p;)) 2++21)/+3) p( + -3>;)+ /02)3+01) )

1+)01(3 ?;'+0(3. HP +(p1+ ;0+ )31+1)g/+ (=)03/*+ /00(*+(+. C++ ;0+ )

)+3 ';)31+ ;0 p)=/ /=))01) ) &g+0( ) RH 2('( /'p;3( )

/)22/(0+'/)01( )31+1g/2(.

C;)01+ 2(0 p)>;)+3 2+'/+01)3 /*/3/(0)3 ) p(;21(3 )0 3;3 (>;)3

(g+0/+2/(0+)3. C++ /*/3/&0 )3 +;1&0('+ +;1(3;=/2/)01) p++ 2)+

p(;21(3 2(0 ;0+ *)01++ 1)20(&g/2+ 3() (3 2('p)1/()3 2;+0( (3

p(;21(3 ) (3 2('p)1/()3 1/)0)0 @/1( HP 3) )0=(2+ )0 (1(3 p()21(3 p++

p(;21(3 0;)*(3.

L+ ;0/+ ) R)2;3(3 H;'+0(3 )3)'p)+ ;0 p+p) )'p)0)( +;+0( +

/)01/=/2+, )3+(+ ?+//+)3 1+)01(3 ?;'+0(3 /'p(1+01)3 p++ 0;)*(30)g(2/(3 p++ ;)g( 3) )3+(+(3 /01)0+')01) )31(3 1+)01(3 3) (1/)0)0

')/+01) ;0+ 3))22/&0 )@1)0+. L+ )31+1)g/+ g(+ ) + ;0/+ ) R)2;3(3

H;'+0(3 )3 + -3>;)+ /02)3+01) ) 1+)01(3.

C,/,*/?4,4 )/,K,),*4

13



• E4/,*,4 9* >/)9=) (*/,9) : A'p/+, <0)+ *+/+) ) p(;21(3

')2+( *+/+)

I+*4,' 9*4,//)) :E@1)03/*(3 0=+3/3 )0 3) ) p/')( )

')2+(

P/)9=' :P)3(0+/++ p(1(1<p/2+ 0=+3/3 )0 + )=/2/)02/+ )/3)( ) p(;21(M,/;* :$(2+/+( )0 + /0*)31/g+2/&0 ) ')2+(

2 E>=* >)/ =5 , @)4)@?, 9* >,*,' *4/,5, 9* HP N) *4)>(K,9)/, )4*/+,9)/,< R*)(, ,) 9* ,9, =, 9* *,4<E>=* 4= /*4>=*4,%

L+ p+0)+2/&0 )31+1g/2+ p;)) =(2+/+ + )31+//+ p++ +3)g;+ +2(01/0;/+ ) 2('p(1+'/)01( )+ )0 ;0 +'/)01) p)*/3/) )31+), /02;3(

p;)) =(2+/+ +3 2(01/0g)02/+3 p++ +01/2/p+3). A2(== 3)++ 1)3 1/p(3 )

=/(3(=<+ ) p+0)+2/&0 )31+1g/2+J

PLANEACION PARA AMBIENTE ASEGURAConservadora y

defensiva

L+ )31+//+

'+01)0/'/)01(

P)*/3/)

)31+)

L+ 2(01/0;/+ )

@/1(Optimizadora y

analítica

E ')(+'/)01(

) + /00(*+2/&0

D/0á'/2( )

/02/)1(

A01/2/p+3) + (3

)*)01(3 >;)p;)+0 (2;/

Prospectiva

ofensiva

L+ 2(01/0g)02/+

=;1;(

D/0á'/2( )

/02/)1(

• LA PLANEACIÓN CONSERVADORA Y DEFENSIVA: 3) (/)01+ ?+2/+ +

)31+//+ '+01)0/'/)01( ) + 3/1;+2/&0 )@/31)01), +3 )2/3/(0)3 >;) +<

3) 1('+0 3) )+/+0 2(0 ) =/0 ) (1)0) ;)0(3 )3;1+(3, p)( 0(

0)2)3+/+')01) (3 ')()3 p(3/)3 p;)3 + p+0)+2/&0 /=<2/')01)

1+1++ ) /'p;3+ 2+'/(3 +/2+)3 )0 + (g+0/+2/&0 , 3; 0=+3/3 )3

2(03)*+ +3 p+21/2+3 */g)01)3 ) /)01/=/2+ 3;3+0+ +3 )=/2/)02/+3

)3(*) p()'+3 /01)0(3 'á3 >;) )@p(+ (p(1;0/+)3 +'/)01+)3

=;1;+3 , 3; +3) )3 )1(3p)21/*+ p++ +p(*)2?+ + )@p)/)02/+ p+3++

p()21++ ?+2/+ ) =;1;(.

