BUSINESS PORTFOLIO

I. ABOUT CASK

ABOUT CASKI.

ABOUT US CASK is a professional coaching network helping organizations improve performance through coaching applied skill and knowledge. We believe in and foster a powerful link between executive development, long-term profitability, and business growth. Our services mainly focus on commercial, marketing and project management

OUR VISION:The 1st coaching applying skill and knowledge network in VietnamOUR MISSION: Collect and structure knowledge from experts

Give Young generation structured, practical and full-picture knowledge relating to their career path development.

Connect experts with young generation to share knowledge and pursuit personal growth

Build a professional framework that help expert and young generation easy to connect, sharing and build relationship effectively.

WHY US?

COMPREHENSIVE APPROACH

COMPETENCYBASE

DIRECT COACHINGFROM THOSE WHO DO

OURPEOPLEPROFESSIONALCOACHINGNETWORK

Nguyễn Hoàng Khang

Ngô Lương Nam Dương

Hứa Thái Đạt Trần Hùng Thiện

Nguyễn Lan Yến Đào Trọng Lượng

Nguyễn Thị Minh Nhã

National Trade Marketing Manager Coca-Cola Vietnam

Senior Trade Marketing Manager Heineken Vietnam

General Manager GCOMM Vietnam

Channel Development Manager & Head of GT

Abbott Vietnam

General ManagerCamus Vietnam

Category Planning Head Mondelez Kinh Do

Senior Brand Manager, Sparkling category

Coca-Cola SEA

I. ABOUT CASK

OUR SERVICESII.

OUR SERVICES

CONSULTING EVALUATINGTRANSFERRINGTRAINING

COMPREHENSIVE APPROACH

BUSINESS CONSULTING

• Business consultancy applied on company’s issues • Expert consultants with advanced product knowledge and

vast industry experience• Provide proven frameworks and way to approach based on

best practices derived from direct enablement experience and customer feedback

• In-depth training and real-world expertise to enhance customer experience and success

CLASSROOM TRAINING

• In-depth training and real-world expertise to enhance customer experience and success

• Experiences are shared by industry-recognized experts• Training format is customized based on customer demand

and company real business case

TRANSFERRING

• Follow up customer action after training• Give feedback and revise action plan to make sure customer

can apply knowledge to real business case• On-the-Job coaching and mentoring to help customer solve

incurred issues in execution

EVALUATING

• Assist clients in evaluating business performance• Provides an approximate valuation for initial planning• Give a full-packed or half-packed solution to improve

business performance• Advice how to evaluate and resolve issues related to high

risks, important issues, or legal proceedings.

YEARLY TRAINING PLANSHORT COURSES MONTHLY QUARTERLY YEARLY

Consulting Brief business consultancy before training

Brief business consultancy before training

Brief business consultancy before training

Brief business consultancy before training

Training Classroom training Classroom training Classroom training Classroom training

Transferring Not included Follow up staff in one month after training

Give feedback and solution to improve performance

Follow up staff in 4-6 months after training

Monthly coaching to give feedback and revise action plan

Develop short-term and mid-term strategy to improve performance

Follow up and pre-training services in 1 year after training

Monthly coaching to give feedback and revise action plan

Quarterly consulting to improve performance

Develop mid-term and long-term strategy to scale up business

Evaluating Not included Develop short reports to evaluate business performance in month

Develop deployment plan for next 3 months

Develop 9-months reports to evaluate business performance

Develop deployment plan for all departments

Develop annually reports to evaluate deeply business performance

Develop deployment plan for all departments

BUDGET

I. ABOUT CASK

PRODUCTSIII.

OUR PRODUCTSCOMPETENCY BASE

Understand The Commercial Opportunity

Develop Trade MKT Strategy Deployment and Execution Measure and

Evaluation

Brand and Category

knowledge

Channel, Customer and

outlet Understanding

Shopper Understanding

models

Market research for trade MKT

(tools and usage)

Channel and Trade MKT Strategy

Finance for non-finance

Investment and Trade Promotion

Effectiveness

Category management

(CATMAN)

POSM in store Effective Retail

Messaging

Shopper activation and trade events

Promotional Effectiveness

Analysis

Trade Activities Measurement

and Evaluation

Sales Team Engagement

Customer Engagement

FOR FRESH (1-2 YEARS EXERIENCE) FOR NON-TRADE EXECUTIVE FOR EXECUTIVE (3-5 YEARS EXPERIENCE)

>> Overview picture * Career landscape of Marketing industry * Why Trade Marketing? Why Trade Marketing?* Don't let the misperception keep you away from trade career. * Is Trade Marketing career for you? * Who do you wanna be in Trade Marketing? * Career matrix in Trade Marketing (Chân dung nghể: Who you are - What you do - Who you will work with - Key qualities - Potential growth) >> Consideration in direction: Career orientattion * Brand or Trade - choose the right path to success? * Sales or Marketing - why not both? * Digial Marketing or Trade Marketing - make the wise choice.

>> Customer marketing: * The art of Trade Marketing channels* How to win in Modern Trade? * Be a master in General Trade Channel * How to manage key accounts? * How to create strategic win with retailers* How to work well with Sales Team

>> Shopper marketing: * How to plan & run successful promotion? * How to create strategic win with shoppers? * Success Trade Marketing Principle in FMCG/ F&B/ Electronics...* How to launch new brands in market?

>> Overview picture * Career landscape of Marketing industry * Who do you wanna be in Trade Marketing? * Career matrix in Trade Marketing

>> Consideration in direction Career orientattion * Brand or Trade - choose the right path to success? * Sales or Marketing - why not both?

* How to double revenue from key account?* How to master Promotion Plan in all channels? * How to create strategic plan based on figures and reports? * How to evaluate & measure your Trade Marketing Plan?

OUR PRODUCTSWORSHOP AND SEMINAR

OUR PRODUCTSWORSHOP AND SEMINAR

OUR PRODUCTSCOURSES

FOR FRESH FOR NON-TRADE EXECUTIVE FOR EXPERIENCED EXECUTIVE FOR MANAGER

Trade Overview (Customer & Channel Understanding)Category, Brand and Shopper Understanding

Promotion Plan in all channels: Shopper Marketing (Channel Strategy House/ Promotion Strategy)

Trade Marketing Professional Customer Marketing in All Channels (How to work with customers to

achieve best results)

Relationship Brand - Sales - Marketing - Trade (4-6 sessions)

(Define role of trade in the picture. How brand - sales - marketing - trade support each other)

How to execute & measure Trade Marketing Plan (Project Management)

OUR PRODUCTSCOURSES

EXAMPLE CLASS

EXAMPLE CLASS

THANK YOU