14



PLANEACIÓN OPTIMIZADORA Y ANALITICA: (/)01++ ?+2/+ +

++p1+//+ ) /00(*+2/&0 ) + (g+0/+2/&0, +3 )2/3/(0)3 3) 1('+0 p++

(1)0) (3 ')()3 )3;1+(3 p(3/)3 p++ + (g+0/+2/&0, + 3)+

'/0/'/+0( )2;3(3 p++ +2+0+ )1)'/0+( )3)'p)( ; ()1/*( (

'+@/'/+0( ) )3)'p)( p++ ;1//+ ')( (3 )2;3(3 /3p(0/)3. S)

+3+ )0 + p)(2;p+2/&0 p( ')(+ +3 pá21/2+3 */g)01)3 )0 +

(g+0/+2/&0, 3; +3) )3 /02)')01+, p++ ')(+ 2(01/0;+')01) +3

(p)+2/(0)3 p)=)22/(0á0(+3 2++ <+.

• PLANEACIÓN PROSPECTIVA Y OFENSIVA: O/)01++ ?+2/+ +3

2(01/0g)02/+3 ) =;1;( ) + (g+0/+2/&0, L+3 )2/3/(0)3 3) 1('+0 p++

?+2) 2('p+1/)3 + (3 /=))01)3 /01))3)3 /0*(;2+(3 + 1+*3 ) ;0+

2('p(3/2/&0 2+p+ ) (1)0) )3;1+(3 p++ ) )3+(( 0+1;+ ) +

)'p)3+ ++p1++ + +3 2(01/0g)02/+3 >;) 3;g)0 )0 ')/( ) 2+'/0(.

T)0/)0( p)3)01) ) >;) 1+1+0 2++ ;0+ ) +3 =/(3(=<+3 ) + p+0)+2/&0

)31+1g/2+, )3 /'p(1+01) )3+1+ >;) + )'p)3+ ?p +3+ 3; =/(3(=<+ )0 +

p+0)+2/&0 p(3p)21/*+ ;0+ )31+1)g/+ 2(p(+1/*+ (=)03/*+ >;) 3) )@p+0/&

2(0 +p/) g+2/+3 + + )31+1)g/+ /'p+01++ 1/)0) 'á3 ) 6! '/ )'p)+(3 )0

6! /*/3/(0)3 ( ;0/+)3 (g+0/+2/(0+)3, 2++ /*/3/&0 )3 +;1&0('+

+;1(3;=/2/)01) p++ 2)+ p(;21(3 2(0 *)01++, Las unidades de RH )0 ) 0/*)

2(p(+1/*( ( )0 2++ /*/3/&0 tienen la tarea 2(031+01) ) )3+(+ 0;)*(3

)>;/p(3, ;32+ )3p)g+ 0;)*(3 )2;3(3 +'/0/31+1/*(3 120/2(3, +3< '/3'(

)31+3 ;0/+)3 desempeñan un papel )3)02/+')01) )'p)0)( +;+0( +/)01/=/2+ + )3+(+ ?+//+)3, 1+)01(3 ?;'+0(3 )3)02/+)3 p++ (3

0;)*(3 0)g(2/(3, p( (1+ p+1) )3 /'p(1+01) 1)0) )0 2;)01+ >;) + )31+1)g/+

g(+ ) RH ) H))11P+2+ 3) 2++21)/+ p( + -3>;)+ /02)3+01) )

1+)01(3 ?;'+0(3 +)'á3 ) (/)01+3) ?+2/+ +3 2(01/0g)02/+3 ) =;1;(

(g+0/+2/(0+, )3 )2/ 3) =;0+')01+ )0 (3 2+'/(3 /01)03(3

1+03=('+2/(0)3 ) )2;3( ?;'+0(, )0 3; /01))21;+/+ 2(0 ( 2;+ 3) ;32+

(1)0) /00(*+2/&0 p( ( 1+01( + ')(+ ) 3;3 =;(3 ) 1++(.

P( ( +01)/( )@p/2+(, + )'p)3+ ?p 0( '+0)+ ;0+ =/(3(=<+ ) p+0)+2/&0

2(03)*+(+ 0/ )=)03/*+ + >;) + )'p)3+ )31á (/)01++ + + 2(01/0g)02/+3 (

( /0)3p)+( , 3) +;31+ + +3 0;)*+3 (p(1;0/+)3 )@/g)02/+3, )31á )0 +

2(031+01) -3>;)+ ) + /00(*+2/&0 p( ')/( ) ;0 +'/)01) 'á3 /0á'/2( )

/02/)1( ,)0=(2+( )0 +01/2/p+3) + )*)01(3 >;) p;)+0 (2;/ 2(0 ) =/0 )

/)01/=/2+ +3 +22/(0)3 'á3 +p(p/++3, 3) +3+ )0 ) p)0( )3+(( ) 3;

2+p/1+ ?;'+0( 0( )0 '+01)0) ;0 +'/)01) )31+) p)*/3/) 2(0 '/3'+3

15



pá21/2+3 )'p)3+/+)3, )01) )+3 >;) 3;3 )'p)+(3 p)'+0)2+0 1(( 3; */+

p(=)3/(0+ )01( ) + )'p)3+, +)'á3 ) 3;3+0+ )=/2/)02/+3 /01)0+3

p+3++3 2(0 + -0/2+ =/0+/+ ) +3)g;+ + 2(01/0;/+ ) @/1( '+0)+0( ;0

p(2)3( )01( p)( 3)g;( >;) 0( ;g+ + + )@p(+2/&0 ) (p(1;0/+)3

=;1;+3, 1+'p(2( '+0)+ ;0 p+0)+2/&0 (p1/'/+(+ +0+<1/2+, + >;) )31+ 3)+3+ )0 ')(+ + p+21/2+3 */g)01)3 ) + (g+0/+2/&0 2(01/0;+')01)

+;')01+0( + /00(*+2/(0 +;0>;) 1+'/)0 '+0)) ;0 +'/)01) /02/)1(

/0+'/2(, 0( p(p/+')01) ;32+ + +p;)31+ + =;1;( ( +3 0;)*+3 )@/g)02/+3

+'/)01+)3 3/ 0( '+3 /)0 3; )0=(>;) )3 /02)')01+, )3 )2/ 3) ')(+ +3

(p)+2/(0)3 ) + (g+0/+2/&0 +2(g/)0( )0 2/)1+ =('+ ;0 +'/)01) 3)g;(

0( ;0( p(3p)21/*( (0) 3) )31 p)p++( + + 2(01/0g)02/+3 ( 2+'/(3 =;1;(3

>;) 3) +0 )0 ) )3+(( 0+1;+ ) + )'p)3+.

3 S*. 4= ,844 =8 *4 * ()9*) 9* P,*,' 9* RH 9* HP<E>=* ,(>,(** 4= /*4>=*4,%

C(03/)+'(3 >;) ) '()( ) p+0)+2/&0 ) RH ) + )'p)3+ H**-P,;,/9 HP )3 + >,*,' *4/,5, 9* RH + >;) 3) )=/)) + + '+0)+

2('( + =;02/&0 ) RH p;)) )/7=/ , , )4*=' 9* )4 )7*+)4)/,K,),*4 , + '/3'( 1/)'p(, =+*()2) ) /02)01/*+ + 2(03)2;2/&0 ) (3

()1/*(3 /0/*/;+)3 ) (3 )'p)+(3. E'p)3+3 2('( L/02(0 E)21/2, H**-P,;,/9 HP T)@+3 I031;')013 )p)3)01+0 /=))01)3 p)=/)3 )31+1g/2(3

>;) ';)31+0 2&'( 3) 2('p(1+0 )3+3 )'p)3+3 =)01) + +'/)01) >;) +3

()+. D)1á3 ) )3(3 2('p(1+'/)01(3 )31+1g/2(3 3) ?++0 /=))01)32++21)<31/2+3 ) ARH. E31+3 )'p)3+3 2(031/1;)0 2+3(3 2á3/2(3 ) +)2;+2/&0

2('p+1///+ ) (3 ()1/*(3 ) RH 2(0 (3 ()1/*(3 g(+)3 ) +

(g+0/+2/&0.

P( 3; p+1) (3 )'p)+(3 ) H**-P,;,/9 HP (=)2)0 )1(+/')01+2/&0

)0 +3 (*,4 /,K,9,4 >)/ )4 */**4 9/*)/*4.

U0( ) (3 +3p)21(3 'á3 /'p(1+01)3 ) + )31+1)g/+ 2(p(+1/*+ ) HP )3 3;

+1/2;+2/&0 2(0 + =;02/&0 ) g)31/&0 ) 1+)01( ?;'+0(. E0 (1+3 p+++3, 2&'(1+;2/ (3 ()1/*(3 +3 )31+1)g/+3 2(p(+1/*+3 )0 ()1/*(3 )31+1)g/+3 )

RH, ( 2;+ 3) (g+ ')/+01) + p+0)+2/&0 )31+1g/2+ ) RH

L+ p+0)+2/&0 )31+1g/2+ ) RH )) 3) p+1) /01)g+01) ) + p+0)+2/&0

)31+1g/2+ ) + (g+0/+2/&0. C+3/ 3/)'p) + p/')+ ;32+ + '+0)+ )

/01)g+ + =;02/&0 ) RH )0 (3 ()1/*(3 g(+)3 ) + )'p)3+. A )1)'/0++

16



)31+1)g/+ 2(p(+1/*+ )) 2()3p(0) ;0+ p+0)+2/&0 )31+1g/2+ ) RH

p)=)21+')01) /01)g++ ) /0*(;2++.

F,(** '() ,=9, , , )(>*+9,9 9* HP , *@**>,*,' 9* )4 /*=/4)4 H=(,)4<

S) )31á 2(0=('+0( ;0 0;)*( '()( ) 3(2/)+ >;) ';2?(3 +;1()3 2+/=/2+0

) 3(2/)+ ) 2(0(2/'/)01( ( )+ ) + I0=('+2/&0, >;) ?+ 2(0;2/( + +3

(g+0/+2/(0)3 + ;32+ 0;)*(3 '((3 ) g)31/&0 p++ (g+ (g+0/+2/(0)3 'á3

)=/2/)01)3 2('p)1/1/*+3. $)01) + )31(3 )1(3 0;)*(3 )3+=<(3, )4 /*=/4)4=(,)4 4= 9/*' 3) 2(0*/)1)0 )0 ;0+ ) +3 >/>,*4 @=**4 9*+*,, )(>*+, 3(31)0/) )0 +3 )'p)3+3.

E0 )31) 2(01)@1(, H**-P,;,/92('( ;0+ ) +3 '+()3 )'p)3+3 )1)20((g<+ ) + /0=('+2/&0 ) ';0( ?+ (g+( *+/+3 *)01++3 g+2/+3 +

+ )=/2/)01) p+0)+2/&0 ) (3 )2;3(3 ?;'+0(3 , )01) +3 >;) 3)

)02;)01+0J

• I(>,) @,*/)J ) DRH +?(+ + + )'p)3+ 2)2+ ) US#5 '/(0)3

+0;+)3, )/( + + p(p(2/&0 ')0( ) )'p)+(3 ) RH =)01) +

0-')( 1(1+ ) )'p)+(3.

• P*/4>*+, )7,J + <0)+ /)21+ ) H))11P+2+ 2(0)21+ + (3

p(=)3/(0+)3 ) RH ) + )'p)3+ )0 1(( ) ';0(.

• I)+,': (3 )>;/p(3 ) RH )0 ) ';0( 2(01/;)(0 + + /00(*+2/&0

) (3 p(;21(3 3)*/2/(3 ) + 2('p+<+.

• A9(4/,' 9* ,(7): H))11P+2+ 1/)0) ) 2('p('/3( )

+;')01+ + /*)3/+ ) 3; =;)+ +(+.

• C,9,9 9* +9,: H))11P+2+ 3) 2(03/)+ ;0+ ) +3 (*)/*4

*(>/*4,4 9* (=9) >,/, /,7,,/ , )/( + 3; 2('p('/3( 2(0 (3)'p)+(3.

• A*': (3 )>;/p(3 ) RH 2)+(0 /*)3(3 3/31)'+3 120/2(3 >;)

2(01/0-+0 p)=)22/(0+0( 3;3 p(2)3(3 ) +1)02/&0 + 2/)01).

17



E31+3 *)01++3 ) H**-P,;,/93) ?+ )*+( + 2+( g+2/+3 + 2('p('/3(

) (3 )'p)+(3 2(0 + )'p)3+ + >;) )31(3(=)2)0 )1(+/')01+2/&0 )0 +3

')1+3 1+++3 p( (3 g))01)3 /)21()3 )31(3 )'p)+(3 3) 2(02/)0 0(3&( 2('( ;0 +21/*( 2;( 2(31) ?+ >;) '/0/'/+, 3/0( 2('( ,+)4 9* ,/8*/ *4/,5)%

A 2(01/0;+2/&0 +g;0+3 2++21)<31/2+3 >;) ))0 p(3)) (3 )'p)+(3

p++ 2)+ *)01++ 2('p)1/1/*+J

E3 /'p(1+01) 1)0) )0 2;)01+ >;) + )'p)3+ ?p )3) 0;)31( p;01( ) */31+ 3))31+2+ 2('( ;0+ )'p)3+ 2('p)1/1/*+ ,+ >;) + '+0)+ ;0 )=))01)

p(3p)21/*( 3/)'p) )31á + + *+0g;+/+ ) 0;)*+3 (p2/(0)3, p( ( 1+01( =;)

2(032/)01) ) >;) 3; p+0)+2/&0 ) RH 2+'/+/+ 1('+0( 3; +21;+ )31+1)g/+

>;) 3) +3+ )0 + -3>;)+ /02)3+01) ) 1+)01(3 , */3;+/+0( + 3;3 )'p)+(3

2('( 3(2/(3 )'p)3+/+)3, +(p1+0( ) )31+ =('+ 2;+1( ')1+3 )3p)2<=/2+3

)0 )+2/&0 2(0 ) '+0)( )=/2/)01) ) =+21( ?;'+0( >;) ) p)'/1/)+ +)

2;'p/'/)01( + 3;3 ()1/*(3 2(p(+1/*(3.

P( (1+ p+1) 2(03/)+'(3 >;) + 2('p)1/1/*/+ ) + )'p)3+ ?p ?+ p)'/1/(

>;) 3) )*) ;0 )=/2/)01) '+0)( ) + p+0)+2/&0 ) (3 )2;3(3 ?;'+0(3, +>;) +)'á3 ) ;32+ >;) 3;3 )'p)+(3 ')()0 2++ <+, )31+ )2(0(2) >;)

3; /=))02/+( 'á3 /'p(1+01) ;0+ ) 3;3 *)01++3 2('p)1/1/*+3 'á3 =;)1)3

3(0 3;3 )'p)+(3 ( )2;3(3 )31+1g/2(3 2+*)3, 1+'/0 )(3 1/)0) 2+( >;)

) '+0)( +)2;+( ) + g)31/&0 ?;'+0+ )01( ) ;0+ )'p)3+ g)0)+ g+0)3

0/*))3 ) p(;21/*/+ ,p( ( 1+01( ))g+0 + 3;3 ;0/+)3 ) RH ) )3+((

18



p)0( ) 1+)01(3 ?+//+)3 p++ + 2)+2/&0 ) 0;)*(3 0)g(2/(3, p(;21(3

2(0 p)=/)3 +1(3 ) /00(*+2/&0.

L+ )=/2/)01) p+0)+2/&0 ) (3 )2;3(3 ?;'+0(3 /0+ (3 3/g;/)01)3

)0)=/2/(3J

• $(1+)2) + )31+1)g/+ ) 0)g(2/( ) + )'p)3+ )0 3; 2(0;01(, + >;)

=+2//1+ + )=/0/2/&0 3; +p/2+2/&0 )=/2+.

• =+2//1+ + p+0/=/2+2/&0 ) 0)2)3/+)3 ) p)3(0+, 2;( ()1/*( )3

/3p(0) ) +3 p)3(0+3 +)2;++3 )0 0-')( 2('p)1)02/+3 p++

p() )*+ + 2+( + )31+1)g/+ ) 0)g(2/(

• P(3///1+ ) /02)')01( ) + 2(01/;2/&0 ) + =;02/&0 ) p)3(0+ +

0)g(2/(, p)'/1/)0( ;0 p(3/2/(0+'/)01( )31+1g/2( ) + +21/*/+ )

)2;3(3 ?;'+0(3 (/)01+0( + +1)02/&0 ) )>;/p( /)21/*( ) (3

'+0(3 ) + =;02/&0 ) )2;3(3 ?;'+0(3.

• E*/1+ + )@2)3/*+ 2(02)01+2/&0 ) (3 p(=)3/(0+)3 ) )2;3(3 ?;'+0(3

)0 (3 1)'+3 2(1//+0(3, p++ )/2+3) 1+'/0 + +3p)21(3 'á3

)31+1g/2(3 =(')01+0( + */3/&0 g(+ + +g( p+( ) +3 2;)31/(0)3

) p)3(0+.• E31/';+ + p( +21/*/+ + ')(+ 2(01/0;+ )0 ) 2+'p( ) + g)31/&0 )

p)3(0+3, )*/1+ + g)31/&0 )+21/*+, + >;) ) )31+)2/'/)01( ) ;0

3/31)'+ ) )2;3(3 ?;'+0(3 /'p;3+ + )*/3+ +3 pá21/2+3 )@/31)01)3

+;31++3 + +3 0;)*+3 0)2)3/+)3.•

R)+2/(0+( 2(0 ) p;01( +01)/(, )/'/0+ )p;+ 2(0 ) 3/g;/)01) +?(() 2(1)3 +3 p+21/2+3 >;) 3) *)0<+0 /'p+01+0(, p)( >;) )+(0 )

1)0) 3)01/(, 3/0 )'+g( 3/g;)0 )+/á0(3).

CONCLUSION

L+ *)01++ 2('p)1/1/*+ ) ;0+ )'p)3+ 0( +/2+ )0 + )+(+2/&0 )p(;21( 2(0 + 'á3 +1+ 2+/+, p(p(2/(0+ ;0 3)*/2/( 3;p)/( + (3 2/)01)3,

(g+ ')0()3 2(31(3 >;) (3 2('p)1/()3, 1)0) ;0+ ')( ;/2+2/&0

g)(gá=/2+, )01) (1(3 3/0( )0 2(01+ 2(0 ;0+ /)22/&0 ) )2;3(3 ?;'+0(3

>;) 3)+ ;0 +p(( /'p(1+01) )0 + 2(03)2;2/&0 ) +3 ')1+3 ) + +1+

/)22/&0 ; (g+0/+2/&0 , ')/+01) p)3(0+ >;) 3)+0 2('p(')1/(3 2(0 +

19



(g+0/+2/&0 +)'á3 ) )( p(3))(+ ) +21/*(3 /01+0g/)3 )+2/(0+(3

2(0 ) 3+) ?+2) 0(?(, 2+p+2)3 ) )3(*) p()'+3 p(3))

?+//+)3 ) g)31/&0 2+p+2/+ ) ++p1+2/&0 . E3 0)2)3+/( )+ ) *)

+ (3 )2;3(3 ?;'+0(3 2('( ;0 2(31) >;) ?+ >;) '/0/'/+ ( )*/1+

2+'/+ + + 2(02)p2/&0 ) >;) 3(0 ;0 =+21( p)p(0)+01) ) p(;21/*/+ 2(03)2;2/&0 ) ')1+3, )1)'/0+01) + + ?(+ ) )31+)2) *)01++3

2('p)1/1/*+3.

L;)g( ) )+/+( ) )31;/( ) 2+3( ) HP ?)'(3 p(/( 2(02;/ >;) )31+

)'p)3+ 2;)01+ 2(0 ;0 )0=(>;) )0 (3 R)2;3(3 ?;'+0(3, ( 2;+ ) ?+ p)'/1/(

1)0) @/1( )0 3;3 p()21(3 (g+0/+2/(0+)3 p;)31( >;) /02;) + p)3(0+ )0 )

)3+(( ) 3;3 +21/*/+)3. L+3 ;0/+)3 ) RH )0 ) 0/*) 2(p(+1/*( ( )0

2++ /*/3/&0 ?+0 p('(*/( ) )3+(+( 0;)*(3 )>;/p(3, ( 2;+ )3 )=)( )

+ /02;3/&0 ) p)3(0+ )0 2++ ;0+ ) 3;3 á)+3 p++ + /00(*+2/&0, ( 2;+ ) ?+

+( ) @/1( )0 3; (g+0/+2/&0, + 1+*3 ) + /'p)')01+2/&0 ) 3; )31+1)g/+

(=)03/*+ p(3p)21/*+, ;32+0( +01/2/p+3) + )*)01(3 >;) p;)+0 (2;/

)+(+0( p+0)3 ) +22/&0, + ;0/+ RH ?+ )3)'p)+( ;0 p+p)

)3)02/+')01) )'p)0)( +;+0( + /)01/=/2+ )3+(+ ?+//+)3

1+)01(3 ?;'+0(3 )3)02/+)3 p++ (3 0;)*(3 0)g(2/(3.

D) +01)/( +0á/3/3 ) 2+3( 1+'/0 p()'(3 2(02;/ >;) 3) )) )32(g)

'+0)+ 2()21+')01) + p+0)+2/&0 )31+1g/2+ )01( ) + 2('p+<+ + >;)

)31+ )3 =;0+')01+ p++ + 2(01/0;/+ ) + '/3'+ ) ;0+ '+0)+ p)*/3/),

)31+) ( /02/)1+.

P()'(31+'/0 2(02;/ >;) ) @/1( ) + 2('p+<+ ?p 3) +3+ )0 '+0)+ ;0

)0=(>;) p(3p)21/*( 1)0/)01) + ')(+'/)01( 0( 3(( ) 3; g)31/&0

+'/0/31+1/*+ p(;21/*+ 3/0( 1+'/0 )0 +(p1+ ')/+3 )=/2+2)3 4 ')1+3

)3p)2<=/2+3 p++ ) )3+(( p)0( ) 2+p/1+ ?;'+0(.

CIBERGRAFIA

L,4 )) =,9,9*4 784,4 9* = */** 9* R*=/4)4 H=(,)4

D/3p(0/) )0 <0)+J?11pJg)31/(0.p)"!"!58)'p)('+0+g)')01(2?(2;+/+)3+3/2+3g))01))2;3(3?;'+0(3"!!"9!!R)2;p)+( ) <+ ! ) '+( ) "!6

L,4 ,/,*/?4,4 9*,*4 9* */** 9* /*=/4)4 =(,)4D/3p(0/) )0 <0)+J?11pJ./'2(03;1/0g.2('+32++21)/31/2+3

/)+)3)g))01)))2;3(3?;'+0(3

20



R)2;p)+( ) <+ ! ) '+( ) "!6

D*4/>' 9* C,/) G*/** R*=/4)4 H=(,)4D/3p(0/) )0 <0)+J?11pJ.(3).2('.;)32+g+3)2;1+'/)01(RD79!8)32/p2/(02

+g(.p= R)2;p)+( ) <+ !" ) '+( ) "!6

P*/@ 9* 9/*)/J*@* 9* RRHHD/3p(0/) )0 <0)+J?11pJ(g.)'p)(/31(.2('.'@"!!44p)=/)/)21()=))??R)2;p)+( ) <+ ! ) '+( ) "!6

L,4 ,79,9*4 9* */** 9* *4' =(,,

D/3p(0/) )0 <0)+J

?11pJ.g)31/(0?;'+0+.2('g?4+02(2(0(2/'/)01())2+g()'/2+g(")2+g()'/2+g(".+3p:p/01

R)2;p)+( ) <+ !" ) '+( ) "!6

P,*,' *4/,5, 9* , *4' 9* ,*) =(,)D/3p(0/) )0 <0)+J?11pJ.+2+)'/+.);!68764"P+0)+2/C#B#0)31+1

C#A9g/2+)+g)31/

C#B#0)1+)01(?;'+0(CASOINTRODUCTORIOP+0)+2/C#B#0)p)3(0+3)0M+/0=+')E)21C#B#0/2+R)2;p)+( ) <+ ! ) '+( ) "!6

C,4): H**-P,;,/9D/3p(0/) )0 <0)+J?11pJ'+/3+'(+0.(g3p(1.2('.2("!!72+3(

?))11p+2+.?1'R)2;p)+( ) <+ !" ) '+( ) "!6

21



D/*' 9* >*/4),4 D/3p(0/) )0 <0)+J?11p3J)3.32/.2('(26!!!58!#D/)22/(0)

P)3(0+3R)2;p)+( ) <+ ! ) '+( ) "!6

• E4/,*, P,*,' 9* R*=/4)4 H=(,)4 D/3p(0/) )0<0)+J?11pJ)2;3(3?;'+0(3"!4.(g3p(1.)3#9!864#55)31+1)g/+

p+0)+2/(0))2;3(3?;'+0(3R)2;p)+( ) <+ ! ) '+( ) "!6

G*4' 9* )4 /*=/4)4 =(,)4D/3p(0/) )0<0)+J?11pJ?1'./02(0)*+g(.2('g)31/(0)??.?1'R)2;p)+( ) <+ !" ) '+( ) "!6

22

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